Farmer Exposes The Horrifying Beef Problem in America | DSH #2015

Summary

Digital Social Hour #2015 Podcast Summary
Episode Title: Farmer Exposes The Horrifying Beef Problem in America
Date: June 13, 2026
Host: Sean Kelly
Guests: Gatlin and Granny (Ms. K), Ranchers and Social Media Personalities

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Overview

This episode dives into the world of American ranching through the eyes of a multi-generational family. Sean Kelly sits down in Las Vegas with Gatlin and his grandmother, Ms. K (“Granny”), to discuss the realities of farming, the challenges in the beef industry, viral social media success, and their new venture creating a family-branded, grass-fed beef stick. The conversation blends humor, nostalgia, and eye-opening facts, painting a vivid picture of rural life — and what’s at stake for America’s food supply.

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Key Discussion Points and Insights

1. The American Beef Crisis

• Rising Beef Prices & Industry Worries
  • Beef prices are at an all-time high; expectations are they will get worse in the next 18-24 months due to herd sell-offs and supply chain issues.
    • “There's a big worry that [in] the next 18, 24 months... people think beef's expensive now.” (Gatlin, 00:00)
    • “It's gonna get worse.” (Sean, 00:05)
  • Corporate entities and packers are buying up herds, leading to fewer independent ranchers and concerns about future supply.
    • “If we don't sell now, like... it's a hot market... but then you're not gonna have anything to raise.” (Gatlin, 34:25)
  • America produces some of the cleanest and safest beef globally due to high regulation, contrary to the belief that imported or alternative proteins are better.
    • “America has the cleanest, best protein... cleanest, safest beef in protein in the world.” (Gatlin, 00:15 & 29:49)

2. Inside Ranch Life

• Scale and Family Legacy
  • The ranch began as a 320-acre homestead, now part of an 8,000-acre operation managed by multiple generations.
    • “The original is 320 acres... all our stuff combines like 8,000.” (Gatlin, 02:09)
  • Six generations and ongoing; family deeply involved in all aspects, from veterinary care to customer service.
    • “I'm the fifth generation. Our kids are sixth.” (Gatlin, 37:47)
  • The daily grind: battling invasive weeds and predators; hard physical work from a young age.
    • “One of my chores as a kid was pulling these musk thistles by hand... they have thorns... no one told us.” (Gatlin, 03:36)
    • “You see a cedar tree come up, you got to go cut it... very invasive.” (Granny, 02:30)
• Unique Rural Problems
  • Pest management: armadillos, skunks, coyotes, wild hogs.
    • “When you live out in the country, that's what you have to deal with all the time.” (Granny, 05:02)
  • Generational knowledge: most ranch work isn’t written down; it’s passed down by doing.
    • “You're not in every day... you gotta— like, there's some stuff, like, we still talk, like, ‘Do you know why we do this?’ ‘No, we have no idea.’” (Gatlin, 37:19)

3. Going Viral & Social Media Shift

• Their Content Origin Story
  • Simple videos of daily life and humorous “Granny Bibbinson” skits blend Andy Griffith, South Park, and SNL for massive cross-generational appeal.
    • “We're like, if the Andy Griffith Show and South Park had a weird baby... that's how we approached it.” (Gatlin, 07:29)
    • “Very, very, very raw. From meat to jokes.” (Gatlin, 07:46)
• Audience Demographics
  • Gatlin: 18-35 skew; Granny: strong 35-65, with a near 50/50 gender split— surprising even the hosts.
    • “She's very... hits a very hard from 35 to 65 women. But... her demo is... 52/48 split.” (Gatlin, 12:28)
• Media Power Shift
  • Social media outpaces old film/TV as the driver of opportunity and cultural influence.
    • “We can act whenever we want... five years ago I would have killed for this.” (Gatlin, 27:15)
    • “Now followers are becoming more irrelevant... it's all about engagement.” (Sean, 27:50)
    • “She gets... 150 million [views], 100 million this month.” (Gatlin, 27:53)

4. American Farming Realities

• Hardships & Margins
  • Even in the past, farming has been a challenging, low-margin existence — requiring side jobs, reliance on government insurance, and “family labor.”
    • “I got married at 17, and I had no idea what farming was... it was a shock.” (Granny, 13:29)
    • “It costs to operate... the only money is coming in is when you get that wheat crop.” (Granny, 32:21)
    • “Average tractor in the U.S... is like a quarter million dollars... Combine is... $700,000 now.” (Gatlin, 33:42)
• Government Subsidies & Corporate Influence
  • Touchy debates around subsidies; not a windfall, rather a requirement for survival due to the volatile prices and high costs.
    • “Your family's taking cumulatively $2 million of government subsidies. I'm like... 40k a year. That's nothing... a tractor costs more.” (Gatlin, 33:36)
  • Big corporations (and even John Deere) shift the balance of power away from farmers, both with purchasing influence and equipment constraints.
    • “We can't operate our own equipment [because of] all this tech in there.” (Gatlin, 34:00)

5. Health, Quality, and the Direct-to-Consumer Movement

• Grass-Fed vs. Grain-Fed Debate
  • Most of their cattle’s lives are grass-fed; finish on their own crops for “extra marbleization.”
    • “90% of our cattle's lives [are] grass fed... finish out their own crops.” (Gatlin, 30:45)
  • Trends are often marketing, not science—grass-fed beef, once considered cheap, is now a luxury.
    • “Cattle back in the day... grass fed... was the cheapest meat... now it's the most.” (Gatlin, 31:08)
• Direct Buying
  • Growing practice among informed consumers: buy half/whole cows, freeze at home to save money and get quality.
    • “I bought half a cow, saved a ton of money... bought a freezer just for that.” (Sean, 35:13)
• Launching 'Ms. K’s Meat Sticks'
  • A family project: 100% grass-fed, kids- and senior-friendly, no added junk, available online first.
    • “It’s going to be 100% grass fed beef sticks... made for kids.” (Gatlin, 19:22)
    • “We can make a really good tasting one, like Chomps, but taste better...” (Gatlin, 18:30)
    • “You're the first person gets a dry live testing—100% grass fed... this is better than Chomps.” (Sean, 42:12–42:37)
  • Major emphasis on clean ingredients; sweetness achieved with coconut sugar (low glycemic).
    • “Only stick in the marketplace that utilizes coconut sugar as a sweetener.” (Gatlin, 43:11)

6. Personal Stories & Family Culture

• Generational Reflections

  • Granny shares what life was like in the 60s and 70s vs. today—no social media, real roller skating, home phones, and community focus.
    • “It was nothing like today... we just had our own stuff... no social media, no nothing.” (Granny, 09:43)
  • Family business spans ages, with everyone pitching in, from vet work to customer service.
  • Stories of tough ancestors, bull-riding sons, and how survival meant adaptability and hustle.

• Nostalgia and Humor

  • Home-cooked meals, farm humor (“California hussies”), and sharing about “Granny’s apron” from 1969.
  • “She’s the embodiment of rural America... hand washes dishes, mows her acre herself.” (Gatlin, 38:52)

• Social Media Fame

  • International reach, but most recognized in Oklahoma; even Snoop Dogg and Dan Bilzerian have messaged Granny — “wild DMs.”
    • “When you’re getting 100 million views a month... there’s some celebrities in the mix.” (Sean, 55:30; Gatlin, 54:52–55:24)
  • She’s a fan favorite at FFA (Future Farmers of America) events.
    • “We’ll meet, like, 5000 [kids] in a two day span... that’s nuts.” (Gatlin, 60:01)

7. Authenticity, Independence, and Looking Ahead

• Desire to Stay Authentic

  • Both families and the host agree: keeping control is crucial—avoid investor interference, keep products and content real.
    • “Stay away from as much [corporate] stuff as we can... you lose the creative control.” (Gatlin, 52:36)
    • “I'm the same with the pod... I don't want people investing and then controlling who I can have on.” (Sean, 52:46)

• Optimism for the Future

  • Belief that times will “come around” and honesty and authenticity are coming back into favor among young audiences.
    • “The younger generation likes that we are authentic... we’re not afraid to say what we really want.” (Gatlin, 59:06)
  • Encouragement for more people to connect with and support local farmers and ranchers—“We're so disconnected from our food... that's the big issue.” (Gatlin, 40:13)

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Notable Quotes & Moments (With Timestamps)

• “There's a big worry that [in] the next 18, 24 months... people think beef's expensive now.” (Gatlin, 00:00)
• “America has the cleanest, best protein... when you do the true testing... cleanest, safest beef in protein in the world.” (Gatlin, 00:15 & 29:49)
• “If the Andy Griffith Show and South Park had a weird baby... that's our style.” (Gatlin, 07:29)
• “We're not just... niche down too hard to farming... I went out to Hollywood to act... how can we hit a wide range?” (Gatlin, 12:39)
• “Average tractor in the U.S... quarter million dollars; combine... $700,000 now.” (Gatlin, 33:42)
• “You know, you grow it, you fed it, you get it, homesteaded style.” (Gatlin, 36:33)
• “You eat steaks all you can now—when you get old, you can't do a lot of things.” (Granny, 20:14)
• “She gets... 150 million [views], 100 million this month.” (Gatlin, 27:53)
• “She is the embodiment of rural American lady... hangs her clothes, hand does the dishes—lives it every day.” (Gatlin, 38:52)
• On Ms. K’s viral DMs: “Even with 80,000 followers – Snoop Dogg, Dan Bilzerian – they all slid in the DMs.” (Gatlin, 54:56; 55:08)
• “Staying independent, keeping quality and creative control — that's what matters.” (Gatlin, 52:36; Sean, 52:46)
• “We want to inspire people to get in this way of life, but there’s a lot that makes it not – like you said – it’s too hard.” (Gatlin, 31:10)

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Important Timestamps for Key Topics

• Beef industry crisis: 00:00, 34:25, 29:49
• Origins of social media fame: 06:11–08:12
• Family/farm history: 02:03, 37:47, 37:59, 38:03
• Meat stick product launch: 18:30–19:24, 41:04–43:12
• Grass-fed vs. grain-fed debate: 30:45, 31:08, 35:13
• Farm equipment costs & margins: 33:42–34:00
• Celebrity DMs: 54:52–55:24
• Authenticity & creative control: 52:36–54:01
• FFA/Nostalgia: 59:40–60:22

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Summary & Takeaways

• Beef is getting more expensive and less accessible due to a shrinking independent ranching sector, supply chain strain, and industry consolidation.
• Direct-to-consumer food is on the rise as people seek quality and transparency — but even that is a tough margin business without scale.
• Viral success can come from surprising places, and authenticity (raw humor, unfiltered storytelling) is resonating across generations, as proven by Granny and Gatlin’s huge engagement on TikTok/Instagram.
• Rural life is tough but deeply rewarding, with rich family legacies, old-fashioned values, and a strong sense of community — but modernization and corporate pressures are ever-present threats.
• The path forward for American food and agriculture? Support local, embrace transparency, and don’t be afraid to break out of the expected “niche.”

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For more:

• Try Ms. K’s new beef sticks (online soon!)
• Follow Gatlin and Granny for farm humor, rural wisdom, and insights into America’s food future
• Support your local rancher — and eat that steak while you still can!

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Transcript

[Gatlin]

There's a big worry that supply chain the next 18, 24 months that people think beef's expensive now.

[Sean]

It's going to get worse.

[Gatlin]

It's going to get worse. Oh God.

[Granny (Ms. K)]

A lot of people don't realize farming, how farming is. Yeah, farming, ranching.

[Sean]

Farming is a tough lifestyle, right?

[Granny (Ms. K)]

Yes, very tough.

