
How does the world’s greatest bull rider and pioneer of rodeo content creation do it all? Find out as Dale Brisby joins Sean Kelly on the Digital Social Hour Podcast for an unforgettable conversation! 🤠📹 From growing up immersed in the rodeo...
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Dale Brisby
CT mobile.com doing their best to be efficient in an area, you know, for this country to produce enough food to feed everyone, because that's. It's not sustainable. If everybody switched to grass fed only with no growth hormones at all, we'd run it. We can't do it, really. It's just not sustainable. Wouldn't be able to keep up logistically, we wouldn't be able to do that.
Podcast Host
All right, guys, got Dale Brisby here. Rodeos in town this week, baby. Let's go.
Dale Brisby
Yes, sir. Rodeo time.
Podcast Host
Yes, sir. How's it been this past week?
Dale Brisby
Oh, it's been good. It's been exciting and rodeo's been going great and. Yeah, just good to see all my fans.
Podcast Host
Yes, sir. You got a lot. You're probably getting hounded this week.
Dale Brisby
Yep. You know, being the world's greatest bull rider and the most humble, you know, I just, I can't keep them away.
Podcast Host
What's the longest you've lasted on a bull?
Dale Brisby
Oh, shoot. Minutes, hours maybe. Just keep riding and riding.
Podcast Host
Yeah, man, I remember when I went last year, it was like a big deal if someone got like five seconds.
Dale Brisby
Yeah. So was that the first time you had been.
Podcast Host
First time.
Dale Brisby
This is a good one to go to for your first time. It's. It's kind of our super bowl of rodeo.
Podcast Host
Oh, really?
Dale Brisby
Yeah. Yeah. This is the big one. I didn't know that.
Podcast Host
What makes this one the big one?
Dale Brisby
So all year at all the smaller rodeos throughout the year, like everybody's competing to win enough money to make it to here. The NFR in Vegas.
Podcast Host
Got it.
Dale Brisby
It's always in December. Starts the first Thursday in December of every year. And yeah, this is where the best of the best come to compete. So you saw a good one for your first.
Podcast Host
Yeah, yeah. It Was packed.
Dale Brisby
Yes.
Podcast Host
Holy crap. I did not know it was that big of a sport, because you don't really see it on tv.
Dale Brisby
Well, there's all kinds of little rodeos all over the world, you know, or country, for sure that, you know, there'll be small ones and there's some bigger ones. Houston, Cheyenne, you know that throughout the year. But San Antonio. But the NFR is everybody's. That's what all rodeo cowboys want to get to.
Podcast Host
Yeah, that makes sense. Was it a big deal for you growing up as a kid going to these. These events?
Dale Brisby
Yes. Yeah. Growing. Growing up. My dad, he kind of did all the events at any given time in his life, but we kind of stuck to the rough stock end of the arena. So, like the bucking horse events and the bull riding bullfighters, that's kind of what. Where my life angled towards.
Podcast Host
They call out the rough stock.
Dale Brisby
Yeah. So there's two ends of the arena. The roping events would be like, you know, like team roping, where two guys rope a steer. Like, that's a timed event. And when you get him roped, the time stops while the rough stock, you got to ride for eight seconds. And it's a scored event. And because of the way that the stock is, it's literally on different ends of the arena. So your timed event comes off one end of the arena, the rough stock comes off the other end. And so we're a little bit segregated. But the rough stock end is where I usually spent most of my time growing up.
Podcast Host
Yeah. More danger in that one, it sounds like, for sure. So the money's probably higher.
Dale Brisby
I'd assume the money's usually the same.
Podcast Host
Oh, really?
Dale Brisby
For. For both ends of the arena. Unless you're talking about bull riding, bull riders usually, like. Because that, I mean, that's the ultimate draw to a rodeo, and that's why it's at the end rodeo. And typically, there might be a little bit more added in the bull ride.
Podcast Host
Yeah. Because when I think of rodeo, I think of bull riding. That's like what I associate it with. When I went. I saw all these other events, I was like, I've never heard of this. You know what I mean?
Dale Brisby
Yeah, for sure. Yeah. It's the one that gets the most recognition. So there's also what's called the PBR, which is another association that branched off in the 90s, and it's just. It's just bull riding. And so they. They also have a season and a finals that's separate from the nfr.
Podcast Host
That makes sense.
Dale Brisby
Kind of confusing, but it's kind of like the NFL and the xfl, but. Except both of our associations are both equally as big.
Podcast Host
Yeah. What state or I guess cities have the best bull riders in your opinion?
Dale Brisby
Texas definitely throws the most cowboys just because, you know, we've got the most. And so pound for pound, you're probably going to get your most world champions come out of Texas just because, you know. But. But they can come from all over. Occasionally they come from Canada. You'll get some from Brazil occasionally.
Podcast Host
Brazil.
Dale Brisby
Yeah. Brazil has a lot of good bull riders, so occasionally get some international. But you know, for the most part, it'd be hard for me to bet against Texas for having the most rodeo cowboys.
Podcast Host
You guys are gonna have football and rodeo?
Dale Brisby
Yeah, yeah, yeah. Friday night lights and then Saturday we're at the rodeo.
Podcast Host
Oh, that's how it works over there.
Dale Brisby
Yeah, that's how it works in Texas.
Podcast Host
Did you play football too, growing up?
Dale Brisby
Oh, yeah, we had to.
Podcast Host
It was like a forced thing. Yeah.
Dale Brisby
Non negotiable. Yeah. It's just like you play football, you get on bucking horses. Like that was how we grew up.
Podcast Host
What was your position? Because you're not a huge person.
Dale Brisby
I mean, you know, the cameras are deceiving, but I was a quarterback and a linebacker, but again, it was a pretty small town, so playing both ways, that's.
Podcast Host
Damn, that must have been tiring. Holy crap.
Dale Brisby
Yeah, we had not very many people on the team. But AT T Mobile, we'll give you.
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Dale Brisby
Little bitty small town called Memphis.
Podcast Host
Humble beginnings. Sounds like. Yeah, yeah, that's cool though.
Dale Brisby
Your cardio in, that's for sure.
Podcast Host
Oh yeah. Now you're out here going to major cities and selling out arenas. That's a cool transition, right?
Dale Brisby
Yeah, you know, doing my best.
Podcast Host
Must have been a big shock to you at first, I'd assume.
