Alex Marlow: How to Stay Ahead in the Digital Media Game | DSH #1494

Summary

Podcast Summary: Digital Social Hour

Episode: Alex Marlow: How to Stay Ahead in the Digital Media Game | DSH #1494
Host: Sean Kelly
Guest: Alex Marlow (Editor-in-Chief of Breitbart News)
Date: August 16, 2025

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Episode Overview

This episode of Digital Social Hour features Alex Marlow, Editor-in-Chief of Breitbart News. Recorded at the Student Action Summit, Marlow dives into the shifting landscape of digital media, the challenges of censorship and cancel culture, and strategies for maintaining relevance and integrity in new media. He shares insights into the lawfare tactics facing conservative media, the evolving nature of the MAGA movement, and the necessity of aggressive free speech advocacy. The conversation is candid, energetic, and brimming with timely observations about tech, culture, and politics.

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Key Discussion Points and Insights

1. The Evolution of Conservative Digital Media

• Early Days of Digital Media:

  • Marlow reflects on his early career:

    “When I was your age, I was grinding on a computer all day, just nonstop. I was consuming the news like it was a video game...Like I thought I could read the whole Internet, synthesize it, curate it, write the best headlines...”
    (00:40)

  • He describes fighting to push conservative ideas into the mainstream before the advent of Trump and the MAGA movement.

    “At Breitbart News, where I’m the editor-in-chief, America first values—we’ve been talking about them for a couple of years before Trump came down that escalator…We’ve really been at the forefront of a lot of this.”
    (01:20)

• Being Ahead of the Curve:

  • Sean notes that Breitbart was “the first cancel case on the right,” reflecting on their early struggles with advertiser boycotts and platform suppression (02:24).
  • Marlow calls being targeted “a point of pride,” emphasizing that relevance in new media often comes with attempts to suppress you (02:29).

2. Cancel Culture, Shadowbanning, and Lawfare

• Constant Attacks and Adaptation:

  • Marlow discusses adapting to new suppression tactics, from social media shadowbanning to advertiser boycotts:

    “If we could outrun one tactic...then they would say let’s go after the advertisers...but we would just get lean and mean and fight through it and incredibly accurate.”
    (03:13)

  • He references the origins of “fake news” as a term weaponized against conservatives:

    “The term fake news was Hillary Clinton trying to take us out. Donald Trump co-opted it right away, but it started with her trying to act like our stuff wasn’t true...Our stuff was completely true.”
    (03:13)

• Badge of Honor in Resistance:

  • “If you're not getting canceled these days, are you even relevant now?” – Alex Marlow (02:29)

3. The Imperative of Free Speech

• Aggressive Defense Required:

  • “We love these very aggressive defenses of free speech. It can't just be a passive defense...You got to go to bat for it. You got to live it. And I feel like that’s happening.” – Alex Marlow (04:55)
  • The importance of letting all perspectives be heard, without shutting down dissenting voices, even within their own movement.

    “Don’t tell me I can’t have this person speak or this idea represented. Because what if I don’t agree with them? It doesn’t matter—I’m going to double and triple down anyway. Because don’t tell me what to say.”
    (05:23)

• Contrast with the Left:

  • Marlow criticizes what he perceives as a “totalitarian streak” on the left, particularly from his experience at Berkeley:

    “When I would have an event, they would shout us down. They would try to get it banned...All that is anti-free speech...Liberty, that if someone throws an event and you just try to get it canceled before you even hear what people have to say, that’s not liberty.”
    (06:54)

4. Satire, Trolling, and Messaging

• Marlow explains his use of tongue-in-cheek tactics, such as calling for the removal of the pregnant man emoji, as a mirror to left-wing tactics:

  “It’s a troll...If you’re going to start trying to cancel my stuff then I’m going to try to cancel your pregnant man emoji...I do a lot of tongue in cheek stuff because I like to use their tactics.”
  (07:46)

• On learning from Trump’s style:

  “He learned it from me. No, I like how he does use their playbook and I think that’s something that I’ve always come from…the left knows what they’re doing because they’ve made, I think, really bad ideas and not interesting people popular and bad ideas popular.”
  (08:12)

5. Remaining Accurate and Trustworthy

• Marlow underscores accuracy as a survival strategy when facing constant scrutiny:

  “So I’ve got to be as accurate as anyone in all of media...what they do is orwellian—they brand it fake news but it’s not, it’s real news.”
  (03:55)

• On legal precautions and reputation:

  “We have not lost [a defamation case] ever. And it’s because I’m careful...I want my audience to know...if someone sends you a Breitbart story...you know, ‘Oh, it’s Breitbart. It’s good.’”
  (10:12)

6. Lawfare: The New Battleground

• Threat Level and Tactics:

  • Marlow claims well-funded legal efforts are the left’s primary tool to slow down opposition (10:53–12:53).

    “They have this lawfare apparatus and it can’t stop Trump, but it can really slow him down.”
    (12:24)

  • He describes the apparatus behind these efforts as “oligarchic control over the left-wing legal establishment” with influence from major donors and friendly judges.

• Personal Impacts and Advice:

  • Discussing the toll lawsuits take:

    “It’s a nightmare because what happens is even if you win, it’s energy, it’s time, it’s money, stress.”
    (14:12)

  • On uneven playing fields:

    “If you don’t have the money to get the best lawyers, you know, you don’t have an even playing field.”
    (14:57)

• Strategy and Solutions:

  • Marlow advocates overwhelming, sustained activism and electoral success as the remedy:

    “Nonstop energy action. Win every election...We need to be as strong as we can because they’re always looking for a new attack vector. And right now is lawfare.”
    (13:14)

7. The Future of Conservative Media & MAGA 2.0

• Broadening Appeal:
  • Marlow is excited by the expansion of the movement into younger and more diverse demographics:

    “We’re making headway in almost every demographic—Latinos, younger people, Black people....That’s exciting to me to talk to people who wouldn’t have been open minded to the stuff we were talking about for 15 years ago. They’re open minded now.”
    (17:03)

• Culture War & Staying Cool:
  • Marlow notes a shift in cultural capital:

    “Everything [the left] did was so much cooler than the stuff we were doing. We’re so much cooler than them now...we got a cheat code, which is Donald Trump. He’s the coolest guy in the world.”
    (17:55)

  • Warns the movement must figure out how to keep that advantage as the landscape changes.

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Notable Quotes & Memorable Moments

• On being first-movers in new media resistance:

  “If you’re not getting canceled these days, are you even relevant now?” — Alex Marlow (02:29)

• On free speech defense:

  “It can’t just be a passive defense...You gotta go to bat for it. You gotta live it.” — Alex Marlow (04:55)

• On turning left-wing tactics around:

  “It’s a troll...If you’re going to start trying to cancel my stuff then I’m going to try to cancel your pregnant man emoji. Let’s trade.” — Alex Marlow (07:46)

• On mainstream credibility:

  “We have not lost [a defamation case] ever. And it’s because I’m careful...” — Alex Marlow (10:12)

• On lawfare as a political tool:

  “They have this lawfare apparatus and it can’t stop Trump, but it can really slow him down...” — Alex Marlow (12:24)

• On the shift in the culture war:

  “We’re so much cooler than them now...But we have to be prepared for what’s next and not lose that battleground that we won thus far.” — Alex Marlow (17:55)

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Important Timestamps

• 00:40 – Marlow describes his early grind in media and outsider status
• 01:20 – On the origins of the America First/MAGA movement
• 02:24-03:55 – Early cancel culture, adapting to attacks, and the origins of "fake news"
• 04:55-06:52 – Importance of aggressive free speech and authentic debate
• 07:46-09:20 – Use of trolling and learning communication tactics from political opponents
• 10:53-14:57 – Discussion of lawfare, lawsuits, and the high stakes of political legal battles
• 17:03-17:55 – Looking ahead: The necessity of cultural relevance and expanding the movement’s reach

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Conclusion

This episode delivers a fast-paced, unfiltered exploration of the challenges and strategies in right-wing digital media, straight from one of its pioneers. Alex Marlow mixes reflection, pointed analysis, and strategic advice, with a thread of humor and bravado throughout. For listeners interested in the inner workings of alternative media, battles over free speech, and the evolution of the conservative movement’s messaging, this conversation is both insightful and candid.

