Welcome back to Digging Deeper with Dialed In Gummies! The podcast where we go beyond the product and into the people, passion, and stories shaping the cannabis world.

In this episode, we're live from the NECANN Boston 2026 show floor with Samantha Seagaard, founder and CEO of The Fresh Connection, one of Massachusetts' most respected craft cannabis brands.

Samantha's journey into cannabis started long before legalization. From discovering cannabis as a tool to help process grief after losing her father, to surviving a life-changing car accident, cannabis became a constant source of healing and purpose throughout her life. That passion eventually took her from New Jersey to Oregon, where she learned the craft of cultivation, worked in the heart of the Emerald Triangle, and built the foundation for what would become The Fresh Connection.

We dive into her experiences in California's early cannabis scene, the realities of legacy cultivation, launching a cultivation company in Massachusetts, and what it takes to build a premium craft cannabis brand in one of the country's most competitive markets. Samantha also shares insights into perpetual pheno hunting, preserving unique genetics, navigating social media restrictions, and why LinkedIn has become one of the most powerful platforms for cannabis professionals.

Plus, we discuss The Fresh Connection's recent expansion into retail, the future of the Massachusetts market, and the mindset required to survive and thrive as an independent operator.

In this episode, we dig into entrepreneurship, cultivation, cannabis advocacy, genetics, branding, and the journey behind one of Massachusetts' most recognizable craft cannabis companies.

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