Exposing the Truth About Digital Marketing Gurus | Cassady Campbell DSH #816

Summary

Digital Social Hour: Exposing the Truth About Digital Marketing Gurus | Cassady Campbell DSH #816

Release Date: October 21, 2024

In episode #816 of Digital Social Hour, host Sean Kelly engages in a candid and insightful conversation with Cassidy Campbell, a prominent YouTuber known for his prank videos and commentary on digital content creation. This episode delves deep into the evolving landscape of digital marketing, the saturation of online platforms, the authenticity of content, and the challenges faced by creators in maintaining credibility and profitability.

---

1. The Evolution and Current State of Prank Videos

Cassidy Campbell opens up about his journey into the world of prank videos, highlighting the significant changes that the genre has undergone over the years.

• Shift From Hidden Cameras to Overt Filming:

  "Pranks have changed so much because it used to be, like, hidden camera stuff mostly, and now it's just the cameras out in the open. So I don't think that's a prank, really." (02:28)

• Lack of Authenticity:

  "They just go as themselves. So... Nobody's going to be like, yeah, is that yours? Can I go home with you." (05:45)

Cassidy expresses his disappointment with the current trend where many prank creators prioritize immediate reactions over genuine humor or surprise, leading to a decline in the quality and authenticity of prank content.

2. Saturation of Short-Form Content and Its Impacts

A significant portion of the discussion centers around the inundation of short-form content on platforms like YouTube, TikTok, and Instagram, and how this saturation affects both creators and viewers.

• Decrease in Attention Spans:

  "Nobody even has an attention span anymore to watch that long form content." (08:43)

• Challenges in Monetization:

  "You could get millions of views, but can you make money off it?" (13:44)
  "With shorts, like I noticed per million views, I'm making around 300 bucks." (10:44)

Cassidy highlights the diminishing returns from short-form content, noting that despite high view counts, the actual revenue generated is minimal. He contrasts this with the earlier days of YouTube, where longer videos could yield more substantial earnings.

3. Authenticity vs. Fake Content: The Battle for Credibility

The conversation delves into the prevalence of fake pranks and how they overshadow genuine content, leading to skepticism among viewers.

• Exposure of Fake Pranks:

  "They would expose, like, fake pranks. And even some of the actors... they would come out and talk about how they're in the prank." (03:13)

• Impact on Viewer Trust:

  "Fake pranks always make more views or got way more views than real pranks." (03:47)

Cassidy points out that the rise of staged pranks has eroded trust between creators and their audience, making it harder for authentic creators to gain traction.

4. Monetization Challenges in a Saturated Market

Cassidy discusses the financial hurdles creators face in today's digital ecosystem, emphasizing the need for diversification beyond mere content creation.

• Unsustainable Revenue Models:

  "Making money just off the views is almost unsustainable." (11:01)

• Diversifying Income Streams:

  "That's why I'm working on doing some other things as well." (11:53)

He underscores the importance of building a brand and exploring alternative revenue streams, such as courses or merchandise, to ensure long-term financial stability.

5. Critique of Financial Marketing Gurus

A significant portion of the episode is dedicated to Cassidy's critique of digital marketing gurus who prioritize selling courses over genuine business practices.

• Perception of Fraudulence:

  "If you're making 95% of their income from their coaching or course... they're fraud." (15:36)

• Authentic vs. Exploitative Courses:

  "I'm thinking about doing... a course that's legit to show people how to help them grow their YouTube channel... because I see these people just ripping people off." (25:09)

Cassidy emphasizes the fine line between offering valuable education and exploiting followers for profit, advocating for transparency and affordability in educational offerings.

6. Navigating Cancel Culture in the Digital Age

The duo touches upon the pervasive nature of cancel culture and its implications for digital personalities.

• Frequent Cancellations:

  "People are literally just waiting for you to just fail 100%." (22:14)

• Resilience and Recovery:

  "Logan Paul can come back that many times and people just totally forget." (22:29)

Cassidy reflects on how even prominent figures like Logan Paul navigate cancel culture, suggesting that resilience and adaptability are crucial for longevity in the digital space.

7. Overcoming Personal Fears and Embracing Growth

Shifting focus to personal development, Cassidy and Sean discuss the importance of confronting fears to achieve personal and professional growth.

• Facing Fears:

  "Just go towards the fear instead of running from it." (20:35)

• Continuous Improvement:

  "Get used to it over time. And then, I mean, it just becomes natural." (19:36)

This segment serves as motivational advice for listeners, encouraging them to tackle their fears head-on to unlock their potential.

8. Balancing Parenthood with Career Aspirations

Towards the end, the conversation shifts to the challenges of balancing personal life, particularly parenthood, with career ambitions.

• Impact of Parenthood on Work:

  "Having the kid kind of makes you want to work harder, though." (32:30)

• Strategic Planning:

  "Don't wait till you're like 40... Have the kid." (32:35)

Cassidy and Sean emphasize the importance of strategic planning in life, advising listeners to find a balance that allows for both personal fulfillment and career success.

9. Future Endeavors and Content Strategy

In wrapping up, Cassidy shares his plans for future content and potential diversification strategies.

• Exploring New Content Formats:

  "I'm gonna start like doing TikTok trends as like different characters." (29:14)

• Potential Educational Offerings:

  "A course on how to help people grow their channels... has to be affordable." (25:09)

Cassidy outlines his intention to innovate within his content creation, experimenting with new formats and possibly launching educational courses to assist aspiring creators.

---

Conclusion and Connect with Cassidy Campbell

In this episode, Sean Kelly and Cassidy Campbell provide a comprehensive look into the challenges and dynamics of the current digital content landscape. From the decline of authentic prank videos to the struggles of monetizing short-form content, the discussion offers valuable insights for both creators and consumers alike.

