
🚀 Meet Ethan, the 22-year-old CEO revolutionizing bar service with his groundbreaking app, Sips Skip! 🍹 In this episode of Digital Social Hour with Sean Kelly, we dive into Ethan's journey from LSU marketing graduate to tech innovator. Discover...
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Host
Big change.
Ethan
Yeah, big change. And it's like, it's great in summer and spring break, but, like, outside of that, it's just, like, slow.
Host
Yeah.
Ethan
And you're not going to go out and make those connections. And that was the biggest deal for us. Like, we. We don't want to keep ourselves in a bubble to where we can't grow. So moving out to Austin, we've made so many connections.
Host
I bet. All right, guys, we got Ethan here, CEO of Sip Skip. Thanks for coming on today, man.
Ethan
Thank you for having me.
Host
Yeah. Could you explain what Sip Skip is for people that don't know?
Ethan
Yeah. So we're a first of its kind mobile application. We allow users to get drinks faster at busy bars. Basically, walk up to the bar, you buy a sip skip, hold it up, and that signals the bartender to come right to you first. We're actually having bartenders sign up through the app, connecting themselves to their bar, and they earn per skip that they're redeeming. Just like a doordash driver would.
Host
Yeah. So it's a win win because the bartender is making more money somehow, right?
Ethan
Yeah, it's actually a win win for everybody. So there's a Sip Skip fee, which goes directly to the bar, and then there's a bartender service fee, which helps the bartender gets compensated for their efforts. So. And then it helps the user as well. So all three parties.
Host
Damn. And you are a young business owner. How old are you?
Ethan
22.
Host
Holy crap. So you had this idea super young.
Ethan
Yes. So I actually went to LSU for four years, Just graduated last May. And those bars are super busy, super packed, and I've spent a couple of years just waiting there. And one night I was at the bar, a couple of my boys had a pool table reserved, and I was at the bar with a couple of my friends. Were just standing there for like, 20 minutes, and I was, like, looking around, and I was just like, there's so much money, like, going through here. Like, there's got to be a way to stand in front of it. And. And the. The first idea that kind of came to me the next morning was like, you know the game, like, heads up.
Host
Yeah.
Ethan
Where you do that? I was like, what if there was something that was like that alluring, that draws you in to where you could hold it up to where a bartender can see it? And that was kind of like the first concept behind the Sips get pass.
Host
That makes sense. What did you major in at lsu?
Ethan
Marketing.
Host
Okay.
Ethan
Yes.
Host
Was it useful?
Ethan
It was. It actually was.
Host
Wow.
Ethan
It was I mean, I mean, I wouldn't say that you learned like entrepreneurship in school. You got to kind of self teach that, but I've definitely taken some like for my professional sellings class and some market like digital marketing as well. Definitely helps.
Host
Yeah. And I know you read a lot of self development books, right?
Ethan
Oh, for sure.
Host
You were doing that on the side.
Ethan
Yeah. So actually my first book that was handed to me, it was in ninth grade by my father. Think and grow Rich. If you don't have that book, you should go get that book. Classic. Yeah, I mean that, that really just changes your perspective on life. I mean there's so many things in there that just shifted my mind, especially as a 14 year old. He was like, you have to read this four times in your life. And I actually just started it for my fourth time like two weeks ago and, and it just, it's just to refresh the mind and it's just bringing back so many things from when I was younger that I needed to touch up on and it's just really good stuff.
Host
Yeah, that one's a classic. How to Win Friends is a classic.
Ethan
How to Win Friends. Yes, sir.
Host
Yeah, there's some bangers, man. Especially at that age. Like if you know that at that age you just standing out from people your age.
Ethan
Yeah. And it was actually, it was kind of like a shock. So like I'm like 14, then like 15. I started like getting into doing Instagram accounts. Growing though, like little niche accounts. Like started. Started getting out of the whole video game aspect of it. And like my mind was like, okay, how do we, how do we get into the world of like the entrepreneurship? And then I was like 16 and I was like, I was like, let me try drop shipping. Like let's try some.
Host
That's a classic.
Ethan
Yeah, let's try some. Some. Good. Because this is back in like, like 2017.
Host
That's how I started too.
Ethan
Exactly, exactly everyone. So that's how I got into like making websites and stuff like that. And that was kind of like my first preneur.
Host
I would say I learned a lot from drop shipping.
Ethan
Really?
Host
I'll say that it was like I would never do it now, but like I learned a lot at the time.
Ethan
100, you learn, you learn like how to find a winning product, how to build a website. I mean you're not coding it, but you're, you're doing it in a way to where you're putting the pieces together.
Host
Yeah. You're optimizing it.
Ethan
You learn the back end of all that Stuff.
Host
Yeah. How to market too.
Ethan
Oh yeah. Oh yeah. Instagram ads, Facebook ads. And I kind of like Think and Grow Rich teaches you. I kind of learned, I was like, if I fail, fail, fail while I'm in school, I can front load and kind of find something that's going to be successful early. And that's what I'm doing.
Host
Yeah. That's why I think it's smart to start business when you're young.
Ethan
Yeah. And it's, there's also some, some downsides which, I mean if you can take them, you can take them, but it's just like you're growing up around people that are like, haven't read those books and they're just like, they're just normal kids, you know. And like in your head you're like, oh, like I have this vision. And like they're just like, oh, let's play video games. And I'm like, like, it's just, it's just, it's like a battle but you know, you gotta find back.
Host
Yeah. Did you go through that phase? Video games?
Ethan
Oh yeah, yeah. I used to love. I was playing 2k first time I read Think and Grow Rich. I was, my dad gave it to me. He was like, you have to read it on paper. I remember me and my friend.
Host
Hey guys.
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Ethan
On the got next spot and I take my headphones off and I'd, like, read a couple pages and then put it down, go into the game, go to the next game. And that's kind of how, like, I got started. And then the year after that, I couldn't even really think about video games.
Host
Yeah, I play a little Fortnite, but I took five years off.
Ethan
I had to get it. Got to grind, you know?
Host
Yeah, Fortnite's lit, though.
Ethan
Yeah, Fortnite is lit. My. My best friend, one of my best friends in my roomma now, he owns the biggest Fortnite page called For Fortnite.