Dale Brisby
Yeah. No, I mean this lifestyle for sure has been a shock, which is, you know, based around the Internet with, you know, like the podcast and the videos we've been making. Like that was an adjustment. So the animals were. That's how it's always been for me. But the Internet side of things has kind of been what's been different.
Podcast Host
That was a big transition for you, right? You started getting injured and you were like, I need to do something else.
Dale Brisby
Yeah, we started making videos 11 years ago.
Podcast Host
Damn. Yeah, that's like when YouTube was just starting up, right?
Dale Brisby
Yeah. I mean, in mainstream there was a few more people, but like in the rodeo industry there was nobody making videos. So I was, I was kind of a pioneer for our industry as far as like consistently putting out content.
Podcast Host
Yeah, that's interesting.
Dale Brisby
But. And there's just. And there's still not as. As many as there needs to be. Like, making content about ranching and rodeo.
Podcast Host
I don't see that many personally.
Dale Brisby
Yeah. But the world's hungry for it. You know, it's because it's a good lifestyle.
Podcast Host
Yeah. Yeah. These days it's gotten tougher, though, right, with the farming stuff, it's not as affordable as it used to be.
Dale Brisby
Man. There's all kinds of challenges, you know, like. Yeah. Diesel and your expenses. You kind of got to either inherit the land or you lease it. You can't just go buy land and then run cows on it and make it work. Like, unless you made your money somewhere else. Yeah, but if you're starting from the bottom and you're like, I want to be a rancher and you have no money, well, it's. It's just not going to work. You can work for a rancher, but you can't just go buy a ranch and buy cows and then make money to pay for them both. You know what I'm saying?
Podcast Host
Yeah.
Dale Brisby
So the, The. The cost of entry is. Is a little bit high, but there's ways to go about it. And that's. That's one of the things we talk about on my channel sometimes is, like, different jobs. You can get, like, we put out videos like that.
Podcast Host
Well, I think at the very minimum, it'd be cool to just have animals for your own family to eat and, you know, live off of. You don't have to necessarily sell them, too.
Dale Brisby
That's becoming so popular. I mean, that's people. You people start with the chickens. They start, you know, they'll get a few chickens, and then before you know it, they want to, you know, raise their own beef. And so, yeah, raising your own food has become a thing now, which is good.
Podcast Host
It's great because you don't. I mean, the meat in the grocery stores, it's hard to trust that stuff, you know?
Dale Brisby
Yeah, well, you never know. I. I think that's one thing. Like, a lot of the meat in the grocery store, like, it's kind of a misconception that, like, there's rules for the way we raise our cattle, you know, like, there's rules to be followed. And, you know, you can. You can go about. Like, I typically trust. I do trust the meat in the grocery store. Like, yeah, of course. I still. Because I'm as a prod, like, I know. I just don't know anybody in the industry who's, like, raised beef in a way that I wouldn't Trust to eat that beef out of the, like. I've just never seen that. Like, oh, man. I know the way this rancher treats his cattle, and that means I'm not gonna eat the beef from his. You know what I'm saying?
Podcast Host
I don't think ranchers like you and your friends are the problem. I think it's these big food companies with these massive farms that are problem.
Dale Brisby
Yeah, Yeah. I. I mean, there's just so. And I'm just. What, what specifically do you.
Podcast Host
Are you thinking, like, just like you. You see these meats and they're like injected or whatever, they put all this, these growth hormones in the chickens. Like when you go to the store and you see the rotisserie chickens and the size of them and they're only six to eight weeks old.
Libsyn Ads Representative
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Podcast Host
It's like, kind of concerning to me.
Dale Brisby
Yeah. You know, I don't know all the exact science of it, but like, one of the things with like, hormones and beef is like, all right, I'll just do some quick math. So whenever you've got some, you know, a steer on feed, you know, and they're. They only get grain, like towards the end of their life, you know, so everything is grass fed? Everything is grass fed up to a certain point, you know, and then the last 120 days, they'll eat some grain and that'll make them a little fatter. Well, if, if they're eating, it's going to take them on average, without any, you know, growth promotants or AKA hormones, it's going to take them at least seven pounds of feed that they got to eat to gain one pound.
Podcast Host
Wow.
Dale Brisby
That's called feed conversion. So the feed conversion for, you know, like, average, I'm going to. I'm just guessing it's seven. Well, if they can. If we can put this growth hormone in them, in their ear, long before they're going to go to slaughter. So it's not like two weeks before they get slaughtered. Well, what it does is it makes them more efficient. So now all of a sudden that seven goes down to five. Okay. So if you've got. That means it takes five pounds to put on one pound of gain. Well, they're going to eat enough to gain 3 pounds. So without the growth promotion, that's 21. But while they're on that growth promoting, that's 15.
Podcast Host
Got it.
Dale Brisby
So that's 6 pounds in one day that that steer didn't have to eat, but he still gained the same amount of weight. You follow me?
Podcast Host
Yeah, yeah.
Dale Brisby
So that's six pounds. And if it, if you're in a feedlot with, you know, I mean some, a small feedlot would be a thousand head.
Podcast Host
That's a small one.
Dale Brisby
Yeah, there's, there's feedlots so big out there.
Podcast Host
Wow.
Dale Brisby
So if it's a thousand head feedlot, that's £6,000 of feed in one day.
Podcast Host
Damn.
Dale Brisby
That. They did not have to. I mean that. Talk about efficiency from a business point of view.
Podcast Host
I get it.
Dale Brisby
And so when you look at all the challenges we have, like wait a second, you're telling me we can feed £6,000 less in a day, so that's 60,000 in 100 days.
Podcast Host
Right.
Dale Brisby
So then if you backtrack like a lot of these vaccines and these like growth, you know, hormones, whatever, like they've got withdrawal periods. Meaning like when they get given to these cattle like a vaccine, it's got a 30 day withdrawal period.
Podcast Host
Oh, I didn't know that.
Dale Brisby
Meaning like after 30 days it's out of their system.
Podcast Host
Okay.
Dale Brisby
So like it's not going to just go. Yeah, if you were to like do something to a calf like two days before it were to get slaughtered, like, yeah, something's going to show up, there's going to be some residues show up. But, but if it's 100 days before, if it's 120 days before it's a, it's that the risk is not there as far as. Anyway, that's, that's my understanding when I look at the data. Now I'm not a scientist, but I think what's, what's concerning to me is that there's a lot of people that they're really just headline reading, you know, and the USDA and some people don't trust the fda, but whatever, that's fine. You know, they're doing their best to be efficient in an area, you know, for this country to produce enough food to feed everyone because that's, it's not sustainable. If everybody switched to grass fed only with no growth hormones at all, we'd run it. We can't do it really. It's just not sustainable. We wouldn't be able to keep up logistically. We wouldn't be able to do that. And anyways, that's, I'm, I'm nerding out. I'm sorry.
