
In this episode of Digital Social Hour, Sean sits down with Declan, the GHL Wizard, for a deep, practical conversation on how AI is actually being used to scale businesses right now—not in theory, but in the real world. Declan breaks down how AI data centers are driving costs down, why tools like HighLevel are giving local businesses a massive unfair advantage, and how AI agents are already outperforming traditional customer support, sales, and follow-up systems. They also zoom out into mindset, execution, work ethic, anxiety, dopamine culture, and why most people consume information but never take action. From AI agents replacing repetitive work, to why thinking isn’t the same as thoughts, to why execution always beats strategy—this episode connects technology, psychology, and entrepreneurship in a way most conversations never do. 🎯 What you’ll learn 👇 🤖 How AI agents are already replacing customer support and sales roles 🧠 The difference between thinking and thoughts (and...
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A
Actually, a lot of memes about this, but there's no original thoughts. Isn't that crazy to think about? Like, no one's actually originally creating their own thought. They're getting it from somewhere, 100%.
B
Like, the big difference between thoughts and thinking. Thinking is like you think about a thought. A thought is just randomly popping your head. You can't control it. You just either let it pass and refocus or you indulge in it. Yeah. I mean, you get it all the time. You look an intrusive thought. Like, you're walking and it's like, oh, my God, what if that car comes? Yeah. Random. But people really believe this. Like, I have demons in my head, like, telling me all this shit. Like, dude, no.
A
Okay, guys, got Declan, the GHL wizard here. Look what this man pulled up in today. The Versace robe. The blue, too, matching the show. Always. Let's go.
B
I appreciate you having me on, Sean.
A
Absolutely. Welcome to Vegas. Of course. I know it's been a long week for you, but you made it out here, so I appreciate it. Of course you've been busy with the AI stuff. Yeah.
B
Balls deep in it.
A
So that's where the money's at these days.
B
Oh, yeah. With the AI data centers, everything, it's. It's really popping off. So.
A
So how does that work? AI data center. What exactly is that? How are you monetizing that?
B
Yeah, so essentially, the way AI works, I guess in layman's terms, is basically an AI data center. Has all the computing that basically runs AI chatbots, AI voice agents, any sort of AI. But what's crazy about all the AI data centers that they're putting out, especially in Northern Virginia, which is the biggest hub in the world, is that the more those come in, say, like, the more GPUs they have, the faster it is, the cheaper AI gets. So right now, I think one ChatGPT search is, I think, the same cost as 10 Google searches.
A
Wow.
B
But soon it's going to be flipped. So AI is going to be cheaper, meaning AI agents can be, like, universal, which is when stuff like, go high level and all this other stuff with their AI agents go basically mainstream.
A
Interesting.
B
Cheap. Right now it's kind of expensive. Like, AI is. Is not cheap, but it's getting to the point where it's going to be so cheap.
A
Yeah. Because I know a lot of those big companies like ChatGPT, they're actually losing money right now. Right.
B
They're getting crushed. But with the data centers, and this is the whole play with Sam Altman is if they build more of them, which they're doing in Ashburn across the world, they get the cost down. And that's when people like, they're thinking like, oh, AI, it's not good enough. Like AI already is good enough.
A
Right.
B
They just don't have like the computing power yet to charge that entire thing.
A
So where do you enter in all this? Are you trying to own the data centers or are you trying to lease?
B
Yeah, great question. Yeah, no, definitely not. Actually just made a video on this. I'm essentially, I'm going all in on High Level because I personally think it's the best software for AI for local businesses.
A
Yeah.
B
But with the data centers getting, you know, bigger and better, Go High Levels AI keeps getting better, meaning for local businesses, it's easier to sell, you know, it helps people out more. It's actually responsive, like doing its job.
A
Got it.
B
So I'm essentially positioning myself as helping local businesses and agencies grow with it.
A
That makes sense.
B
But the AI data centers, it's almost like a indirect way of it growing, if that makes sense.
A
Okay.
B
Because with, you know, more GPU and all that shit, it just grows exponentially.
A
So what's different with go high levels AI compared to just the big ones like ChatGPT, Claude and Gemini?
B
Yeah, yeah, great question. So most businesses, that's what they use. Like, okay, I'm going to go. And they say they're using AI and they're just searching stuff on ChatGPT. But with stuff like High Level, you're getting basically sentient AI agents that can do customer support and sales 24 7. They can message people, answer leads. Like you can literally do everything, tasks for you, build websites, automation. Yeah, it's insane. And High Level actually has again, the best AI I've seen.
A
Wow.
B
And it's all in one too, as a CRM. So that's kind of what they're doing. They're taking over that space. So if you have a local business, if you can get something like AI, and especially through High Level, you get that unfair advantage because everyone else is so far behind.
A
Damn, I need to play around with it. I haven't used it.
B
It's. Dude, it's literally insane. Like, the AI agents are so good. Like I was doing these like tests on my YouTube channel where I'll call one, first of all, ask it really complicated questions to try to throw it off.
A
Yeah.
B
But then what I'll do at the end because, like it needs emails and addresses, I'll give it an email that's like 70 characters long, like something just absurd. And it will repeat it right back to.
A
No way.
B
Send an email to it. So it like it's better than a human actually. Wow. People don't know this but like if you're a local business, whether plumber, H vac, electrician, if you have this kind of stuff now, you'll crush everybody. I've been seeing this because I'm part owner in a hair salon in Northern Virginia and we're crushing everyone else. People that you know. These salons were established for like 10 years plus.
A
Geez.
B
We're wrecking them right now, just ravaging them because they don't have that infrastructure. That's just, it's. You just can't beat it.
A
Yeah.
B
You know, I mean, so it's basically like that.
A
It's a good point because I feel like local businesses, a lot of them aren't tech savvy. They're usually an older owner, you know, older management. So if they can figure out how to integrate this, I mean, deadly combo.
B
Oh yeah, super dead.
A
Like imagine if a plumber had this or a painter even because they're most people's follow up game. It's pretty weak, you know, ass.
B
But what's crazy too is what they're saying. This is Sam Altman and this is, you know, all those guys are saying is that enterprise businesses are struggling to adopt AI because they're so, you know, they have such big teams that it's, it's not really working the way they are expecting it. But for smaller businesses, they're able to basically adopt it and use it instantly. So it's like these smaller businesses can grow much faster.
A
Yeah.
B
And I think that's why I've had such good success on YouTube so quickly is I have so many good AI systems where it's like I have a team of 10 for the price of a quarter of an employee.
A
Wow.
