
Discover game-changing branding secrets that will 10X your business impact in this eye-opening conversation with Jay Monopoly 🚀 Learn why branding is more powerful than marketing and how it can transform your business success.
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Want to shop Walmart Black Friday deals first. Walmart plus members get early access to our hottest deals. Join now and get 50% off a one year annual membership. Shop Black Friday deals first with Walmart plus see terms@walmartplus.com Ryan Reynolds here for.
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I guess my hundredth Mint commercial.
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No, no, no, no, no, no, no, no, no. I mean, honestly, when I started this, I thought I'd only have to do.
B
Like four of these.
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I mean, it's unlimited to Premium Wireless for $15 a month. How are there still people? I'm sorry, I shouldn't be victim blaming. Here, give it a try@mintmobile.com save whenever you're ready.
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$45 upfront payment equivalent to $15 per month. New customers on first three month plan only. Taxes and fees, extra Speed slower above 40 gigabytes. CD tails.
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Branding's the most important part, man.
B
You need it because people rip the clips and then if you don't have any branding, no one knows it's your show.
A
It's crazy because I'm always talking about branding and the power of branding. If you have great marketing, let's see, you had great marketing, you don't need a great sales guy because the marketing takes care of a lot of it. But if you have great branding, you don't even need great marketing. Right? Branding is everything, man.
B
All right, guys, out here in Miami with Jay Monopoly. Thanks for coming on, man.
A
Appreciate you, my brother. Long time coming.
B
Absolutely. You look like Miami with your fit.
A
Yeah, that's what I was going for, bro. That's what I was going for.
B
But you're from New York.
A
Originally from New York. Been out in Miami for the last four years, bro. But it's hard to leave Miami, man. Everything's over here, bro. I love it over here.
B
Love it. So New York or Miami?
A
I pick Miami all day.
B
Wow.
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Miami all day, no question.
B
Over New York City.
A
Over New York City.
B
Damn.
A
No question. Because the weather, the weather, the women, you name it.
B
Yeah, I did hear the woman. Yeah. If you like Latinas, out here is the spot to be.
A
Yeah. Yeah. What do you like?
B
I. I'm with a Latina, so perfect.
A
Oh, he's cuffed up. I can't ask him those questions.
B
Yeah. Seven years in, man.
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I love it. I love.
B
What about you? You single out here?
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It's complicated.
B
That's what I hear every time I talk to a guy in Miami. Yeah, it's complicated, man. When you moved here though, you started doing much better in business wise.
A
Yeah, man, I was already. I'VE lived everywhere, man. So I lived in LA before. I've lived in la. I've lived in Houston, San Diego, New York.
B
Damn.
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Tampa, Orlando.
B
You're young for all these cities.
A
I was in the military for a little bit, so I moved around a lot, but I can't. I moved here straight from Tampa. I think I lived in Tampa before I moved to Miami. And the minute I got to Miami, man, it's crazy. It felt like my business just took off.
B
Wow.
A
And it wasn't because I was doing anything different. It was because everyone that I needed was here. Like, there was somebody who I needed for whatever. Whatever business I was doing, I need it. And I met him here. It was. It was crazy.
B
I feel that. And you're in crypto, like, so am I. And a lot of crypto people out here.
A
Yeah. And I moved here 2020, so you already know that was when like, everything was really started to boom. Crypto. So made a. I made a ton of money living here, bro.
B
Miami was like the capital of the world in crypto at that year.
A
Yeah, that year. A lot of people don't remember this, but if you had money that year. Yeah, I remember this. Yeah. I was making crypto money this year. You used to be able to go to the club and pay in crypto.
B
Yeah.
A
And all the yachts used to be able to pay in crypto and stuff like that. It was.
B
People were buying watches and crypto houses in crypto that.
A
What a time to be alive.
B
It's coming back. I think another bull run is due soon.
A
That's what everybody keeps saying, man. I'm. I'm sitting tight, waiting for it.
B
This week's been rough. I wouldn't look at your portfolio right now. I'm waiting for it down like 20 this week. But what else do you do? I know you got some real estate too, right, Man.
A
So I really started off with real estate. I started off wholesaling properties. You know, wholesaler.
B
Yes. You basically flip it.
A
Yeah. So flipping paper. I started off wholesaling, man. I made my first seven figures wholesale and properties. And then in 2020, everything went to. Everything went to complete because I had to closed out my office. I had 15 employees in office. They forced me to close it down.
B
Damn.
A
And I started to learn how to make money online from there. Right. So I dropped a wholesaling course at that time, and I think I made a little over. A little over 900, 000 with that course.
B
Wow.
A
But I did that in nine months, right. When no employees, no Overhead? No, nothing.
B
Yeah.
A
When the most I ever made wholesaling was 1.1 million and I had employees, overhead, all of that. So I kind of learned the power of making money online and building a strong brand for yourself. So my philosophy nowadays is, you know, make this online money. Right. Because we make a bunch of online money, digital assets. Right. But I use all that online money to buy real life stuff. Right. I make online money to buy real life stuff. Like, you know, Section 8 properties, invest into different businesses. So that's kind of my philosophy right now.
B
I feel that section eight's hot right now.
A
Yeah, yeah. Section I'm in. I'm in Cleveland, Ohio with section eight properties. And it's not sexy money because. How old are you?
B
27.
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27. I was 28, bro. So we're young.
B
Yeah.
