How I Built 5 Profitable Brands From One YouTube Channel | David De Las Morenas DSH #964

Summary

Digital Social Hour Podcast Episode #964: "How I Built 5 Profitable Brands From One YouTube Channel" featuring David De Las Morena

Release Date: December 9, 2024

In this captivating episode of Digital Social Hour, host Sean Kelly sits down with entrepreneur and content creator David De Las Morena to delve into David's remarkable journey of building five profitable brands from a single YouTube channel. The conversation seamlessly weaves through David's early days of content creation, strategic brand diversification, navigating platform challenges, and his insights into current self-improvement trends.

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1. Early Beginnings and Content Creation

David begins by sharing his humble beginnings in content creation, emphasizing the importance of consistency and authenticity. In January 2017, feeling financially strained, he made a pivotal investment in a Sony RX100 Mark V camera and committed to producing two YouTube videos per week. This disciplined approach swiftly paid off, catapulting his channel from zero to 100k subscribers within the first year—a feat he reflects as "pretty unheard of" ([10:11]).

David: "Two videos a week has been my commitment since then. I haven't missed it just because that's kind of been like the core habit that's led to the rest of everything." [10:11]

2. Building an Engaged Audience

David's content initially focused on cold approach pick-up techniques—approaching women on the streets to gain phone numbers. Despite his initial discomfort and lack of a professional camera team, his authenticity resonated with viewers. He credits his then-girlfriend, now wife, for filming these interactions, highlighting the personal sacrifices made to grow the channel.

David: "She didn't know how to use a camera. She'd be hiding behind a building filming me approaching these girls." [11:06]

This raw and genuine content not only attracted subscribers but also fostered a community that appreciated his vulnerability, aiding in sustained growth over the years.

3. Diversifying into Multiple Brands

With a robust YouTube presence, David strategically expanded into various business ventures, creating an ecosystem around his personal brand:

• Edge Lifestyles: Launched in 2018, this clothing brand experienced steady growth, even amidst the downturns faced by many direct-to-consumer (D2C) apparel companies.

• Supplement Brand: Focused on a daily greens powder supplemented with natural testosterone boosters, David is actively scaling this brand through targeted paid advertising.

• Beastly App: A fitness application aimed at enhancing user health and performance.

• Men's Coaching: Providing personalized coaching services to empower men in personal and professional spheres.

David: "We have Edge Lifestyles, the clothing brand that has done pretty well. We started in 2018 and it's grown year over year until this year." [19:43]

David emphasizes the importance of partnering with the right individuals to manage the day-to-day operations of each brand, allowing him to focus on strategic growth.

David: "I try and partner with different people who can help manage the day to day of each one." [20:31]

4. Overcoming Platform Challenges

Navigating the volatile landscape of online platforms, David discusses the challenges posed by YouTube’s content regulations, particularly regarding strikes and demonetization. He recounts a recent experience where his guest, Sean Kelly, received a second strike for purported medical misinformation. This incident underscores the precarious nature of content creation on heavily moderated platforms.

Sean: "I got my second strike today on YouTube for medical misinformation." [03:53]

In response, Sean has expanded his presence to Rumble, a platform that has proven more favorable, delivering three times the views compared to YouTube.

Sean: "We get three times the views on Rumble." [04:37]

David advises creators to diversify their platform presence to mitigate risks associated with content censorship and shadow banning.

5. Insights into Self-Improvement Trends

The duo explores the evolving landscape of self-improvement content, noting shifts from aggressive "red pill" narratives to more nuanced approaches like the "Sigma Male" ideology. David reflects on how these trends mirror broader societal changes and personal development philosophies.

David: "It seems like trending is more of these, like, don't worry about women. Like, keep your head down. Grind in silence and get your money up." [14:42]

They also touch upon the impact of the feminist movement and its interaction with self-improvement communities, debating the balance between advocating for men's and women's rights.

6. Personal Growth and Future Aspirations

Beyond business, David shares personal milestones, including his journey to fitness where he attempted to increase his vertical jump with mixed results due to a knee injury. This anecdote underscores his commitment to self-improvement, both personally and professionally.

David: "I challenged myself to dunk a basketball because I'd never been able to. I got up to being able to dunk like a small ball, and then I jacked my knee up." [18:17]

Looking ahead, David discusses his aspirations to reconnect with former contacts and further expand his brand ecosystem. He highlights the significance of networking and leveraging existing relationships to unlock new opportunities.

Sean: "Can I get in touch with that guy too?" [24:40]

7. Reflections on Relationships and Personal Life

The conversation also delves into David's perspectives on marriage and relationships, emphasizing intentionality and mutual value. He contrasts statistical divorce rates with his personal approach, advocating for building strong, value-driven partnerships to ensure lasting relationships.

David: "I try not to compare myself to average statistics. Whether it's with fitness, money, marriage... being more intentional from the beginning." [27:05]

David and Sean also briefly discuss parenting and education, touching upon the challenges of modern schooling systems and the rise of alternative education models like Montessori schools, which they believe foster better entrepreneurial and leadership skills.

8. Closing Thoughts and Future Collaborations

As the episode concludes, David and Sean express mutual admiration and discuss potential future collaborations, including leveraging platforms like Rumble for greater reach and exploring content creation together.

Sean: "We'll get you on Rumble, man. We got to film us hooping." [35:06]

David reiterates his commitment to building and scaling his brands, while Sean looks forward to expanding his content distribution across multiple platforms to ensure sustained growth and engagement.