B
So it's just like it's ultimate scale. And so I'm telling you right now, Sean, so many people don't have this like you can go anywhere online, you can look it up yourself. I mean anyone just check who has AI chatbots, who has AI voice agents, you know, all this stuff, you're not gonna find it. At least at the making of this video you won't. And if you have it, unfair advantage. So cheap.
A
I can't wait to use this, dude. We'll include a link in the video for people watching, of course, little affiliate link, but yeah. This is exciting, man. I mean I don't see Too much risk either. There's no risk other than the cost, which is probably not too bad.
B
No, it's a cheaper than employee. I mean, I literally had an H Vac company fire. I think it was two or three of their. What do you call them?
A
Customer service reps. Yeah.
B
Now again, I'm not saying we want to go fire everybody because, you know, that's. I'm not that kind of person. But like, if you're paying, you know, Lisa here or Jim, what would be a normal salary for someone answering the phone?
A
Customer service? Probably minimum wage, right?
B
Yeah, yeah. Let's say 35, 40,000 a year.
A
Whatever.
B
Just at a ballpark, if you're paying two people, that's 80 grand a year. You can get an agent for $200 a month.
A
Wow.
B
That's basically works 24, seven holidays, weekends, all this shit. How are you going to beat that?
A
Yeah, they do calls and texts.
B
Oh yeah, they're amazing.
A
No way.
B
But it's like people, like so many people, they see this stuff and like I recently had a guy come on my YouTube channel who's really big in the. The SaaS space.
A
Yeah.
B
He didn't even know that this stuff existed. He thought it was like, oh, very niche. And I was like, dude, check it out. You just install this on a website, it can talk to people, blah, blah, blah. And he tested and he's like, dude, this is literally better than the guy have setting for me.
A
I've always heard of AI agents. They're at every conference with a booth or whatever. But my whole thing was like, can you tell if it's AI? Some people get turned off by that.
B
You know, dude, it's so hard now because they have basically, especially in high level, they have these things like back channeling and background noise and all these things that make it sound so human.
A
Wow.
B
Yeah. Like it'll pause and be like, no way. Yeah. No, you use. Literally can't tell the difference. I'm not even kidding.
A
We might have to call one on this episode.
B
Yeah, should they're. But they're insane. That's how. I mean, that's how powerful they are. And the thing is too is like the vast majority of businesses say, even if it did sound like AI, let's just take that hypothetical extreme. Even if it did sound like AI, the vast majority of business don't have anyone manning the phones anyway.
A
So it's better than nothing.
B
Exactly. So it's like you can't lose. Even if it sucks, but it's actually better. And people, it Keeps getting better and better and better every month.
A
Yeah, I mean, leads is like the biggest issue for businesses. Hormozi wrote a whole book about this. So if you could have an agent giving you leads for $200 a. I mean, I don't see too much risk in that.
B
No.
A
Any, like, people watching this, you got to try. I'm going to personally try it. You know what I mean? Like, I'm very interested.
B
Well, especially for like emergency businesses is a big thing too. Like you got people that have leaks at night, toilets break, you know, whatever. It's like you need someone to answer the phone on the weekend on a Christmas day. Like, there's a lot of days that you can't have an employee do that. Agents can do it too. If you want to keep your employees. You have that option too.
A
Yeah. Are you seeing blue collar work coming back? Like stuff like plumbing?
B
And it's actually becoming really like more high ticket because everyone's so lazy nowadays and wants to do the online stuff that it's, it's, it's growing. But it's also, if you can marry like a good on the boots team on the ground, plus AI you crush, dude.
A
I feel that because I just paid 500 to paint a room. I just paid $1000 for a faucet. Like, Jesus. Yeah, like a sink faucet install.
B
Yeah. It's like, it's like getting expensive. It's like high ticket.
A
Like landscaping is like 800amonth. Like, it's crazy. Yeah. And these guys have a lot of recurring business, you know what I mean?
B
Oh, yeah. Oh, yeah. And if you can take that where you have AI doing all of the digital side and bringing you leads, your cost goes down, profit goes up from there. You just reinvest in a bigger team, more work trucks, whatever you want.
A
Absolutely. So that's dope, man. How many agents you got running stuff for you right now?
B
So for businesses, I don't know because I have over 500 sub accounts in High Level so that I don't even know. I'd have to literally look and count. But I know for my YouTube channel, I have like support plus an employee and it's insane.
A
Wow. So it's answering emails.
B
Oh, dude, it's answering emails, texts, WhatsApp, Facebook, DMs, Instagram. I mean, I could, I, I can't show you right now. It's not on my computer. But it basically, I have people that come in to upgrade on High Level and do all this stuff and it's complex. Tickets. This is Hard for humans. This is not like a, oh, hello, how was your day? Like, they have to have the right affiliate attribution towards me, all this. And it's doing it perfectly. Send them support, helping them out. And like, there's people, literally, Sean, that are having full blown conversations with like, thank you so much. Like, you're the only person that listens to me.
A
Wow.
B
They think it's me. No, I'm, I'm not like, you know, pretending it's me, but, like, that's how good it is.
A
Yeah.
B
So it's like, I mean, before I was paying VAs and this is VAs were cheaper. I think it was like 700 piece per month. I think I'm paying, what, maybe 100 bucks a month for this.
A
Wow.
B
And the answer is 24.
A
That's nuts because VAs were already cheap. But this is like, these aren't.
B
This is not like normal conference. These are like tricky. Like, hey, I signed up at this.
A
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B
Cookie over here, like, it's complex and I think that's what people are missing because so many people saw the first kind of generation of AI come out and they were like, oh, dude, it's not that good.
A
Yeah.
B
Oh, it's not that good. And now they kind of slept on it and now it's way better. Like, way better.
A
That was always the issue with VAs too. They couldn't answer the complex questions because their English usually wasn't good.
B
Exactly.
A
Yeah. So this is bypass. Wow.
B
It's cheaper. 24 7. Like, you can't face it. It's too good.
A
Yeah. I've seen a lot of pods use many chat mixed with AI to get tons of leads. Tons of leads. Like, thousands of emails on one clip. I feel like that's something I got to do.
B
You know, you got a lot of support requests, cuts your time in half.
A
That's nuts.
B
And again, 24 7, a Christmas Day, like, you name it. Working elites.
A
That's sick, dude.
B
No, I mean, it's. I'm telling you right now, there are so many people that are sleeping on this because again, they saw the first generation, which sucked. Because everything sucks when it first comes out.
A
Yeah.
B
And they. They slept on it. And now it's like. It's just insane.
A
Would you say the average person needs to be pretty technical to train the models, to train the programs?
B
No. You can be a complete idiot.
