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Backstage with Trump: Diet Coke, Snickers & No Water | Lauren Toncich DSH #1063
00:17:48
Go backstage with Trump and discover his Diet Coke & Snickers obsession! 🍫🥤 Lauren from Turning Point USA spills the tea on organizing massive conservative events and Trump's unstoppable energy. 🇺🇸 Get an insider's look at: •...
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- [00:00]
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- [01:13]
Unknown Interviewer
That clip of Charlie crying those tears, it got like what, 100 million views? It was iconic.
- [01:17]
Lauren
I was watching it from home that night. They said we, we like won Pennsylvania. Didn't really click in my head that that basically meant that we won everything. And then I see Charlie start crying. I started crying.
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Unknown Interviewer
I mean, you guys are probably working day and night like for a year straight.
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Lauren
Oh yeah.
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Unknown Interviewer
All right guys, we got Lauren from Turning Point here. First ever podcast. Thanks for choosing me to come on.
- [01:39]
Lauren
Thanks for having me. I'm excited.
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Unknown Interviewer
Absolutely. It's going to be fun to dive into the behind the scenes world of conferences and events. That's what you do, right?
- [01:46]
Lauren
Yes, I am. I'm like, I'm like the vice president of events here at Turning Point USA and Turning Point Action. I'm doing it for about seven years now, actually attended my first. I got into this whole world by attending SAS 2017 as a student December. So almost seven years ago to the day and my final interview there a few days later, they're like, hey, I want to move out to Phoenix. Never really hit a turning point. Ever heard Charlie. But I was a Conservative and, like, you know what, this sounds like a good opportunity. And I was blessed to come in at a great time when Turning Point was growing and now kind of be a small part of the machine that Charlie's built.
- [02:15]
Unknown Interviewer
Phenomenal. What was he like back then as a leader?
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Lauren
He's always been such a strong leader. It's wild because, you know, I'm 29, Charlie's 31. Our entire staff is, like in their 20s, for the most part, super young and. But Charlie, I really, truly believe is once in like a. Once in like a lifetime, like, you know, leader. He really looks out for his people, but he also expects a lot out of us. We, you know, like, never settle for mediocre. It's always greatness. And he really pushes the bar. But I think that's why we've been so successful as a company, these events. And I'm very blessed to work for him. I don't, you know, if he wasn't that strong of lead, I don't know if I'd still be here. But I'm really, really fortunate to kind of play a little small part in his little.
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Unknown Interviewer
Yeah, I keep. I keep hearing these stories of him, of people meeting him when he's like 18, 21, 24, and they're saying there's something special about him.
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Lauren
It really is. And, you know, I fortunate enough to, like, kind of consider him a friend now. And his wife, Erica, who's actually absolutely amazing, but he's firm. But he also, you know, really believes in just doing the best you can do and kind of expecting a lot, but also like, recognizing and, you know, taking care of the people that.
- [03:19]
Unknown Interviewer
Yeah.
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Lauren
Put all the work.
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Unknown Interviewer
Yeah. I want to dive into Amfest since we're here. Over 20,000 people.
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Lauren
20,000 people.
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Unknown Interviewer
The speaking lineup is probably the best I've ever seen.
- [03:27]
Lauren
Thank you.
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Unknown Interviewer
In the political space.
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Lauren
Yeah.
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Unknown Interviewer
What was the mission when Amfest was starting up?
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Lauren
When it first was started, like I mentioned, when I was a student, I was SAS 2017, and that was our kind of winter event. And then we just realized a turning point. While we're. Yes, a student movement, that's always our focus. That the movement was growing much bigger and there was a really strong earning for the adult and the young adults to kind of come in and also have something that they can be a part of. And so we moved our Student Action Summit to the summer and then made Amfest here in Phoenix, which is where we're actually based out of, as the all encompassing, all ages event was still obviously a like, Student focus, but to really just be the largest gathering of conservatives, to provide an opportunity for me, outlets like, such as yourself, to, like, come and be around passionate patriots, to have sponsored organizations, amazing speakers, all of our students, and really cultivate a, you know, like, much larger movement than we already have.