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Notable Quotes:

• David: "Two videos a week has been my commitment since then. I haven't missed it just because that's kind of been like the core habit that's led to the rest of everything." [10:11]

• Sean: "I got my second strike today on YouTube for medical misinformation." [03:53]

• David: "It seems like trending is more of these, like, don't worry about women. Like, keep your head down. Grind in silence and get your money up." [14:42]

• David: "I try and partner with different people who can help manage the day to day of each one." [20:31]

• Sean: "We get three times the views on Rumble." [04:37]

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This episode offers invaluable insights into the multifaceted journey of modern entrepreneurship, highlighting the importance of adaptability, strategic diversification, and maintaining authenticity in content creation. David De Las Morena's story serves as an inspiring blueprint for aspiring creators aiming to transform a single platform presence into a thriving business empire.

Transcript

[A]

Hey, music fans, there are some great concerts headed this way. Don't miss out on all the shows in your favorite venues, like Deftones at Madison Square Garden, Eagles at the Sphere, and Foster, the people at the Ryman Auditorium. Tickets are going fast, so don't wait. Head to livenation.com to get your tickets. Now, that's livenation.com. well, because. Busy. I didn't have, like, a camera team or anything. I literally had. My girlfriend at the time, was my wife now. But she'd be like. She didn't know how to use a camera. She'd be hiding behind a building, filming me approaching these girls.

[B]

Wait, so your girl was filming you approaching girls?

[A]

Yeah, man. She's been.

[B]

That's a real one.

[A]

Yeah. And that was only after, like, maybe six months of dating or something. Yeah. That she saw the vision.

[B]

Damn. That's. Not many girls would do that for real. My girl would be too jealous. All right, guys. First time filming in Austin. Had to hit up my guy here. How to be David De Las Marinas. Thanks for coming on, man.

[A]

Thanks, man. Welcome to Austin.

[B]

Yeah.

[A]

Glad we made it happen.

[B]

When I planned this trip, you were first on my list.

[A]

I appreciate that.

[B]

Yeah. You'd be running things out here. You've been here back and forth for a while now, right?

[A]

Yeah, almost five, six years in Texas. Yeah. It's a good spot.

[B]

Okay.

[A]

It's your first time ever in Austin.

[B]

Right now, pretty much. I don't count, like, childhood trips because that's, you know, not business.

[A]

Yeah, yeah, I got you.

[B]

Yeah. But, dude, I like it so far.

[A]

And it's a cool. It's a cool city. It's obviously hot now in July. You know the heat, though, in Vegas.

[B]

Yeah, I'm used to it. But no, this entrepreneur seems strong out here.

[A]

Yeah. I think the. Especially since, like, the lockdown. A lot of people came here.

[B]

Yeah. So they weren't strict on the mass stuff when that was going on.

[A]

I think it was like the first. How was it in Vegas? Because here was like, maybe the first month when everyone wasn't really sure what was going to happen.

[B]

Vegas was actually bad, dude. Casinos were dead. You had to wear a mask everywhere. I was surprised. But Vegas is actually left, which I heard Austin is very left. Is that true?

[A]

I think I hear everyone say Austin's very left. But based on the people I know here, maybe I just don't meet those people because I don't naturally rub shoulders with them. But I haven't. I haven't experienced it personally. And during. Yeah, during Quarantine. It was like, it was like the first month when everyone was scared, there was lockdown. Then after that, the masks and everything lifted. I think that was all in Texas.

[B]

Yeah. Same in Vegas. I've never met a Democrat and I've been there four years and everyone says it's left.

[A]

Yeah.

[B]

So I think it's just the circles we run in.

[A]

I didn't know Vegas, I didn't know Vegas was considered. I knew Austin was, but.

[B]

Yeah, but I noticed a lot of like, entrepreneurs are pretty right these days.

[A]

Yeah, I think, I mean, I think obviously like monetary policy and taxes, if you're into entrepreneurship, you, you buy into more of an idea that like, we make money for like, value we provide and like, and then you get, I mean, also the political side of things as well. I think the more educated I've been politically, the less I would just trust the government to spend my money in like a way that I feel is meaningful, you know. So I think a lot of entrepreneurs probably feel that way also. Like, I think I can better invest my money than the government would invest.

[B]

Agreed. I grew up heavy left in Jersey, dude.

[A]

Well, I grew up in Boston. Heavy left also.

[B]

Wow. So what was that moment? Was it like a video you watch or like a defining moment?

[A]

Well, I do feel part of it is that like the political window has just changed a bit, you know, because some political. Okay. I mean, the financial, the tax things. I do think, like as you start to, to make money for yourself, you start to question taxes a bit more. But I think also the windows changed in the sense that when I was growing up, being kind of suspicious about the government and less trusting of the government and like against the wars in Iraq and Afghanistan, let's say that was left at the time. And I feel like if anything, censures, free speech seemed to be more important to the left. And I like, I gravitated to those things. But today it seems like being more free speech is. Is on the right now and being more like interventionist, anti foreign wars is also more on the right right now. So I don't confidence that I've changed that much. To me, I feel like the political spectrum is flipped in a lot of ways.

[B]

I agree, dude. As a content creator, it's kind of nerve wracking. I got my second strike today.

[A]

For what?

[B]

On YouTube. For medical misinformation.

[A]

I mean, well, I could. Can I ask you what it is? But you probably don't want to repeat it now.

[B]

Well, it was a video, dude. I don't even Know what we talked about, but it was a doctor, and I guess he might have mentioned the vaccine or something, but I'm not sure.

[A]

Well, I remember during, like, especially during the lockdown, you. I didn't even want to mention the word lockdown or quarantine. Everyone made up these like, weird slang words to talk about everything because, like, the little, like, I would like the information dot would come up under the video, and then those videos always get, like, less reach and less views.

[B]

Crazy.

[A]

So they incentivize you just to stay away from it. Kind of.