A
Really.
B
I mean, I've literally had people come in and I have testimonies online, like, God bless these people, but they're idiots. And I don't mean that as an offensive, like, because I wasn't the smartest either. Like, I barely passed high school. But these people are like, they are very challenged and they're making money with it.
A
Wow.
B
So, yeah, it's not a promise that everyone's gonna make money with it, but if you can just kind of do some basic work and understand basic stuff, AI doesn't work for you. And I think right now, like, there's all these other people saying, you know, oh, do this online business model. Try E commerce, you know, you know, all these different things.
A
Drop shipping.
B
Yeah. All this shit. Right now, the easiest thing to do is selling AI to local businesses, hands down, because it does the work for you. You're just basically the middleman.
A
So it's like SAS 2.0.
B
Exactly.
A
Yeah.
B
Like SMMA, but, like, way easier. And the product, they need it.
A
Yeah.
B
So like, for example, like with. If you're selling basic SaaS, like, it's only going to solve one problem with this. It's like, it's solving so many problems to the point where if they leave, they're hurt. And it puts them in the chase.
A
Yeah.
B
It's noticeable attracting.
A
Yeah, yeah. This is like Tai Lopez SMMA, like 2.0 on steroids. Yeah. Right.
B
Less scammy, though, everybody.
A
Well, it's way less scammy because you're actually providing really valuable stuff. I feel like you're helping them. The issue with SMMA was it relied on the person a lot. But this is on the AI, like, it's not going to up majorly. Right.
B
I mean, even. Even again, I like to take things to extreme. Even if it did, I mean, what's it going to do? Just miss a lead?
A
Yeah.
B
A lot of SMA stuff. It's like you're running ads, you're doing all the. That can seriously hurt businesses, waste a lot of money. This is like, the downside isn't a lot. It's only really upside.
A
Right.
B
And again, you want services, you know, and where I was watching. You want services where the value is so good that if they leave, okay, they're screwed. And I always say this, like, you know how Alex Mosey has that saying, like, give an offer so good, you know?
A
Yeah.
B
People feel stupid saying. No, I have a saying which is like, especially for AIs, give them a service so good that if you leave, they'll kill themselves.
A
Damn.
B
Now, I know that's extreme, but the point is, is if you do that and you give them something so good, that's answering text messages, emails, it's answering calls, if that ever. Let's say their credit card defaults, they're missing leads instantly. They feel the pain instantly. They lose money instantly. That's what we want, Sean. And too many people aren't doing that.
A
Yeah.
B
So this is the kind of shit people need to be offering because that's the kind of stuff that will. That will keep the recurring money going.
A
Absolutely.
B
Just selling social media or chilling.
A
Yeah. Yeah. In your Instagram bio, I was scrolling through your. Your page says volume negates luck.
B
Yeah. Alex from Mosey quote.
A
Oh, that's from Hormozi.
B
I mean, I think it is. I think he always says it, but I. I think that's. Yeah, I live by that.
A
I used to believe in luck. I. I don't think I do anymore.
B
Dude. Same here.
A
Yeah. I used to be like, oh, I'm lucky, or that person's unlucky. I think a lot of it's accountability.
B
100%. I used to be really superstitious too. Yeah. Because if you really break stuff down, there's always some sort of behavior that led you to something. And I think lazy thinking is thinking that something just happened randomly, you know? I mean.
A
Yeah.
B
Like, people be like, oh, my God, I got crashed into buy some car. It's like, well, you were driving at that exact day at that exact time to meet up with that exact driver when you could have been paying attention. You know, like, there's so many little things you could have done. Yeah. No, that's a great, that's a great thing to bring up.
A
Yeah. There's a lot of factors. That's why dumb people can become successful. Because it's not like, it's not like one thing means one thing, you know?
B
Yeah.
A
When you started making more and more money, did you find your circle getting smaller?
B
Yeah. Way smaller. Yeah, I think, I think with that. Yeah. That's an interesting one because I think what I realized too is the more you get out of. How do I say it?
A
The rat race.
B
Yeah, the rat race. But you, you come to realize that there's a lot more in your control than out of your. I mean, you know, like you have a successful, like it does hard work.
A
Yeah.
B
Like over time you start to realize that everybody else is kind of on that wishful lucky thinking where it's like, oh, I have to have this lucky break where I think you just don't relate to people.
A
Yeah.
B
And you know, the more and more you don't relate to people, you're just kind of like. You know what I mean?
A
No, I'm weird.
B
It's just like you don't have anything in common.
A
Yeah.
B
It's like, what are you going to talk to someone about if they believe that, you know, everyone that, you know, I was successful had to sell their soul to Satan or some crazy like. Because that's what everyone thinks. You have money. You had to take some unfair thing. But it's like when you really meet these people, do they work so damn hard?
A
Yeah. You know what I mean?
B
I'm not saying there is any of that stuff, but at the same time it's like a lot of people like to just kind of like minimize the hard work.
A
Agreed. Entrepreneurs are built different.
B
Yeah. Oh, 100%.
A
I could work all day, dude, and I'd be happy.
B
Yeah.
A
You know what I mean? Like most people can't say that.
B
No, no, they can't.
A
Not at all. Yeah, like the more they work, the more unhappy they are.
B
But is it like more fulfilling though? I feel like if I don't work, I start to tweak out, bro. You know what I mean? Like you take, take off to it. I started like, I'm like jittery on vacations.
A
Yeah. I've had to. I have like a five day rule now. I can't do vacations more than five days.
B
Damn.
A
Yeah. I start freaking out.
B
I did. I feel it.
A
Yeah. It's bad, dude. Like by the fourth day, I'm like itching to work.
B
It's so boring. It's not like there's only so much dopamine you can get from just, like, useless activities.
A
Yeah.
B
It's good to have a reset sleep in every now and then, but after a while, it just gets so old.
A
100. I do think a reset's good because you could get lost in the sauce if you're grinding all day.
B
Of course. But I think people, they do these resets where they like. And sometimes, yeah, I guess you need. If you're having some sort of midlife crisis, but they'll literally, like, completely turn the off switch, and then you stop, and then you lose your rhythm, and then you get upset about losing your rhythm, and then it's like this whole cycle.
A
Sabbatical, Damn it. Yeah. I don't know if I brock with sabbaticals, dude.
B
No.
A
Like, a year off too much. Dude, that sounds wild. I feel like you could up your brain or something.
B
Oh, yeah. Also, humans are meant to work.
A
Yeah.
B
Like, our caveman ancestors were just, like, looking. Duning in a cave for sure. Like, they had to, like, actually do stuff all the time.
