How Gym Culture & Fitness Influencers are Changing the Business Game | David Poole And Marc Fabiani DSH #1249

Summary

Digital Social Hour Episode Summary

Episode Title: How Gym Culture & Fitness Influencers are Changing the Business Game | David Poole And Marc Fabiani DSH #1249
Release Date: March 19, 2025
Host: Sean Kelly
Guests: David Poole and Marc Fabiani

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1. Introduction to Guests

In this episode of Digital Social Hour, host Sean Kelly is joined by David Poole and Marc Fabiani, the dynamic duo behind Old School Energy, a burgeoning name in the energy drink market. The conversation opens with a reflection on the serendipitous meeting that led to their successful partnership.

Notable Quote:
David Poole: "We have literally manifested this whole business. So, like, meeting you, meeting him. Right. Meeting everybody we've met was literally just a conversation we had two weeks before it happened." ([00:00])

2. Origins of Old School Energy

David and Marc delve into the inception of Old School Energy. Starting from their backgrounds—David's experience coaching professional bodybuilders and Marc's tenure as a policeman—they discuss the transition from personal passions to launching an energy drink business. Their initial idea was pivoted from creating a supplement line to developing an energy drink, which they found more feasible in terms of sourcing ingredients and manufacturing.

Notable Quote:
Marc Fabiani: "We actually were going to start with a supplement line and this just seemed to be a little bit easier to get started as far as sourcing ingredients and stuff like that." ([01:30])

3. Product Development and Unique Flavor

A significant portion of the discussion centers around the unique flavor profile of their energy drink. Unlike traditional energy drinks with predictable tastes, Old School Energy aims to develop a distinct flavor that becomes iconic over time, much like Coca-Cola.

Notable Quote:
David Poole: "The drink is something distinct. It's like its own type of flavor. People are always trying to guess what the flavor is because we don't tell anybody." ([02:45])

4. Navigating the Competitive Energy Drink Market

David and Marc acknowledge the saturated energy drink market dominated by giants like Red Bull and Monster. They express their ambition not to compete directly but to carve out their own niche by offering a superior and unique product.

Notable Quote:
Marc Fabiani: "They pioneered the industry, and now there’s room for more with the market growing at about 8% a year." ([06:24])

5. Health-Conscious Formulation

A key differentiator for Old School Energy is their commitment to health-conscious ingredients. They highlight the inclusion of L-Theanine and thiamine, minimal sugar content, absence of high fructose corn syrup, and no artificial food colorings. This formulation aims to provide sustained energy without the typical crash associated with other energy drinks.

Notable Quotes:
Marc Fabiani: "Thiamine reduces inflammation in the brain, making you think clearly." ([28:16])
David Poole: "We’re a health-conscious drink. People trying to stay away from those ingredients turn to ours." ([06:51])

6. Scaling the Business and Demand

Despite being relatively new in the market, Old School Energy has experienced rapid growth. From small pilot runs to producing hundreds of thousands of cans, the demand has consistently outpaced their supply, with numerous retailers eager to stock their product.

Notable Quote:
David Poole: "Every time we do another run, we're not just doubling the number, we're like quadrupling the number." ([25:46])

7. Insights on Gym Culture and Industry Trends

The conversation extends to the broader gym culture, discussing the high costs of premium gyms like Lifetime and the decline of traditional franchises like Gold’s Gym. They emphasize the shift towards more holistic wellness centers offering amenities beyond standard gym equipment.

Notable Quote:
Marc Fabiani: "Lifetime is building a third one in Vegas in a year. It's crazy, man." ([11:04])

8. The Role of Social Media in Business Growth

David and Marc highlight the indispensable role of social media in their business strategy. From Instagram to TikTok, they discuss the challenges and importance of maintaining a strong online presence to engage with their audience and leverage influencer partnerships.

Notable Quote:
David Poole: "In 2025, it’s very important that you stay alert and know that you’re on it." ([17:08])

9. Influencer Marketing and Content Creation

The duo shares their experiences working with fitness influencers and athletes, including collaborations with UFC fighters. They stress the importance of authenticity and creating a community or "family" around their brand to foster loyalty and word-of-mouth marketing.

Notable Quote:
David Poole: "We have a really good network and a lot of people are interested in wanting to jump because the way we do it over here is literally a family." ([04:36])

10. Personal Anecdotes and Industry Observations

Throughout the episode, David and Marc exchange personal anecdotes about the challenges of scaling a business, their involvement in events like Power Slap, and observations about the evolving nature of gym memberships and social media trends.

Notable Quote:
Marc Fabiani: "We've got to think we've only been selling products since for seven months. Since March." ([26:22])

11. Future Plans and New Flavors

Looking ahead, Old School Energy is excited about introducing new flavors, including mango raspberry lemonade and prickly pear coconut. They emphasize their commitment to maintaining quality and health standards while expanding their product line.

Notable Quote:
Marc Fabiani: “We’re coming out with a mango raspberry lemonade and a prickly pear coconut.” ([34:16])

12. Conclusion: The Power of Words and Manifestation

The episode wraps up with a reiteration of the power of positive thinking and manifestation in their entrepreneurial journey. David and Marc acknowledge the synergistic nature of their partnership, where each brings unique strengths to the table, ensuring the continued growth and success of Old School Energy.

Notable Quote:
Marc Fabiani: "Words are powerful, man." ([24:28])
David Poole: "We wouldn’t be here if it wasn’t for him, and we wouldn’t be here if it wasn’t for me." ([32:10])

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Key Takeaways

• Unique Product Positioning: Old School Energy distinguishes itself through a unique flavor profile and health-conscious ingredients, setting it apart in a crowded market.

• Rapid Growth and Demand: Their strategic approach has led to rapid scaling, with high demand from both consumers and retailers.

• Importance of Social Media: Leveraging social media and influencer partnerships has been crucial for brand visibility and community building.

• Adaptability and Persistence: Navigating industry challenges with adaptability and persistent efforts has been central to their success.

• Future Expansion: Plans to introduce new flavors and maintain quality standards indicate a strong trajectory for future growth.

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Where to Find Old School Energy

Listeners interested in trying Old School Energy can purchase their products online at oldschoolenergy.com.

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End of Summary

Transcript

[David]

What's crazy is we talk about this all the time. We have literally manifested this whole business. So, like, meeting you, meeting him. Right. Meeting everybody we've met was literally just a conversation we had two weeks before it happened.

[Mark]

Damn.

[Unknown]

You know, so we'll say something like, wouldn't that be cool if. And then it happens.

[David]

Yeah.