[B]

Yeah. I thought they were done with it, though, so. Yeah, I got it this morning. So I'm on Rumble now and we're getting good views there. But it's scary, dude.

[A]

Do you get as many views on Rumble as you?

[B]

We get three times the views on Rumble.

[A]

More on Rumble.

[B]

Yeah. And I have a million on YouTube. But the thing is, they shadow ban so much stuff. I've spent a lot on YouTube ads, but rumble is just fire 50-100k video.

[A]

Really?

[B]

Every video? Yeah.

[A]

Okay, I see. I haven't. I haven't gone to Rumble.

[B]

You would crush it because you're all about the free speech stuff and all the right wing guys are killing it on there.

[A]

Damn. Okay. Yeah, it was the only, you know, like, fresh and fit. I know those guys. I know they've been doing the Rumble thing for a while. And other than them, though, I don't know anyone, I guess now you. But I don't know anyone else personally who's really pushing Rumble, man.

[B]

Myron is ruthless, dude. I was on his Twitter on the flight here.

[A]

Yeah.

[B]

Because of the whole drama. Did you see with that guy Sketch?

[A]

Yeah, I didn't. I'm not fully informed, but yeah, he's going at him.

[B]

That guy's ruthless.

[A]

Myron's going at Sketch.

[B]

Yeah.

[A]

Okay.

[B]

Because I guess Sketch is pretending to be the R word, like mentally challenged.

[A]

Okay. And Brian, Myron's just like, no. Yeah.

[B]

He doesn't think that's a good influence on guys.

[A]

Yeah, he's like, stop using that as like a cop out type of thing. Yeah.

[B]

He's not afraid to speak out on anyone, which I respect.

[A]

Yeah, yeah. Myron is. He's well spoken, very strongly spoken. And he knows. He knows how to. He kind of does the Tate thing a little bit, I think, where, like, he has a sound argument, but he starts with an inflammatory statement to like, to hook you in. And then if you, like, talk with them for a while, you're like, oh, that's what you're saying. Oh, yeah, I agree with that.

[B]

Yeah. Yeah. It's quite the formula. Do you feel like you hold back a little bit?

[A]

I don't think I hold back. Maybe I don't. I don't intentionally say very inflammatory things. Maybe, though.

[B]

Okay.

[A]

I don't know. I mean, maybe I would say I agree with them on something, but I would say say it. Maybe. Not that they don't say it directly. You could argue they say more directly, but I think I'd say it just like, without trying to put a skew on. It's. It's trigger a bunch of people while I'm saying it.

[B]

Yeah, I feel that. Yeah. That's not my main intention with my statements too.

[A]

Yeah. But I think it's a strategy for guys like Myron and Tate, and I think that they've mastered it.

[B]

I mean, Tate executed it flawlessly.

[A]

Yeah.

[B]

He just went on a podcast, the guy's first podcast on YouTube. It got like a million views. He had no subscribers.

[A]

Yeah.

[B]

There's no one else I could do that with. No subscribers.

[A]

It's wild, though. But he was making videos for so long. I. I've known who he was. He's been making videos for so long with, like, a small audience for, like, since the beginning of the hemisphere days.

[B]

You knew him before he blew up?

[A]

I don't know him personally. I know a lot of friend. We have a lot of friends in common. But I've knew of him. I've seen him uploading content for a while.

[B]

Yeah, because you're tight with Jay Waller, right?

[A]

Yeah, yeah, yeah.

[B]

Were you tight with him while he was kind of coming up with. With Tate?

[A]

No. He reached out to me after. After Tate had blown up as he was visiting Marbella in Spain when we were there, and that's when we linked up. And then me and him have stayed in touch since.

[B]

He's a solid dude, man.

[A]

Yeah, he's. He's. Because I'm so used to meeting people who've been doing the content creation as a main thing for some years, and he is. Because he comes from this, like, construction background, that being his main thing. And now he's dipping his toes into. Maybe more than dipping his toes at this point. He's been doing the content for a while now.

[B]

Yeah.

[A]

But he's. It's kind of a breath of fresh air because he's. He's not. I don't know, he comes from a different world. You know what I mean? You don't meet many, like, construction business people who, like, now they're doing content.

[B]

No, I know what you mean. Because it's easy to form an opinion of someone based off the clips, you see.

[A]

Yeah.

[B]

And that's something I try to be aware of as a podcast host, because when I had Grant Cardone on. There's a lot of negative about that guy online.

[A]

Yeah. See, I don't know him, never spoken to him. I would. I probably even am a victim of that. To the point I would say that I have not a very negative opinion of him, but, like, probably neutral to slightly negative. Just based on, like, what I've heard people say.

[B]

Exactly.

[A]

But I've never spoken with him, so I don't like. I'm not like. No, I don't like him. I'm trying to be aware that. Yeah, that's private influence, 100%.

[B]

And that's the thing with Tate. Right. Everyone talks shit about him, but as soon as people met him in person, not one person spoke negatively about him.

[A]

Yeah. So take Trump as well. It seems like that. I don't know. I mean, that I'll ever meet Trump, I don't think.

[B]

But you're right there, man.

[A]

Yeah. Yeah.

[B]

I just met Trump Jr. And I'm going to Mar a Lago next month, actually, to film with some of his team. With Trump Jr. Not with him, but with his director of communications. He runs his Instagram stuff.

[A]

Interesting.

[B]

Yeah, man.

[A]

You got Mark Cuban coming up to you said.

[B]

Yeah, no, we're right there. The cool thing about what we do is, like, we're one or two degrees away from anyone we want. That's true in the US and other countries, too.

[A]

It's wild.

[B]

It's wild, right? When you think about it.