Host
I think I've seen that.
Ethan
Yeah, you probably follow it, to be honest. And, like, it's so funny because he's in, like, these Fortnite group chats with all these little accounts, and they think he's like, this big corporation, but it's just one dude. And he just. He just posts, like, eight posts a day. He's just on his phone. He. It's funny, he likes to say he's like. He wakes up at like, 12, gets out of bed at, like, 2:30, and, like, all his work's done for the day.
Host
Damn.
Ethan
And he just works from his phone.
Host
That's impressive.
Ethan
But, yeah, so, like, that's how we got into niche. Or that's how, like, we started our niche Instagra. Instagram accounts together.
Host
Yeah.
Ethan
And his first one just hit.
Host
You'd be surprised how much these pages make. My boy owns Banger Buddy. Have you seen that one?
Ethan
Yes. Yeah.
Host
With the red Solo cup. Yeah, yeah, yeah. So I think he makes. I don't know if he even wants me sharing this, but he makes good money, man.
Ethan
Yeah.
Host
Seven figures a year.
Ethan
Oh, yeah, yeah. No, they're. They're bringing in. They're bringing in cash. Yeah, it's just like. It's the eyeball business, you know? I want my product in front of these eyeballs in this market, you have it. And then especially with Fortnite maps, now he's killing it.
Host
Yeah, dude, I heard some of those map creators are crushing it.
Ethan
He's. He had this. He had this one kid reach out to him. This kid's like, 19 years old.
Host
Yeah.
Ethan
And he posted a bunch of his maps. He made 32 million last year.
Host
What?
Ethan
At 19?
Host
Selling Fortnite maps off of his map. Oh, my God. I want to get that kid on the podcast. Yeah.
Ethan
32 mil. That is I can connect you guys, but. Yeah, yeah, I mean, you create the right map, you get in front of the right eyes, and how does it work?
Host
So you make the map and then do you get paid based off how many people play it?
Ethan
I have not got into that. I really don't know. That's all his forte. He doesn't even make the maps. He just.
Host
Damn. Yeah, because I know we just dropped mine today.
Ethan
You have Fortnite map?
Host
Yeah.
Ethan
Oh, that's.
Host
It's a prop hunt. Do you know what prop hunt is? It's hide and seek. So you pretend to be any object and we got the digital social chairs, the mics in it, the TV screens with our.
Ethan
Oh, I did see that. I did see that on your story.
Host
Yeah, yeah.
Ethan
But, yeah, I can connect you to my boy.
Host
And, dude, that'd be dope.
Ethan
He can. He can promote.
Host
Yeah, I love crazy stories like that. You can. You can make money in the craziest ways these days.
Ethan
Oh, yeah. Oh, yeah. And the tech game, man, I'm telling you. Yeah.
Host
I mean, dude, I had a girl come on here selling her bath water.
Ethan
No way.
Host
Yeah, you can make money in all sorts of ways.
Ethan
Oh. Especially girls. They can make money really easy.
Host
They make money easier.
Ethan
Yeah. For them.
Host
They'll probably hate us saying that, but it's facts. If you're attractive.
Ethan
Yeah, I mean. I mean, if you're a hot girl and you got a little bit of ambition and you. And you want to get on social media, you can really do something.
Host
Yeah. It's easier.
Ethan
You can really make.
Host
If you're an attractive guy, that won't get you, like, no much.
Ethan
There's a lot. There's a lot more you got to do.
Host
Yeah.
Ethan
Yeah. And it's. And it's a grind. It really is. You got to fail for a very long time.
Host
I like it, though. I love grinding. No, like, people always say, like, when you relax, working is relaxing for me.
Ethan
Oh, same.
Host
It's like a meditation.
Ethan
It's. It's. Wake up, rolling over, checking the phone. My app guys texted me, blah, blah, blah, what's next? Yeah, and it's. I've kind of fallen in love with the process, and I've been doing it since a young age. But, like, when you have your mind set on a vision and you're just a full.
Host
Yeah.
Ethan
Train of steam headed there, it's just. There's nothing that can stop you, man.
Host
Have you had a job before working for someone else?
Ethan
Yeah. Yeah. So my. My parents, they were entrepreneurs, and I always Knew I wanted to be an entrepreneur. But when I was young, my mom, she made it. She made, she was a stickler. She was like, I want you to work all like the jobs that like, normal, like kid would work. So like my first job was, you know, like those escape rooms.
Host
Yeah, I love those.
Ethan
So like, I was like, I worked at the escape room. And actually, it's actually, you have to be really smart because you have to know every single game. You have to know where every single piece of the game goes to reset it.
Host
Wow.
Ethan
And then you actually have to sit behind the computer and like, as a game master. So like, let's say someone's in step five of the game. You have to know what step six is. So if they ask for a hint, you have to give them, right?
Host
Yeah. You got to be watching them the full hour.
Ethan
Oh, yeah, yeah. So there's a whole bunch of stuff. You have to like, bring them in the room. Explain it. I worked one of my most fun jobs. It was a, it was a tough job, but worked as a dock boy at a marina. That's rough, man.
Host
Why is that one?
Ethan
That's rough. I mean, rich people, 100 foot boats, they have trash out the wazoo.
Host
Oh, you got to clean it up.
Ethan
Oh, it's like, dude, they're just like 13 trash bags. They just throw it out. You gotta throw it on your golf cart.
Host
Damn.
Ethan
You gotta fill up these. Filling up the boats is nice, but like, I mean, I'm talking fire hoses of, of gas. I mean, three pumps. This boat takes 30 minutes to fill. And then some of these guys are great. They'll tip you, tip you nice. But we had this, we had this one. We have a fishing tournament every, every year. I'm from Destin, Florida.
Host
Yeah.
Ethan
And in Sandestin, we have this fishing tournament every year. And this boat won. They won 1.2 million for winning this tournament.
Host
Wow.
Ethan
The next morning, they come in the slip. Me and my friend, we fill their boat. Takes like 45 minutes in the pouring rain and they push off and they're like, hey, no tip, no tip. And this is like, as we work on tips, you know.
Host
Oh, so you don't get an hourly.