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So knowing that I'm gonna put 15,000 into a property and I'm only making a thousand a month doesn't really sound sexy. You know, it doesn't get me excited because we know how to make a thousand dollars a month a million other ways, but I know that in as I keep doing it, it's gonna be good for me.
B
Yeah. By the time you're 40, 50. Yeah.
A
I'll have like be making 100 grand a month.
B
Yeah. Because if you get a hundred houses out of a thousand a month, I mean that's 100k a month.
A
Yeah. My partner, the one I work with, he's the one that put me on to the section eight properties. He has over 200 doors.
B
Damn.
A
So he makes 180 grand a month.
B
That's fire forever, bro. And it's passive.
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Passive.
B
Somewhat passive. Not fully.
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He's 29. He's 29, bro.
B
That's amazing. You had to have that cash flow at that age.
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So that's, that's the goal for me right now. I have six doors right now.
B
Nice. So you have to put down 15K. Is that 20% of the house?
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Well, you have to put up. I do. Dcr, DSCR loan. So debt service coverage ratio. So that means that as long as the. You can get the most important meal of the day, any time of day. I'm talking about the five dollar big deal breakfast meal from Jack in the Box, available all day and all night. A breakfast Jack with a freshly cracked egg, a hash brown and French toast.
B
Sticks for five bucks. Sounds good.
A
For breakfast, lunch and dinner at Jack. Every bite's a big deal. Order Jack's $5 big deal breakfast meal. Now.
B
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A
Rent can cover the mortgage. You could use it as many times as you want.
B
Wow.
A
So typically, you have to put 20% down. Now, the houses that I'm buying are anywhere from like 55,000 to 90,000, so it's pretty cheap. The most I'm ever coming out of pocket is about 25 grand.
B
Damn. For a house? That's insane. Yeah, it's like my monthly payment right now. Holy crap.
A
It's crazy because my mortgage. I had to pay my mortgage two days ago, and my mortgage was 400 bucks, bro. Wow. I was like, that's not a mortgage. It's a bar tab.
B
That's a night out. Holy crap. Yeah, but that's a good mindset to have because it's not, like, sexy money, but it's. It's kind of safe.
A
Yeah. It's not the big check. And it. But. But it's the forever check. That's what I tell people to think about it as. Right. There's the big check and there's the forever check. And sometimes when we're still young, we get caught up into the big check, bro.
B
It's easy to compare yourself.
A
Yeah.
B
You want to chase that big bag.
A
I'm always trying to chase the big check, bro. That I had to take a step back and realize I. While I'm chasing the big check, I gotta put my money towards the forever check, you know?
B
Absolutely. How do you network out here? I know you host events.
A
I love doing events, bro. The networking, I think is. And I'm sure you agree, bro, you never know who you're gonna meet. Yeah, right. Like, I met Christiana, her through networking with my boy Orlando. And through the. Through her, I ended up doing, you know, doing business with you a few years ago. And now we're here, you know what I'm saying? So it's like one conversation could really take you to the next level. So I personally network by hosting events. I love curating an environment where there's winners around. You know what I'm saying? Where people are talking about money because a lot of people can't get that. Where they're at People fly in for that, what I'm saying.
B
Yeah.
A
But my biggest thing when it comes to networking, and I'm sure you probably would agree with me on it, is I never try to talk about myself. I kind of more so want to know what the other person has going on.
B
Yeah.
A
Right. Because the more I know what you have going on and what this person has going on, the more I could connect pieces. You know what I'm saying? And that's how I've always made my money. I consider myself like a professional peace connector. Dot connector.
B
No, that's how I make my money. Dan Flashman, too. I learned that from him.
A
And you wouldn't know how to connect. You wouldn't know what that's to connect. Unless you're asking people what they got going on, what their problems are.
B
Yeah.
A
Because you're like, okay, cool. This person has this problem. I know this guy who had the solution because I asked.
B
Mm.
A
Not because they just stood there talking to me and listening to me the whole time. Because I was listening to them the whole time. So now I know what to do.
B
No. Reminds me of this guest I had on yesterday. Do you know George stewartsev?
A
Yeah, yeah, yeah.
B
So he's come on. And that's what he's doing. So he's had a thousand, thousand consultation calls with people doing 25k a month plus. So his network, after 4 years of doing. That's just insane.
A
Wow.
B
So he could piece anything you want.
A
That's amazing. That's. That's smart.
B
But. No, it's smart as. But think about that in 5, 10 years, because those kids will all be doing 100k a month. A lot. A lot of them by then.
A
100. And it's crazy you say that, because I started doing events in 2018, and at this point, I didn't really have a big brand. Like, my business was going good, but my brand wasn't really there. So I would only get like 25 people, 30 people to show up. You know, fast forward to 2021. I've had events with 800 people show up. Yeah. But it's crazy. A lot of the people that I did business with in 2018, they were basically kids at the time. Like 21, 20 years old. Are all rich as now, bro.
B
No, for real.
A
And like, so you're right. Looking at it, like, long term, five years from now, these are all guys. Some of them make way more money than I do.
B
Yeah.
A
But they remember me as a person who, like, told them in the beginning and all that. So it's.
B
People won't forget that for them. They'll always remember.
A
Yeah, so it's dope that you say that, because sometimes we think about now and the effect that we're having on people now. But if you think five years from now, bro, imagine all the people that you had conversations with behind these cameras where they're going to be at.
B
You have to, man. And I get a lot of heat because I lose money on my events. Actually, I host events, and people are like, why are you doing that? Like, I get the venue. I don't charge for tickets. But, dude, I'm playing long game.