[Mark]

That's so nuts.

[Unknown]

Yeah.

[David]

It's just. And it's insane.

[Unknown]

And it will from the very beginning. So David was a member at my gym.

[Mark]

Yeah.

[Unknown]

And he came into my office and he said, I don't know what we're gonna do, but I'm do business with you someday. And I was just like, okay. And we just went to lunch one day and. And then. Well, we've known each other for what, six years now? Seven years. Yeah.

[David]

And we.

[Unknown]

But we've finally started this business just, Just under three years ago.

[Mark]

Words are powerful, man.

[David]

Yeah, absolutely, man.

[Mark]

All right, guys, got David and Mark here from Old School Energy. Thanks for driving in, guys. Nine hour drive.

[David]

Absolutely, man. Thank you for having us.

[Mark]

Yeah. That's a long drive, man. That's a. That's actually. No, I drove from Jersey to Cali once, so I was going to say that was the longest drive I've seen.

[Unknown]

That's a little longer.

[Mark]

Yeah, yeah, yeah. But we did it in batches. Yeah, of course. Yeah. We stopped three times.

[David]

Absolutely.

[Mark]

But you guys had to bring the, Bring the goodies, right?

[Unknown]

Yeah. Can't really fly with liquids.

[Mark]

Yeah. Let's crack this open. It's been a long day for me, so I need some more energy.

[David]

Get you some old school, man.

[Mark]

Yes, sir. So how do you guys. Oh, wow, that tastes pretty good. How do you guys create this and talk to everyone about what's in it and everything?

[Unknown]

Well, start from the beginning. We actually were going to start with a. A supplement line and this just seemed to be a little bit easier to get started as far as sourcing ingredients and stuff like that. And so. So my background, I coach professional bodybuilders, so I have like a knowledge of nutrition and stuff. And I took. I read medical studies on ingredients and things like that. And I only put in here something that I would be okay with giving myself or one of my athletes. Right. And so I just literally forgot your question.

[Mark]

Basically, how did you start the. The company and.

[Unknown]

Oh, well, so once we got put together, like where to get our ingredients, how to get our cans printed, where to have it manufactured, then we just started that process and did a really small pilot run and that went well. And then we did A little bit bigger run, and then that went well, and now we're doing a lot more Nice.

[Mark]

Because I know it's a pretty competitive space. So the fact that you're having success is impressive, right?

[David]

Yeah, I mean, that's, you know, it's. We. We're definitely having a lot of fun. I mean, the drink is something distinct. It's like its own type of flavor. People are always trying to guess what the flavor is because we don't tell anybody.

[Mark]

Oh, really?

[David]

It's just the old school original. So tell us what you think the flavor is. It's.

[Mark]

It's like something I've never had before. I wouldn't even know what to put on it, you know?

[Unknown]

Yeah, yeah.

[Mark]

Like, I can't compare it to anything.

[Unknown]

And that's the goal, actually, is for people to. For it to become its own flavor. Right. Like, so when Coca Cola started out 100 years ago, it had its own flavor. Now we all understand what Coke tastes like, right?

[David]

Yeah.

[Unknown]

So that's kind of where we're at with that. And then the new flavors that are coming out, they're more distinguished, like, have more of a flavor that's distinguishable.

[Mark]

Yeah, that's an interesting approach. Not to mention the flavor, actually.

[Unknown]

Yeah.

[Mark]

I don't know if anyone else does that. Right.

[Unknown]

Well, there's. There's. There's energy drinks that have kind of their own thing. Well, like, for instance, Red Bull, they started out, and who knows what that flavor was, but now everybody's familiar with what that is, you know?

[Mark]

Yeah. Red Bull's like, they've been around forever, Right? Red Bull and Monster, those are like the two top.

[David]

Absolutely, man.

[Unknown]

They've been around 20, 26 years.

[David]

I don't know how long they've been.

[Unknown]

Around, but we love them. They. They paved the way for the whole market, you know, the industry.

[Mark]

They was one in Vegas. I just sold for a lot of money.

[David]

Oh, energy drink.

[Mark]

Yeah.

[David]

Oh, yeah.

[Mark]

Ghost.

[David]

Oh, yeah.

[Unknown]

Yeah.

[Mark]

It was a big exit. I never tried that one.

[David]

That was. Dr. Pepper bought them, right?

[Mark]

I think so.

[Unknown]

Yeah.

[Mark]

So these soda companies are. Are buying these energy drink companies, it looks like.

[David]

Yeah. And that's, you know, that's. I definitely foresee people coming at us, you know, for sure. But right now, man, we're just having fun and. And living it up.

[Mark]

Yeah. You guys had a good network of influencers to send this to, right?

[David]

Yeah, yeah, we have a really good network and a lot of people now that are interested in wanting to kind of jump because, you know, the way we do it over here is. It's, it's literally a family, right? So that's. People want to join the family and, you know, kind of hang out and so we, we're having a lot of fun.

[Mark]

I love them, man. Yeah. Because you guys worked with some UFC athletes and fighters in the past, right?

[David]

Yeah, yeah.

[Mark]

I met you guys at Power Slaps. You're tapped into space, right? It'd be cool to see you guys at Power Slap down the road.

[Unknown]

Yeah, we're coming to. What's. Is it Power Slap 12?

[David]

I think it's Power Slap 12. Yeah.

[Mark]

Oh, yeah, we'll be there. Let's go. That's the one in Vegas, right?

[David]

Yeah, yeah, they're in Saudi right now. And then they'll come to Vegas and we'll go there and, you know, again, we're not trying to step on anybody's toes. We're just trying to make sure the fighters are taken care of and, you know, and they like to drink, so.

[Mark]

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[David]

What?

[Unknown]

Yeah, the energy drink market as a whole is growing about close to 8% a year. So, you know, like, there's a, there's enough people to go around who, who's wanting energy drinks? So we're just taking a little bit of a piece of pie of that, that market and, and going crazy with it. Actually.

[Mark]

I wonder if that's because liquor sales are down.

[David]

Yeah, you know, yeah, for sure. I mean, I think people are looking for a healthy alternative too. Right. Like ours has, you know, pretty healthy ingredients. It's only 20 calories.

[Mark]

You got L Theanine in here, right?

[David]

Yeah. And thiamine. And you know, that's. We're definitely going to. You know, we're not a health drink, but we're a health conscience drink. Right. That's what I always say. So people that are trying to stay away from those ingredients, they don't know what they are, they turn to ours. And there's 13 ingredients in the whole can, right?

[Mark]

Yeah. And only five grams of sugar. I feel like I've seen some energy drinks have like 50 plus grams.