Podcast Host
No, this is super interesting to me. I never got like a perspective from someone in your shoes. Honestly.
Dale Brisby
There's just a little more to it that, and there's probably something in the middle like if you can raise your own of course. Why wouldn't that be? You know exactly what this animal ate. You know exactly what the. Well, that's. But how, how many people can actually do that? You know what I mean? Like across the world, like here in this town of Las Vegas, like how many people are going to. Actually living in an apartment? Like so.
Podcast Host
Yeah, it's not scalable that way. You need land too.
Dale Brisby
It's, it's exactly, it's just a, it's a hunch that people think that like this growth hormone that this one steer had 120 days before it was slaughtered is going to affect their. And on paper, if you look at a headline like, oh yeah, that's probably not good. Well, do you know it's not good? No, but it's probably not good. All right, well then the whole country needs to change because I think it's probably not. You see what I'm saying?
Podcast Host
Yeah.
Dale Brisby
Anyway.
Podcast Host
Yeah, no, that's good to know. I was under the assumption that when they were injected, you were kind of eating that. Honestly, like it was still in them.
Dale Brisby
Yeah, I don't think it's that simple, but yeah.
Podcast Host
What about this whole debate with the eggs, with the pasture raised eggs? Have you been following that?
Dale Brisby
I, I really don't mind caged chickens because chickens are cannibalistic, you know, so like if one of them goes down, they're going to eat each other. No way. Yeah, oh yeah. Oh yeah, for sure. Chickens are gross, man. I just don't mind if a chicken's been in a cage, personally. Personally. Because sometimes it can be. And also it's just like the conditions in which like, you know, pasture raised is kind of, kind of a loose term. Like some of these places where they are. Well, they might as well just be in a cage.
Podcast Host
Yeah, there's a little opening.
Dale Brisby
Yeah, yeah, yeah.
Podcast Host
See the outside.
Dale Brisby
Yeah. And again, that's it. What that chicken is consuming definitely affects the eggs for sure. You know, so if they are, if you have your own chickens and they're able to like just be. And you're able to like make yourself a pasture, even if you got, let's say you got 15 chickens in the size of this room and they're able to eat bugs and stuff like that's gonna positively affect the eggs. Don't get me wrong, I'm not saying I'm not knocking it, but again, it's not, it's not sustainable for the masses. Yeah. And. And if someone wants to raise their own and put them in a, in a pasture, quote unquote the size of this room, that's fine. But that doesn't mean that your person in the apartment who can't. That doesn't mean that a caged chicken egg is going to be bad for them.
Podcast Host
Right.
Dale Brisby
You see what I'm saying?
Podcast Host
No, I do. They charge a crazy amount more. If you want the free range so much organic, it's like 12 bucks.
Dale Brisby
Correct.
Podcast Host
Crazy.
Dale Brisby
And if, if people want to buy that, I'm not against it. Same thing with the beef. I'm not against somebody buying organic, but you're gonna pay a premium and it's just not sustainable for everyday Americans.
Podcast Host
Yeah.
Dale Brisby
Is what that. That's the. And so I don't mind if someone wants to do that. I just, I'm not a fan of demonizing the ones who can't. They can't. You see what I'm saying?
Podcast Host
No, I do. I do. And there's all these labels. With the beef, it's like grass fed and now there's grass finished. Have you seen that one?
Dale Brisby
Yeah, and. And that's fine, too. Again, it's going to be a leaner cut of meat and that if that's what you're after, that's fine. I personally like grain finished because, you know, it gives the marbling, which is a little bit of fat in between the layers of meat. And it's just.
Podcast Host
I like grain finish too. I order from so good, you know, Snake River Farms.
Dale Brisby
I've not heard of them.
Podcast Host
No, they're in Colorado.
Dale Brisby
Yeah, look them up.
Podcast Host
Yeah, they're good.
Dale Brisby
Yeah.
Podcast Host
And Creekstone's good too.
Dale Brisby
Yeah.
Podcast Host
Creekstone.
Dale Brisby
No, I haven't.
Podcast Host
Okay.
Dale Brisby
There's the four Sixes. They have some online beef and that's the only beef that, that I've gotten direct from a consumer. The people's beef.
Podcast Host
I mean, it makes sense. You got your own source, so why would you. Yeah, ordering.
Dale Brisby
Yeah, but I mean, most of the beef I eat, like I'm going to cook a steak after this at the Airbnb that I got at. At the grocery store. Walmart.
Podcast Host
At Walmart here.
Dale Brisby
Yeah. Walmart has good steak.
Podcast Host
Are you serious?
Dale Brisby
Yeah, for sure.
Podcast Host
I didn't know that.
Dale Brisby
Oh, for sure. It's all good. Yeah. But, but anyways, that gr. That grass finished, it's just going to be a leaner cut of meat, you know, but I don't mind because I've. I've spent a lot of the last two years on carnivore diet, which is, you know, I don't. I eat fruit also, but like, I don't mind if my steer eats all the corn, makes it a really good steak and then I'll just skip the corn and eat the steak, you know?
Podcast Host
Yeah.
Dale Brisby
Anyway.
Podcast Host
Two years. That's impressive.
Dale Brisby
I've done a little cheating while out here in Vegas. Had a couple cookies last night. Yalls, food out here is crazy good.
Podcast Host
You could get fat out here easily. Yes, man. We got some of the best restaurants.
Dale Brisby
Yeah. Well, you obviously have good self control.
Podcast Host
I eat a lot though.
Dale Brisby
Do you?
Podcast Host
Yeah.
Dale Brisby
You're tall.
Podcast Host
I'm 65. I get less genetics.
Dale Brisby
Play a lot of basketball.
Podcast Host
I do. And I burn 2,000 calories a day just sitting.
Dale Brisby
I love basketball.
Podcast Host
It's the best sport.
Dale Brisby
I love. I got. They got. I got the Jordans on. I don't know how many cowboys you have in here, but I'm probably the only one wearing Jordans because I just love watching it. I'm terrible at it. I suck at it, but I love watching it.
Podcast Host
Who's your team?
Dale Brisby
The Mavericks.
Podcast Host
Okay.
Dale Brisby
Yeah, I've gone to a few games and yeah, that's.