Connect with Cassidy Campbell:

• YouTube: Cassidy Campbell
• Instagram: @CassidyCampbell
• TikTok: @CassidyCampbell
• Facebook: Cassidy Campbell

Tune in to Digital Social Hour for more engaging conversations with industry experts, entrepreneurs, and digital personalities offering a blend of business advice, personal anecdotes, and strategies for success.

Transcript

[Cassidy Campbell]

I watched these pranks like in Las Vegas. That limitless guy, his channel was just popping off. He just hit a million subscribers and he's like, I'm quitting YouTube. Do you know much you missed out on? He's getting like probably a million views every other video or some crazy numbers.

[Paul]

No shorts back then.

[Unknown Host]

I feel like shorts. I heard you talking about there, how they lowered the views they've just destroyed.

[Cassidy Campbell]

It just gets so saturated now nobody even has an attention Spanish.

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[Unknown Host]

All right, guys, we are here in Dallas, Texas. We got Cassie Campbell here today. Thanks for coming on, man.

[Cassidy Campbell]

Yeah, appreciate it, man. Anytime.

[Unknown Host]

And we're on the love socks.

[Cassidy Campbell]

Yeah, I'm gonna. I'm gonna fall asleep here.

[Unknown Host]

Yeah, for real. Shout out to Love Sock. But you've been filming some funny pranks lately. We were just talking about the Wes Watson one.

[Cassidy Campbell]

Oh, yeah, Well, I did one like listening to his rants in the library. So, yeah, I'm working on doing a Wes Watson character as well.

[Unknown Host]

So you think he'll reach out to try to fight you?

[Cassidy Campbell]

I hope not, man. It's kind of scary.

[Unknown Host]

Yeah, he's got some prison time, so he's probably been in some scraps.

[Cassidy Campbell]

Show me your papers, you little.

[Unknown Host]

What's. What's trending in the prank world? I guess, because I thought it honestly fell off.

[Cassidy Campbell]

Basically just pissing people off, getting in front of them with the cameras. That's what I see the kids doing nowadays. Yeah, I mean, it's not even pranks. It's just like going out there, like I said, getting people really pissed off. Because it's that instant reaction. You don't even have to, like. Like, think of really anything witty or be funny or build it up. You just go in there, get them triggered. You got your video, and you're out. Viral.

[Unknown Host]

Yeah. Jack O'Harady, right?

[Cassidy Campbell]

Well, he's. I guess he's one of them. Yeah. That guy just. I don't think anybody likes that guy. But, yeah, it's like these kids are, like, between, like, probably 18 and, like, what, 22 years old. They're young kids, you know, and that's how they grow now. But pranks have changed so much because it used to be, like, hidden camera stuff mostly, and now it's just the cameras out in the open. So I don't think that's a prank, really. If the camera's right there, the people know that these kids are trying to get, you know, some sort of YouTube video. They know it's not a prank, or they. They know what's going on, basically.

[Unknown Host]

Yeah. So some of them will probably put on, like, a face too, right?

[Cassidy Campbell]

They just go as themselves. So.

[Unknown Host]

Yeah, I remember those Pranks in the Hood videos.

[Cassidy Campbell]

Oh, fake as hell.

[Unknown Host]

You think those are fake?

[Cassidy Campbell]

Dude, so many of those were exposed back in the day. I remember I. I would watch these channels. They would expose, like, fake pranks. And even some of the actors that were, like, in videos, like Vitalis and what, Roman Atwood, they would come out and basically talk about how they're in the prank, or they would just. These people that would expose these channels would show how the people in these pranks are actors, and some of these people are, I guess, also in multiple pranks.

[Unknown Host]

Yeah. From what I could see that. Yeah. I remember when Fousey exposed vitality, there was that whole drama.

[Cassidy Campbell]

And, you know, fake pranks get way more views or got way more views than real pranks. I mean, that's where the money was at, right?

[Unknown Host]

The gold fake, gold digger ones.

[Cassidy Campbell]

Dude, how do you fall for those? Like, I guess. I guess when I was like, what, like, early 20s, I saw some of those, and I was like, oh, man, I can't believe that. And then, like, shortly after, I figured out it was a bunch of bull crap.

[Unknown Host]

Yeah.

[Cassidy Campbell]

But, yeah, fake pranks always make more. There's another one. Like, who, man? Tv. Every prank is the same thing. It's like, fake shampoo prank gone wrong or whatever. It's like shampoo prank part 300. It's like, he's at Venice Beach. You got the. The girls in the bikinis, or you got, like, the muscle guy, he's, like, acting like he's showering. It's so fake. Like, he's not even trying. Like, it's so obvious he's acting like he's showering. And then who man's over top of him pouring the shampoo, and the guy's like, where's it coming from?

[Unknown Host]

That's a classic one.

[Cassidy Campbell]

Oh, dude. I like, like, part 200 was really nice, but then it's like, gold digger, same thing, part 300. And it's like, oh, the girl doesn't want to talk to him. And he's.

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[Cassidy Campbell]

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[Cassidy Campbell]

Walking away. And all of a sudden. And then she's obviously walking away, too. He's going to his car. She's not even paying attention. She's walking the opposite direction all of a sudden, and obviously she's, like, dressed almost naked, and she just turns around and says, is that your car? So you just randomly decide to turn around and say, is that your car?

[Unknown Host]

Yeah. For real?

[Cassidy Campbell]

Like, really?

[Unknown Host]

That never happens? Yeah, people think it happens when they buy nice cars, but no, I don't think it happens like that.

[Cassidy Campbell]

You might get some looks. You'll get looks, but nobody's going to be like, yeah, is that yours? Can I go home with you?

[Unknown Host]

Yeah. A neck turn, like, 180.

[Cassidy Campbell]

Women are women, like, probably fearing for their lives for real these days?

[Unknown Host]

Yeah, for sure. My girl won't even get an Uber, man. She said, there's some weird Uber drivers.

