Digital Social Hour: Episode with Alex Monahan on Calculated Sports Betting | DSH #1437
Host: Sean Kelly
Guest: Alex Monahan, Founder of Odds Jam
Release Date: July 7, 2025
Introduction
In this insightful episode of Digital Social Hour, host Sean Kelly engages in a deep conversation with Alex Monahan, the innovative mind behind Odds Jam. Alex shares his journey from trading and poker to founding a groundbreaking sports betting data platform. The discussion delves into the intricacies of the sports betting industry, strategies for profitability, the impact of technology, and the future of gambling.
Alex Monahan’s Background and Journey into Sports Betting
Alex begins by outlining his entry into the gambling world, emphasizing his roots in trading and poker:
“I started my career in trading. I was a poker player for a bit before, like more recreational. But Odds Jam, I guess we started in April of 2021.” ([00:40])
Transitioning from traditional trading to sports betting, Alex leveraged his analytical skills to create a data-driven approach to gambling.
Introducing Odds Jam: The Bloomberg Terminal for Sports Betting
Sean asks Alex to explain what Odds Jam does, to which Alex responds:
“We’re basically like a Bloomberg terminal for sports betting.” ([01:25])
Odds Jam was conceived to fill a gap in the market for comprehensive, real-time data tailored for sports bettors. By providing a robust API and analytics tools, Odds Jam empowers users to make informed betting decisions across hundreds of sportsbooks and diverse betting markets, including player props and unconventional bets like weather predictions.
The Dynamics of Sports Betting: Rigged or Calculated?
Alex discusses the pervasive belief that major sports leagues might be rigged, offering a bettor’s perspective:
“From a better's perspective, I don't really care because if you're not in on the rigging, it's like it's 50, 50 to be for you against you.” ([00:00])
He elaborates on his extensive betting activity:
“Last year I think I placed 8,000 total bets. So, like, maybe some are rigged against me, some for me. I have some good beats.” ([00:00])
Alex emphasizes that despite potential rigging, informed bettors with the right tools can navigate the odds effectively.
Profitability in Sports Betting: Myth vs. Reality
Addressing the skepticism around profitable sports betting, Sean probes Alex’s experience with successful bettors:
“How many profitable sports bettors have you ever met in your life?”
“Honestly? A lot. Yeah.” ([03:37])
Alex counters the common perception that most bettors lose money by highlighting that sports betting, unlike many gambling forms, offers the possibility of long-term profitability through strategic betting and data analysis. He contrasts sports betting with games like roulette, where the odds are inherently unfavorable:
“Sports betting is like one of probably the only forms of gambling where you can win long term.” ([03:47])
Challenges: Betting Limits and Scalability
A significant hurdle in sports betting is the limitation imposed by sportsbooks on sharp bettors. Alex explains how unanimous success can lead to reduced betting limits:
“If they start to think you're winning better, sharp better, they cut you down.” ([08:10])
He notes that while making substantial income is possible, scalability is hindered by these restrictions, making it challenging to earn millions annually.
The Role of AI in Sports Betting
Sean inquires about the potential of Artificial Intelligence in improving sports betting strategies. Alex acknowledges AI's transformative potential but notes its current limitations:
“AI is going to transform sports betting. Probably the least interesting industry it will transform.” ([10:42])
While AI can aid in data processing and strategy development, real-time data responsiveness remains a barrier.
Notable Stories and Anecdotes from the Betting World
Alex shares compelling stories illustrating both the opportunities and pitfalls in sports betting:
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Influential Sports Bettors:
- Mention of prominent figures like Elf and Golden Tate who have leveraged Odds Jam to achieve significant success.
“They end up making a ton of money, sports betting, you know, using Odds Jam, you know, crushing it...” ([04:08])
-
High-Stakes Parlays:
- Alex recounts a remarkable parlay win involving Judge and Ohtani, netting $60,000.
“I hit for 60k last year on Judge and Ohtani.” ([44:57])
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Sportsbook Marketing Tactics:
- Critique of sportsbooks offering hefty sign-up bonuses and their impact on bettors.
“Most of them run like, pretty lucrative deposit matches...” ([54:02])
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Ethical Concerns:
- Discussion on the integrity of sportsbooks and the authenticity of “pick” sellers.
“I have a bit of a problem with... you lie.” ([50:18])
Sports Betting vs. Traditional Trading
Alex draws parallels between sports betting and financial trading, emphasizing the similarities in market dynamics and the role of data:
“Sportsbooks, you can bet on either team... it's the same thing as a trader.” ([29:06])
He explains how both fields require a deep understanding of market behavior and the importance of making data-driven decisions to maintain an edge.
Future of Sports Betting and Technology Integration
Looking ahead, Alex envisions continued growth in the sports betting industry, driven by advancements in technology and data analytics. However, he remains cautious about the current utility of AI:
“But it's not good with real time data.” ([10:46])
He anticipates that as AI evolves, its integration with platforms like Odds Jam will enhance the precision and profitability of sports betting strategies.
Conclusion: Responsible Betting and Industry Outlook
Alex underscores the importance of responsible betting, likening it to other regulated activities like alcohol consumption. He acknowledges the potential for addiction and financial loss but asserts that with the right tools and mindset, sports betting can be a viable and profitable endeavor.
“I think sports betting is... a form of entertainment. I think we all agree in Vegas, like it's a fun city to be in.” ([48:10])
He reiterates Odds Jam’s mission to provide bettors with the necessary data and insights to make informed decisions, fostering a more transparent and efficient sports betting landscape.
Key Takeaways
- Data-Driven Betting: Utilizing comprehensive data and analytics is crucial for long-term profitability in sports betting.
- Industry Challenges: Limitations imposed by sportsbooks on successful bettors can hinder scaling profits.
- Tech Integration: AI has the potential to revolutionize sports betting, though current applications are limited by real-time data needs.
- Ethical Practices: Transparency and honesty are essential in maintaining trust within the betting community.
- Responsible Gambling: Emphasizing the importance of managing risk and treating betting as a form of entertainment rather than a guaranteed income stream.
Notable Quotes
-
On Odds Jam's Purpose:
“We’re basically like a Bloomberg terminal for sports betting.” ([01:25]) -
On Profitability in Betting:
“Sports betting is like one of probably the only forms of gambling where you can win long term.” ([03:47]) -
On AI's Role:
“AI is going to transform sports betting. Probably the least interesting industry it will transform.” ([10:42]) -
On Ethical Concerns:
“I have a bit of a problem with... you lie.” ([50:18])
Connect with Alex Monahan
- Twitter: @AlexMonahan
- YouTube: Odds Jam, Alex Monahan
- Website: Odds Jam
This episode offers a comprehensive exploration of the sports betting landscape from an insider’s perspective, highlighting both the opportunities and challenges faced by bettors and entrepreneurs alike. Whether you're a seasoned bettor or new to the scene, Alex Monahan's insights provide valuable guidance on navigating the complex world of sports gambling.