Dillon Latham Exposes Why Marriage Is A Scam | DSH #2010

Summary

Digital Social Hour – Episode Summary

Episode: Dillon Latham Exposes Why Marriage Is A Scam | DSH #2010
Host: Sean Kelly
Guest: Dillon Latham
Date: June 10, 2026

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Brief Overview

In this candid episode, Sean Kelly sits down with influencer and entrepreneur Dillon Latham to explore controversial topics such as the purpose of marriage, the “villain” persona in digital culture, the modern dynamics of looks and status, building personal brands, and the psychology of loneliness and male identity. With raw opinions and unfiltered insights, Dillon critiques societal norms, exposes flaws in the institution of marriage, and shares his unorthodox approach to life, business, dating, and self-optimization.

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Key Discussion Points & Insights

The Privilege of Being Hated & Playing “The Villain”

• Dillon opens by claiming, "It's literally a privilege to be hated, because most people will never do anything significant enough to be talked about at all." [00:00]
• He leans heavily into the "villain" persona, seeing controversy as a tool for recognition and business leverage.
• “If those are the heroes, then yes, I’m the fucking villain.” [16:03]
• Dillon views "hate" as a powerful form of attention, arguably more impactful than being loved. [21:22]

Marriage as a ‘Psyop’ and Modern Relationship Philosophy

• Claims marriage contracts are a “psyop” and advocates avoiding them except for religious reasons:
  • “Signing a contract of marriage is a psyop. … There truly is no real upside." [00:14, 29:44]
• Notes that even among married couples who don’t divorce, “around 80% of marriages fail regardless if they get divorced or not. … Money is the number one thing.” [29:08]
• Sees financial success as a prerequisite for dating or relationship success:
  • “You need to come to the table and already have won the deal. And the only way you do that is by having money, power and status and good looks.” [14:37]
• Admits meeting his girlfriend after achieving significant status and money and doubts marriage is necessary for relationship fulfillment. [14:09, 29:44]

Looksmaxing, Brainmaxing and Self-Improvement Philosophy

• Explains his popularity began with looksmaxing—using unconventional beauty tips, but insists brain optimization (“brainmaxing”) is more important.
  • "Ultimately life maxing brain is more important than looks and I try to get that across." [02:05]
• Downplays the cost of looksmaxing unless surgery is involved: “I probably spend less than it would cost me to get a week’s worth of groceries…maybe $100 a month.” [06:47]
• Experimented with bizarre tactics like “injecting sperm” (salmon, not necessarily human) into his face, and using his own tears as sea salt spray—mostly for viral attention. [03:55, 04:53]
• Emphasizes efficiency: “People are just so unbelievably bad at business that they don’t understand the game of streaming. … I stream for one minute, get the clip, and then I’m off stream.” [00:28, 17:34]

Genetics, Fate, and “Pill” Philosophies

• Outlines “pill” ideologies:
  • Blue pill: “Be yourself”
  • Red pill: “Be better”
  • Black pill: “Work with what you got because you’re ultimately genetic determinism is taking over” [11:10]
• Dillon: “The black pill is the most accurate view of the world.” [11:50]
• Argues most success is genetically determined—talent, IQ, looks, and even happiness are mostly inherited. [07:27, 11:50]

On Business, Branding, and the Rise of the Antihero

• Dillon is entrepreneurial at the core—growing his “Simpletics” cosmetics brand to six-figures a month using controversial marketing.
  • “Branding is everything. ... My promise is that I’m the fucking villain, so I’m not going to keep that brand forever.” [23:44-24:26]
• Looks up to figures such as Alex Hormozi and the Paul brothers, noting how the villain persona is profitable and enduring.
  • “Logan Paul is, was my number one inspiration as a kid.” [19:49]
• “If you’re not building a brand in 2026, you’re going to get [destroyed] by AI.” [24:29]

Science, Logic, and Religion

• Claims he makes all decisions from a scientific, rational perspective, but admits an appreciation for the value of religion in maintaining societal morals. [35:01, 35:39]
• Self-identifies as agnostic but sees highly religious people as more trustworthy. [35:39]

Male Loneliness, Status, and Dating Crisis

• Talks openly about loneliness even after achieving status, attributing social difficulties among men to lack of status and value.
  • “To fix the loneliness problem, you need looks, money, power and status.” [26:28]
• Diagnoses the current dating crisis as a “brain issue,” not just a looks issue—men lack charisma or inhibition, which he claims are genetically rooted. [40:48]
• Admits most “advice” on the internet is too generalized; success requires a personal, context-based approach. [22:57, 23:40]

Emotions, Masculinity, and Control

• Believes men should strive to control emotions:
  • “As a man, if you cannot control your emotions, you are weak. ... If you cannot control your emotions, what can you control?” [32:22]
• Displays self-awareness admitting that “no one is in control of their emotions. Your brain is a response mechanism.” [33:12]
• Advocates learning to cry for strategic reasons but says the feeling is usually real and comes from genuine pain. [25:11, 25:50]
• Paradoxically, he jokes about never having cried or gotten angry to reinforce his "non-emotional" persona. [38:10]

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Notable Quotes & Memorable Moments

• On the Villain Persona:

  • “It’s literally a privilege to be hated, because most people will never do anything significant enough to be talked about at all.” – Dillon [00:00, 21:22]
  • “If those are the heroes, then yes, I’m the fucking villain.” – Dillon [16:03]

• On Marriage:

  • “Signing a contract of marriage is a psyop. … There truly is no real upside.” – Dillon [00:14, 29:44]
  • “I think signing a marital contract is people’s way of trying to put a safety net on their relationship. When in reality you either love the person or you don’t. And a contract won’t save that.” – Dillon [29:44]

• On Self-Improvement:

  • “Improving your looks is literally 20 minutes out of the day, whereas improving money and status takes significantly more time.” – Dillon [02:23]
  • “If you’re spending a lot of money on looks maxing, you just have a brain issue and you should be brain maxing.” – Dillon [07:04]

• On Status, Branding, and Success:

  • “Branding is everything. What differentiates Amazon from the next best competitor? Who is even the next best competitor next to Amazon?... It’s because Amazon has the best brand.” – Dillon [23:44]
  • “If you’re not building a brand in 2026, you’re gonna get by AI.” – Dillon [24:29]