[Cassidy Campbell]

Oh, dude. Yeah, I've seen some, too. I remember this one Uber driver. This is, like, not that long ago he was. Listen. He's just sitting in his car, listening to his own podcast.

[Unknown Host]

What? I've never. My episodes.

[Cassidy Campbell]

Well, it wasn't. It wasn't even a podcast. It was just him talking and he's listening to it. Like, I guess he's trying to get me to kind of listen to it or something.

[Unknown Host]

No, I mean, I could see that with music, but with a podcast, he's promoting himself.

[Cassidy Campbell]

And then, because I was like, okay, let me see this. And I was just curious. I'm like, who is. What is he listening to? Like, because what he was listening to is just. It sounded kind of goofy.

[Unknown Host]

Yeah.

[Cassidy Campbell]

So I went, looked it up and he. When he had like a thousand, maybe not even YouTube subscribers, and. Oh, it was him. I was like, oh, this is the same guy. He's listening to himself in there.

[Unknown Host]

One time I was in an Uber in Boston and I fell asleep on the way to the airport. I woke up in a parking lot. She was parked, just running out the time to get more money, I guess. And that was weird. Like, what the. So I was in an Uber.

[Cassidy Campbell]

Yeah.

[Unknown Host]

On the way to the airport, I fell asleep in the backseat.

[Cassidy Campbell]

Okay.

[Unknown Host]

And I wake up and we're in a parking lot. Okay. She. I guess they get paid the longer.

[Cassidy Campbell]

You'Re in there, so she's trying to milk you. Okay.

[Unknown Host]

But it was weird. I didn't really know what to say.

[Cassidy Campbell]

Yeah.

[Unknown Host]

When I woke up.

[Cassidy Campbell]

Yeah. Never.

[Unknown Host]

Where am I?

[Cassidy Campbell]

I try not to fall asleep in an Uber.

[Unknown Host]

Yeah. But I could definitely see, like, you know, if you get a first time driver, who knows what they'll do.

[Cassidy Campbell]

Yeah. But as long as you look good to them, it's okay.

[Unknown Host]

Yeah. Yeah. So when you first started, what year was that?

[Cassidy Campbell]

Well, I technically started doing like prank type videos around 2016. Obviously. Some of the first videos I did, they. They, you know, got some hate and stuff because I was doing like fitness type stuff at first. I initially wanted to do pranks, but I didn't have anybody to film for me. I didn't even know what camera equipment or anything like that to get because I've watched these pranks, like in Las Vegas, like Epic 5 TV Limitless and. But that both of them don't even do pranks anymore.

[Unknown Host]

Most people don't that limit.

[Cassidy Campbell]

That Limitless guy, his channel was just popping off. He just hit a million subscribers and he's like, I'm quitting YouTube.

[Unknown Host]

Wow.

[Cassidy Campbell]

I'm like, you just do, you know, much like you missed out on.

[Unknown Host]

Is that when pranks were kind of peaking, though?

[Cassidy Campbell]

Oh, dude. Yeah. He had at least a few good years left and he had just hit admit. Like, dude, his channel's popping off. Dude. Like, he's getting like probably a million views every other video or some crazy number right there. But the algorithm was different, like back then.

[Unknown Host]

No shorts back then. I feel like shorts. I heard you talking over there. How they've lowered the views.

[Cassidy Campbell]

They've just destroyed it. TikTok's destroyed it because you got all these people from TikTok coming over to YouTube and they're producing those shorts as well. And it just gets so saturated now. Nobody even has an attention span anymore to watch that long form content. Not to mention, I mean, in like 2019, I saw that there was 12 million or so YouTube channels. Now there's between 102 million YouTube channels.

[Unknown Host]

Wow.

[Cassidy Campbell]

So think about how saturated YouTube is. Thinking there's way more competition. It's just a mess, dude.

[Unknown Host]

10 times the competition, 10 times the attention span deficit.

[Cassidy Campbell]

And if you weeded out all these shorts, dude, I guarantee you YouTube would look so much different right now. And you think about this too. A lot of the people that make short form content, nobody watches their long form content. They wouldn't exist if it wasn't for short form content.

[Unknown Host]

I spend more time on short form content than long form.

[Cassidy Campbell]

I think most people do.

[Unknown Host]

Yeah. Cause reels, TikToks, YouTube shorts, I watch all those.

[Cassidy Campbell]

But the thing is like, if you actually want to make money off your reels, you're not going to make maybe pennies off Instagram.

[Unknown Host]

I'm getting 50 million views on Instagram and I'm getting like five bucks. It's like a joke. Same with TikTok, getting like a couple hundred every month.

[Cassidy Campbell]

The TikTok makes more though. I did notice that it used to be more.

[Unknown Host]

They keep lowering it because as one platform announces they're lowering it, the next one follows. So like Facebook used to pay backs.

[Cassidy Campbell]

I did hear that a friend of.

[Unknown Host]

Mine, yeah, there's this girl Adley who I've had on the show. She used to make millions a month and yeah, now it's down like 90%.

[Cassidy Campbell]

Yeah. And then YouTube shorts, per thousand views, it's like 20 cents.

[Unknown Host]

It's terrible because I've gotten 40 million on shorts and I got nothing.

[Cassidy Campbell]

Yeah, Alex Stein was telling me like some crazy low number he got for a really viral video. I think it had like 30 million or some number like that. I don't even think it made a thousand.

[Unknown Host]

Wow.

[Cassidy Campbell]

But my shorts, like I noticed per million views, I'm making around 300 bucks.

[Unknown Host]

Okay. That's actually higher than most people. I'd say.

[Cassidy Campbell]

Yeah, it's gone up or something because I remember I had like 4 million something views on a video short recently and it got like 1100 bucks. So I was like, okay, that's not too bad. But still, I mean, yeah, few guys.