A
Yeah.
B
Whether it be running away from saber tooth tiger, getting food. Like, you have to actually do this kind of stuff. And I think. I think that's actually another big problem I see in today's kind of culture is that people, again, you do whatever you want. We live in America, whatever. But I see so many people thinking that the normal way to be is just to be kind of just hanging out, pleasuring yourself constantly, you know, whatever. But it's like, you look at the. The timeline of history showing it's, like, this much on a timeline that's, like, five miles long, that we had this kind of privilege. All our ancestors didn't have this. Their lives, like, kind of suck.
A
Good point. Yeah.
B
So we think we're like, oh, dude, we should have that sabbatical. We should have the holiday. But it's like, dude, our ancestors never had that. And we're going, this is normal. Like, this is. This is the way life has to be. But it's like, is it. Are we. Are we in the artificial reality? You see all these people? Like, everybody's obese, Everybody's shooting themselves. Like, there's, like, some real problems here. But I think a lot of it is because we live in such an unnatural environment. And I don't think it takes a genius to figure that out.
A
Yeah. It's almost like a simulation, 100%.
B
And I think a lot of people, you know, will throw around that word, and people go, oh, it's like too woo. But when you really break it down, it's like, do we, we live in such an artificial reality? I mean, with the phones, with the, the drugs, like anything that's just juicing your dopamine to an unnatural level. Like we'll, we'll think that that's baseline.
A
But yeah, I do think about this often as someone that wants to have kids soon. You know what I mean? Like, damn, this is gonna be an easy life if I just let him coast.
B
Yeah. Actually totally random question for you, but I've been thinking about this so much.
A
Yeah.
B
You think it's bad to overindulge your kids or do you think you should almost make them live like the same Spartan? Because I've been thinking about this because I've been like, man, I really need to have kids. And you know, I have all these girls I could with, but I'm like, how do I do this? Like, do I want to go in and, and make them like super laser level, kind of like Andrew Tate's dad? Or these guys where they like so hard on them or it's like you give them everything.
A
Yeah. I don't know.
B
What do you think?
A
Good cop, bad cop, right? With the, with the wife?
B
I mean, you're probably gonna have kids soon.
A
Yeah, I would say I'm gonna be more the bad cop. I think my wife will be more the good cop. But I do think you need both.
B
Interesting.
A
I don't think if both are too nice and too easy on them, it's gonna end up well. I mean, there's a lot of studies on what percentage of millionaires are self made versus inherited. And there's way more self made because by the third generation money cycles.
B
Interesting.
A
So like say you have kids, they'll blow some of your money and by the time they have kids, all your money's gone.
B
Interesting.
A
80%.
B
People are always throwing around the word generational wealth though.
A
They, they throw it around stupid, though. It doesn't usually work.
B
Interesting. Because I've always like people like generational wealth like that sounds.
A
Yeah. Because just because you have the money doesn't mean it's gonna. The mindset and the work ethic is going to transfer to the next generation and then the next generation.
B
Interesting.
A
You know what I mean? Because imagine when your kids have kids, you're not going to have that much say in that. You'll have a lot of say with your kids. That's why I think it's important. But we'll see what happens, man. So you want kids Though. Yeah, yeah, same.
B
I think, you know, what I kind of realized with all this stuff is, like, there's levels to the. To the game. Like, at first, again, I've obviously don't know everything, but I've thought about this a lot. I'm like, what's, like, the core point of being alive? And, you know, these people go so far in the leads with this. No, it's. This is that. But, like, ultimately, there's a couple basic functions. Like, number one is to succeed, Whether that be having the best farm, because you live in the medieval age, being the best hunter, being rich in modern, like, success, which is just abundance because that's you. There's so many timelines, but then the next big thing is, like, reproduction. Like, that is, like, the core of being a human, and that's with, like, AI. It's getting kind of weird because that's like, our new God almost.
A
Yeah.
B
Which, I mean, it's kind of weird. It's like, if it can think and be sentient, like, what's the point of humans? And, you know, there's a whole other conversation. But, like, I think with me thinking and seeing the way everything's going is like, one of the main purposes is to reproduce. I mean, I don't know. What do you think? I mean, is that. What else is the point? Like, we just live and jerk off all day? Die, like, what? You know what I mean? There has to be something bigger than. You know what I mean?
A
I. I do think it's sad when I see woman not have kids, because then the blood cycle ends. The bloodline ends.
B
Yeah, yeah, yeah. Because people will be like, oh, you know, it's. And then again, it's like anyone could do whatever they want. But I feel like there's. Again, I'm not parents. I don't know, but I feel like all the people I know that are parents, like. Yes. Some of them are very stressed, but there's, like, something they have with their bond with children that's like.
A
I heard it changes you. Yeah.
B
A lot of people, they're just different after they have kids.
A
Yeah. It's like some sort of a subconscious programming or something. Something kicks in.
B
Yeah, exactly.
A
Something evolutionary.
B
Yeah. Yeah. Would you have a ton of kids?
A
I think two to three. Two to three, I think. I think if you have a lot, like, it kind of devalues the time with each one, and then you're not as present.
B
Yeah.
A
How many do you want? I don't know, because I know Tate has over 10, Elon has over 10. But how much time are you devoting to that kid? You know, being present as a parent, I think is pretty important.
B
Yeah. I don't know. I know I have an auntie that has, I think, 15 kids.
A
That was normal in the boomer generations.
B
Yeah. But it's. When I think about.
A
I'm like, damn, that's like one a year.
B
Yeah. It's a lot, though. It's like, how do you. I mean, in one sense, it's cool. It's like you got this whole army. But at the same sense, like, some of those kids have got to be hiding in a corner.
A
Yeah.
B
They're neglecting against you. You know what I mean? There's some trauma there.
A
Yeah.
B
But that's the problem. It's like, I don't want to have that. That cycle further something. Yeah.
A
How do I. I don't want that resentment.
B
Yeah.
A
Because my dad had it with his dad.
B
Interesting.
A
Yeah. Abuse. And back then, you know, growing up on a farm, you're. That's a tough lifestyle, you know, your dad beating the. Out of you, and then you got to work all day and you're underfed.
B
He'd be tough, though.
A
Different times, man. Yeah.
B
Yeah. Those kids were built different, though.
A
Yeah.
B
It came out very, very strong.
A
Yeah. Now you get bullied on the Internet and.
B
Yeah, I know.
A
People got to go to therapy for that and.
B
Okay. Totally, totally random stuff. Isn't it funny how, like, nowadays. I had. Again, that's. I don't believe in this, but I saw this T shirt, and it's just so funny. It shows on. It was like this guide. It was like a chart. It was like school shootings in therapy, and it was like arrows going up, and then the other was arrows going down. Like a. Like a chart.