A
I just did a free event here about a month ago. Same thing. I didn't charge anything. And everybody at the event was like, oh, this is a dope event, bro. Amazing venue. Why didn't you charge for this? What they don't realize is that my ROI is going to come. Not now, but my ROI does come. Relationships have the best investment.
B
Oh, for sure. I invest so much money in relationships when I'm flying, like, wherever I'm going, I'm texting people the whole flight.
A
Amazing, bro.
B
I'm rekindling relationships. A lot of people never follow up on, like, contacts. They get facts, you know, that's smart.
A
That's smart. And that's why you're in the position you're at, bro.
B
That's why I was able to film 850 episodes without paying a single guest.
A
Wow.
B
A lot of shows. Yeah, a lot of shows pay their big guests to come on, but since I've built relationships, I don't need to ever do that.
A
That's amazing, bro. Yeah, I got a. I had a Show back in 2020. It was a better way with Jay Monopoly. We ended up being top, like, 20 podcasts. Then I kind of let it go. Like, kind of.
B
You got to bring it back, baby.
A
Yeah. So I've been. I've been shooting a bunch of episodes right now. Same thing. I got a bunch of pretty big guests on. I've never paid for any of them. And it goes back to the whole relationship thing, you know?
B
Exactly. Same with. Same thing with events. Like, if you want speakers, most with Uber reserve.
A
Good things come to those who plan ahead. Family vacay. Reserve your ride as soon as you.
B
Book your flights to all the planners.
A
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B
People pay, but you. You probably don't pay your speakers, right?
A
I paid one speaker. I paid one speaker one time, and it was because it was. Because he already had another event booked. Oh, nah, bro. Come to mind. Yeah.
B
But in general, they're your friends or connections. You.
A
Yeah. 100, bro.
B
100 saves you a ton of money. Because speakers charge a lot, dude.
A
Yeah, bro.
B
I know speakers that just do it for a living. They're making, like, five mil a year.
A
When's your next event?
B
It's in. So there's a UFC at the Sphere in September. I'm doing it the day before that because I know a lot of people are flying into town. So I always host my events during or before. Right. Before or after a big event.
A
That makes sense.
B
So I could get 300 people in any city. Any major city.
A
You should stay in. You should. You should do an event in Miami, bro.
B
I've done two.
A
There's always. There's always a big event going on over here.
B
I've done one in Miami.
A
How was that?
B
Good. Yeah. 300 people.
A
Amazing.
B
Yeah. It was during Miami Bitcoin Week, I think.
A
Oh. Yeah.
B
There's a lot of crypto nerds, and there's so many.
A
There's so many events in Miami that it's hard to plan around.
B
I know.
A
Sometimes it's tough.
B
We should do one together.
A
I'm down, bro.
B
Next time I'm here, we'll plan one out.
A
No, 100 down. I. I never get less than 300 people in a room as well. We'll probably get, like, 600, 700 people.
B
Yeah. At least 500, probably with our networks.
A
And I got the. I got the plug for the venues now.
B
Oh, yeah. Oh, let's run it down.
A
I figured. I figured it out. Where do you do your venues at?
B
So I. I do what Fleishman does. He taught me this. So I don't pay for venues. I get them on an off night.
A
What do you usually do?
B
Like, Thursday nights.
A
Nice.
B
Yeah.
A
And usually do a. Like.
B
Like a bar or bar.
A
Stuff like that.
B
Or like, somewhere. A lounge.
A
So I got these. I basically do the kind of the same thing, but there's a lot of clubs out here in Miami that don't open until midnight. Like, they open at midnight. So I did my event on Saturday. It's, like, still a hot day.
B
Yeah.
A
But the club doesn't open till midnight, so I had it from 2 to 8.
B
Wow, that's smart.
A
Yeah.
B
And you just did, like, a cash bar.
A
Cash bar, yeah.
B
That's what I do. They have to spend, like, 3 to 5k, which we clear every time.
A
Yeah. So it was. And it was a beautiful venue. Right. In the middle of Wynwood, bro. It was. It was. It was amazing.
B
Damn.
A
And, like, now I realize I'm like, damn, a lot of these clubs in Miami, especially, like, Wynwood and stuff like that, they don't open till midnight, so they're losing money the entire day. And they'll just. They will.
B
Wow. Yeah, that's smart.
A
Yeah.
B
Miami, you guys are up late out here, dude.
A
Bro, it's. It's a problem.
B
I don't know how you guys do that.
A
It takes discipline to live here, man. I'll tell you. I'll tell you that much. When I first moved here, you got.
B
Lost in the sauce.
A
I did for a few months, man, because I was making a shitload of money on crypto. The clubs were digging crypto. But I've never been in a city where there's something to do every single day of the week. I'm sure you've seen it before. Like in Miami, it could be Wednesday night, and someone would be like, hey, bro, we're out. We're out to a yacht Wednesday night.
B
Yeah, that's normal out here. Yeah, I was kind of yacht yesterday. What was. Oh, yesterday was a weekend. But, no, that's normal. I get invited to shit on Tuesdays out here.
A
It's nuts, man.
B
And it's like, what the hell? Where I grew up in Jersey, you only went out weekends and you went to the city or something.
A
Where did. Where did you get the idea for the podcast?
B
For the podcast, I sold my crypto marketing agency, and I went through that weird phase every entrepreneur goes through when they sell a company of, like, what's my purpose? Yeah, it's like a weird thing. Like, you got all this money, you could retire. So, like, you're like, what do I do now? And then I. I started this just interviewing friends, and it turned into a podcast.