[Unknown Host]

Left in your space. I'd say you and the knock boys.

[Cassidy Campbell]

Maybe they do well, they just Mostly, like, do podcasts now.

[Unknown Host]

Yeah, they kind of branched off, but I feel like their main bread and butter at the time was, like, probably Frank.

[Cassidy Campbell]

Oh, at the time. Yeah. But I can't really think of anybody else who's doing, like, hidden camera like that.

[Unknown Host]

Big dogs. Does he still do it?

[Cassidy Campbell]

Not really. The last time I seen him, it was mostly like, giveaways and stuff like that.

[Unknown Host]

Yeah, he just shows up to people's houses now and gives them money.

[Cassidy Campbell]

Yeah. He buys their house. He's like, I'm gonna pay it. No.

[Unknown Host]

Yeah. How is that sustainable, though? Like, how is he profiting off that?

[Cassidy Campbell]

Dude, he has money in coming in from so many different ways. Like, I. Dude, for sure, dude. That guy's smart, man. That guy's. He did it. And he. And he's smart that he started when he did, too. So.

[Unknown Host]

Yeah. Yeah. I feel like if you didn't turn your pranks into, like, a brand, making money just off the views is almost unsustainable.

[Cassidy Campbell]

It's not sustainable. Yeah. That's why I'm working on doing some other things as well. But, yeah, dude. And a lot of people I see, like, they'll blow up really fast. Like, you know, but then they'll. But I think if you blow up too quick, you're just not ready for it. You're not going to sustain it, so you're going to die out as fast as you blew up.

[Unknown Host]

You saw with Fousey. Oh, dude, a couple times now.

[Cassidy Campbell]

Yeah. He keeps blowing up. And then he'll do some thing where he just acts like a psychopath or whatever to get his name out there again. Or he'll hang around these really famous people. That's what I see, like, some of these people doing. They don't really do anything. Say you're up and coming and you're just getting millions of views. You're a new sensation on the Internet. And then I just start hanging around you. People can be like, oh, I'm gonna watch him just because he hangs around him. I mean, they're like leeches.

[Unknown Host]

Yeah. You see it every. Every few months. They'll be like a sketch or a speed. And. Oh, yeah, you'll see the same people gravitate towards them.

[Cassidy Campbell]

Dude. 100. Yeah, dude. And then for some reason, Bradley Martin's always hanging around. I don't know.

[Unknown Host]

He always gets straight shots.

[Cassidy Campbell]

He's always with them.

[Unknown Host]

Bradley always gets even. The Nelkwoods always go, every.

[Cassidy Campbell]

Every single one. I mean, think about it. Every single famous person.

[Unknown Host]

Banks, too.

[Cassidy Campbell]

Yeah. I mean, I haven't heard of that guy in a while.

[Unknown Host]

No, he'll be around them. He'll. He kind of was with Sketch. He's good at staying in the loop. He's actually bringing Faze back. Have you been seeing their new streamers?

[Cassidy Campbell]

Pay attention.

[Unknown Host]

Yeah, they're getting views again. We'll see if he could make a revival with Faze.

[Cassidy Campbell]

I want to learn to do what he does, though. Hey, I'm not even knocking him. Yeah, like, he's smart, though.

[Unknown Host]

For what?

[Cassidy Campbell]

For, for, for like. Yeah, exactly. So he obviously associates with the right people and stays relevant.

[Unknown Host]

And he gets. He knows how to monetize it too. That's the tricky part because a lot of people, a lot of friends we have can get views.

[Cassidy Campbell]

Yeah.

[Unknown Host]

Like, that's. You could get millions of views, but can you make money off it?

[Cassidy Campbell]

Yeah, 100%. So, yeah, not knocking the guy at all. It's smart what he's doing. So some people might be. Oh, you're talking crap.

[Unknown Host]

It's like, no, I'm not hating. I just can't do the LA lifestyle, man.

[Cassidy Campbell]

Like, oh, heck no.

[Unknown Host]

I'm from the East Coast. West coast is not for me.

[Cassidy Campbell]

Yeah, no, I like, I like it here, actually. It's more family oriented and stuff like that. I would probably either live here or Arizona. Only problem is Arizona just gets too hot.

[Unknown Host]

Super hot. I heard it gets hot here though, too.

[Cassidy Campbell]

Nothing like Arizona.

[Unknown Host]

Really?

[Cassidy Campbell]

Dude, it's like this dry heat where you just can't even go outside.

[Unknown Host]

That's how Vegas is, dude. Summers are.

[Cassidy Campbell]

No, it's the same thing almost. Yeah, it's literally the same thing. I'm like, couldn't do it.

[Unknown Host]

Yeah, I tried LA for a few months, but I actually like the south, dude.

[Cassidy Campbell]

Yeah, I try to get addicted to cigarettes, dude. Oh, I just couldn't do it. Like, I tried my hardest.

[Unknown Host]

Why?

[Cassidy Campbell]

I'm just kidding. I saw that. I, you know, I just. To get like a laugh and kind of. I'm, I guess making fun of the. These gurus. Right? And there's this guy, Alex Hermosi.

[Unknown Host]

Yeah.

[Cassidy Campbell]

And there's literally a video of him saying, yeah, I tried to get addicted to cigarettes, but I tried so hard, I just couldn't get it.

[Unknown Host]

I'm like, that one.

[Cassidy Campbell]

Why would you, like, what do they think of this?

[Unknown Host]

You're not a fan of these financial gurus.

[Cassidy Campbell]

I mean, there's some guys that are obviously legit, but it's like, dude, you're trying too hard. You just sound dumb.

[Unknown Host]

My thing is, if they make more of the course or the coaching than their business. That's where I find issues.

[Cassidy Campbell]

Yeah. So you're so rich you need to sell me a course on how to get rich.