Transcript

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[Alex Marlow]

It's all the things that get you to the next level. All that time, all that extra time. When I was your age, I was grinding on a computer all day, just nonstop. I was consuming the news like it was a video game. Like I thought I could read the whole Internet, synthesize it, curate it, write the best headlines, do the best assignments to my team, my newsroom. And I could do all that. Nothing was in my way.

[Sean Kelly]

All right, guys, we got Alex Marlow. Here we are at Student Action Summit. And you're speaking today, or did you already speak?

[Alex Marlow]

I did speak. Yeah.

[Sean Kelly]

Nice.

[Alex Marlow]

Earlier. Yeah, it was good.

[Sean Kelly]

What was the message you were trying to get out there?

[Alex Marlow]

You know, the message is mostly about unity. I was one of the original people that were part of the MAGA movement before was maga. So at Breitbart News, where I'm the editor in chief, the America first values, we've been talking about them for a couple of years before Trump came down that escalator and kind of became the face and the voice of the movement. And so we've really been at the forefront of a lot of this. And there's a lot of conversation in the base of the conservative movement right now that's maybe not 100% satisfied with where things are, maybe nitpicking here and there. And I really want to bring a positive, upbeat message, because where we are is unthinkable relative to where we were 12, 13 years ago, when every idea we have was just framed as racist. We were being canceled. Reasonable stuff. I come from L. A. It's the. I know the language of the left. I grew up with those people. I went to Berkeley. I was part of. I grew up within the institutional left. Our ideas were normal ideas, ideas that are popular. And the fact that we are where we are, I don't want to see too much whining and complaining. I think people should be pretty satisfied.

[Sean Kelly]

Yeah, yeah. Breitbart. I always associate you guys with being way Ahead of your time. You were like the first cancel case right on the right.

[Alex Marlow]

Absolutely. Yeah. Especially with advertisers is they did a big. This was across governments, not just the US government but world governments were getting together to figure out how do they cut off funds to us because we were earning audiences that were rivaling the New York Times, Huffington Post, the biggest outlets in the world at the time. We were beating them on social media flat out. And just in terms of web traffic, I mean we were so much more fun and interesting and we were bringing people in and that was giving a voice to all these ideas they didn't want out there. So we've always been target number one and it's a point of pride for us. It's the. If you're not getting canceled these days, you're not. Are you even relevant now?

[Sean Kelly]

It's a badge of honor, right?

[Alex Marlow]

Yeah, always was, always.

[Sean Kelly]

But you guys were in the peak cancel culture where you know, lawfare was being used, all these types of tactics.

[Alex Marlow]

It was constant, it was nonstop. If we could outrun one tactic like they shadow ban or they would turn down the dials on social media, the stuff that we were sharing then if we got through that then they would say well let's go after the advertisers and make sure the advertising isn't, isn't coming in. But we would just get lean and mean and fight through it and incredibly accurate. That's the one thing that people act like we were fake news. The term fake news was Hillary Clinton trying to take us out. Donald Trump co opted it right away, but it started with her trying to act like our stuff wasn't true. Our stuff was completely true. You know how I know? Because they got the fact checkers, they got the censors. If I make a mistake, New York Times covers it, it would be the lead on another major left wing website. They try to make fun of us, they try to dunk on us.

[Sean Kelly]

Right.