[A]

Yeah.

[B]

Like Elon, Musk, Bezos. We're like one or two degrees away from those guys.

[A]

Those are. Those are in the pipeline.

[B]

I haven't talked to anyone.

[A]

Well, I guess, like, you're putting in the groundwork.

[B]

Yeah.

[A]

To create the opportunity.

[B]

When I made the show, I made a Dream list. I'm big on, like, people talk about manifestation. You got to take action, too. But I'm big on that.

[A]

You know who's the top three on your dream list?

[B]

I think it was Dana White. Just because I'm in Vegas. He's like the go to Vegas. Elon, Musk and Bezos.

[A]

Those are solid three.

[B]

Yeah. Oh, and Trump.

[A]

Yeah. Yeah.

[B]

But, dude, it's. It's been cool seeing your come up. How long you been doing content?

[A]

I started. Okay. I started uploading consistently on YouTube, like, in a disciplined manner. In 2017, like I say, 2017. January. I was broke at the time. Dropped like a thousand on a camera. Sony RX100 Mark V. And I was, I'm do two videos per week and start taking this more professionally. And that's like that year we went from nothing to 100k and like it went from there. Before that I dabbled. You know, I'd like published some blog posts, tried doing a couple of podcast episodes, uploaded a couple YouTube videos. But it was, that was the year that I kind of locked in. So since 2017, what's that, 7 going on 8 years?

[B]

I guess so 100k subs in the first year though. Yeah, that's pretty unheard of.

[A]

It was. So two videos a week has been my commitment since then. I haven't missed it just because that's kind of been like the core habit that's led to the rest of everything. Yeah, I had a few videos at the time. I was doing well, different types of videos, but I was living in Boston and I'd go and I'd approach girls on the street because I was just. That was very much a big part. Like right now with self improvement, like the focus has changed. But at that time it was like cold approach pick up.

[B]

That was hot at the time.

[A]

Yeah, that was hot. And I, and I wasn't like, I mean go watch the old videos, but I was not smooth, but I was showing it all. I think a lot of guys were cherry picking their approaches. I was showing like the awkward ones, the weird ones, the good ones. And I started noticing like, man, each of these videos is like bringing in new subscribers. So I just doubled down. I hated filming them but, well, because I didn't have like a camera team or anything, I learned my girlfriend at the time was my wife now, but she'd be like, she didn't know how to use a camera. She'd be hiding behind a building filming me approaching these girls.

[B]

Wait, so your girl was filming you approaching girls?

[A]

Yeah, man, she's been real one. Yeah. And that was only after like maybe six months of dating or something. Yeah, she saw the vision.

[B]

Damn, that's. Not many girls would do that for real. My girl would be too jealous.

[A]

Yeah, well, I think she saw like, she saw that it was all just to get, get the content for YouTube, you know. I don't think she saw it.

[B]

So your goal was just to get their number, right? That was like a hot thing at the time.

[A]

Yeah, exactly. Like chat with them for one to two, three minutes, get the phone number. Yeah, and then those videos did well, so I doubled down on those. And yeah, it was from like, it was very slow from January to, to August, the first eight months. And then from August to December it was just like, wow.

[B]

I remember those videos. I used to watch those because I had massive confidence issues as a kid.

[A]

Dude, same.

[B]

That probably helped you a ton, right? With your confidence, doing those approach.

[A]

Yeah, yeah. Because it's like you're for. It's like exposure therapy.

[B]

Right.

[A]

You're just like forcing yourself to do the thing you're afraid of over and over and over and then that. I think that was like my gateway drug into self improvement kind of, you know.

[B]

Yeah. Now I help you with business because confidence and business go hand inand.

[A]

Yeah. Putting yourself out there, being okay to, to make a bad investment the same way to like talk to a girl doesn't work out. Like, it's all kind of like the same. It's like risk, I guess it's just building like a risk tolerance.

[B]

And not a lot of people make it that long on YouTube.

[A]

I noticed, man. Yeah, no, I, I have in my sphere guys who do like self improvement content for men. I could name them on one. Probably in less than one hand. The guys have been consistently uploading for that long.

[B]

Yeah, I can't even. Maybe Andrew Hales, but he kind of stopped uploading. Yeah, he was one of those first guys doing those dating things or whatever.

[A]

Yeah. You have like Alpha M, you know, Aaron Marino.

[B]

Okay.

[A]

Teacher. Men's fashion. Jose Zuniga. They've both been doing it for a minute.

[B]

Yeah.

[A]

But there's very few. YouTube's a hard game. I mean, super. You know, I feel like it's easier at the beginning too because like your content feels fresh by definition. People are discovering you. They're excited to see what you do. I feel like it gets. Obviously the hardest part is probably getting some initial momentum, but after you have the momentum, I feel like it's just each year is just infinitely harder to keep creating content that's like meaningful and keeps People engaged 100%.

[B]

Without collaborations, I'd be screwed. Dude, if it was just me filming videos, I'd run out of ideas.

[A]

Yeah, yeah.

[B]

You know what I mean?

[A]

I do, I do run out of ideas. That's what I'm saying.

[B]

Like, if it wasn't for collabs, you know, you're going to share this with your audience. That's how I've been able to grow so quick.

[A]

Yeah, of course. Yeah, yeah, yeah, yeah.

[B]

The fact that you did it on your Own. That's crazy, dude.

[A]

Well, yeah.

[B]

Well, with your girl, too, but.

[A]

Well, she. She helped with those videos. Yeah.

[B]

What's hot for you right now? What kind of videos?