[Unknown Host]

That's where the issue is. Like if you're doing it on the side and making some side money, but your main business is still crushing it, that's fine.

[Cassidy Campbell]

Yeah.

[Unknown Host]

But some of these guys are making 95% of their income from their coaching or course.

[Cassidy Campbell]

Yeah, exactly. So they're fraud.

[Unknown Host]

I think if that's. Yeah. Fraudulent.

[Cassidy Campbell]

Yeah, exactly. And then like a lot of the stuff is like when they, when they say it, it's like, did you really need to make a video of this? Like, it's like one, one video. He's like, do you want to know how to be broke? Don't do things that make money.

[Unknown Host]

Wow, that's wild, dude. Yeah, Wes is the hot one right now. He's getting a lot of attention, but yeah, he's somehow pulling in millions. So shout out to.

[Cassidy Campbell]

Yeah, dude. I think every time I see him, his number changes. Yeah, like last week it was like it, he's making what, like 18 million and then it's like 30 million the next man. And then everybody's got tits.

[Unknown Host]

You got to commend his, his branding and marketing though, dude.

[Cassidy Campbell]

Honestly. Because his. In his message, obviously there's a lot of stuff he says is true, but then some of the stuff I'm like, come on, dude, you're like the whole, the whole thing about. A lot of. A lot of his message is just about materialistic stuff. Yeah, it's like, dude, you could have all the materialistic stuff and still be miserable. Like, like. Yeah. So it's like, don't spend your whole life just trying to get materialistic stuff.

[Unknown Host]

That's a never ending road. Exactly how much money you'll ever get. That mindset will just.

[Cassidy Campbell]

And just trying to please yourself. Because at the end of the day, like, what are you trying to do getting all this materialistic stuff? Make yourself happy.

[Unknown Host]

Right.

[Cassidy Campbell]

But it's not going to make you happy in the end of the day.

[Unknown Host]

Not long term, dude.

[Cassidy Campbell]

I mean, I just want to be financially, like comfortable. We're financially free. Where I'm not. Oh, I'm stressed about money. How am I going to pay this or how am I going to pay that? But then just living your life where you're just all about making money, that's all you care about.

[Unknown Host]

Facts.

[Cassidy Campbell]

It's like, dude, what are you doing?

[Unknown Host]

Yeah, that's where I think I'm almost there. But yeah, now, like when I go out to eat, I'm not looking at the bill. Like, I used to freak out about that.

[Cassidy Campbell]

So that shit away from me. I don't want to see that bill more comfortable. Now I just hand him the card blindfold.

[Unknown Host]

Yeah, that's how it should be. My first few years with my girlfriend, I would be pissed if we spent over 20, 30 bucks on a meal. Yeah, like, I was really worrying about finances.

[Cassidy Campbell]

Yeah, dude, it's.

[Unknown Host]

That's how a lot of people live.

[Cassidy Campbell]

And that messes up. Like, that'll just mess up so many things in somebody's life. Like, finances is so important. Dude, it is. But.

[Unknown Host]

But people aren't willing to have these conversations. And you know, my family, we never did. So I think it's important to be honest.

[Cassidy Campbell]

Yeah, dude, 100. Yeah. Like, I like one thing he said was like, you get one life to live, like obviously here in this earth. So you get one life. So why are you going to be scared to do something? Like, why are you going to be scared to try to do something new or reach your goal or whatever it is? It's like you get one chance at it in this life. So what, are you going to just be scared and just be the average Joe or whatever?

[Unknown Host]

And you see people dying over grass and like all this pent up.

[Cassidy Campbell]

Their last regret was, I didn't buy his coaching.

[Unknown Host]

No, I want to be on my deathbed. Like, that was a good life.

[Cassidy Campbell]

Yeah. Yeah. Like you did what you wanted to do. So it's like, just don't be scared. Don't be fearful of doing it. Because it's like, I know we naturally, obviously have just the fear of, you know, trying new things or whatever, and we just have to just go to the fear, go towards the fear instead of running from it.

[Unknown Host]

I've been trying to conquer all mine. Yeah, I went cliff jumping in Jamaica.

[Cassidy Campbell]

Well, not those though.

[Unknown Host]

No. I used to be afraid of heights, so I conquered that one. Public speaking was a big one, so I'm starting to speak now. But that one was tough to get over. Took me years. And then even podcasting. I was nervous, like, at first.

[Cassidy Campbell]

So, yeah, just get used to it over time. And then, I mean, it just becomes natural. It's like driving a car.

[Unknown Host]

Yeah. What were your fears growing up, dude?

[Cassidy Campbell]

Heights.

[Unknown Host]

Heights. You still have it?

[Cassidy Campbell]

Yeah, I'm not.

[Unknown Host]

Jump off a cliff, bro.

[Cassidy Campbell]

Hell no. I'm good. I'm good, honestly.

[Unknown Host]

As soon as you're off.

[Cassidy Campbell]

Yeah.

[Unknown Host]

Like the hard part is just getting there. But once you're in it in midair. It goes away.

[Cassidy Campbell]

Yeah. It sounds like anything. Yeah, Yeah.

[Unknown Host]

I can look down 100ft now and be fine.

[Cassidy Campbell]

Nothing.

[Unknown Host]

Nothing.

[Cassidy Campbell]

With no parachute.

[Unknown Host]

I wouldn't skydive just because the risk to reward there. I've heard horror stories. It doesn't really seem worth it.

[Cassidy Campbell]

Yeah, Yeah. I think get paralyzed.

[Unknown Host]

You could die, like cliff jumping. I mean, you could probably break a bone, but you're going to survive.

[Cassidy Campbell]

You'll be good, dude.

[Unknown Host]

Yeah. 40ft. It's not too bad. Yeah, I don't really have. I used to be scared of the dark, but I think I conquered that one.