[Alex Marlow]

So I've got to be as accurate as anyone in all of media and thus what they do or wellian they brand it fake news but it's not, it's real news.

[Sean Kelly]

Yeah. Well I owe you some thanks because you paved the way for guys like me to come up and like see everything that happened and move smart.

[Alex Marlow]

You know, that means a lot to me. I honestly think of myself as, as this self aggrandizing, I think myself as a pioneer in new media and what you guys in the digital space and the YouTube space are taking things beyond anything I could have pictured. But I really was there when you needed a filter of the establishment media to get any ideas out into the public. And we were fighting through that online with blogs. It was a. That word is. People in your audience don't even know that word. It was web log, like logging.

[Sean Kelly]

I heard of it.

[Alex Marlow]

Yeah. It just. And that's where we were. It wasn't long ago. It was. I'm in my 30s. I'm not an old guy.

[Sean Kelly]

It's the.

[Alex Marlow]

But it feels like it was another era.

[Sean Kelly]

Yeah.

[Alex Marlow]

But that's where we started, and now we're here, where we've got a much more level playing field now.

[Sean Kelly]

You got big players like Rumble really advocating for free speech. It's great to see.

[Alex Marlow]

Right. I got a podcast on Rumble. We love these very aggressive defenses of free speech. It can't just be a passive defense. We can't just say we like the idea of free speech. No. You got to go to bat for. You got to live it. And I feel like that's happening.

[Sean Kelly]

Yeah. And it's both sides, too.

[Alex Marlow]

It is both sides. It is both sides. People don't. I was talking to Charlie Kirk earlier about this. Whenever someone tells him, you can't have this idea aired at his conference, he said, well, now I'm just going to double and triple down. Like, that's the whole mindset. Don't tell me I can't have this person speak or this idea represented.

[Sean Kelly]

Yeah.

[Alex Marlow]

Because what if I don't agree with them? So it doesn't matter. I'm going to double and triple down anyway. Because don't tell me what to say.

[Sean Kelly]

Right.

[Alex Marlow]

That was what Trump was like. That's what we were like at Breitbarts, what Steve Bannon was like when he was leading Breitbart. It's the. What Andrew Breitbart was like. Of course it was. Don't tell us what to say. Let's have a.

[Sean Kelly]

All right, guys, Sean Kelly here, host of the Digital Social Hour podcast, just filmed 33amazing episodes at Student Action Summit. Shout out to Code Health, you know, sponsor these episodes. But also I took them before filming. Each day felt amazing. Just filmed 20 episodes straight, and I'm not even tired, honestly. Much like this, where it's just based off, you know, the code, the codes that are in the saline solution. Code Health has been awesome. Feel the drop and go code yourself.

[Alex Marlow]

Fair debate. And stop telling us we're racist, we're sexist, we're bigots, homophobe, xenophobe, Islamophobe. Stop it. Just take the Idea, debate it or don't, or just leave us alone. But don't tell me you can't say something.

[Sean Kelly]

And that's why I have massive respect for Charlie, because, you know, Tucker, last night he was going off on Israel. That might upset his donors, but Charlie's willing to stand his ground. He's having a debate tomorrow with Dave Smith and Josh Hammer.

[Alex Marlow]

Yeah. You know, and I don't even know where Charlie stands on it personally. I just know that he's got a lot of pro Jewish speakers, Pro Israel speakers. Yeah, I know he's got some others who are getting increasingly more skeptical, and he's not telling them what to say. That's the right. It's the only approach. There's no other way. Because you're going to get crushed no matter what. If you go left, right or center, whatever it is, there's someone who's going to tell you you're not doing it right.

[Sean Kelly]

Right.

[Alex Marlow]

So all you can do is be true to yourself, be authentic, and have free speech.

[Sean Kelly]

And you don't see that on the left.