A
Yeah.
B
That was like smoking in planes and like, a restaurant. It was like some stupid thing like that. But I was thinking about it. It was kind of funny because it's like our ancestors had legitimately terrible lives. Like, if you want to talk about, like, baseline, like. Like, even the kids. Like, you think about Palestine or Ukraine. These kids are getting bombed, bro. No, like, wrecked. They're happy if they get a piece of bread, and they're alive and we're over here. Like, we didn't get enough likes, and we're, like, angry, and we, you know, like.
A
Yeah.
B
Harbor resentment, and we need the first world problems. Exactly. But it's kind of weird. It's like, really. It really is. Like, we're kind of like, all, like.
A
I think a lot of people in yeah, like we said earlier, certain rich environments, you know, what are your actual problems? And then that's all you know, to relate with.
B
Exactly.
A
You don't know the bombings. Well now because of social media, you do, but back then, you didn't know about these issues, like, 10 years ago. I think it's putting life into perspective for people, you know, 100.
B
Yeah, it definitely is.
A
I can't take people serious when they complain about America, though. Like, it's one of the best countries. So you know what I mean? Look what we built. Yeah. This would be hard in certain countries to pull off.
B
Oh, yeah. I recommend anyone that does it go to another country. I've traveled a lot and it's like, you. You see the real world and you're.
A
Like, oh, yeah, no, this would be hard, bro. Like here you could get zero percent interest, credit cards. We got all this freedom of speech.
B
Oh, yeah. You know you're also not getting bombed. Yeah, that's a big shot. Oh, yeah. Sure, in the inner city stuff happens, but, like, there are other countries. They're like their entire neighborhood got leveled.
A
Yeah.
B
By a drone strike or like, that's. These people really fear that we don't.
A
Yeah, for sure. You pay a lot of attention to politics since you're out there in near.
B
D.C. i try not to.
A
You stay out of it.
B
I'm not. I'm not a big fan of politics.
A
I think it's a psyop.
B
It is. But I think it's distraction. Because ultimately what I see with politics is like, yeah, sure, both sides have some part. That's right. You know, they kind of have that. But at the end of the day, I see so many people get so into the rage baiting they see, but they never actually do anything about it. You know what I mean? Like, if you really are that worried about name or insert current, Excuse me, strife here, like, you would go really do something about it. Like, if you're a legit activist and you really believe in this and you're like, I'm gonna really go to my party. You know, great for you. Whether you're a right winged or left wing, you know, good on you. But if you're one of these people, which is the vast majority that just gets online and complains, which is everybody, people, we're spreading awareness. Like, there's plenty of awareness. We have the Internet. We don't need to spread awareness. Like, whatever sides are, they actually do something about it. But you don't see people do that.
A
I mean, you notice that most people do Not. Yeah, I do respect James o'. Keefe. If you know him, he does it. He does underground investigations, like undercover.
B
Sounds familiar. Familiar.
A
You've probably seen his stuff. Like he'll pretend to be gay and then go on a date with a guy and the guy will just reveal secrets and he's filming it on his glasses or whatever. He. He's been sued 50 times. I will say that he's been. I think he just got his 51st lawsuit, but he's actually on the ground investigating. But you're right, though. Most people are not doing that.
B
That's why. Yeah, whatever. You're doing whatever again, whatever party. Whether you're. Because I, I have friends on both.
A
Yes.
B
I'm very in the middle. I'm not like, I think both parties are and both parties have good stuff. But I see so many people that will come in that will be like either right winged or left winged. And they'll complain so much. But again, I never see them do anything other than hashtagging memes. Like, if you really believe in this, like, go down, you know, help out the local crackheads or whatever you believe in, like, go do it. But they just like to complain.
A
And people are like that. Not just in politics, but in general. 100 all talk, no action.
B
100. That's why I, like, I have friends, again, very liberal, very conservative that do believe in this stuff and they go hard. And I actually respect those people, both parties, because they actually, again, they go out, they, they donate money, they actually participate. Yeah, but just yelling at people, being a Karen, that's not doing anything.
A
Yeah, I, I cut people off that are talkers.
B
Yeah.
A
You need to take some action 100%. Like let your results speak.
B
100%. And that's actually a big problem with. I see in the AI space too is like people will come in, they'll consume knowledge, like stuff like N8N or these complex tools, but they'll never actually do the thing. Like, you ever think about how easy it is to just do something? What do they say? Like, the best diet isn't carnivore, vegan or keto. It's the one you stick with.
A
Right.
B
Or the best business plan is the one you, you know, stick with the marriage, you stay, whatever. Like it's that concept. Everything is pretty easy or not complicated. You just have to do it.
A
Absolutely.
B
I see so many people that they make it so complicated.
A
They struggle. Dude. I never understood it. Like, I read books and so do a lot of people, but they don't take action like I do. Like, I'll read this book right here at Breath. I'm immediately buying.
B
Implementing.
A
Yeah.
B
Yeah. Exactly. Yeah. Oh, yeah.
A
Like, I'm. I'm buying the retainer. I'm starting the Breath Wim Hof next day. Like, I'm immediately taking action on the book.
B
And you. And you reap the benefits instantly.
A
Yeah. Like, same thing. When I read Hormozy's book, one million offers. I immediately changed my offer the next day.
B
So good.
A
You know what I mean?
B
Yeah. He has that great quote. Strategies. Easy execution is hard.
A
Yeah.
B
The plan is never about. The plan is, can you do it?
A
Yeah. I wonder what it is for people. Must be some fear thing or some. I know for me there was a little fear at first. Fear of being judged. Yeah. When I was getting into social media. But you got to push through that, bro. No one gives a about you.
B
Oh, yeah.
A
Like, I was like, really fearing, like, what it would be like to put myself out there. But no one actually cares. Like, you know what I mean?
B
Oh, yeah. Yeah. It's actually funny. It's like, we. We. What did. What did that guy say? Peter Crono, One of these guys says, we only care what we think. That other people think what we think about them.
A
Wow.
B
Yeah. It's like, I gotta think about that. It's really weird. It's like, what? Like what I think that you think that I think about you.
A
Yeah.
B
Not what I think you think about me, but like, it's a triple layer.
A
That's why.
B
But it is. Because we don't know what you're thinking.
A
Yeah.
B
I don't know what you're thinking. Like, you don't.
A
Because life is subjective for everyone.
B
100.
A
It's not objective.
B
Yeah.
A
Everyone has their own reality 100%. We interpret things differently. Yeah.