• On Loneliness & Self-Worth:

  • “A valuable person will attract women and men, not in a fucking gay way, but they will attract men as friends.” – Dillon [26:28]
  • "If you look at life as a chessboard, the best move to make isn’t to directly fix the problem of loneliness. … You need to be valuable." – Dillon [26:28]

• On Emotions and Masculinity:

  • "If you cannot control your emotions, you are weak. … The only thing that you might have some control over is your own brain.” – Dillon [32:22]

• On Internet Virality and Efficiency:

  • “I stream for one minute, get the clip, and then I'm off stream. I did in a minute what took someone eight hours.” – Dillon [00:28, 17:34]

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Timestamps for Important Segments

• [00:00] Being hated as a privilege & villain persona
• [02:05] Looksmaxing vs. brainmaxing philosophy
• [03:55] Extreme self-improvement experiments (injecting sperm, using tears, etc.)
• [11:10] Blue pill, red pill, black pill explained
• [14:09] Dating success through status and looks; meeting girlfriend on Hinge
• [16:03] Embracing the “villain” and authenticity
• [17:34] Leveraging streaming efficiently for viral growth
• [23:44] Brand is everything; business focus over fame
• [24:29] Consequences of not having a brand in the age of AI
• [25:11] On men and crying; weaponizing emotion for virality
• [26:28] Loneliness and the strategy for solving it: become valuable
• [29:44] Marriage as a scam, dysfunction rates, and the myth of the “marriage contract”
• [32:22] Emotional control as a masculine value
• [35:01] Scientific, logical worldview versus religion

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Final Thoughts

Dillon Latham’s unique blend of dark humor, genuine vulnerability, and unapologetic bravado sets the tone for an episode that sharply critiques mainstream social values and the self-help industry alike. His philosophy is firmly rooted in optimizing for power, status, looks, and most of all, efficiency—whether in business, relationships, or personal growth. The conversation is a must-listen for anyone interested in the evolving psychology of internet fame, status signaling, masculinity, and the shifting meaning of marriage and success in the digital age.

Transcript

[A]

It's literally a privilege to be hated, because most people will never do anything significant enough to be talked about at all. Signing a contract of marriage is a psyop. It's a psyop. Sure, if you want to do it for your religion, I respect that. But just be aware of the fact that when you sign that contract, there truly is no real upside. That's why I'm steamrolling everyone, is because they'll sit there and stream for eight hours to get a singular clip. I stream for one minute, get the clip, and then I'm off stream. I did in a minute. What took someone eight hours. Yo, you have the number one podcast, you know. You know I used to look up to you, right? But for you. So, yeah, let's hear what you were gonna say, man.

[B]

That's an honor, dude. Yeah, we're number one on Apple right now. But you're blowing up too, man. You just did a trip in la. You're going on a bunch of big pods. How's the. How's the rise to this fame been for you?

[A]

I mean, I'm tapped in with the elite, so that was a pretty good upside, in my opinion, like having all the political figures backing me.

[B]

Did you always want to be in that elite club? Like, was that your goal, getting into social media?

[A]

No. I just don't understand why, like, no one will openly admit that they're in with the elites. But I just kind of say it because it's like, people are going to think it's a joke anyway, so it's like, of course I can just say it. No, everyone's too afraid for whatever reason.

[B]

Have you gotten any weird offers to join the Illuminati yet?

[A]

Illuminati? No. When I say elites that it's not even that. It's something completely different.

[B]

What do you mean by elites, then? You just talk an income level. You talking, like, politics.

[A]

Just people in power is what I can say.

[B]

And you, you want to be in that position?

[A]

100%, yeah. I don't understand why people try to beat around the bush with it. The thing that I think is good is, like, even though I'm the fudgeing villain, I have good in my heart. You know what I mean? So, like, I'm willing to say it because it shows that I'm being honest about it. And then I can just, you know, say. Say whatever I want to say. But I know I have good in my heart. My. My goal is to help people, so.

[B]

Yeah, I mean, you're helping people look better Right, that's, that's one of your

[A]

goals, helping people look better. But ultimately life maxing brain is more important than looks and I try to get that across. But talking about looks is famous right now. It's popping. So that's the thing that I use to get my foot in the door and get people's attention.

[B]

Okay, that's interesting because I thought you put looks as number one priority. So is it number one for you or.

[A]

No, looks is not number one. I think for some people it should be because it's one of the easiest things to improve. People act like gaining looks, money and status are mutually exclusive. Improving your looks is literally 20 minutes out of the day, whereas improving money and status takes significantly more time. So I think the idea to say that why do you only focus on your looks? People ask me that all the time. It's just a horrible question because that's like me asking why do you take showers? You know what I mean? It's so easy to do, why not do it?

[B]

So when you look at someone like Clavicular who probably spends more than 20 minutes a day on looks, what do you think about him?

[A]

Clive does not spend more than 20 minutes a day on looks. Like maybe if he were was working out in the gym or something, maybe. But realistically, Clav is not spending much time on looks whatsoever. He's focused on money and status. But to get his foot in the door he used this community that is raving, which is looks Maxim community. And he just had a good strategy. So like he's not spending more than 20 minutes.

[B]

Oh, that's interesting. I thought he was by all the content I've seen, but maybe he, maybe he invested a lot of time at first. Right. And now it's just kind of paying off, bro.

[A]

Literally. Yeah, yeah. At the first he, he gained his knowledge. I would consider being on looksmaxing.org as like going to college and. Except it has a way higher ROI than college. And then once you escape the forums, you can then go out and use your looks to your advantage.

[B]

What do you disagree with him on? When it comes to the specific looks maxing strategies, do you do a lot of the same stuff he did?

[A]

No. So he uses steroids, Clive uses drugs and he's getting better. He's stopping now, which I actually applaud him for because he has a large amount of influence. The looks max as I do are a lot more random. So I'll put on like a bunch of makeup or I'll do certain self tanning methods. I Don't I have yet to use injectable peptides? I did inject sperm in my face, but that's a side note. That was just for science. So yeah, I don't really do anything too crazy other than injecting sperm in my face and using my tears as salt spray.

[B]

Was that your sperm or was that salmon sperm?