[Cassidy Campbell]

Yeah, I just, like. I guess you could. I'd say we're like, scared of just trying, even like, new business ventures or whatever. Like, oh, what if it fails? Oh, I'm. I'm not going to be able to do it or whatever. It's like, you don't even know. You don't even know. And the thing is, like, just from what I've read and heard often, is that, you know, the things that we're. The things that we are scared of that are going to happen to us usually don't even happen.

[Unknown Host]

Usually not. Yeah, I saw that. Like 95% or something.

[Cassidy Campbell]

So it's like, just do it.

[Unknown Host]

Yeah, just do it, man. I used to be scared to go to events, to talk to girls, to do basic stuff. But the worst thing that will happen is.

[Cassidy Campbell]

And if. And if you do fail, guess what? You get another chance.

[Unknown Host]

Get another chance. You learn a little bit and you move.

[Cassidy Campbell]

Exactly. You're going to know more and then you're going to be better the next time. Like, I've had failed videos.

[Unknown Host]

Yeah, everyone has that.

[Cassidy Campbell]

Exactly. And the thing is, it's like, dude, I have to make new videos every week. Ooh, one failed video. Oh, my gosh, people are talking. Yeah, whatever, dude. You're going to be loving me in the next one, so it's okay. You're going to be like, oh, this video is so funny. Next video, man. Man, this video sucks.

[Unknown Host]

And that's what I realized. People have such short attention spans that even if you get canceled these days, like, how many times has Logan Paul been canceled? Forget about it.

[Cassidy Campbell]

I mean, so many times.

[Unknown Host]

There's another one this week with the Lunch Lee thing. Did you see that?

[Cassidy Campbell]

No.

[Unknown Host]

So him, Mr. Beast, and KSI launched a Lunchable competitor, and they're getting canceled for that right now.

[Cassidy Campbell]

A Lunchable?

[Unknown Host]

Yeah. Did you eat those growing up Lunchables?

[Cassidy Campbell]

Oh, yeah, yeah. So they launched a Lunchable and why'd they get canceled?

[Unknown Host]

It's called lunch, Lee. And they're getting canceled because the ingredients are not healthy. There's a prime inside. There's a feastable chocolate bar.

[Cassidy Campbell]

Prime.

[Unknown Host]

Prime the drink.

[Cassidy Campbell]

Oh, yeah. Okay. Like a mini version.

[Unknown Host]

And then a chocolate bar. Mr. Beast. And then, like, processed meat or whatever.

[Cassidy Campbell]

Wow, that sounds good, dude. Chocolate, processed meat, and prime.

[Unknown Host]

So people are getting pissed because they're marketing it to kids.

[Cassidy Campbell]

Yeah.

[Unknown Host]

You know.

[Cassidy Campbell]

Yeah. I mean, what, are you surprised?

[Unknown Host]

So some YouTuber that's been around for mad long, his name's like, Dan ttdm or something. I don't know who he is. Yeah, I didn't know him either, but he made a video and. Yeah, they're getting roasted right now.

[Cassidy Campbell]

Yeah.

[Unknown Host]

I never thought Mr. Beast would get under this much fire.

[Cassidy Campbell]

Yeah, he's. He's not doing too well.

[Unknown Host]

It's been a rough year for him.

[Cassidy Campbell]

Hey, that's what happens when you get that big. It's almost inevitable on you. People are literally just waiting for you to just fail 100%.

[Unknown Host]

Like, I think everyone at this point is fair game. Like.

[Cassidy Campbell]

Yeah. But no, if Logan Paul can come back that many times and people just totally forget because I remember the suicide Forest thing. I thought, he's done after that one. Oh, it's over for him. It's over. And then he makes a fake apology and people are still roasting him. But then it's obviously all good. People forgot about it and they think he's, like, a good person. I remember when the. What? Remember in 2020, like, the whole racism thing and stuff like that Logan Paul's out there. He's like, it's not enough to be not racist. You need to be anti racist. I'm just like, bro, just fall in line.

[Unknown Host]

Yeah. I feel like that Forest one was the start of cancel culture.

[Cassidy Campbell]

Yeah.

[Unknown Host]

After that, there was just so many more.

[Cassidy Campbell]

Yeah. I feel like when Trump came into office in 2016, it just kind of slowly got worse and worse. And then by 2020, we were like, it got bad.

[Unknown Host]

There was, like, one every day.

[Cassidy Campbell]

Yeah.

[Unknown Host]

Shane Dawson, Jeffree star. Kanye. Yeah. All the time.

[Cassidy Campbell]

Yeah. All the weirdos.

[Unknown Host]

Now I feel like it's not as bad. I feel like cancel culture kind of died off a little bit.

[Cassidy Campbell]

Yeah. Yeah. I haven't heard anything other than what you just told me.

[Unknown Host]

The lunch, Lee. Yeah.

[Cassidy Campbell]

Look into that one, because I haven't really paid attention.

[Unknown Host]

I mean, you got kids now, so. Yeah. You got all these parents, like, kind of pissed that, like, prime is being sold to Them. And then they find out it's not healthy.

[Cassidy Campbell]

Yeah. Because at one point I was drinking Prime.

[Unknown Host]

You were?

[Cassidy Campbell]

I mean, I thought it tasted good.

[Unknown Host]

It does taste pretty good, I'm not even gonna lie.

[Cassidy Campbell]

But then I realized it was a freaking ripoff. And not to mention, I could get other drinks that were way better.

[Unknown Host]

Yeah.

[Cassidy Campbell]

I just started drinking. What's it? These electrolytes by. It's called Extend. They make, like, BCAs and stuff. Extend. And then there's one by bare nutrition. These electrolytes, way better than Prime.

[Unknown Host]

I started drinking electrolytes last month. Might feel way better.

[Cassidy Campbell]

Yeah. Yeah. And then. Because. Because if you just. You got to look at the ingredients, too. Like this. Everything in there, especially, like, the sodium.