B
That's why I think most. That's a big. Actually a big belief. Mine is like, your thoughts aren't real.
A
Yeah. I don't think they are.
B
Think thinking is. Yeah. It's just your nervous system replaying. I mean, it could be like, why does a song get stuck in your head? So your nervous system replaying stuff to feedback loops to protect you.
A
Yeah.
B
Good or bad. But it's like, people will be like, oh, my gosh, I had this, like, revelation. Or I had this. It's like, dude, it's just your brain spitting random.
A
Yeah. There's actually a lot of memes about this, but there's no original thoughts.
B
No.
A
Isn't that crazy to think about? Like, no one's actually originally creating their Own thoughts. They're getting it from somewhere.
B
100. I always. I literally learned this because I had really bad anxiety at one point. But there's like, the big difference between thoughts and thinking. Thinking is like, you think about a thought. A thought is just randomly popping your head. You can't. You can't control it. You just either let it pass and refocus or you indulge in it. So many people will. Yeah. I mean, you get it all the time. You might be walking. You look at an intrusive thought, like, you're walking, and it's like, oh, my God, what if that car comes here? Random. But people really believe this. And, like, I have demons in my head, like, telling me all this. It's like, dude, no.
A
You're just.
B
Your brain taught you something. And you actually. It's really interesting. I see this a lot with kids that they'll do, like, high amounts of, like, psychedelic drugs. And they've watched horror movies. Like, they might have a panic attack and I'm being possessed. It's like.
A
Like what?
B
Like, where'd you get. But it's like, again, they didn't think about that. They watched a movie that said, this is what h. Or you know what I mean? Like a weird. And I see it because, you know, drugs will mess with your brain. But, like, it's so interesting to see how it isn't original. It's always something that you got somewhere else that made you think that. Just like, oh, I had a weird feeling about that stranger. It's like, you know, it wasn't just like this random intuition. It's like you might have saw something on TV when you were a kid about a guy with his hand in his pocket that had a scar. You know?
A
100.
B
Yeah. And it's like we sit here thinking, like, oh, my God. I had this intuition. But it's like it's a million behaviors kind of combined into one. Your nervous system is kind of.
A
Yeah, that's pretty trippy to think about, but that's spot on.
B
Super weird.
A
That's why I stopped watching horror movies. I used to love them. I would watch one a day, bro.
B
Really?
A
Yeah. I used to love everything. Like insidious Saw, like, all that.
B
It isn't it.
A
But it. It affects your subconscious programming.
B
It fuels your brain with weird. Have you ever done psychedelic drugs before? Yeah. It. When you ever see. Have you ever had the moment where you start to have, like, some panic? Yeah.
A
Yeah.
B
Immediately those thoughts, but they're not. Again, you have to be careful because you. I Have it many times with experiences. We're all immediately like, oh, my God, this is happening. We're like, where did I get that? I saw that in a movie.
A
Right.
B
Or I saw that over here. Like, it's.
A
It's immediately.
B
It's not there. It's something that your brain pulled from elsewhere.
A
Yeah. I always thought it was interesting, like, who has bad trips and who doesn't?
B
Yeah.
A
And I've had bad moments, but never a bad trip. I felt like we got an Uber, and you pick up on energies when you're on psychedelics. So I guess the driver had some heavy energy, and it was just. I thought we were being arrested. Like, that's how heavy the energy felt. Like it was rough. But as soon as we got out, new environment went away. But one of the girls I was with in the back seat, she'd never recovered from it. She just started tripping.
B
Yeah.
A
You know what I mean?
B
Yeah. You're basically, I have this happen. But it's your. Your baseline of your nervous system reaches, like, a. A stress hole. Stress threshold, where it basically goes overboard, and then it stays sensitive. And you're basically. Your brain and nervous system are, like, forever scanning threats, which is like ptsd.
A
Yeah.
B
Your body. But it's not bad. People go, oh, my God, I'm up. I'm cursed. But it's like, no, your body has just had a bad experience that was so intense trauma, like, aversive stimulus, that it now sees that as like an entire thing to protect you. And then you get scared of the feeling you get.
A
Right.
B
And then you're afraid of fear. And this fear, it's like that whole weird cycle repeats.
A
Yeah. Is that why you had anxiety?
B
Yeah, I had a lot of weird things happening, but I also was, like, overthinking in bad ways. I would. I would believe stuff that was. Again, thoughts. I would believe that wasn't real. Because I did a lot of crazy stuff when I was younger. Things were coming back to me. You know what I mean? But I would indulge that. That. That narrative that would come in my head, Sean. I'd be like, oh, my God, this is real. This is real. And. But then I just realized, like, it's not.
A
Yeah. I used to overthink so bad. Like, when a guest canceled early on in the show, I'd be like, damn, what the did I do right?
B
You? And you create this fake narrative. Yeah.
A
I'm like, they hate me. Like, they're gonna block me. Like, and then next week, they're like, oh, I just Had a. A scheduling issue. Like let's do it. Let's film in a month. And I'm like, wow. I just created this whole story of. Of how they hate me.
B
What about now? Do you sell everything?
A
No. No. Not as bad. Like if it's someone I really respect, I'll. I'll question a little bit. But I won't get lost in like the hypotheticals anymore.
B
Yeah. Well continue.
A
No, I was just gonna say like I used to be on my bed at night just thinking for hours about hypotheticals and it was bad.
B
Is it. Isn't it funny though how it's. It's literally just in your head.
A
Yeah.
B
It's not real.
A
Yeah. None of it ever played out.
B
But you literally made it up. Or we. Or whoever the person is. Like you make it up.
A
Yeah. So like almost every night when I was in high school. Like why didn't that girl talk to me the dumbest. Like. You know what I mean? Why did that kid say that? And I think a lot of people do live that way.
B
100. That's why drugs like and prescriptions. Alcohol is so popular. People numb themselves.
A
Yeah. Escape. Yeah. That's true.
B
Which is.
A
They try. They honestly. They want you to be on it. You know what I mean?
B
Oh yeah.
A
Like when I was in elementary school they tried getting me on like Adderall and all that. They gave me Xanax as soon as I walked in. In college. New doctor.
B
You take it?
A
No. Thank God. I almost died from it. Dude. Yeah. I had a seizure from withdrawal.
B
Are you serious?
A
Yeah. That. They don't tell you that either.
B
Like you have to like seizure.
A
Yeah. Because when you're so used to it and then you cut it cold turkey.
B
Jesus.
A
You could have a seizure. So both my dad and I had seizures from Xanax withdrawal.
B
See, how is that legal?