Podcast Host
They got a good team this year.
Dale Brisby
They do. Yeah. We almost made it last year. We almost had them.
Podcast Host
Yeah, you made it to the finals last year for sure about that.
Dale Brisby
But now you got Clay, Luca, Kyrie, Clay. Yeah. I'm hoping this is our year.
Podcast Host
Could be your year.
Dale Brisby
I usually go to a game or two in January.
Podcast Host
Yeah, so. Yeah. You guys haven't won it since Dirk. That was a while ago.
Dale Brisby
Yeah. Been a minute.
Podcast Host
2008 or something.
Dale Brisby
Has it been that long? Yeah, I wasn't watching as avidly then as I am now.
Podcast Host
Okay. That's your favorite sport to watch right.
Dale Brisby
Now, outside of rodeo.
Podcast Host
Yeah, I'll agree with that. College basketball I like even more.
Dale Brisby
It's hard for me. I just. My schedule, like by the time I fall in love with a player, he's gone.
Podcast Host
Yeah, I feel that. That's a good point. You on the pickleball wave yet? You play pickleball?
Dale Brisby
I haven't, no. I got some friends that do, but yeah, I haven't tried it yet.
Podcast Host
Well done for avoiding it this long.
Dale Brisby
Right. Apparently it's the thing I get asked.
Podcast Host
Every like two days.
Dale Brisby
Oh, so you're avoiding also.
Podcast Host
I played it once. It's. It's all right, you know. Yeah, it's kind of easy. I like challenging sports, for sure. That's why I like basketball, because it's like a new game every time you step on there. You don't know what to expect.
Dale Brisby
Right.
Podcast Host
Pickleball is kind of just like the same thing every time.
Dale Brisby
Yeah. Yeah. Tennis seems interesting to me. I played a little bit when I was a kid, but. But like. Yeah, I don't know.
Podcast Host
Tennis is a tough sport.
Dale Brisby
Yeah, for sure.
Podcast Host
Yeah. In terms of difficulty, I would rank tennis pretty high as well. I mean, rodeo's got to be super high, I'd imagine.
Dale Brisby
What about the. Yeah, definitely. You know, because there's. There's only so much. Every tennis court's the same, every basketball court's the same, but every bull is different. And then the weather's different at the rodeo. What about Jiu Jitsu? Have you gotten into that yet? Everybody.
Podcast Host
I do want to develop that because that's good to just have in your repertoire.
Dale Brisby
I bet there's some gyms here.
Podcast Host
Oh, there's a lot. Vegas is known for fighting.
Dale Brisby
Yeah. I get. I come out here every now and then with a buddy and in the ufc, and I get to be around it a little bit. But I've been rolling Jiu Jitsu.
Podcast Host
You can hang.
Dale Brisby
No, no, no, no, no, no, no. Don't get me wrong. I'm an aspiring Jiu Jitsu. I'm a white belt. Very much a white belt.
Podcast Host
I got to like. I think blue belt and karate growing up, but. Yeah, I haven't fought since.
Dale Brisby
Oh, you're a blue belt in karate? Well, that's probably. You could probably just roll that over.
Podcast Host
I don't know. Karate's pretty useless in my opinion.
Dale Brisby
Yeah. You know, but I'm saying, like, there's probably. You've probably got enough coordination and you could probably pick up Jiu Jitsu pretty quick.
Podcast Host
My coordination's decent because I'm a gamer.
Dale Brisby
Right.
Podcast Host
I'm a big time gamer. I'm like top 000 in Fortnite, so I got dang really fast reflexes.
Dale Brisby
I don't know much, but that sounds like a good.
Podcast Host
It's pretty impressive. Yeah, there's like a lot of Fortnite players. You've never played?
Dale Brisby
No, I mean, I've played maybe one time. Call of Duty one time.
Podcast Host
And that was it. Yeah, that's it. Hung up the shoes.
Dale Brisby
Yeah. There's a buddy of mine, he rides bulls, JB Mooney. And he is a gamer. And he. Yeah, every time you go to his house, they buck. They go. He goes from bucking bulls into his little office where we game, and then he just whoops my ass at something different. Yeah, yeah. He just.
Podcast Host
Yeah, yeah. You got to be careful with the gaming. You could just play for 10 hours straight.
Dale Brisby
Yeah. You know I kind of got to move around. I don't know that I could probably play for 10 hours straight. I. I gotta move around.
Podcast Host
Yeah, I'm like that, too. I think I have ADHD or something. I just need to be doing something.
Dale Brisby
Yeah.
Podcast Host
When I'm sitting still, I get nervous.
Dale Brisby
Yeah, you would. You would do well on a ranch then, because there's always something to do.
Podcast Host
Yeah. Yeah, it's a lot of work.
Dale Brisby
You come to Texas, we'll put you to work on Radiator Ranch.
Podcast Host
Oh, yeah.
Dale Brisby
Yeah, there's always something to do.
Podcast Host
How many acres you got out there?
Dale Brisby
Not many, man. I got my little home places is 40 acres, but I got some lease places. But right now, my favorite thing to do as far as, like, I can't wait to get home in the evenings. I've been like, walking around hunting with my little 22. Because, dude, man, these foxes keep snap nabbing my chickens.
Podcast Host
They're on your ranch?
Dale Brisby
Yeah, they show up and I've gotten a couple. But anyways, I'm sure I protect my chickens. Raccoons will kill them. Skunks will kill a chicken. Did you know? Oh, yeah, dude, Raccoons are the worst.
Podcast Host
Are you allowed to kill raccoons?
Dale Brisby
Oh, yeah, for sure.
Podcast Host
Okay.
Dale Brisby
Skunks, raccoons, foxes, you can Their varmints and you can get them in. In Texas, there's not a season on them, but, like, raccoons, they'll reach through the cage and, you know, they're.
Podcast Host
Yeah, they're smart, right?
Dale Brisby
Yeah, they got pretty good dexterity.
Podcast Host
Damn.
Dale Brisby
And, yeah, anyways, I thought raccoons were.
Podcast Host
Vegan for some reason. I didn't know they were eating chickens.
Dale Brisby
No, no, no, no. They will kill puppies. Yeah, you gotta watch out. Raccoons are. They're ruthless, bro.
Podcast Host
You might have to get some Australian shepherds out there to. Or guard dogs or something.
Dale Brisby
Yeah, my dog just died.
Podcast Host
Oh, sorry to hear that.