[A]

I don't even want to answer that

[B]

question because I've seen girls do the same sperm stuff, but I haven't seen human sperm, you know.

[A]

Yeah, I think a lot of people don't know this, but you salmon sperm is very similar to human DNA. So if you want your face to literally be like remolded your skin texture, you can inject salmon sperm. And it is a crazy method. You have to go to Korea to do it though. So.

[B]

Damn. You said crymaxing. So you're still using your tears on your. Your hair?

[A]

Yeah, if I'm gonna cry, I'm not gonna let it go to waste. I'm not a wasteful person. So I'm gonna put the tears in my hair. Sea salt spray. And I think people think it's funny, but it's not a laughable subject. I think it's useful. I think it's the equivalent of like wasting food. It's like there's people out there who want that. Why? Why would you waste your tears?

[B]

What's the technique with the sea salt spray? Because I bought some on Amazon. I tried it out, but it made my hair more dry. So is there a specific technique with it?

[A]

Yeah. So sea salt spray is made to make your hair more dry. The way that it works is it draws the moisture out of your hair and from that it makes your hair more dry, which allows it to have more friction, which allows your hair to stand up and be more texturized. So this is a product good for people. Straight to wavy, even loose, curly hair. But your hair is a bit too curly for this product. You should use a curl mousse or something of that sort.

[B]

I feel that. I feel that. Do you shower and shampoo and conditioner every. Every single day.

[A]

Conditioner. I don't really like it. Shampoo. I. I'm actually creating one for my brand Symphatics that I actually do want to use. But thus far there's only been one good shampoo that I've used that I really like, which is Dr. Squatch. So we're going to make one similar to them, but they still don't have the best ingredients. So. Yeah. But ultimately I don't really Condition ever. But I do shampoo.

[B]

Yeah, Most of the ingredients are terrible. What about lotion and stuff on your face for acne?

[A]

Lotion for acne. I mean, I know Ryan Garcia puts lotion in his hair on but lotion on your face, I mean, it's just gonna clog your pores and give you acne most likely.

[B]

Really? Even the ones that are dermatologist approved.

[A]

So if you're using a facial type of moisturizer and it's called a lotion, sure, that's fine. It's probably non comedogenic, meaning it's not going to give you acne.

[B]

How much money have you spent on looks maxing?

[A]

50k a month minimum. And I'm kidding, it's nowhere near that. I spent like bro, literally, I, I barely spend any money looks maxing. Like I don't really understand how people are spending so much money. Unless you're getting surgery, it's like maximum. I probably spend less than it would cost me to get a week's worth of groceries. Like I'm spending maybe a hundred dollars a month. Hair products, whatever. It's just like, it's not that expensive. Like if you're spending a lot of money on looks maxing, you just have a brain issue and you should be brain maxing because I don't know where you're spending that much.

[B]

It doesn't make sense when it comes to brain maxing. Do you think you could actually increase intelligence though? Because there's some people that say your IQ is set.

[A]

Yeah. So IQ is 80% genetic after a certain age. And it's mostly genetic just in general. But the thing is, increasing your iq, it's not like you're maxim, you're increasing the overall IQ that you can reach. It's just most people are minimizing their IQ to such an extent that doing the IQ maxing methods, it just allows them to reach their full potential the same way that an obese person is not going to reach their full looks potential. Someone who's sleep deprived will not reach their maximum IQ potential. So IQ maxing does work, not in the sense that it's increasing it, but just in the sense that you're maximizing what you already have.

[B]

Have you ever tested your iq?

[A]

I haven't, but I measure iq. I don't know if IQ is such an important metric that people make it out to be. I think overall brain is the metric that people need to be maxing. I IQ is just a good buzzword to get people in the door. But realistically someone who is stupid, who takes action will probably have a better life outcome than someone who has a high iq.

[B]

That's interesting. I mean, you're not wrong. There are some studies on happiness levels and IQ levels, and it does seem if you're too smart, it's actually worse for you, you know?

[A]

Yeah. So I'm the fucking villain, and I'm way too smart, and I think that's a problem. So I kind of dumb myself down. I have to, otherwise I won't be able to function. I literally become autistic. People think I'm autistic and. And they think I'm gay and transgender, which are all three different topics. But the main point is my brain. I need to dumb it down to actually operate.

[B]

Let's dive into that. So when did people start thinking you were gay?

[A]

I mean, it started with my girlfriend. She was like, I think you're fucking gay. And I was like, I'm not fucking gay and I don't care. I literally said. And I went viral on Twitter for this. I said, I take people thinking I look gay as a compliment because the average neurotypical gay person is going to just be more hygienic because the gay dating market is more competitive. So they're literally just going to be a more hygienic version of the average person. So that's why I'm like, okay, why would I care if someone says I look gay? They're just saying, you look more hygienic. It's like, why would I care?

[B]

So they're saying, you look gay but not act gay.

[A]

I don't really act gay. Aside from the part of putting on makeup, having a high pitched voice, and looking like a twink. I don't really act gay, though, in my opinion.

[B]

Are you trying to change the pitch of your voice? Are you kind of at peace with it?

[A]

I need to voice Max. So I wake up every day and the first thing that I do is I scream on my balcony. And people have called the cops because they think there's been murders going down, but it's actually just me scream maxing to get a deeper voice. And the next step to that would be smoking cigarettes, which I don't really want to do because that's horrible. So, yeah, just screaming into my pillow sometimes for the sake of voicemaxing, but also because life is kind of hard.

[B]

Wow. I didn't know that worked. I need to try that. Yeah, it does.

[A]

It just tears up your vocal cords. So it's actually ultimately a kind of a bad Thing, but, you know, I kind of play into my. My features that make me twink maxed or whatever. I think it's actually almost beneficial in a way, because every other guy who's in the looks maxing space is going to be on steroids. They're going to be jacked, they're going to be huge. I'm skinny and I look somewhat feminine, but. But that actually gives me an edge.

[B]

I feel that I got bullied for my voice too, growing up, so that was an insecurity of mine, you know?

[A]

Well, I mean, you have a pretty good voice. Someone's voice who I don't really with at all, and he completely fakes it is Andrew Jenic. If you hear him, I snatched his wig and then his voice got really high and that was his real voice. He fakes his voice.