[Alex Marlow]

You know, I find that they have more of a totalitarian streak. I've always seen this from my Berkeley days, that there was when I would do an event on campus as a conservative, and I knew I was a conservative when I was there, and I tried to cause some problems. I did. But when I would have an event, they would shout us down. They would try to get it banned. They would get security fees that were so high that maybe we couldn't have the event because you couldn't afford not the speaker, whoever, but the security that it would take to host the speaker. All that is anti free speech. And it's the. I know free speech is for the government. It's in the Constitution. But the spirit of it is on every coin you've got says the word liberty. Is that liberty that if someone throws an event and you just try to get it canceled before you even hear, people have to say, that's not liberty. And I think younger people, that resonates and that's more embodied by the right now. Which is crazy to say, but it really is.

[Sean Kelly]

I saw you wanted the pregnant man emoji removed.

[Alex Marlow]

Yes. Yeah, yeah, that was it. I said that if you're going to. But it's a troll. Like, it's the. No, it's fine. But it's the. If you're going to start trying to cancel my stuff that I'm going. Try to cancel your pregnant man emoji. No, but. No, but it's Always a. It's. I do a lot of tongue in cheek stuff because it's. I like to use their tactics, right. So they point out something they think is outrageous. So. So I'll point out something else and just say, okay, well you're doing this though, so let's cancel that then to. Let's trade.

[Sean Kelly]

Yeah. Is that something you learned from Trump?

[Alex Marlow]

He learned it from me. No, the.

I like how he does use their playbook and I think that's something that I've always come from the premise of the left knows what they're doing because they've made, I think, really bad ideas and not interesting people popular and bad ideas popular. So to me that's interesting because I think, well, how are they doing that? How is the. Do we really think that the podium for a women track event should only have been on it? That sounds like a terrible idea. But they convinced us all of that for a while, for like nine months. It was like, oh yeah, of course we want only men on the podium. It's a terrible idea. How did they do that? How did they sell us that and what tactics are they using? And I try to figure out what they are and can I use those honestly, then I will as a. I'm a journalist, but I'm also part of the conservative movement, which. That's one thing I'll tell you. You get the editor of the New York Times, they won't tell you they got a perspective, even though it is a corporatist, globalist paper. It's. But they won't tell you that. I'll tell you. Share with you exactly where I'm coming from on every issue.

[Sean Kelly]

New York Times, speaking of them, I just had a guest on last week, huge hit piece on New York Times on this lady. She told me they haven't lost a lawsuit since the 70s.

[Alex Marlow]

I'm not surprised.

[Sean Kelly]

Isn't that crazy?

[Alex Marlow]

They're so well capitalized, they've got great lawyers. It's the. And they're more careful than most. Believe it or not, they like to walk a line because they have legal vetting. That is, they can be very careful in the sense that they can walk up to a line without crossing it. Go through the Russian collusion story stories, they're all fake. There is not any truth in it. But they would caveat it the way they wrote it in such a way to keep them free from legal attacks. But even attacks on their journalism, they could on technicalities justify all the stuff they were reporting, which was contributing the conversation. A very negative way because it was dishonest. But technically they could beat you on whether or not this is really wrong or can you do this? Technically they could, I guess.

[Sean Kelly]

Yeah. That's scary, man. They haven't lost a defamation case in that long.

[Alex Marlow]

Yeah, well, we have three speeches in this country and I'm always mixed. When I see a defamation case, it's the. Because I know that the next one will be for me. But I'm up for the challenge. We have not lost one ever. And it's because I'm careful. And it's the I want my audience to know. I want you if someone sends you Breitbart story and you want to talk about your show that you don't have to go through it. Find youth Comb that, you know, oh, it's Breitbart.

[Sean Kelly]

It's good.

[Alex Marlow]

Like, so I had that approach with everything I'm doing.

[Sean Kelly]

I hope you guys are enjoying the show. Please don't forget to like and subscribe. It helps the show a lot with the algorithm. Thank you.

[Alex Marlow]

They got the same approach. So you can win that game. That's a winnable game.

