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As marketing insights professionals, we often study consumer behavior. In this episode, we talk about how to design products and services that can nudge and shape customer behavior over time. In her new book, Amy Bucher (VP of Behavioral Design at Lirio) shares findings from her new book for how to design products (especially digital experiences like mobile apps) that can influence customer behavior.

Book Discount

Amy has generously offered a 20% discount on her book to listeners of this podcast. The discount is good until Aug 21, 2021.

Go to the link below and enter "diggingforinsights0621"
https://rosenfeldmedia.com/books/engaged-designing-for-behavior-change/

In this episode we cover:

1. Focus on motivation
2. Identify ability blockers using the COM-B model
3. Use the 9 categories of interventions
4. Enable long term engagement through regular feedback
5. Leverage a social component to keep habits sticky

Show Notes

You can access show notes for this episode by visiting our website at diggingforinsights.com

https://diggingforinsights.com/24-amy-bucher-5-behavioral-design-tips/

5 Tips for Behavioral Design - Amy Bucher, author of Engaged and VP of Behavioral Design at Lirio

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