[B]

No way. Makes you wonder who else is faking their voice, right?

[A]

Yeah. I mean, are you? I think your voice sounds.

[B]

I'm not. There were some comments when Tate came on the pod that he fakes his voice, but yeah, I saw you did

[A]

a podcast with Andrew Tate. Can you. What was your outlook on him?

[B]

So I got deep in the red pill manosphere stuff during COVID but now I don't really align with it. What about you?

[A]

Yeah, I think the period that guys go through is they start out blue pilled, then they get red pilled, then they get black pilled. And just to explain, blue pill in a sentence would be be yourself, red pill in a sentence would be be better. And black pill in a sentence would be, I guess, work with what you got because you're ultimately genetic determinism is taking over. So I think the black pill is the most accurate view of the world. So someone like Andrew Tate, guys felt like they could relate because he'd be so motivational and all this. But ultimately the red pill is kind of a psy up.

[B]

I feel that. So you. You align with the black pill movement.

[A]

I don't know how a logical person couldn't align with the black pill. It's basically the idea just scientifically, your brain and your looks and almost everything about you is mostly genetic. And that's really what the black pill hits on. And it also hits on the fact that you can't control the outside world, which is also true, and you can't control most things. So I think it's just an accurate view of reality.

[B]

What do you think about the feminist movement?

[A]

How would you describe the feminist movement? The idea that women should be equal to men or what?

[B]

I think that's how it started. But what do you think about the modern feminist movement where people in the red pill say females have more power than males and all that?

[A]

To be honest with you, I don't really look into that. I am an individualist, so what I preach is like, focus on yourself until you're in a position of power and then focus on those issues. So like, I don't see people will say, like, Dylan, why don't you speak on politics? It's like, I mean, sorry, they'll be like, weapon X, why don't you speak on politics? And I'm like, until I'm at the utmost height of the totem pole of success, I don't, I'm not going to speak on that. It's like, why do I care? The same way that like Mr. Beast right now, if he were to speak on a political subject on Twitter or whatever, everyone would listen and he would have true influence. If Mr. Beast made a political take when he was on the come up, he would have gotten blackballed off the Internet, you know what I mean? Luckily, I'm in with the elites, so I got to watch what I say as well. But you know, I just think it would be a weak strategy to speak politically as of right now. Unless it's a water take.

[B]

It does put a target on your back when you defend one side, you know, I agree.

[A]

So I just don't think it's literally. If you treat life like a board game, most people are just bad at playing that game. And I think a bad move to make on the chessboard for me would be talking about some political take right now. It just doesn't make sense.

[B]

I feel that. How much time do you spend pursuing woman? Is that a full time job for you?

[A]

I have a girlfriend now and it was the least friction thing ever. I literally met her on like Hinge and then we just started like talking and then dating and then she was just valid. She's really cool. And I just, I didn't really need to spend time. It just kind of like happened.

[B]

That's impressive because dating apps, I've heard from a lot of guys, they don't work anymore. But you met your girl on Hinge.

[A]

Yeah. Well, I mean, on my Hinge profile it was me next to a private jet with me next to like just an ultimate status max. So really if you want to succeed on dating apps, you need a looks max and status max. If you have those things, you're going to be top 1% outcomes. Mind you, I'm under the height of 510 in 2026, which should be life ruining. Yet I still got a girlfriend, still got status max, gain power, backed by the elites, and I made a shit ton of money as well.

[B]

Do you think you could status max if you're financially broke?

[A]

No, like, I think the best way to get a girl, it's kind of like a business meeting. You need to come to the table and already have won the deal. And the only way you do that is by having money, power and status and good looks.

[B]

Okay, so you waited till you had all that before you started dating?

[A]

Yeah, I literally had a goal in my head. I wouldn't talk to a girl until I was extremely successful. So, like, that's what I did.

[B]

I feel like most people don't think that way though, to be honest.

[A]

I think most people have suboptimal lives. And that's why I'm trying to spread the message of help people, help yourself so you can help people and then go and attack the world. The world is a completely brutal, fucked up place. So people ask me about say like Clav or these people who are seen as like, bad. Right? The world is so fucked up that some people feel the need that they have to do bad to get to the top. And as much as I would like to be like, oh, I'm this hero, the reason I say I'm the fucking villain. Weapon X Double gulp. Slurpee cup. Weapon, double gulp. Fucking Slurpee Cup X. Is because sometimes people. Luckily I didn't have to do this, but some people have to do bad shit to get out of this world. And it's like people want to act like they're such good people. They're not. They're not good people. And if I were to act like I'm such a virtuous person, I would be disingenuous because I don't think there's such thing as good or bad people.

[B]

You're being authentic. That's why you're blowing up right now. I think people can relate with you, you know?

[A]

Yeah, I'm authentic and I have a bit. And I have a character and I have a real side. You never know which one you're going to get, which is inherently interesting.

[B]

But.

[A]

But also I just want to hit on this point about there's no such thing as good and bad people. I say I'm the fucking villain, right? It's a joke. But it's also not because look at the heroes we look up to. People look up to Clav. People look up to people taking steroids, whatever. If those are the heroes, then, yes, I'm the fucking villain.

[B]

Yeah. Now, when it comes to being the villain, what's your fine line there? Because you got guys like Jack Doherty, who's the villain, But I think it gets a little too far. Like, do you have that in mind when you're playing that role?

[A]

I'm an outcome driven person. So when you look at someone like Jack Doherty, is what he is outputting into the world, good or bad, and in my opinion, outcome wise, I mean, it's done a lot of bad, to be honest. And I don't hate the guy for it, but he's done a lot of bad. When you look at me, I say I'm the fucking villain. I get attention, people hate me. But look at what I've put out into the world. I spread a message of don't do steroids, drugs, whatever. Optimize your health, your looks, your status, your money, your power. Nothing that I put out into the world, regardless of how, how I got there, has been ultimately, in my opinion, bad.

[B]

I feel that when you look at a pie chart, would you say you have more haters or supporters right now?

[A]

More supporters, easily. Because people look at me and they think, I honestly relate to this guy. It's kind of funny. I don't know what's a bit, what's not, whatever. But I definitely have more supporters. And honestly, I think I need more haters. I really do. And that's why I, I'm not being controversial enough.