[Gatlin]

We literally. America has the cleanest, best protein. When it comes to people argue and say, no, like grain, finish all that. No. When you do the true testing and with our medicine practices and everything, we have the cleanest, safest beef in protein in the world.

[Sean]

Okay, guys, got Granny and gallon here. Flew in from the ranch today all the way to Las Vegas. Let's go. When was the last time you guys were out here?

[Granny (Ms. K)]

It's probably been three years for me.

[Gatlin]

Three years?

[Granny (Ms. K)]

Yeah. Probably three or four.

[Gatlin]

What, that George Strait concert?

[Granny (Ms. K)]

Yeah.

[Gatlin]

That was six years.

[Granny (Ms. K)]

It was six years.

[Gatlin]

Damn. Time flies. Yeah. Before. Before the pandemic. Yeah.

[Sean]

Wow. Time flies.

[Gatlin]

And then I was here actually a few weeks ago visiting some like hermosi in that group.

[Sean]

Oh, okay. Were you at the workshop?

[Gatlin]

Yeah, just checking out them and they've been helping us with the miss. The Miss Case.

[Sean]

Nice.

[Gatlin]

So we've been. That was. Didn't think I'd be that. This good.

[Sean]

Yeah, but you said a launch. You're launching something.

[Gatlin]

Yeah, launching that here. Pretty soon her little. Her little.

[Sean]

It'll probably drop when this is out, so maybe give some details on that.

[Gatlin]

Yeah, yeah. If you want to. Do you want to plug it real quick or you know, you want to wait, we could. We're cool. Whatever. You want to plug it?

[Granny (Ms. K)]

Plug our miss Case.

[Gatlin]

Yeah.

[Sean]

Miss Case.

[Granny (Ms. K)]

Neck.

[Gatlin]

Well, before you do, what did you tell me on the little car ride over here? You said this is your first podcast to what to come to in person first.

[Granny (Ms. K)]

I've already. Yeah.

[Gatlin]

Oh, you told him that?

[Granny (Ms. K)]

I told him. He. Yeah, it was the first person I told her.

[Sean]

I'm honored. She told me out there. I'm like, I'm honored.

[Granny (Ms. K)]

I said I came to him. Usually I make them come to me cuz, you know, I'm old.

[Sean]

Well, you're the queen and you got a nice ranch. I wouldn't mind coming out there one of these days.

[Gatlin]

Maybe next next one we'll do it.

[Sean]

Yeah. How big is it? Like how many acres we're talking? You don't even know.

[Gatlin]

Concumably, it would depend.

[Granny (Ms. K)]

I have no idea. But the original is 320 acres.

[Sean]

Wow.

[Gatlin]

Just. Just that.

[Sean]

Wow.

[Granny (Ms. K)]

Yeah. Just. Yeah. Yeah. That's 300.

[Sean]

That's one of the biggest I've heard, but.

[Gatlin]

But beyond that, it's like if you combine all the new stuff and then mix with. My. My uncle runs this operation alongside of us, so like all of our stuff combines like 8,000. Jeez. Yeah. So good. Good size.

[Sean]

You guys are living nice.

[Gatlin]

Not many neighbors around us.

[Granny (Ms. K)]

Not really. It's a lot of work.

[Sean]

That's true too. That is very true.

[Granny (Ms. K)]

You see a cedar tree come up, you got to go cut it.

[Sean]

How come? What do you. What do you cut?

[Gatlin]

That one?

[Granny (Ms. K)]

You don't like cedar trees?

[Gatlin]

Cedar trees? No. They're very invasive.

[Sean]

Oh, really? I didn't know that.

[Granny (Ms. K)]

Very invasive.

[Sean]

So they'll eat your other trees.

[Gatlin]

They just take over the land. Yeah, you can't use it for pasture, grazing and all that, so. Yeah, they're good wind blockers.

[Granny (Ms. K)]

Yeah, yeah, they're wind blockers, but yeah, it's six of one, half a dozen of the other you don't want.

[Gatlin]

Kane's arch nemesis is cedar trees and these weeds called musk thistles. Right. Russian musk thistles. Yeah.

[Sean]

What do those do?

[Gatlin]

They're just like.

[Granny (Ms. K)]

Just a weed that you don't want.

[Sean]

Oh, God.

[Gatlin]

Yeah.

[Sean]

Weeds are just ugly in general.

[Gatlin]

And they're big and they make like a big white flowers. They just stand out. So if you have a big bunch of them in your pasture, it's just. It's not a pretty sight.

[Granny (Ms. K)]

No. So you got to. In fact, when he was in high school, when you.

[Gatlin]

I was even a teenage years, like way younger, part of my like chores was.

[Granny (Ms. K)]

Right. His granddad got him and his. Some of his friends and made them pull those messels out of the ground because you had to pull the Ritz roots and all.

[Gatlin]

Yeah.

[Sean]

So you're getting put to work. Yeah.

[Gatlin]

And they have thorns on them, like rose bushes.

[Sean]

Oh, wow.

[Gatlin]

At the bottom. But no one told us this. We're just grabbing them bare handed. And so we learned over time, you know, get work gloves, get a bag. We got more efficient with it.

[Granny (Ms. K)]

But they cleaned it up pretty good. So we don't have too many now.

[Sean]

But what about animals? You got to chase them off.

[Gatlin]

I mean, we live a lot of Riverland, so a lot of wild hogs, coyotes. Coyotes to like a lot of people, we call them coyotes.

[Sean]

Yeah.

[Gatlin]

I mean, we have a lot of turkeys. Everything you can think around that deer like crazy.

[Granny (Ms. K)]

Yeah. And my only problem is with armadillos.

[Sean]

You don't like armadillos?

[Granny (Ms. K)]

No.

[Sean]

I've never seen one. I know they're hard shelled on the outside.

[Gatlin]

You should see her shoot one. It's pretty funny.

[Sean]

Yes. Why? They freak out.

[Gatlin]

Oh, they. When. Tell them what happens when you shoot them.

[Granny (Ms. K)]

When they just jump up and down and up and down and up and down until they die.

[Sean]

Wow.

[Granny (Ms. K)]

Yeah.

[Sean]

Armadillos.

[Granny (Ms. K)]

Oh, I probably shouldn't say that, but.

[Sean]

No, you could say die. There's worse words these days.

[Granny (Ms. K)]

They dig holes in your yard like that.

[Sean]

Oh, that's annoying.

[Granny (Ms. K)]

Just all over the yard. Yes.

[Sean]

Armadillos. Wow. You did all sorts of stuff.

[Gatlin]

Raccoons and skunks.

[Sean]

Yeah, skunks got to be the hardest to deal with, right? Does it smell?

[Granny (Ms. K)]

Yeah, they smell pretty bad.

[Sean]

Yeah.

[Granny (Ms. K)]

Yeah.

[Gatlin]

The worst is when she traps them. Then they're the babies. She doesn't want to take them out.

[Sean]

I would feel bad with babies.

[Gatlin]

Since I was a little kid, I was like. I was like Old Yeller and little skunks and raccoons. But somebody had to do it.

[Granny (Ms. K)]

So when you live out in the country, that's what you have to deal with all the time. Is

[Sean]

animals different type of problem than living out in Vegas?

[Gatlin]

There's animals out here.

[Sean]

We get some coyotes. They take the small dogs.

[Granny (Ms. K)]

Yeah.

[Sean]

So if you have a smog dog, you got to watch out.

[Gatlin]

Mountain lion stuff out here too, or.

[Sean]

No, I haven't seen a mountain lion. No, no, I saw.

[Gatlin]

I saw an animal outside the hotel last night. Really?

[Sean]

On the strip?

[Gatlin]

No, it was. It was a homeless guy

[Sean]

we're starting.

[Gatlin]

He looked like he's acting like a little animal.

[Sean]

Yeah, I just had someone on the show that goes in the tunnels.

[Gatlin]

Oh, really?

[Sean]

Yeah. Have you heard of those out here? Yeah, I have the tunnels, dude. Super dark.

[Gatlin]

What do you see?

[Sean]

Dude, goes on for miles. Pitch black. There's a leader down there. Mole people. It's pretty dangerous. Yeah.

[Gatlin]

Is that like the move, that movie that came out a couple years ago, Jordan Peele movie, and that was kind of based loosely on like that type of.

[Sean]

I didn't. I don't know if I saw that one.

[Gatlin]

Us or something like that.

[Sean]

Oh, us. Yeah. Underground network. Yeah, probably similar. Yeah.

[Gatlin]

Yeah.

[Sean]

Well, they say a lot of cities have underground networks.

[Gatlin]

You know, we don't have any underground, thank goodness. That we know of.

[Granny (Ms. K)]

No, that we know. No, for sure.

[Sean]

Let's talk for. For people that haven't seen you guys, you basically went viral on social media.

[Gatlin]

Right.

[Sean]

I want to talk about, like, how that happened.

[Gatlin]

I'll let you tell.

[Granny (Ms. K)]

Okay. Well, the story was when he came back from California, he would just come in and he'd say, okay, let's go out here and do this. And I'm going, okay, fine with me. Whatever. And then he'd come in and I'd be shelling pecans on the floor. He'd tape that, you know, and just anything I was doing, he'd tape. And then he got into a little deal about hussies.

[Sean]

Hussies?

[Gatlin]

Yeah, hussies that tell him what a hussy is.

[Sean]

Yeah. What is up?

[Granny (Ms. K)]

Well, we called them California hussies, didn't we? Or something like that.

[Gatlin]

Well, you'd say for almost. For like, a tramp or what? It's like an old farm, like 1940s, 50s way of saying.

[Sean]

Oh, got it.

[Granny (Ms. K)]

Yeah. I'd get after him with the hot shot and tell him because the TikTok

[Gatlin]

had a lot of stance. Yeah.

[Granny (Ms. K)]

So then we done that, and then we got into. Is that when we come into Granny Bibbinson?

[Gatlin]

Yeah. It was all like. It's mixed with, like. We always brought it back to, like, farm life, but we always blended it with humor.

[Granny (Ms. K)]

Yeah.

[Gatlin]

And it's basically how he says, like, we're like, if the Andy Griffith show and south park had a weird baby. And it's, like, skidded mixed with, like, a SNL skit. Yeah. It's kind of how we always approached it because it's like. It's all relatable from, like, a broad perspective, but the setting is on our farm.

[Sean]

Got it. You guys keep it raw, Which I noticed.

[Gatlin]

Very, very, very raw. From meat to jokes. Yeah, we. Yeah.

[Sean]

Which I like. People like that authenticity these days, I feel like.

[Gatlin]

Well, I think that's what makes it work. Because.

[Granny (Ms. K)]

Yeah.

[Gatlin]

She's just heard.

[Granny (Ms. K)]

Yeah. I don't. I said, you know, I just do whatever. And.

[Sean]

Yeah, you don't switch up. You're doing. You're doing that stuff anyways.

[Granny (Ms. K)]

Yeah.

[Sean]

You know, you're just filming it.

[Gatlin]

That's what you heard about. I don't even have to think. I just come in and she's already doing it. I'm like, hey, let's make a video about it. She's like, sure, let's do it.

[Sean]

Yeah, that's cool.

[Gatlin]

She's always been down to have a good time.

[Granny (Ms. K)]

Yeah. Y date. And I love to read. And he brought me the book Chaos.

[Sean]

Chaos.

[Granny (Ms. K)]

And he came in one day and he asked me if I was reading it. And I said, yeah, it's chaotic.

[Gatlin]

That's the one. That's the one. The CIA mixed with Charles Manson, afk. Like, the Guy who's doing a article back in like back in the 90s.

[Granny (Ms. K)]

He was trying to prove something. Yeah.