[David]

Yeah. Some guys hit us up with 140 grams. Holy.

[Unknown]

Yeah. And a lot of companies, they use high fructose corn syrup, which is an alternative for sugar, but our bodies really don't process that very well. And so just the fact that it has just a little bit of actual cane sugar, our body can use that as actual energy. Where. I just don't want to put stuff in there that is not okay for your body to digest. And so, like, for instance, even we don't put any food coloring in it at all. There's really no point because you can't see the liquid anyway. Right. So why. Why color it? Yeah. And a lot of people are really conscious of like red 40. I think that's one of the food colorings that people are kind of afraid of right now. I don't. I don't know why, but we don't have any food coloring in our.

[Mark]

Yeah, well, they just banned one of the reds.

[Unknown]

I think that's the one. Red four, I think. I don't quote me on that.

[Mark]

Might have been Red 3 or Red 5, but who knows? There's so many.

[David]

Oh, yeah.

[Unknown]

Yeah.

[Mark]

So many of them. And RFA is trying to ban high fructose corn syrup, I think, too.

[Unknown]

Right. Yeah. And it's probably a good idea. Yeah. It is cheaper than sugar, but it's just not good for you.

[Mark]

It doesn't look like it's the healthiest.

[Unknown]

No.

[David]

Yeah. I don't think it's the healthiest alternative. For sure.

[Mark]

Yeah. Which sugar do you guys use?

[Unknown]

Just regular cane sugar.

[Mark]

Okay. Yeah. Kane's. Probably better than the cheap sugar too, I assume, right?

[David]

Yeah, for sure.

[Unknown]

And it's so little that's in there, you know, it's. It's have to. They have because they have to. We have to round up. So it's actually a little less than 5 grams of sugar, but we have to round up just in case. Right. Just to be safe, you know. And so it's only 20 calories in a 16 ounce can. And that's Pretty. Pretty reasonable, I think.

[Mark]

Yeah. What were you guys doing before this? You're both from Idaho, right?

[Unknown]

I'm actually from California and I. So I do a couple of had. Did a couple of things. I coach pro bodybuilders, but I'm also a retired policeman, and so I was a policeman for about 23 years. And how. Actually how this kind of started is one of the guys that I worked with at the police department, we started a gym called Old School Iron and has the same exact logo. And so when we. When David and I started this company, we used the same logo and just changed iron to energy. And because the. The gym was really kind of a cult following, a lot of really professional, like power lifters and strongman train there and stuff. So we just. And we just love the logo. I mean, it's kind of.

[Mark]

It's clean.

[Unknown]

It's pretty cool.

[Mark]

Yeah, it's super clean. Gives me like Gold Gym vibes, basically. Yeah, they're old.

[Unknown]

Old school, right?

[Mark]

Yeah, old school. Yeah. I think the one by me where I grew up shut down, actually. Are they still doing well, Goldstream?

[Unknown]

No, I don't think they're around.

[Mark]

Damn.

[Unknown]

I think most of them have been sold off. And now those gyms that were Gold's Gym are. Are. Are named something else.

[Mark]

Wow.

[David]

I wonder what the gyms around.

[Mark]

Yeah, they were like an empire back.

[David]

They were massive. Yeah, they were everywhere.

[Mark]

I wonder if they couldn't adapt to the changing gym culture.

[David]

Yeah, I don't know. I don't know if somebody sold out, I don't know how it happened. I have no idea. I just know they know they were everywhere at one point and then gone the next.

[Mark]

Well, I'm part of lifetime and they seem to be killing it, man.

[Unknown]

Oh, really?

[Mark]

Building a third one in Vegas in a year. Allegedly. And dude, it's 400 bucks a month now.

[Unknown]

Wow.

[Mark]

For a gym, Isn't that nuts?

[David]

That's crazy.

[Unknown]

That is. That's a lot.

[David]

In.

[Unknown]

In Idaho, people complain about $39.

[Mark]

I wish, bro. Dude, I wish. And it's only going up. When I first joined, it was 200. And they keep raising like 50 bucks a year.

[Unknown]

Yeah, that's insane. But you have to remember at. In a gym, you know, probably. I don't know. I've never been into that gym. But there's probably half a million dollars worth of equipment in there that you get to use probably. And so you're basically renting time to use half a million dollars of equipment. Yeah, right.

[Mark]

They're also like more than Just a gym. I think they call themselves like a wellness center or whatever. Yeah. Because they got like the. The sauna, the cold plunges. Yeah.

[Unknown]

And like, all of that costs money.

[Mark]

Yeah.

[Unknown]

You know, for a. For a real good quality treadmill is. It could be like $6,000 just for one of them.

[David]

Wow.

[Mark]

And some gyms have like 20 of those.

[Unknown]

Yeah. Some of them has like 50 of them.

[Mark]

Holy crap. Yeah, like the peloton bikes.

[Unknown]

Yeah. And those. You know, those stair steppers.

[Mark]

Yeah. They're like StairMaster.

[Unknown]

They're like 10 grand for whatever. Yeah.

[Mark]

Damn. Yeah. Lifetime has like, eight of those, I think.

[David]

Yeah.

[Unknown]

Yeah.

[David]

It's a big investment up front.

[Mark]

Holy crap. So getting the gym business is not appealing to businesses. I was like.

[Unknown]

I mean, I. I own a gym and actually we own. We franchised it and just bad timing. The COVID All the COVID shutdowns killed, like six of our franchisees because they had just opened and then they just couldn't keep the doors open.

[Mark]

Yeah. I remember when Bradley Martin was. Yeah, he had to dream out here. Right. And he was staying open during COVID taking those penalties.

[Unknown]

Oh, yeah.

[David]

Yeah. He was taking a lot of lesser day or something.

[Mark]

Crazy.

[Unknown]

Yeah.

[David]

It was sad.

[Mark]

Wiped him out.

[David]

And I agree with what Bradley said too, you know, like, it's. He's keeping it open because for him, you know, it helped with his mental focus. It helped with getting him through that time. And so I 100% agree to exactly what he said.

[Mark]

Yeah.

[David]

You know, keep the gym open. You got people in there that are maybe suffering from mental health, whatever, and this is kind of helping them. 100 agrees.

[Mark]

Yeah.

[David]

Yeah.

[Mark]

Shout out to him for sticking it out. He wants to build one in Vegas too, so I love that. And it's a new era of, like, content creators coming into gyms now and filming their workouts and everything.

[David]

Oh, for sure.

[Mark]

Than before.