A
Nice. Yeah, I love the branding. The branding behind it. Like, the.
B
Always got a brand, man. Yeah, that's why I got these. Cuz people.
A
Branding's the most important part, man. People.
B
People sleeping. You need it. Because people rip the clips. And then if you don't have any branding, no one knows it's your show. Like, so many people reposted. Our SNEO interview got like 50 million views. And since we had these, like, I got that recognition from it.
A
It's crazy because I'm always talking about branding and the power of branding, and I always tell people, like, if you have. So if you have great marketing, if you. Let's say you had great marketing, you don't Need a great sales guy. Right. Because the marketing takes care of a lot of it. But if you have great branding, you don't even need great marketing.
B
Right.
A
Elon Musk, he had canceled each other out. Yeah. Branding is everything, man.
B
Now, Liver King, there's a few good examples of just really good branding.
A
Yeah, bro, it's. It's so important. That's why I was really impressed with the. With the way you did.
B
Thank you. Dude, you got to stand out, especially in the podcast space. There's fucking 10 million podcasts.
A
Yeah.
B
Yeah.
A
It's way different than it was once upon a time.
B
Yeah. If you kept yours going, you. You'd be like, top five by now.
A
How long you been doing this for?
B
Year and a half year now. I made up for that short time with volume.
A
I'm going to pull up on you in Vegas. Road to shoot a pot.
B
Yeah, let's do it, man. Yeah. I feel 15 a week in Vegas.
A
Damn. Oh, you stay busy, huh?
B
You'd stay busy out here if you. If you were committed to it.
A
Yeah, I'm trying to get off. That's my next thing. I'm getting office so that I could just record every day.
B
Yeah. Film here in the meantime, dude.
A
I know, bro. This is beautiful.
B
Yeah. We got the view. We run poker games once a week.
A
I got to plug in with them. I'll definitely go and lock in with this spot, man.
B
Yeah, dude, who's. Who's your squad out here? Who do you hang out with?
A
Honestly, bro, not. I don't really hang out with anybody, bro. I know a lot of people out here, though, bro. I know damn near everybody, bro.
B
Shingle spoke highly of you.
A
Yeah? Yeah. Like, Shinko's my dog. I like Cinco, man. I've known him since 2018.
B
Damn.
A
I met him in Arizona when he was out there. I host a toy drive every year.
B
Oh, nice.
A
I toy drive for Christmas every year, turkey drive for Thanksgiving. Like, I'm big on giving back. I've known Chinkle for a long time, but I really had a lot of respect for him because he came out to my toy drive in New York. This dude's not even from New York, you know? So he came to support me. Support. Supporting my neighborhood in New York.
B
Wow.
A
And we ended up donating, like, over, like, $12,000. Yeah. To a church. And then the church was helping us give them out to the neighborhood. We were in the middle of the hood, bro. We're in the middle of the trenches, bro.
B
That's where you grew up.
A
Yeah, yeah, yeah.
B
Wow. So you had humble beginnings.
A
Yeah, from. Originally from Jamaica, Queens.
B
Damn. Yeah, that's the hood. Hood.
A
So we was. We were there and the shingle was there. He stuck out like a sore thumb, bro. He was cold. He was cold as hell.
B
I stuck out on the yacht yesterday. I was the only white guy there, bro.
A
Were you like six? Five?
B
Yeah, I was the tallest and the only white guy.
A
You used to play ball, right?
B
I ball, yeah. So I could blend in with everyone because, I mean, if they see me, they don't think I'm good, but I'm decent.
A
Yeah, Yeah. I was balling yesterday. I'm not as good as you, though.
B
What's your game, man?
A
I suck, bro. I just. I'm. I'm. You. You get me behind the free throw line. I hit from there, bro.
B
Mid range.
A
Yeah.
B
You're a sniper? Yeah, I'm a. I'm a post up. I get blocks.
A
You told me you a tall dude, bro. Six six.
B
About to take advantage of it, man. Damn. I didn't know you grew up there, though. That's. That's pretty crazy.
A
Yeah, yeah, bro, I grew up, man. I ain't gonna lie. Like, I come from a great family, bro. Come from a great household. That's my brother actually came.
B
Oh, nice.
A
That's my older brother. I came from a great family, bro. But me and my brother grew up like, just doing dumb shit, bro. Getting in trouble. I went to five different high schools. I got kicked out of all the high school I went to.
B
For what? Fights.
A
Fights, bro. It's dumpster. Get arrested? Yeah, my mom actually, after my freshman year, she was so fed up with my shit, she sent me to live in Ecuador for six months, bro. So I lived in third world country for six months. Like, that's how bad I was. And honestly, what really changed my life was joining the military. And like, I don't recommend it for everybody, but there's a lot of people out there. There's a lot of kids who are, who are out there who are lost and they have nothing going on. For people like that, I definitely recommend it because for me, I didn't have anything going on, anything good going on. I had a lot of bad going on. But for me, what it actually did was it opened the doors for me to have a skill set, right? I learned how to fix helicopters in the military. I got out when I was 21 and I've could have. I could have got a job at Boeing making 160,000 a year as a 21 year old.
B
Wow.
A
Right? I didn't. I ended up going the entrepreneur route right before I got out. So I was making way more than that. But for like the average person, right. Who has nothing going on. If you could find something that's going to pay you to learn a skill set to win, win. You know what I'm saying?
B
Yeah.
