Podcast
Digiday Live
Hosted by Digiday · EN
This podcast features the best sessions from Digiday events. Hear leading executives from publishers and brands discuss the modernization of media and marketing.
10episodes
Episodes
Newest firstAll episodes
How Kendra Scott offers the the right customer experience at the right time
Jun 14, 201900:19:13Tap to summarizeKendra Scott is using data to better serve the brand’s customers, who want the best experience no matter where they’re shopping. By using the information the brand has gathered on customer behavior, Kendra Scott has built a multichannel strategy in stores and online that offers the right experience at the right time. In this session, hear from Kendra Scott’s vp of e-commerce discuss why listening to customers fuels the most powerful retail strategies.
Transcribe →How Allbirds grew from pop-ups to a global footprint
Jun 10, 201900:19:02Tap to summarizeOnline-born brands are harnessing the power of in-store retail to different degrees. After launching with a series of temporary pop-ups, Allbirds is now building a global store network, with stores in the U.S., the U.K. and China. Travis Boyce, the footwear brand's head of global retail operations, will break down the steps Allbirds has taken to get to establish a mindfully made fleet of international stores.
Transcribe →How Wayfair leverages new tech to create a unique shopping experience
May 31, 201900:19:54Tap to summarizeHow do you elevate the online shopping experience for customers? That’s what Matt Zisow, Wayfair’s head of product, is focused on. In this session, hear about the tech that powers Wayfair, from personalized product recommendations based on customers’ home décor styles, to helping customers figure out how a piece of furniture will look and fit in their homes.
Transcribe →The marketers' guide to making genuine branded TV
May 24, 201900:21:46Tap to summarizeMarketers need to think of ways of going beyond the 30-second spot in TV. And with an increasing number of ad-free options for consumers, brands need to get more creative in how they reach the masses. In this conversation with David Lang at Mindshare, we breakdown the opportunities for agencies and marketers to make true, branded TV.
Transcribe →The Defining Role of Challenger Brands in OTT
May 20, 201900:19:08Tap to summarizeOTT services, including a growing crop of virtual MVPDs, are clamoring for your ad dollars, and they have the eyeballs to warrant them. But this will not replace linear TV so fast. The content might look the same, but the dynamics of advertising on OTT are dramatically different and suggest this growing medium is going to evolve in interesting and unique ways. Kait Boulous of Varick discusses the role that challenger brands will play in shaping the future of OTT advertising.
Transcribe →The Evolution of Data and Technology in the OTT Space
May 17, 201900:22:37Tap to summarizeAs technology improves and as data strategies strengthen, what does that mean for the advertising wold of traditional TV and OTT platforms? Join Michael Piner from MullenLowe's Mediahub as he details advancements in targeting audiences and evaulating ads on TV screens.
Transcribe →How Bonnier News makes engagement count
May 13, 201900:21:25Tap to summarizeIncredible sums of money are spent on creating engaging content how do we make sure that the audience really does engage? This session from the Digiday Publishing Summit Europe will consider how you act on insights and in an environment that is driven by campaign budgets, how you can act on engagement.
Transcribe →News UK's Ben Walmsley unpacks the path to a sustainable media brand
May 10, 201900:23:19Tap to summarizeWith media companies in a constant state of evolution, is there a path to sustainable media? Looking at News UK’s varied portfolio of media brands, hear what Dominic Carter thinks about the state of media and where we should be focusing efforts in order to be sustainable in the long run.
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How Schibsted created a new app for their younger Norwegian audience
May 6, 201900:21:36Tap to summarizeYounger generations are notoriously hard to reach and connect with for traditional media houses. This case study illustrates the process of how Schibsted identified and shaped a new digital news product for exactly this audience. Their User researcher, Ane Sharma will discuss how they identified the specific needs of this target group through iterative research and insights gathering, including how iteratively testing was done on the content, which was a crucial step to ensure that the presentation of the news is engaging to the correct extent. This led to the design and creation of the app Peil, a news destination for younger Norwegians.
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How Business Insider monetizes international audiences
May 3, 201900:27:34Tap to summarizeHear from Julian Childs, SVP of International and managing director, at Business Insider UK. He will talk about the ways in which Business Insider has succeeded in building an audience and business that keeps on growing, relying on a strategic approach built on shared revenue model, single tech platform and efficiency and scalable global advertising programs for clients.
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