In this episode of Rising Tides Live, the conversation centers on the Super Bowl’s impact on hospitality and business. Host Shawn Walchef is joined by industry leaders, entrepreneurs, and restaurant professionals to explore how the biggest event in sports drives opportunities for storytelling, community engagement, and brand growth. They discuss the evolution of Radio Row, the power of new media in shaping hospitality narratives, and the lessons businesses can take from the NFL’s approach to marketing and fan experience. With insights from firsthand experiences at past Super Bowls, the discussion offers valuable takeaways on leveraging major cultural events to elevate a brand’s presence and build lasting customer connections.

Interview Takeaways:

The Power of Major Events in Business Growth – The Super Bowl is more than just a game; it’s a masterclass in marketing, media engagement, and customer experience. Businesses, especially in hospitality, can learn from the NFL’s storytelling approach and apply similar strategies to their own brand positioning and promotions.
Radio Row’s Evolution into New Media Row – The traditional Radio Row at the Super Bowl has transformed, with podcasts, live-streaming, and social media content now dominating the scene. This shift highlights the growing importance of digital platforms in connecting with audiences and amplifying brand visibility.
Authenticity and Community-Driven Storytelling – Engaging an audience isn’t about polished advertisements but about real, authentic stories. Whether you’re a restaurant owner, consultant, or media professional, creating content that showcases your journey, challenges, and wins builds trust and attracts the right community.

Episode Links:

Cali BBQ Media: https://content.calibbq.media/
Join Our Next Show: https://betheshow.media/rising-tides/

About Our Sponsors DAVO:

DAVO automates every step of the sales tax process — from collecting to filing to paying. It works seamlessly with your POS, so there’s nothing you need to do. And because DAVO guarantees your taxes will be paid on time and in full, there’s nothing to worry about either.

Click here to learn more
Marqii:

Digital Hospitality doesn't have to be complicated and our partners at Marqii live that every day. Marqii is designed to create unforgettable customer experiences from first search to latest visit with their one-stop digital operations platform built for hospitality operators.

Click here to learn more