Welcome back to Digging Deeper with Dialed In Gummies! The podcast where we go beyond the product and into the people, passion, and stories shaping the cannabis world.

In this episode, we sit down with Albie Montgomery, co-owner and general manager of Firebrand Cannabis a social equity dispensary located right across the street from South Station in downtown Boston. Albie's path to cannabis ownership is anything but conventional, and that's exactly what makes it worth hearing.

Before Firebrand, Albie was deep in the streets of Boston's hip hop scene, building Cheddar DVDs a distribution company that landed in Best Buy, Target, and Tower Records, and earned the title "CNN of the Streets" from The Source magazine. That journey took him from Cleveland to Oakland to Amsterdam, eventually connecting him with Berner and Snoop Dogg on a cannabis-focused series called What You Smoking back in 2009, when cannabis content was almost unheard of.

Now Albie is channeling that same entrepreneurial energy into Firebrand, where 30% of customers are one-time visitors passing through from across the country and beyond. From first Saturdays deals to passport-holding tourists, Firebrand is becoming a Boston destination in its own right, with bigger ambitions on the horizon.

In this episode, we dig into his journey from DVD distribution to dispensary ownership, what it means to build a community-first cannabis brand, and why knowing your business from the ground up is everything.

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