In this latest Coaching Call with entrepreneur, podcast host, and mentor David Meltzer, host Shawn Walchef discusses “Social Selling in 2025” and how technology is reshaping the intersection of media, sales, and community building. Shawn and David dive deep into strategies for leveraging media as a sales tool, the importance of credibility and consistency, and the evolving landscape of content and commerce integration. Drawing from David’s extensive experience as a mentor and entrepreneur, the conversation provides actionable insights for leaders and businesses navigating the digital age.

Interview Takeaways:

The Truth Will Help You Thrive – To master being a great teacher, mentor, coach, or parent, you can’t be afraid to annoy people with your authenticity and self-confidence. Embracing your truth and earning trust with your audience will help you build and amplify content that lasts into the future.
Number One Problem In Sales Processes – When it comes to driving sales success, even high-revenue businesses often overlook their most crucial asset: their people. David Meltzer highlights how empowering and engaging a team is the cornerstone of scaling effectively. Without a clear focus on developing their staff’s ability to articulate value and connect with others, companies risk stagnation despite having a scalable model in place.
Learning The Stage Theory – In a world where content creation often feels like a race for perfection, the stage theory flips the script entirely. It’s not about creating; it’s about capturing—the raw, unfiltered essence of your skills, knowledge, and desires as they unfold in real time. Inspired by Shakespeare’s notion that “the whole world is a stage,” this approach emphasizes seizing every moment as an opportunity to connect and amplify your reach.

Episode Links:

David Meltzer Online: https://dmeltzer.com/

Join The Rising Tides Live Show: https://betheshow.media/rising-tides/

About Our Sponsors DAVO:

DAVO automates every step of the sales tax process — from collecting to filing to paying. It works seamlessly with your POS, so there’s nothing you need to do. And because DAVO guarantees your taxes will be paid on time and in full, there’s nothing to worry about either.

Click here to learn more
Marqii:

Digital Hospitality doesn't have to be complicated and our partners at Marqii live that every day. Marqii is designed to create unforgettable customer experiences from first search to latest visit with their one-stop digital operations platform built for hospitality operators.

Click here to learn more

David Meltzer’s Master Class on Social Selling In 2025