Dale Brisby
Yeah, old catfish. Catfish was keeping them away, but ever since he. Yeah, ever since. Ever since he passed, like, stuff. To be honest, I hadn't really thought about it till you just said that.
Podcast Host
Yeah. Was he a big boy?
Dale Brisby
Yeah. Well, is he lab and he was just loud. He would bark and he was right by the chickens.
Podcast Host
That scares him away.
Dale Brisby
And so, yeah, it had to have that. Maybe. Yeah. That's when that. That's when the freaking foxes started showing up. Donnie. Yeah.
Podcast Host
How big are those foxes? Are they big?
Dale Brisby
I got one that was pretty big. I should have weighed him because apparently that's a. Yeah, he had to have been 15 pounds, which is a huge fox.
Podcast Host
As big for a fox. £15.
Dale Brisby
Yeah. And they're very hard to track down. You know, slides of fox, the old saying.
Podcast Host
Because they're quick.
Dale Brisby
Yeah. Just smart, I guess.
Podcast Host
Damn.
Dale Brisby
Yeah.
Podcast Host
Yeah, you got to get some. Some dogs and some more guns.
Dale Brisby
That's what I'm saying. Dude. I'm about to get into thermals and, like, you know where you see them at night. Yeah. And then like a suppressor. 22. I want to get, like, really into it.
Podcast Host
But have you seen those YouTube videos with the thermal scopes? Hunting.
Dale Brisby
Crazy.
Podcast Host
Crazy. The squirrels.
Dale Brisby
Yeah, the stuff you can see. And then you'll see rats in the field.
Podcast Host
Yeah, the rats.
Dale Brisby
Yeah. Like, my neighbors, they're kind of used to it now. Like, I'm just patrolling because I live on the edge of town and I'm like, the last house and then like my property goes outside of town, obviously, but so like, I'm just like waving to the neighbors and walking around at night with a.22 over my shoulder.
Podcast Host
You're crazy.
Dale Brisby
It's like, it's like we're living in the 1800s at school. No, they get it now, but like, I'll have to text like, Debbie, she lives down the road. Hey, Debbie. That was me. If you heard the shot, it's a skunk.
Podcast Host
They're calling the cops on your ass.
Dale Brisby
No, she'll be like, oh, thank you. He's. She sprayed my. That skunk sprayed my dog the other day.
Podcast Host
Damn. So you got skunks out there too?
Dale Brisby
I got everything. Yeah. Well, not less and less because Dale Brisby's on the scene with his 22 little.
Podcast Host
Yeah, right. I had. Growing up in Jersey, there was deer everywhere and you weren't allowed to. To shoot them.
Dale Brisby
I see. I run into deer in town that I don't. Yeah, I don't do a lot of deer hunting.
Podcast Host
They're pretty harmless, though. They just walk around.
Dale Brisby
Yeah. Yeah. Deer in town is. Is. That's. That's adorable. More than it is. Yeah. Threatening to my chickens.
Podcast Host
Yeah. I. I did see you go bow hunting, right?
Dale Brisby
Yeah, I do like to elk hunt. Go bow hunting in Colorado in the. In the. Every winter.
Podcast Host
That's cool.
Dale Brisby
Yeah. So that. That's a. That's a pretty good challenge. You know, you got to kind of stock them down and.
Podcast Host
Yeah. I was listening to Rogan talk about how hard it is to actually fire 80 pound bow or whatever.
Dale Brisby
Oh, my gosh. Yeah. Drawing it back. Yeah. You got a. The. The poundage on there. I think mine's at like 76.
Podcast Host
Geez.
Dale Brisby
It takes a while to get used to.
Podcast Host
That's insane.
Dale Brisby
But yeah, listening to Rogan and Cam Haynes. Yeah, they're like best friends. I went on Cam Haynes and he gave me a bow, and that's what got me started.
Podcast Host
That's cool. And yeah, you got an elk with. With that bow?
Dale Brisby
Yeah. Yeah. That was the first thing I ever killed with a bow, was an elk.
Podcast Host
Where are you supposed to shoot it?
Dale Brisby
Right behind the shoulder, you know, kind of midway. Midway up through their body. And, you know, hopefully you're able to get a heart shot or if not too long been. It's. Yeah, I mean, it's a pretty merciful death because most of those elk are gonna like, either die from a lion or they're gonna suffocate. But pro. Usually predators, especially like in Colorado now that they're re releasing wolves, which is ridiculous.
Podcast Host
I saw that. So what's the thought process behind that?
Dale Brisby
I don't know. I'm not sure how you. But I like elk hunting up there there. I. I go. A couple of ranchers guide me and they're like. Yeah, we've seen. I mean, we've. I've seen a wolf kill a baby calf or elk, and I'm not sure what they're trying to accomplish with turning them loose, but it's not.
Podcast Host
That's weird. And you're not allowed to kill the wolves.
Dale Brisby
Oh, no. Yeah, they'll hang you for that one. Yeah, they got collars on them. Tracking collars.
Podcast Host
No way.
Dale Brisby
So if you were to kill one and then, like, they find it. Well, then they can track whether you know where your cell phone went and all those things like. Oh, man, they will. They'll throw you under the jail for that one is what I've heard.
Podcast Host
That's crazy.
Dale Brisby
Yeah, it's. It's. But it's so silly that they. They're re releasing them because they're just so aggressive. They kill so many elk.
Podcast Host
They must have released them to try to control a population of another animal.
Dale Brisby
Nope.
Podcast Host
Right?
Dale Brisby
No, no, Just to grow that population.
Podcast Host
Just to grow it.
Dale Brisby
Yeah.
Podcast Host
That's weird because they're top of the food chain, right?
Dale Brisby
Oh, yeah. Yeah.
Podcast Host
Why would they want to grow. That doesn't make sense to me. Yeah, I mean, there's bears out there too, right?
Dale Brisby
Yeah. And. And. But you can hunt those. So, you know, we're able to help control the population, you know, and that's what. That's what hunting does. You know, there's. There's. You're only allowed to kill so many of an animal, you know, and. And everything's tracked and.
Podcast Host
Right.
Dale Brisby
And there's conservation efforts to manage populations of a certain species and. But these. These wolves, they just kill all day. Like, they're not going to kill just one elk like Dale Brisby did.
Podcast Host
Yeah.
Dale Brisby
You know, they're going to kill nine in a week or whatever.
Podcast Host
Yeah. We got coyotes out here, actually.