- [04:21]
Unknown Interviewer
Yeah, because prior to amfest, it was just rnc, right? There was no other big RNC and.
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Lauren
Their cpac, which is, you know, they're all amazing organizations. We all work together, we all support each other, but, you know, we were kind of known for our flashiness, how exciting it was, and the Student Action Summit name. People always were like, well, I'm not a student. Like, when we did have adult tickets, we did. We wanted to keep that very student focus. So we're like, well, why don't we make something that, you know, is for everybody, not just that student base. And now with, like, Turning Point Action as well, which is more of the young adult, adult crowd, it really just merges the two organizations together very well.
- [04:54]
Unknown Interviewer
Absolutely. You think Trump's going to make everyone do a Trump dance tomorrow during his speech?
- [04:58]
Lauren
I think he should be. Did that yesterday and he was telling me about it backstage. And Benny is a great friend, has been for, like, years. He was telling me yesterday. I was like, that's actually really cool. And so they got like, all the cameras, wide shot. You saw everyone doing the old dance. I was like, I love it. So I think Trump should. I'll tell his team.
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Unknown Interviewer
That's awesome. Have you done the dance yet yourself?
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Lauren
Oh, of course I have.
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Unknown Interviewer
I haven't done it yet.
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Lauren
You haven't?
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Unknown Interviewer
No.
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Lauren
Such a go.
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Unknown Interviewer
Like, okay, I might have to break it out tomorrow.
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Lauren
And then the little golf swing that he's been, you know, throwing in lately.
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Unknown Interviewer
Yeah, yeah, he, like, he's got moves. He's been doing that dance for a while.
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Lauren
It's his, like, signature iconic thing is great. Yeah, I love it.
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Unknown Interviewer
When did you first get into politics, really?
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Lauren
When I started working here. My family grew up in communism and so first generation American from Croatia, and my parents is always super conservative. Growing up, I was like, okay, dad, stop talking. Stop talking. And then when I was in high school learning about politics, I was like, okay, one side kind of makes more sense. And then when Trump ran in 2016, I think that was a pivotal moment for a lot of people, especially, like, our generation, when it was like there was something that clicked or something exciting. And that's when I kind of got more interested in it. And my dad and I went to Trump rally in San Diego, which is where I'm from. And we got there two hours early, and we're like, okay, we are going to, you know, make sure that we get a good spot. And we got there and we were in the back of the room and we were actually, like, so excited because we're like, if he's pulling these crowds in San Diego, like, we have a shot here. And I'm actually excited because Dad's here and we haven't been to a Trump event since then, and tables have turned a lot. So it was exciting. But that's kind of what kind of sparked my interest in the movement. And I went to SAS and kind of fell in love. And now I never thought you could work in politics without, like, running for office, but I was very, very wrong in that there's so much you can do within politics that isn't, you know, being an elected official. And it's been a blast.
- [06:43]
Unknown Interviewer
That's beautiful. I've seen my mother's journey, too. She grew up in China, so Communist. And we grew up. Then she moved and I was raised in New J. So super liberal state, so we grew up Democrat. But now she's. I think she voted for Trump.
- [06:55]
Lauren
So amazing.
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Unknown Interviewer
Yeah.
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Lauren
Even my mom, like, she was born in. In, like, Croatia and then moved here when. When she was 12. And she's always been, you know, conservative. My dad's very conservative. But over the last, you know, six years, I watch her turn from a, yeah, I'm voting red to a, I love Trump. He has to win. And it's so fun because she's like, where's her MAGA hat? She ran into Charlie not too long ago. I wasn't even there.
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Unknown Interviewer
Yeah.