A
I don't recommend it to everybody, but people out there who are lost got nothing going on. You're probably gonna head to jail if you don't get your together. The military is where it's at.
B
Yeah. For your situation. That makes sense.
A
I had a good time too, bro. Like, I got to visit a bunch of countries, bro.
B
When you travel, you really learn a lot too.
A
Yeah, bro. Traveling is biggest life hack, bro.
B
You learn so much about yourself, so much perspective. You learn a lot about yourself. And I always tell people that are dating someone to travel with them because you learn a lot about your partner.
A
100 a lot.
B
Dude. It's gone bad for me sometimes in a good way. Right.
A
Same.
B
Because you can't hide it when you're sleeping in the same room.
A
Yeah, bro.
B
You know, that's what.
A
That's what. The relationship parts are tricky. Right. Because it says you don't want to move in fast. Somebody. Right?
B
Yeah.
A
So you have to be able to figure out how they act when they're with you for a long period of time. That's traveling does. Right. Because now you're like the playing house for like a week. Yeah.
B
I heard it's tough dating out here because materialism.
A
I think it's tough dating in general right now. You know what I'm saying? I think it's tough dating in general right now. And I think it's because most women have a higher view of themselves than they should be. Right. And it's because it's the same reason. It's the same reason. There's so many. And this is why we crazy didn't say, bro. It's the same reason. There's so many confident fat women, bro. You know why? You know why so many confident fat women, bro? Because there's a lot of guys that them quietly on the low.
B
You're not wrong.
A
You know, it's. We. We both have a homeboy out there that we know takes down some. Some. Some big girls.
B
Yeah, yeah.
A
But in public he would never say that. Right. So now when a. When a big girl comes up to you and they're trying to flirt and stuff and you say no, they think like, oh yeah, she. She's lying like. Like the other dude was right. But. But it's the same thing with social media, right? There's some. Some girls who might not be tens, bro, but they have celebrities in their DMS and all that. So then the average dude isn't able to, like, really stand out.
B
Yeah.
A
You know what I'm saying?
B
Especially in major cities where it matters more.
A
Especially in major cities.
B
Yeah.
A
So I've only ever lived in major cities.
B
Yes, you're dealing with that.
A
I've never lived in a small town.
B
You gotta try a girl, like, not from the US, Bro.
A
That's what I've heard, bro. That's what I've heard.
B
I've heard that too.
A
I was. When I lived in Japan, bro, I had a little, nice Japanese. I had a nice little Japanese girl. But the culture's so different over there, bro. Yeah, the culture's so different.
B
Yeah. They're very disciplined, right?
A
Yeah. Yeah. And the woman just love you so much over there for doing absolutely nothing. Yeah. It's just.
B
Yeah. I don't know if I'd like that. I want to earn that. That love, bro.
A
It's crazy. I actually. It's crazy story. I was. I was staying out in town because I was. I was stationed over there. When I was in the military, I was staying out in town and I had this Japanese girl which stayed. I was staying in her house from time to time, and she would cook for me in the mornings. Boom. One day I woke up late, so I ran out the house quick. Or I came back during my lunch break. She was crying. She was crying. She said, you don't love me anymore. You didn't let. You didn't let me make you make breakfast this morning.
B
Whoa. It's that deep.
A
I was like, oh, I've never felt like this before.
B
Holy crap. They give everything for their man out there, bro. Damn. Yeah. I guess certain guys like that, but no, I like to be just mutually respectful and, you know.
A
Yeah, I think. I think that's a. The most important thing in a relationship is respect.
B
Yeah.
A
Everybody says love or trust, but it's respect. Because if you respect someone, you wouldn't really do anything to hurt her trust or anything like that, you know?
B
Absolutely.
A
But you. I mean, you know more than me, Brian. I'm. I'm. You don't want to say.
B
Important, for sure. And a lot of people have trust issues these days because of cheating, I guess. I don't know.
A
Yeah, I mean, we live in a different time, bro. Our grandparents didn't have. Or even our parents, like, didn't have access to social media.
B
Every time I go on my ig, it's like a half naked girl. I'm like, what the.
A
Yeah, and worse for Twitter, bro. If you go to Twitter, you see literal porn, bro.
B
I'm literally scrolling next to my girl. She's like, why the hell is it.
A
Yeah, why do you. Why do you.
B
I like the photos, like, they're just pushing it, you know?
A
I feel that. No, 100%, bro.
B
It's weird.
A
Yeah, we. We live in an interesting time, bro.
B
Yeah, it's desensitizing kids 100%. Porn's really bad right now too.
A
I think that's one of the worst things, bro. And I don't think a lot of people talk about it, but porn's terrible for you, bro.
B
I'm not a fan of it.
A
I. I'm. It's the more I looked into it right when I, when I was doing the. My research on it, how it increases gray matter in your brain. It makes you lazy. It's. It's crazy. And then you see, you know they say if the, if the, if the product is free, it's because you are the product. You ever heard of that?
B
Wow. No, I haven't, but that's deep.
A
So it's like, why all these porn sites free, bro? Because we are the product, bro.
B
Holy crap. Yeah. If it's free, you're the product. That's a good point. There's always a price in one way or another.
A
Yeah, bro. Ain't nothing for free. For real. So it's like, damn, what are we giving up for all this free shit that we're seeing? It's crazy to think about, man.
B
That's nuts. Are you just grinding nonstop still?
A
Yeah, bro, I go through these phases. I'm sure you do too, all the time.
B
I've gotten better now that I want to have kids soon. And I'm kind of preparing for that because that's a full time job, 100%.