A
It's not only legal. It's pretty much given out.
B
But that's handy. I don't. You get seizures and you do mushrooms?
A
Like.
B
Like how do you get like these. These are like strong ass drugs.
A
Strong. Artificially made mushrooms are natural. Yeah. And there's way more studies on mushrooms for mental health and how it helps with. Compared to Xanax. But why?
B
I guess it has to be money related.
A
Oh. 100 everything is when it. When you look into it. That's why they say it's the root of all. All evil. Yeah.
B
That's actually an interesting take. Yeah. It leads you to do scammy shit.
A
Yeah. I don't know if I agree with it. I mean I Think it's a big role, but I think it comes down to the person, too.
B
100.
A
You know what I mean?
B
Oh, yeah.
A
Because I've met a lot. You and I both met a lot of rich dudes that are amazing.
B
Yeah. And I've also met a bunch of poor people that are.
A
Yeah, exactly.
B
You know what I mean? Again, it comes down. What does that think? They always say? They're like, I forgot I was about to say.
A
Yeah, about money.
B
Yeah. I'm just thinking that's. Man. Yeah. So many people will say that. Like, I get so many people to bring up that, like, Bible passage, like a rich man passing through the eye of a needle and all this. And I'm like, first off, what. What the hell does that even mean? Like, an eye of, like, come on. That's so metaphorical. But also, like, you break it down. It's like, a poor person wrote this. Of course they said that. Just like a lot of people. And I think it's really bad. Like, so many people assume that every celebrity is a devil worshiper and there's this cabal. And again, I'm not. I'm not saying it's not real. I'm just saying, like, you. But you look at these people's lives and they work so hard. It's that same thing we talked about earlier, where it's like this idea that you have to be evil in order to have money or you had to have taken a shortcut.
A
Yeah.
B
It's like, I look at everyone else and there's lazy. There's don't work. Like, I. I sacrifice more than you.
A
Yeah.
B
But they'll never see that. And then, like, it's the root of all evil because some guy or Bill Gates or somebody they think is evil or. You know what I mean? There's some guy that has money that did an evil thing.
A
Yeah. And then they associate the atrocities committed.
B
By brokies is way more. Because there's more of them.
A
Yeah.
B
I mean, if you. If you want to just look at stats, there's way more broke people than rich people.
A
Way more. Yeah. That's why they call it the top 1%.
B
Yeah, exactly.
A
Yeah. No, you're right, though. When it comes to sacrifice, I sacrifice my personal life, my personal health, friendships, relationships, family relationships. Dude, I gave it all up. The first few years of entrepreneurship, it's fucking hard.
B
Look what you're doing.
A
Yeah.
B
You have a platform where people are getting their message out. Like, without. Without that, who knows? A lot of people might not help billions of people.
A
Exactly. I was playing the long, long game. And I honestly wouldn't recommend the path I took for most people because it almost fucked me up. I was so isolated and lonely at first. Yeah. Because when you and I were getting into entrepreneurship, it was not as sexy as. As it is now. You got bullied for it, you got made fun of, you got judged. It was almost shameful telling people we were entrepreneurs 10 years ago, 100. You know what I mean? Yeah. Now it's like the sick hot thing.
B
But yeah, it's like, cool.
A
Yeah. It was not like that, though. Yeah. Like dropping out of college back then. Nah, that was weird. I'm 28.
B
28.
A
How old are you?
B
26.
A
Yeah, similar.
B
Yeah. Yeah. People. Oh, yeah. So many people told me to go to college.
A
Yeah.
B
Which I think AI is going to just wreck. I don't think college is gonna be.
A
College is screwed, dude. For entrepreneurs at least. I honestly think you could probably become a lawyer, like, without college soon.
B
Yeah.
A
Just learning from AI could teach you. Yeah.
B
But again, it's like, comes down to people don't want to take action, like, read and have everything handed to them because that's how they've been kind of, like, brainwashed.
A
Yeah, dude, I'm learning. So, like, I use AI to summarize books. I use it to summarize podcasts. I'm learning so much now.
B
It's amazing.
A
It makes you, like, God level, dude. It makes me feel insane. Insane. Like you had to physically read a full book 10, 20 years ago or whatever. Now you could get pretty much the main points.
B
Oh, dude, a hundred percent. Yeah. It makes everything easier.
A
Yeah. I mean, if you're not using it, what are you doing? Honestly?
B
Yeah.
A
You know what I mean? Like, exactly. You're just falling so far behind so far. When you're an entrepreneur or just in business, you got to be constantly learning or else you're falling behind 100, you.
B
Know, and it makes it easier. Digesters. Like you said, you can summarize a book as opposed to reading because you.
A
Forget there's a lot of fluff, too, in books.
B
Oh, yeah.
A
Like 80, 90% of it's not really stuff you need. Yeah, yeah. It's like filler and anime. Anything else you got, bro. This was fun. All right, so who's actually making money from AI right now?
B
Yeah, great question. So obviously, you know, the big people, Sam Altman and all those guys, you know, the big dogs. But there's a whole contingent of local businesses, too, and people using it like. Like on the ground. Like, we talked about earlier that are really, I think the ones crushing with it. And I think right now we're in this window where so few people adopted it that if you can get in, whether you are an agency helping local businesses or not, you just get ahead way faster. And I think if, if there is an opportunity that I'm seeing which is I would say equal to selling websites when the Internet first came out is this is selling AI to local businesses.
A
Wow.
B
By far the best way to do this is using software is like High level. I know there's some others, but High Level is by far the cheapest, most robust and has the best support and it's the most beginner friendly and it can help advanced people. And I think that's what's so, so important for people to be understanding right now is you want to use something that is all in one. Too many people are going to N8N or these complicated softwares, they can do a little bit and then they have to duct tape stuff together and their costs go way up and it's really hard. It's not too intuitive and they have terrible support. High Level, you have everything in one place. So a, you have the best AI basically available to any business in one spot. Plus you have an entire CRM plus email marketing, text message marketing, the whole nine yards in one spot. Meaning you can have the all in one system which then paves the way for sentient AI agents, which is what's going to come out in 2026, which is this year, which is what people are really not ready for. Those are the agents that can do everything.
A
Damn.
B
They're not just like an AI chap on AI voice agent, those things that can talk to you via all text based platforms, call book Ubers, Wow. Door dash. This is a real thing. They already have them, but they're. That's paving the way. Is that that sentient AI agent you can do that with?
A
High Level?