Dale Brisby
Yeah, coyotes can do that, too. I was. I had a cow, had twins, and we went and a storm was coming. And we. Me and this girl that was helping me. We're a horseback. We put these. We. I put a calf in my lap. She put a calf in her lap. We were taking with a truck because, I mean, a big storm. And the cow followed us. And we got to notice in our dogs were freaking out and there were three coyotes.
Podcast Host
Whoa.
Dale Brisby
Circling us. Followed us all the way back to the pickup. Like 200 yards. Followed us all the way to the pickup. Yeah. One of them took a long nap after that, but.
Podcast Host
Holy crap.
Dale Brisby
Yeah, dude, they were after these calves. This mama cow was so tired, so that's nuts.
Podcast Host
Yeah.
Dale Brisby
But how many times are we not there to help save them? You know?
Podcast Host
That's true.
Dale Brisby
You can't be there all day because that baby's helpless.
Podcast Host
Wow. But that's concerning, man.
Dale Brisby
Yeah.
Podcast Host
Because that affects your. Your livelihood. You know, they kill your cows for sure.
Dale Brisby
Yeah. And then that's one less beef that goes to the grocery store.
Podcast Host
How many cows you got?
Dale Brisby
I don't know. Somewhere between 40. Somewhere around 40.
Podcast Host
That's a good amount.
Dale Brisby
Yeah. I call it light to moderate. Light to moderate ranching.
Podcast Host
Yeah.
Dale Brisby
Yeah.
Podcast Host
Do you buy them all or do you just. Do they have kids? How does it work?
Dale Brisby
Yeah, we've been raising them. So we got cow calf. We're at the cow calf stage, and we. We started. I started keeping my heifers, and then you just change out the bull. That way you don't have any inbreeding.
Podcast Host
That makes sense.
Dale Brisby
But. Yeah.
Podcast Host
How much can. Like if someone watching this wants to buy cow, how much would that cost on average?
Dale Brisby
One cow.
Podcast Host
Yeah.
Dale Brisby
Well, right now, the markets, you know, they're pretty expensive. So, like, if you were just. If you were to just go to a sale barn and buy a, you know, let's say she's pregnant, then it's going to cost. A good one right now is at least 2500.
Podcast Host
Okay.
Dale Brisby
Yeah. Which is quite a bit, you know. Yeah. Six months ago, you maybe could have got that Same cow for 1200, 1500 Whoa.
Podcast Host
So what caused that spike you then.
Dale Brisby
Yeah, the market's pretty, pretty high right now. I'm not sure what all causes it. There's a lot of theories out there.
Podcast Host
Well, it could be RFK playing a role too, right? This Make America Healthy Again movement.
Dale Brisby
I'm not sure how much that would directly affect it, you know, but he's, I think he's gonna definitely help in the long run.
Podcast Host
You think so?
Dale Brisby
The industry. I think so. But the main thing is like the just the, the silly restrictions. You know, there's some countries like, like, you know, I know, I can't remember. Think off the. Well, Canada for one, you know, they're driving all those tractors to the. Because of the restrictions and the taxes and all the things that are being put on these farmers and ranchers that are just silly reasons like cal farts, you know, and like, and how they're affecting climate change, you know, like, I don't know. Like that's just. Why are we not more concerned with for instance, China and how much they're affecting climate change? You know, they do nothing and we've got, we're making all these efforts. Well now all of a sudden they're attacking the food, the food industry, the ranching industry, trying to, you know, I don't know, we're splitting hairs over here while the rest of the world doesn't care and I don't know, I've seen. Let's get off the farmers and ranchers backs. Like our jobs are hard enough and they make no money.
Podcast Host
No, for sure you guys don't make as much as you used to.
Dale Brisby
And they're feed. We're feeding the country. Like we're talking about that person in the, in the apartment. Like if they don't think that the attack on farmers and ranchers is going to affect them. I mean that's exactly, that's who it's going to affect the most.
Podcast Host
Yep. Yeah. I've seen news articles of China buying up farmland in the U.S. have you seen any of that with your network?
Dale Brisby
Not, not as much in Texas. No, I haven't seen that. I'm sure they do. I think that's crazy. I think that's just. That should be.
Podcast Host
I think Trump wants to get rid of that immediately.
Dale Brisby
And some of it's like very strategically placed where it is like close to military bases.
Podcast Host
Like that's weird.
Dale Brisby
How is that not. Y'all not see the. I mean, is the writing on the wall here?
Podcast Host
Yeah.
Dale Brisby
Like, why is that not a. I don't know. It should be Pretty black and white.
Podcast Host
And then you got Bill Gates buying up farmland, too. Have you seen that?
Dale Brisby
I don't know what his plan. That dude makes me nervous. I'm not sure what his angle is.
Podcast Host
I mean, he's already got the APL companies putting the stuff on the fruit. You see that? Yeah. He's putting a layer on each fruit to make it last longer.
Dale Brisby
Okay.
Podcast Host
But it's like a fake synthetic layer.
Dale Brisby
Okay.
Podcast Host
On the apples or whatever.
Dale Brisby
Yeah. It sounds like he's trying to be more efficient.
Podcast Host
Yeah. Because from a grocery store point of view, I get it. Because the fruit lasts, like, a few days, it goes bad, so they want it to last longer. Right.
Dale Brisby
For sure.
Podcast Host
On it. So that's what he's trying to fix, I guess.
Dale Brisby
Yeah. I mean, it's a lot. I can't imagine. Every time I grab food at a grocery store, I think about, like, dang, how much of this is going to get bought before it gets wasted, you know?
Podcast Host
Yeah. I can't imagine how much waste they have. It must be massive.
Dale Brisby
For me, it's all chicken feed because chickens will eat anything.
Podcast Host
Oh, yeah.
Dale Brisby
So I don't hardly waste anything in the kitchen. Like, if I don't get it eaten, my chickens eat it.
Podcast Host
That's cool. So they'll eat literally anything.
Dale Brisby
Oh, dude, they'll. Yeah. There's very little that they won't eat.
Podcast Host
Okay. I heard that about pigs, too.
Dale Brisby
Yep.
Podcast Host
You could feed pigs a bone and they'll eat the whole bone.
Dale Brisby
Yeah, pigs. And they're pretty. They're a little bit stronger jaws than chickens. So they would chew up a bone. I don't know that. If you just threw a bone in a pig pen, I don't know that they would just attack it. But if they were eating something on a bone, I could see them eating it.
Podcast Host
Damn. You got pigs, too, or.
Dale Brisby
No, no, no, no, no. We don't rent pigs.