Ethan
Barely, but like, like minimum wage. But like, these are like, it's the type of business where like you feel. So you fill someone with like ice chest with a bucket and then they'll stop 100 in your hand. Like. Yeah, these are big money.
Host
It's like a caddy kind of.
Ethan
Yeah, these are big money bullets. But then they win. 1.9 mil. And they just push off and they're like, oh yeah, and one more thing, make your slips bigger for next year. And we were like, oh, you guys are crazy. Damn. Yeah. And then I've, I've worked as a bar back too, behind a bar and done a little bartending as well. So like, so like I, I, I'm happy I work those jobs because like, like now like when I go out to like restaurants and stuff like that, like I, I know like, like I have have to tip those guys. I've been those guys.
Host
Yeah, you could appreciate it, right?
Ethan
Yeah. And then you can, you can also see the people that have never worked those jobs.
Host
Oh, you could tell.
Ethan
And there, it's just like, it's, it's kind of like almost embarrassing to, to like when they say some sus. Stuff like, and you're just like, like, like bro, you're embarrassing. Like these guys are just trying to work hard, man.
Host
It's not even in their control when you complain about the food and take it out on them.
Ethan
Exactly. It's the chef like little like that or if they mess up an order, I mean. But yeah, no. So like working those jobs and then especially sports. Being young, I played baseball, basketball, football, growing up year round, just all that just instilled like that, yeah, that grind.
Host
What were you the best at?
Ethan
Basketball? Oh yeah, I, I played basketball since I was four. I was four years old as my first love. And the, the league, the first league you can get in was a five year old league. But my mom like brought me to the coach. He's like, he's super passionate and like I tried out. He's like, he's like, all right, we'll sneak him in because like, yeah, no, basketball is my first love.
Host
We're going to have to play, bro.
Ethan
Oh yeah, we got to hoop for sure. I haven't hooped in a while, but I'm, I'm ready to give next time you're out here.
Host
I'm in the league out here. Lifetime leagues. Oh, do they have lifetime in Austin?
Ethan
Oh, yeah.
Host
Oh, are you a member?
Ethan
So we were a member and I'll actually shout them out right now, but we switched to another gym called the Collective.
Host
Okay.
Ethan
The Collective is great concept. It's like a gym and a social club.
Host
Interesting.
Ethan
So like you really can't go to the gym without making a connection. So it's like gym. They also have like, like a chill space. Like a really big chill space where you can just go. They have a kitchen where you can bring your lunch. They have whole rooms to set up your computer work. They also have meeting pods, so if you need to take a meeting, you close the pod quiet. They got, obviously, saunas, ice baths. They have hot yoga rooms where the room's, like, hotter.
Host
Wow.
Ethan
And it's. It's. It's a really cool concept.
Host
Dude, that sounds awesome.
Ethan
Yeah. And ever since we joined there, I mean, obviously, the people are so, so awesome. So, so nice. And then every time we. We work out, like, my friend with the Fortnite account, he comes home and he's like. He's like, dude, I just met this guy that lost 300k in crypto today. And he's, like, happy. Like, he's like, all the market's going down. Like. Like, dude, like, these are the people we need to be meeting. Dad and me and him, we actually. We moved out to Austin on a whim. And so I graduated college, and he did three years. He did a little bit faster, the same age. And we book a trip out to Austin. We tore a bunch of houses, and we actually met other guys with an app. And we're like, okay, this is our sign. So we signed it. We signed a lease on a house, and that was the only time we'd ever been to Austin.
Host
No way.
Ethan
We said, screw it. We're moving out here.
Host
Holy crap.
Ethan
City of young entrepreneurs. We can't. I mean, we both were born and raised in Destin, Florida. It's a little beach town.
Host
Big change.
Ethan
Yeah, big change. And it's like, it's great in summer and spring break, but, like, outside of that, it's just like a normal slow.
Host
Yeah.
Ethan
And you're not going to go out and make those connections. And that was the biggest deal for us. Like, we. We don't want to keep ourselves in a bubble to where we can't grow. So moving out to Austin, we've made so many connections.
Host
I bet.
Ethan
Like. Oh, what's the guy's name? Banger. The guy who interviews people.
Host
Oh, James Duel. The School of Hard Knocks.
Ethan
School of Hard Knocks.
Host
Yeah. He's coming on the show next week.
Ethan
Okay, sweet.
Host
In Austin. Yeah.
Ethan
That's sick. Yeah. So he, like, we were at the bar the other night, and my boy ran into him, and they were just chatting it up.
Host
Yeah. Like, that dude's built an empire.
Ethan
Exactly. And these are the people you're meeting. I. I was at the bar one night, and I was. Just walked up to this girl because I thought she was cute.
Host
Yeah.
Ethan
Started flirting with her, and she ended up. She does marketing for this other app in Austin, which is huge, and she runs all their socials. And I was like, oh, my. This is a business conversation now. So now I was like, now she's our socials girl. Like, stuff like that. Like, wow, you're not. You're not getting that in Destiny.
Host
Nah.
Ethan
Like, in little towns. So, like, being in those big cities, I would say if you're a young entrepreneur, move to a big city. If you have to do it on a whim, if you have to do it by yourself, you have friends easier. Yeah, but. But, yeah, I mean, don't. Don't keep yourself in a bubble.
Host
That's how I was in Jersey, man.
Ethan
Really? You out from Jersey?
Host
I had to, man. I was the only one doing entrepreneurship in my town. My whole town. No one else was doing entrepreneurship.
Ethan
And you felt like. And you're like, I can't stay here because they're just.
Host
No growth. I was. I was making 50k a year for 3 years straight. No growth. And then as soon as I moved to LA and Vegas, boom.
Ethan
Yeah. And. And I know you hear it all the time, but you're the sum of the five people you spend the most time with. So, like, you're spending time with people that are eating Cheetos and playing Xbox and you're trying to become the next podcast, you know, like, it's. It's gonna be an inverse effect 100%. So, yeah, we kind of created this environment. We call it the House of Killers. So it's. It's me, my friend Matthew, and one of my pledge brothers from my fraternity, Peter. We live in this house, and it's like we have one more room left in the house. We actually. We actually had to kick a guy out because he wasn't killing it.
