This won't apply to many Who think that use of the..... Phone is dead. But contrary to what many think, speaking to people on the phone still works. If you do it well. It's harder than it ever was to get through for sure. But if you combine calls along with other forms of cold outreach (such as email and direct mail) then it still works. Not to sell there and then but to create enough intrigue and interest to make someone want to have another conversation. Many would say there is no good or bad time to call but over the last 6 months as I have made calls for both my business and that of some customers, some trends have appeared. All covered in this week's podcast. Links below. If of course you think I am the Devil incarnate by even suggesting people should still pick up the phone and speak to people they don't know then you won't want to listen. It's ok, I understand. I guess those inbound leads are just flying in...... 😉

Chapters 00:00 - Introduction to Cold Calling and Its Relevance

01:54 - Why MSPs Need a Consistent Sales Engine

03:49 - The Seven Methods of Outreach

04:45 - Preparing for Cold Calls: Targeting and Scripts

06:08 - Is There a Best Time to Cold Call?

08:00 - Timing Tips: When to Call for Better Chances

09:52 - Testing Different Call Times and Days 1

11:46 - Targeting Decision-Makers and Relevant Contacts

14:13 - Best Days of the Week for Cold Calling

16:02 - Avoiding Weekend Calls and When to Call During Incidents

18:05 - Using Relevant News and Events to Trigger Calls

20:05 - Measuring and Recording Call Results

22:01 - The Power of Longer Calls and Engagement

23:01 - Final Tips: Consistency, Practice, and Planning

26:07 - Conclusion and Inspirational Story

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