[B]

I mean, streaming will definitely do that. I feel like. How many hours a day are you streaming right now?

[A]

It depends on the day. Sometimes 30 minutes, sometimes two hours. Ultimately, people are just so unbelievably bad at business that they don't understand the game of streaming. And that's why I'm steamrolling everyone, is because they'll sit there and stream for eight hours to get a singular clip. I stream for one minute, get the clip, and then I'm off stream. I did in a minute. What took someone eight hours. So statistically speaking, I'm just more efficient per unit of time.

[B]

I feel that, okay, I thought you were streaming all day. Like some of these kids are streaming 10, 12 hours a day.

[A]

You know, streaming is cooked, bro. I think. I don't like streaming. I do it because I know it's gonna work. And I, I'm a, an outcome driven person. So if I have to go through pain to get what I want, I'm gonna do it every time you're Gonna start a pod. I, I, I love talking and I would love to do it, but I think if would be a shiny object. I'm focused on my brand, Synthetics and me. Streaming is ultimately a way of getting it out there more.

[B]

I feel that you've really scaled that brand. I saw some articles. You're doing six figures a month, right?

[A]

Yes. And we're going to be, I mean we're one of the top on Amazon. And once again it comes down to spreading a good message. This is Simple Cosmetics. That's why the name is Simpletics. I do all natural ingredients and all this. So I've managed to be controversial in the marketing side. But within what, like I said, what I'm putting out into the world, I consider it to be good. If there is any such thing as good, all natural, healthy products for your body to make you look better good. In my opinion, like I said, I don't know if there's such thing as good and bad, but if there is, I think this is good.

[B]

I mean that's something I'd buy if it's all natural. Because Jake Paul has a fragrance brand. But if you look at the ingredients, not to call him out specifically, but there's some weird shit in there, you know.

[A]

Yeah. Fucking Jake Paul, he's like the trouble child, but I'm the fucking villain. Weapon X. Which name is fucking cooler, Weapon X or the problem child? I fucking name mog the fuck out of Jake Paul. And I'll be honest with you, he mogs me in a lot of other ways. He used to look smog me until he got punched so hard that his jaw became magnified and bigger. So now I would say, you know, Jake Paul, I actually kind of, you know, maybe he's the fucking villain. I kind of like that side of him, be honest.

[B]

He's one of the OG villains. Him and his brother Logan. I feel like they, they were the first to really monetize the villain Persona.

[A]

You know, I think Logan Paul is, was my number one inspiration as a kid. And now when I look at him, he seems like a high IQ look smacked successful ass person. I would love to be like Logan Paul in regards to his success. And when you look at it, I would like you to answer this. Other than Logan and Jake Paul who was still around from that era that you still see maybe KSI maybe but like maybe Mr. Beast, I guess he's pronoun era.

[B]

Yeah, he's before. Yeah, there's not many, you're right. Not many from the. That's like the vine era you're talking about, right?

[A]

I mean, yeah, if. If I look at it, the vine era or Even just the YouTube vlogger era, the only people who have survived are Logan and Jake Paul. So if there's anyone to look at and study, it's them.

[B]

I feel that, yeah, I've been watching them for a while. I got to give them flowers. I know they both get a lot of freaking hate these days, but they set the tone, you know, so there.

[A]

Look who's the real villain between Logan and Jake Paul? Most people would say Jake, but I actually think Logan might be the true fucking villain. He's like the number two ranked villain behind me, according to Harvard at least. And I think that's a pretty viable source. I'm number one ranked fucking villain. Literally just. I have the weapon X tag next to me. I just think that Logan is misunderstood. I guarantee you off camera, and I've heard about this, he's like the nicest guy, really, but he's aware that you have to play this role of a villain in order to stand out.

[B]

I mean, it's worth. And wwe, whenever you see him perform, he gets booed out the stadium, but he's owning up to it, you know?

[A]

Exactly. I think it's literally a privilege to be hated because most people will never do anything significant enough to be talked about at all. And if I could choose to be hated, known, loved, I would be. I would be hated because it's the most strong emotion.

[B]

Would you either have a ton of money but no social media presence or a ton of followers but no money?

[A]

A ton of money. Because I'm also open about this. What I'm doing is ultimately a mastermind business play. So, like, I'm a businessman at heart. That's what I am. I do. Rotted in my bed for a year and a half just studying business and. And now I'm attacking social media from a businessman perspective. And everything I do is business oriented. Nothing I do is just because, oh, I want to be famous. I could. I mean, it's good, it's nice, but really, status is a means to money for me.

[B]

I feel that. When you were doom modding for a year and a half, who were you studying?

[A]

Alex Hormozi. He's literally the go. I can literally look in a crowd of people and like, tell who watches Alex Hormozy and not because they operate on a different level. So if you never studied Alex or Mosey, I think you're just missing out. If you've never Studied, you know, there's just certain things everyone needs to be pilled on. Like you need to study Alex or Mosey, you need to study human nature, you need to study human psychology. If you're not studying at least the last two, maybe not Alex and Rosie specifically, but business, human nature, human psychology, you are, you are missing a piece to the world and you are going to get by someone who has studied those things.

[B]

Facts. Yeah, homo. He's a goat. I've read all of his books. Shout out to him because you didn't go to college, right?

[A]

I did not go to college because it would have been an opportunity cost. The people who say college is a scam or college is not a scam, both of them are wrong because ultimately everything is in your own context. And if you take blanketed advice off the Internet about your personal life, you, you have lost, you have failed, you have taking a gamble on your own life. For example, me saying you see salt spray to look better, that's not like a personal thing, that's just something that's proven. Whereas me saying college is a scam or college is not, no one could know that because it's up to your individual views and like what you actually do. So I think personal life trajectory, you can just not. You should not be taking advice off the Internet.

[B]

I feel that. What's the best investment you made?

[A]

The best investment I made was starting a personal brand and the second best was starting my brand, Simplex. Branding is everything. What differentiates Amazon from the next best competitor? Who is even the next best competitor next to Amazon? I don't even fucking know. And there's a reason I don't. It's because Amazon has the best brand. Branding is everything. And if I were to define it, because a lot of people say these words, they don't define it, I would define it as what you associate yourself with or, or just simply a promise. Those are what branding are right now. My promise is that I'm the fucking villain, so I'm not going to keep that brand forever. But you know, even someone like Logan Paul, his promise is that whether you love him or Hayden, he'll be entertaining.