Podcast Host
You don't like them or.
Dale Brisby
Yeah, just. No. I mean, I don't mind them, but it's just. I'm not gonna raise. I really don't even raise my own beef to eat it. I have before. But when you harvest one beef, you're only gonna get so many steaks, and then you get a whole bunch of ground beef. So for me, it makes more sense to sell my calves and then just go buy steaks.
Podcast Host
Okay, yeah, that's a good point. Because you only get, like, five, six steaks out of it. Right. And the rest is just ground beef. Yeah.
Dale Brisby
You'll get more than that. But, like, it feels like five or six. It feels like. It's like. Dang. I just feel like I just got this beef in.
Podcast Host
Yeah, Well, I see these viral videos of people buying like, a half cow or whole cow and then freezing all the meat.
Dale Brisby
Yeah, no, and that's. That's. That's becoming real popular. Like, there'll be ranches that are selling direct to consumers, and they'll get a half a beef, fill up a deep freeze, you know, that'll last them, depending on how much beef they eat.
Podcast Host
I've been looking into it. Honestly, I gotta buy a whole freezer if I do that.
Dale Brisby
Yeah. And that's. And like I said, you know, like I was talking earlier, I'm not knocking that, you know, because you know exactly where it came from. And that's a great way, you know, to source the beef that you're getting. Yeah, that's a good. Good play.
Podcast Host
Yeah. Well, dude, what's next for you? What do you got planned for next year, man?
Dale Brisby
More videos? More podcasts? More. More vlogs? Like, my road. My vlog is called Rodeo Time is the. It's the name of my apparel line. It's the name of my podcast show, but it's the. The. The main thing is my. My rodeo time episodes on are my vlogs. And we've done almost 400.
Podcast Host
Let's go.
Dale Brisby
Yeah, we're either ranching or rodeoing or anything in between going all in on content.
Podcast Host
I'm doing the same thing next year.
Dale Brisby
Yeah. Yeah, we're all trying to do what you're doing.
Podcast Host
Yeah.
Dale Brisby
You are killing it. And we're just chasing after, you know, the digital social hour.
Podcast Host
I'm chasing after you, man. You got some cool guests.
Dale Brisby
Well, if you do get into vlogging like you talked about, then, you know, we'd love to have you out in Texas.
Podcast Host
Yeah, that'd be a cool video.
Dale Brisby
You're moving at the speed of light.
Podcast Host
I'm trying, man.
Dale Brisby
Three episodes a day.
Podcast Host
Yeah. Gotta catch up to certain people, you.
Dale Brisby
Know, you probably take. Drink a lot of caffeine.
Podcast Host
I actually don't. I just tried this slate McGah randomly today, but I. I usually don't drink caffeine.
Dale Brisby
Really?
Podcast Host
Yeah, I don't. I don't do any drugs. I'll drink like, twice a year. I'm pretty natural.
Dale Brisby
That's crazy. Yeah, man. I'm mainline caffeine.
Podcast Host
You live off that coffee.
Dale Brisby
Yeah, yeah. Or just like, I got, like, a powdered energy drink that I'll drink. Yeah. But I don't drink or smoke. Like, I don't do any drugs. I've never drank.
Podcast Host
Wow.
Dale Brisby
Yeah.
Podcast Host
In your line of work, that must be rare.
Dale Brisby
Yeah. Yeah. People like to party in rodeo. Yeah, people like to party, so. But I just. I don't know. I've just feel good sober. My dad never drank.
Podcast Host
Nice.
Dale Brisby
He was like a mix between Billy Graham and. And John Wayne, so we were. He never drank and. Yeah. I don't know.
Podcast Host
Yeah, I had a little caffeine reliance. I had to get rid of it. I was getting these heart palpitations.
Dale Brisby
Really?
Podcast Host
Yeah. I was drinking too much coffee. I think maybe I should. Too much caffeine.
Dale Brisby
Take a break.
Podcast Host
I don't like to rely on things.
Dale Brisby
Yeah.
Podcast Host
You know.
Dale Brisby
Yeah.
Podcast Host
I want to be in control as much as possible. That's why with psychedelics, I got to chill on those.
Dale Brisby
Really?
Podcast Host
Yeah. I had a bad trip last time.
Dale Brisby
Is that not a drug? I'm curious. I don't know.
Podcast Host
It depends. So mushrooms are natural, but, yeah, it's still a drug.
Dale Brisby
Okay.
Podcast Host
I try to take as natural as possible.
Dale Brisby
I got you.
Podcast Host
Yeah.
Dale Brisby
Yeah.
Podcast Host
You dabble with psychedelics or.
Dale Brisby
No, No, I haven't, but it's very intriguing.
Podcast Host
It. Is it that.
Dale Brisby
That weirds me out, thinking of, like, going to another dimension mentally.
Podcast Host
It can mess you up, man. Some people don't come out the same, to be honest.
Dale Brisby
I probably won't do it. I probably won't do it.
Podcast Host
You never been curious about it?
Dale Brisby
Oh, I'm definitely curious about it. But, like, I don't know. To me, I feel like it probably falls under that. Ephesians 5, 18. Don't get drunk on wine. For me, personally, in my walk with the Lord, it probably would fall under that. Yeah.
Podcast Host
It might interfere with the Bible, because that would like.
Dale Brisby
To me, that's like the ultimate, you know, changing your mind, you know, like taking your taking. I don't know.
Podcast Host
Yeah.
Dale Brisby
But I could be convinced otherwise. Maybe it's not. Maybe it's. Maybe it's something that. Yeah. I mean, the. The. Because, you know, Jesus did drink wine. You know, he turned water into wine. That was actually his very first miracle.
Podcast Host
Right.
Dale Brisby
So, you know, maybe it would fall under that category of just like a little casual wine at a wedding, you know, hey, let's do a little psychedelics. It doesn't sound that way, though. It feels like it would be more serious.
Podcast Host
I mean, if they make it legal, you know.
Dale Brisby
Yeah. Who knows? I don't know if you've seen Young Guns, but we're in the spirit world. Whatever they do, what do they do peyote or something.
Podcast Host
Oh, that one's pretty intense.
Dale Brisby
Yeah, I feel like that's probably. Psychedelics are probably in put you in the spirit world.
Podcast Host
Oh, it will. Some people leave their body, man.
Dale Brisby
Oh, dang. I better not do that. You see, like, nightmares have, like, the dark side of your mind come out, huh?