Host
He didn't meet the revenue requirements.
Ethan
Revenue was. Was an issue, but it was more of the mindset. It's like when you have one bad apple and everybody's on the same path to greatness and somebody's just kind of chilling 100%. It's kind of a cancer that needs to be cut out. So we created an environment to where, like. Like, if someone's kind of chilling for a little bit, we're like, what are you doing? Like, let's figure it out.
Host
Accountability.
Ethan
Accountability. Yeah. And it creates that. It says it in Think and Grow Rich. When you have more than one mind that are focused on a fixed goal, there's a third mind that becomes formed. It's called a mastermind. Again, if you don't have that book or you've never read it, Go read that book. I suggest everybody go get that book. And all the books you see that are out right now, like the 48 laws of power and stuff like that. Atomic habits. Like, it's pretty much just a chapter of Think and Grow Rich that someone took and made a book about.
Host
Yeah.
Ethan
Like, the 48 laws of power are literally listed in Think and Grow Rich.
Host
I didn't know that well.
Ethan
And someone just said, oh, these are great. Let's make a book. Like. Like, it's. It's the sauce. It's. It's the sauce.
Host
Yeah.
Ethan
Napoleon Hill spent 20 years interviewing 500 of the world's richest men. Made a book.
Host
That's nuts.
Ethan
Yeah.
Host
To do it back then was way harder than it is now. Like, now I could do it on the podcast, but back then.
Ethan
Yeah. He had to go on by trade.
Host
Even now, actually, I was researching billionaires that go on podcasts. There's only, like, 10 that actually go on podcasts. Isn't that crazy?
Ethan
Wow.
Host
Because I was trying to rack up some billionaires on the pod, and they just.
Ethan
They don't want to do it.
Host
They're low key, man. A lot of them don't even have social media.
Ethan
I think they do try to stay low key. It's just like. I mean, when you're on a level like that, it's just.
Host
There's no point.
Ethan
Kind of want to stay out of this.
Host
Yeah.
Ethan
The limelight, you know, because you start getting calls.
Host
Oh, yeah. Yeah. I'm into all those conspiracies.
Ethan
Yeah. I don't know. You start talking about that. But. But yeah, I mean. I mean, when you hit a certain. When you hit a certain number they want to bring in, it's just like. Yeah, there's a lot of stuff.
Host
Yeah. There's levels to the game.
Ethan
Levels to the game. Exactly. Yeah, Exactly.
Host
Is becoming a billionaire one of your goals?
Ethan
For sure.
Host
You want it?
Ethan
Yes. Yes, I do.
Host
You're gonna have to sacrifice a lot if you want to get there, and.
Ethan
I'm ready to do it.
Host
Really?
Ethan
Yeah. I. I just. So my business partner, Sage, we just kind of met recently through a mutual friend, and I. I've never seen eye to eye with a person. Like, we see. He wants to build cities.
Host
Wow.
Ethan
And, like. And he was just like, you have this look in your eye that, like, I have in my eye. And it's just like, whatever you put your mind to, you're gonna do it. And we have that. We have that same thing. So now we Just kind of put our heads together. We have that mastermind like I was talking about earlier. And. And when you have two people, or more than two people that have a goal to do something, it's. And they're, like, ferocious. It's unstoppable. Damn. You can't stop them.
Host
That's impressive, man. You got a good head on your shoulders for your age.
Ethan
Thank you, man.
Host
Like, I wish I had that at your age.
Ethan
Thank you.
Host
22. Yeah. I was getting right coming out of my party phase around that age.
Ethan
Yeah. Yeah. Okay. I'm not. Yeah. I went to LSU for four years, so.
Host
Yeah.
Ethan
So definitely know how to party.
Host
You had some fun there. Definitely not a frat.
Ethan
Yeah, I wasn't. I was in a fraternity.
Host
They're one of the best party schools, right? Lsu. The best, Allegedly.
Ethan
Yeah, it's. It's the best, bro. I mean, it's. It's a different type of partying now. It's. It's. It's like a. It's like a degenerate fun. But, like, no. Like, nobody cares about class or anything. Everyone's just like, let's have fun.
Host
Damn.
Ethan
Yeah. And so, like, this is my first Mardi Gras. I'm not at, like. Like, all my, like, people I know from back there, they're all NOLA right now.
Host
I've never been to one of. One of those. Oh, I heard it's cool, though. No, dude, you got.
Ethan
You gotta make one.
Host
Yeah. What goes down or something like that.
Ethan
Dude. It's just. The only way I can explain it is just like. It's just. It's like three or four days of just straight up drinking every day. You got floats coming through. And if you're. If you go with your fraternity, the way that kind of works is, like, they set up, like, each fraternity from. There's a bunch of different schools that go just set up tents. So it's like tailgates.
Host
Wow.
Ethan
And it's just like, all day every day. And they all bring their own. We all bring alcohol. So it's like, if you're a girl, you never have to worry about paying for a drink.
Host
Yeah.
Ethan
And if you're a guy, it's like, with your fraternity, it's in the social budget, so everyone's drinking, and it's just beads and fun. And then after the parade, it's bourbon, and it's just like, do it again. But it's. It's a marathon. It's. It's something like, I did it for three years, and I'm like, okay. With not doing it for a very long.
Host
I feel that you got out of your system.
Ethan
Oh, yeah. Oh, yeah. And. And like, I have some friends that, like, they. They missed it last year and they're going back and they're like, yeah, this will be my last one, you know, But. But dude, Mardi Gras, you definitely got to make one of those.
Host
Yeah, that's a bucket list thing for sure.
Ethan
Yeah.
Host
I want to try the food, mainly.
Ethan
You never been to nola?
Host
No.
Ethan
Oh, yeah.
Host
I almost went for super bowl, but I was filming too much. I didn't make it.
Ethan
Well, yeah, it's good to be on the ground. We were, we were out there for Super Bowl. Our. Our. One of our investors, his name is Matty Beckerman. He. He has an app called IR Code and he, he was doing super bowl ad week. Great software, super cool concept. And he brought us out there and he was like, yo, I want you to come to all these events and stuff, blah, blah, blah, Fly out with me on the pj.
Host
Damn.