[Unknown Host]

Yeah.

[Cassidy Campbell]

And if you compare, like, the Extend to Prime. Prime probably looks like dog shit. Probably just a bunch of.

[Unknown Host]

You can't pronounce half the ingredients in a drink. You probably shouldn't be drinking it. Yeah.

[Cassidy Campbell]

Yeah.

[Unknown Host]

Would you ever launch a product?

[Cassidy Campbell]

No, no, I'm not gonna launch.

[Unknown Host]

Too much work.

[Cassidy Campbell]

Not too much work. I just have other things I'm working on. Not like an actual product, but actual, like, business and stuff.

[Unknown Host]

Do you keep that kind of private or do you.

[Cassidy Campbell]

Oh, yeah, I haven't.

[Unknown Host]

You haven't disclosed any of it?

[Cassidy Campbell]

No, I'm not going to.

[Unknown Host]

Oh, you're not. You're gonna keep that separate from.

[Cassidy Campbell]

Yeah, it has nothing to do with me.

[Unknown Host]

Like, interesting. Some people kind of showcase everything, but you have a different approach.

[Cassidy Campbell]

Yeah, I mean, there's no need to.

[Unknown Host]

So I feel that.

[Cassidy Campbell]

I think I was thinking about one thing I was thinking about doing was like, you know, I make fun of people that have, like, obviously, courses where they scam people and stuff, but like, like a course that's legit to show people how to help them grow their YouTube channel, stuff like that.

[Unknown Host]

Graham Stephan is one of those, like.

[Cassidy Campbell]

Yeah. It's funny. I used to talk to that guy and then kind of got really big and then he doesn't talk to me.

[Unknown Host]

He doesn't respond to me anymore. Yeah. He's actually in Vegas too.

[Cassidy Campbell]

Hang bro got too big. Bro doesn't know me anymore because he was a fan of my channel.

[Unknown Host]

Oh, he was.

[Cassidy Campbell]

And then he just totally forgot I existed. I guess the fame gets to the head. But anyways, gramps, definitely rewatching Message Me, Baby. No, Yeah.

[Unknown Host]

I used to actually, like, talk to him pretty often. I'd say.

[Cassidy Campbell]

And how deep was it? No, I'm just kidding. Late night talks? No, no. I was gonna say, like. Yeah, just A course on how to help people grow their channels and like a camera equipment to use like techniques that could help them and stuff like that. Because dude, I'm getting, I always get people asking me what equipment to use. How do you do this, how do you do that? Or just, you know, things that could help people. An actionable course and obviously a reasonable price too because I see these people just ripping people off.

[Unknown Host]

I've seen courses for like 5k.

[Cassidy Campbell]

Dang bro, I think I need to charge 10.

[Unknown Host]

Yeah, there's probably one for 10k. It's crazy.

[Cassidy Campbell]

And I wonder like what's in it though.

[Unknown Host]

Probably most of you you could find on YouTube if we're being honest.

[Cassidy Campbell]

Yeah, it's the thing is too, sometimes people just don't want to go through all that, have to look for it all.

[Unknown Host]

They make it easier.

[Cassidy Campbell]

It's easier if you just do that. But yeah, it has to be affordable because it's like dude, somebody who's trying to grow a YouTube channel, think. Do you think that person has that much money?

[Unknown Host]

Nah, YouTubers are one of the highest.

[Cassidy Campbell]

I'm not gonna charge somebody all this money, like thousands of dollars for something. It's like they're obviously trying to start a YouTube channel so they can make money side money.

[Unknown Host]

Yeah, yeah. I'd be curious. The average income from like a YouTuber, it's got to be low, maybe like 5,000.

[Cassidy Campbell]

I don't know.

[Unknown Host]

If you average all the creators, there'd probably need to be a minimum video upload requirement because then it'd be super low. But it's not, I don't think it's that high. Yeah, you know, unfortunately, yeah, like just.

[Cassidy Campbell]

From somebody who does YouTube. Yeah, I mean it depends. There's something make a lot of money, dude.

[Unknown Host]

Still dude.

[Cassidy Campbell]

Yeah, dude. Heck yeah, dude. Like I'm talking there's YouTubers probably that make hundreds, thousands of dollars. No, they're off revenue, Mr.

[Unknown Host]

Beast.

[Cassidy Campbell]

And But I'm talking like people that aren't even near as big as Mr. Beast. Like and it also one of the things is the factors is like the genre of your content, right. If you make videos about like cars or like finance, dude, you're gonna make more ad revenue.

[Unknown Host]

Yeah, those are like 10 to 15 CPMs, right?

[Cassidy Campbell]

Yeah. So you're gonna make more money versus probably someone like me. But I mean if, if I was making like, if I was making 10, what say I made 10 million views off of long form content, shoot, I probably would have got like 30k. 40, 30 to 40k.

[Unknown Host]

That's actually pretty good.

[Cassidy Campbell]

Yeah, but.

[Unknown Host]

And you're doing 10 million a year, right?

[Cassidy Campbell]

No, so I went last month, I got like, what was it with shorts and everything? Like about 20 million views.

[Paul]

Oh, wow.

[Cassidy Campbell]

But that's with shorts.

[Unknown Host]

Oh, okay.

[Cassidy Campbell]

So I made like 12K.

[Unknown Host]

Oh, got it. That's still six figure a year.

[Cassidy Campbell]

Yeah. Income, but still it's like. And I'm having to like really grind.

[Unknown Host]

Right.

[Cassidy Campbell]

You're out there and I'm putting shorts out every day. I'm putting multiple. Like one. Typically at least one video every single week. So it's not like I'm just like, oh, I'm gonna put out two videos a month, so.

[Unknown Host]

Right.