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Lauren
And she asked her for a picture and it's just so funny to see how much, you know, how invested she is now and just kind of what Trump's done for the movement, done for our country, it's absolutely.
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Unknown Interviewer
Yeah. This election was probably the biggest shift I've ever seen.
- [07:30]
Lauren
Oh. And seeing it, you know, especially firsthand, like, you know, again, like, Turning Point's done so much on the event side alone. We did. This will be our seventh rally with President Trump. So we've done a lot with him, a lot of big events. But that's just one small part of what Trinity Warren has done. We have our campus tours, which did, like, 24 stops, pulling thousands of students on every campus, and seeing those videos of these college students on these liberal campuses, swarming Ming Charlie wanting the MAGA hats, and, like, some of my favorite clips post election were the ones from, like, NBC and CNN that were like, you know, they're not thrilled about it, but they're standing there and they're like, well, you know, actually, Charlie Kirk changed a lot of these minds. And to be a part of that and just see that cultural shift was absolutely amazing.
- [08:09]
Unknown Interviewer
That was such a brilliant strategy because these campuses have pretty much been indoctrinated, right. To think liberally. I went to Rutgers, and it was. I don't remember one single conservative on campus.
- [08:18]
Lauren
No, I went to Boulder, which is, you know, known for being, like, super liberal. I will say I was only there for a year and a half. The classes I had, the teachers were actually, like, pretty neutral. It wasn't that bad. But I remember walking around campus and just, like, some bizarre people and, like, the socialist booths and stuff. But back then, when I was in school, Turning Point was just getting started, and they hadn't made their way onto Boulder's campus yet. So I didn't even know what Turning Point was. But they just had, like, a small. A few smaller other organizations. But, like, the meetings were, like, three, four people. They didn't really do much. And then Turning Point, like, just blew up on campus. Making it cool, making it fun. That's why we do these events so crazy. And, like, yeah, it's over the top. I'm very aware that that is insane. But we do that because we want to make it exciting and fun and engaging so that especially young people are like, wow, you know, it's actually. It's cool to be a conservative. Like, it's not just some boring, stuffy old person. Like, it's cool to be a part of a movement bigger than yourself.
- [09:07]
Unknown Interviewer
Yeah, I feel like there was a lot of shame, too, a few years ago of labeling yourself. Thought, yeah, and now it's more accepted.
- [09:12]
Lauren
That's one of my favorite parts, too, especially about this event. But all of ours is, you know, the notes and the letters and the texts and the messages that I get after from students that are like, hey, like, I thought that I was alone on my campus when I came, and there's thousands of people that think similarly to me. Or, like, I came by myself and I met some best friends. Like, I had a girl intern for me not too long ago who came to Young Women's Leadership Summit by herself, knew not a single person. Met some best friends, and they were in high school, and for their birthdays, they would fly across the country to go hang out with each other and see each other. They still stay in touch. And, like, you form those relationships. And that all started just from one event. And now they're a chapter president, one's running for, like city council. Like, it's just crazy to see where these people go.
- [09:57]
Unknown Interviewer
That's the power of events. You make lifelong connections.
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Lauren
Absolutely.
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Unknown Interviewer
That's why I love in person events. And during the pandemic, everyone was going crazy because they couldn't see anyone, so. Oh, you still did them.
- [10:06]
Lauren
Well, we had to cancel everything, which that, that year was wild. That was supposed to be our biggest year today. And then we had like 18 contracts all signed. Had to cancel all of them. But then we actually Turning Point Action did President Trump's second event back post Covid. I don't know if you remember, the first one was Tulsa, Oklahoma, when I think, like, I think it was Soros or someone flooded or had his little bots flooded with like fake registration. So I saw that it wasn't very well attended. So there was so much pressure on us to make sure that that next one was like packed. And it was, thankfully. And then we ended the year with a student action summit that year still in West Palm beach, still a lot of COVID restrictions. But the demand was insane. People, like, people knew what the risk was. It's like, hey, if you're going to go spend Christmas with some elderly grandparents, maybe this is not the best meant for you to, to come to, like, you know what, like, you know. But the demand was absolutely insane and we had so many people there just ready to be back in person, back to normal.