A
So I got one on the way actually.
B
Oh, congrats.
A
Yeah, thank you. Thank you. I'm having one in January.
B
That's awesome. Yeah. That's 40 hours a week right there, though.
A
I know, but I go, I go, I go through my ups and downs, like with everybody, bro, because. And I think you have to, I think, to get to a certain level if you want to be great, if greatness is your goal. I don't think there's a such thing as overall balance. Right. But I think there's not overall balance. You're not going to be balanced Day to day, you'll be balanced by season. Right. Like, if you have a lot of work on right now with this podcast to take it to the next level, you're not going to be hitting the gym as hard as you usually do. You know, your relationship is going to go to the side a little bit. But if you were to balance out every day with, I'm working on this for four hours, this for four hours, this for 4 hours, you wouldn't get to that.
B
No, it wouldn't go fast.
A
You know what I'm saying?
B
Podcast wouldn't be as big.
A
Exactly, bro. So it's like, yes, I believe in balance, but, like, it has its time and its place.
B
Yeah. It's important to communicate that in advance. So, like, before I started the show, I told my fiance, I'm like, babe, this is going to require a lot of work. At the time, I was taking weekends off and weekday nights, and I was like, those might. That might need to change a bit. And she understood it, you know what I mean? So I told her in advance that that would happen the first probably three years while I grow this thing.
A
Yeah. So that's where I'm at right now, bro. I'm back in grind mode, bro. Like, I took it easy for a.
B
Little bit, especially with a kid on the way. Now you got to grind even harder.
A
Yeah, yeah, yeah, yeah. It's gonna be hard. I mean, I've never done it before, right?
B
Yeah, kids ain't cheap, dude. I know a lot of friends of mine struggling right now.
A
So you said you're looking to have some kids soon?
B
I want kids. Probably around 30, maybe two, three years.
A
Oh, that's what's up, bro.
B
Yeah. I want to travel more in my 20s because I've been to like 15 countries, but I want to hit more.
A
Yeah, I travel. I traveled a lot, bro. I've been to like 30 plus countries, bro. I've lived in different countries.
B
Yeah, we got a cruise next week out of Miami.
A
Oh, for real?
B
Yeah. Virgin.
A
Nice.
B
You've been on those yet, living out.
A
Here, bro, I've never been on a cruise, bro.
B
You live in Miami.
A
I've never been on a cruise, bro. Everybody always tells me that. I don't know. I've never. It's never interested me, bro. Dude, so when I was in the military, I. For six months, I lived on a boat, and it's the worst experience ever.
B
Okay.
A
And ever since then, I told myself I never go on another boat again.
B
Was it that bad, bro?
A
It was terrible. And I know it's different. Obviously. It's completely different, but I don't know, maybe it's just that psychological. Yeah, psychologically, I just want to cruise.
B
You get off?
A
Yeah. The boat is cool, though. The military, bro. So it's. You're basically in jail for a whole month, bro. Right? No contact with outside the world. Nothing.
B
Wow.
A
And then after a month, they. They stop at a country you've never been to before, and they're like, hey, man, come back in four days. Have fun.
B
Why?
A
Yeah.
B
Were you in the Navy?
A
No, No, I was in the Marine Corps. But we were. We would go on Navy ships. I remember my first. My first stop, it was like, after a month, bro. I'd never been on a deployment before, so I didn't know what to expect, so I was bored as hell, man. Didn't download any movies, had no music. I'll just work out like crazy. And then one day we just wake up and they're like, hey, man, we're in Australia. Come back in four days. I was like, what, bro? It's nuts.
B
Did they give you a hotel or something?
A
Nah. You, like, pay for everything because you're getting paid the whole time? Yeah.
B
Wow.
A
The whole time. And then you just. The. The stories that people have for deployments are nuts, bro. Because imagine you're caged up. You haven't seen any women, you haven't had any drinks, you haven't had good food for a whole month, and then they just take you to a random country. Damn, bro. Yeah.
B
Solitary confinement.
A
I had my share of fun in other countries, bro.
B
Holy crap. Any other vivid memories from being in the Marines?
A
This is traveling, bro. The traveling is crazy. I got some stories for days. When it comes to the different countries, man, It's. We've done some shit, man. Yeah. Australia's fun, though, bro.
B
Really?
A
Australia is crazy. When. When we were. I remember when we got to Brisbane. Brisbane, Australia, The. The boats pull up to the harbor, right? And then there was a bunch of women out there really, like, kind of waiting for us to come out.
B
Huh.
A
And when we came out, they had, like, these, like, party flyers. They said, come party with American Marines. Like, we were the attraction.
B
What?
A
And in the back, they would, like, put their Instagrams and stuff. So it's like, no collector. Bunch of party flyers, bro. And a bunch of them. But I've never felt more rich in my life being broke. And it's crazy because Australia, women outnumber men.
B
Wow.
A
In Australia, and us being in the military, it was nuts, bro. I never felt, like more Like a celebrity in my life. I would go to the bar and women would buy you drinks over there. No, I swear, bro, it was nuts. I'd never experienced something like that before.
B
That is nuts.
A
Like, the girls were coming up to us like, oh, let me buy you a drink. Trying to take us home, bro. Like, that's crazy.
B
That's like a parallel universe, bro.
A
It was. It was nuts. And I went to three different places in Australia. I went to Sydney, Brisbane and Melbourne. And it was like that in all.
B
Of those places, Australian girls, man.