Ethan
And. And you guys can just chill with me and come do the super bowl stuff.
Host
So that's.
Ethan
We basically got a free trip to the Super Bowl. It was great.
Host
Those tickets weren't cheap, man.
Ethan
No, no, no, not at all. And I mean, obviously the game was. Was not it, but it was. It was a really cool experience. Like, dude, we were rolling craps with Jon Hamm from Mad Men. Like, everybody was in town.
Host
That's sick.
Ethan
Yeah, it was.
Host
It was my first time on a pj. Changed my life. Yeah, I. I never wanted to go commercial again. I mean, it's so expensive, but it's.
Ethan
It's expensive. Yeah.
Host
Once you get a taste of it.
Ethan
You'Re like, dude, yeah, dude, this. This guy's funny. He plays. He has this thing. He. He times up. He plays Freebird in the air.
Host
What's that?
Ethan
Like, like the song Free Bird. Oh, like the, like free.
Host
Yeah, yeah.
Ethan
Like, so he plays it in there, times it up, and then like, gets it to where when the plane stops at the gate, the song stops.
Host
What?
Ethan
So we landed in Nola. He. It's like a six minute song.
Host
Yeah.
Ethan
We're in the air, starts a song, and he got it so timed up that the pilot could perfectly stop at the gate and the last drum hit.
Host
No way.
Ethan
We all went crazy. Like, it was just nuts. He's like, he's like, I swear, I've only done that one other time.
Host
That's nuts.
Ethan
But yeah, no, super cool guy. Super. You. You might. You might want to have him on here.
Host
Yeah. You got a good network, man.
Ethan
Yeah. And part of that is, is my new business partner, Sage. He's, he's connected to the world. But yeah, so I'm just, I'm really just trying to foster my connections. Use Sip Skip. My main passion in life since I was, since I was little is I wanted to find a disruptor to disrupt an industry, change it forever. Like Uber. Who takes taxis anymore? Yeah. So I've been trying to find my disruptor for a very long time. And I had a couple differentpreneurs. I started another company. It was called Hot Mess. It was a fitness company. My main passion is fitness. I love teaching fitness to all of my friends and family and I fully believe in that. Like, like a healthy body is healthy mind and it's more mental than it really is physical. If you do it for long enough. Yeah. But with that being said, it's just, it's just if you stick to your regimen and you know that like if I can do something day by day or stay on a week long regimen, if I can do a fitness plan, what can I do weekly, daily or monthly? And that can ripple across my life. So it's like, it's really just putting in the repetition. So it's like I put in the repetition in the gym. What else can I do?
Host
Yeah.
Ethan
And that rebels cross business because it's all repetition when it comes to business. If you like. I had a business for two years. It was a fitness business and it was doing, it was doing all right. Did some numbers, but I mean fitness closed the saturated market.
Host
Oh yeah. I started in apparel. I would never go back, never come back.
Ethan
Never either. Dude, tech is the. Tech is the way to go.
Host
Yeah, Hire, hire.
Ethan
And then I remember sips get popped in my mind and it was like a moment and called my mom the next morning and I was like, oh. Like I just got this idea. Like I have to do it. Like if I don't do this, somebody's going to do it. It's going to disrupt the world and, and I'm going to miss out and I'm going to regret it for the rest of my life. And I. She was like, oh, like maybe let's wait. Like let's do Hot Mess. Like blah, blah. And I was like a week went by and I was like, nah. I literally just said screw it. I didn't trash everything. I still have it. But I just kind of paused it dove head on into this because I just could not get this idea off My mind. And the best decision I ever made.
Host
How many locations are you guys in so far?
Ethan
So we just launched at the beginning of the year. We brought on two test locations in September. First, when we went live to work out the kinks for a couple months. We just launched at the beginning of the year. So we have five locations. Right.
Host
Nice.
Ethan
And we really want to start this in like the bar industry, the nightclub industry. But where we really want to see Sip Skip is stadiums, concert venues. Imagine it's first down and you don't want to miss the game for too long. But that drink line's 20 people long. You're gonna pay the $10 to skip the line and then you're gonna pay to get your drink as well. And all that is is creating an extra revenue source for the venue. Completely free of cost. Yeah, it cost them nothing to implement.
Host
It's a win win.
Ethan
It's a win win for everybody. This first year, we're bringing on venues just to kind of test it out. We want to test in environments we want to see it in. And then moving into 2026, we're going to start charging venues to put this in their venue.
Host
Yeah, I love the name too.
Ethan
Oh, thanks.
Host
Yeah. Flows well. Sip Skip, you know.
Ethan
Yeah. It's the. It's the alliteration.
Host
Yeah.
Ethan
The tick tock, the doordash.
Host
Yeah.
Ethan
And then also the. The red cup is. When I came up with the red cup is. We're trying to make that like the iconic. Like the. Whenever you see the red cup, like, I want Sip Skip to be the name, but like, I want you to.
Host
See the red cup and be like, oh, it's iconic.
Ethan
Yeah.
Host
Yeah. I miss beer pong sometimes.
Ethan
Yeah. No, and we're trying to. We actually did another launch last week and people were like, where can I buy these hats? Like, where can I buy these shirts? Like, and then we were just like, we need to put this online. So we're getting a merch store up here.
Host
Might as well here these days. You could do made print. Print on order, right?
Ethan
Yeah, yeah. And. And it's all high quality merch as you could. Well, this is. This is more fresh.
Host
Is that embroidered?
Ethan
Oh, yeah.
Host
Damn. Yeah, that's clean.
Ethan
We. I got these for our sales guys. I'll probably start selling these soon, but I'm keeping these in the vault.
Host
Hell yeah.
Ethan
So. So we'll probably just like put the hoodies and shirts.
Host
Yeah.
Ethan
And I got you a shirt.
Host
Let's go.
Ethan
They're. They're pre sweet golf hats too.
Host
I Love it, man.
Ethan
You playing the golf?
Host
No, I'm gonna play this year.
Ethan
Yeah.
Host
Because I'm getting invited to so many good golf events and stuff.
Ethan
Dude, you got it. You gotta get.
Host
And I'm missing out on money, to be honest.
