
From addiction to building a 7-figure empire, Alex Hormozi shares his remarkable transformation and business wisdom in this raw, unfiltered conversation. 🚀
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Brody Kern
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Sean
All right, guys. Got someone I've known for a long time. We haven't seen each other in a while, dude. For sure. How's it going?
Brody Kern
Good, man. It's good to be here. I. Yeah, in the days kind of leading up to this, you know, I was thinking about our relationship and like the interactions that we've. We've had and we really haven't gotten to spend a lot of time together in person. But you know, you've always, you've always been super friendly to me and helpful to me, and I've tried to return the favor as much as possible. But I appreciate the way that you've shown up for me even just being like, you know, slightly more than an acquaintance.
Sean
Yeah, no, likewise. And it's cool to have you on because you're kind of on a media hiatus. We were talking about it.
Brody Kern
Yeah, yeah, I've been, I've been kind of out of the game for the last year, which we can talk, we can talk about. I went through a whole number of things and you know, kind of as I turned 30 last fall and really kind of shifted the way that I was doing some things and thinking about.
Sean
A little midlife crisis or something.
Brody Kern
Yeah, it was like, man, I had been running with I. So, you know, for those listening, it's like for five years I was the go to guy for mindset and personal development, you know what I mean? I ran probably the largest coaching company in that space. If you were a male entrepreneur between the ages of, you know, 23 and 40, it was like Wake Up Wealthy was almost a rite of passage, you know what I mean? Like you went through it all the big, all the biggest guys in coaching, you know, who were in that age bracket. Like I coached him in Wake Up Wealthy and after five years of doing that, you know, over a thousand high ticket clients through there, it was just like I'd done so much great work and like we had done a lot of really amazing things. But here I was running this, you know, really large coaching company and 25 people on my team, tons of overhead and like, it just got to the point where I was tired and like coaching, creating content all felt like a job and I was just like, dude, you know, I'm not happy. And the things that used to excite me about like coaching guys on their habits and their mindset and stuff all felt very monotonous. And when I used to love it, you know what I mean? And so it got to this point where I also wasn't like it was, not only was it not serving me anymore, but like I wasn't in the best place to be able to service those clients anymore either. And we had six, seven coaches on the team, but like still it was, it was me and if my heart wasn't in it, that bled down. And so, you know, I spent some time like really wrangling with the decision of like, what do I do there and ultimately decided to start scaling it down to figure out what I wanted to do with myself. You know, I was turning 30. I had been grinding hard as since I was pretty much 21 when I got out of rehab. And, you know, I learned a ton. But it was just like in the five years running, wake up, wealthy. I had changed so much. The market had changed so much. And not to mention, that was a really hard offer to sell. You know what I mean? It was like, it was the thing that everybody needed and nobody wanted.
Sean
They didn't want to admit they needed it.
Brody Kern
They didn't want to. They didn't want to admit that they needed it. And then when you think about me competing for advertising space with everybody else in the coaching space, I was like, hey, coming in, like, really deal with your shit. Where everybody else is like, hey, make like fucking 200 grand a month like that. You know what I mean? It's like I was just competing so much harder with an offer that, like, just wasn't that great.
Sean
The results weren't as quick in their head.
Brody Kern
The results weren't as quick, and it was just like, it was a lot more work for them. You know what I mean? Like, we had to really get down to business on, like, what the fuck is wrong with you?
Sean
Right.
Brody Kern
You know, where, like, you could install someone else's fucking DM campaign and, like, print money.
Sean
Yeah.
Brody Kern
You know what I mean? And we made dudes a lot of money and were really great coaches and consultants, but it was just. There was so much that needed to be done. And, like, dude, working with guys at, like, that intimate of a level, it was just like, you take on a level of their shit. Right. And after years and years and years of it, I was just really tired.
Sean
Yeah.
Brody Kern
And so ultimately made the decision to scale it down and figure out what I wanted to do. And I have some other businesses that I'm involved in, and, you know, things are chill for me. But one thing that happened that was crazy is I didn't realize how much of my identity was going to go down with it, you know, once it kind of. Finally the dust settled and it went away, I kind of got depressed for a while.
Sean
Wow.
Brody Kern
You know, I was like, what is my purpose? What is my purpose? What is the mission that I'm on? Did I make the right move? I mean, I just turned off a $300,000 a month faucet, you know, and I was like.
Sean
And you were used to that for years.
Brody Kern
Years, you know, that was. Yeah. And I was like, what did I just do? There was no, you know, putting the cat back in the bag. It was like, it's over. You know, you really. You took all the decisions to truly shut it down. And so I had to, like, come to terms with that.
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Brody Kern
Blinds.Com cyber Monday last chance is happening now. Don't miss out on up to 45% off site wide. A blinds.com design expert can help you make the perfect selection on your schedule. We can handle everything from measure to your whole home installed for one low cost. With over 25 million windows covered, Blinds.com is the number one online retailer of custom window coverings. Save up to 45% sitewide plus a free professional measure right now@blinds.com rules and restrictions may apply. And my wife and I got pregnant with our second kid and so there's just so much going, you know, anytime you have. And I went through this when what was interesting is when I was going through this with my first son was when I was starting Wake Up Wealthy, you know, when I was about to. I basically started Wake Up Wealthy right around the time that I had my first son, Cruz, who's five now. And you know, it was interesting this all timed up with when I ended up having my second kid because I was like, okay, we're entering a new phase and like, I need to figure out what I wanted to do. I didn't know if I wanted to coach anymore. You know, I knew that. I mean, I mean, dude, I coached a thousand guys in so many different spaces. Like I could step in any business I want, make it work.
Sean
You've heard the story 100 times.
Brody Kern
Yeah, I've done it. You know, I've just, I've been in, I've put my hands on so many different problems in so many different industries. Like I just get it, you know, I mean I see the matrix up to a certain point and I was like, okay, so if I can do anything, what do I want to do? And I'm kind of setting my, my life up differently right now. And so I decided that I did miss coaching and I wanted to do it a little bit but I didn't want it to be my main thing. And so I rolled out a 12 month, purely business focused offer. It's 12 grand for the year. And so it was like I wanted it to be a no brainer sell, right. It's like if you know me and you have a high ticket service, my, my guys kind of, I'm like, if you're doing between 20 and 50k a month, want to go over a hundred k a month and are like willing to spend the time doing it, like I'll help you. And it's like looking at my track record, it's like if you have a high ticket service, like what need to get you one client a quarter, it's like, come on, everybody knows I can do that, you know. And so I, and then for me being at a $12,000 offer, it's like if I take 10 clients a month, like there's a good 100 grand a month. It's like whatever, I can handle 10 clients a month. Just me personally on group calls and it's super chill, super easy to deliver. I used to take 40 clients a month, you know what I mean? Yeah, we were doing a lot of people and so I was like, all right, I'm going to get coaching set up to you know, get me my little 100 grand a month and chill. Have fun with it, right? And then we got the content agency and the studio that we built out and that's kind of my cash flow stuff, right. That like handles my life and brings money in and whatever. And then you know, I've got my long term stuff. I got really involved in real estate again last year. Bought 17 single family homes back in Missouri.
Sean
Wow.
Brody Kern
And you know, probably do about the same this year and just going to continue to stack that. And then, you know, I was thinking a lot about what do I want to do in my 30s because like I did just spend my 20s grinding like crazy. You know, I was known to be a guy who was just like full speed everything.
Sean
I saw you used to get up at 4:45am every day.
Brody Kern
Every day, dude. I mean when I met you, I was running 50 miles a week training. Training for ultra marathons and building the business and being a dad. Like I was, I'm like, oh, I've always been full speed. And you know, I'm like, okay, I at least got another 10 years of that in me. I think I can do that at least for another 10, but I think I might get tired after that. And so we need to make sure that this 10 years, like, you know, in your 20s, you kind of learn a lot, you make a lot of mistakes. I made a lot of money or whatever, but I also like lost a lot of money and you know, was just playing the game, running fast, learning and said, okay, by the time I'm 40, I really need to be set up. And for me, my number is kind of 25 million safely invested. 5 to 7% dividend a year. It's like it's 100amonth. Passive. Right. And so like that's the target for the next 10 years is like we got to get 25 million safely put away.
Sean
Yeah.
Brody Kern
And so I've got my cash flow stuff, I've got my super long term, like tax advantageous stuff. And then like I've got a couple of projects, a direct consumer brand and another brand that I'm working on that are kind of my moonshot things. It's like, what can I focus on for these next 10 years that has like a big opportunity for exit. And so that's kind of my like focus right now. It is cash flow long term. Moonshot. Yeah. Because I would like to go on to focus on other things which we'll talk about today. And you know this like, business is kind of boring.
Sean
Yeah.
Brody Kern
And like the better you are doing it, theoretically, the more boring it is. Right. Like boring's good. Like dialed systems, clean team hitting KPI, good healthy growth. Chaos isn't great for business. You know what I mean? Naturally, when you're bootstrapping company, there's a level of chaos that is baked in and you're going to have to learn it. But when you start running real businesses at real scale, there should be a level of boringness happening. That's how you know everything's great. Right. And so I just don't have the love for business that I thought I did, you know. And like when you're in your 20s, I mean, I'm sure you remember when we were first making really cool money. They're like, oh, wow, this is, it's.
Sean
Like a kid in a candy store.
Brody Kern
Yeah. It's like, this is crazy. Especially if you didn't Come from a lot.
Sean
Yeah.
Brody Kern
You know what I mean? Like, I remember the first time, like, when I got out of rehab. And next year I made six figures, you know, multiple six figures.
Sean
And I probably felt crazy.
Brody Kern
I was. I was like, it's more money than I thought was ever gonna happen. Then a couple years later, it was like, first six figure month, right? Then you have your. This episode is brought to you by Allstate. Some people just know they could save hundreds on car insurance by checking Allstate first. Like, you know, to check the date of the big game first before you accidentally buy tickets on your 20th wedding anniversary and have to spend the next 20 years of your marriage making up for it. Yeah, checking first is smart. So check Allstate first for a quote that could save you hundreds. You're in good hands with Allstate Savings. Vary terms apply. Allstate Fire and Casualty Insurance Company and Affiliates, Northbrook, Illinois. First million dollar year. Then you, you know, go on and do other crazier things. I mean, you've had million dollar days. You know what I mean? It's like you just realize how, like, empty it is. And in my time last year when I took a lot of time off, you know, I had that, like a little mini retirement midlife crisis, you know, I was doing my same. Like, I really just had a lot of time on my hands to think I was going super hard in fitness, like I always have. You know, I've done tons of crazy stuff in fitness. I've done ultra marathons, I've done fighting, I've done. I've always powerlifted hard. And beginning last year, I said, I'm gonna dedicate a couple years to bodybuilding and so spent a lot of time studying bodybuilding and really engaging in that. You know, I'm kind of deciding now, do I want to go on and compete and, like, try to turn pro? There's a whole level of commitment and dedication that comes with that. That takes away from some other things in my life.
Sean
So, yeah, the diet part's insane.
Brody Kern
Yeah. And I'm really in that right now. Just like, maximum amounts of food. Everything's tracked, like, very, very, very disciplined. Because I put on 25 pounds of muscle in the last year.
Sean
Holy crap, I put on a lot.
Brody Kern
Now, granted, I had just come out of a period where I, at the end of 2022, the last six months, I didn't work out at all. And that was the first time in a decade that that was true. I was super burnt out. I took six months off and So I had deflated a lot of, like, muscle that I previously held, and so my scale back was a little bit easier. But yeah, I mean, I. I've put on 25 pounds of muscle in the last 18 months and I intend to probably put on at least another 25.
Sean
Geez, you're gonna be chat.
Brody Kern
I'm gonna be huge. I mean, I'm already huge. You know, I mean, I am a big guy.
Sean
Yeah.
Brody Kern
And I mean, I'm 230 and, you know, less than 15% body fat. I'm not like crazy peeled, but I'm a heavy dude for sure. I have insane genetics for, like, muscle building. But anyway, so I was like, studying a lot of that. You know, that was keeping my mind busy. I was spending a lot of time thinking about, you know, things other than business because it just really wasn't stimulating me. And that's always been my thing. Like, I was never super driven by money. I was never super, uh. Like, if you would ask me pretty much anytime over the last 10 years, like, why are you going so hard? Like, the answer is almost always, like, I don't want to be bored. Like, I don't do well when I'm bored. You know, I mean, I was a drug addict. It was like, I'm not good at, like, sitting down, being alone with my own thoughts. And I've learned to tolerate that and practice that as a skill to some extent. But still, I don't like being bored. I don't like being idle. And that was pretty much always kind of why I did business. And so when I wasn't doing a lot of that last year and I was thinking a lot, I started to look at other things in. In the world and, you know, starting to formulate some opinions around how I think things should be. I would like to be done with business other than, like, I would like to be done with business as a requirement by the time I'm 40.
Sean
Wow.
Brody Kern
Because. And I'm sure I will invest and, you know, maybe come across a project here and there that I really love and want to, like, sink my teeth into. But I think that. I think that I'm much more told to be, like, addressing social issues and like, problems in the world than I am anything else. I've got and always have had really sound logic. Like, I'm not, I'm a smart guy. I'm not the smartest guy, but I am pretty, like, objective, stable, and like, the thing that has always gotten me really far and allowed me to like, really swing even above My weight class is just really sound logic and decision making and problem solving skills. And I think the. And I also. I have no. Absolutely no fear or hesitation around conflict.
Sean
Wow.
Brody Kern
I grew up in a really nasty environment with a lot of conflict, and it just doesn't seem to register for me the way that it does most people. And so I can sit and have a lot of hard conversations really well. And so I've got, like, a unique tooling to be able to have a lot of these conversations, and I think it's something I would like to really be involved in. Yeah, I think there are a lot of issues. Like, I think where we struggle the most as people right now in the country is like, we can't agree on basic facts even. You know what I mean? Like, much less get on with, like, problems. And when I look around and I look at, like, what's driving culture right now, I don't like what I see. I think that it's pretty. I think that it's pretty ugly. I think that it's pretty misinformed, and I think that we're regressing.
Sean
Yeah. So part of that culture you're talking about is the red pill movement. Right?
Brody Kern
Red pill movement, I think, is a big problem. And I think that it's that way for a couple reasons. Number one, I'm a guy who is about male personal development. I am the male personal development guy. Guys like me have been charging this mission in the right way for years now. Me, Cody Jefferson, Garrett, J. White, before he went crazy. Same with Sean Whalen, like, before he went a little crazy. You know what I mean? Like, these. Those guys kind of went off the rails. But, like, all of us were on this mission of, like, really helping men and doing it in the right way and promoting good family values and being married and being good husband, being a good father and being a good leader. And the red pill guys, none of them lived that. You know what I mean? All these guys preaching this. They're. They're.
Sean
They're single usually, or, like, dating multiple people.
Brody Kern
They're single in their 30s. Like, dating terrible people, engaging in all the stuff that they say not to. Like, they're just. They're not walking the walk right, but they're being very, very loud. And they also, like. They also fail to think critically. Like, dude, if I walked into the Fresh and Fit podcast or the whatever podcast, like, I'd wipe the floor with them.
Sean
So Myron. I will say Myron's good at debating.
Brody Kern
I. Being good at debating is one thing. And, like, Guys like Myron, when you put them in a room full of idiots, can walk away unscathed because they're good at debating. But when you put multiple people who are good at debating in a room, best ideas are going to win.
Sean
Right.
Brody Kern
You know, and that's where it failed. I mean, you put Destiny, who's also very great at debating in a room with them all the time, and they don't stand a chance. Myron's okay. He's better at just being loud than he is constructing sound, coherent arguments. The other guy from that podcast, I don't even know his name because he's so stupid. Yeah, he. He is not smart. And so I think those guys are big problems, and I think that they are doing a very, very, very bad thing for men. I think they're sending him down a wrong path. And if you look at the nature of their following and just the way that those guys engage and show up online, they're very aggressive towards women, towards anyone who doesn't believe what they believe, who. You know, they're just not engaging in healthy conversation or conflict. No one seems to be caring about actually moving problems forward. They just seem to care about being loud, and I think that that's not good for anything.
Sean
Yeah. I think that movement started because of the feminist movement.
Brody Kern
Yeah. And, like, I think they've really perverted what any of that means as well. Like, take the basic definition of feminism, Right. It's like, if you just look at the basic definition, like, anybody would say they're a feminist. Like, it's like, okay, women deserve equal rights. Like, yeah, probably. You know what I mean? Like, 100%. Now, is there an expression of that movement that has pulled people away from good family values and is relatively perverted? Sure. But any idea becomes perverted. But when you start to attack feminism, like, you're attacking women's rights to be equal in the sense of voting or having rights or having the freedoms to do things that men do. It's like, it's silly. It is ridiculous conversation that really is born out of a place that is. Does not have growth at the heart of its interest.
Sean
Yeah.
Brody Kern
And I think that's a big problem.
Sean
I think social media in general has just amplified problems.
Brody Kern
Social media is a big problem. You know, sometimes I kind of want to get off really completely. Yeah. I think it'd be. I think everybody would probably be a lot happier.
Sean
Yeah. Because you look at life when we were growing up as kids, I caught the beginning of social media. It was very innocent, and there wasn't as much comparing, oh my God, I.
Brody Kern
Couldn'T even imagine being a kid and growing up now.
Sean
Yeah, they're on TikTok. They got iPads in first grade. It's pretty crazy.
Brody Kern
Yeah. I mean, it, it's a problem, you know, and like one of the biggest problems that I have with social media right now, and I have a really, really, really deep rooted belief that I've held ever since I got on social, is that anyone who has a platform carries a certain level of social responsibility to put out information that is helpful and as accurate as possible given current available data. And it doesn't appear that a lot of people who have platforms share that belief, which is absurd to me. Like, what I just said seems to make good moral sense. And I started to notice this a lot when I started studying a lot about bodybuilding and fitness and nutrition is there is probably more misinformation coming out of the fitness and nutrition space than any other space that exists.
Sean
Wow.
Brody Kern
You know, and a lot of these people, it's really interesting because they have perceived authority. I mean, you look at guys like Gary Breco or Dave Asprey, who I know you've had on both of them.
Sean
Yeah, Breca gets a ton of. So does Asprey. They get a ton of heat, as they should.
Brody Kern
You know, they're. I mean, look, and I know you've had Lane on as well.
Sean
Yeah.
Brody Kern
Lane Norton is someone who I respect at a deep, deep level. And that's because he shares the belief that I was just explaining a minute ago also at a very deep level. And when you take guys like Gary Breca or Dave Asprey spewing some things that are just verifiably untrue and then you see them because they're great business people and salespeople working with high level names or, you know, whatever, this is a big problem. And like, let's take a, let's take a Brea example, right? Like, one of the things that got super popular was Dana White's transformation, right? And Dana White had a pretty cool transformation over 24 months, but really he just lost 30 pounds. Wasn't that fucking crazy? And, you know, they did this whole video and it was basically like, you know, the cold plunge and the red light therapy and the exercise with oxygen, which, by the way, I own all three of those machines. I have Gary's oxygen machine. I've been in, I've had red light therapy for a really long time. I have a cold plunge at my office. And so I'm not completely negating the validity of these things. But we are talking about a marginal gain here of 1 2% and improvement. Where, like you look at the bulk of what drove Dana White's transformation. Well, he got his diet in check, started tracking his food. He literally built an entire fucking gym and started weight training every day. He got on testosterone. And in that video, Gary's like, yeah, we put him on testosterone. It's no big deal. Like, he literally just blew it aside. Like, I'm someone who's played around with testosterone and performance enhancing drugs my entire life. To scoff at the impact of testosterone is ridiculous. Testosterone is the most powerful thing on the planet. You even look at every professional bodybuilder or aggressive steroid user. They would not take a single steroid before they take testosterone. It is the base for every cycle that they run without testosterone. None of it fucking matters. Testosterone is the most powerful performance enhancing drug. It is fucking crazy how much that shit can do. And so if Dana White got on testosterone, started weight training every day and controlled his diet, no Wonder he lost 30 fucking pounds. And the video gets positioned in a way where it's like, no, it was the cold plunge, it was the red light therapy, it was the oxygen machine. That's what did it. And it's unethical in my opinion. And. And that's a drastic take on it. A less drastic take is that it's just a lie. You know what I mean? And it's maybe a well intentioned lie, maybe it's a unconscious lie, but, you know, you can't think Gary's that dumb.
Sean
Yeah.
Brody Kern
You know, this guy can't be stupid. I mean, you've talked to them.
Sean
I've had him on twice. Yeah. I think overall he means well. He wants everyone's health to get better. So that's my dilemma with him because I know he gets a lot of criticism from.
Brody Kern
I think he probably does want that.
Sean
Yeah.
Brody Kern
You know what I mean? And I think that. But it's like, okay, at what point, you know, he knows. You know, he sees the videos. You know, he has read everything that Lane has ever put out about him.
Sean
Oh, yeah.
Brody Kern
And he has declined to meet with Lane in person.
Sean
I was going to have them debate on my show.
Brody Kern
Dude, that would have been awesome.
Sean
That would have been legendary.
Brody Kern
I can't wait for the day that that happen. But it doesn't appear that Breck is going to do it because he knows he has to know.
Sean
That's the format I want social media to change. Switch to.
Brody Kern
Actually, I couldn't Agree more. I really, really, really like that. You know, let me ask you this. What do you think about social responsibility for those people who have a platform?
Sean
I agree to a certain point. My job as the host is just for them to provide their messaging, and I kind of want the audience to decide, like, how they take it.
Brody Kern
Yeah. I wanted to ask you about that because you have so many people. You have so many people, and I don't mean what I'm about to say offensively.
Sean
Yeah.
Brody Kern
But you have so many people on all across the spectrum, from tremendous people to people who are spewing ignorance and whatever. And I was really curious about what your take is. And because you as the host. Yeah. You don't take a strong position on any of it, and. But it's like, because of the volume, you have one of the most successful podcasts in the world, and you are probably pumping out more content and volume than almost anyone. And so you've kind of organically fallen into this place where, you know, you are one of the clips coming out of your podcast. Not. You are probably one of the greater sources of misinformation online right now.
Sean
Yeah. Depending on the guests.
Brody Kern
Depending on the guy. And there's a spectrum. Right. But just because you have such a high volume, you have a ton of great information. I spent the last five days really ripping through your catalog and kind of preparing for this. Yeah.
Sean
I mean, the Osprey one alone with the mold. Yeah. If you consider that misinformation. That one alone got, like, 10 million views.
Brody Kern
I don't know if. I don't think. I do. I think there's. I think there's a lot of ridiculous stuff that Dave Asprey says and about his reversing aging and longevity and stuff. I don't think mold. Mold, I think, is. I think it's pretty accepted that mold is in coffee.
Sean
It's something I have to be careful with. I got a strike on YouTube yesterday for medical misinformation.
Brody Kern
Did you?
Sean
My second one.
Brody Kern
So how many do they give you?
Sean
3, and then you're gone. So I definitely have to be careful with the medical stuff. That's like, the one space they don't mess around in on YouTube.
Brody Kern
And that makes sense. That makes sense. That sucks, though. I mean, that you're at 2 because it's like, look like. You know, I like. Because I was wondering. I was like, I wonder what Sean does think about this. You know, like, is Shauna free speech absolutist? Like, is he.
Sean
I like free speech. I think. Yeah. It can get tricky at the level I'm at now where it's influencing hundreds of thousands of people.
Brody Kern
What do you think about censorship? I'm not a fan at any level.
Sean
I would have Alex Jones on my podcast. Would you have him on yours?
Brody Kern
Only if he knew I was going to come at him very aggressively.
Sean
Really?
Brody Kern
Yeah. I wouldn't let him. I wouldn't give him free rein.
Sean
Well, he will debate people for sure.
Brody Kern
But it's like it is really, really hard to get somewhere in a debate with Alex Jones because he is such an. Once his mind is set, entertainer and showman in like he can't stay on topic. I just recently went down the Sandy Hook rabbit hole of everything that happened with him and was a little bit more disgusted than I thought I was going to be.
Sean
Really?
Brody Kern
Yeah. I mean if you look at the stories from a lot of those families and being a father changes things, you know, I mean, I have nightmares about school shootings. Wow. Just the thought of losing a child to a senseless shooting is so painful to even think about. And when you try to put yourselves in the shoes of what those families went through and then you stack on this erratic conspiracy theorist. I mean, crazy. There was one family who had to move 10 times after losing their kid in a school shooting because of Alex Jones's followers.
Sean
Because his address kept getting leaked.
Brody Kern
Yeah. And they were just. I mean they were getting so many death threats and people showing up at their house, they had to move. Like, imagine losing your child and then having to move 10 times because some crazy right wing psychopath.
Sean
Yeah.
Brody Kern
Is out spewing ignorance on the Internet for money to sell supplements.
Sean
Do you agree with that lawsuit verdict though? Because that seemed pretty crazy to me.
Brody Kern
Fucking. I don't know, man.
Sean
Or something.
Brody Kern
You know, the dollar amount, like I probably don't agree with. I don't know how you value that. I don't know how.
Sean
You know, I just wanted to bankrupt them.
Brody Kern
It felt like, you know, and you could probably make an argument that he deserves it.
Sean
Really.
Brody Kern
100. I mean, but it's like I haven't. That is. That is a very challenging moral.
Sean
Yeah.
Brody Kern
We're conundrum.
Sean
We're talking extreme examples. But no, I would have on just about anyone because I think it's important to at least hear them their side because the. What would the alternative be? They're gonna still do their thing. You know what I mean?
Brody Kern
You know, and like I understand the argument for that, but I also, for me personally, I think I would then feel a level of like culpability.
Sean
You think they're. They will influence part of your audience and you're scared of that.
Brody Kern
Not even that it's my audience, just that they're influencing anyone at all in things that I consider to be morally reprehensible and that I potentially gave them a springboard to do so. Okay, that. That is. And it also, it is like, I don't have a. I can't say that I have a concrete stance on this or not. It is something that I'm wrestling with. Yeah. And something that I think you are in a position right now where. If I was in your position right now, I would really be wrestling with it.
Sean
I'm tiptoeing the line I just had Sneako on, who was very controversial.
Brody Kern
I want to talk. I want to talk about the Sneako episode. Oh, yeah, yeah. Sneako is a character who has obviously been involved in the red pill space, which I completely despise. And Sneako is not one. He's not one of the ones that, like, I think is particularly atrocious. I think the fresh and fit guys, I think they're very bad. Sneako, to me, has always come off as a little more reasonable, but his most recent podcasts with you I thought was very bad.
Sean
Really?
Brody Kern
I thought that, I thought that was discussing basically all of them. And so let's start to dissect some of them. So the first clip that I saw was the age of consent conversation.
Sean
Yep.
Brody Kern
And this is absurd to me, you know, And Sneako was like, I'm on the front lines of the culture war. I'm like, dude, you think that you're like making an argument to better culture and what you're actually doing right now is making an argument to fuck 14 year olds. It's like, what are you talking about? Right? Like, what the fuck are we talking about this for? Like, are you really that desperate to fuck teenage girls? Like, come on. You know, it's like, you're a smart, ish guy. Do something productive, do something helpful. Like, stop talking about this. And like, the problem is like. And then he's like, okay, then let's move that. That one ridiculous age of consent 1. The age of consent 1.
Sean
So he want, for people watching, he wanted the age of consent from 18 to be lowered. Basically.
Brody Kern
Yeah. And it's like, what? Like why? Why, you know, why would you think.
Sean
18 is a good number?
Brody Kern
I think it's a fine number.
Sean
Okay. Yeah. Cuz some states are 16, some are 18.
Brody Kern
And so like, look, if some states are even younger, like why are we talking about it then? You know what I mean? But it's like, dude, when I was like, 23, I remember thinking that, like, 19 year olds look too young for me. You know what I mean? And, like, as you get older, the age gap, like that becomes a little less relevant. But it was like, it didn't take me to get very old to think that, like, teenage girls looked really fucking young. You know what I mean? And, like, out here we've got this guy who's, like, damn near 30, talking about the age of consent should be lower. It's like, how is this helping anyone? Why are we talking about this? Like, have you actually thought about what you're saying? What you. What you were saying is that I think I should be able to fuck younger chicks than 16 or 17 in some of these states.
Sean
Yeah. Well, he was referencing the Dr. Disrespect situation where the girl was like, what, 17 or something? I don't know.
Brody Kern
Look, the Dr. Disrespect situation, I don't. I haven't dove into it as much as I have some of these other things because it's relatively new. It seems like Dr. Disrespect was communicating with someone who was 17.
Sean
Yeah.
Brody Kern
Through a Twitch channel. And did he say questionable things, do you know?
Sean
I don't know exactly what was said.
Brody Kern
I don't know what the nature of the conversation was either. He. I know Dr. Disrespect came out and said, hey, you know, Twitch looked at this. I was, you know, basically all, like, wrongdoing on my part was considered not. Not real. He's like, I wash my hands clean of this. It was no big deal. If that's the case, you know, maybe release the conversations and let everybody decide. I don't know if that was the case.
Sean
He should have announced it way sooner. Because if he knew this whole time that was why they banned him, that's kind of weird to me.
Brody Kern
If that was why they banned him.
Sean
That'S why they banned him for sure. Yeah.
Brody Kern
Then you got. You have to think that he probably did something wrong.
Sean
That's what I'm saying. Why would you keep it quiet for three years?
Brody Kern
I can assure you that Twitch didn't want to get rid of Dr. Disrespect.
Sean
He was their biggest streamer 100. So it must have been something.
Brody Kern
It must have been something. Right? And so if that's the case, then, like, yeah, we've got a whole different issue on our hands. Right? But like, to take that and then say, yeah, you should Be able to younger chicks like that is just ridiculous. That's insane to me.
Sean
That was a wild take. I saw the comments on that one.
Brody Kern
That is.
Sean
But that's the thing with my show. Like, I see the comments, and I wonder if he's actually influencing people to think that way, because most of the comments were fighting back on it.
Brody Kern
He is, though.
Sean
You think so?
Brody Kern
He is. And you got to realize how impressionable all these young men are. And then. Okay, let's start to get into the topic that Sneako went into of religion and morality. So I am pretty much a lifelong atheist. I was raised in a family that was relatively agnostic. I grew up in one of the most religious parts of the country in Missouri and was always very, very confused just by the whole thing.
Sean
Wow.
Brody Kern
And. And I spent time seeking it and, like, trying to figure it out and trying to find some sense of faith because basically everyone around me had it. And the more and more I saw how religious people express, express themselves, the more and more I was around churches, the more and more I was around religion, the more I grew to dislike it. Wow. And when you look at the history of it, it's. I think that it's harmful. Religion, Religion.
Sean
Every single one.
Brody Kern
Yep.
Sean
Wow.
Brody Kern
Yeah. I really do. And there are only a couple, like, real takes to have on religion. One is that, like, it's true. Like, weird. Looking at historical fact, I think that one's pretty easily broken down, and I don't even think most Christians believe that. The other is that it's useful for society, which I think there are some stronger arguments for than some of the other takes. And when I heard Sneako on your podcast talk about religion, I came to realize that he just really hasn't thought about it as much as he thinks he has. And it's because he took. Probably the weakest argument of them all is that there is no morality without religion. That is probably the weakest argument that religious people take, because, number one, you can clearly describe almost an infinite number of scenarios where morality and the idea of good and bad exist. Agnostic of religious text or teachings, you know, and let's look at a couple examples, right? It's like, take a toddler, maybe like 2, 3 years old, never been to church, can't read, doesn't even know what the word God means. If he sees his mother crying, he is going to console her, right? He's going to say, mommy, what's wrong? How can I help you? I love you. He knows that he should do something to help her, right? It's like, where did he learn that? You know? And I always like an extreme example that I always say, you have a girlfriend. Right. You guys have been together pretty seriously.
Sean
Yep.
Brody Kern
You love her. Pretend religion never existed. Okay. I punch you in the face as hard as I can. It hurts. Right? You're like, wow, that didn't feel good. And I say, okay, go do that to her now. You're obviously not going to do that.
Sean
Yeah.
Brody Kern
Right?
Sean
Yeah.
Brody Kern
And why? Because it didn't feel great and you don't want to inflict pain on someone or because you don't want to go to hell.
Sean
The first one.
Brody Kern
Yeah. Obviously. And so it's not. It is not hard to determine right and wrong without religious text or teachings. It is something that is baked into the psyche of humans. You know what I mean? And obviously some people's view on those things are different. But at a fundamental level, you can make decisions around what is right and wrong without any of that.
Sean
Yeah.
Brody Kern
Then when you go deeper into the morality of religion, it starts to get even messier. You look at all through the Bible, all through the Quran, there are heinous acts of ethnic cleansing, slavery, a million different things. I mean, dude, in the Quran where Sneako apparently gets all his morals. If a wife does not obey her husband, he has free reign to do whatever he wants. Beat her.
Sean
If a wife doesn't obey. Wow. And that's subjective too, right?
Brody Kern
100 subjective. Yeah. He can beat the out of her. It is his right to do so sanctioned by God.
Sean
Wow. I didn't know that about the Quran.
Brody Kern
And that is crazy to me. That is crazy to me. Yeah.
Sean
I would never lay my hands.
Brody Kern
When you look at extremely Islamic cultures, you see some of the crazy. Because Islam is the only religion that glorifies martyrdom. Christianity doesn't do that. Christianity is a religion that is based out of weakness and it is good to be meek. Islam, they want power and they've wanted power since the day it was invented. And they're the only religion that glorifies martyrdom. You know, and you have obviously. And like, people take the argument of like, well, look, well every Muslim isn't some extreme jihadist. But you would be shocked at the amount of non jihadist Muslims who still glorify martyrdom. It. Islam is a scary religion to me because it is directly dangerous in my opinion and we see it all over the world. Christianity is indirectly dangerous in my opinion. It simply just teaches you not to think for yourself. And its entire moral fabric is based on not burning it in hell. For eternity. It's like, why didn't you beat the shit out of your dog this morning, right? Like, because you didn't want to burn in hell? Like, no, that's not why I didn't do that. You know what I mean? But that's what they teach you when you do wrong. They fear monger you into saying, hey, if you don't follow this, this, and this of the Lord, you're going to hell. You sinned, you sinned. You will burn in hell for eternity. That is the trade off. Right. And that's what we teach our children in churches, is that, hey, you do this or you burn in hell forever. And that's how we're teaching people to be good people. That's how we're teaching people to be moral. Does that seem moral?
Sean
Yeah, I'm not a fan of that. You can control people with fear a thousand percent. The media does.
Brody Kern
A thousand percent. And so it's like, look back to Sneako on him saying, there is no morality without religion. It just appears to me that he hasn't really thought about that as much as he thinks he has.
Sean
It was weird timing because the Tates just announced they converted. And then he did it, like, a few months later.
Brody Kern
Well, and that's the interesting thing about, yeah, the Tates. And then, like, we are seeing a real resurrection. Like, I, you know, I was hopeful in my early, late teens and early twenties that I might live to see pretty much the eradication of religion. Wow. I was hopeful that we were heading in that direction. You were seeing a lot more young people adopting a secular mindset. We were kind of seeing religion trend down, but now we're seeing a resurgence in a lot of these areas. And what I think is interesting about the Tates and them, I think it was just Andrew converting to Islam. And, you know, ultimately a lot of people following it is. Islam is a misogynistic, Which I don't like using that word just because it's become such a buzzword. People don't take it seriously. What?
Sean
He hates that word, too.
Brody Kern
I'm sure he does. But it is misogynistic religion. You know what I mean? There is no greater oppression of women than there is in the Nation of Islam.
Sean
Is that the country where they wear the.
Brody Kern
Yeah. So Islam or, you know, Muslim religion? Yeah, at every level of, like, extreme. Because there's just so many levels. Like, picture it like a circle, right? Like in the circle, you have really, really extreme jihadist musl. Then you, you know, a broader circle. You kind of have, like, Islamists who are, like, pretty devout and traditional Muslims. And then you just kind of have, like, modern Muslims. Right. But all through it, it gets more extreme as you get closer to the circle. And they force women to cover themselves. They force women to do all sorts of things that they don't want to do. Women aren't allowed to speak in public. They aren't allowed to show their faces, their sk. In public. If they disobey their husband, they. It is sanctioned by God for him to do whatever he wants.
Sean
They can't speak in public in some.
Brody Kern
Of the more extreme wow. Circles. But all of this is derived from the Quran, right? Apparently sneako source of morality. And so that's all very confusing to me. And I think why we're also seeing resurgence in Islam in these red pill, young male circles is because it gives men so much freedom. They're like, oh, God said, I can do whatever the I want. And like, if this girl doesn't listen to me, I can beat her. It's like, yeah, if you're a complete psychopath, I'd probably like that too.
Sean
Yeah. I think Myron is Islamic too, I believe.
Brody Kern
Of course he is. You know what I mean? It gives you free reign to do whatever the you want to women.
Sean
Does the Tates being proven innocent recently change your opinion on them at all?
Brody Kern
No.
Sean
Really?
Brody Kern
No. I mean, I still. I still think they're dangerous. Ish. Less about them being proven innocent. They've really. They've really let up on the craziness over the last year.
Sean
Yeah, definitely.
Brody Kern
They become a lot more moderate and like, chill. And here's always been my thing with the Tates. It's like, do they say some that is helpful and smart and useful? A thousand percent. They also say a lot of that's not. And a lot of that's really, really crazy. And any of the good that they say is not unique to them. You know what I mean? It's the same we've heard everywhere, basic success principles. And so it's like, why would you take this information from someone who also throws it in a bag with a bunch of really up information? That seems weird to me. And when you have so many people justifying saying, well, this was out of context and, you know, all this stuff, it's like the only thing that can be taken out of context and misconstrued is satire. You know what I mean? Like, think about it. For something to be taken out of context and for it to remove the responsibility of whatever that person said. Right. To make it okay, it would. They would basically have to be joking. They would have to be engaging in satire. Like, you can't say anything serious and then take it out of context and it'd be all fucked up and all of a sudden you're washed away of, like, responsibility there. Does that make sense? Yeah, like they would have to be joking. And so a lot of these taken out of context things that they weren't joking. You know what I mean? Like, they just really said that. And so they've always been weird to me now when they were on trial for a bunch of that stuff. And I don't know if you saw this, but the position that I took was this, and I still stand by this logic. So to the best of our knowledge, when someone is accused of rape, they are falsely accused somewhere between 2 and 10% of the time.
Sean
Oh, that's it.
Brody Kern
That's it.
Sean
I thought it'd be higher than that.
Brody Kern
And so my take was, hey, there's a 90 to 98% chance that these guys did this. That's pretty high.
Sean
Statistically.
Brody Kern
Yeah, statistically. Right. I was saying, is it possible that, like, they fall in that 2 to 8 or 2 to 10%? Yes, 1,000% possible. Right. But if we were just to make the soundest bet that we could, based on data that we have, there's a 90 to 98 chance that these guys raped these women. You know, if I pointed out someone in public and said, hey, there's a 90 to 98 chance that that guy's a rapist right there, why don't you let him educate your son on how to live his life? Do you think that you would take that?
Sean
No.
Brody Kern
You think you would say yes to that? No way. And so I was just like, statistically, this is probably the most sound assumption that you can make. Now, is it possible that they will be exonerated of that? Yes.
Sean
I think they just were.
Brody Kern
Right? Yeah, I think they are like last week or something, and I said, if they were, then I will say, yes, this was it. They fell in the 2 to 10%. Right. I never said those guys did it. I never said. I did say they probably did it based on data. But I still stand by that logic. And someone please tell me how that's wrong. You know, I'm waiting.
Sean
It's hard to argue with numbers and.
Brody Kern
Data for sure, you know, and so I, like, that was my position at the time. I've talked about those guys much less lately because, like, those guys aren't even the biggest problem anymore. It's the guys that they inspired, like Myron.
Sean
Yeah, whatever.
Brody Kern
Podcast fresh. Who's the guy from the. Whatever.
Sean
Brian, I think his name is.
Brody Kern
I don't think he's that dangerous.
Sean
He's not. He's pretty laid back.
Brody Kern
He's pretty laid back. He takes decent positions. The challenging thing with those podcasts is they do bring in a lot of really dumb women.
Sean
They have to. That's their whole show.
Brody Kern
That's their whole show.
Sean
And even I. I have to sprinkle them in, too, to get views. That's the game we play, dude.
Brody Kern
In, like, those women upset me. Do I. I think only fans is probably pretty bad for society, but I also stand by people's right to be able to do that. And, like, not gonna lie, if I was like, a chick of. Who was super hot and had pretty low talent for anything else and could make $20 million a year doing it, I'd probably do it too. You know what I mean?
Sean
That's respect that you could admit that, you know?
Brody Kern
Like, I just. I probably would. And, like, I'm like, I think that people should be able to do that if they want to do. I think it's good for society. No, I don't think they. I. I do think that they'll probably regret it.
Sean
I don't want my daughter to aspire to be the.
Brody Kern
No. No way. I think that's bad news.
Sean
Yeah.
Brody Kern
But, you know, if we're gonna start to censor that, there. There's other very dangerous things we should be censoring as well.
Sean
Well, Candace Owens wants to censor porn. She wants to ban it. That's a tough one, though.
Brody Kern
I recently got off Twitter because they approved porn on the platform.
Sean
Yeah.
Brody Kern
I said, I won't do this everywhere.
Sean
Now I.
Brody Kern
Boy, I boycott this. I won't engage in Twitter anymore.
Sean
It just happened last week with Sketch. I don't know if you saw that.
Brody Kern
But I saw that.
Sean
Yeah. It got leaked.
Brody Kern
Yeah. And so I am very against porn being so on display, like, in. Because it was even happening to me. And, like, dude, I'm like, I'm a married man who, like, I don't look at girls on the Internet. I don't fucking scroll, like, pictures of chicks.
Sean
Yeah.
Brody Kern
But the platforms are conniving.
Sean
It's inevitable.
Brody Kern
It's inevitable. Like, I'm a guy with tattoos, right When I'm about to get a new tattoo, I look at a lot of tattoo accounts. If I start looking at tattoo accounts, I start getting shown fucking chicks asses with tattoos. You know what I mean? And It's. It's like, it's. I can't. It's fucking everywhere. Right? And so it's already bad enough as is. And when Twitter started allowing full blown porn on the platform, I said, I'm. I can't support this. I don't want to be a part of this. I deleted my account. I got off there. I started writing on threads. And I'm very against it being public like that. I think if people want to go seek porn in their little corner of the Internet on their own, I think that should be allowed.
Sean
There are some concerning studies with that too.
Brody Kern
There are a lot of. I think. I think it's inarguably true that porn's bad for you, but there are a lot of things that are bad for you that people still fight for the right to do.
Sean
Alcohol.
Brody Kern
Alcohol is. And take it from me, you know what I mean? I am. I love alcohol more than every single person who will listen to this podcast ever in the history of time. I love alcohol.
Sean
You like the taste of it?
Brody Kern
I love everything about it. Wow. It is. I. I romanticize about alcohol more than anything. I will throw my entire life away for alcohol.
Sean
Damn.
Brody Kern
Like, I am so powerless over alcohol. I've been sober for seven and a half years. It is hard to overstate how much I love alcohol. I can't even describe to you what I would be willing to do for alcohol and drugs. I love it. It is the worst thing in the world. It is in. I'm someone who's been addicted to heroin, crack. Alcohol is the worst thing in the world. Wow.
Sean
There are some. There's some movement against alcohol recently, which I love. That's the one good thing happening right now.
Brody Kern
Yeah. Alcohol's dude.
Sean
Yeah. I think they're gonna be really hurting.
Brody Kern
I hope so.
Sean
There's a big holistic movement right now.
Brody Kern
I hope so, dude.
Sean
I think same with Big Pharma. I really hope we could change that narrative because that shit's deadly too.
Brody Kern
Yeah. I mean, especially for me, someone. It's like, look, you go through addiction and then go through recovery and especially being like kind of living and existing through the opioid epidemic. I've lost so many friends to opioids and heroin and. Do you watch the show Dopesick with Michael Keaton? It was, you know, Hollywood produced show, but about the Sackler family and the Purdue pharma crisis and ultimately what led to the heroin epidemic. What they did was disgusting. And they're still walking free.
Sean
What?
Brody Kern
Yeah.
Sean
I thought they got.
Brody Kern
I don't Think they can do business anymore, but none of them are in jail. Dude, the FDA awarded Purdue Pharma a special label reiterating how non addictive OxyContin was.
Sean
What?
Brody Kern
Yes.
Sean
They paid them off.
Brody Kern
Dude, I'm telling you, watch that show. And like, I also went and referenced like, the historical accuracy of like what they presented in the show versus the facts. It's a really good show. Acting was. I love film, love film. The show was awesome. And. But also like, made me so mad because, I mean, because, dude, I. I lose a new friend every year.
Sean
Holy crap.
Brody Kern
From back in the day, you know, because most people don't make it out of addiction. I think 4% of people get sober. That's it, Stay sober. Yep.
Sean
Damn, I thought it was higher than that. 4%.
Brody Kern
No, it's dassy, dude. It's nasty. Holy crap. And so, yeah, Big Pharma is a problem, but they do some decent things too. You know, you look at, take right now, weight loss, for example, these new GLP1 drugs. Ozempic, WeGovy. Yeah. I first tried Semaglutide as a weight loss tool in 2017.
Sean
Wow.
Brody Kern
Because I've always been around peptides and I've been down to be a guinea pig and like use different performance enhancing drugs. So I've known about these drugs for a while, but. And what's interesting is you've got a lot of fitness people hating on this. And maybe for someone like me, if I'm like cutting £20 or whatever, like, or someone who's like reasonably fit, wants to lose 10 pounds, like, yeah, you probably don't need to go fucking with that. But when a drug has just come out and Semaglutide is the generation three drug of these drugs, we're now in approval stages for generation like 6 and 7 of new types of GLP1 Agnes that are even better with less side effects. And so there's a lot of really great drugs coming out for this and they're really, really, really effective at helping people lose weight. And when you have someone who's obese, when they're 50, 60, 70 pounds overweight, and you help them, you give them a drug that helps them lose 40 or 50 pounds in a year. That is insane. What it does for their lifespan, for their risk of cardiovascular disease, for their risk of stroke. These drugs are really, really powerful. Probably some of the most impactful drugs considering how fucking fat America is that we are going to experience in our lifetimes. And you've got a lot of people hating on it. Which I don't understand. It's just simply there's a lot of.
Sean
Negative PR about it actually.
Brody Kern
I just don't see how they're like why there would be, you know what I mean? Like when you are obese and you lose 50 pounds, what happens to all of your health markers is astounding.
Sean
Being obese is the greatest risk to your health.
Brody Kern
Oh my God, it's so bad. It's so bad. And when like drugs are now coming out, that can really, really help that I've taken the drug. You straight up are not hungry ever. Wow, you don't want to eat.
Sean
Fasting's actually good for you too.
Brody Kern
Yeah, fasting has a lot of benefits. I think it's been over like people who I respect seem to think that it's been overhyped. I love it as a mental challenge. At least once a year I do a three day fast. Every once in a while I go through phases where I'll do like 24 hour fast like once a week. I found a lot of personal benefit from it. A lot of the science based people though don't really seem to think it does all that much.
Sean
Really?
Brody Kern
Yeah. If you ask like Lane or you know, he should really try to get on is Dr. Mike Isratel.
Sean
I'd love to have him on.
Brody Kern
Dude, he's a beast. He's awesome.
Sean
I think he went on Huberman or something.
Brody Kern
He is. What I love about him is like he is such a beautiful expression of like just the purest opportunity of social media. Like you've got this guy who's like probably kind of autistic. He's a PhD in sports, sports science, you know, and so he just loved studying sports science. He's bodybuilder himself and he's a PhD and was a college professor. Like the dude just loved talking about bodybuilding and bodybuilding and you know, five, six years ago, started a YouTube channel. And he's just got this like perfect amount of just like autistic humor and like self deprecating humor. But he's also really fucking smart and he walks the walk and like now, you know, he lives this life where he's got millions of followers on YouTube and probably makes millions and millions of dollars a year. And I mean he's the number one name in sports science right now. And he, I just think he deserves every bit of it, you know what I mean? And I think that's such like a beautiful expression of the opportunity of social media for sure.
Sean
Have you looked into side effects of bodybuilding oh, yeah.
Brody Kern
It's not, it's not a super healthy sport.
Sean
Look at Ronnie.
Brody Kern
Yeah, I mean, he's. He's taken some damage for sure.
Sean
You can't walk.
Brody Kern
No, bodybuilding is not for, like, Bodybuilding at a high level is definitely not for people who want to live a long time or, like, be as healthy as possible.
Sean
Figuring out where you want to.
Brody Kern
I'm figuring. Yeah, I'm figuring out where I want to exist in that space. How much of a trade off am I willing to make? Yeah, because I think I do want to live a long time, but I also want to seek how far I can push myself.
Sean
Are you natty fully or. No, you're taking stuff.
Brody Kern
Yeah, I mean, I've, I've. I've taken testosterone for a long time.
Sean
Okay, well, that I don't consider, like, is that a steroid? Testosterone?
Brody Kern
No, but people definitely don't consider you natural if you take testosterone. I've taken anabolic steroids before.
Sean
Oh, you have?
Brody Kern
Yeah, most, but like, we're talking about doses that are like one tenth of, like, what most people do. Got it. Mostly I've just taken testosterone and played around with different peps. Peptides.
Sean
Okay. What's your testosterone level?
Brody Kern
Oh, probably like 1200.
Sean
Holy. Yeah, I run like 500.
Brody Kern
I run my test high.
Sean
Dude, 1200 is nuts.
Brody Kern
Yeah, I mean, I'm, like, usually like, pretty hot and, like, sweaty.
Sean
Dude, your sex drive must be insane, irritable.
Brody Kern
Honestly, my sex drive's a problem. Yeah. And that's the thing with peptides, too. Peptides are crazy because peptides really are, like, the future of science. I'm very passionate about peptides. One of the projects, I'll just say now, one of the projects that I'm launching is in this space.
Sean
Okay.
Brody Kern
I haven't, I haven't announced it. I haven't talked about the details of it at all. I've been working very diligently on it. But I believe in this space and I believe in these GLP1 drugs. I believe in peptides. I believe in hormone optimization very, very much. As much as I've ever believed in anything, which is why I am investing in it and raising money and really going all the way in on it. I think peptides are the future of medicine, man. I mean, what they've been able to do is crazy. Even just for me in my personal life. I was a diagnosed insomniac at 16. I've been on. Been on prescription sleep meds since I was 16 and, you know, for many, many years, I Struggled to fall asleep around 25 or 26. I kind of figured out falling asleep. And this is when, like, a lot of the wearable tech came out and you could start tracking your sleep. And it turns out I was getting no REM or deep sleep. I would sleep for six or seven hours and get a combined 15 minutes of REM and deep sleep. Yeah, it was just basically nothing was happening. No restorative sleep, sleep. And so I was like, all right, what am I going to do? You know, I talked to doctors, I look for a ton of solutions. Never really came up with anything. There's a peptide called dcip, Deep Sleep Inducing Peptide. And I went on it for two and a half months, and next thing you know, I was getting. I was sleeping about six hours a night at that time. And in those six hours, I was getting two and a half to three hours for him in deep sleep.
Sean
Holy crap.
Brody Kern
And here's the thing. I went off of it and it never went away.
Sean
What?
Brody Kern
Yes.
Sean
Wow.
Brody Kern
And like, let me disclaimer, that is a personal anecdote.
Sean
Yeah.
Brody Kern
That is what happened to me. But that is the first time that my eyes really opened up to the possibilities of peptides.
Sean
That's major. I need to look into that one. Because deep sleep is where you recover muscle growth, everything, Right?
Brody Kern
And I mean, dude, I had tried a lot.
Sean
I bet everything.
Brody Kern
You know, I mean, I'm a problem solver. You know what I mean? Like, and that was a problem that I thought I was never going to solve. And that was five years ago.
Sean
Wow.
Brody Kern
And I don't struggle with sleep quality now.
Sean
Holy crap.
Brody Kern
Still. And I haven't taken it since.
Sean
That is nuts.
Brody Kern
Isn't that crazy?
Sean
That's one of the craziest things I've ever heard. There's so many people that struggle with sleep, dude.
Brody Kern
Yeah.
Sean
And they're on these sleep meds that are terrible for you and they're taking them every day. Yeah, yeah, screw that. I'd rather take a peptide. Did you have to inject it or how did it work?
Brody Kern
Yeah, but I mean, I've never been.
Sean
Every day or just once.
Brody Kern
I think I was doing it three times a week.
Sean
Okay. Yeah, in your ass.
Brody Kern
No. Most peptides are like, when you inject testosterone. Some people do it subcutaneously, which means in the fat. I inject testosterone intramuscularly. Most peptides, pretty much all peptides that are injected are injected subcutaneously into the fat. And so we're talking about little tiny, little tiny needles this big. They don't hurt at all. I took some this morning because I'm taking some cognitive peptides right now. And so I, you know, it's a little shot in your stomach. It's no big deal. I think that we're reaching a point now where, like, the general public is, like, starting to hear about peptides. Like, we're still so early in this space. I was one of the early adopters. I was buying. I was on forums buying peptides and research chemicals off from China. Fucking foreign sites. Like, you know what I mean? All sorts of crazy direct labs out of China. Like, I was in the world world, Right. Like, seeking this stuff and. But now it's like, I think things like subcutaneous little injections for health optimization will become much more normalized.
Sean
Yeah.
Brody Kern
You know what I mean? Because, like, yeah, when you can inject something three times a week and completely fix the quality of your sleep, like, the impact of that is pretty high and the trade off is really good.
Sean
Absolutely. Can't wait to see that world. Brody, it's been fun. Where can people find you, man?
Brody Kern
Instagram at Brody Kern. That's the best place. You know, I've got a lot that I'm doing, a lot that I'm involved in, but like, we talked about on this podcast, like, dude, I just kind of want to be part of the conversation of, like, creating better ideas and better outcomes for people. Like, I want to. I want to bring the conversation together so that we can. We can agree on things and we can ultimately, like, have the hard conversations required to move things forward. Like, like you said, I would love to see social media take more of a direction where you have people engaging and challenging conversation in a way that is moderated.
Sean
That's what I'm going to start doing. Like Patrick by David does debates.
Brody Kern
Yeah. And so I think that that's really strong and I would like to be a part of that conversation. And so if you guys enjoyed this, reach out to me, please, or please share it. It's like, like I said, you know, business and money is cool, but, like, I want to be a part of, like, really helping.
Sean
I got you. I'll arrange a debate with you and a red pill guy.
Brody Kern
We should do that.
Sean
Yeah, let's definitely do that. And if you guys need a film in Austin, you got a studio, right?
Brody Kern
Yep. Yep. If you're in Austin, you want to shoot some content, We've got an amazing studio with a couple different shooting locations. I've got a full gym at my office, so if you want to come hang out, catch a lift. I would love to meet you guys. I'd love connecting with people that I meet online. And yeah, if there's anything I can do to help, hit me up.
Sean
We'll link below. Thanks for coming on, man. That was awesome. Yeah, thanks for watching guys, as always. See you tomorrow.
Brody Kern
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Digital Social Hour Podcast Summary
Episode: From Addiction to 7-Figure Success | Brodie Kern DSH #957
Host: Sean Kelly
Release Date: December 7, 2024
In episode #957 of the Digital Social Hour, host Sean Kelly welcomes Brodie Kern, a renowned entrepreneur and former head of the influential coaching company Wake Up Wealthy. This episode delves deep into Brodie's transformative journey from battling addiction to achieving seven-figure success. Brodie candidly shares his struggles with scaling down his business, redefining his identity, and exploring new ventures beyond coaching.
Brodie Kern opens up about his pivotal decision to scale down Wake Up Wealthy, a coaching company he led for five years. Despite achieving significant success, including over a thousand high-ticket clients and managing a team of 25, Brodie found himself burnt out. He describes feeling that coaching had become monotonous and unfulfilling:
“...coaching, creating content all felt like a job and I was just like, dude, you know, I'm not happy.”
— Brodie Kern [02:34]
This realization led to a period of intense self-reflection, resulting in the downsizing of his business and a temporary withdrawal from the public eye to reassess his personal and professional goals.
Post-coaching, Brodie diversified his entrepreneurial endeavors. He mentioned establishing a content agency and a studio to secure steady cash flow, aiming to support his financial stability. Additionally, Brodie invested heavily in real estate, acquiring 17 single-family homes in Missouri with plans to expand his portfolio further.
Brodie's financial aspirations are ambitious:
“For me, my number is kind of 25 million safely invested. 5 to 7% dividend a year. It's like it's 100k a month. Passive.”
— Brodie Kern [10:37]
He outlines a strategic financial plan focused on passive income, ensuring long-term security while pursuing other ventures, including direct consumer brands and "moonshot" projects with significant exit potential.
Brodie emphasizes that true business success often appears "boring" due to streamlined operations and consistent growth. He argues that:
“Chaos isn't great for business. You know what I mean? Naturally, when you're bootstrapping a company, there's a level of chaos that is baked in... But when you start running real businesses at real scale, there should be a level of boringness happening. That's how you know everything's great.”
— Brodie Kern [12:15]
This perspective highlights his shift from the high-energy, chaotic environment of scaling a large coaching firm to a more stable and manageable business model.
Brodie's passion for fitness led him to dedicate considerable time to bodybuilding and hormone optimization. He discusses his extensive journey, including training for ultra-marathons and powerlifting, and his recent focus on bodybuilding:
“...I've put on 25 pounds of muscle in the last 18 months and I intend to probably put on at least another 25.”
— Brodie Kern [14:56]
He introduces the concept of peptides and their potential in enhancing performance and health, sharing personal anecdotes about overcoming insomnia through peptides:
“There's a peptide called DCIP, Deep Sleep Inducing Peptide... After two and a half months, I was sleeping about six hours a night and getting two and a half to three hours of REM and deep sleep.”
— Brodie Kern [62:17]
Brodie critically examines the role of social media in spreading misinformation, particularly within the fitness and red pill communities. He expresses concern over influential figures who, despite lacking credibility, propagate harmful ideologies:
“...people who have platforms share that belief [of social responsibility], which is absurd to me. Like, what I just said seems to make good moral sense.”
— Brodie Kern [22:23]
He critiques personalities like Gary Vee and Dave Asprey for promoting questionable advice under the guise of authority, emphasizing the ethical responsibility of content creators to provide accurate information.
The conversation shifts to the responsibilities of podcast hosts and platform holders in curating content. Brodie voices his dilemma regarding featuring controversial guests who may disseminate harmful information:
“Because of the volume, you have one of the most successful podcasts in the world... one of the greater sources of misinformation online right now.”
— Brodie Kern [28:19]
He debates the balance between free speech and protecting audiences from morally reprehensible content, illustrating the complexities hosts face in moderating discussions.
Brodie shares his staunch atheism and critiques both Islam and Christianity as foundations for morality. He argues that morality can exist independently of religion, challenging the notion that religious texts are necessary for ethical behavior:
“There is no morality without religion. That is probably the weakest argument that religious people take...”
— Brodie Kern [37:54]
He criticizes Islam for its treatment of women and the glorification of martyrdom, contrasting it with Christianity, which he views as promoting weakness and fear-based morality:
“...if you have a girlfriend... I punch you in the face as hard as I can. It hurts. Right? You're like, wow, that didn't feel good. And I say, okay, go do that to her now. You're obviously not going to do that.”
— Brodie Kern [35:35]
Brodie contends that both religions have historical and moral shortcomings, advocating for a secular approach to ethics and societal growth.
Brodie's personal battle with addiction informs his harsh criticism of Big Pharma, particularly Purdue Pharma's role in the opioid epidemic. He acknowledges the detrimental impact of addiction on his life and those around him:
“What they did was disgusting. And they're still walking free... The FDA awarded Purdue Pharma a special label reiterating how non-addictive OxyContin was.”
— Brodie Kern [54:19]
He discusses the low sobriety rates and the ongoing harm caused by pharmaceutical companies, highlighting the urgent need for reform in the industry.
Brodie recounts his experience with insomnia and how peptides revolutionized his sleep quality. He passionately advocates for the potential of peptides in medicine, emphasizing their role in health optimization:
“Peptides really are, like, the future of science... I went on DCIP for two and a half months, and next thing you know, I was sleeping about six hours a night at that time.”
— Brodie Kern [62:17]
He announces his upcoming projects in the peptide space, aiming to leverage their benefits for broader medical applications. Brodie also touches on his use of testosterone and anabolic steroids, discussing their effects on his health and performance:
“I've taken testosterone for a long time. Most... I'm talking about doses that are like one tenth of what most people do.”
— Brodie Kern [60:14]
As the episode concludes, Brodie encourages listeners to connect with him on Instagram and expresses his desire to foster meaningful conversations that bridge ideological divides:
“I want to bring the conversation together so that we can agree on things and we can ultimately, like, have the hard conversations required to move things forward.”
— Brodie Kern [64:20]
Sean Kelly reciprocates Brodie's enthusiasm, hinting at potential future collaborations, including debates with red pill proponents.
This episode of the Digital Social Hour offers an unfiltered look into Brodie Kern's multifaceted journey from overcoming addiction to reshaping his entrepreneurial pursuits. Through candid discussions on business philosophy, fitness innovation, social media ethics, and profound societal issues, Brodie provides valuable insights and actionable takeaways for aspiring entrepreneurs and professionals eager to thrive in a complex digital landscape.
Notable Quotes:
Brodie Kern [02:34]: “...coaching, creating content all felt like a job and I was just like, dude, you know, I'm not happy.”
Brodie Kern [12:15]: “Chaos isn't great for business... But when you start running real businesses at real scale, there should be a level of boringness happening. That's how you know everything's great.”
Brodie Kern [22:23]: “People who have platforms share that belief [of social responsibility], which is absurd to me. Like, what I just said seems to make good moral sense.”
Brodie Kern [37:54]: “There is no morality without religion. That is probably the weakest argument that religious people take...”
Brodie Kern [62:17]: “There's a peptide called DCIP, Deep Sleep Inducing Peptide... After two and a half months, I was sleeping about six hours a night and getting two and a half to three hours of REM and deep sleep.”
Listeners who missed the episode can grasp the essence of Brodie Kern's transformative story, his critiques of modern societal structures, and his innovative approaches to health and business through this comprehensive summary.