A
And it's crazy because you think Australia. Well, I don't know. I thought Australia was kind of like. I've only heard of Australia, the movies. I'm thinking desert kangaroos. Well, Sydney's like New York City, bro.
B
Really?
A
Sydney, Australia looks exactly like New York City.
B
Holy crap. I wonder why there's so many girls. The ratios off over there.
A
Yeah, bro, is nuts.
B
Something in the water.
A
You should go out there.
B
I've been the Melbourne in Sydney. I went in the summer and my face got fried off. Hot over there.
A
Yeah. Did you enjoy it?
B
Yeah, it was fun. Yeah. I ate a kangaroo, actually.
A
It was me pretty good.
B
I'm not going to lie. I would eat it again.
A
Yeah. I actually was going out of my way to find a place that had a kangaroo because I'm in Australia because.
B
I pet one right before at the zoo.
A
Oh, man, that's terrible.
B
Yeah, but they outnumber humans there, so you got to justify with logic.
A
Yeah, they. Australians hate kangaroos.
B
They hate them?
A
Yeah. Like, we think they're like, oh, look, Australia, kangaroo. But no, Australians actually hate kangaroos, bro. They're like rodents. Like huge rodents.
B
I know. I was trying to square up with one. I was trying to find one on the street.
A
It was crazy. There's actually so obviously when we went. Because it was the military, there's so many rules of things that we can't do. But there was like a spot that I saw that it said, you can actually pay to box a kangaroo. Yeah. It was in Brisbane.
B
That's cool.
A
But we weren't allowed to do it as marines.
B
Your fear of us getting hurt knocked them out.
A
But I was like, damn, I really want to do. I'm going to go back. There's a lot of places that I visited in the military that I go back to see as a civilian.
B
Really.
A
To make sure that it was still. That it was actually that good.
B
Where have you gone back to?
A
So I lived in Okinawa, Japan, which is like an island off of Japan. They don't actually consider themselves Japanese. They consider themselves Okinawan. Right.
B
That's a blue zone, right? Yeah, people live long there.
A
So it's like Okinawa is like the, the Puerto Rico for Japan, you know what I'm saying? It's technically the US but not really. And I had a great time there when I was in the military. But then when I got out, I was like, was it really that fun or was it just because I had nothing to do? So I went back in 2020 and it was even more fun.
B
Wow, because you had money now.
A
Yeah, because I had money and there was a lot of spots in, in Okinawa, Japan. Whereas Marines, we weren't able to go like there was this place called Naha. We were never able to go there past. Past, I think 8:00pm so as a.
B
What is that, a bar?
A
No, not had like a whole city. It's a whole city that we weren't allowed to be in after a certain time. And then I went there, I think 2020, right before the pandemic, I went there and I saw why we weren't able to go there, bro. It was turned, man. It was crazy. There's a. All the cruise lines stopped there. Oh, so a bunch of like people from all different countries are there. It's nuts. Yeah, they party till like 6 in the morning. I see why. See why the US military didn't want us here.
B
Those Japanese people will be partying.
A
Yeah, bro.
B
I didn't know that.
A
Yo, they drink. Drink, bro.
B
Oh, sake, right? Yeah, I like sake, actually.
A
They drink crazy over there, bro.
B
I'm a fan of sake. I don't drink anymore though.
A
You don't drink at all?
B
No. Do you?
A
I've been cutting down on it, but yeah, I still, from time to time, I don't, I don't go. I don't get drunk though. Like, you won't see me drunk in public.
B
Never.
A
You won't see me drunk in public.
B
And I was known for that in high school and college. Yeah, yeah, it was bad.
A
And I'll have. I'll have a drink at dinner or something like that, but I don't get drunk in public.
B
It's not worth it. No, you get the next day.
A
Not only that, bro, but like you, you people, like, people perceive us a certain kind of way. You know what I'm saying?
B
Yeah.
A
So imagine like people watch your show and they think it's super dope and you're dope guest. I mean, dope host, and then they see you drunk in the street. The first, the perception is forever broken down, you know? This guy's a degenerate.
B
Oh, that's a good point. Yeah. Who knows who's filming what these days?
A
Facts, bro.
B
Dude, it's been fun. What are you working on next and where can we find you?
A
Oh, honestly, bro, I'm gonna these events, bro. I'm kicking it up, bro. So it's dope. We should definitely do one out here in Miami for sure. But I want to do events in different cities, kind of see what the.
B
We'll do Vegas together, too.
A
Yeah. Yeah. So I want to do events in a bunch of different cities, man. That's what's next for me, doing these events. All gonna be free re events, all different cities podcast coming back soon.
B
Let's go.
A
Stay tuned for that one, bro. It's gonna be some good episodes. And then, you know, for me, you can find me YouTube, Twitter, Instagram, all same thing. J Monopoly. J A Y Monopoly.
B
Love that name. We'll link below, man. Thanks for coming on.
A
Yo, Sean, appreciate you, my brother, man.
Digital Social Hour Podcast - Episode #897: "Branding Secrets: How to 10X Your Business Impact" with Jay Monopoly
Release Date: November 17, 2024
Host: Sean Kelly
Guest: Jay Monopoly
In this episode of the Digital Social Hour, host Sean Kelly engages in a dynamic conversation with entrepreneur and real estate mogul Jay Monopoly. The discussion delves deep into the significance of branding, effective networking strategies, real estate investment, and personal growth. Throughout the episode, Jay shares his journey from military service to building a successful online and real-world business empire, offering invaluable insights for aspiring entrepreneurs and professionals.