[A]

It's funny. Yeah. So we're talking about, like, self improvement goes in these waves. And then, like, you had Tate and during the Tate era, these more. And I'm not saying this is representative of his message, but these more videos that were a little bit more, like, antagonistic towards women, I would say last year were really hot. Like, red flags and women, you know, avoid girls who do this. These girls are for the streets. These girls aren't wifey material. Like, what's her body count? You know, that was really on trend. And then I think after Tate was arrested and went to prison and then came back and had a slightly more soft message, I think it changed after that. And now, to me, what seems to be trending is more of these, like. I don't know what I describe them as. So it's not like, fuck women. That's what it maybe was a year or two ago. That was kind of. Yeah. Like, red pill. But now I feel like it's like, don't worry about women. Like, keep your head down. Almost like this, like, Sigma Male type idea of, like, you know, keep your head down. Like, grind in silence and get your money up. I think that's. Yeah, I feel.

[B]

Yeah, the red pill stuff got extreme, but so did the feminist movement.

[A]

I mean, that's what led to the red pill movement, I think.

[B]

Right.

[A]

Yeah.

[B]

They kind of balance each other out. Right. They were both so extreme.

[A]

Well, I kind. I mean, I was talking about this with my girl the other day. It's like any girl who still identifies as a feminist in 2024, it's like, y'all have all the legal. Legal same opportunities and rights as men. And maybe there's. Maybe I'm not gonna. You know, I'm not like, maybe there's some feminists out there who have, like, noble causes and are doing good things, but it seems like most of them these days, it's more about putting men down and kind of trying to establish women above men. And. And, yeah, that's agreed. That's kind of a weird thing.

[B]

I was really upset with the. The soccer team, how they got equal pay. Did you see that?

[A]

No.

[B]

The woman's soccer team got equal pay as well.

[A]

The women's U.S. national soccer team, they.

[B]

Advocated for equal pay. They went to court and everything, and they won.

[A]

I mean, I don't. I don't know. The viewership numbers. But I imagine they don't have the same brand deals and the views on TV when the games are on and not even don't generate the same revenue because that's like the WNBA thing that always comes up.

[B]

It's tough. It's like, yeah, I want to support women's sports. Like, that's cool. But the WNBA loses money every year.

[A]

It's subsidized by the men's. Right?

[B]

Yeah, it's tens of millions.

[A]

Yeah. Yeah. The men's league just supports it.

[B]

Yeah.

[A]

It's like if I had my main business and then I. What? I don't want to make it only gender based. Let's just say I have my main business. My wife, like, she's like, I just want to start a business like selling like hair scrunches and like the business losing money. But it's like, I just, I'll just keep like bankrolling it so she can do her thing. That's kind of what the NBA and WNBA is.

[B]

But it's been a while now. It's been like 20 years plus, so it's a little concerning.

[A]

I will say Caitlin Clark, right. She's like, she seems to be trending now and have some, like, people seem to like watching her and seem to like her. And I think that's a good. Like, I would love it if it could stand on its own two feet. Right. Like, I don't. I'm not against the WNBA doing good. And when I saw that, I was like, no, maybe. Maybe they can put together some. Some personalities people actually want to follow and actually want to watch. Not because, like, oh, I feel bad and I should watch wnba, but like, I actually want to. That'd be cool.

[B]

She has given them hope. I couldn't name one player before her.

[A]

I. I can't name one player aside from her before her. This is the only one I can name facts because ESPN just spams their clips on my Instagram. Fe.

[B]

Yeah. Do you watch sports Heavy.

[A]

I used to, man, back in the day.

[B]

Yeah. No time anymore, right?

[A]

Yeah. Well, it's kind of a conscious decision at one point, like, to just. It's like how much of my brain power is being eaten up by knowing the stats of like every NFL and NBA player. Like, I took so much pride in it, man. You'd name anyone in the NBA. I'd be like, basically, this is what he's averaging per game. This is where he went to university. Like, this is what I think about. I was obsessed with the NBA.

[B]

I love NBA stats.

[A]

Yeah.

[B]

But yeah, I had to take a step back too. I used to know all their points per game and like, what team?

[A]

Because you grew up in New Jersey, so.

[B]

Yeah, I used to like the Nets when they were Jersey, but when they went to Brooklyn, I was like, screw that.

[A]

The old Jason kid, Ness.

[B]

Yeah, those were the days.

[A]

Was that Rip Hamilton?

[B]

Richard Jefferson.

[A]

Richard Jefferson.

[B]

I went on Richard's podcast. I was like a dream come true for me.

[A]

Oh, really?

[B]

Yeah, him and channel Rasheed Wall.

[A]

No, he wasn't. No, that was the Piston.

[B]

They had Vince Carter.

[A]

Carter, yeah, he was nasty.

[B]

One of the best dunkers of all time. If not the elbow one, man.

[A]

The one. He's hanging in the elbow.

[B]

You who by here, man.

[A]

Ever since I moved from Boston, I'd always play these men's leagues and. And I grew up playing AAU high school. I didn't play in college, but since we moved down to Austin, I haven't played as much.

[B]

Damn. Next time. Yeah, I just won the lifetime league in Vegas.

[A]

Let's hope soon, man.

[B]

One of the best cities.

[A]

So I'd like to start hooping. I really enjoy it.

[B]

Yeah, bro. You could throw me some lobs.

[A]

Oh, yeah, throw it down like that. Yeah, you do the elbow.

[B]

I can't do that. I'm a two hand white person.

[A]

That's probably. That's better than I can do. I will say over quarantine. I challenged myself to dunk a basketball because I'd never been able to. And I got up to being able to dunk like a small ball. And then I jacked my knee up and. But my vertical was like, increased. I bought. I bought a couple of these like vertical training programs. I was going out to the courts every day.

[B]

That's impressive.