[B]

I agree. I think especially with the rise of AI, Brand's going to be everything.

[A]

You know, it's. Bro, the thing is, look at me in my fucking hunter eyes when I say this. Oh, shit, that just fell. My branding right now is that I'm a looks maxer who cries and I'm the villain, right? And I'm not going to keep that forever, but I got my foot in the door. So if you show up as something consistently over time, that's how you build a brand. And if you're not building a brand in 2026, you're going to get by AI. You're gonna get by everyone, including me. So I just hope that people watching this right now can really, really, really take that to heart. You need a brand, whether it's personal or a business.

[B]

Do you think more men should cry? Because right now a lot of guys see it as soft.

[A]

I think that you should do whatever the fuck it takes to get people talking about you. I fucking cry. And listen, I was number one on Twitter. I've done ABC News, I've done other news stations, which will be dropping soon. I have a TV episode on Hulu, all because I was willing to shed a tear on the Internet. Is that not the most easy, minimum viable thing? The fact that people aren't willing to do that, it's hard to say that they would be successful. If you're not willing to cry on the Internet to get what you want or do anything on the Internet that doesn't break your own moral code, I think you're kind of weak.

[B]

That's impressive. Have you trained yourself to be able to cry on command?

[A]

Yeah, actually I have. But when I shed these tears, it's from a place of reality. It's not from a place of completely faking it. So when I think of, okay, if I want to cry, what do I want to think about? I think about the fact that I'm completely alone in this world. I have very few friends, really anyone I can trust. I. I basically have no family other than my brother. And then I have, you know, I have a fucked up childhood. So when I, when I shed these tears, yeah, it's funny and I'm doing it to get attention, but it's coming from a place of being brutally fucked by this world.

[B]

You're not the only one struggling with loneliness. It's at an all time high right now. You know, a lot of guys especially struggling with it.

[A]

Yeah. So guys are struggling with loneliness. And I hate to say this, but like I said, if you look at life as a chessboard, the best move to make isn't to directly fix the problem of loneliness. The thing that must be done is you need to be valuable. A valuable person will attract women and men, not in a fucking gay way, but. But they will attract men as friends. So the, I think the number one problem of men or anyone being lonely is their inability to diagnose problems. What that means is they look at hey, I'm lonely and they think, hey, let me go talk to people. Which yes, that's a fix. But if you want to have high quality friends, high quality women, you need to get status, money, power and improve your looks. Then instead of only fixing the loneliness problem, you, you're fixing every problem. And the people attracted to you will have similar values of wanting to improve those things which makes you more powerful, gain more status and helps you in every regard. So I'll make this simple. To fix the loneliness problem, you need looks, money, power and status. You will attract whatever you want if you have those things.

[B]

So would you say you're no longer lonely at the moment?

[A]

I mean, I know Andrew Jennick is no longer in the us so I would say, yeah, no, I'm fucking lonely as shit. I have no one, I have some people, but everyone is trying to use me. Everyone is leeching off of me. My girlfriend is one of the only people in this world at the moment that I can sit there and not feel like she's leeching off of me. So I mean, realistically, yeah, I'm fucking lonely as shit, but I'm willing to be lonely for the sake of helping others and myself.

[B]

When you met her, were you this successful? When did you guys meet?

[A]

I met my girlfriend literally like just over a month ago. And, and if it's been, I think it's been about a month and she maybe because she saw me with a private jet on my hinge profile or whatever, sure you could make that argument, but I don't care. Nor do I think she's. She's with me for that reason. And the only reason I say that is because when we sit and we talk, money doesn't fix our problems. Our problems are only fixed via emotional support or like me being me or her being her. So I don't think she's with me for that reason. And I think I would be wrong to say that she is.

[B]

Interesting. Do you think money fixes most problems though?

[A]

Money fixes almost every problem. So once again it comes back to this. Marriage in the US has like such an, a high fail rate.

[B]

Yeah.

[A]

We need to look at what is causing that. So marriage, you know, it's not. People say 50 of marriages end in divorce. Yes. But how much of marriages end or are unsuccessful without divorce? I would say around 80% of marriages fail regardless if they get divorced or not. And I think it's actually a lot worse to not get divorced when you need to be divorced. So the number one issue is money. Money is the number one thing. Once again, this is where people are just bad at understanding their own problems. And if you were to have more money, you would be more likely to have a successful relationship. Point blank, period.

[B]

Is marriage something you'd ever find yourself in in the future?

[A]

Initially I thought no, and maybe I wouldn't get married. But you know, at this point, I think marriage, signing a contract of marriage is a psyop. It's a psyop, sure, if you want to do it for your religion, I respect that. But just be aware of the fact that when you sign that contract, there truly is no real upside. And people say, oh, tax, once again, just make more money. And then you like spend your money more wisely within your business and that tax thing that you're getting for marriage becomes irrelevant. I think signing a marital contract is people's way of trying to put a safety net on their relationship. When in reality you either love the person or you don't. And a contract won't save that.

[B]

I feel that a lot of guys fear marriage these days. What do you fear in life? Do you have anything that keeps you up at night?

[A]

My biggest fear is being insignificant, being unsuccessful. I think most people, whether they admit it or not, that is their fear. People, human nature shows that we are self centered beings. Meaning even if you do something seen as selfless, it can always be tied back to your own interest. Which means that ultimately, no matter what, which way you spin it, humans are self centered. So I think being insignificant, being meaningless, being not useful are the main things that people fear. And then they usually, once again, people are just bad at understanding their problems. So they try and say, oh, my problem is I'm not good at playing the guitar. Some random bullshit. It's like, no, you're just insignificant. And giving yourself significance would fix most of your problems.

[B]

It's actually great advice. I do see, I see it more as a survival instinct for people. I know we get called selfish a lot, but I think it's human nature to want to thrive and survive you.