- [11:00]
Unknown Interviewer
Yeah.
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Lauren
And we are, you know, among the first to really do that.
- [11:03]
Unknown Interviewer
Yeah. That's awesome. It's cool to see you guys pivoted because a lot of events companies got wrecked during the pandemic. Come back.
- [11:08]
Lauren
I honestly, I remember telling Charlie, I was like, if I have to get furloughed or let go for a bit, like, not gonna be happy about it, but I understand. But thankfully, you know, like I said, Charlie's is amazing.
- [11:17]
Unknown Interviewer
Wow. He kept you the whole time.
- [11:18]
Lauren
Kept us the whole time. I remember we were working from home, but I was the director, so I had an office so we could still come in if we wanted to. And I, I was coming in because I was like, I'm gonna go crazy if I stay at home for like months. And so I came in and there wasn't much for me to do, honestly, because we had no events. So Charlie was signed. You know, Charlie got, got like, creative, like he was going from all these campus stops to nothing. And so Charlie would be just Signing books, sending him to donors, doing media hits and whatever. I was, like, getting coffee for him, helping him sign books, just, like, doing whatever I could to stay busy.
- [11:49]
Unknown Interviewer
Wow.
- [11:49]
Lauren
And I was like, you know, I'm blessed to still have a job. I want to be a part of this. And we all got through it.
- [11:54]
Unknown Interviewer
Shout out to you for having that mindset, though, because a lot of people would have just given up, you know.
- [11:58]
Lauren
Yeah.
- [11:59]
Unknown Interviewer
And they wouldn't want to lower their bar.
- [12:01]
Lauren
Yeah, I know the work ethic is real, you know, definitely have to have that to work at Turning Point and to do events in the first place. But we have an amazing team that's. They deserve all the credit. It's really not me. I'm just here.
- [12:11]
Unknown Interviewer
You mentioned Soros earlier. So he's trying to get an alternative media podcast space now. He just acquired a show last week called Hot Ones. Have you seen that show where they eat spicy chicken wings? It's like, oh, I've heard of.
- [12:22]
Lauren
I haven't seen it, but I've read that.
- [12:24]
Unknown Interviewer
So Source just bought that show for 82 million.
- [12:27]
Lauren
That's wild.
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Unknown Interviewer
Yeah. So he's trying to get in the alternative media space because he knows that's where the intention.
- [12:32]
Lauren
Getting an alternative. I mean, I know obviously it's been a big topic lately where that's a big reason why Trump won. And a lot of credit is to, you know, Baron, his son, but also Bo Loud. And I'm not sure if you're familiar with him, but.
- [12:43]
Unknown Interviewer
Oh, yeah, he's here.
- [12:44]
Unknown Host
Yeah.
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Lauren
I love Beau. Bo is, you know, knows a lot of these people. And, you know, Trump did something that no other President Trump has ever done is he embraced the podcast space, the alternative media space. And, you know, I think that's kind of. I think that's part of the reason why he won the election, especially the Rogan thing. Like, I like. I love Rogan too. So that was awesome just to see him go on there. And then J.D. vance killed it, too.
- [13:04]
Unknown Interviewer
Vance crushed it.
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Lauren
Vance was so good. Vance is such an awesome gu. Like, one of Charlie's favorite stories in mine, too, is Vance wasn't supposed to come to our People's Con Convention, and in July, he couldn't make his, like. Like. Like, it was like. Like a Senate vote thing.
- [13:19]
Unknown Interviewer
Yeah.