[A]

And I went from just like tapping the room with one hand to grabbing with one hand to grabbing it with two hands to throwing down the small ball. And I was like, I knew I'm about to get there, but then I just. I got some bad tendonitis in my right knee.

[B]

That's discipline, though. You need some stem cells.

[A]

Oh, yeah, yeah. Maybe that's what I need. I need to get back out there.

[B]

It's hard to fix tendonitis, but I feel like that's the one thing that might be able to.

[A]

I see. I didn't even. Yeah, I don't know.

[B]

I love baldy. That's my time to talk. That's my time to de stress from work.

[A]

Yeah. Yeah.

[B]

It's like one of my favorite.

[A]

You play at the Lifetime in Vegas?

[B]

They got two leagues up there. There's probably some good leagues out here right in Austin.

[A]

If I find one, I'd love to join.

[B]

Now, is there a lifetime out here or no?

[A]

There's a downtown lifetime, but there's not a. There's not a gym in it. I mean, there's not a basketball court in it.

[B]

Oh, that's a shame.

[A]

But there's a huge lifetime south of the city. It's not that far from me. I think they do a basketball court.

[B]

I love it. What, what are you working on right now? What's like the main thing other than the videos?

[A]

So we have several brands we've built off of the, off of the audience. So we got Edge Lifestyles. The clothing brands that has. Is done pretty well. That's grown over the past few years.

[B]

Really?

[A]

We started.

[B]

It's hard, dude.

[A]

We started 2018 and it's grown year over year until this year. But this year a lot of clothing brands on like D2C, like online, like E commerce clothing brands are down in sales. So ours not down as bad as other players in the game. I know, but that was the first physical product I started. We do have a supplement brand right now that we're trying to scale up with a lot of paid ads. It's like a greens plus test is like the main supplement we have is like a daily greens powder with some like natural test boosters in there. We're just trying to scale that with a bunch of paid ads, build up like the customer base over time.

[B]

Nice.

[A]

Started a fitness app, Beastly app. And then I've done some men's coaching as well. So it's kind of a ecosystem that we built around.

[B]

How are you able to scale up so many verticals? Like, that's crazy.

[A]

I try and partner with. With different people who can help manage like the day to day of each one. So like I. The clothing brand, maybe I do more of that myself because that was the first one. Not myself, but me and my team, I guess. And then. But like the supplement brand, I partnered with a guy who owns a couple other big supplement brands for that.

[B]

Nice. And so just picking the right partners.

[A]

Yeah, exactly. Picking the right partners. Because otherwise it's impossible.

[B]

Yeah, that's where people mess up. I think they try to do everything on their own.

[A]

Yeah, I mean, I've made that mistake many times.

[B]

Yeah, same.

[A]

It's easy, but then you get all anxious and then you don't trust other people and then everything starts to fall apart.

[B]

I hate that. Yeah, because you try to like keep the equity.

[A]

Yeah.

[B]

But it's worth giving some to good partners.

[A]

Yeah. I mean, maybe if you have like one thing and you really just want to stay focused on that one thing, then maybe you don't need to. But if you want to do multiple things, I think you gotta. There's like Mr. Beast. He's like. Well, he's like one of the kings of this. I'm pretty sure with all his. All of his businesses, he's not the main guy.

[B]

Yeah, he's done well with that. I think Feastables will probably have a huge exit. Same with Logan. Paul with Prime.

[A]

Yeah, Prime. This is a good example.

[B]

Who would have thought, man, A drink.

[A]

Yeah.

[B]

Like when they first launched that. I'm not even gonna lie, I doubted it.

[A]

Yeah.

[B]

Like, I saw the comments and I fell into it. People were hating on it. But now it's a billion dollar company in a year.

[A]

Yeah.

[B]

Crazy.

[A]

A billion dollar company.

[B]

Yeah, they did. I think they're worth 2 billion already. They did 200 something million dollars in revenue last year.

[A]

I mean, I see them in every store I go into, so it's great since.

[B]

Yeah, I don't drink that, but shout out.

[A]

I've never had a bottle. I see it, man.

[B]

You probably are almost.

[A]

I don't know how healthy I am, but as prime, not healthy. I don't even know.

[B]

It's subjective. Like I don't drink a fake sugars and stuff. So for me, I wouldn't consider healthy, you know?

[A]

Okay. I eat really healthy, like most of the day. I'll be honest at night because I eat pretty. Like, I don't technically. I guess technically I do do intermittent fasting, but I just don't eat much throughout the day because I'm just locked in. Yeah, I'm locked in. I feel like I have a heavy meal. I'm just really tired after and I can't focus. So I kind of just have like light meals with high protein throughout the day and then at night I'll eat a lot, but. And then somebody. I like my dessert. So I'm not gonna say I have the healthiest. I've healthy like 90 of my diet. The last 10 is like cookies and ice cream.

[B]

But your teeth are hella white, so you got to teach us how.

[A]

These are veneers.

[B]

Oh, so they were not white before though.

[A]

I mean, they weren't terrible, but they weren't.

[B]

I'm on the fence about veneers. What was that decision for you like?

[A]

Well, I thought about. I had a big gap and then There was. Which I. Which I had mixed feelings about. I didn't. It was what it was. It wasn't something I was, like, obsessed about. But then I went to a cosmetic dentist here because they reached out and, like, wanted to collab, and I went in and talked to them, and they also identified that my. My back teeth that were ground down a lot, like my back molars.

[B]

So you were grinding?

[A]

Yeah. And. And then there wasn't enough, like, space in the back of my mouth, so I think it was affecting my breathing, sleeping. So the veneers work is cosmetic. But they also corrected my bite, and now there's more space in the back of my mouth, and that. That has helped as well. So it was like it was a dual decision. It wasn't 100.