[Sean Kelly]

Yeah. What do you think? The so your book comes out in three weeks, right? Breaking the law.

[Alex Marlow]

Breaking the law.

[Sean Kelly]

Do you think lawfare is still a really big threat right now?

[Alex Marlow]

It's a huge threat. So as long as the left is very well capitalized, which they are. So they've got all of these. The, the. It'll be a lot of the usual characters that we've heard about. Jordan, George Soros, Reid Hoffman, these dark money groups that funnel money from left wing billionaires into the, what I call the superstructure, which is the apparatus from the law schools all the way up to the Joe Biden White House when it was there that are. It is an oligarchic control over the left wing legal establishment. So that's still present because these people are not going to be determined because they're not going to be deterred because they lost one election.

[Sean Kelly]

Right?

[Alex Marlow]

That's number one. But number two, they have, thanks to Barack Obama and Chuck Schumer, the left has cherry picked a lot of liberal judges and they've scattered them throughout court, throughout the country and they maintain a lot of power and there's not much we can do about them other than continue to win elections and to make sure conservatives are picking the next crop of judges. So they're going to be there and they're going to be figuring out new ways to block portions of the Trump agenda. We saw that with these injunctions and These temporary restraining orders of the last six months. When I started the book, I had no idea they were going to come up with that stuff. But in retrospect, of course, they're always looking for their fighters. The left is fighters. And that's something we need to understand that we can't be fat and happy because we won last time. We needed to take as much territory as we can. We need to be as strong as we can because they're always looking for a new attack vector, and right now is Lafayette. That's their most powerful one. Their politicians aren't very good. They're not charismatic. They're not. We laugh at them. They're not convincing people. But they've got this lawfare apparatus and it can't stop Trump, but it can really slow him down.

[Sean Kelly]

It definitely did. Right. He was facing so many at once.

[Alex Marlow]

And he still is. It's easy. There's stuff in the book that's crazy and stuff like how there's. He's still got a bond up in New York. He still got a. He's got a. A gag order in one of these court cases. He's from the United States.

[Sean Kelly]

Crazy.

[Alex Marlow]

No one's aware of this stuff. These courts are. Are asserting huge levels of power over Trump, who is the president. And maybe it's on a pause now because he's currently serving as president. We don't even know because not all of it gets challenged right away. They have so many aces up their sleeve, and we need to be very diligent about it and vigilant.

[Sean Kelly]

Yeah. What do you think the fix for this is? Is there even one possible for law there?

[Alex Marlow]

Long, long answer. A couple of chapters in the book. Dedicated. But in. For a show like this, I would say my number one is nonstop energy action. Win every election. It is the. I know you speak to a wide variety of people in your audience and not just conservatives, but if you are conservative, we need to win every election. We do. Because when the left wins, they get so much done so quickly to dismantle stuff we've built.

[Sean Kelly]

Right.

[Alex Marlow]

That we need to be prepared to build as much as we can while we can, because we're not going to win every election. It's impossible. So we need to understand that we got to do as much as we can when we have power. Every single day. We cannot waste a day. And then when the next election comes around, we can't get turned off by one issue that we weren't happy about or offended because maybe only 80% of the stuff we wanted Happened. No, we got to get up and fight every day. And that is the main message, is that we cannot take anything for granted.

[Sean Kelly]

It's Sierra, man. It's something I've started to dabble in. I've got hit with two pretty big lawsuits and one of them wrecked me. So it's something I am, you know, dealing with.

[Alex Marlow]

It's a, it's a nightmare because what happens is even if you win, it's energy, it's time, it's money, stress. It's stress, it's sleep. It's all the things that get you to the next level. All that time, right. All that extra time. When I was your age, I was grinding on the computer all day just non stop. I was consuming the news like it was a video game. Like I thought I could read the whole Internet, synthesize it, curate it, write the best headlines, do the best to see assignments to my team, my newsroom. And I could do all that. Nothing was in my way. If I was dealing with lawsuits, if I was dealing with. I've got to raise money. So I got to recruit a law firm to represent me. Pro bone. I don't want any of those headaches.