- [13:20]
Lauren
But Charlie, you know, this was like, about a month before the announce vp and everyone knew that. That JD Was in this, like, on, like, short list. And, you know, Charlie and, like, JD have been friends for a while, and Charlie was like, hey, man, like, I think it's really important that you come. So J.D. vance flew in from D.C. on like late Saturday night, drove himself from Ohio to Michigan Sunday morning on Father's Day by himself. No posse, no staff. Just drove in. Super nice, super gracious, spoke, drove home, still made it home.
- [13:51]
Unknown Interviewer
Wow.
- [13:51]
Lauren
And just one of the nicest, most humble people. And it's really been awesome to see his journey. And you know, Charlie in Turning Point was a big reason why he got elected into the Senate in the first place. And I see how far that.
- [13:59]
Unknown Interviewer
Yeah, you guys. Some guy, you guys campaigned for him early on.
- [14:02]
Lauren
Yeah, we actually did an event with him, I remember, with Governor DeSantis and him and gosh, some small part of Ohio back in 2022. And that was like one of his final events before the election.
- [14:12]
Unknown Interviewer
Wow.
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Lauren
So we've been a supporter of Vance since day one. That's crazy.
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Unknown Interviewer
Cause I know he was a heavy underdog, right?
- [14:17]
Lauren
Yeah, he was.
- [14:18]
Unknown Interviewer
Before he got home, he was a.
- [14:18]
Lauren
Heavy underdog and then won the primary. And then even then it was, you know, Ohio, like thankfully. I think it's like, I think the Senate races are typically super close, but you know, the president, I think Trump won by a few points, but it was a tight one for him. But stand by his back for a while.
- [14:34]
Unknown Interviewer
Can't wait for the inauguration.
- [14:35]
Lauren
I'm so excited.
- [14:36]
Unknown Interviewer
Are you guys having an event for that too?
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Lauren
We're currently planning a ball. I'm not supposed to. I'm supposed to say that, but this after actually, so doesn't matter. But we're going to announce that soon. We're doing a ball on the 19th and I think that's it.
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Unknown Interviewer
I've never been to one.
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Lauren
I haven't either.
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Unknown Interviewer
I'm pretty bombed.
- [14:51]
Lauren
Yeah. I remember in 2016, my dad and I talked about going as like, you know, just getting like we're super fans, like had no political connections. What? Like it was like it's be fun to go. And we end up not going because we're like D.C. in January, especially if you don't have any sort of like tickets or connections. Like, it's really cold. It could be absolutely miserable. And you know, being from California, we don't really do cold weather. So we ended up not going. And I think it was really cold that day. I'm excited to experience and see it.
- [15:15]
Unknown Interviewer
Like, I've been looking at hotel prices. It's a little depressing.
- [15:18]
Lauren
Yeah, it's bad.
- [15:19]
Unknown Interviewer
It's a thousand bucks for like a three star hotel.
- [15:21]
Lauren
Oh yeah. No, it's. It's insane. And I mean, I actually bought a ticket to the inaugural a flight to the inauguration before.
- [15:27]
Unknown Interviewer
Oh, smart.
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Lauren
Before.
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Unknown Interviewer
Oh, before he was announced to win. Wow. So you were crazy.
- [15:31]
Lauren
And that was before I have a new turning point would do anything. I think if he did win. We were just so focused. I was like, you know what? Screw it. I'm just gonna buy it at least. I was like, if he doesn't win, I can a flight credit for it. But he won, and now we're doing something.
- [15:43]
Unknown Interviewer
I love it. That clip of Charlie crying those tears, it got like, what, 100 million views? It was iconic.
- [15:48]
Lauren
I was watching it from home that night, and I had Charlie on my main screen, Fox on his side one. We had, like, a different TV pull up with, like, CNN just watching all of it. And when they said we, we, like, won Pennsylvania didn't really click in my head that that basically meant that we won everything. And then I see Charlie start crying, and I started crying. I was like, holy crap. Especially all the hard work that tried, all the sacrifice that he and his family made. And a landslide victory, too.