[Gatlin]

Connected big. Kept finding NK Ultra and all this stuff.

[Sean]

So that sounds like a good one.

[Gatlin]

It's top tenor.

[Sean]

I'm into all those conspiracy theories.

[Gatlin]

It's a good one.

[Sean]

Yeah, The CIA is doing some wild stuff, but that's a whole nother.

[Gatlin]

That is. Yeah, but she likes to like dabble and she loves a good like story. So I was like, this will tell you the 1960s, grandma. So like enlighten it a lot. So.

[Granny (Ms. K)]

Yeah, I read a lot. Yeah. Yeah, it was fun.

[Sean]

What's your favorite time period? Decade wise? Like 60s, 70s, 80s, 90s.

[Granny (Ms. K)]

No, I don't have a really special time. I just like autobiographies about people. Yeah, I just like to read about.

[Sean]

Yeah, I like history too. Yes.

[Gatlin]

Why? Asked her this question one time and I forgot what you said to it. But when you've lived how many decades now? Like nine decades total from the time you're born to now. Yeah.

[Sean]

She's 84 now, right?

[Gatlin]

Yeah. Yeah.

[Granny (Ms. K)]

And that's pretty close to 85.

[Gatlin]

You did at one time you told me. I think you said something about the 60s or the 70s was like your favorite. I think I remember you somewhere in there.

[Granny (Ms. K)]

Yeah.

[Gatlin]

But she does change. She's kind of. I said she rides the fence a lot. She switched teams on us. She's a code switcher sometimes.

[Granny (Ms. K)]

Yes.

[Sean]

So as someone, we. We both never lived through that era. What was that like the 60s and the 70s?

[Granny (Ms. K)]

Oh, it was nothing like today, I'll tell you for sure.

[Sean]

Doesn't surprise me.

[Granny (Ms. K)]

Yeah, it was, you know, we just had our own stuff that we played with. You know, no social media, no nothing. Yeah, no phone to nothing. You know, we had the phones on the wall that.

[Sean]

I actually did have that though. I had a house phone.

[Granny (Ms. K)]

You did?

[Sean]

Yeah, growing up.

[Gatlin]

Yeah. I did see the dial we even have. We kept an old dial one. Oh, really?

[Sean]

Wow.

[Gatlin]

Yeah.

[Granny (Ms. K)]

But we had a party line. We had to have rings, you know, ours was like two rings and somebody else's, but you could listen to them too, so.

[Gatlin]

Whoa.

[Sean]

Yeah, that's weird.

[Gatlin]

Shared lines with your neighbor or like

[Sean]

the person in the next room?

[Granny (Ms. K)]

Yeah, well, no, in the other houses.

[Sean]

Oh. What?

[Granny (Ms. K)]

Oh, yeah.

[Sean]

I don't know if I like that. I don't want people hearing my calls, you know.

[Granny (Ms. K)]

That was fun. Yeah. And then later on though, our neighbor got TV and we would want to run over to watch TV with them, you know, and things like that.

[Sean]

Yeah. I used to love TV as a kid. Now I don't even watch it. It's crazy how fast things evolve.

[Granny (Ms. K)]

Yeah, exactly. That's with me. I'm not too enthused anymore, but as a kid, you know, it was amazing to see that. And then we roller skated. We. That was our big thing to do was roller skate. We roller skated. I roller skated till I was about, what, 60, probably.

[Gatlin]

Wow. Yeah. You were still out there until I was like, 10, 65 or so.

[Granny (Ms. K)]

Yeah, we roller skated. My brother, in fact, he had a roller skating rink, so.

[Sean]

Nice.

[Granny (Ms. K)]

Yeah.

[Gatlin]

Her sister was on the Jay Leno show. Yeah.

[Granny (Ms. K)]

Like, they're.

[Gatlin]

They're like. They're like. Her family's, like, very talented roller skaters. So random. Yeah.

[Granny (Ms. K)]

She could go under the bar. Yeah, the bar. Real low. And so he got her on there, and she went under that.

[Sean]

That's a lost sport, roller skating.

[Gatlin]

Yeah.

[Sean]

I feel like no one does it anymore.

[Granny (Ms. K)]

Yeah, they don't as much, but it's fun. It was fun.

[Sean]

I feel like when we were growing up, it was skateboarding.

[Gatlin]

Skateboarding was probably definitely more popular.

[Sean]

Yeah, that was hot because we had,

[Gatlin]

like, the wheelies, like, on the Skecher shoes. Yeah, those were big.

[Sean]

I had detects.

[Gatlin]

Yeah.

[Sean]

But now kids don't even go outside.

[Gatlin]

No.

[Sean]

They're not even biking. They're not scootering.

[Gatlin]

No.

[Sean]

Skateboarding. They're just inside scrolling on their phone, watching you guys.

[Granny (Ms. K)]

Yeah.

[Gatlin]

Yeah. I guess that's the catch of it. All right.

[Sean]

Times have changed.

[Granny (Ms. K)]

Yeah.

[Sean]

Is your audience pretty young? Like, do you know the age demo?

[Gatlin]

We have a pretty wide range between the both of us. Like, mine's probably 18 to 35, like, younger. But then hers is so interesting via the different platforms. But she's very. Hits a very hard from 35 to 65 women.

[Sean]

That makes sense.

[Gatlin]

But, like, her demo is, like. It's intriguing. She's 52. 48 split, though. Really? Yeah.

[Sean]

Like, a lot of guys.

[Gatlin]

A lot of guys will watch her. Whoa.

[Sean]

So guys like what you're doing?

[Gatlin]

Yeah.

[Sean]

Nice.

[Gatlin]

Yeah. And so we have, like. It's really interesting. Like, we. We tap into a pretty broad audience. Even though, like, she's in a lot of my stuff, I'm in a lot of hers. It. It's funny. People understand. They're different, too. So I don't know. It's fun. We've been. We've done a lot of stuff over the years with youth organizations and all that stuff, but, yeah, it's. It's fun. Because it makes you like. Well, we're not just like niche down too hard to farming. Right, right. That was always my goal. It was like, I don't want to just be like, done this my whole life, been in it. Like, I went out to Hollywood to act and all that stuff. Like, how can we do stuff and make it hit a wide range of people? So I think we've somewhat figured that out a little bit to hit a broader audience.

[Granny (Ms. K)]

Yeah, right. For sure. Because it's. People don't realize. A lot of people don't realize farming, how farming is.

[Gatlin]

Yeah, Farming.

[Granny (Ms. K)]

Ranching.

[Sean]

Farming's a tough lifestyle, right?

[Granny (Ms. K)]

Yes, very tough.

[Sean]

Especially these days.

[Granny (Ms. K)]

I got married at 17, and I had no idea what farming was. No. And I married a farmer.

[Sean]

Wow.

[Granny (Ms. K)]

Yeah. That was a shock.

[Sean]

He didn't tell you.

[Gatlin]

It was.

[Sean]

It was difficult.

[Gatlin]

That wasn't a pitch.

[Granny (Ms. K)]

No. He didn't tell me how hard it was. No. At all.

[Sean]

Well, back then, I feel like you can make a living off it easier, if that makes sense. You know, now it's competitive with the grocery stores and.

[Granny (Ms. K)]

Yeah.

[Gatlin]

Yeah. From that.

[Sean]

It's the market selling the vegetables and fruit.

[Granny (Ms. K)]

But it was still tough. I had to work.

[Gatlin]

Yeah.

[Granny (Ms. K)]

And he had to work, you know, at jobs to make so you could farm. I mean, you know, so it was. It was still tough being back then. And it was, you know, a lot of work. And we had two sons, but they helped us. And so. But yeah.

[Gatlin]

Yeah.

[Sean]

My father grew up on a farm and he. Man, he used to say the crazy stories, dude. Like, it was tough. He was 6 foot 5, 130 pounds.

[Gatlin]

Oh, wow.

[Sean]

Yeah. Really underfed working all day on the farm. It was tough.

[Granny (Ms. K)]

Yeah, definitely. Yeah.

[Gatlin]

Yeah. Even dad and Chris, I mean, they were fit guys, but they were also not. They were kind of like scrawny too, at one point, and they got. They got bigger. She also raised two bull riders at the same time, too. So.

[Granny (Ms. K)]

Yeah, they were riding bulls for long.

[Sean]

I went to the NFR last year.

[Gatlin]

Yeah.

[Granny (Ms. K)]

When they're in high. They was in high school and.

[Sean]

Yeah. I have a newfound respect for bull riders after seeing it with my own eyes.

[Gatlin]

Those guys, they don't talk to having some way. Those like.

[Sean]

Those guys, bro, they're on there for three seconds.

[Granny (Ms. K)]

Yeah.

[Sean]

Like, it's insane.

[Gatlin]

You can't even get on. I wouldn't get. You can't get me on that.

[Sean]

I don't think I'd be able to last a second.

[Gatlin]

No, no. I mean, they have to be on there for eight seconds. Yeah.

[Sean]

Which is crazy. I think only a couple did it when I. When I saw it.

[Gatlin]

Yeah. Yeah. And it's all about the draw too. Like, what bull do you get is. It's an interesting sport that way. But yeah, just the. I don't know. Overcome that. I don't know how that. They just act on knowledge a lot. Like. Yeah, we wrote bulls. Like they don't fit. You know, it's just second nature.

[Sean]

Did you have bulls on the ranch or you went somewhere else to do it?

[Granny (Ms. K)]

Yeah, they had a. They had it or they built it?

[Gatlin]

They built their own arena.

[Sean]

Oh yeah.

[Gatlin]

And shoots and like it looked like a mini little. They built it when they were 17. This is like different, right? Like kids today building.

[Sean]

No shot.

[Granny (Ms. K)]

It's still there.

[Gatlin]

Yeah, yeah. We still use it as like we still.

[Granny (Ms. K)]

Yeah. We call it the arena.

[Gatlin]

Yeah.

[Granny (Ms. K)]

Yeah.

[Sean]

That's impressive.

[Gatlin]

Yeah.

[Sean]

Back then the guys were different, I think.

[Granny (Ms. K)]

Yeah, yeah, yeah.

[Gatlin]

Well, they're raised by like that generation too, right?

[Sean]

Yeah.

[Gatlin]

Tough generation.

[Granny (Ms. K)]

Yeah. I. We was raised in a real small town, you know, everybody knew any. Everybody and we. My. I just stayed home with the boys till they. And I didn't really intend to go to work, but the school called me from the lunchroom and 1 know if I'd come up and help. The lady was sick so I went up there and to help and she never did come back. So I stayed for probably six, seven years there and then we had to move to Thomas. We lost our school. And so I was there till I think altogether it was 12 years. About 12 years.

[Sean]

Okay.

[Granny (Ms. K)]

Then I said I had to get a better job because I had two boys in college.

[Sean]

Yeah. That's expensive.

[Granny (Ms. K)]

Yeah, yeah. So I went to work.

[Gatlin]

She just told the origin story of Ms. K though. Yeah, that was. That's the origin story. Oh, really? Yeah, that's.

[Granny (Ms. K)]

Yeah, that's how I, yeah.

[Gatlin]

Became Ms.

[Granny (Ms. K)]

Kid. You know, I was always cooking.

[Sean]

Wow.

[Granny (Ms. K)]

Yeah, that's cool.

[Sean]

So that was your parents you're talking about?

[Gatlin]

Yeah, it was my dad and his brother. And then they went to school and she became a lunch lady.

[Granny (Ms. K)]

Yeah.

[Gatlin]

And then. Yeah, and then she did that for 12 plus years.

[Sean]

Wow.

[Gatlin]

And then. So what did you said the kids called you? Well, back then kids had. Man, speaking of like generation, like, everyone just referred to you, hey, Ms. K. Ms. K, Ms. Kids. So that was her lunch lady name.

[Granny (Ms. K)]

Yeah.

[Gatlin]

And yeah, that's what's Roland made. It kind of inspired the whole oh, for launching a snack stick thing. Like, you better tie it back to your story. While you've been doing snacks and I'm

[Granny (Ms. K)]

not a hoarder, but you'll not believe this. He wanted, of course, when he was going to miss K and we kind of got into that stick meat stuff and he wanted me to get an apron and he had a picture when I was cooking and I had still had the same apron.

[Sean]

We'll have to throw it up on the video.

[Gatlin]

Yeah. I'll give it to you. It was it literally the same apron from like 1969.

[Sean]

Wow. You kept that apron.

[Gatlin]

A few aprons in my closet and

[Sean]

then she throw that out quick.

[Granny (Ms. K)]

I didn't even know I had it. But he said, do you have an apron? I said, yeah, I got some in there to draw and pulled it out and there it was.

[Sean]

Wow. That is 69. That's what, 50 year old apron.

[Gatlin]

Yeah. And it's just like it looks like brand new.

[Granny (Ms. K)]

Yeah, it was very nice.

[Gatlin]

So she'll wear it in a few videos too when she's doing like homemaker stuff in the house. I love it. Yeah. It's so funny how they all like came to be through that. And it was all like, for two years we've been working on developing and designing a meat stick because we ranch, we sell our own beef. Yeah. And then once we realized, like, hey, we can make a really good tasting ones like chomps, but taste better. We like. And she's a big bid. Like, I want to make a snack for my great grandkids.

[Granny (Ms. K)]

Yeah. So got 10 great grandkids. Wow.

[Gatlin]

And yeah, probably more coming.

[Sean]

So let's go.

[Granny (Ms. K)]

Yeah.

[Gatlin]

Yeah. If my wife lets me.

[Granny (Ms. K)]

Yeah.

[Sean]

How many of the ten are from you?

[Gatlin]

Yeah, I want to hear about that later. But yeah, so that's what inspired it. And yeah, like you said, by the time this airs like it's probably out because we haven't told anybody. Yeah. We're just teasing it. And yeah, it's going to be 100 grass fed beef sticks. I love that. But like great flavors and to kind of tie back to.

[Granny (Ms. K)]

Yeah.

[Gatlin]

But made for. Made for kids. Yeah.

[Sean]

Chomps blew up, man.

[Gatlin]

They did.

[Sean]

They came out of nowhere. Now they're everywhere.

[Gatlin]

It did. And that's like the. We looked at it. We're like, yeah, that's. They did a great job in the marketplace. But like there's not a female brand out there in meat sticks. And it used to be a very macho man, like kind of at the gas station. Grab a meat steak. Like when I was a kid, it was Slim Jim, you know, True. And like we saw and we have a lot of my. My wife buys these for our kids and she's like, oh, my great grandkids make them. Like, why don't we make your own? And you. We've been paid a lot of money. Promote other people's stuff. Just make our own stuff. So kind of what inspired it? But the end of the day, just like, want to make a snack that tastes good and what'd you say?

[Granny (Ms. K)]

Protein.

[Gatlin]

Protein for those you love. So it's like versus, like being macho. It's like. So. Yeah, I like it because I eat them all the time. We're driving to the ranch or on trips.

[Sean]

Yeah. I'd be snacking because I'm busy all the time.

[Gatlin]

Yeah. It's like you don't have time for eat a steak and would you say you can't eat steaks anym?

[Granny (Ms. K)]

That's what you gonna say? No. You know, when you get old, you can't do a lot of things.

[Sean]

I didn't know that happens when you get old. Now I'm bombed. Oh, teeth.

[Granny (Ms. K)]

Yeah, but so I can eat the meat sticks and get protein, you know? Yeah, well, I got my teeth. You know, you got. I've got false teeth now, so. Yeah, they don't work as good as your original teeth.

[Sean]

Yeah. So got to give up steak one day. I'm bummed now.

[Gatlin]

So just enjoy it all now. Yeah.

[Sean]

Eat some meat sticks.

[Gatlin]

Yeah, yeah, yeah.

[Granny (Ms. K)]

Or you get old.

[Gatlin]

Yeah.

[Sean]

We'll link it in the video. Do you sell them online?

[Gatlin]

Yeah, yeah. They'll be on by the time this comes out. Everything Ecom to start. We'll roll out retail event. We have a lot of people already wanting to do it, but we just want to ecom at first and then take it from there and see where we go from there. But it's really fun. It's been exciting to build something with her outside of our social stuff, but leverage our social to promote it.

[Sean]

That's exciting.

[Gatlin]

We've worked with, we've helped make a lot of brands, a lot of money over the years, and we didn't leverage that very well.

[Sean]

You don't know your value.

[Gatlin]

You don't know your value. And we look at her like both of our numbers and all this stuff, and people already want to buy our stakes or our merch and all that. But I'm like, what's something that we could really do good here with and get to the masses better? Like, we only have 350head of our own cattle to sell to people so we can't supply that year round to people, but we can find good source beef and make a good.

[Sean]

That makes sense. I just had TJ Dillashaw on last week, the UFC fighter, and he has a grass fed jerky company.

[Gatlin]

Oh, he does? Okay. Yeah. What's the of that?

[Sean]

I forget the name.

[Gatlin]

Yeah, but I've seen him.

[Sean]

Yeah, it was the best jerky I've ever had. I like grass fed, but, yeah, he launched it. He's the face of it. $6 million, first year.

[Gatlin]

Really?

[Sean]

He's in sprouts and whole foods.

[Gatlin]

That's great. Okay. Yeah, that's where I've seen it. His brand, the jerky is interesting. Margins depending on.

[Sean]

Oh, really?

[Gatlin]

Yes. That's why we st. We also stayed away from it because. Thin margins, not as good as the meat sticks.

[Sean]

Yeah, he puts a whole ribeye in one bag of jerky.

[Gatlin]

Yeah, that's not a very good mar. Yeah.

[Sean]

Sells it for $42. So.

[Gatlin]

Yeah, it makes sense then. Yeah.

[Sean]

Depends what you get it for, I guess.

[Gatlin]

Yeah, yeah, yeah. That's what we. We learned a lot about business through the year. I didn't know what margins are gonna act. I was like, I just want to be in a movie.

[Sean]

Yeah, you guys are just.

[Gatlin]

Yeah, yeah. They didn't teach me about that on the ranch. They just said, hey, go out and work.

[Sean]

When you left the ranch for la, what was that like? Was that a tough conversation for y'? All?

[Gatlin]

What did you think?

[Granny (Ms. K)]

Just he wanted to go. So.

[Gatlin]

Yeah, I like, probably against what most people think traditionally of ranchers. That mindset, like her, my dad, everybody's like, go try it. Yeah. What's the worst thing you have to. You don't succeed. So. And then I went to visit. And when I went to visit out there, ironically, I met. I met a girl who turned in and being my wife now. Yeah, it was just like a fate thing. We both choose. My last year of college, her last year college. She was in school in New York.

[Sean]

So everything happens for a reason.

[Gatlin]

Yeah. And so I got, like, who I believe, like, my. My whole journey is meant to go out there for a reason. And that's. I'd say I always laugh now. It's like I thought I had to leave home to do what I wanted to do, but I had to leave to learn I could do exactly where I'm from. So that's kind of the full circle thing for me. I always get goosebumps, even. I'll say that because it's the truth of, like, sometimes it's right in front and you don't even realize it. So. And that's been the fun part. Like, I grew up her my whole life. Didn't ever think I would turn her into like. Like I just an influencer. Yeah. You know, like. Yeah, somebody. But I didn't. You did that. But it's like I just saw. I guess I was casting directing. Like, I saw a talented person there and she fits the part to a

[Granny (Ms. K)]

T. When he first started, he would come in and he said, now say this and I'm going. You need to. You know, people have a board up here.

[Gatlin]

Script.

[Granny (Ms. K)]

Yeah, script.

[Sean]

Oh, yeah. Teleprompter.

[Granny (Ms. K)]

No, he never did do a script or a teleprompter or nothing. He just makes me say it.

[Sean]

Yeah. That's why it does. Well, man, I'm telling you, you could tell when people are like. When people are just reading off the screw.

[Granny (Ms. K)]

Yeah, yeah.

[Gatlin]

Very improv. We've learned that through our. Like, we can. Like, we prep. But it's like.

[Granny (Ms. K)]

Yeah, he'll tell me what to say, but sometimes. But sometimes he don't not tell him.

[Gatlin]

She riffs.

[Granny (Ms. K)]

Yeah. I say the words I want to say.

[Gatlin]

Yeah, but. But the. The full circle, like going out there was interesting because I didn't know to expect. Grew up in a town of 1200 people on a ranch that nearest neighbors a mile away. So that was like culture shock. But it's. Again, we were talking before we even got on is like, it allows you to have better perspective and be able to relate to people better. 100 come to Vegas and not feel like I'm like, you know, overwhelmed. Yeah. And she's a trooper. She goes on trips outside of all this stuff for years. Has been doing it. Like you've seen. You've been all over the world now. Well, not well, America and Canada.

[Granny (Ms. K)]

Go overseas. But yes, I love to travel.

[Gatlin]

Yeah. So I've got a little bit, I think that bug from her like wanting to see more. And now we get to do it a lot together.

[Sean]

Yeah.

[Gatlin]

It's fun. But it's. It's. It was a culture shock and there's nothing. But at the time I got a great support system. So, like, I got. It wasn't nothing I could manage. But then 2020 happens and you have to start pivoting and.

[Sean]

Yep.

[Gatlin]

And that's where like all this.

[Granny (Ms. K)]

But the most impressive thing was. Or surprising. Maybe I better say that word is his wife came back to Oklahoma with him.

[Gatlin]

Yeah.

[Sean]

I gotta hear how you pulled that off. From LA to Oklahoma.

[Granny (Ms. K)]

I don't know either, because she must

[Sean]

have really loved you.

[Granny (Ms. K)]

Yeah.

[Gatlin]

It's a show. Anytime I ever say, like, you and you think I don't love, like. No, you're right. Yeah.

[Granny (Ms. K)]

And we love her too, so.

[Gatlin]

Yeah.

[Granny (Ms. K)]

Yeah. But you know, her folks, her family was in California and everything, and she moved back for him.

[Gatlin]

Yeah.

[Sean]

Well done.

[Granny (Ms. K)]

Yeah, that's great.

[Gatlin]

Like, at the time she was working at Warner Brothers on the Fine. Like, she worked in licensing and all that. So they went full remote. So I was back and forth a lot once this took off. And then like, we can. You can work remote and live in Oklahoma. So that kind of opened the door to be able to do that too. Again. Timing, just timing kept lining up. So. So that's what I was doing every two weeks. I was flying from LA, Oklahoma, LA, Oklahoma for a whole year.

[Sean]

It's a long flight.

[Gatlin]

But like, this social media stuff took off and it's like, why would you not. Yeah, like, that was my opportunity. I saw. I was like, oh, yeah. I got close on a lot of things. Auditioning and close producers. But I never get landed in the joke. Like, my managers be like, they say you don't have enough social media presence.

[Sean]

Oh, that's what they want now.

[Gatlin]

Yeah. But I had a thousand followers. I'm from a town of a thousand people. I didn't know social media was leveraged for marketing and all that.

[Sean]

That's what gives you the. The role. Now if you're the same skill level in acting, but you have more followers

[Gatlin]

built in marketing, from a business standpoint, I totally get it. But at the time, like, what is like, I was better than that, but it doesn't matter, you know? Yeah, that's been even.

[Sean]

I've been offered roles and I've never acted before. Yeah. Just because I have followers, someone offered me the lead role in a movie.

[Gatlin]

No way.

[Sean]

Yeah. I was like, bro, he sent me the script and I'm like, there's no way, dude. 60 page script. It was like me and Alec Baldwin and someone else. Yeah. And it was some Christian movie. A Christian basketball movie.

[Gatlin]

Gotcha.

[Sean]

Yeah. So it was like overwhelming. I didn't take it.

[Gatlin]

Yeah. It was a little hoop background, though. You can.

[Sean]

Yeah, I can hoop a little bit.

[Gatlin]

So you got the build for it.

[Sean]

That's what piqued my interest in it. But then when I started reading it, I'm like, there's no way. Yeah, dude, acting's hard.

[Gatlin]

It is. And then that's what you say. Like, the social stuff came and now this is like A full time act. And we can act whenever we want. All this stuff, I get tossed opportunities. And it's like, it's like that you're like, oh, I mean, I would have killed for this five years ago. Yeah, years ago. Now it's like, no, yeah. Not worth my time, money and I don't have creative control.

[Sean]

You could get more views doing a

[Gatlin]

video with her after this video, you know, so it's like, why then it's all changed right though? Everything's changed.

[Sean]

So the power's changed.

[Gatlin]

Yeah. And when you realize that, it really shifts your.

[Sean]

Yeah, it's changing even now. Like followers are becoming more irrelevant right now.

[Gatlin]

It's all about like engagement.

[Sean]

Engagement. Yeah.

[Gatlin]

Like she gets 100 last month you got. Last two months come like it was 150 million. 150 million this month. 100 million.

[Sean]

Wow.

[Gatlin]

But it's like, like that's way more than. I think she has 5 million followers cumulatively, it's like that's way more beyond than like the following 100.

[Sean]

Yeah. Most of my views come from non followers too.

[Gatlin]

Yeah.

[Sean]

So it's like I think 80.

[Gatlin]

That's more valuable than following. But yeah, commend you and all the.

[Sean]

Yeah, you too though.

[Gatlin]

Followers like YouTube, man, he's top five Spotify podcasts in the world. Yeah.

[Sean]

We just had number four yesterday. Yeah. Past Tucker Carlson. That guy's legendary.

[Gatlin]

Yeah. A legend. Would you ever think you'd be like where you're. When you started this? Like that would be.

[Sean]

I'm always like kind of delusionally optimistic. I think you have to be in business but like, logically it makes no sense when you're just starting out to say, yo, I'm going to be top five.

[Gatlin]

Yeah.

[Sean]

So you kind of have to like believe in yourself.

[Gatlin]

Yeah. That's what I say. You believe in something, you don't know what it is. Yeah. You just know there's a belief there. Like we. We got invited to. I think by this point we're going to be at and it's just for AG policy stuff, but we're going to a White House event.

[Sean]

Wow, that's crazy.

[Gatlin]

But like really, I'm like, did you think when we started like we get invited to the White House and she's like, never thought of. Never know. Would you say like, I still don't know if like this is makes sense? Yeah.

[Sean]

That's nuts.

[Granny (Ms. K)]

Yeah, that is.

[Sean]

Wow. Congrats on that. So you're gonna meet the president.

[Gatlin]

You know, it's like, you know, it is with anything within government. Yeah.

[Sean]

Secretive.

[Gatlin]

Yeah. Yeah. But at the end of the day it's just like I've also too we always we don't care but we just like I try never to get too involved with all the government stuff but it's USDA related which very involved with our beef sticks or our our our way of life. So trying to be you know work with them and how to get. They're launching a product of the USA label.

[Sean]

Oh they are.

[Gatlin]

So we're all good. Yeah. It's great for us. So they they wanted to work with us. Taylor Sheridan's involved like we're all to promote that ranchers can now say like hey this is a product of the usa. Unlike the big guys who can't say that.

[Sean]

Yeah.

[Gatlin]

Because they're sourcing their beef from other

[Sean]

Mexico and Venezuela, China. Right.

[Gatlin]

Australia like it comes from all over places they don't have the regulation we have we literally America has the cleanest, best protein. When it comes to people will argue and say no like the grain finish all that. No. When you do the true testing and with our medicine practices and everything we have the cleanest, safest beef and protein in the world.

[Sean]

Yeah. We're known for steak here.

[Gatlin]

Yeah. It's like so what do we where they always try to say oh but the Europeans it's like yeah they got some things right but some of this

[Sean]

stuff I've heard Australia and Japan I think have decent There was Wagyu.

[Gatlin]

Yeah. But if you're going to Wagyu just get it straight from Japan. Don't even try this American stuff.

[Sean]

It's not good.

[Gatlin]

It's crossbred.

[Sean]

Oh wow.

[Gatlin]

So it's not. It's not like true.

[Sean]

That's a bummer.

[Gatlin]

Yeah but. But you're still paying for it at the restaurant. Yeah. You're still paying 85 Wagyu sounds really nice, right? Yeah. A five ain't that good. Yeah.

[Sean]

If they don't have the certificate it's bogus.

[Gatlin]

Right. Yeah. Still it's a grass fed.

[Sean]

Yeah.

[Gatlin]

Not all that's 100% you guys both

[Sean]

sold on the grass fed.

[Granny (Ms. K)]

Oh yeah.

[Gatlin]

You prefer that we both most 90% of our cattle's lives grass fed and then we finish out their own crops.

[Granny (Ms. K)]

Yeah.

[Gatlin]

Because we just like extra marbleization. But yeah. I mean there's a lot of research to either or and it's a lot of it's been if you look at the research like who funded that research. If you really understand the grass fed soup cattle back in the day were the Hardest thing to sell is it was the cheapest meat. Now they flipped it where now it's the most.

[Sean]

Yeah. It's like lobster used to be.

[Gatlin]

Yeah.

[Sean]

They used to feed lobster to prisoners.

[Gatlin]

Yeah. And now it's a desirable thing. Well, that's a very interesting. Weird. Really very weird. So we. We know that from, like, the producer side of it. But our main thing is just we want to inspire people to get in this way of life. But there's a lot of things that kind of. Yeah. Make it not like you said.

[Granny (Ms. K)]

Right.

[Gatlin]

It's too hard.

[Granny (Ms. K)]

Yeah, it's too hard. And. And it's very. I mean, to make a living. It's kind of hard.

[Gatlin]

Yeah, yeah. Margin. Talking about margins.

[Granny (Ms. K)]

Yeah.

[Sean]

Yeah.

[Gatlin]

Ranching. Because it costs to operate with all this stuff.

[Granny (Ms. K)]

Because my two cents. Both of their wives had to work

[Gatlin]

the hole for insurance.

[Granny (Ms. K)]

Just time for, you know, just to, you know, you had to have a check coming in because you never knew, you know.

[Gatlin]

Yeah.

[Granny (Ms. K)]

Yeah. Because when I first got married and my husband, we raised some wheat back then, and I didn't realize I didn't like to be. Get the wheat coming in and going to the elevator, because then you were in the field all summer in the tractor. Yeah. And. But then I realized that the only money is coming in is when you get that wheat crop.

[Sean]

That makes sense. You got to rely on that crop to produce, and then sometimes you have a bad crop.

[Granny (Ms. K)]

Right, exactly.

[Gatlin]

Droughts. It's so, you know, there's so much nuance to it. And that's what a lot of people, I don't think, understand about farming, ranching, any of it. There's, like, so many variables. Right.

[Sean]

It's not predictable.

[Gatlin]

Right. Yeah.

[Sean]

You could get in pest control or, like, pests coming in once you ruin it.

[Gatlin]

Yeah. And that's why, like, the USDA offers insurance to farmers. And that's like an actual governmental program, which I'm never big on, like, that. That when they especially comes to your food. Yeah. When I have too much government involvement. But they're. They have like, premium crop policies for insurance for. For those types of things.

[Sean]

That makes sense.

[Gatlin]

But if you do have a bad year, you lose. They're there to at least help you out. And that's funded by the American dollar to, like, help, because that's part of our food source. So, like, some of that makes sense. It just. You get into really touchy stuff for people. Yeah. And then like, the mindset of, like, but we can make our commodities and. Or make our subsidies off the stuff and Some of the people have taken advantage of that. Yeah. So we. We do like to touch on very tough subjects, but at the same time, we always go like tongue in cheek with it and never. Because.

[Granny (Ms. K)]

Yeah.

[Gatlin]

You know, if you'll always piss someone off. Yeah. And we always have people trying to like, dox us. Like, your family's taking cumulatively $2 million of government subsidies. I'm like, yeah, I'm 40 years of farming, like, break that down, you know, 40k a year. Yeah.

[Sean]

That's nothing.

[Gatlin]

Nothing. When it comes. You know how much a tractor costs?

[Granny (Ms. K)]

Yeah, just.

[Sean]

I actually don't. I'm curious.

[Gatlin]

Oh, it's the average tractor in the u. S. Like, from full size to bit, like.

[Granny (Ms. K)]

Yep.

[Gatlin]

It's like a quarter million dollars.

[Sean]

What?

[Gatlin]

Yes.

[Granny (Ms. K)]

Yeah.

[Sean]

For a farm truck.

[Gatlin]

The combine is over almost a million, like $700,000 now. For a brand new combine that's cuts the wheat.

[Granny (Ms. K)]

Yeah.

[Sean]

God is crazy.

[Granny (Ms. K)]

Yes.

[Gatlin]

So you want to talk about, like.

[Granny (Ms. K)]

See, that's quiet.

[Gatlin]

But they're so hard. That's where like the issue with John, like, all those people, big corporations, it's like they got all this tech in there. We can't even operate our own equipment. So you get touchy subjects and stuff. But at the same time, like, they're. They know that we're the only people buying it from them, so they're not trying to do things they want. They. They do do things to try to help us too. So. Yeah, but it's a very. It's corporate America. It's capitalism.

[Sean]

Big players in the space.

[Gatlin]

Yeah.

[Sean]

And they're buying up guys like you.

[Gatlin]

Right.

[Sean]

They're buying up farms.

[Gatlin]

A lot of those corporate farming entities in like the Midwest, the south, it's more of like rent. They're buying up the herd right now. The packers and all them are buying up the herds. Like, right now, beef prices are all time high. Like, we're making higher margins than we ever have on cattle. But they're wanting to. Like, we're. If we don't sell now, like you. It. It's a hot market. Why would you not selling it? But then you're not gonna have anything to raise. And so there's a big worry that the supply chain the next 18, 24 months is that people think beef's expensive now.

[Sean]

It's gonna get worse.

[Gatlin]

It's gonna get worse.

[Sean]

Oh, God.

[Gatlin]

And so that's why we need more herd, like people, some independent ranchers trying to grow their herds versus selling out. But right now it's a great time to Sell.

[Sean]

Yeah, I bought a cow last year.

[Gatlin]

Oh, really?

[Sean]

Yeah. You bought a half. Half a cow?

[Gatlin]

Yeah.

[Sean]

No, not like a live.

[Gatlin]

Yeah, yeah, yeah.

[Sean]

I do want to have cows one day though. But yeah, I bought half a cow, saved a ton of money.

[Gatlin]

Oh, yeah.

[Sean]

Put it in the freezer. Yeah, it was great.

[Gatlin]

Enough space.

[Sean]

Yeah. I literally bought a freezer just for that. Nice. A separate freezer.

[Gatlin]

Did you get it like locally or did you get it.

[Sean]

Yeah, from a guy in Cali. Cali's got some cattle farms, so I

[Gatlin]

have some buddies out there, like Perennial Pastures.

[Sean]

I think that's the one. I bought it. Yeah.

[Gatlin]

Yeah. Kevin Munro. Yeah, that's a good job.

[Sean]

He's came on the show.

[Gatlin]

Yeah, yeah, he. He there. We've tried just. I love trying other people's beef too. Yeah. For grass fed, it's pretty good.

[Sean]

And I think that's the move, though.

[Granny (Ms. K)]

I was just telling Gatlin earlier, I

[Sean]

said

[Granny (Ms. K)]

after I got married, my husband was. Had calves and things and we always butchered our own meat. And I said, I do not remember ever buying beef or any meat from local stores or grocery stores. I do not remember. I do not remember ever.

[Sean]

That's actually crazy.

[Gatlin]

Well, my life growing up, our freezer always had stake in it. And so I didn't know. I'd go like, then I'd go to a friend's house. Like, nobody had beef on their stuff. I'm like, why don't people have. And I moved to California. Nobody has beef in their freezers. And like, what? They're like, we go to the butcher. I'm like, oh, well, we are like, we. We have done it. So it's kind of. That's like a culture thing, not realizing. But. Yeah, like that generation too. They eat, you grow it, you fed it, you get it homesteaded style.

[Granny (Ms. K)]

And my. I had two. We had two sons. And after my husband passed away, well, my oldest son was already into farming. He and ranching, I mean. And my. His dad joined us then and took over.

[Gatlin]

Yeah.

[Granny (Ms. K)]

And. But then I have. Now I have four grandkids. He's one of them. And I have one that's a veterinarian. So he helps us out.

[Gatlin]

He's our. He's our in house vet. Yeah.

[Granny (Ms. K)]

And then I have another one that he was a oilfield oil field worker. Yeah. Worked and. But he has come back now and joined us because he said his dad's getting old, so he's.

[Sean]

Yeah. Spend time with him.

[Gatlin]

Yeah, yeah. He works the day off, learn the

[Granny (Ms. K)]

business, you know, and Everything.

[Gatlin]

Because you're not in every day. You don't. You gotta. Like, there's some stuff, like, we still talk, like, do you know why we do this? All right. No, we have no idea. Like, they just. Our dads would be like, it's this time of year.

[Granny (Ms. K)]

They've got to do stuff. No. So, yeah, so he. That was good. And then I have a granddaughter that's in Wisconsin, and she helps us with customer service.

[Gatlin]

Yeah.

[Sean]

Family business.

[Gatlin]

Yes. My sister's a doctor, but it's on her spare time. Yeah. It's like, she does the customer service stuff.

[Granny (Ms. K)]

Right.

[Gatlin]

So, like, it's.

[Sean]

That's great, though. Three generations of family business working right now.

[Gatlin]

And it's a. I'm fifth generation. Oh, you're fine. Our kids are sixth generation. Whoa.

[Granny (Ms. K)]

Yeah.

[Sean]

So. So your parents did this and your. Your grandparents. Your.

[Gatlin]

My husband's dad and his grandpa.

[Granny (Ms. K)]

Yeah.

[Gatlin]

Pierre Didier. Homesteaded 1902. On the location, we film all of our content.

[Granny (Ms. K)]

Wow. Yeah.

[Gatlin]

Yeah.

[Granny (Ms. K)]

Homesteaded that.

[Sean]

So it was built in 1902.

[Gatlin]

Yeah.

[Granny (Ms. K)]

Yeah.

[Sean]

Impressive.

[Granny (Ms. K)]

Yeah. I was not fond about moving to the farm, but I finally moved there, and I've been there 50 years, and I Not going nowhere.

[Gatlin]

Yeah.

[Granny (Ms. K)]

Yet.

[Sean]

We'll see if that changes.

[Gatlin]

Yeah.

[Sean]

When the beef sticks, take off.

[Gatlin]

Yeah. I might be joining her out there. As I'm getting older, I'm like, you know what, girl? I think you got it.

[Sean]

That's how I feel. I'm, like, starting to not like cities as much, and I want to get, like, some land, you know?

[Granny (Ms. K)]

Yeah. It's.

[Gatlin]

It's.

[Granny (Ms. K)]

It's amazing. You know, it's.

[Sean]

As I get older, I just.

[Gatlin]

Yeah.

[Sean]

One more quiet.

[Granny (Ms. K)]

Yeah. No traffic, nothing. Yeah. Just naturally. I live on a dirt road.

[Sean]

Oh, yeah?

[Granny (Ms. K)]

Yeah. Don't even have a paved road.

[Sean]

Wow.

[Gatlin]

Yeah.

[Sean]

No one can bother you, though.

[Gatlin]

She's like, you want to talk about people? I think match. Like, country. Like, she is straight country. Like, still. You still. Even though she has a dryer and washer, still hangs her clothes on the clothesline, still hand washes all her dishes, even though she has a dishwasher. Like, wow. She's just like. It's so funny. She is still like that. Because she lives it every day, though, too, for me. I come in and out of it. I live, like. I live out in the, like, outskirts of Oklahoma City. I drive to the ranch. Yeah. Cali girl cannot move straight to the ranch or I wouldn't be married. That's why I told me I wouldn't be married still if I'd have done that to her, but. But, like, she's in it every day and that. It's like she is the embodiment of, like, rural American lady who's just like,

[Granny (Ms. K)]

I see a mow all my yard.

[Sean]

Wow, that's a lot of mowing.

[Granny (Ms. K)]

It is a lot. When you're, you know, probably. What. How many acre do you.

[Gatlin]

What you're. Oh, what, you're mowing. Oh, you're mowing.

[Sean]

Yeah.

[Gatlin]

You're mowing over an acre.

[Granny (Ms. K)]

I know. It's a lot of mowing. Yeah.

[Gatlin]

So she's got. She got those industrial. Like. Yeah.

[Sean]

That you sit in.

[Gatlin]

You see on the golf course.

[Sean]

I used to have the push one as a kid.

[Granny (Ms. K)]

Oh, yeah, we did. For sure.

[Sean]

I used to hate doing that.

[Gatlin]

Oh, it's brutal.

[Granny (Ms. K)]

I had a tractor mower for a long time.

[Gatlin]

Yeah.

[Granny (Ms. K)]

And I got it out one day, and I'm going, oh, my gosh. How did I ever do this?

[Sean]

She's living off the lay. The land. That's beautiful, though. That's how. That's how it used to be, man.

[Gatlin]

Yeah.

[Sean]

You know, no grocery stores, you said either. You never went to the grocery store.

[Gatlin]

Barely, you said. Right. Like, you just for, like, little things, Essentials.

[Sean]

Yeah. I go, like, twice a week.

[Gatlin]

Yeah. You have to, you know. Yeah, yeah, yeah. We're so disconnected from our food. That's the big issue.

[Sean]

Well, I try to order direct when I can, so I'll order from Amish people. I'll order from, like, a rancher.

[Gatlin]

Yeah.

[Sean]

When I can.

[Gatlin]

Yeah. Yeah. Thank you for supporting range for sure. Because that's the only way to, like, really try to incentivize people to do it. But, like, we've learned even doing it, it's like, it doesn't really increase the margins because we're. Now we're taking on the processing costs, which the only reason those costs are expensive because of regulation. So you get into that world and you figure it out. So, like, really, you're not. Like, we're doing more work to make the same amount of money as if we would just sell the market. But at least, like, you have the connection with your customer and who's buying it from you.

[Sean]

I mean, that's why I go to farmers markets, too.

[Gatlin]

Yeah.

[Sean]

Because I'd rather pay a little more, but get quality product, you know, it's.

[Gatlin]

It's the only way to do it, really. If you want good quality.

[Sean]

Yeah. No pesticides and all that.

[Gatlin]

Yeah.

[Granny (Ms. K)]

Yeah.

[Gatlin]

Who are you whipping out there? You. Oh, you want to show them the bag.

[Sean]

Oh, let's see it. What's in the back?

[Gatlin]

What's in there?

[Granny (Ms. K)]

Ready? Do you need to do it right?

[Gatlin]

Give it to them.

[Granny (Ms. K)]

Okay. I'm.

[Sean]

Oh, are these sticks?

[Gatlin]

So these are our Didier ranch bags. Like, we send our steaks inside these.

[Sean]

Okay. It's like a cooler.

[Gatlin]

A little cooler bag. But she brought you some gifts. Tell them what you brought them, granny.

[Granny (Ms. K)]

Okay, well, this is.

[Sean]

Oh, I love this.

[Gatlin]

I guess your shirt size based off your height.

[Sean]

Yeah, I'm a large. Is this large?

[Gatlin]

Oh, no, it's big. I can get you different. We'll swap out. Oh, yeah. I didn't know how big you were. It's hard to gauge.

[Sean]

I'm pretty skinny.

[Gatlin]

Yeah, but I didn't know if you like it.

[Sean]

Baggy is fine, but the.

[Gatlin]

We'll get you. We'll get you an xl.

[Granny (Ms. K)]

This is my shirt.

[Gatlin]

Yeah, you're wearing that.

[Sean]

I. I told her I love your shirt as soon as I saw her. Makes sense. Common again, guys.

[Granny (Ms. K)]

Yeah, I think he's skinny. You're gonna have to get.

[Gatlin]

Yeah, I didn't realize how skinny he was. I thought he had like a left tackle body.

[Sean]

You know, I'm like 195.

[Gatlin]

Okay. All right, we'll get you.

[Granny (Ms. K)]

You're so tall.

[Sean]

I was a distance runner in high school.

[Granny (Ms. K)]

And this is.

[Gatlin]

Those are. These are unpackaged sample. Like, these are just samples. They're not actually.

[Granny (Ms. K)]

Okay.

[Sean]

You're the first flavored or no.

[Gatlin]

Yeah. So the only difference is one's the original classic recipe and one has cheddar in it. Oh, cheddar.

[Sean]

Which one is better?

[Gatlin]

You can see on that.

[Sean]

I think this one does, right? Yellow up there.

[Gatlin]

Yep, that's personally my favorite. And then we're rolling out more flavors as we go, but. Oh, yeah, those are tear. Like you have to tear it. But we're like, let's bring Sean. So you're the first person gets a dry live testing 100 grass fed on the first one. Yeah, yeah. Holy crap. And that's our. That's a homemade.

[Sean]

Working on this for two years.

[Gatlin]

Yeah, we've had like friends and family and kids and all that, but you're the first person that public.

[Sean]

Okay. This is better than Chomps.

[Gatlin]

That was the whole goal.

[Sean]

Yeah, this is. This tastes better than chomps. I've tried almost every Chomps flavor.

[Granny (Ms. K)]

Oh, good.

[Sean]

Way better than Slim Jim.

[Granny (Ms. K)]

Good.

[Gatlin]

And then only. The only difference is are on these samples, they overcooked them. It won't be as veiny outside. It's gonna Be smell.

[Sean]

This is great, dude. 12 grams of protein.

[Gatlin]

Yeah, 12 grams of protein. Wow. The only, the big difference with her is like we've noticed the moms like kids love sweetness. Like and you have to dial back the saltiness of sticks. So we like looked up, did a lot of research. Low glycemic index coconut sugar. So we're the only stick in the that in the marketplace that utilizes coconut sugar as a sweetener.

[Sean]

I'm all about the gi.

[Gatlin]

So that's. That was like our big pivot besides grass fed and ingredients.

[Sean]

So I try to eat low gi because I used to have acne and I would break out.

[Gatlin]

Yeah huge thing. I I have a lot of gut health issue stuff and she does too. So we've like learned like try to. It's not going to be the cleanest stick in the world. Like we're not going to be a primitive like lineage provisions like you know, Paul Saladino straight guys.

[Sean]

One ingredient.

[Gatlin]

Yeah. Yeah. So I think like local liver in there. Like I don't do it.

[Sean]

I tried a one ingredient bison thing. I think it's out there. But it makes your breath smell and

[Gatlin]

yeah just if you're gonna do it, at least make it taste good. Because if you can have a great product but if it don't taste good, no one's gonna want to really eat it. So that was like the whole play play on it. And this gives us room to have fun with flavors down the road. Like we've got some like cinnamon apple recipe to make Granny's kind of apple pie meat stick.

[Sean]

I got to hear her best recipes. Her best meal she made for you growing up.

[Gatlin]

Oh, grandma, you want to tell them you do have a couple. You have a couple of good things. This lady was a lunch lady and she's one of the worst grandma cooks of all time. She can't cook, but she has a few like her go to's and it's hard to beat her go to.

[Granny (Ms. K)]

But I got to tell this story first. But the only thing he was so me and him had the biggest fights when we were he was growing up. He wanted tea but he would put a half a cup of sugar in there and I would tell him no sugar. He could not that cancels out the

[Sean]

health benefits of a piece of.

[Granny (Ms. K)]

He couldn't have help it couldn't have sugar. So that was our biggest fight. But he'd always tell me, well my other grandma lets me have.

[Gatlin]

I tried to play that card.

[Granny (Ms. K)]

Tried to get me oh no. That was.

[Gatlin]

But your deviled Eggs are all time. You have to see good deviled eggs. And then at the holidays, everybody in the family will literally fight for she makes the best noodles. So like in Oklahoma, instead of doing brown gravy with your mashed potatoes, people make it's gravy noodles and her noodles.

[Sean]

Gravy noodles.

[Gatlin]

Yeah. Is it egg noodles you're using in there?

[Sean]

Yeah, that sounds good.

[Granny (Ms. K)]

Made them homemade, you know, and.

[Sean]

Oh, you made the noodle too?

[Granny (Ms. K)]

Oh, yeah.

[Gatlin]

Wow. Yeah. So is it. What broth are you using in that?

[Granny (Ms. K)]

Chicken.

[Gatlin]

Chicken broth. But it's like all scratch people have. I've seen family members start fighting over her.

[Sean]

I mean. Yeah, that sounds amazing. If you got a cold and you eat some of that.

[Gatlin]

Yeah.

[Granny (Ms. K)]

And then they'd want me to give them some and. But, but who did most of the

[Sean]

cooking then if it wasn't you at home?

[Gatlin]

Yeah, well, you grandpa did a lot of like, frying the meat and like eggs and stuff like that. Like, he taught me how to fry my own eggs. Oh, yeah. And. And he would cook the burger, grill, all that stuff. But like, even during the harvest time, like. So when I was a kid, when I stayed back with her, she would whip up some pretty mean burgers. Oh, you deliver them. You wrap them in tinfoil, take them out to the. Out to the field to the farmers and deliver it to them. And I remember like she had melt that cheese perfect pickles and mustard. And I'm like, people like Five Guys burger. I'm like, granny was making five Guys before it was popular and it was way better. Yeah. So like, I like my memories. Like she did is. She did do some good grandma cooking. But I'd always say that's kind of the irony. You're a lunch lady. You. You've tried to cook your whole life, but she'll. You'll burn things so quickly and. Yeah, yeah.

[Sean]

Five Guys don't hit the same, by the way.

[Gatlin]

No.

[Sean]

I used to love five guys, but they don't hit the same anymore.

[Gatlin]

I don't know what happened.

[Sean]

I don't know.

[Gatlin]

It's. It's a burger chain.

[Granny (Ms. K)]

Oh, yeah.

[Gatlin]

Oh, yeah.

[Sean]

She probably doesn't even eat a restaurant.

[Gatlin]

You've seen it though. You've seen that one? Well, I've seen the checkered board.

[Granny (Ms. K)]

Yeah, I remember that now.

[Gatlin]

But yeah. You know though, Brahms is where we go in Oklahoma. Yes.

[Sean]

I haven't heard of that. Is that a fast food burger?

[Gatlin]

Local grocer, ice cream slash fast food restaurant Brahms.

[Granny (Ms. K)]

And it's just strictly Oklahoma.

[Gatlin]

Some in like north Texas didn't area and some in leak into Kansas. But mainly they only can go in a 500 mile radius of their.

[Granny (Ms. K)]

Okay, so is it Mark McDonald's only Oklahoma too?

[Gatlin]

No, no, no.

[Granny (Ms. K)]

Oh McDonald's everywhere.

[Sean]

All over the world.

[Gatlin]

Maybe since you when it started. I'm just kidding. Sonic. Sonic started near us. That's where Sonic.

[Sean]

I used to like Sonic. I don't really like Sonic.

[Gatlin]

Yeah, it's all gone a little.

[Granny (Ms. K)]

Yeah.

[Sean]

So if I'm going to Oklahoma because I've never been. What. What's fun out there to do other than the ranch?

[Gatlin]

Okay, so I'm better at this than you probably because I have friends who come in all the time. Okay, so what is there fun to do? You have to come in during football season, go to either like an OU football game, college football experience or go to osu. Other fun things to do depends on the season. But mainly like in the summertime you come out fish. A lot of people hunt like a lot of big time people come and hunt near us.

[Sean]

Really.

[Gatlin]

There's a lot of hunting lodges and stuff. But I. We could hunt on our back door. Deer and. Yeah, deer, all that stuff. But fishing, noodling with your hands. I have noodling. Yeah, yeah. Going to the river.

[Sean]

What's noodling?

[Gatlin]

Tell them grandma. Tell them what it is.

[Sean]

We're talking like the pool noodle or.

[Gatlin]

Okay, so catfish that we go on bottom feeders you get, they get. Dig holes in the, in the. Whether it's the river or the ponds or the lakes, they give them like these little, little, little cave things. So you got to go in there and put in and get your hands and pull them out and you gotta use your thumbs lock and pull them out by their gills.

[Sean]

That's sketchy. What. You don't know what's in there though,

[Gatlin]

you know, and so you can pull snakes, you can pull whatever. So that's why I don't noodle because when I was. I went with my cousins one time I went in there, I pulled out a snapping turtle.

[Sean]

Oh my God.

[Gatlin]

And those things you could have lost a finger. Yeah. And there's people who are missing fingers that noodle all the time. Geez, I gotta. We have a good friend, Hannah Barron. She's famous from Alabama. She's Alabama like Hannah or something on Social. She's famous. Good looking little girl who pulls just big old cat flatheads out of the. Out of the lakes and ponds there in Alabama. So noodling. But she's got the scars up and down her arm. I'm like, no, no.

[Granny (Ms. K)]

We got my grandson, he's got a fishing. He has a fishing thing that he takes people on fishing.

[Sean]

Oh yeah.

[Granny (Ms. K)]

And everything.

[Sean]

Yeah. Not in Jersey. Blue fishing.

[Granny (Ms. K)]

Yeah. And he will show us. And man, they've caught all these fish. So you know, something else to make a extra.

[Gatlin]

Yeah, yeah. That's farming. That's Oklahoma. In a nutshell though.

[Sean]

I'm too impatient for fishing.

[Gatlin]

Yeah. I can.

[Sean]

I get so bored because I have adhd. So. Yeah.

[Granny (Ms. K)]

Yeah.

[Gatlin]

Fly fishing would be better for you because you have to be casting all. I would like the ocean because I heard it's, you know, deep sea fishing.

[Sean]

Yeah, yeah, I've done deep sea. I sucked.

[Gatlin]

Yeah.

[Sean]

I didn't catch anything.

[Gatlin]

I don't like going that far out. I'm boats and me like that.

[Sean]

You don't like boats?

[Gatlin]

I can do john bow in the pond, but yeah, not the big.

[Sean]

If you could see land, it's comforting because you could swim if something happens.

[Gatlin]

But yeah, I'm a land. I'm. We're land people for sure. Right. What. What I'd say though, that'd be. Other than you, what do you do? I guess music is fun in Oklahoma. We have a lot of good news. Country musicians.

[Granny (Ms. K)]

Yeah, that's my favorite country music. Yeah. Yeah. I. We have a bandit place ever each two times a month. And I always try to be there,

[Gatlin]

but not the bar or the club. It's like a little spot around.

[Granny (Ms. K)]

Yeah.

[Gatlin]

They've seen the blue hairs. The old blue hairs go out and that's the old. That's the old way of saying gray hair.

[Sean]

Oh, I didn't know that.

[Gatlin]

Yeah. Back in the day because we started putting blue hairs in our video for like. Got it For a certain type of people, vegans.

[Granny (Ms. K)]

Just a group of old people that like to be like to like country music. Old country music.

[Sean]

So that's you.

[Gatlin]

I love that.

[Sean]

I. I don't like old people going to senior homes.

[Gatlin]

No.

[Sean]

Dwindling away, dude. It's sad to see.

[Granny (Ms. K)]

Yeah. That is so sad.

[Gatlin]

Depressing.

[Granny (Ms. K)]

But yeah.

[Gatlin]

The. I'd say the biggest fun thing people have when they come to Oklahoma. It's like you're in the middle of nowhere so you can kind of do whatever. So like a lot of my friends just like to shoot guns because they can't just go do that anywhere.

[Sean]

Right. Right.

[Gatlin]

So we'll just get the ski shoot out and throw up clays shoot shotgun. It's like little stuff like that kind of. Yeah. It's laid back Chill. If you. And especially if people like to partake, you can have a few drinks and that one's really going to bother you. But like that it's nothing crazy. And so I get. It's. My wife always says it's just a slower pace. I feel that she grew up la, New York stuff and she's like the. For like raising a family especially and all that. But like the pace of life is way different than probably what you'll get at most other places.

[Sean]

Yeah.

[Gatlin]

So I think that is ultimately what makes. If you are going to say anything special or like what's. What's appealing. Maybe because there's not so much simplicity in the rest of the world. You can kind of find it because there's really nothing else to do besides you have to do that.

[Granny (Ms. K)]

Yeah. But nowadays we have a casino practically on. In every town.

[Sean]

Oh, really? It's legal there.

[Gatlin]

Native American.

[Granny (Ms. K)]

It is just amazing how many they are. I mean.

[Gatlin]

Yeah.

[Sean]

They're printing money with us.

[Granny (Ms. K)]

Yeah. And it's basically Indian.

[Gatlin]

Yeah.

[Sean]

Yeah.

[Gatlin]

Indian land.

[Sean]

I've been to one in Florida. Fort Lauderdale. Hard Rock, I think is that one.

[Granny (Ms. K)]

Hard Rock.

[Gatlin]

Hard Rock has a lot of those like. Like licensing deal.

[Sean]

Yeah.

[Gatlin]

Tribes.

[Granny (Ms. K)]

Yeah.

[Gatlin]

Yeah.

[Granny (Ms. K)]

But. Yeah. Other than that, you know. But I don't do that. But I mean, there's.

[Gatlin]

We didn't even stay at a hotel, at a casino because grandma doesn't do it.

[Sean]

Oh, really? You don't like the gambling or.

[Granny (Ms. K)]

I used to. I used to, but then I got lowered.

[Sean]

Okay.

[Granny (Ms. K)]

I don't like.

[Sean]

They say Vegas was way better back in the day when the mob ran it.

[Granny (Ms. K)]

I bet it was too.

[Gatlin]

I've heard. Yeah. The Golden Nugget used to actually, like, be good.

[Sean]

Yeah. Almost everyone I asked here that question to. That's like older says it was way better when the mob ran it.

[Granny (Ms. K)]

Huh. I never was.

[Sean]

Now a bunch of VCs around Vegas, they own all the casinos out here. VCs always mess up everything they touch. Dude. Because it's all about the money.

[Gatlin]

Yeah. And that's what our whole, like doing this Miss Case thing as we grow like that is. Like, stay away from as much as that stuff we can because you lose the creative control. Yeah. And the quality of the products.

[Sean]

Like, I'm the same with the pod because I don't want people investing and then controlling who I can have on and.

[Gatlin]

Yeah. So you're independent with everything.

[Sean]

Yeah.

[Gatlin]

Yeah. Our guy was like. I think I was literally messaging Sean. I was like. I mean, I should have just talked to Sean, it had been easier. Usually you have to have the buffers in between.

[Sean]

I do all my own booking things, dude.

[Gatlin]

Yeah. Well, thank you. That's super good. Yeah, that's nice. Because it's genuine. It's real too. It's not. Yeah, like you said, just some guy scouting to just find people.

[Sean]

Yeah, absolutely.

[Gatlin]

She was telling me when you hit her up. What'd you say?

[Sean]

I said, slid in her dms.

[Gatlin]

Yeah.

[Sean]

You run your dms. Was that you?

[Gatlin]

But she saw it and you said, what'd you say? You told him?

[Granny (Ms. K)]

Oh, I forgot.

[Sean]

Now I could probably pull it up.

[Gatlin]

She's like. She's like this guy just.

[Sean]

Yeah, that's what I do, though.

[Gatlin]

Well, she asked me, is this spam?

[Sean]

I get that a lot, actually.

[Granny (Ms. K)]

Yeah. Going to say.

[Sean]

Cuz it does look weird.

[Granny (Ms. K)]

Yeah.

[Gatlin]

Yeah. You were getting on. I was like, oh, oh, this is funny.

[Sean]

We'll throw this up on the video.

[Gatlin]

Okay. Is this how you young kids operate? Yeah, I like it. Straight to the point.

[Sean]

Yeah, I actually sent that to someone and he was like, are you serious? Like, this is so unprofessional. So I might have to change that message.

[Gatlin]

Well, I think that's also what makes it real, is like podcast. Like, because like, if, you know it's a bot or AI wrote that, it's going to be like, true. Yeah. You know?

[Sean]

Yeah.

[Granny (Ms. K)]

Speaking of that, I'm not very, you know, I'm old and I don't keep up with her, but I was out here one time and this guy, he said, I'll DM you. And I'm going, what?

[Sean]

That's funny. Direct message.

[Granny (Ms. K)]

I had no idea what DM meant at that point. Yeah.

[Gatlin]

So like three years.

[Sean]

That's how people talk now. It's like, yo, I'll DM you. I don't even want your number. I'll just DM you on Instagram.

[Granny (Ms. K)]

Yeah, that's what.

[Sean]

Because you could do everything on IG now. You could call, you could text, you could send disappearing messages. I mean, it's pretty much texting someone at this point.

[Gatlin]

And it's like a buffer. Right. Of like. And if you get the phone number, it's.

[Sean]

Yeah, it's a little too invasive.

[Gatlin]

Little. They're. They're closer to the touch than that. Yeah, we were, we were talking the other day where I was like, who's like, one of the funniest DMs you've had after, like, we were talking about years and who was the one that you said was like the wildest DM you got.

[Sean]

Oh yeah, you guys have some big celebrities that follow.

[Gatlin]

She's like, it's since the beginning with her though. Like, even when she like 80,000 follow. Like Snoop Dogg.

[Sean]

Yes, I saw the bat.

[Gatlin]

I'm like, how did, what did you do to like get that attention? And yeah, like, that's a whole team. Maybe. But. But you've had some interesting DMS over the years from people.

[Sean]

Who else has slid in your dms?

[Gatlin]

Dan. Dan Bazerian did.

[Sean]

Oh, Dan House.

[Gatlin]

Yeah.

[Sean]

He lives out here.

[Gatlin]

Oh, he does? In Vegas. Yeah, that's right. Yeah.

[Sean]

What did he want?

[Gatlin]

It was. What was it? Yeah, he just like messaged to a video, like, like it Granny or something.

[Granny (Ms. K)]

Yeah, I was gonna say.

[Gatlin]

Yeah, but it's like you, it's like you never think like those things, like, right. Like we're in the middle of nowhere. Like. Yeah, it's like.

[Sean]

No, it's crazy. But like you said, when you're getting 100 million views a month, you don't realize there's some celebrities in the, in that mix watching, you know, like when

[Gatlin]

we go even like we go to our local Walmart now, like, she can't even, she can't go because. But when you're just living your life, doing your thing, you don't even think about it.

[Granny (Ms. K)]

Yeah.

[Gatlin]

You know, but.

[Granny (Ms. K)]

But I love it.

[Gatlin]

But you're the modern day. We were talking about. You're the modern day version of the old, like TV shows in Hollywood, like you're not used to seeing. Then all of a sudden you see somebody in the. They kind of like, whoa. Even at a hotel. The guy we're like walking by, he's like, do I know you guys? The security guard that had Trump over hotels.

[Sean]

I get that too. Like, are you the guy from Tick Tock?

[Gatlin]

Yeah, that's exactly. So are you that granny that just says wild stuff and.

[Granny (Ms. K)]

But now, see, I love that I'm. When people reckon. I. I went to California one time and I said nobody recognized me. Nobody. Not one person really.

[Gatlin]

I said, they're too used to seeing celebrities in la.

[Sean]

Yeah. I feel like they're a little more.

[Granny (Ms. K)]

Yeah. In Oklahoma City, we were in the airport and there was a lady from Tennessee that come over and talk to me and she recognized me, but that, that was it. But this guard made me feel good today.

[Gatlin]

Yeah, the security guard, Trump. Yeah. Yeah, that's great. We were also like, we looked more of our part today. Like we flew. It's like when you do that, like, it's easy. A guy can Go pretty much anywhere. Like if. But if I'm with her, that's.

[Sean]

Yeah. People are fascinated with the older crowd. I noticed because I've had on character.

[Gatlin]

Either she's stuck in that.

[Sean]

Yeah. True. I had on the retirement house people. They get stopped everywhere. This one guy named Vegas Matt, he's like an older guy. Like ambles is. There's a fascination with it.

[Gatlin]

Yeah. Expect to see 80 year olds. Yeah.

[Sean]

On the social media. Right.

[Gatlin]

Yeah, we. We. That took some time learning like tick tock. She figured out. But after then you've been kind of like, yeah, I don't really want to learn these other ones.

[Sean]

There's a lot of them. Yeah. I just have someone else post for me. To be honest.

[Gatlin]

That's. You got to do at this point when you have like she does two videos a day.

[Sean]

Wow. Like. Like that's good.

[Gatlin]

Scheduling those and getting those out. And yeah, we. Once you start, we like to. I just like going production mode. Like let's make like as many of these with her as you can and run them by her. Get vetoed on of quite a few.

[Granny (Ms. K)]

Yeah.

[Sean]

She turned down a couple.

[Gatlin]

Yeah. Oh, she turns out for sure.

[Sean]

Which one were you most upset that she turned on? Which video idea?

[Gatlin]

The. We had a funny one about Savannah Guthrie and the mom incident thing, so.

[Sean]

Oh, was that the one you mentioned earlier?

[Gatlin]

Oh, no, no. This is a different. Like, like, like something about like when they weren't wanting to pay the ransom. I was like, we had like something about her like, if. Man, they must not love their grandma. But she's like, no, we're not doing it. That is off limits. All right.

[Sean]

Yeah. You got a line.

[Granny (Ms. K)]

Yeah.

[Gatlin]

She's got to keep me in line with the comedy sometimes.

[Granny (Ms. K)]

Then he wanted me do one about overweight and I should know.

[Sean]

We're not shaming people.

[Granny (Ms. K)]

Yeah.

[Sean]

Yeah. That's a sensitive one these days.

[Gatlin]

But she also, like, you don't mind saying certain things. So I'm like, all right, I'm all

[Sean]

about honesty, but I don't want it to get offensive. You know what I mean?

[Gatlin]

That's. That's the balance. Right. And sometimes like you can get wrapped up in the comedy or whatever stuff and be like, oh, yeah, we crossed. Yeah, yeah, like the line line.

[Sean]

And it's not the intention. But you. You're just moving so fast. You know, you're doing two videos a day and you're not really fully.

[Gatlin]

And you're like, I grew up watching my sense of humor. My dad had me watching Blazing Saddles

[Sean]

Family Guy South Park.

[Gatlin]

And so that's like hard like this generation or these, this, the social media world is not used to like yeah, you can't hit it. It's a lot softer so but it comes better from an 80 year old than it does from a 30 year old white guy. So.

[Sean]

Well, I would say her generation was even more intense, more honest, you know. And it's gotten softer and softer.

[Gatlin]

Yeah.

[Sean]

You know.

[Granny (Ms. K)]

Yeah.

[Gatlin]

But there's a comeback. A lot of these young kids, I

[Sean]

think they'll come back. I think everything ebbs and flows.

[Gatlin]

Oh yeah. Like when I talk to these young kids now, they the reason they love like her so much. She has a lot of even young people follow her like just that she's blunt, straight to the point. Yeah, they love that we are like kind of not afraid to say what we really want to say. And that's the, that's the fun part. Like okay, so the younger generation likes that and likes us being authentic versus like the corporate safe route which we learned 100. Yeah. We've missed some. We've lost some people over the years.

[Sean]

Same. It's inevitable. You're always going to piss someone off no matter what. You, you could be Mr. B East. You could be saving people's blindness. And still visitors.

[Granny (Ms. K)]

We've been going to the FFA convention. Yeah.

[Gatlin]

Future farmers American heard about one actually

[Granny (Ms. K)]

and it, it's amazing. You know the kids come up and visit with me and everything. You know and I just love that because of you know they will interact with an 85 year old person. I mean that's amazing that they would want to.

[Gatlin]

That's when you, that's when you really see like oh like we don't know if you don't go out much but it's like we do a meet and greet thing at these FFA conventions. Yeah. Kids at this convention. Well we meet, we'll meet like 5000 in a two day span and you're like oh man, that's wild. That's nuts. Yeah. So yeah, that's what allows us to kind of put oh that's the actual number on this following and what we're doing. So.

[Sean]

Yeah. Well that's cool.

[Gatlin]

She loves that.

[Sean]

Guys, this was fun. We'll link the, the beef sticks below social media accounts. Anything else you want to close off

[Gatlin]

with here man, just thank you for having us again. We don't, we don't usually come.

[Sean]

Yeah, I'm honored.

[Gatlin]

But once we've had that one like do you think, you know it's this great setup you have here. And again, congratulations on success.

[Sean]

Thanks, man.

[Gatlin]

Love seeing people who grind and hustle and. And find the success through it all. So it's cool for us to get to do it. And thank you for letting granny plug Ms. K's.

[Granny (Ms. K)]

And I love, you know, meeting. I'm like him meeting people and seeing different things. It's. Yeah, very.

[Sean]

We'll do a part two on the

[Gatlin]

ranch on the rant. We got to bring him. We got to. We got him work some cattle. We got to get him on the tractor, maybe haul some hay.

[Sean]

Let's work. Work.

[Gatlin]

Yeah. You'll go back maybe about 205. 2:15 there. Get you back to. You might be moving out there.

[Granny (Ms. K)]

Seriously? No.

[Sean]

All right, guys, take it easy.

[Gatlin]

Peace.

[Sean]

Thanks for watching. All the way to the end, guys. Please hit like and subscribe. It helps us grow the show and helps us get bigger guests. Thank you so much.