[Sean Kelly]

Yeah.

[Alex Marlow]

And that's going to stop progress. So they know that that's what. And they're aware of that. And that's why they're going to sue all of us that are a voice that could potentially do damage to them.

[Sean Kelly]

And also if you don't have the money to get the best lawyers, you know, you don't have an even playing field.

[Alex Marlow]

Of course not. And they have billions. And this something Trump has been good at is he's trying to put pressure on some of these law firms that are really well funded, these white shoe law firms, they call them, to try to find common ground. And if they can't find common ground to work on things together, then they're going to lose access, they're going to lose security clearances and it's going to be much harder for them to do business. And he's cognizant of this. He's aware of this. But this is a new battlefield for us. This is a battlefield that was not there when I started in this business 15 years ago.

[Sean Kelly]

If you could arrest one person for anti Trump lawfare, who would it be out of all them?

[Alex Marlow]

It's a great question. So the. I'm not a lawyer, so I don't know who deserves the arrest per se.

[Sean Kelly]

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[Alex Marlow]

But I'll tell you one thing that I do is I trace the coordination between various branch of the government and I'll tell you one thing that is illegal is the coordination that clearly took place between Joe Biden's White House and the various courts that were suing Trump. And there were players that came from the Department of Justice and took lesser jobs in lower courts like the District Court of New York to try to pursue Trump. That's almost certainly illegal. We'll let the lawyers decide. But it's blatantly corrupt and very, very few people were aware of it. Though I will say off top of my head, I mean kiss James Conspiracy against rights against Donald Trump clearly conspiring to try to take away his rights to freedom. And that is I think beyond a shadow of a doubt. Any lawyer worth his salt could prove that.

[Sean Kelly]

Yeah, that's the one answer I hear from every lawyer I asked that question to.

[Alex Marlow]

The stuff she was doing was so over the top. I don't need to be as careful with that. It just, I don't see how the stuff she was doing was legal in any sense of the word.

[Sean Kelly]

Yeah. What are your plans after this book gets released?

[Alex Marlow]

You know, I'm podcasting So I'm on YouTube. Rumble. I just started that journey and it's, it's a, it's a good one, right? It's a fun one. But it's the, it keeps you engaged, keeps you sharp and bright. Bird.com we are one of the biggest on all of social media. We're dominant on the meta platform or top five or six on X. It's a, it is a exciting time to be in the news business and I'm really excited to see that maga, the America first values. We're making headway in almost every demographic. Latinos, younger people, black people. It's the, we're opening the minds of people who. This would have been unthinkable when I got in this business and that's exciting to me to talk to people who wouldn't have been open minded to the stuff that we were talking about for 15 years ago. They're open minded now. So I love having those conversations.

[Sean Kelly]

MAGA 2.0. Right.

[Alex Marlow]

That's what it is. And it's fun. We're hip now. It's a. We talked about the culture wars and that. What an advantage. I grew up in Hollywood.

[Sean Kelly]

Yeah.

[Alex Marlow]

The advantage the left had that everything they did was so much cooler than the stuff we were doing. We're so much cooler than them now. And that said, we got a cheat code, which is Donald Trump. He's the coolest guy in the world and he's not always going to be there. And we need to be prepared for what's next and not lose that playing field, lose that battleground that we won thus far. So. But. And we could if we mess it up. But a lot of the cool kid podcast, YouTube culture, that is the dominant social force right now and it's a dominant political force. We got to keep that culture, I think. So that's a big thing.

[Sean Kelly]

Yeah. Alex, thanks for your time and that was awesome. We'll link your upcoming book in the description.

[Alex Marlow]

Really kind of you and I appreciate all the work you're doing.

[Sean Kelly]

Yeah, check them out, guys. Check out the book. See you next time.