[A]

It is, it's everything that you want to understand about yourself as a human is very understood via science. So whenever I'm happy, sad, or I have an emotion that's negative, for example, I literally go on AI and I look up a scientific study relating to my emotion and I counterbalance it. For example, when I'm sad, majority of the time I just need sugar, sunlight and some sort of oxytocin, meaning talking to someone. So all of the problems that you have. People like to hype up human beings as if we're more complex or more like, you know, great than we really are. When in reality, your brain is just experiencing a chemical reaction and you just need to scientifically counterbalance that chemical reaction.

[B]

When you see men expressing emotion, whether it's sadness, anger, whatever, do you see that as them not being able to control it? Do you see it as a weakness? What's your take on emotions?

[A]

Men not being able to control their emotions is one of the weakest things you can do. I had an argument with my girlfriend where I didn't yell at her, but I was obviously very mad. And I literally clocked myself. I'm like, I'm being a weak man right now. As a man, if you cannot control your emotions, you are weak. Like you are. You are weak, and it's okay to be weak. Let me preface by saying that you're not a bad person. But if you cannot control your emotions, what can you control? You can't control the outside world. You can't control the genetics you were given. You can't control other people. The only thing that you might have some control over, if that is your own brain, and that actually really just comes down to intelligence, in my opinion, your ability to control your emotion. Me, I just looked up scientific experiments to understand how to counterbalance my emotions.

[B]

So would you say you're in full control of your emotions at the moment?

[A]

Absolutely not. No one is in control of their emotions. Your brain is a response mechanism. It is not what we think it is. We don't have control of our brain. Our brain has control of us to an extent. So if you do something that increases a certain chemical in my brain that is negative, I will feel that negative emotion outside of my control.

[B]

You're right, though. 95% of our actions are subconscious.

[A]

Exactly. So my belief, actually is that you can't even control what you believe. And I could give an example for anyone watching Believe just for a second for me, that there's a pink elephant in front of you. You can't do it. You can say that you can do it. You can dilute your brain into doing it. So belief and the immediate. You literally cannot control it. The only thing that I think you maybe have control over when it comes to belief, I do believe you can kind of brainwash yourself. So, for example, if I had a kid and I forced them to listen to motivational speakers, Albert Einstein quotes, whatever, their entire life, they might not be able to control their response to that. But I believe they would end up believing the things that they say. So, you know, I just don't think you can really control it yourself. But if you're in an environment, which is why environment is so important, an environment that brainwashes you in a good way, then you can control or you can have a better outcome.

[B]

What about manifestation? You believe or not?

[A]

I believe that when you say things to yourself like, I am great, I am great, I am great, ultimately your brain wants to reinforce it. So it's not manifestation in the sense of voodoo, ooh, magic. It's literally just your brain reinforces what you want it to reinforce. So, yeah, manifestation does work for that reason.

[B]

It does seem like a lot of your beliefs stem to science ultimately, right? You're very factual.

[A]

Everything comes down to science. Because I just look at it like this. You have religion, you have science, you have different things to look to in life. You have logic, whatever. So the pattern that I find is that people who operate under science and logic are the people who end up with the best life outcomes. Everyone I look up to has resorted to logic and science as their understanding of life. So if I want to be like them, I'm going to follow what they did. And, and like I said, rich people, successful people. Everyone I know that I look up to is using logic and science.

[B]

Interesting. So do you see someone that's super devout towards a religion as a. As a red flag to you, or how do you approach that?

[A]

If someone's super devout to a religion, I think that's ultimately a good thing for society because without religion, there's no such thing as right and wrong. Basically, morals don't exist. So overall, I actually see people who believe in religion as more trustworthy, more reliable. They're more likely to operate within what we believe to be right and wrong. So I think religion is ultimately a good thing. Right now I'm agnostic, which is the idea that I don't claim to know the answers of the universe. I don't know. I don't stick to a specific thing because I don't know. And anyone who's willing to sway my opinion, like Bryce Crawford or whoever, I'm open ears. But I don't know the answers and I don't claim to. But ultimately, I think religion is a good thing for society.

[B]

Have you sat down with Bryce yet?

[A]

I haven't sat down with Bryce, but I would actually like to. I think it would be an interesting conversation.

[B]

I'll set it up for you. He's a. He's a Very interesting dude. He's got quite the following right now. Something's resonating with his messaging, you know?

[A]

Wait, can I ask you. Do you think Bryce Crawford would crash out if I sat down on his podcast and the first thing I said is, I used to fucking look up to you, but now I'm the fucking villain? Do you think he would crash out?

[B]

Nah, he's had six, nine on. He's interviewed the craziest people. You. You'd be. You'd have to say something crazier. I don't. I've never seen him crash out, though. He's so, like, devout in his religion. I don't know if that's possible.

[A]

Do you think he's anti swearing? Like me saying, I'm the villain versus, no, I'm the flipping villain.

[B]

I've sweared out on accident when he comes on. I'm so used to swearing growing up in Jersey, I don't think you'd care.

[A]

Oh, okay.

[B]

W. Who's crashed out on you so far?

[A]

Togi. First it was Togi, then it was. I hate when people.

[B]

Oh, he crouched out on you?

[A]

Yes, dude. He was like, dylan's always crying and complaining, and I don't complain. Complain. Everyone's against me right now. I don't complain. First it was Toge, then it was Clive. And honestly, on this interview right now, I'm starting to think it's you.

[B]

It'd be very hard.

[A]

Hey.

[B]

When people. Sorry. Sorry. Laughing.

[A]

I'm being serious. Sorry.

[B]

I won't laugh. Anyone?

[A]

Okay.

[B]

All right. Cody's. What caused the Toby crosshair. Was it gambling?

[A]

He just said, I'm always complaining and I never complained once. It's just every. The whole world is against me all at once, and he. He thinks that's complaining when it's really just how it is.

[B]

The victim mentality, huh?

[A]

Fuck no. I'm a winner. I'm the top villain. I'm the number one ranked villain by fucking Harvard. How could I be a victim? You know, I'm Weapon X. I can't be a victim. I can't remember the last time I shed a fucking tear. I'm the least emotional man you'll meet, and I keep it real.

[B]

How many times have you crashed out?

[A]

Never. I can't remember the last time I crashed out.

[B]

Really? You remember someone?

[A]

Literally, never once in my. In my memory have I ever crashed out on anyone.

