Yassine Lyoubi of Barry’s Downtown Prime joins Shawn Walchef from the National Restaurant Association Show in Chicago, where the Barry’s team came with a clear goal: find new ways to make the restaurant better. In a Las Vegas market built around volume, Barry’s has taken a different approach, treating every guest like a relationship rather than a number and making its ownership team personally accessible before, during and after a visit. That same philosophy carries into social media, where Lyoubi and members of the team share their own perspectives instead of leaving storytelling to a marketing department. With AI, group dining and digital discovery among the restaurant’s next areas of focus, Lyoubi sees technology as another way to strengthen the systems behind the hospitality that made Barry’s successful in the first place.

Hospitality Starts With Treating People Like People – Barry’s Downtown Prime operates in a high-volume Las Vegas market, but Yassine Lyoubi believes guests should never feel like a number. Personal relationships, direct communication, and attention to each guest have become a defining part of the restaurant’s identity.
Your Team Can Help Tell Your Brand’s Story – Barry’s encourages people throughout the restaurant to share their expertise and personalities on social media. Giving employees the freedom to build their own presence can strengthen both their personal brands and the restaurant itself.
AI Should Strengthen The Systems Behind Hospitality – Lyoubi sees opportunities for AI in purchasing, inventory, search, and other behind-the-scenes systems. The goal is to use technology where it can make the operation better while keeping the human experience at the center of the restaurant.

Episode Links

Yassine Lyoubi Instagram: https://www.instagram.com/yassine.lyoubi/?hl=en
Yassine Lyoubi LinkedIn: https://www.linkedin.com/in/yassinelyoubi/
Barry’s Downtown Prime: https://www.barrysdowntownprime.com/
Barry’s Downtown Prime Instagram: https://www.instagram.com/barrysprime/
Barry’s Downtown Prime Facebook: https://www.facebook.com/BarrysPrime/
Barry’s Downtown Prime X: https://x.com/BarrysPrime/

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