Ethan
Exactly. Exactly. There's so much big money in golf, dude.
Host
The richest people play golf.
Ethan
Yeah. And it's. It's such a good business day, too. Like. Like, let's say you go out there with some business connection guy and he's like, hey, let's go play some golf. But we can also talk about this project. We can start right now. It's like, it's a good way for you guys to have fun while kind of shooting the.
Host
Yeah. Because it's a casual sport. You're not like, huffing and puffing.
Ethan
No, not at all. And I'm kind of new to golf as well. I'm terrible. But I love going out there, drinking some brews with the boys.
Host
Yeah.
Ethan
And hitting some golf balls. Especially if it's. If it's a nice sunny day.
Host
Yeah. It's one of those sports that takes years to get good at, right?
Ethan
Oh, yeah.
Host
Oh, yeah.
Ethan
My. My roommate, he. He's pretty. He's. His dad was a ex pro golfer and so he's.
Host
He's nasty.
Ethan
He's nasty. He's playing golf since he was 10.
Host
What is he? I don't even know what to call it.
Ethan
Like, was he shoot.
Host
What is he? Is that what it is? What is he?
Ethan
So he's. I think. I think he's like, in the 70s.
Host
Holy crap.
Ethan
Best he's ever shot was a 69.
Host
Dude.
Ethan
Yeah.
Host
That's insane.
Ethan
Dog. He's a dog.
Host
You're probably like 100, right?
Ethan
100 plus. I think the best I've shot in my life was like, like 105.
Host
Oh, my gosh.
Ethan
Yeah. And that's. And that's like. And that's like. If you've. If you've, like, played golf a couple times, like, you're. If you've never played golf, you're probably shooting at 150. Yeah, like. Like 150 probably.
Host
Yeah.
Ethan
But, yeah, no, it's like. Yeah, dude, I remember. I. I've probably played golf like 40 times in my life.
Host
Jeez.
Ethan
Yeah. Not. Not enough. Not enough.
Host
I want to get good at golf. And bowling.
Ethan
And bowling. Yeah.
Host
No, you have a bowl.
Ethan
I. I have. I have a. A friend, actually. He lives in Colorado. He's in a bowling league.
Host
What?
Ethan
He loves it.
Host
I mean, it's like a flex, low key.
Ethan
Every Monday night he's like, yeah, dude. Like, it's a whole tournament. Like, dude, my team just won the championship. We all go drink and get pitchers and play and just bowl. Like, but no bowling.
Host
Bowling's fun to be good at. Bowling is a flex.
Ethan
Yeah.
Host
Like, if you could bowl like 150, 200, like, that's insane.
Ethan
Yeah, dude. And like when people are like doing the spins and stuff. Yeah, that's nuts.
Host
I struggle to find people that can hoop, man.
Ethan
Oh, yeah.
Host
Yeah. In the entrepreneur space. Oh, there's not many Hoopers.
Ethan
Yeah, I mean, they're, they're more desk guys, you know, but.
Host
Yeah, you're nice though. Were you gonna play in college?
Ethan
So. Yeah, that's actually. So I, I was doing drop shipping and then I made it a point to myself senior year, I was like, I was like, you know what, I'm gonna, I'm gonna throw like. Like I'm gonna go full in the basketball just to give it a shot, see what offers I can get. And that summer going into senior year, put myself on a plane. I was shooting like 500 shots a day. Damn. I'm. I'm shooting from 30 plus.
Host
Like, damn, you're Steph Curry on here.
Ethan
Yeah. I mean, I made it a point, like when I was shooting on the gun, like, I wouldn't shoot from the three point line. I'd shoot from like the NBA.
Host
Holy crap.
Ethan
So that in high school though, like, when you, when you can shoot that deep, it really, it draws out the defense. So you just like sling those passes or like, if they're too short, boom, you're busting it in face. But so, like, I made it a point to myself to grind that, grinding that for a year. Got a couple D2s, a couple independents, and then like, business has always been my main focus and I was like, yeah, I want to have fun. Yeah. But I'm, I'm so happy I did because I always, like, always love basketball. I know my whole life I want to be great at basketball. So, like that whole year, like. And I've always been pretty good, but like, that whole year set a fundamental for me. So like now, like throughout the rest of my life, I'll always be pretty decent.
Host
That's cool.
Ethan
Yeah.
Host
Because the muscle memory, when you're shooting 500 a day, you don't forget that.
Ethan
Yeah, no, not at all.
Host
Yeah, I can't wait to see you play then.
Ethan
Yeah, dude, it'll be, it'll be fun.
Host
Were you yamming on people too, dude?
Ethan
Yeah, I had, I Had a point. So I Like. Yeah. I mean, I'm a little white boy, but. But I had a. I went on this dunk program, and it actually, like, six.
Host
Which one?
Ethan
It was called Ever? No, it was called Boing Vert.
Host
I haven't heard of that.
Ethan
It was, like, way long ago. It was way long ago, but did it. 16 weeks and I actually was able to dunk. Dude.
Host
Wow.
Ethan
Like. Like, it was crazy. Like, I was. I was pretty much just, like, able to, like, do this on the rim.
Host
Yeah.
Ethan
And. Dude, 16 weeks.
Host
Holy crap. How tall are you?
Ethan
I'm six foot.
Host
Yeah. That's impressive.
Ethan
And I. And I mean, I got to a point where, I mean, I've hit two windmills in my life. Damn.
Host
Windmill at 6.
Ethan
Yeah, it was. It was a. It was a. It was a perfect storm. Obviously. It had to be, like, the adrenaline rush. Yeah, but. But yeah, no, I did that. And I kind of, like, sat there. I was like, what just happened?
Host
Yo, Mac McClung.
Ethan
Oh, my God.
Host
That dude's a beast. He's like. He's not that tall, too.
Ethan
No, no, he's. I think he's, like, below 6 foot. What?
Host
That's insane, man. He's got balance jumping over cars and stuff. I can't believe he's not in the league.
Ethan
Wait, what is he doing?
Host
He's in the G League, but, like, no team will give him a. A full spot.
Ethan
It sucks.
Host
It's tough being an NBA player. Only 450 spots.
Ethan
Yeah, dude. I mean, that's the difference between, like, the NFL, like, the NBA.