[B]

Cosmetic grinding is a sign of stress, though, Right.

[A]

I don't know if it was that I was grinding or that my teacher. That's naturally smaller in the back.

[B]

Oh.

[A]

But I do. They do. I mean, I do have, like, the mouthpiece now that prevents the grind.

[B]

Yeah. Dude. I've been delaying my wisdom teeth extraction for 10 years.

[A]

I was gonna say, how old are you, bro?

[B]

I'm 27. You probably got yours out in high school, right?

[A]

Something like that.

[B]

I don't want it.

[A]

You just don't want to do it, Dude.

[B]

I don't.

[A]

You just don't like dental work or.

[B]

It just scares me because mine are through the gum. There's a word for it.

[A]

Okay, so it's like. So it's a more complicated thing.

[B]

Yeah.

[A]

Okay. Yeah. I don't. Man. So long ago. I don't remember. I don't remember.

[B]

Plus, I don't like being knocked out. Like the gas.

[A]

Yeah. Yeah. I can't. Yeah.

[B]

I don't know. I should probably get over it, but I don't.

[A]

What's the downside of keeping them in? I don't even know.

[B]

It. It affects my other teeth. They're growing in, and they grow until they touch. So now I have fangs.

[A]

Yeah. You should probably. Surprise.

[B]

Yeah, I'm probably stopped being stubborn. I saw you interviewed Austin Dunham. That dude's on my feed every single day.

[A]

Yeah, he's. Well, he's. He's funny because he's. He's. Someone who mentioned to me he was trying to upload on Rumble but was getting no views. That's. It popped into my head.

[B]

I got the guy there. So put. Put me in touch with him because my guy puts the videos on the homepage.

[A]

Yeah. Okay.

[B]

So he gets 50k every day.

[A]

Can I get in touch with that guy too.

[B]

Yeah, yeah.

[A]

Okay. No, I'll. Because I can just upload all my YouTube videos to rumble.

[B]

I imagine they're looking for big creators and in exchange for bringing our users to their platform, they'll put our videos on the home page.

[A]

Okay.

[B]

So it automatically gets 50k a video.

[A]

Yeah, I would, I would. 100.

[B]

Yeah, I got you.

[A]

Yeah. And adopt. I can connect you with Austin as well. Yeah, he's a good guy. He's in. He's not in Miami. He's in Florida, though.

[B]

That's a fair trade right there. Well, I'm going to. Where in Florida is he?

[A]

I'd have to look in a map. I don't know Florida. I know you got like Miami, Fort Lauderdale, but he's. What's the one that. If this is Florida, Miami's over here. What's the one on the opposite side on the south?

[B]

Is that Orlando?

[A]

He might be in Orlando.

[B]

There's a lot of major cities in Florida.

[A]

You're right. He might be in Orlando. Because I know when I, whenever I'm there, I hit him up and he's like, ah, it's like a two hour drive. So sometimes he'll make the right job or sometimes not.

[B]

Do you think he's trolling? Because his comments are hilarious, dude.

[A]

What. What do you mean?

[B]

Like, he's just so serious with his advice. But like all the comments are like, this can't be legit. Like, there's no way he believes this. You know what I mean?

[A]

Can you think of one. One piece of. I was. Do you know, like one specific thing he said? I'm curious.

[B]

I wish I could, honestly, but I'll have to show you. It's funny.

[A]

He could be trolling. Oh, I. Yeah, he could be trolling. You'll have to ask him though.

[B]

Yeah. I wonder if he plays into it because he gives good, good advice.

[A]

Yeah.

[B]

And he, his delivery is, I think, what goes. What gets him viral because he's so confident with the delivery.

[A]

Yeah, he's very smooth. He's very smooth. Yeah, he's a good guy. He's a good guy.

[B]

I feel that. Who else that did you interview? Fresh and fit too.

[A]

Yeah. Yeah, I've been on their show a.

[B]

Few times because that's a. That's quite the audience. How did they react to you coming on there?

[A]

Well, they trying to think was, I went on there two or three times. They dug in a lot, like why I chose to get married and things like that. Because that obviously fits into their Content.

[B]

Oh yeah. But anti marriage, right?

[A]

Well, I, I don't know. I mean there's. They're suspicious of it, you know, I think their main thing is like, well, did like you decided to get married? You weren't like, like was a decision you made or was it like, it was a lot of their thing, and I would also agree with it is I think a lot of guys do just, oh, it's a girl who's willing to marry me, like, I guess I'll get married.

[B]

Yeah.

[A]

So their thing is more the. Well, I mean, if you're coming at it from a place of, you know, having that the decision to do it and doing it out of once rather than out of scarcity or pressure, that it's a different thing.

[B]

I see their argument from a statistical point of view.

[A]

Well, the divorce rate's quite high.

[B]

It's approaching 70% in major cities.

[A]

Is it?

[B]

Yeah.

[A]

Yeah. Well, one thing I like to say, and maybe this sounds like a cop out, is of course not. Of course. But it doesn't surprise me that like an average marriage would end in divorce. But I try not to compare myself to average statistics. Whether it's with fitness, money, marriage. I think if people are more intentional with their lives in general. But that includes like, okay, what's your relationship look like now? Because I know from friends, family, extended family, people I meet most relationships. Like, I could probably ask you right now if you think about five relationships of people you know near you, most of them probably aren't that healthy. Even not knowing everything about it, just seeing it from an external perspective, like, yeah, that's not, that's not like a great match. And a lot of those people get married anyway way fact. So I think if guys are more intentional from the beginning, right. Of a, like putting building yourself into someone who has a bit of leverage in a relationship. Obviously if you're, if you're fit, if you take care of your looks, if you take care of your money, you are immediately have more value to a woman. And some people be like, ah, that's like shallow. She should just like me for me. But I mean, we like girls for different criteria as well.