[B]

Wow. You've never gotten so angry, you just black out.

[A]

Never gotten angry. Never gotten sad or emotional or cried or shed a tear. I'm the most solid fucking non emotional man you'll meet ever.

[B]

Can you, can you hang? Can you control yourself when you're drunk?

[A]

I don't drink that much. Drinking is literally poisoning your brain and your brain is the only thing that you can rely on to succeed. So I think drinking is literally the worst, arguably the worst thing you could possibly do. That and also getting punched in the face by Anthony Joshua Hurt. Those are the two worst. Yeah.

[B]

What about simping? Is that worse than drinking?

[A]

Define simping.

[B]

Putting the girl above you, kissing her toes, stuff like that.

[A]

It depends what you want. So I think that putting a girl above, I think putting anyone above you is going to let them lose respect. So people need to learn this about human nature. I feel like no one understands it. Whether people love you or hate you, it doesn't really matter. What actually matters is that they respect you. So anything you do that minimizes your respect is losing. So for example, me crying on the Internet, which was AI, by the way, that I never cried on the Internet, not even once. That people may look at that and be like, oh, I lost respect for you. But really they actually didn't. They're just so stupid that they don't understand that they kept respect for me. They just started to hate me a little bit. So they didn't lose respect. They gained respect because they're talking about me. And you don't talk about people that you don't respect. At least not over and over and over and over again. And if you think that you don't respect someone, look at how much you talk about them. If you're talking about them nonstop, maybe you actually do respect them and you just don't understand that you do. So for example, when I, when there was all these AI videos of me crying on the Internet because I've never actually cried on the Internet before. That's never happened. People didn't lose respect, even though they might think they did. They gained respect because I became giga viral overnight, even though I was already kind of giga viral and they actually respect me more. They just kind of hate me a little bit.

[B]

So respect is super important for you.

[A]

You asked me about, should you simp for a girl? The only question you should ask yourself is, will this lose or gain me respect? And that's.

[B]

Even a girl's respect is important for you.

[A]

It's everything. If a girl doesn't respect you, you've already lost and you will, you will end horribly. It will end absolutely horribly. And it's just not going to work. So If a girl loses respect for you, it's over before it began.

[B]

Why do you think so many guys are struggling to get laid right now? We're at an all time high for virgins.

[A]

I literally think it's an inhibition and charisma problem. So guys get really down on them themselves and they say, I scared to talk to girls. And that's not your fault, that's actually your genetics. That's your parents fault for giving you those genetics. So really the reason guys can't, you know, slay max girls is actually a brain issue more than it is a looks issue. Because if you had the brain, you would know that it's important to look good, be well groomed and you would also probably be lower inhibition and higher charisma. So not iq, but overall brain. If you can't get girls, it's a brain issue more than it is anything else.

[B]

Okay, so when you look at a pie chart and you put brain and looks, you'd say brain is more important.

[A]

If I could put a chart of brain compared to looks, brain is 70%, looks is 30, maybe even not. Brain is probably like 90%. It's like 90 10. Yeah. For real brain is 90%. Yes.

[B]

I mean I've met some ugly people that have a ton of money or a ton of status and they're able to pull. So I don't think you're too far off.

[A]

So that's where the question comes down to are you an outcome driven person or are you an intention driven person? So if you have status and money, you will get the outcome of slay maxing girls, but they probably won't actually care about you that much. Whereas if you look good, they you get the intention based benefit of them actually liking you. So it just depends, do you care about the outcome of getting slay maxes or do you care about the input of girls actually liking you? And depending on which one you like more is what you should optimize for.

[B]

Do you think you could have both though?

[A]

Absolutely. If you look good and you have status and money, then yes. And that's why my philosophy is helping people with those categories of life.

[B]

Is it worth getting surgeries if you look like in your opinion?

[A]

Probably so. I don't recommend surgeries to most people because once again, it all comes back to brain. Most people's brain can't comprehend the risk of surgery, nor can they comprehend the benefit. They can't comprehend almost anything about it. Which is why I don't even say to do it. Because anyone with a brain would be able to come to the conclusion of whether or not they need surgery without someone on the Internet telling them they do. So someone who has a really deformed face would probably have a, an extremely high percentile increase of quality of life if they had gotten surgery. But the risk is also there. So if their face gets worse, I mean the downside really doesn't really ruin their life that much, whereas the upside could literally change their life. So once again, everything comes back to brain, including surgery. You should be able to weigh the risk to reward ratio and understand what is good for you and what is not.

[B]

Do you think the risk to reward ratio is there for height surgery if you're under five, six as a male?

[A]

Once again it comes back to other variables. If you have a Chad face and you're under the height of 5, 6 and you can wear, you know, giga height boosters like this. Right.

[B]

How many inches does that add?

[A]

Three total. The hokas plus the height boosters, we got three inches added. So once again it comes down to variables. Height surgery, if you have a horrible face, honestly, I wouldn't even say height surgery is the answer. You need to fix your face first. So face is everything. I mean order of operations it goes brain, then face, then height. So I mean fixing your face even for someone who's really short will probably get you more than increasing your height.

[B]

Okay, so brain, face and height for males, what about for females? What are the rankings there for priorities?

[A]

Once again it come, it depends on. So as a woman, it depends how much control you care about. So for example, a woman with a bad brain but really good looks, you will get the outcome of being able to be with a rich guy, being able to be around status and all that stuff. So if you're an outcome driven woman, then looking good will get you far enough. Whereas if you're an input driven woman, you care about the intentions that people have with you, your brain is more important. So outcome looks, inputs, brain for women.

[B]

Dylan, I've learned a lot today man. What's next for you? Where can people keep up with you and all that?

[A]

Dylan Latham on like any platform. But honestly, if you're going to see me, you're going to see me. You don't have to look me up. If I'm interesting, you'll come across me again because the algorithms are so good that they will put my face in front of your eyeballs. So that's what I have to say about that.

[B]

Awesome. See you man.

[A]

See you. I'll talk to Chad a bit. And, dude, thanks for having me on W, man.

[B]

Absolutely.

[A]

Love you guys.

[B]

Thanks for watching all the way to the end. Guys, please hit like and subscribe. It helps us grow the show and helps us get bigger guests. Thank you so much.