Host
Yeah. There's so many different. Thousands of spots, right?
Ethan
So many spots. You got five starters on the court, and then you got three bench guys that get minutes, and then the rest of the bench is not.
Host
No minutes.
Ethan
Like, not playing.
Host
Yeah. So, like, that's probably the toughest sport to go pro.
Ethan
You have to be the best in the world. And it's like. And the thing about, like, I guess you could say this with baseball as well, but, like, basketball is such an art form to where like. Like when Kyrie Irving is. Is like. Like, sizing someone up and, like, plotting those moves. If his hand goes this way, I go this way.
Host
Yeah.
Ethan
That's an art form.
Host
It is.
Ethan
It's. It's like. It's not like I'm just tucking the ball and hitting you, you know? Like, it's. It's.
Host
There's more skill. I'd say there's.
Ethan
It's like a. It's almost like you got to be like, A ballerina.
Host
Yeah. There's always that debate, like, which sports more athletic. Basketball. I think it's basketball.
Ethan
I think it is basketball. I think. I think. I think you have to be, like, more of, like, gritty and like. Or. And be able to hit someone, like, in football, athletic wise. But, like. Like, you have to do those, like, agility movements to where, like, your calves and your ankles are so strong.
Host
Yeah, you can.
Ethan
You can, like, dance on your feet.
Host
Yeah. I used to roll my ankle all the time. I had to strengthen them up.
Ethan
Our coach. Our coach, senior year, he made us all get ankle.
Host
Ankle braces. Braces, Yeah. I used to wear those, but I hate wearing them.
Ethan
I hate wearing them.
Host
I feel like it slows me down.
Ethan
A little bit down. Messes me up. And I'm like, I was always the kid who prided himself on being the fastest. Like, yeah, I played baseball from when I was 9 to 16. I never got thrown out still.
Host
Damn. You were that fast.
Ethan
Never got thrown.
Host
Holy crap.
Ethan
Yeah, so I was like, the guy. Like, if I got on base, the pitchers throwing balls because I'm. I'm messing with them. I'm, like, toying with. Toying with them. Like, that was my favorite thing to do. But yeah, so, like, be, like, having those ankle braces, I was like, oh, bro, like, you're messing me up here. Yeah.
Host
I feel like you lose a stuff.
Ethan
No. Yeah, for sure.
Host
Who's the goat of basketball?
Ethan
O. That's tough, man. But, I mean, I go, Jordan, bro.
Host
Okay.
Ethan
I go Jordan, bro.
Host
I thought you were gonna say LeBron for a sec.
Ethan
Oh, I can't say. He's. I mean, stats wise, he's great, but, like, I mean, the 3P, man. Yeah.
Host
You think if LeBron gets a few more, he could catch him?
Ethan
That's a crazy debate. I just think. I just think it's different times. Yeah, I just think it's different times. I mean, if. If LeBron has time to hit a three peat, I think that would solve the issue, but I don't think.
Host
I don't think he'll play three more years.
Ethan
I don't think he will.
Host
He might get one this year, though. They're looking good this year.
Ethan
Yeah, dude. Luca.
Host
Yeah. They're the fourth seed right now.
Ethan
That was a crazy trade. I saw that. My friend was like, yo, Luca just got traded. And I was like. And then he's like, no, look.
Host
And I was like, yeah, I couldn't believe that one.
Ethan
Oh, my gosh. How did Mark let that happen?
Host
Like, he's not Part of it anymore.
Ethan
Well, he's got a little. A little bit, but I think he.
Host
Didn'T even know about it.
Ethan
Really.
Host
Yeah, I think he found out when everyone else did because he wouldn't have let it happen.
Ethan
Oh, wow.
Host
Yeah. Shout out to Mark, though.
Ethan
Wow.
Host
That's someone I look up to.
Ethan
Yeah.
Host
Oh, he's my favorite. Shark 100.
Ethan
Oh, yeah.
Host
I used to watch every episode and I only cared about what he said, to be honest. I mean, like, the other ones were okay, but whenever he spoke, everyone looked. It's facts, you know what I mean?
Ethan
You can tell when, when, when the presence shifts in a room with somebody when they speak.
Host
Yeah.
Ethan
You can tell like, who's really, like, the power in the room.
Host
I mean, he was. Yeah, he was the billionaire in the room.
Ethan
I agree with that.
Host
100.
Ethan
Like, whenever he speaks, everyone's listening.
Host
Yep.
Ethan
And yeah, he's a dog man.
Host
Yeah. Shout out to him. Well, dude, we'll ball next time you're out here. Any. Anything you want to close off with here?
Ethan
Yeah. So actually doing Sip Skip allowed me to have. Make a lot of connections in the technology space. And I actually started a tech company called Austrix with a couple of my coders. And we've hired. We have a team of 15 senior level coders and we make apps, websites, and we do all the maintenance, the SEO for all that as well. One thing that happened to me, so I was making an app for Hot Mess and I made it through an app company and I had never been in the app space before, and I, I got a quote and I was like, okay, it's cool. Like, I can make this app for this much. Took way too long. Took like a year and a half. And then I get a letter in the mail, like when I have my beta saying, or like an email saying, hey, we went out of business, here's your code. Never got on the app store. Like, like 32k down the drain.
Host
Damn.
Ethan
And so I got scammed by an app company. And so when I went on Bradley's podcast, a lot of people reached out to me with their app ideas and saying, hey, like, is this a good quote? Hey, can you make this app? Blah, blah, blah. And one thing I found across all of these people is that they were getting scammed by the big app companies is because these big app companies have a lot of overhead to cover. They have office spaces, they have big teams are working on 70 projects at a time. If they want to do one meeting, they got to bring 10 different people into the meeting. So they're. They're basically making an app the cheapest way possible, pumping and dumping. And we had Asterix. The reason why me and these guys started it is because I basically, it brought me back two and a half years to it being me. And I was like, I want to help these people. So we at Ostrick, we're cleaning up the app industry. And if you have an app idea and you want to bring it to fruition, go to ostrick.com or you can just reach out to me on Instagram and you can talk to us, and we'll give you the real quote.
Host
Perfect.
