In this episode, I sit down with witch, author, and soon-to-be “witch doctor” (getting her PhD) Sabrina Scott to explore the provocative crossroads of AI, consciousness, and spirituality. We trace humanity’s long history of animism and ritual, examine why the modern split between science and spirit is so recent, and ask whether large language models can, or should, play the role of teacher, priest, or prophet. Sabrina makes a compelling case for “spiritual reps”: the irreplaceable, embodied work of ritual, intuition, and lived experience that no algorithm can outsource. We dig into AI-written sermons, tarot-by-chatbot, and the rise of AI influencers, along with the uncomfortable possibility of cults forming around machine “gurus,” and even the esoteric idea that focused collective attention could create a digital egregore.

We close by challenging listeners to reclaim authenticity—in marketing and in meaning-making—by stepping away from the screen, returning to ritual, and doing the hard, human work that keeps our creative and spiritual muscles alive. Put in the reps; the machine won’t live your life for you.

Sabrina Scott

In this thought-provoking episode of Digital Marketing Masters, I sit down with witch, medium, and soon-to-be Dr. Sabrina Scott to explore the slippery boundary between spirituality, science, and our rapidly evolving relationship with AI. We rewind through history to examine how humans once universally attributed spirit to land, objects, and celestial bodies—and ask what it means when today’s algorithms begin to inherit that same aura. From “spiritual reps” and the irreplaceable value of embodied practice to the risks of offloading our intuition to chatbots, Sabrina challenges us to consider whether convenience culture is eroding the ritual, discipline, and lived experience that make spiritual work transformative.

We also venture into the edgy futurescape: AI-written sermons, synthetic spiritual influencers, tarot-by-chatbot, and the eerie possibility of an egregore—a thought-form brought to life by collective attention—emerging from our collective devotion to machines. Along the way, we confront the cultural hunger that makes AI cults plausible, the difference between pattern recognition and true intuition, and whether humanity might be creating God instead of the other way around. Before you open another prompt window, Sabrina’s invitation is simple and challenging: close the laptop, touch the earth, and put in the reps that only a human soul can do.

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