[Cassidy Campbell]

Yeah, but you see a lot of people, they'll put out one or between one and three videos a month. That's it for the whole month. And dude, they're. If they're getting million, 2 million views a video, dude, they're set. Yeah, they're getting like 10 for that million view video. They're getting 10 to 20 grand.

[Unknown Host]

That's nuts. Yeah, that Mark Rober guy, I think does one video a month, but he crushes it.

[Cassidy Campbell]

Yeah. Is the editing like, crazy or crazy?

[Unknown Host]

Like over 10 million views on each one, so. Yeah, he's killing it.

[Cassidy Campbell]

Yeah, exactly.

[Unknown Host]

So you haven't seen him. He's the one that does the porch pranks. He'll leave like. Like he goes after people that steal packages.

[Cassidy Campbell]

I've seen stuff like that, but I probably haven't seen him.

[Unknown Host]

And then I'll put a hidden camera in the package so when the guy steals it, fart spray.

[Cassidy Campbell]

Okay.

[Unknown Host]

Yeah. It's hilarious.

[Cassidy Campbell]

Yeah.

[Unknown Host]

But these days you got to be kind of unique like that to pull views.

[Cassidy Campbell]

Yeah. Dude, you gotta like, think of new stuff. I'm gonna start like doing tick tock trends as like different characters. I do so do like my Wangsta character with a durag and stuff. Like, do these little trends. There's one where people would like POV or something that's like. Or what's like a single mom of five cooking for their kids. But it's gonna be like a single dad, a 13 kids cooking for a cooking form or something like that. And then like, I'm just cooking like food that looks like crap. Just cheap ass. And then like in the middle of cooking, you hear like a bunch of screaming babies in the background. I shut your ass up trying to cook.

[Unknown Host]

Yeah.

[Cassidy Campbell]

And I just go in and you just hear screaming.

[Unknown Host]

I love it. Yeah, those cooking videos are too, too, too good, man.

[Cassidy Campbell]

Like film yourself crying While cooking. Like, I've seen like girls, like, they'll be like doing something like cooking in the kitchen, then they're just like trying to get sympathy from people.

[Unknown Host]

That's wild to me. I would never purposely cry on camera women, bro. Yeah. Like, I just feel like, like if it happens, it happens. But I'm not going to go out of my way and on camera, you know, get attention.

[Cassidy Campbell]

You know me simps are out there, dude, a lot.

[Unknown Host]

Sims and Cox.

[Cassidy Campbell]

Yeah.

[Unknown Host]

My gosh. Because I've had a couple of girls on the show and oh, no. They tell me about how their boyfriends watch them have sex.

[Cassidy Campbell]

I'm. What?

[Unknown Host]

What?

[Cassidy Campbell]

That is crazy.

[Unknown Host]

How do you enjoy that?

[Cassidy Campbell]

Because they're cook.

[Unknown Host]

There's some like childhood trauma there. I think for them to think that way.

[Cassidy Campbell]

Dude, that's just weird, man. Like, I couldn't allow that.

[Unknown Host]

Yeah.

[Cassidy Campbell]

I'm out, dude.

[Unknown Host]

Yeah. You got two kids, man. Congrats.

[Cassidy Campbell]

Yeah, thanks, man.

[Unknown Host]

That's a big milestone.

[Cassidy Campbell]

Yeah. It's a lot of work. Too bad.

[Unknown Host]

Yeah.

[Cassidy Campbell]

Everybody's a good dad until. Until they have kids. They're like, man, I watch my niece and like, I do such a good job. I'm like, dude, you literally watch some of your. Your niece for a little bit. Like, you don't even have kids. You don't watch them all day long. You don't even like have to deal with their tantrums and their whining, crying. Dude, everything that goes with it.

[Unknown Host]

It's a full time job, right, dude?

[Cassidy Campbell]

Yes, it is. So much damn work, dude.

[Unknown Host]

You got two full time jobs now, basically. It's tough, man.

[Cassidy Campbell]

Yeah.

[Unknown Host]

80 hours a week right there. That's the one thing. And I know that that's why I haven't had kids strategically yet, to be honest, because I'm so focused on grinding right now. I want to build up a safety net.

[Cassidy Campbell]

Yeah.

[Unknown Host]

Because I see a lot of my friends living paycheck to paycheck with kids and it's so stressful.

[Cassidy Campbell]

Yeah. Having the kid kind of makes you want to work harder, though.

[Unknown Host]

I've heard that too.

[Cassidy Campbell]

It does. It forces you to like, not be lazy and change.

[Unknown Host]

Yeah.

[Cassidy Campbell]

So that's a good thing. But yeah. Yeah. Just get where you think you need to be. Then when you're ready, have the kid.

[Unknown Host]

Yeah.

[Cassidy Campbell]

Don't wait till you're like 40, though.

[Unknown Host]

Yeah. Some people wait a while, man.

[Cassidy Campbell]

Yeah. Even 50.

[Unknown Host]

I've heard 60.

[Cassidy Campbell]

Yeah. They're waiting for the perfect moment.

[Unknown Host]

Yeah. Because then you can't even like do activities with your kids if you're that old.

[Cassidy Campbell]

Yeah, right.

[Unknown Host]

Like, I want to go to their sports games and practice with them and stuff.

[Cassidy Campbell]

Yeah, I do. Exactly.

[Unknown Host]

Yeah, we'll do it. It's been fun. Where can people find you the channel and what you're up to?

[Cassidy Campbell]

Yeah, so you could just find me on Cassidy Campbell on YouTube and then Cassidy Campbell on Instagram. On Tik Tok. It's just Cassidy Campbell. Tik Tok and Facebook. Cassidy Campbell.

[Unknown Host]

Boom. We'll link it all below. Thanks for coming on, man.

[Cassidy Campbell]

Hey, anytime.

[Unknown Host]

Thanks for watching, guys. As always. Check out the links below. See you next time.