Ethan
And we'll give you the real time.
Host
We'll link that below. That sounds useful, man. And we'll link your social sip skips socials as well. Perfect. Thanks for coming on, man. Thanks for watching. Thank you, guys. Next time. Peace.
Digital Social Hour: Episode Summary – "22-Year-Old CEO Revolutionizes Bar Service | Ethan Karian DSH #1268"
Release Date: March 26, 2025
In this compelling episode of Digital Social Hour, host Sean Kelly engages in an in-depth conversation with Ethan Karian, the dynamic 22-year-old CEO of Sip Skip. Ethan shares his entrepreneurial journey, the inception and growth of Sip Skip, personal anecdotes from his diverse work experiences, and his passion for sports and self-development.
Sean Kelly opens the discussion by welcoming Ethan Karian, highlighting his role as the CEO of Sip Skip.
[00:20] Host: “All right, guys, we got Ethan here, CEO of Sip Skip. Thanks for coming on today, man.”
[00:30] Ethan: “Thank you for having me.”
Sean prompts Ethan to explain Sip Skip for the audience unfamiliar with the concept.
[00:34] Ethan: “So we're a first of its kind mobile application. We allow users to get drinks faster at busy bars. Basically, walk up to the bar, you buy a Sip Skip, hold it up, and that signals the bartender to come right to you first...”
Ethan elaborates on the win-win model benefiting users, bartenders, and bar owners alike.
[01:11] Host: “Damn. And you are a young business owner. How old are you?”
[01:13] Ethan: “22.”
Ethan recounts the moment of inspiration for Sip Skip during his time at LSU, emphasizing the inefficiencies in crowded bars and his desire to disrupt the industry.
[01:16] Ethan: “One night I was at the bar... there’s got to be a way to stand in front of it. And the first idea that kind of came to me the next morning was...”
[01:48] Ethan: “...something that was like that alluring, that draws you in to where you could hold it up to where a bartender can see it...”
Ethan discusses his marketing degree from LSU and how formal education complemented his self-taught entrepreneurial skills.
[02:00] Ethan: “Marketing. Yes.”
[02:19] Ethan: “I mean, I wouldn't say that you learned like entrepreneurship in school... but I've definitely taken some like for my professional selling class and some market like digital marketing as well.”
Highlighting the impact of self-development books, Ethan shares how "Think and Grow Rich" shaped his mindset and entrepreneurial approach.
[02:22] Ethan: “My first book... 'Think and Grow Rich'... it really just changes your perspective on life.”
[02:58] Host: “Yeah, that one's a classic.”
Ethan reflects on his initial forays into entrepreneurship with dropshipping, emphasizing the lessons learned despite moving away from that path.
[03:08] Ethan: “...you learn like how to find a winning product, how to build a website...”
[04:21] Host: “That's why I think it's smart to start business when you're young.”
Ethan narrates the strategic move from Destin, Florida to Austin, highlighting how the vibrant entrepreneurial ecosystem in Austin facilitated valuable connections.
[15:05] Ethan: “...we moved out to Austin, we've made so many connections.”
[16:19] Host: “That's how I was in Jersey, man.”
Ethan describes the formation of The House of Killers, a living environment fostering accountability and a mastermind culture among young entrepreneurs.
[16:30] Ethan: “We created an environment to where... we were like, what are you doing? Let's figure it out.”
Sharing his experience with being scammed by an app development company, Ethan details the founding of Austrix, aimed at providing honest and efficient app development services.
[37:36] Ethan: “I got scammed by an app company... so we started Austrix to clean up the app industry.”
Ethan reminisces about his various jobs, including working at an escape room, as a dock boy, and a bar back, illustrating how these roles cultivated his work ethic and empathy.
[09:59] Ethan: “So like, I worked at the escape room...”
[11:10] Ethan: “The next morning, they come in the slip... no tip, no tip.”
A significant portion of the conversation delves into Ethan's love for basketball, his attempts to excel, and his reflections on teamwork and athleticism.
[12:49] Host: “What were you the best at?”
[12:50] Ethan: “Basketball? Oh yeah, I played basketball since I was four.”
[32:14] Ethan: “I had this dunk program... I was able to dunk after 16 weeks.”
Ethan outlines Sip Skip’s growth trajectory, plans for expanding into stadiums and concert venues, and the strategic approach to generating additional revenue for venues.
[26:07] Ethan: “We just launched at the beginning of the year. So we have five locations. Right.”
[26:19] Ethan: “We really want Sip Skip in stadiums, concert venues... it's creating an extra revenue source for the venue.”
Concluding the episode, Ethan emphasizes his ambition to disrupt industries, his dedication to personal and professional growth, and the importance of consistent repetition in achieving success.
[23:46] Ethan: “...Sip Skip allowed me to have a lot of connections in the technology space.”
[24:59] Ethan: “...repetition in the gym... what else can I do weekly, daily or monthly? And that can ripple across my life.”
Ethan Karian [00:34]: “We allow users to get drinks faster at busy bars... bartenders earn per skip that they're redeeming, just like a DoorDash driver would.”
Ethan Karian [02:23]: “Think and Grow Rich... there's a chapter in every self-development book that's just taken a part of this and expanded it.”
Ethan Karian [16:27]: “...you're the sum of the five people you spend the most time with... we create an environment where accountability is paramount.”
Ethan Karian [26:05]: “I didn't trash everything. I just kind of paused it, dove head-on into this because I could not get this idea off my mind. And the best decision I ever made.”
Ethan Karian [37:31]: “...we at Austrix, we're cleaning up the app industry. If you have an app idea... we'll give you the real quote and real time.”
This episode of Digital Social Hour offers a deep dive into the entrepreneurial spirit of Ethan Karian. From his innovative approach with Sip Skip to his relentless pursuit of growth and excellence, Ethan exemplifies the qualities of a young disruptor eager to make a significant impact. His insights on networking, the importance of a supportive environment, and the lessons learned from various ventures provide valuable takeaways for aspiring entrepreneurs and listeners alike.
For more information on Sip Skip and Austrix, or to connect with Ethan Karian, visit Sip Skip's website and Austrix's website. Follow Sip Skip on their social media channels to stay updated on their latest developments.