B
Yeah, yeah. And that's kind of what I teach on YouTube but currently right now on what I have because I don't just want to, you know, show people High level, like to help people out when they sign up with my link. What I also do and it's completely free, no sell here they can come and they basically get access to my free community which has all the trainings you could possibly need on High Level, like everything, how to sell it, how to build it, like everything completely free. Basically all of the resource docs you need, sales scripts, AI prompts, everything to make it work better. You know entire community where you can ask questions and be part of something. So that's another big thing. But most importantly, we have, at least at the time of this video, 7Live calls you can attend for free with real agency owners. Not VAs, not coaches, real agency owners, like real people selling GoHighLevel, using it. That way they can come in and basically get like expert handholding guidance. Again, whether you're advanced agency or just starting out, trying to make money, that's pivotal. And again, all of this is free. When you sign up with my life.
A
Nice.
B
So that's something that I encourage people to do if you are interested in. This is like first off, like skip the gurus. But you don't need to fucking go to these guys trying to pitch 10K20. You don't need that right now. You need a solid action plan, which I have, and proper guidance for people that have, you know, been there and done it. And the cherry on top is completely free when you sign up.
A
It's badass.
B
Again, there's 30 day free trial too. Not just a 14 day, an extended 30 day free trial that I worked out with the high level team.
A
Nice. So click the link, guys. If you're on audio, if you're on YouTube, click the link.
B
Yeah, 100%. And here's the thing too, guys, you can try it out again. This is 30 days I worked it out, you know, not 14, 30 days you can try it out. Especially if you're interested in making money or just playing with AI again, local businesses, whatever you are like, I recommend you just try it out. And again, 30 days you can try it out.
A
Other than go high level being so powerful, what else makes it so good in your opinion?
B
I would say the community. There's no better community. Like they have the most support. The Level up summit in Dallas is amazing.
A
Heard good things about that.
B
Dude, I've been to so many marketing, management, there's nothing like it. The people are there to help you out. Everyone's networking, people just give you free stuff like it's insane. But I think the third part which is really important is the founders, Sean Varun and Robin, they are like, I mean I've talked to these guys, had full conversation when they're like some of the best people I've met that are high up in the tech space. Like they really want to help out. Okay, like, like actually care for you. They refuse to sell majority share to the point where they don't have the final say. So they're keeping that which is good for the affiliates. And they were doing it because they have the best deals, like unlimited sub accounts and all these things you can't get on HubSpot Salesforce. Like you cannot beat what they have. And again, that's due because Sean, Vernon, Robin, all those guys have literally gone through and just done an unreal job on it. Like there's no other founder that does. Like, I'm telling you right now, Sean, you can't find it. Yeah, like these guys literally will like you go to some. They will literally talk to everyone. Wow. Totally not like a good ROI for them. Like, you know what I mean? Like, it's not like they got better shit to do.
A
No, they're great people, man. I met them.
B
They're that dedicated and like, you tell them stuff. Like I've gone multiple times like, dude, the chat bot needs to be improved here. And obviously they're above that, but they're like, dude, here's my lead tech guy. Or the lead.
A
Wow.
B
Software engineer. Here's his direct line. Talk to him.
A
So they're open to feedback, dude.
B
So open. So they, the go high level communities is like their big thing. Which is in my opinion way better than the school right now. It's got way more features and like a lot of people don't know, but like a lot of the features that they have in there that have made it better than the school is because I like absolutely bombarded them being like, dude, you gotta change this guy took all of it and did it. I don't know any other company that you can do that with.
A
Not, not on their size.
B
No, no, they're multi billion dollar company. And Sean will be like, yeah, dude, here's the guy. Like let's, let's, let's run it.
A
That's awesome.
B
Yeah, it's amazing.
A
Shout out to them. Yeah, check it out guys. That was fun, bro. We got to do this again one day.
B
Of course, man, of course.
A
It's been a pleasure. Nice, dude. I hope you guys are enjoying the show. Please don't forget to like and subscribe. It helps the show a lot with the algorithm. Thank you.
Podcast: Digital Social Hour
Host: Sean Kelly
Guest: Declan OReilly
Episode Title: “AI Is Quietly Replacing Entire Teams And Most Businesses Have No Idea” (DSH #1805)
Release Date: February 3, 2026
This episode features Declan OReilly ("the GHL wizard"), an AI entrepreneur and advocate for the GoHighLevel software, diving deep into how AI—particularly sophisticated "AI agents"—is drastically reshaping small business operations. Declan and Sean discuss the rapidly changing landscape, the economics of AI adoption, the effects on jobs, and philosophical takes on work, success, and modern life. The conversation is candid, irreverent, and practical, offering a playbook for entrepreneurs and agency owners on capitalizing on the AI revolution.
AI’s economic tipping point: Declan explains how AI data centers (concentrated in places like Northern Virginia) are rapidly cutting costs for running powerful AI, potentially making one AI search cheaper than ten Google searches soon.
[00:56-01:41]
Currently, products like ChatGPT are expensive to run, but expansion in GPU capacity is set to make AI available “universally.”
"The more those [data centers] come in, the more GPUs they have, the faster it is, the cheaper AI gets. So right now... one ChatGPT search is the same cost as ten Google searches. But soon it's going to be flipped." – Declan OReilly [01:16]
Declan outlines how platforms like GoHighLevel (GHL) let local businesses deploy AI agents for sales, customer support, website-building, and automation—at a fraction of the cost of human staff.
[02:13–03:42]
These AI agents can handle complex queries, repeat lengthy emails, and outperform humans in efficiency and reliability.
"You can get an agent for $200 a month that's basically works 24/7, holidays, weekends... How are you going to beat that?" – Declan OReilly [06:11]
Example: Declan's hair salon business is "wrecking" established competition by leveraging AI infrastructure.
[04:12]
Many blue-collar industries (plumbers, electricians) stand to gain “unfair advantage” if they adopt AI agents early, especially as most competitors lack this tech.
AI-based models are “SaaS 2.0,” offering essential, sticky value to clients. Declan’s strategy: offer services so integral that if a business stops paying, “they're screwed” because revenue and leads instantly drop.
"Give them a service so good that if you leave, they'll kill themselves. Now, I know that's extreme, but... if you leave, they're missing leads instantly. They feel the pain instantly. They lose money instantly. That's what we want." – Declan OReilly [14:00]
This episode is equal parts warning (adopt AI or get left behind), tactical playbook (selling to local businesses is the move), and cultural commentary. Both Sean and Declan keep it raw, motivational, and accessible—stressing action, relentless learning, and the urgency of seizing this AI-fueled opportunity.
Memorable sign-off:
"If you're not using it [AI], what are you doing? Honestly, you're just falling so far behind." – Sean Kelly [39:59]