- [16:14]
Unknown Interviewer
I mean, you guys are probably working day and night, like, oh, for a year straight.
- [16:18]
Lauren
Oh, yeah. And it was always like, more, more, more, more and more. It was to the point where we would look at these schedules sometimes and be like, we don't even know if it's possible to get everywhere. Like, there was one time, like, oh, God. Everything was like, two weeks before the election, we had a rally in Duluth, Georgia planned. We called it the mother of all Trump rallies. It was stacked. It was like Jason Aldean Tucker, like, all these people. So that. That was planned. It was an arena. And then a week before, Charlie calls me and he's like, hey, we're doing Trump again in Vegas. I was like, awesome. He goes the day after Georgia. And I was like, what do you mean, the day after Georgia? He was like, yes, we have Georgia on the 22nd, Vegas on the 23rd. And I was like, how in the world. But somehow we all made it happen. We took a 5am flight out that next day and landed in Vegas and then did it again.
- [17:05]
Unknown Interviewer
And then you guys hit UNLV that trip too, I think.
- [17:07]
Lauren
Yeah. And then on top of that, yes, Charlie did University of Georgia. The day before, we had Trump in Georgia. The morning that we had Trump in Georgia, Turning Point USA Faith had a pastor summit.
- [17:18]
Unknown Interviewer
Yeah.
- [17:18]
Lauren
And then we had Trump that evening. And then the next day, Charlie went on campus at unlv.
- [17:23]
Unknown Interviewer
Crazy.
- [17:24]
Lauren
And then we did Trump that night.
- [17:25]
Unknown Interviewer
Yeah, I remember.
- [17:26]
Lauren
And I'm pretty sure the. The day after, Charlie had a different campus job to, like, the man is a machine.
- [17:30]
Unknown Interviewer
I remember that trip because I was in Vegas and he was supposed to come on the pod and they had a camp. So I'm like, dude, I totally get, like, you're probably all over. And even Trump was doing like, three rallies a day that week.
- [17:40]
Lauren
Yeah, no, the same that that that man has to. And just his McDonald's and his age. I'm like, props. Joe Biden can even form a sentence. To speak more than once a year is wild.
- [17:49]
Unknown Interviewer
There's a meme right now that no one's ever seen Trump with a water bottle.
- [17:53]
Lauren
I never have.
- [17:54]
Unknown Interviewer
Like, he doesn't drink water.
- [17:55]
Lauren
No, it's like. And it's like snacks and stuff backstage. It's like sodas, banta, Diet Coke, stickers, lays. And he's absolute machines.
- [18:03]
Unknown Interviewer
It makes you wonder if he ate healthy, like, would he be even better than he is?
- [18:06]
Lauren
Right. But he's like, well, it's consistent. I know what I'm getting. I'm like, it's fair. Like, I like McDonald's, too, but, like.
- [18:12]
Unknown Interviewer
I feel like crap after, though. Yeah. Like, I could not eat McDonald's if I had McDonald's before podcasting. It'd be a terrible episode.
- [18:19]
Lauren
Yeah, I would just feel caffeine. That's all you need.
- [18:22]
Unknown Interviewer
Well, Lauren, it's been awesome. Can't wait to finish off amfest. What else you got planned?
- [18:27]
Lauren
We have a busy day today. I don't know what this is. Today, Saturday. There's some breakouts today. Main stage. We have our faith night tonight, which is supposed to be tomorrow, but when the President says he can only come on Sunday and we rearrange everything for him. And so it's going to be a long night. Sweet. To start, I think at 2am Doors are going to open at 6. And we're excited to welcome the 47th president back to State 48.
- [18:49]
Unknown Interviewer
I love it. Well, stay tuned, guys. Thanks for coming on and we'll link your socials below.
- [18:52]
Lauren
Thank you. I appreciate it.
- [18:53]
Unknown Interviewer
See you guys.
- [18:59]
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