Podcast Host
Yeah, some people, their nightmares manifest, like, everything they run from just manifests when they're on psychedelics.
Dale Brisby
That would be not fun. I don't like scary movies.
Podcast Host
You don't?
Dale Brisby
Oh, no, no, no, no, no.
Podcast Host
I used to, but I had to chill because I would get terrible nightmares after.
Dale Brisby
Yeah, that would be me. Yeah, that would be me. I'd be. Yeah, my imagination runs a little too wild.
Podcast Host
Yeah, dude. Well, we'll link your stuff below. Thanks for hopping on. That was fun, man.
Dale Brisby
Thanks for having me. Yeah, I appreciate it. I hope I didn't rant too much about good man the beef industry.
Podcast Host
So, yeah, important to get your perspective. So thanks for hopping on.
Dale Brisby
You bet. Thanks, Sean. On to the next one. Pow. Pow.
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Digital Social Hour: How Dale Brisby Pioneered Rodeo Content Creation | Dale Brisby DSH #1121
Release Date: January 18, 2025
In episode #1121 of Digital Social Hour, host Sean Kelly welcomes Dale Brisby, a renowned bull rider and innovative content creator in the rodeo and ranching industries. The conversation delves into Dale's journey from his humble beginnings in Memphis to becoming a prominent figure in rodeo, his pioneering efforts in content creation, and the challenges faced by modern ranchers and rodeo athletes.
Sean Kelly initiates the conversation by highlighting Dale's active presence in rodeo events this week. Dale enthusiastically shares his recent experiences, stating, "It's been exciting and rodeo's been going great... just good to see all my fans” (01:03). He humorously refers to himself as "the world's greatest bull rider and the most humble", emphasizing the constant attention he receives from fans (01:13).
Dale discusses the intensity of bull riding, mentioning, "What's the longest you've lasted on a bull? Minutes, hours maybe. Just keep riding and riding" (01:19), contrasting it with the typical five-second mark celebrated in rodeo events (01:30). He elaborates on the significance of events like the National Finals Rodeo (NFR) in Las Vegas, likening it to the Super Bowl of rodeo where the best compete (02:00).
Transitioning from rodeo discussions, Dale reveals his innovative approach to content creation in the rodeo industry. "We started making videos 11 years ago... a pioneer for our industry as far as like consistently putting out content" (08:18). He underscores the scarcity of authentic rodeo and ranching content online, stating, "There’s still not as many as there needs to be... the world's hungry for it" (08:46).
Dale emphasizes the importance of digital platforms in sharing the authentic lifestyle of rodeo and ranching, balancing traditional hands-on work with modern content dissemination. He mentions his various content channels, including his vlog and the "Rodeo Time" apparel line, which synergize his rodeo activities with his digital endeavors (36:03).
A significant portion of the discussion centers on the sustainability and economics of the beef industry. Dale critiques the push for exclusively grass-fed beef without growth hormones, explaining, "If everybody switched to grass fed only with no growth hormones at all, we'd run it... it's not sustainable" (00:28). He breaks down the economics of feed conversion, illustrating how growth hormones enhance efficiency: "Without growth promotion, it takes seven pounds of feed to gain one pound. With growth promotion, it takes five pounds... saving six pounds of feed per steer per day" (12:09).
Dale also addresses public misconceptions about meat production, asserting his trust in responsible ranchers and criticizing fears fueled by headline news rather than scientific data. "I know the way this rancher treats his cattle, and that means I'm not gonna eat the beef from his" (10:51). He advocates for a balanced perspective, recognizing the challenges ranchers face amidst regulatory pressures and market fluctuations.
Dale shares his experiences with wildlife management on his ranch, detailing encounters with raccoons, foxes, and coyotes that threaten his livestock. After the passing of his dog, he notes an increase in predator activity: "Ever since he passed, like stuff... foxes keep snapping at my chickens" (23:28). He discusses his proactive measures, including patrolling with a .22 and considering thermal scopes to protect his animals: "I'm about to get into thermals and a suppressor. I want to get, like, really into it" (25:40).
Dale also touches upon his hunting pursuits, particularly elk hunting, describing the physical and mental challenges involved. He recounts his first elk kill using a bow, emphasizing the skill required: "The poundage on there, I think mine's at like 76. It takes a while to get used to" (27:10). His perspectives highlight the intricate balance between wildlife conservation and ranching needs.
Looking ahead, Dale outlines his plans to expand his content creation efforts, including more videos, podcasts, and vlogs centered around rodeo and ranching: "We're either ranching or rodeoing or anything in between going all in on content" (36:19). He expresses enthusiasm for collaborating with like-minded individuals and growing his digital footprint to educate and inspire others about the rodeo lifestyle.
Dale also voices concerns about external threats to the ranching industry, such as foreign investments in U.S. farmland and influential figures like Bill Gates influencing agricultural practices: "Why are we not more concerned with, for instance, China and how much they're affecting climate change?" (31:35). His insights call for greater support and understanding of the challenges faced by ranchers in maintaining sustainable and efficient beef production.
In the closing moments, Dale reflects on personal habits and lifestyle choices that support his demanding career. He shares his commitment to a carnivore diet, minimal reliance on caffeine, and abstention from drugs and excessive partying, attributing these choices to his upbringing and personal discipline: "People like to party in rodeo... I just feel good sober" (37:21).
Sean Kelly wraps up the conversation by appreciating Dale's candidness and valuable perspectives, highlighting the importance of voices like Dale's in understanding the complexities of the rodeo and ranching world.
Dale Brisby: "If everybody switched to grass fed only with no growth hormones at all, we'd run it. It's not sustainable." (00:28)
Dale Brisby: "Without growth promotion, it takes seven pounds of feed to gain one pound. With growth promotion, it takes five pounds... saving six pounds of feed per steer per day." (12:09)
Dale Brisby: "I'm the world's greatest bull rider and the most humble... I just can't keep them away." (01:13)
Dale Brisby: "We're either ranching or rodeoing or anything in between going all in on content." (36:19)
This episode of Digital Social Hour offers an in-depth look into Dale Brisby's multifaceted life as a rodeo champion, rancher, and content creator. His insights shed light on the sustainability issues within the beef industry, the importance of authentic content in showcasing rodeo culture, and the everyday challenges faced by modern ranchers. Dale's commitment to his craft and transparent dialogue make this episode a valuable resource for anyone interested in the intersection of traditional rodeo life and contemporary digital media.
Note: Times referenced are based on the provided transcript segments.