One of the central themes of the conversation is the paramount importance of branding in business success. Both Sean and Jay emphasize that branding surpasses traditional marketing in its ability to create lasting business impact.
Jay Monopoly underscores this point succinctly:
"Branding is everything, man. If you have great branding, you don't even need great marketing."
[07:35]
He contrasts branding with marketing and sales, suggesting that while effective marketing can reduce the need for an exceptional sales team, robust branding can eliminate the necessity for even strong marketing efforts.
Sean adds to this perspective:
"Branding's the most important part, man."
[00:47]
Their mutual agreement highlights branding as the foundation upon which successful businesses are built, ensuring recognition and loyalty even when marketing efforts fluctuate.
Jay delves into his strategic approach to networking, emphasizing the role of hosting events in fostering meaningful connections. He believes that hosting creates an environment filled with "winners" who are eager to discuss business and financial growth.
"I personally network by hosting events. I love curating an environment where there's winners around... One conversation could really take you to the next level."
[07:41]
Jay elaborates on his philosophy of being a "professional peace connector":
"I never try to talk about myself. I more so want to know what the other person has going on... Because I was listening to them the whole time."
[08:28]
This approach not only builds his network but also reinforces his brand as someone who fosters genuine relationships and business collaborations.
Jay shares his transition from real estate wholesaling to building a lucrative online business. Starting with wholesaling properties, he achieved impressive financial milestones:
"I made my first seven figures wholesale and properties."
[03:30]
However, the COVID-19 pandemic forced him to pivot:
"In 2020, everything went to complete because I had to close out my office... I started to learn how to make money online from there."
[03:49]
Launching an online course during this period, Jay generated nearly $900,000 in just nine months without the overhead of employees:
"I made a little over 900,000 with that course... When the most I ever made wholesaling was 1.1 million with employees."
[04:01]
Today, Jay employs a strategy of creating digital assets to fund real-life investments, particularly in Section 8 properties. He believes this approach ensures steady, "forever checks" rather than fleeting large payments.
"My philosophy nowadays is... make online money to buy real life stuff... Section 8 properties, invest into different businesses."
[04:35]
Jay highlights the scalability of this model:
"By the time you're 40, 50, yeah... if you get a hundred houses, that's 100k a month."
[05:05]
This sustainable income stream reflects his long-term vision for financial independence and business growth.
Jay recounts his military background in the Marine Corps, which he credits with instilling discipline and providing him with valuable skills that propelled his entrepreneurial journey.
"I joined the military... It opened the doors for me to have a skill set."
[18:42]
He shares vivid memories from his deployment in Australia, describing the unique social dynamics and cultural experiences that shaped his worldview:
"In Brisbane, Australia... women were really waiting for us to come out... They had party flyers saying, 'Come party with American Marines.'"
[28:41]
These experiences not only enriched his personal life but also influenced his approach to networking and relationship-building in business.
Jay discusses the intricacies of podcasting, emphasizing the critical role of branding in attracting high-profile guests without the need for financial incentives.
"I've been shooting a bunch of episodes... I've never paid for any of them. It goes back to the whole relationship thing."
[11:28]
He reflects on the long-term benefits of nurturing relationships through his podcast:
"They remember me as a person who told them in the beginning... It’s the forever check."
[10:23]
This strategy underscores the value of trust and authenticity in building a reputable podcast that attracts influential guests organically.
The conversation shifts to the challenges of maintaining a balance between professional ambitions and personal relationships. Jay shares his philosophy on achieving balance through seasonal focus rather than daily equilibrium:
"You're not going to be balanced day to day, you'll be balanced by season."
[25:31]
He emphasizes the importance of communication in personal relationships, especially when personal projects demand significant time and energy:
"I told my fiance... those might need to change a bit. And she understood."
[25:58]
This pragmatic approach to balance allows Jay to prioritize his business growth while maintaining healthy personal relationships.
As the episode progresses, both Sean and Jay discuss their future aspirations, including family plans and expanding their podcasting ventures. Jay reveals exciting developments in his event-hosting endeavors:
"I want to do events in a bunch of different cities... All gonna be free events."
[33:26]
He also shares personal milestones:
"I have one on the way... I'm having one in January."
[24:47]
These plans reflect Jay's commitment to continuous growth, both professionally and personally, while maintaining his focus on building a strong brand and supportive network.
In this episode of Digital Social Hour, Jay Monopoly delivers a comprehensive exploration of branding, networking, and strategic business investments. His insights into building a brand that attracts opportunities, coupled with his practical approaches to real estate and online business, provide listeners with actionable strategies to amplify their business impact. Additionally, his personal stories offer a relatable perspective on overcoming challenges and achieving a harmonious balance between work and life.
Notable Quotes:
Jay Monopoly: "Branding is everything, man. If you have great branding, you don't even need great marketing."
[07:35]
Jay Monopoly: "I personally network by hosting events. I love curating an environment where there's winners around... One conversation could really take you to the next level."
[07:41]
Jay Monopoly: "My philosophy nowadays is... make online money to buy real life stuff... Section 8 properties, invest into different businesses."
[04:35]
Jay Monopoly: "You're not going to be balanced day to day, you'll be balanced by season."
[25:31]
Listeners looking to enhance their branding strategies, expand their networks, and invest wisely in real estate will find Jay Monopoly's experiences and advice highly beneficial. Sean Kelly's engaging conversational style ensures that these insights are both accessible and actionable, making this episode a must-listen for entrepreneurs aiming to scale their business impact tenfold.