[David]

Yeah. You're seeing a lot of people, like, getting healthy is the. The thing now. Right. So you're seeing everybody do it, you know.

[Mark]

Yeah.

[David]

And it's really good to see.

[Mark]

Yeah. I think health is like the new wealth, honestly.

[David]

Absolutely.

[Mark]

Like, people care about how healthy their business partners are, their friends are. Are. Before wasn't scared about. I feel like.

[David]

Yeah.

[Unknown]

It seems like more people are more conscious about what they're putting in their body and what they're doing with their bodies.

[David]

Well, look at Mr. Beast, David Do. Right. Like, they just lost a ton of weight.

[Mark]

They look phenomenal. Do was crazy.

[David]

Yeah, do was crazy, dude.

[Mark]

Steroid videos coming out.

[David]

Yeah.

[Mark]

People are accusing him of taking steroids. Yeah.

[David]

I don't know, man. He looked good. He looked great.

[Mark]

It didn't look unnatural to me, but who knows?

[David]

No, man, he looked. He looked good. That was a lot of hard work, for sure.

[Mark]

I haven't seen Mr. Beast yet though. I got to check that one out.

[David]

Yeah, he looks good, man. I just saw a video with him. He looks shredded. Yeah, yeah. And his face. He looks good. Yeah. Damn.

[Mark]

I've been watching Beast Games, but I haven't noticed. His shirt's always on and now you know.

[David]

Yeah, yeah.

[Mark]

You guys been watching that show, Beast Games?

[David]

I haven't seen it yet. No, I haven't. We've been so busy, man. I've been.

[Unknown]

Yeah, we.

[David]

We've been all over.

[Unknown]

We stay very, very busy.

[Mark]

No time for Squid Game or Netflix or anything.

[David]

I got kids, so my kids fill me in on what's.

[Mark]

Okay.

[David]

What's happening.

[Mark]

Yeah. Beast Games was nuts, man. He gave away $5 million.

[David]

Yeah. Wow.

[Unknown]

Crazy. You can afford to do that.

[Mark]

Yeah. Mr. Beast, it wasn't his business, man. He got investors, but still content.

[Unknown]

He seems like a good guy though, you know, he's.

[Mark]

Yeah, but contents like the new like celebrity, right?

[David]

Oh, for sure.

[Mark]

These streamers and social media stuff.

[David]

We were in Power Slap, you know, down in Vegas, there was a lot of kids. I had no idea who they were. They're like, oh, you know, this kid has got this much and this kid's got this much. I was like, yeah, I'm like sending pictures to my kids. Like, who is this?

[Mark]

They were probably freaking out.

[David]

Oh, yeah, for sure.

[Mark]

They were like, Bryce hall was there. He has like 30 million.

[David]

Yeah, I talked to Bryce hall when I was there. Nice guy.

[Mark]

30 million followers. But you would never know if you're just like, you know, grown ass man walking around like, who is that?

[David]

You have no idea?

[Unknown]

No.

[David]

And they're all super friendly, super nice. So.

[Mark]

Yeah. Do you guys even have Tick Tock?

[David]

No.

[Unknown]

No, not yet. No.

[Mark]

Nothing Instagram, YouTube?

[Unknown]

We have Instagram. Okay.

[David]

Yeah. And.

[Unknown]

And so we actually are starting our Tick Tock, but this nine hour cancellation or whatever happened really put kind of blocked us for a little while. Things had to get back up and going and so we're in the process of that.

[David]

Yeah.

[Mark]

You can't even download the app right now.

[David]

No. If you didn't have it. Yeah. If you deleted it. I saw phones were going for like 40 grand or something like that on ebay. That's insane, dude.

[Mark]

I think some sold for. Yeah, like 10, 20K.

[David]

Yeah, it's crazy.

[Mark]

I'm not paying that. I might sell one of my old phones that has Tick Tock on it. If I get 10k, I'm down.

[David]

Yeah.

[Mark]

Wow. Absolutely.

[David]

Man.

[Mark]

People are obsessed with that app. It's crazy.

[Unknown]

I know.

[David]

It is crazy. I remember when it was a dance. I still think of it as like a dance thing.

[Mark]

That's how it started.

[David]

Yeah.

[Mark]

That's how they got a user base. Are your kids on it all day?

[David]

I think, yeah, all my kids are on it. All my kids are like grown up, except for my youngest.

[Mark]

Okay.

[David]

But they're all, they're all on it.

[Mark]

Yeah. So my screen time is pretty bad. It's eight hours a day.

[David]

Is it bad?

[Mark]

I mean, that's pretty high, right?

[David]

Yeah.

[Mark]

Third of the day.

[David]

Oh yeah. Damn.

[Mark]

But I'm working on it, so that's how I make excuses for it.

[David]

Absolutely.

[Unknown]

Right.

[Mark]

Yeah.

[David]

You never scroll it.

[Mark]

I do scroll too. I'm not going to lie. It's addict.

[Unknown]

I, I have a, a goal I set for two hours a day and I always go over just a little bit, you know.

[Mark]

That's solid though. Two hours. Well done, man.

[Unknown]

Yeah. Cuz, you know, it's like I, I before this business I wasn't on it at all and. But you have to be on social media now, right. And so I, I'm always kind of checking in to see what our growth is and stuff like that and what our engagement is. So I still, I still stay pretty close to two hours, but I don't normally make two hours. This is a little bit more.

[Mark]

Yeah, well done. That's low. That's low. But yeah, these days you need it. It's inevitable, right?

[David]

Oh, for sure.

[Unknown]

Yeah.

[Mark]

I mean look at how Powers Lab grew. Look at how companies are growing now off TikTok Live.

[David]

Yeah. And my background was business, so I've been in business for what, 13, 14 years. So. And I was kind of pre that like, I mean, I remember when Facebook was, there was no way to, I mean you could advertise on Facebook but nobody knew how to do it.

[Mark]

Right.

[David]

So it was all you young kids that knew how to do it, not us. But now I'm watching it just. And now we're in it. It's crazy.

[Unknown]

Well, we have a 22 year old guy that helps out, a couple of.

[David]

Kids help us out. But no, man, it's an important thing and it's definitely very important in 2025 that you stay alert and you know that you're on it. And you're. You're staying interactive. Right. That's the hardest part, is just to be posting constantly and keep engaging.

[Mark]

Costs 100. Yeah. Even myself, I mean, I'm only 27, pretty young, but I. I hire these teenagers or kids in their young twenties to stay in the loop. What's trending in social media, like. Or else I'll age out too.

[Unknown]

Yeah, yeah. It changes quick too, dude.

[Mark]

Quick. Because, yeah, I'm 27, but I've been in social media for 10 years now, so I'm considered like a veteran some of these kids, which is crazy, right? So you're old school in the social media space? I'm technically old school, yeah. Because not a lot of guys make it 10 years on any platform.

[David]

You've been on platforms for 10 years?

[Mark]

Instagram? Yeah, since high school.

[Unknown]

Wow.

[Mark]

Yeah. And that's super rare. Like, if you go on YouTube, barely anyone has been around for 10 years.

[David]

Well, Bradley Martin's been around for a while, right?

[Mark]

Yeah, he's up there, but there's not many guys. But like, him and Mr. Beast have been around for a while, but a lot of guys fall out.

[Unknown]

Oh, for sure.

[Mark]

Yeah. They last. They get like a year, like the hawk to a girl. Get a solid year or however long she lasted, and they're done.

[Unknown]

Well, it's like any business, you know, like, people get tired of it, it's not what they thought it was, you know, and just like any business, people will start a business and then they'll just kind of fizzle out because they didn't make the money that they thought they were going to make or it's harder than they thought it would be, you know, so there's all kinds of reasons why people.

[Mark]

Yeah, 100% sure. Yeah. And some businesses are meant to last forever too, right?

[Unknown]

Yeah.

[Mark]

I'm on, like, my probably tenth one by now.

[David]

Yeah.

[Mark]

Yeah. This one is finally doing well, though.

[David]

There you go, man.

[Mark]

Gotta just keep firing, you know? Yeah.

[David]

Stay persistent.

[Mark]

Yeah. Caught the podcast wave at the right time.

[David]

Yeah. You like it?

[Mark]

I love it, dude. It's a lot of fun. Yeah, man, like 1400 episodes, some really cool conversations.

[David]

I watched a lot of your content, dude. You're really good, dude.

[Mark]

Thanks. Yeah. A lot of interesting people, man.

[David]

Yeah. You know, and isn't that fun? You get to meet all these interesting people.

[Mark]

And I know, like 10 years ago, I would have never known anyone from Idaho or, you know, wherever. Yeah, I've had people from Alaska, Idaho, other countries, all sorts of religions, political beliefs.

[Unknown]

Yeah, yeah.

[Mark]

It's Cool, man.

[David]

Awesome, man. I'm happy for you. You're killing it, dude.

[Mark]

Thanks.

[Unknown]

Yeah.

[Mark]

But I just imply people watching this, stop living in a bubble, you know?

[David]

Yeah.

[Mark]

You're talking to the same beliefs as you. You got to get outside the box.

[Unknown]

Absolutely. It's important.

[Mark]

Super important. Right. I see that on Twitter. People just arguing. It's like, dude, get some new perspectives.

[David]

Yeah. You know, and actually take it in, you know, and listen to them and see maybe a tweak. Sure. You know, a little bit of it, maybe.

[Mark]

Absolutely. So who do you guys watch the most right now?

[David]

On what? On.

[Mark]

On podcasts or YouTube or. Content wise?

[David]

I watch a lot of the Nelk stuff. I'm a big fan of Nelk. My kids are, like, huge fans. They watch Nelk since they were, like, staying in kids, you know, apartments because they were traveling around the country, so, like, pre Steve and all that stuff, so. Nel Bradley, Anything to do with fighting, really.

[Mark]

Okay.

[David]

Can you pay attention to my guy over there, Marcus Mockenstee?

[Unknown]

Yeah, I, I have to admit, I don't watch a lot of. I, I, I would say I only watch supercross and motocross.

[Mark]

Whoa.

[Unknown]

Yeah. That's. That's literally the only thing that I will sit down and actually take time to watch.

[Mark]

Wow.

[Unknown]

Yeah.

[Mark]

I've never heard of someone watching that, to be honest.

[Unknown]

Yeah. I. And what's crazy is it's boring. It's huge. It's millions, really watch it. Right. You know, and I, I remember when I was a little kid, my dad bought me my first dirt bike. I wasn't even in kindergarten yet. And so it's just something I've done all my life. And I'm not very good at it compared to these guys, you know, but it's. It. I under. At least I understand what it takes for them to do what they're doing, and it's just fascinating for me to watch.

[Mark]

And that's a good point, though. You can't truly appreciate how hard something is unless you actually go out and try it.

[Unknown]

Yeah, Yeah, I try it. I got a lot of broken bones from doing it, but. Yeah.

[Mark]

Because all it takes is one bad fall.

[Unknown]

Oh, yeah. And these guys, they don't get paid enough. They. They go out there and they're. It's one of the most physically demanding sports there is. And they're getting paid, in my opinion, a lot lower than they deserve because it does. They do have a lot of fan base.

[Mark]

I know. I look at risk to reward ratios. I don't know what that one Is. But we were talking about power slop earlier. It's like, damn, 5k to get potential concussion.

[David]

No, thank you.

[Unknown]

Yeah, yeah, yeah.

[Mark]

Well, I don't know what that is. That sounds pretty intense, though, because they're high up in the air on these jumps, right?

[Unknown]

Oh, yeah. Like you're. You're looking way up at them, you know. And then of course, when you watch it on tv, it's hard to. To put in perspective. Put in perspective, yeah. But it's. It's a. I love watching it, you know, and. And I do kind of go down the rabbit hole on. On YouTube videos, you know, and you look. Learn stuff, you know, and I, I learned. I. I learned a lot about energy drinks just watching YouTube.

[Mark]

Really?

[Unknown]

Yeah.

[Mark]

Wow. Yeah. YouTube University, baby.

[Unknown]

Yeah, university. Yeah.

[Mark]

I mean, I learned more YouTube than college.

[Unknown]

You know, I, I, like, we were talking when we started this company. One of the reasons I've been so, like, all in is by watching the YouTube videos and other entrepreneurs and stuff, it changed my mindset. Right. I thought, you know, this big. And now I think at a much massive level, what I used to do think, you know, so just some of those. Watching those videos of those guys that did it before us changed my whole mindset.

[Mark]

Yeah.

[Unknown]

And that's one of the reasons we're here. And. And I think his mindset was always bigger than most people's, for sure.

[Mark]

Yeah. Because you said you came from business, right?

[David]

Yeah, yeah, yeah. And I saw this. I mean, I didn't foresee what happened, like, with us at all. I mean, this was. What's crazy is we talk about this all the time. We have literally manifest this whole business. So, like, meeting you, meeting him. Right. Meeting everybody we met was literally just a conversation we had two weeks before it happened.

[Mark]

Damn.

[Unknown]

You know, so we'll say something like, wouldn't that be cool if. And then it happens.

[David]

Yeah.

[Mark]

That's so nuts.

[Unknown]

Yeah.

[David]

It's just. And it's insane.

[Unknown]

And it will from the very beginning. So David was a member at my gym.

[Mark]

Yeah.

[Unknown]

And he came into my office and he said, I don't know what we're going to do, but I'm going to do business with you someday. And I was just like, okay. And we just went to lunch one day and. And then. Well, we've known each other for what, six years now? Seven years. Yeah.

[David]

And we.

[Unknown]

But we've finally started this business just, just under three years ago.

[Mark]

Words are powerful, man.

[Unknown]

Yeah, absolutely, man.

[Mark]

Yeah. That's so relatable, though. I look at everything I've accomplished now. And I'm like, I had these thoughts years ago.

[Unknown]

Yeah, yeah.

[Mark]

100.

[David]

Yeah. I'm sure you've talked it into existence as well, right?

[Mark]

Yeah. Especially certain guests. I'm like, yeah. When I first started the show, I listed names I wanted to get on, you know?

[David]

Yeah.

[Mark]

And I'm slowly crossing them off.

[David]

Dude, that's awesome.

[Mark]

I'm big on visualization, manifestation stuff for sure.

[David]

And we're, you know, we're doing it every day, all day, and we're talking to different people, and it's just. It's just weird how, you know, like, our friend Reese. Yeah, that's. That's our boy, man. We love that guy to death. Yeah.

[Mark]

Shout out to Reese.

[David]

And, you know, he's always. He's always keeping us kind of in the forefront of everything he does. So. Yeah.

[Mark]

Yeah.

[David]

Guys like that man, that have come around that have been really like Marcus Reese, you know, it just kind of does the introduction, and then from there, people love to drink and bow. We're off.

[Mark]

Yeah. So win. Win. Because you're giving them a good product, too. Yeah, that's the key. I notice you need some value to offer, whether it's a product, a service, information.

[Unknown]

Well, when we started, we were like, we. We want to make something that is. Is cool to look at, tastes good, and actually works. And we nailed all three of them. At least that's the feedback we're getting, you know, and so. And it's just taking off like crazy.

[Mark]

I love it.

[Unknown]

We. We just today got done with another round of hundreds of thousands of cans, and they'll be gone so fast. Yeah. Every time we do another run, we're not just doubling the number, we're like quadrupling the number.

[Mark]

Damn. People are reordering.

[Unknown]

Oh, big time. Yeah. Wow.

[David]

It's insane.

[Unknown]

And the amount of stores that are reaching out and. And just basically begging us to. To carry our product is. It's insane, too.

[Mark]

That's incredible.

[David]

And that's something we didn't like. I for sure never foresaw. Yeah. You know, like, I mean, I knew eventually it would happen. I didn't think it would be because you got to think we've only been selling products since.

[Unknown]

For seven months.

[Mark]

That's it.

[David]

Since March.

[Mark]

Whoa.

[Unknown]

And. And we're like. So he'll call me up and be like, hey, I just talked to. I'm not going to say who it is, but it's a massive, like, massive accounts. And I'm like. And so I'm the operations guy. And, and he's the business guy. Right. And I'm just like, how am I going to make all that? You know, and it's like, it's like I gotta, I, I have to do this, I have to do this. I have to do this, you know, in order to, to turn it into a product that people can drink.

[Mark]

Now it's a tough space. People don't know about the net terms with these retailers, so you don't get the money for.

[Unknown]

Yeah, yeah. And and the other thing too is, is that when I this can right here, it took us four months to get it. So when you start sourcing ingredients, you, you buy the can, you plan that out, you know, you've got to wait for this company to do that. And so if someone wants to order, you know, 100,000 cans for their store, we have to have that on hand. Or it takes us three to four months to make.

[Mark]

Holy crap. It takes that long to make cans?

[Unknown]

Well, it's not just cans. It's making the can, printing the can, sourcing the ingredients.

[Mark]

Oh yeah, it's printed on there.

[Unknown]

Yeah. And getting it run at a co packer, packaging it and then you have to ship it, you know, it all. And everything takes time. Like this, this, after this is made, it has to sit for a certain amount of time and they test for microbials and things like that to make sure that it's, it meets the requirements, you know, and this has a two year shelf life.

[Mark]

That's pretty long actually.

[Unknown]

It is pretty long with, with the minimum amount of, of preservatives that we have in it. Yeah, just very minimum. Like there's, there's brands out there that have like a flavored water that has more ingredients than this has. And that's including the caffeine, the L theanine and the thiamine in it. And we can talk about what those are too, if you want.

[Mark]

Yeah, well, let's break down the thiamine because that's what you pride yourself on in this, right?

[Unknown]

Well, the L theanine and the thiamine. So thiamine is an ingredient that is, we need and we're almost all deficient in it and it reduces inflammation, but it all. And it, but specifically in the brain. And so it makes you think clearly when you have thiamine in your system. So all the foods that are processed are stripped of thiamine. And so we put it in the drink and you think more clearly when you have it.

[Mark]

Wow.

[Unknown]

And so that's one of the reasons I put that in there, the L Theanine, it calms the central nervous system down. So, like, when you take in 200 milligrams of caffeine is what this drink is, you can get jittery and have a crash because of that. Well, the L Theanine counters that because it brings down, like, anxiety and things like that. But. And it's becoming more popular. But I believe some companies that are using L. Thean. I probably shouldn't say this on the camera. They use too much, and it. It kind of cancels out the feeling of the caffeine. And so we have the right blend. I'm not going to say what the blend is, because that's our science. And so you get a very focused energy without any of the jitters and the crash afterwards.

[Mark]

That makes sense. So you guys really thought this out. That's cool.

[David]

Oh, dude, not we. This guy. So, I mean, people ask me all the time, right? Like, I always give this dude credit because it was months. I'm not lying to you. Like, I'm doing the business side, getting everything set up right. And he's calling me with, hey, man, I think we should do this much L Theanine and this much. I have no idea what any of this. So people ask me all the time, like, what does this do? I don't know. Class Mark. I have no idea. So no, this guy.

[Unknown]

And I actually, like. I mean, this is how boring I am. I. I would read medical studies on every ingredient that's in this. I've read medical studies, multiple medical studies on it. And so I feel confident that this is something that I would regularly put in my body, you know, and that's cool, man.

[Mark]

That's what it takes, though, to make it in. In this business, right?

[Unknown]

Yeah. And then. And then we. I was just as anal when it came to the flavor, too. I mean, those poor guys that, that. It's like a lab that like a flavor house, you know? And those poor guys were like, you tasted like 30 or 40 different variations of it. And I drank so much of it that I was like jacked going out. It was because I had drink so much energy drinking the next. The next flavors we'll do. I'll spit them out like you're supposed to do with wine tasting.

[Mark]

So cool. Is there a crash on this one?

[Unknown]

There is no crash. Yeah, I. Even after I drank all that, I. I didn't crash. And I was able to sleep afterwards too.

[Mark]

Yeah, that's always my issue with certain beverages. Right. Like, certain coffees are really Strong.

[Unknown]

Yeah, yeah.

[Mark]

You just crash.

[Unknown]

Yeah. In. I mean, you come down, obviously, but you don't feel that sudden crash. It's just kind of like, oh, I don't have that. I don't feel that energy. And so you do notice it, but it's not that sudden crash, because what the crash is, is so caffeine sits on a receptor site that blocks adenosine, and that's the tired hormone in our body. That's what makes us feel tired. So caffeine sits on that receptor site, and so you have all this adenosine floating around in it with nothing to do. And so as soon as the caffeine is done and leaves, then you have all this adenosine that just attacks those. Those receptor sites, and that's why you have the crash. And L Theodine kind of mellows that whole system out.

[Mark]

Nice.

[Unknown]

Yeah, man.

[Mark]

You guys are a good duo. Because he knows the science and, you know, the business side for sure.

[Unknown]

Yes.

[David]

Yeah. That's what we talk about all the time.

[Unknown]

We talk about on the way here. We're talking like, we wouldn't be here if it wasn't for him, and we wouldn't be here if it wasn't for me. Like, we just work together so well. Like, his strengths are not mine, you know, and so it definitely.

[David]

His strengths are not mine. Yeah. Like, that was so. Dude. I mean, it was days. Months and months and months.

[Unknown]

Yeah, months of.

[Mark]

I bet you were ready to go. You're like, hurry up.

[David]

Let's just do something. And then I tasted it the first time, and I was like, oh, boy, we got one. Yeah, we got it.

[Mark]

I love it.

[David]

So, yeah. And then once it. Once the people started tasting it is when I got really excited because, you know, like, us, we're biased, Right. It's our drink. So, yeah, we're going to be kind of biased to it. But once the public. Because the first time a person tried it that wasn't with us, it was like some waitress at a restaurant. She was like, man, it's not great. I was like, oh, no.

[Unknown]

Yeah. Well, so what happens is they send us samples, right?

[Mark]

Yeah.

[Unknown]

And then when we get it really close, then you fly down to where the lab is, and it's here in Southern California. And. And then you taste it, and then you mix it and taste it and. And get it dialed in. And then once it was dialed into, the what The. The flavor that I thought was good, we've had nothing but just, like, almost 100% positive feedback from it, you know, And I. Maybe some people say nice things because they're in front of you, but overwhelmingly, like, people love the flavor of it, and. And they love how it. How it reacts, how the. How it gives them energy. For real. Like, I have a. A friend that I. She has a really boring business, and she has a bunch of paperwork she has to do. She says she'll drink one of these just to get her paperwork done.

[Mark]

Wow.

[Unknown]

Because it's. Because she's so focused.

[Mark]

Yeah. That's incredible. Like you mentioned earlier, it's hard to balance the health side with the taste side with the benefit side.

[Unknown]

Right.

[Mark]

Yeah. There's a lot of healthy things do not taste good.

[David]

Absolutely.

[Unknown]

Yeah. For sure, right?

[Mark]

Yeah.

[Unknown]

Yeah.

[David]

Why diets never work, right?

[Mark]

It's like a scale. Like, the healthier days, the worst it's gonna take.

[David]

Exactly, man.

[Unknown]

Yeah. And we do have two flavors that we're in the process of bringing out. Two more flavors that are absolutely amazing.

[Mark]

Better than this one? Because this one's pretty good, man.

[Unknown]

I don't know. It's. It's as good or better. We'll put it that way. So should we just tell them what the flavors are? So you're not gonna. Nobody's gonna know what the flavor of this is, but we're coming out with a mango raspberry lemonade.

[Mark]

Oh.

[Unknown]

And a prickly pear coconut.

[Mark]

Damn, I've never heard that combo.

[Unknown]

Yeah, both of those. So, like. So coconut can be kind of overwhelming, right?

[Mark]

Yeah.

[Unknown]

And so we use just a little bit of coconut to kind of soften the. The taste of prickly pear. Because prickly pear can be really, really sweet, and so it just balances it out so good.

[Mark]

I'm pumped to try that one.

[Unknown]

Yeah.

[Mark]

Yeah. I'm big on coconut water, and I like prickly pear juice. The one at Panera. Have you had that one, dude, that slaps.

[Unknown]

Oh, at Panera. Yeah, there's. Yeah, No, I haven't had that one. Yeah, that one's good, but I'll have to go in there and try it now.

[Mark]

Yeah, try it. I'm sure you guys are testing your competitors, right, Seeing what it tastes.

[Unknown]

Yeah. I buy stuff that I've never tried before just to see what the flavor is, you know? And. And usually I'm disappointed.

[Mark]

Yeah.

[Unknown]

But.

[Mark]

Well, you're biased, too.

[Unknown]

I'm super biased.

[David]

Right.

[Mark]

But yeah, I'll test out, like, I'll study the top podcasts and stuff, and I try to stay objective, but obviously, I'm gonna be flow competitive.

[Unknown]

Yeah, right, of course. Yeah.

[David]

And we're Very, very competitive by nature anyways. Right. Like, I'm sure you are. You play basketball.

[Mark]

Yeah. You're an athlete. Yeah.

[David]

Yeah. So, yeah, it gets like, if I do it too much, then I'm just like, I'm up till 5 in the morning. Just how do we beat these guys?

[Mark]

Yeah.

[David]

You're never going to be Monster or Red Bull. Right. Or any of those guys. We don't even try. We just focus on what we're doing and just.

[Mark]

Yeah. You guys could be the next Ghost, you know?

[David]

Yeah.

[Mark]

$60 million exit, something crazy like that.

[Unknown]

Yeah.

[Mark]

And I feel like Celsius crushes it. Right?

[David]

Celsius.

[Unknown]

Well, Celsius, yeah. That was purchased by. I could be wrong, but I think it was Pepsi that purchased.

[Mark]

Sounds right.

[Unknown]

Something like that. But you know, like those, those companies are so massive and, and we've had people say, like, how are you going to compete with Monster or Red Bull? And like, we're not.

[Mark]

Yeah.

[Unknown]

You know, those guys paved the way for companies to come along and because the market is growing, there's room for more people, you know?

[Mark]

Yeah. So if you carve your own lane, right? Absolutely.

[David]

That's the goal.

[Mark]

I gotta ask you this, since you're a football player. Who do you got winning the super bowl next week, man?

[David]

Oh, I don't know if I'm betting. I'm going Kansas City.

[Mark]

Yeah.

[David]

But I would love to see Philadelphia pull it off.

[Mark]

I'm with.

[David]

I mean, come on. Did you watch that Bills game?

[Unknown]

That's.

[Mark]

It was kind of sketchy, right? Yeah. If I'm betting, I'm. I'm with you though. Chiefs 3P. That's going to make the storyline.

[David]

Absolutely. The NFL is going to love that. They're going to make billions of dollars and yeah, everybody will be happy.

[Unknown]

But yeah, for me, I don't know if they're not on a dirt bike. I don't know. Eli Tomac, he's. He's. I like him because he's like 34. I think he's like one of the old guys for, for motocross. But the Jet Lawrence is going to be the.

[Mark]

Probably the champion up and coming. I wonder if you could bet on motocross.

[Unknown]

Oh, for sure. Yeah. So like Jet Lawrence, he's a. Him and his brother from Australia, they're just super young kids. And Jet Lawrence, his rookie year on in motocross, won every single race. 22 races.

[Mark]

Holy crap.

[Unknown]

Yeah.

[Mark]

So that.

[Unknown]

You kind of have to bet on that, right?

[Mark]

Yeah.

[Unknown]

Sorry, I'm not. I don't watch A lot of football?

[Mark]

No. Motocross. You probably can't really rig those. So that's. That's individual. No way. Right.

[Unknown]

There's no way you could do it.

[Mark]

Yeah. I feel like with football, there's a lot of allegations coming out, and it's interesting.

[Unknown]

I know, and that's sad because, you know, it's like the whole point of watching a sport is to see them go. The best go at each other and fairly well.

[Mark]

The money's so insane now. Oh, you know, it's crazy. Like, it's just nuts.

[David]

I mean, I don't know what Pat Mahomes is making. What is he on his own up?

[Mark]

It's got to be nine figures by now, right?

[David]

It's like 450 million or something.

[Mark]

Yeah. And the sports betting market's even bigger than the actual sports guy.

[David]

Yeah. It's insane, man. And I don't know. I watched Buffalo Bills game. And so are the rest of America. So.

[Mark]

Yeah.

[Unknown]

We just ate at Circa last night.

[Mark]

Yeah.

[Unknown]

And. And walked through and watched their. Their sport.

[Mark]

Biggest sports book.

[Unknown]

I was like, man, this place is huge. And I think you weren't you saying that on the super bowl, they had the whole screen is. Is the game.

[Mark]

Oh, that's cool. Yeah. Shout out to Circa Richard over there. They got my favorite steakhouse berries.

[Unknown]

Oh, yeah, that's.

[David]

Who almost ate at Berries yesterday.

[Mark]

Oh, you almost ate there.

[Unknown]

We didn't. We didn't get a chance to get o.

[Mark]

Next time you're in Vegas, check out that spot.

[Unknown]

Yeah.

[Mark]

Shout out to chef Barry. Yeah. He's coming on the pod soon.

[Unknown]

Nice.

[Mark]

Yeah, I'm. I'm a big foodie, man. Really? You guys big in the food scene?

[David]

Absolutely.

[Mark]

So I got to get your opinion. Best. Best city for food.

[Unknown]

Oh, man.

[David]

Oh, man.

[Mark]

Where do you love to go to eat?

[David]

Vegas, probably.

[Mark]

Okay. For sure.

[David]

I mean, if you're going buffet style.

[Mark]

You gotta go for buffets. 100. It's not close on buffet.

[David]

And they got really good steakhouses. Right?

[Mark]

Steakhouses. We got to be up there with New York. Yeah, Yeah.

[David]

I mean, Boise's got Chandler's, which is great. It's independently owned. Shout out to Chandlers.

[Mark]

I gotta try that one day.

[David]

Yeah, dude, it's really good.

[Unknown]

But so I've been craving a good steak. Right?

[Mark]

Yeah.

[Unknown]

And we've been. I've been to Las Vegas twice in a week.

[Mark]

Okay.

[Unknown]

And just things have happened. I. I couldn't go to. Couldn't go get a steak.

[David]

Right.

[Mark]

Known for steak, and.

[Unknown]

I know. And that's what? And that's what I've been trying to. So I, I, I don't know. I haven't been to Vegas enough in the food scene yet to.

[Mark]

Okay.

[Unknown]

To know which one to go. So I'll have to talk to you afterwards.

[Mark]

I'll give you some recommendations. Yeah. Vegas is high for me, though. I'm glad you said that. You're the only person I've talked to that said Vegas is number one.

[David]

Really?

[Mark]

Yeah.

[David]

Where do no more people pick?

[Mark]

New York, Louisiana. Usually those two. I'd say la's.

[David]

All right.

[Unknown]

We don't, we don't go to those two places very often. Yeah, yeah, yeah.

[Mark]

For like Italian and pizza. Oh, yeah, for sure. Yeah. Sometimes people say, like Texas, like if they like barbecue. Yeah. I guess it depends on the cuisine, you know.

[Unknown]

Yeah.

[Mark]

But I was talking overall, I'd say Vegas is up there. We get a lot of good restaurants there.

[David]

Vegas.

[Mark]

Yeah.

[Unknown]

Because look at how many people they get a year to visit, you know, they have to have good food.

[Mark]

Yeah.

[Unknown]

You know.

[Mark]

Oh, yeah, that's a good point.

[David]

And then even when you go off the Strip, right. And you go into like, what do you guys. Yeah, yeah. You go to like, off the beaten path places. Right.

[Mark]

Those are usually better, to be honest, you know. Yeah. Well, guys, it's been cool. Where can people, can people buy this online yet or. No?

[David]

Yeah, the old school, energy.com.

[Mark]

Cool. We'll link it below. Anything else you want to close off with?

[David]

No.

[Unknown]

Well, yeah, get on there and buy it quick. Goes fast.

[David]

Yeah, it's going super quick.

[Mark]

We, we'll link it below. We'll tag you guys up and everything. Thanks for hopping on. Gentlemen.

[David]

Absolute man. Thank you for having us.

[Mark]

Yeah, thanks for watching, guys. See you next time.