Brett Deister and Seth Goldstein are diving deep into the wild world of podcasting, and trust me, it’s a rollercoaster. Right off the bat, they tackle the nitty-gritty of what marketers really need to know about getting their brands onto the airwaves. Seth, a seasoned podcaster and digital marketer, spills the tea on how metrics are shifting from downloads to streams, and why that matters for anyone looking to sponsor a podcast. They banter about the importance of finding the right niche shows, because let’s be real, no one wants to throw cash at the next Joe Rogan when you could score a sweet spot on a smaller show that actually resonates with your target audience. With a sprinkle of humor and a heap of insight, they make it clear that getting into podcasting—whether as a creator or a sponsor—is still a golden opportunity, and definitely not too late to join the party!

Takeaways:

Seth Goldstein has been in the podcasting game since 2010, making him a seasoned pro, and he views it as the second renaissance of the medium.
The discussion around podcast sponsorship emphasizes the importance of finding niche audiences instead of chasing mainstream giants like Joe Rogan.
Goldstein advises marketers to focus less on downloads and more on engagement metrics, like streaming, as the landscape of podcast consumption shifts.
He also highlights the need for patience in podcast marketing, suggesting that businesses should commit to campaigns for at least three to six months for tangible results.
The podcasting space is predicted to continue growing, with Goldstein asserting there's still plenty of room for new voices, so don’t stress about starting too late.
Lastly, he emphasizes the value of word-of-mouth marketing, especially when participating as a guest on other shows, as this can drive significant audience growth.

Companies mentioned in this episode:

Goldstein Media
Tea Republic
Republic of Tea
Apple Podcast
Pod Chaser
Sirius
Spotify
YouTube
Captivate
11 Labs
Paleo Valley

Links referenced in this episode: