
🔥 Chef Barry & Yassine on Building Vegas’ Hottest Steakhouse, Social Media & Restaurant Trends 🍽️🚀 In this delicious deep dive, we sit down with Chef Barry & Yassine, the masterminds behind Barry’s Downtown Prime, one of Las...
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Host
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Chef Barry
You are no dummy, but you're kind.
Yasine
Of acting like one.
Chef Barry
You used to crush it in school.
Yasine
Outsmarting opponents on the field, and now.
Chef Barry
Well, you're still smart, but not exactly challenging yourself. You could be advancing nuclear engineering in the world's most powerful navy. You were born for it.
Yasine
So make the smart choice.
Chef Barry
You can be smart, or you can be nuke smart.
Yasine
Become a nuclear engineer@navy.com nukesmart America's Navy.
Chef Barry
Forged by the sea.
Yasine
We want people to be on their phones because the more they're on the phones, the more carbon we're getting as a restaurant. So when you're designing a menu nowadays or you're designing a restaurant, one of the first questions is, how do we. What do we. What's Instagrammable? What dish is going to be Instagrammable? Of course you want it to be good, you want the flavor to be there, presentation to be there, consistency, but you want it to be an Instagrammable dish, and you want your restaurant to have multiple Instagrammable locations. I mean, if you. You go to Barry's and you look at the women's restroom, for example, load it up. Yeah, I mean, that's right. Number one, most Instagram, we have the most selfies out of any other really, restaurant in the bathroom. We could almost do an Instagram page for Barry's of just bathroom selfies. I mean, everyone that goes in there loves it.
Host
All right, guys, got Chef Barry and Yasine here today from their famous steakhouse. Thanks for coming in, guys.
Chef Barry
Of course. Thank you for having us.
Host
I always tell people, your guys steakhouse is one of my favorites in town, if not my favorite.
Chef Barry
So thank you.
Yasine
Thank you.
Host
Yeah. High regards from me, which.
Yasine
Appreciate it.
Host
And you guys are new, right? Cuz circa's pretty new.
Chef Barry
Well, new in the sense of going to circa. Yeah.
Host
Yeah. But you've been around for a minute.
Chef Barry
We've been around for a minute.
Host
How long?
Chef Barry
I've been in Vegas now.
Yasine
What?
Chef Barry
When would you come here? 98.
Yasine
I moved here in 97.
Host
Damn.
Yasine
27 years.
Host
That's when I was born.
Yasine
Yeah.
Host
Holy crap. You guys have seen a lot of.
Chef Barry
Development A lot of development.
Host
Did you see Vegas kind of blowing up like the way it has?
Chef Barry
Well, man, I never thought it would get to this, but yeah, I mean, it's pretty special time right now.
Host
Yeah. Because I feel like 97. You could have got a steal on some real estate out here.
Yasine
Oh, absolutely.
Host
Yeah.
Yasine
In hindsight, it's 2020. I wish I'd go back. I remember, I remember even, even after that when it got really crazy. And what was that? 0405. And people were lining up outside of like all the. The home builders for. For two, three days in a row to try to buy homes. That was right before the crash. Damn. But that's when we saw the biggest price hike in real estate.
Chef Barry
Yeah, everybody thought they were realtors.
Yasine
I mean. Yeah, everybody. Everybody was buying houses. Everybody. It's prior. Right. And then all of a sudden everything starts hitting the twos and people are like, oh shoot, you got to go buy. People are waiting outside of KB Homes and all the builders.
Chef Barry
I bought my first house for89,000.
Host
Holy crap.
Chef Barry
Back in 98. Yeah.
Host
How many square feet is it?
Chef Barry
Maybe 1600, 1500.
Host
That's still crazy.
Chef Barry
Yeah, it's.
Yasine
It's.
Host
Yeah, that's nuts. Now you can't find for that price. No.
Chef Barry
Not even a condo. Nothing.
Host
Yeah, even like houses that are like 3,400k are like kind of regular out here, you know?
Chef Barry
Yeah.
Host
I mean, it depends on your expectations, I guess. But times have changed for sure, man. What do you.
Chef Barry
For the better?
Host
Yeah, for the better. Well, for you guys. Yeah. Because you want as many people here as possible, Right?
Chef Barry
Load it up.
Host
Yeah.
Chef Barry
Loaded.
Host
Some days I come to your spot, it's fully packed. It's impressive. You guys got a big location too.
Chef Barry
Great location, right? We didn't.
Yasine
Yeah, I mean it's what we got 17,000 square feet between the kitchen, I.
Chef Barry
Think a little bit. A little more. Eight. Almost eight.
Host
That's got to be one of the biggest steakhouses in town.
Yasine
Right. We got lucky with the, with the build out on that because we're the only, only location in the basement at Circa. So everything at Circa is floor one, ground level, which is Fremont street level. Yeah, two and three. And we've pretty much got the whole basement to ourselves. Right. Yeah, there's a bunch of back of house stuff going on. Right. Offices, storage, etc. But so we kind of had carte blanche in terms of how we wanted to get that kitchen design, how big we wanted to make the dining room. I mean, we went full shebang just Again, we opened pre Covid and the design process was. Was about a year and a half prior to Covid or a year before COVID So we designed the entire restaurant based off of wanting to do a lot of group dining. So we have. I mean, you've seen the restaurant. You guys usually sit in the front, like where the DJ is, but if you walk all the way through the back, we've got 350 seats, flexible room.
Host
Yeah, I sat there last time, actually, in the back. I didn't even know that was there.
Chef Barry
Yeah, so that's. That restaurant that we designed is everything that we always wanted and we didn't have in other restaurants, which really caters to larger parties and make it more private, you know? Yeah, it's working out great.
Host
No, I feel spacious, man. Because other steakhouses, we don't have to name anyone, but you feel cramped. You know, you get in there, it's loud as hell and you can't even hear the person across the table from you.
Chef Barry
We're pretty loud on weekends.
Yasine
Yeah, I mean. I mean, the design allows us to be a little more spread out. Restaurant businesses is cutthroat as it is. And an empty seat costs a lot of money, so everyone tries to pack them in. Overbook, reservation slots, stuff. We're very fortunate with the amount of space we have to not have to. To cram them in that much. Right. Except for Valentine's Day. That's my birthday will be Deuce Alley. Did you say it's your birthday?
Host
Yeah.
Yasine
Oh, yeah.
Chef Barry
It's Fast Eddie's birthday too.
Host
No way.
Yasine
Yeah.
Host
Wow. I've never met another person born on Valentine's Day.
Chef Barry
I haven't either. Pretty cool.
Host
Yeah. It's a rare thing, man. Yeah, you guys will be packed that day, but I was trying to do a little staycation. Damn. Shit. Was like 600 a night at the.
Yasine
At where?
Host
At Venetian. Wow. It's usually like 2, 300, but Valentine's Day people, I guess, too.
Chef Barry
Why go to the Venetian when you can come to Circa?
Host
I've actually never stayed in Circa. I want to try one of the.
Yasine
Rooms, a great room, but yeah, yeah, they're really comfortable.
Host
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Yasine
Geico's motorcycle expertise means I'm covered by people who know bikes like I do. I'm happy as a clam.
Host
No, conclusive scientific research has shown clams can experience happiness.
Yasine
It just meant that I feel really good about my coverage. I mean, even if you took the.
Host
Clam out for the best day ever.
Yasine
Visiting the zoo, taking a scenic ride.
Host
Knowing you're insured by specialists, and sharing.
Yasine
A strawberry ice cream cone together, the.
Host
Clam would not feel happy and your.
Yasine
Strawberry cone would taste sort of clammy. Ew.
Host
Geico's motorcycle specialists who know bikes like you do, assume no liability for clammy ice cream cones. GEICO expertise for your motorcycle there too. I've been talking to Richard. Shout out to Richard. Yeah, yeah, that's the guy right there.
Yasine
Absolutely.
Host
He's the one who put us in touch, right? Yeah. Richard Wilk. Yeah, he's been great. How did you two get together?
Yasine
We. We first worked together at Nine Steakhouse back in 2010. 11.
Chef Barry
Something like.
Yasine
Yeah, Very, very. I mean, he was a local.
Host
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Yasine
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Chef Barry
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Chef Barry
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Chef Barry
I just think it was. It was time.
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Chef Barry
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Chef Barry
So given Michael, take the next step.
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Chef Barry
They'Re so far ahead of. Of the times. I mean, George had visions and these guys had great visions and what was to come with the Real World with, you know, the. The first filming of the Real world at the Palms when we opened, I mean, that was the hurricane, right? That just put us on the map. And then with the nightclubs and Ghost Bar and Club Rain and they had the Buddha Bar and Cardunos and Johnny Brennan with his theaters. That the Palms was the Studio 54, Vegas ahead of its time. I mean, you had everybody coming in, them owning the Sacramento Kings at the time.
Host
Right.
Chef Barry
I mean, it was just a hot spot, a celebrity haven for athletes, actors, musicians, everything. And the recording studio goes in. Man, it was just, it was, it was, it was. And I, I, I don't think that could ever be repeated. I mean, you know what? Every hundred years something great comes along, right? Vegas, that was just the perfect song for me. I mean, you know, it was amazing. I'm very blessed to be a part of it.
Host
I always see the suite there with the basketball, the half court. Yeah, yeah. That looks so fun. Chris Brown plays there.
Chef Barry
That was pretty, that was, that was a lot of fun.
Yasine
Yeah, they, they paved the way. I mean, they were thinking outside of the box and no one else during that time, which was what, late 90s, early 2000s? Yeah, no one, no one was really taking that risk. Right. Vegas was a little more traditional. They were catering to the Vegas went through that phase where they were trying to cater to families. Right?
Chef Barry
Yeah.
Yasine
Everyone had a theme park and a water park that was way early 90s.
Host
Like the circus Circus.
Yasine
And then that left and then, and then the Malou family paved the way with the nightlife and restaurant portion. And then what happened is everyone else picked up. And the thing is, you have an advantage. If you're Steve Wynne, you were on the Strip. If you're the Cosmo, you're on the Strip, you're in the Hub. So now you have the formula that someone else tried and worked out for them ready? You apply it, you spend more for bigger name DJs and it's done, you know?
Host
Yeah.
Yasine
I think that was, I wouldn't say the downfall of the Palms, but I would say that was what took the, the, the trophy away and give first place to a lot of other spots, you know?
Host
Yeah. Now it seems like the win is the spot, right? From what I hear.
Yasine
Yeah. I mean, when you, when you talk about the perfect combo of nightlife and high end and big spending customers, there's no way you can discount the fact that the win is probably the, the, the mammoth on the Strip. Right?
Chef Barry
Yeah. I mean, I was there for dinner the other night and we, we walked by Access and I'm like, I'm saying it's my friend Tony. I says, can you believe this? Did we do this 20 years ago, he said, yeah, but they just. They dress a lot worse these days.
Yasine
Like, you should see the way these.
Chef Barry
Girls are dressed and the way these guys are dressed. It's just like, man, where did the time go? You know?
Host
They're practically naked these days when they show up there.
Chef Barry
Naked clothes ain't matching. Suggested disaster. But listen, I heard you can't even. What is the table there? 15,000 on a Friday or Saturday night? Yeah, at least 10.
Yasine
15.
Chef Barry
10 to 15.
Host
Yeah. So depending on who's performing, could be even more.
Chef Barry
Yeah.
Host
Like, New year's is, like 25.
Chef Barry
And every place was rocking, and it was. What's today? Today's Friday. We went Thursday night. We went Wednesday night for dinner. Yeah.
Host
And it was rocking on a Wednesday night. Wow.
Chef Barry
I didn't want to go. I didn't go in.
Host
I'm not a big club guy, man. People always, like. Because I say I live in Vegas, they assume, like, I go out and if I don't even drink, you know.
Chef Barry
Man, you want to talk about. You want to talk about clubs, then the days of the Palms Club Rain was where Nine Steakhouse was in a little set back towards the pool. I remember the line would be to the end of Brennan Theaters.
Host
Totally.
Chef Barry
That's like 300, 400 yards. People waiting to get in line. No shot of them even getting in.
Host
Damn.
Chef Barry
I mean, it was crazy. Just. Just crazy. The club scene was just. That was like, probably. I think it made, like, number top 10 clubs in the country.
Host
I could see that, man. Yeah. I wonder where Vegas ranks in nightlife. I know. LA just got ranked the worst in nightlife.
Yasine
Did it?
Host
Yeah, as of recent. It was like, a few days ago. Yeah.
Yasine
Wow.
Host
Because people just go on their phones when they get inside the club.
Yasine
What, What. What. What are the. The metrics for that? Just like the.
Host
Yeah. I wonder how they pulled it. But I'm assuming they just pulled people out of 10 and said, how. How much fun did you have? Or something. I don't know.
Yasine
People complaining.
Host
Yeah. Because no one's really dancing anymore. Like my generation, we're just pulling up to the club in the bar, and we're on our phones. I'm sure you see that at the restaurant, too, right?
Chef Barry
Everybody's on their phone.
Yasine
People in the booth sit on top of the chairs, pouring a vodka Red Bull and on their phone. I could see that.
Host
Yeah. No one enjoys their meal anymore without being on the phone. It's crazy.
Yasine
How about.
Chef Barry
How about enjoying the people you're with? Forget about the food. Right Enjoy the people you're with. Like, how often do you all get to go together and have dinner? Right?
Host
Yeah.
Chef Barry
Put your damn phones down. What the. What's going on?
Yasine
You know, we say that, right? We say that as customers. When we go out, we're like, we don't want everyone to be on the phone. But as. As restaurateurs, it's almost that. It's almost hypocrisy, right? Because we want people to be on their phones. Because the more they're on their phones, the more coverage we're getting as a restaurant. So when you're designing a menu nowadays or you're designing a restaurant, one of the first questions is, how do we. What do we. What's Instagrammable? What dish is going to be Instagrammable? Of course, you want it to be good, you want the flavor to be there, presentation to be there, consistency, but you want it to be an Instagrammable dish, and you want your restaurant to have multiple Instagramable locations. I mean, if you. You go to Barry's and you look at the women's restroom, for example, loaded up. Yeah, I mean, that's right. Number one, most Instagram, we have the most selfies out of any other, really, restaurant in the bathroom. We also do an Instagram page for berries or so pitch for berries of just bathroom selfies. I mean, everyone that goes in there loves it.
Chef Barry
Right?
Yasine
With the pink marble. And then you have our garden room with the tree, and then you have the DJ area. So, yeah, we criticize it as. As guests. And maybe because you and I are getting old. Yeah. You go out, these kids are on their phones. But you, as a business owner, you want that, right?
Host
Yeah. I mean, I'm glued. Even dinner at home, I'm on my phone while I'm watching YouTube, while I'm eating. Yeah. And my girl's always pissed.
Chef Barry
But you fall into the bathroom too, right?
Host
Yeah.
Yasine
Yeah.
Host
So addicting, man.
Chef Barry
It's addicting, man.
Host
How much did, like, food influencers and social media change the business for you guys? Like, people like Keith Lee and all.
Yasine
Those food influencers night and day over the years. And we, yeah, we saw it happen. I remember overnight. Overnight. I remember we were. We were running Nine Steakhouse, and in about, I would say 2010 or 11 is when people started hiring social media managers or promoting someone who was, you know, fluent in the social media world to that position in the hotel. And we have a meeting with our entire staff, and the property marketing VP was like, hey, you got to meet our social media manager. We're like, what the heck's a social media manager? And she comes in and she makes us all sign up on Twitter at the time and Instagram, create a page. And, okay, now you guys are going to have to sign something, and we want all of your hourly staff to tag these hashtags, and we're like, you know, scratching our heads. And then from then on, it was. There was no return. We started hosting. Within six months of that, we were hosting hashtag Tuesday events. And. And then. Then it changed completely. Right now it's to the point where most restaurants, or a lot of restaurants, including us, don't even have a print marketing budget anymore. It's all a social marketing budget.
Host
Wow. Yeah.
Yasine
I mean, you want to. You want to, you know, do some quid pro quo with some of these social media guys, invite them in for dinner in. In exchange for a post. Yeah, that's way more valuable than paying, you know, five, six grand for an ad in a magazine that your demographics probably not even going to see.
Host
Yeah, you know, no, I agree. Because they'll tell their friends and they'll send you guys business.
Chef Barry
It's like a domino effect.
Host
Yeah. I mean, that's what happened with me, man. Richard brought me in once. He paid for my meal, and then I've sent you guys, like, probably hundreds of people at this point.
Chef Barry
Thank you.
Host
Yeah. So shout out to you guys.
Yasine
So, yeah, so there's that portion, right. Which is to make sure you get the guys in to hashtag it. But then you only have one shot to impress them. Right. Because if I come in and you didn't have a good dinner. True. Maybe you would have done, hey, you know, Richard, for a favor, I'm gonna have hashtag these guys or, or, or. Or include them. And then after that, you'd be like, I'm not going back.
Chef Barry
Yeah, yeah.
Yasine
So you have to. You have that one shot when they come in to wow them, and then.
Host
Then you've got a custom first impression. Yeah. Because there's so many steakhouse options in Vegas.
Yasine
Hundreds.
Host
It's got to be one of the most competitive.
Chef Barry
Yeah. But, you know, when it is, you're right about that. But when I first started, you know, with Charlie Palmer Steak, there was. There was just a handful of steakhouses. They weren't really. It was different restaurants and hotels and whatnot. But, I mean, Emeril had his steakhouse, and Charlie came in, and then Mandalay Bay followed up with another steakhouse. And it just seemed like everybody's doing steakhouses throughout the years. So every hotel has a steakhouse.
Host
At least one.
Chef Barry
At least one.
Host
Yeah. It's crazy. Some of them have like two or three.
Chef Barry
Yeah, yeah, yeah.
Host
It's nuts. Even though hotels off Strip, like, you got Hanks in Green Valley, it's a staple.
Yasine
If you're, if you're a, if you're a hotelier, you're building your, Your food and beverage program. Usually the, the, the main restaurant, the main attraction is going to be a steakhouse. Yeah, that's what I mean. For, For, For Americans and for this country, that's what fine dining and social environments require is a steakhouse.
Host
Yeah, yeah.
Yasine
Talk business at a steakhouse to go to romantic dinner at a steakhouse. Steakhouse doesn't necessarily mean that, hey, we just have steaks. You have everything. We have a vegan menu at a steakhouse.
Chef Barry
Yeah, yeah.
Host
You need everything these days. Right. Where do you rank Vegas steakhouses compared to New York steakhouses?
Chef Barry
Best. Best in the world.
Host
You think Vegas is Vegas?
Chef Barry
Vegas, for me has the best restaurants in the world. Because mostly every chef is here. Whether they're here or not, their business is here.
Host
Right.
Chef Barry
You know, Joe Rochon, Gavoir, Charlie Palmer. All the great ones are here. Michael Mina. Yeah, I mean, they're, they're, they're here.
Host
That's true. John George.
Chef Barry
George Thomas, Keller. Everybody's here, buddy.
Host
Yeah.
Chef Barry
You know, and they, he's got. Here.
Host
They just brought the famous New York one to Caesars, right?
Chef Barry
Oh, Peter Luke.
Host
Yes.
Chef Barry
Peter Luke.
Host
Yeah, Yeah. I haven't tried it yet, but I heard that one. It's really good, right? Same in New York. Have you had it in New York?
Chef Barry
Yeah, sure.
Host
How was it?
Chef Barry
Well, New York's off the charts. That's a staple. I, I used to go there when you couldn't use a credit card. You'd have a Peter Luger credit card or it was cash.
Host
Oh, wow.
Chef Barry
But the times have changed, you know what I'm saying? So, yeah, New York, New York was. It's an experience, you know, I have not. We haven't been to the one out here yet that's. We got a few restaurants that are on the list.
Host
Yeah. Sometimes it's hard to replicate because some of the pizza spots come out here. Doesn't hit the same. I grew up in Jersey.
Chef Barry
Yeah. In Vegas is a different beast. Right. A lot of chefs come out there out here and think they can do what they do where they're from. It just doesn't work. Just doesn't work. You have to know your clientele. We're going 28, 27 and 28 years strong. We know our clientele well. We know what they want. We know how to. We know how to produce. That's. That's what we do. Great.
Host
Yeah. You know, do you guys. Oh, God, no.
Yasine
I was going to say a lot of that has to do. When you see these restaurants that are successful in other locations, including overseas, a lot of that doesn't have to do with the actual owners or restauranteurs saying, hey, let's take a shot at Vegas. A lot of that has to do with. It's like sports scouting. Right. And, like, I'm a big soccer fan. And soccer clubs have scouts that go around the world and. And try to spot talent to bring them to the team. So hotels have that here. Right. Their VP of Food and beverage and. And their departments go around the world and try restaurants and try to convince people who own a restaurant in, you know, I don't know, the Amalfi coast or in London to open in Vegas.
Host
Wow.
Yasine
And a lot of times you see people turn it down because they. They. They feel that it's succumbing to. And selling out. Right. Succumbing to the capitalism and selling out. So they're like, nope, we're successful here in. In Tokyo, so we don't want to open in Vegas. But a lot of times it's too good. It's. It's really an awesome opportunity for them.
Host
Yeah.
Yasine
You have a couple of VPs in nice suits that dine at your little restaurant in New York and convince you that, hey, we can open one in Caesars or at mgm. You guys are going to be successful. And then sometimes it's a flop. It's because exactly what Chef was saying. It's like, it's a great little cute location. Mom and pop join in Brooklyn, that's been successful for years, but it's not necessarily going to work when you have the masses that are walking through Caesar's palace looking for. Looking for the best deal. Right?
Host
Yeah.
Yasine
And a cheap bite. So that's kind of what happens with these restaurants that come out. Some work, some don't. I mean, look at Bavettes. Bavettes is a famous eatery in Chicago, and it works great out here.
Host
I love Bavettes, man. That's my favorite spot for bone marrow.
Yasine
Yeah.
Host
Holy crap. They hook you up on bone marrow there.
Chef Barry
You don't have bone marrow with me, or.
Host
No, no.
Chef Barry
Oh, you got to.
Host
I got to try it. Okay.
Chef Barry
Yeah. Please. Come on.
Host
I'll definitely. Bone marrow is one of my Favorite appetizers. So good. I didn't know hotels were doing that. That's really interesting.
Yasine
Yeah.
Host
Other than circa, where do you. Which hotel do you think has the best dining in Vegas?
Yasine
I think it would be hard to deny that you have.
Chef Barry
I would. I would say Wynn.
Yasine
Yeah. Well, has a good platform, but Venetian's been known. I mean, especially with their former leadership in the food and beverage department. I think that they have one of the. One of the biggest platforms, one of the most renowned platforms.
Host
They're bringing Cote too. The Korean takeoff.
Yasine
Yeah, there you go. See? So they, they. They're always on the front. And look, they just. They finally closed a deal with Jose Andreas. I. That a bizarre meet. Right.
Host
Saw that. Yeah.
Yasine
The longest time was I actually opened that place.
Host
Oh, you did? In Sahara.
Yasine
Back in.
Chef Barry
Is that leaving the Sahara?
Yasine
Yeah, I think it's.
Host
Are they staying and it's gone already.
Yasine
Or is it supposed to be gone? Yeah, it's going to open up at. At the Venetian.
Chef Barry
Okay.
Host
Yeah.
Yasine
And then you have. Then of course, you have Cosmo, Arya, that whole combo. I mean, it's hard to. It's hard to battle them too. I think they're very, very aggressive with their, their plan too. Overall.
Chef Barry
Hotels serve good food.
Host
Yeah. It's hard to pick. They're. Yeah. Aria. Solid. Yeah. Carbone, John George's dente. Fung's pretty good. The Asian spot. Yeah. I'm sure you guys are doing a lot of R D on the side, right?
Yasine
Always. I mean, here in Vegas and then traveling mostly, you know, to get ideas.
Host
Yeah.
Yasine
Europe a lot. Middle east soon. And then, I mean, just going around town and trying stuff. Should we go to Chicago for the restaurant show reviews? To stay on top of what's happening in our industry. Chicago and New York are great spots.
Host
I love it. What's your guys most popular dish and what's the story behind the creation of it? How did it come about?
Chef Barry
Well, I mean, there's so many popular dishes we've done all through the year. My favorite dish now is the lobster flambe. That's my ultimate favorite dish. I think it's just an amazing dish. A seven pound main lobster dam, take that taken out of the shell, sauteed in some truffle oil with shallots and garlic, flamed with some brandy, finished with some truffle butter, splash of cream and lobster stock, fresh truffles, asparagus, potato gnocchis, all combined together, finished with a little sea salt. It's my favorite dish. The lamb chops, Parmesan, Pine nut crust is one of our staple dishes. Bone marrow flies out of the restaurant. Right. Damn.
Host
I didn't know that. Yeah.
Chef Barry
And our rib cap, our prime.
Host
I've gotten that malice muscle.
Chef Barry
So we got so many great dishes. But my favorite dish is the lobster flambe that I prepare tableside for the guests when they come in. It's. It's quite pricey. But listen, we're in Vegas. Treat yourself, don't cheat yourself.
Host
Yeah, you make some money, hit the restaurant after. You know, my boy just made 500k last week.
Yasine
What?
Host
Parley Cosmo? No, blackjack.
Chef Barry
Oh, oh, you gotta, you gotta be on it. Wait, you gotta be on a sick run.
Host
If he was betting 10k hand, he actually usually loses like 100 or 200k. But this trip he just ran hot.
Chef Barry
Really?
Yasine
So does he. So what's his dining etiquette? When he's playing, does he actually stop for a full meal or does he.
Host
Yeah, I actually grabbed a meal with him at. What's that Asian restaurant in the Cosmo? Momofoku.
Yasine
Momofoku.
Host
Yeah. And they comp his meals and stuff. So yeah, he eats. I mean they comp you a lot when you're gambling that much. All his shows and everything. That's the cool part about Vegas.
Yasine
You know, some of the most interesting guests for us over the years have been gamblers. Right?
Chef Barry
Yeah.
Yasine
And they're different types of gamblers. They're poker players. And poker players just take a full on, you know, two, three hour break and go have a, have a dinner. Then you have blackjack players and you have sports betters at circa, obviously with the. What Derek Stevens built with a sportsbook wise. But the most interesting is, is picking these guys brains when they eat. Some of them want to talk, some of them are just like, hey, I'm here at the bar, I want to grab a bite and go.
Host
Right.
Yasine
But they're also some of the best tippers is, you know, gamblers. And I don't know if that has to do with the fact that they just won or not, but I think it's just part of their.
Host
Yeah could play a role. Plus they believe in karma. I feel like. Right. Good energy.
Chef Barry
Vinnie Paz one, my friend just got inducted into the boxing hall of Fame.
Host
Yeah.
Chef Barry
And he was, he was in Vegas after Roy Jones had just beaten him. There's a big story behind it. He was in Vegas, I think he, he dropped like a hundred thousand and he had a couple dollars in his pocket and he's walking down the street and when it was Bally's at the time, and, I don't know. Casino host sees him walking, he says, hey, Vinny. He says, what's happening? He goes, hey, what's up? He goes, you're gonna come and play? He goes, ah, I didn't get too much money. I mean, right now, he says, but he says, I gotta. I gotta. I'll give you a line. I think it was 10 or $15,000. He wins almost a million dollars that night. Yeah. With a $10,000 or $15,000 line. Wins almost. Marty Kunkel was the. Was the dealer, and I met Marty throughout the years, and he comes in with him every once in a while. They still talk to each other, but, you know, for like 10 or 15,000 to win a million dollars. And the guy was splitting tens, doubling down on tens and getting an ace. That's the luck and the horseshoe we had in his ass. Right. I mean, that's crazy, dude.
Host
That's. That's the biggest ROI I've ever heard.
Chef Barry
That's the biggest. That's a true story.
Host
Yeah. Because usually to win a million, you need to start with six figures, at.
Chef Barry
Least 10 to 15. Might even have been 12. I don't know what the exact number is.
Host
My gosh.
Chef Barry
Did he come in? He was in town this week. I didn't see him.
Host
Yeah, that's nuts. Vegas is known for legendary stories like that, Right. I'm sure a lot of guys celebrate historic nights at your. Your spot, right?
Yasine
Yeah.
Host
I've seen you gu. For a lot of famous people after fights and stuff.
Chef Barry
A lot of famous fighters, singers, everybody comes in. Yeah, it's really cool. We're blessed.
Host
That's impressive. You guys really crush it, I think, on the word of mouth and the marketing aspect.
Yasine
Thank you.
Host
Compared to other steakhouses, I don't really see other steakhouses doing that.
Yasine
Thank you.
Host
Right.
Yasine
Yeah. I mean, it's, you know, it's also respecting the privacy of these people when they come in. A lot of places have automatically call their whole PR and marketing department down from the hotel to start doing pictures and making them sign stuff. And for us, it's like, hey, we just, you know, let them. Let them come in, have dinner, and if. If they're in the mood, you know, we'll do a picture. And if they're not in the mood, we're like, hey, here's my card. Here's my number.
Host
Right.
Yasine
The owners. And then that just makes them come back, you know?
Host
I love it.
Yasine
I love coming back like that.
Host
Yeah.
Chef Barry
I tell them sign it. I Ain't not eating.
Host
I also think downtown is kind of more low key too.
Yasine
For sure.
Chef Barry
You know, it's, you know, a lot of people thought when we were going downtown, they're like, you guys ain't going to make it downtown. There's nothing happening there. It's a dead, it's a dead horse, you know, And I'm like, you don't know who you're dealing with. You know, we, we got a great team. We, we produce great product. Punch design, did our restaurant gem, did our kitchen. I mean, we know how to, we know how to. People just have to come. We know how to put it together, you know, and it's, it's this very special place. Very, very special.
Host
Yeah. Not many reasons for me to go downtown, but you guys, I will make that trip for, for sure.
Chef Barry
It's, it's, it's. And you know what? People don't think it's hard to get there. You just pull into Circa Valley under the hotel part. You pull right in, you're less than, what, 150ft from the escalator. To go down, you can take an elevator or an escalator down. That's the luxury of being in that basement. Is easy access to the restaurant. Yeah. You don't have to wait.
Host
Super easy.
Chef Barry
Super easy.
Host
Even the South Park's not that bad of a walk.
Chef Barry
No, it's not that bad of a walk. You know, I love it. They made it good.
Host
What do you guys got planned for this year? Any events or anything? Cool.
Chef Barry
Coming up, what do we have?
Yasine
Cool.
Chef Barry
Coming up, February, of course. Super bowl this weekend, Mother's Day coming up. Well, let's go into the future. This year was the first year that we did Thanksgiving to go right. And it went really well. I think we did, what, 300 dinners to go? Maybe 300.
Yasine
Close to four.
Chef Barry
Close to four. And the best way to learn is by doing something and seeing what the mistakes are and how you can get better. And next year, this year is going to be much, much better. You know, we're going to do some different sides. The price will be right around the same. Yeah, it's going to be bigger and better and easier. I mean, first of all, it's very, very easy. You just pull into valet. We personally take the food out to you, but we're going to make that. That's for me. I'm excited for that. In Thanksgiving time. It's going to be pretty cool.
Host
That's such a smart idea. Who came up with that?
Yasine
Thanksgiving, it was a collaborative effort. With circa jumped in on that a lot as well. Yeah, their marketing department and Derek Stevens gave us the blessing to use the valet. But in this day and age, especially after Covid, with cost of goods, it's very hard for restaurants to survive anymore. So you throw competition in there, which already exists in a city like Vegas. Now you're not only fighting for top line revenue, you're scrambling to make your bottom line be successful. So you've got to think outside the box. So to go, most restaurateurs prior to Covid didn't like to do to go orders because you feel as a chef or as a restaurateur that you. Your best product is served right there at the restaurant. Most people take it to go and it's in a box. It's not going to be a good representation of your restaurant. But after Covid and everyone was doing to go orders and you have the advent of all of the uber eats and all the rideshare eateries, you kind of have to jump on board. So now every year we close the year planning for the next year to think how are we going to make the bottom line larger by not sacrificing anything for the guests and then doing to go orders the way we did. Thanksgiving is definitely a successful way to do it.
Host
Yeah, that's gonna be cool to see this year how that turns out. The rising cost. I did want to talk about that because you see people on social media complaining about like, price of eating out. But you guys got hit hard on that, right?
Yasine
Super hard. So meat industry, poultry industry got hit a couple years ago. I mean, it's. It's crazy when you look at. Sometimes I sit back and I look at a P and L. A profit and loss statement from a restaurant we were running maybe five, six years ago. And you compared to today, it's almost like you're in a different country in a different era.
Host
Wow. It's that drastic in five years.
Yasine
And listen, if you have anyone on the show that has a breakfast restaurant, they're dying right now because eggs. Oh, eggs are. It's just nuts.
Chef Barry
I just paid $14 for a dozen of organic eggs. I couldn't believe it.
Host
Wow, that's crazy.
Yasine
Yeah. So you're constantly having to think of creative ways to. To. To maximize your bottom line. And then there's just some things that hit you. Just out of control. Right. So if, you know, we don't have as much eggs on our. On our menu as breakfast restaurants do, but you have to find ways to get creative all by not sacrificing your quality. So, I mean, the easy answer is you raise your prices. Right. But how much can you keep raising your prices? In the restaurant business, there's a point where you raise your prices and you're going to lose revenue because people are going to be like, dude, I'm not paying $100 for a filet.
Host
Right.
Yasine
Like, when I saw filets go up in the last couple years, we were wearing. When we were doing our R and D before opening Berries, we went to. I want to say it's prime at the Bellagio, maybe in 2020, 2019 or 2020. And when I saw that bill at the end and the filet or even on the menu, I was like, this is freaking. It's a. To the face. Then we went to Mayfair, have a cocktail at the bar. And it wasn't a tableside cocktail. It wasn't anything. It was just a regular old fashioned. And it was like 28 bucks.
Chef Barry
Damn.
Yasine
Jeez.
Host
For a drink.
Yasine
What's going on here? Yeah. So there's only so much you can do, I guess. Bellagio and on the strip, maybe you can get away with that. You can't do that downtown.
Host
No. 20 max for drinks is like my rule.
Yasine
Oh, yeah. I mean, right.
Chef Barry
Yeah.
Yasine
Otherwise you feel it's an insult.
Host
Otherwise psychologically, it just doesn't feel. Yeah, exactly. Doesn't feel good.
Yasine
So with that in mind, you've got to find ways to. To. To keep your bottom line going, you know?
Host
Yeah.
Yasine
And it's just consistency and taking care of people and hoping more people come back. Because you don't. You don't want to sacrifice on quality. Some places do. And I guarantee you you'll stop going to places where you go back and like, that dish didn't taste the same. It's the same price as it was. It didn't taste the same. You're not going back?
Host
No. That's happened to me so many times, actually in Vegas.
Chef Barry
That was a lot.
Host
Yeah. You guys saw New S Just closed last week. Salt Bay Restaurant.
Yasine
Yeah, we went there first week it opened.
Host
I think it was too expensive, personally. I mean, I know he has the brand and everything, so he could probably charge more, but I think it was.
Chef Barry
Too much more people, you know, people will try it.
Yasine
Like.
Chef Barry
I think I agree. People will try it the first time and then they see the bill at the end. Like, we, we had dinner there. I think it was three of us and the bill was like $2,500.
Host
Holy crap.
Chef Barry
Right? And we didn't.
Host
We had you got the gold.
Chef Barry
No, we didn't get, we didn't get that. We tried a lot of things, you know, and he came out and said hello and whatnot. But it was an expensive restaurant and I mean, you know, you're, you're next to T Mobile.
Host
Yeah.
Chef Barry
Italy is across the street. There's a lot of action when the games are going on and whatnot. Right. But I mean, it was probably a hard place to get to and it is a hard place. The parking was horrendous.
Host
Park terrible.
Yasine
It's also not a pre game. That's why location is such a key factor in opening a restaurant. Because, I mean, you can argue that that's a great location. I would argue that it's not for that concept. Right. It's not really a pre or post game type restaurant. And when. Right across the street inside mgm. Mgm. Yeah.
Host
Italy.
Yasine
Right? Italy.
Host
Yeah.
Yasine
That's a pre post game type of place. Right. You're not going to sit down and have a $5,000 dinner in Turkish roll steak.
Host
Right.
Yasine
I think there's so many things with that. First of all, shout out to all the guys that work there during the opening that opened it. We know the gm. Yeah, the former gm. And it always, it's always sad to see a restaurant go down, but you can kind of see the writing on the wall. And it also didn't help the whole World cup debacle. I mean, he lost a lot of respect internationally.
Host
I saw that. Yeah.
Yasine
The pitch, grabbing, the cup, grabbing. Forcing Messi into a full.
Host
Yeah. What was he doing? That was loud.
Yasine
Yeah, that was just a lot of, a lot going on in one shot. And a lot of people, a lot of people took offense to that.
Host
Yeah.
Yasine
And I mean, the rest of the world is huge on soccer. So when you disrespect the, the cup and the number one player in the world like that, I think that affects your brand image.
Host
I mean, soccer is a big.
Chef Barry
Somebody got him on the field, so somebody's head's rolling.
Host
Yeah, someone. Someone got fired in that situation. But no, you're right. Soccer is probably the biggest sport in the world. Right. In terms of viewership. So yeah, that was damaging to him.
Chef Barry
I never got into soccer until I met him.
Host
Yeah.
Chef Barry
And we were in the Caribbean. We opened up our friend's place down there and the World cup was out. Was it the world. What year was.
Yasine
Yeah, 2018. Yeah, the world cup was here.
Host
Have you had like any soccer players come through?
Chef Barry
Yeah. Who's from Croatia?
Yasine
Oh, we have former sucker. Former Soccer players. Yeah, yeah, former soccer. We haven't had any. Honestly, we've had every other sport in there. Well, my dream would be whenever there's like a game in town.
Host
Yeah.
Yasine
We've got to find the right context for it. But like there was a classical two years ago, Real Madrid, Barcelona.
Host
Oh, nice.
Chef Barry
Yeah, it was cool.
Yasine
That would have been sick to have some of those places.
Host
Yeah, that would have been cool.
Yasine
Yeah.
Host
I'll put you guys in touch with Gary Braca. Do you know him? He's a. He does Dana White's health. He's his, I guess, health. Yeah, yeah, health advisor. He's Ronaldo's health guy.
Yasine
Oh, nice.
Host
Yeah, yeah. So maybe you guys can get Ronaldo in there.
Chef Barry
You know who? Jose Bautista. He used to play for the Toronto Blue Jays. Yeah, he just purchased the local soccer team. It's like a. AAA soccer team here. Okay. And they play at Cashmere.
Yasine
Yeah, yeah.
Chef Barry
So he actually brought a bunch of the players in.
Host
Oh, that's cool.
Chef Barry
I don't know who those guys are, you know.
Host
Yeah, I can't name any Triple A players personally. Have you guys seen a trend health wise? People care more about their health at the restaurant because that's like a big thing right now on social media.
Chef Barry
I haven't seen it in our restaurant because it is a steakhouse. And when you're ordering lobster flambes and desserts and all those kind of crazy dishes. Right. I really haven't seen it. I haven't. Have you? I mean there are some people that.
Yasine
We do on a different scale. Here's how it works. So a lot of the guy, Flex Lewis, Dragons Lair and his entire team, they come to Barry's religiously and they're great and they send us tons of business. And the way it works is they'll make a reservation for someone was a bodybuilder from Brazil or someone from the UK. Like both Mr. Olympias 212 and main Mr. Olympia came and dined right after run that. So. So there's two ways they do it. If they are dining after their show, they're splurging. But a lot of times they're in prep. So we'll get texts from people at Dragon's Air or their coaches telling us, hey, when they come in, can you guys please do this? And it's very specific instruction, like cook.
Host
A filet, no butter, no seed oils. Right?
Yasine
No seed oils. Yeah. So you see that. Then there's the vegan trend that picked up and became a way of life, which is why we actually have on our regular dinner menu, we have an entire vegan section because people tend to eat less red meat and they want vegan. So. Yeah, there is a trend in that manner.
Host
Wow. I didn't know the vegan trend was that strong. So you got to make it.
Yasine
It's really strong.
Host
Holy crap.
Yasine
But also the hospitality factor kicked in for us because in the past, if you're a vegan or you have to eat gluten free or you have a dietary restriction and you're eating with a group of six, you kind of stand out. Right. And it's not the best way to make a guest feel. So let's say you're the vegan and us three dining. You have to ask for a separate menu or they're gonna talk to the chef for you. So if you include those items on the regular menu, it makes them feel included into the dining experience, which for us is what hospitality is about.
Host
That makes sense.
Chef Barry
Oh, yeah.
Host
Are you guys on the food delivery ops too, or.
Yasine
No, we are not.
Host
Was that by choice?
Yasine
Yeah. And I don't think there was a whole debacle with that before we even started. There was, it was during COVID the rates of Uber Eats and everyone jumped in with all of the local restaurants in terms of how that works. But I don't think that there's going to be much of a demand for food for higher end. Yeah, you know, we don't foresee anyone going on there and ordering $300 worth of steak on Uber Eats. I could be wrong. I mean, maybe that's something we need to explore.
Chef Barry
I, I, I don't think so. Because I think if somebody wants something to go, we do, we do a lot of to go for. Believe it or not, people come and pick up some stuff. But I, I, I agree. I don't, I don't, I don't think we.
Host
Yeah, I was asking because I don't see many good steakhouses on. I order Postmates like five times a week.
Yasine
Yeah.
Host
And I never see any, like, nice steakhouses on there.
Chef Barry
Would you order from a fine dining steakhouse? If you wanted a filet mignon, I.
Host
Would try it, but it probably wouldn't taste as good, to be honest.
Chef Barry
Traveling.
Host
Yeah. Steak, you got to eat hot. Yeah. So that's a good point. It'd have to be quick delivery for it to be worth it. Because if it gets there cold, then paying 100 bucks for cold steak, you know.
Yasine
Yeah, I was.
Chef Barry
Yeah.
Host
Damn.
Yasine
And then you're reheating. So if you're you know, if you're. If you're keen on your temperature of your steak, you're changing that completely. Yeah, depending how you.
Host
No, that's facts. Like, when I microwave food, it doesn't hit the same ever, you know? Well, guys, where can people find both of you on social media and learn more about berries and circa?
Yasine
So we're for the restaurant. We're at Barry's Prime. B, A, R, R Y, S P R, I, M, E. Right. At Barry's Prime, We're. We're pretty active on there. We repost a lot of the stories people post, and a lot of our events and food is on there.
Chef Barry
Yeah.
Yasine
At Chefberry.
Chef Barry
At Chef Barry.
Host
Chef Barry. Cool. We'll link it below, guys. Definitely check them out. One of my favorite steakhouses in Vegas. Thanks for coming on, guys.
Yasine
Thanks for having me.
Chef Barry
Great. Great to be here. And thank you for having us. Come and have some bone marrow.
Host
Oh, I will. That's on my list next week. All right, guys, take it easy.
Chef Barry
Thank you. Thank you.
Yasine
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Digital Social Hour – Episode Summary: “How Barry’s Became the Hottest Steakhouse in Vegas | Chef Barry and Yassine Lyoubi DSH”
Release Date: March 15, 2025
Host: Sean Kelly
Guests: Chef Barry and Yassine Lyoubi
Podcast: Digital Social Hour
In this engaging episode of Digital Social Hour, host Sean Kelly sits down with Chef Barry and Yassine Lyoubi, the dynamic duo behind Barry’s Prime, the hottest steakhouse in Las Vegas. With over two and a half decades of experience in the Vegas dining scene, Chef Barry and Yassine share their journey, insights, and the secrets behind their restaurant’s success.
Notable Quote:
Host (02:01): “How long have you guys been around?”
Chef Barry (02:05): “I've been in Vegas since '98.”
Yassine (02:28): “We've been around for a minute.”
Chef Barry and Yasine discuss the significant transformation Las Vegas has undergone since the late '90s. They reflect on the booming real estate market and the strategic decisions that have kept Barry’s Prime at the forefront of Vegas dining.
Notable Quote:
Chef Barry (02:46): “Everyone thought they were realtors... I bought my first house for $89,000 back in '98.”
Host (03:14): “Now you can't find for that price. No.”
A pivotal aspect of Barry’s success is its thoughtfully designed space. Located in the basement of Circa, Barry’s Prime boasts a sprawling 17,000 square feet, allowing for a spacious and comfortable dining environment. The layout includes multiple Instagrammable spots, such as the women’s restroom, garden room, and DJ area, which have become beloved features among patrons.
Notable Quote:
Yassine (05:24): “We want people to be on their phones because the more they're on the phones, the more coverage we're getting as a restaurant.”
Chef Barry (13:12): “We have the most selfies out of any other restaurant in the bathroom.”
Chef Barry and Yasine delve into the transformative role of social media in the restaurant industry. They recount their early days adapting to social media marketing and how influencer partnerships have become integral to their business strategy.
Notable Quote:
Yassine (13:37): “We started hosting hashtag Tuesday events... now it's all a social marketing budget.”
Chef Barry (14:43): “There can never be another spotlight.com like the way they did everything.”
The conversation shifts to Barry’s culinary masterpieces. Chef Barry highlights his personal favorite, the Lobster Flambe, prepared tableside, showcasing the restaurant’s commitment to both taste and presentation. Other popular dishes include Lamb Chops with Parmesan and Pine Nut Crust and the ever-popular Bone Marrow.
Notable Quote:
Chef Barry (21:31): “My favorite dish is the lobster flambe that I prepare tableside for the guests when they come in.”
Host (22:08): “I didn't know that.”
The duo candidly discusses the challenges posed by rising ingredient costs, especially in the meat and poultry industries. They emphasize the importance of creativity and maintaining quality without excessively raising prices, ensuring customer satisfaction remains paramount.
Notable Quote:
Yasine (29:03): “Meat and poultry industries got hit a couple of years ago. It's like you're in a different country in a different era.”
Chef Barry (29:31): “I just paid $14 for a dozen organic eggs. I couldn't believe it.”
Barry’s Prime prides itself on providing a stellar experience for all guests, including celebrities and high-profile gamblers. They maintain a balance between offering exceptional service and respecting the privacy of their patrons, ensuring repeat business through genuine hospitality.
Notable Quote:
Yasine (25:18): “We let them come in, have dinner, and if they're in the mood, we'll do a picture. If they're not, we give them our contact info.”
Chef Barry (25:44): “Come and have some bone marrow.”
Looking ahead, Chef Barry and Yasine reveal their plans to expand their to-go offerings, particularly for events like Thanksgiving, learning from their initial foray to refine the process. They remain committed to innovation and community engagement, continually striving to enhance the Barry’s Prime experience.
Notable Quote:
Chef Barry (26:54): “Next year, we'll do some different sides. The price will be right around the same. It's going to be bigger and better.”
Yasine (26:55): “Thanksgiving is definitely a successful way to do it.”
As the episode wraps up, Chef Barry and Yasine encourage listeners to connect with them on social media. They highlight the importance of online presence in modern dining establishments and invite patrons to experience their renowned dishes firsthand.
Notable Quote:
Chef Barry (37:53): “You can find us at Barry's Prime on social media. We repost a lot of the stories people post.”
Host (37:58): “One of my favorite steakhouses in Vegas. Thanks for coming on, guys.”
Connect with Barry’s Prime:
Barry’s Prime stands as a testament to the power of strategic location, exceptional culinary offerings, and the effective use of social media in building a renowned dining establishment. Chef Barry and Yasine Lyoubi’s story offers invaluable insights for aspiring restaurateurs and food enthusiasts alike.