[B]

Right.

[A]

So if you optimize those criteria, which luckily in life getting like in shape life, improving your looks and leveling up your money, even if marriage, women aside, it's still like a beneficial thing.

[B]

Yeah. Helps so much. And I've seen it firsthand. I had no looks and no money in high school and college and got no girls. And dude, I get messages daily now. It's crazy.

[A]

I'm sure. And I'm sure the rest of your life outside of your dating life is phenomenal too, compared to then.

[B]

Yeah. My social circle, everything elevated from that.

[A]

Yeah. But now if you meet. Well, do you. Do you have a girlfriend now?

[B]

Yeah, we're getting married next year.

[A]

Congratulations, man.

[B]

But even with that, I get messages daily just from having those things.

[A]

Yeah, no, but that's. That's awesome. But like, you've built yourself into a guy. Like, it's not likely that your girl is gonna cheat on you or leave you. She probably values you highly because you're someone who's like a catch. Right, Right. Because of that, it's. It's less likely the marriage is going to go down a dark path. Assuming again, like, you chose her for the right criteria as well.

[B]

I wonder if there is a correlation between getting cheated on and wealth level. You think there is?

[A]

Oh, that's interesting.

[B]

That'd be interesting, right?

[A]

Yeah. Like the. Well, the more finances a guy has, the. The would. The hypothesis might be that the less he would be cheated on because the.

[B]

More comfort they could provide the girl. Right?

[A]

Yeah. Yeah. The more comfort they could provide the girl and the more the girl has to lose. Yeah.

[B]

I'd be curious to see divorce rates by income brackets.

[A]

Well, I know that from finance, some of the top reasons for divorce are. One of them is finances and money issues.

[B]

I mean, I see that a lot with my old friends.

[A]

It makes sense that that's what causes, like, tension. That's why the. I don't know, you're bitching at the wife or she's bitching at you. Because when you buy something and. Yeah, yeah.

[B]

Especially these days where everyone compares themselves because of social media.

[A]

Yeah.

[B]

Like when I buy a house, like, all my friends are buying houses now and then, like when you get married, all your friends are getting married. It's like everyone's just comparing themselves.

[A]

Yeah. Well, I think probably a lot of guys get married too, just because all their friends are getting married.

[B]

Yeah. They almost feel pressure and say, well.

[A]

I'm with this girl and she's down to get married, so let's do it.

[B]

All my friends are having kids. Right. I don't know if that's a coincidence or just I'm like mid-20s now, so.

[A]

My wife's pregnant now.

[B]

Oh, yeah. First one.

[A]

First one. Yeah.

[B]

Congrats, brother.

[A]

Thank you, man.

[B]

Big deal. I want kids too.

[A]

Yeah. Yeah. We gotta get married. Get married and kids are right around the corner. Are you trying to, like, delay it.

[B]

A Little after the marriage. Yeah, she's. She's somewhat religious, so I'll respect that.

[A]

Yeah.

[B]

Yeah. But I'm thinking 30 anyways, because I want to live it up for the next couple years.

[A]

30 is good. So I'm 34. I don't. I'm at the age of, like. I think it's a good time to have kids. I don't want to. You as a man. Look, you can push it, right? We can. Our fertility doesn't really go away like a woman's. But I also don't want to be an old older dad. Like, I want to be able to, like, play and be physical with my kids even as they're getting older. Not. Not like an old man. Like, my kids are in high school, and I'm, like, crippling around, man.

[B]

I've seen that. I've seen that. It's going to be an interesting time to raise kids, I think, for us.

[A]

Yeah. Well, that's something we're starting to like. We've talked to some. My wife was talking to a neighbor who recently, they moved their kids to a private school, and they're. And they were telling her, like, hey, this private school, they just made a change in their rules where kids are not able to be requested to be called by different pronouns. Like, they're just referred to as their biological pronoun.

[B]

Wow.

[A]

And even if the kid requests it, the teachers can't acknowledge it. Not only can the teachers not bring it up, but they can't even, like, acknowledge that they have to be. No, we're gonna call you by your biological pronoun. And when they did this, the interesting thing is no. No one had a problem at all except, like, one or two teachers, and they just. I mean, they. They ended up getting fired or leaving.

[B]

Wow.

[A]

Like, none of the parents had a problem with it. It was.

[B]

The teachers shout out to Texas, man, that shit doesn't happen.

[A]

Well, it wasn't a public school. I mean, it was private school, so we'll see. So we were talking. It's like. Well, likely because it's right around the corner from our house, too.

[B]

Yeah.

[A]

Unless things develop for the better over the next 10 years, likely that's probably where our kids would go, you know, private or homeschool.

[B]

No other choice unless you can't afford it.

[A]

Yeah. It's funny because growing up, I would have thought, like, homeschool. Like, that's weird. That's weird, bro. Like, all the homeschool kids are weird. But in this day and age, man, I think it would Be private or homeschooled. Unless, I mean, we might see a counter reaction to everything that's been happening. I think it's gone a bit too far. And more people are aware of that.

[B]

We'll see. But even the nice public schools, like, I grew up in a pretty rich town in Jersey. I mean, the stuff they teach is useless.

[A]

Yeah, they don't teach any personal finance. So I recently saw this study because our schooling system is based on mainly memorization. And there's another learning style. Oh man, I wish I could. I wish I could pull this. That off my.

[B]

Is it in Asia or something?

[A]

It's. It's a different style of education. But they were saying that of all the either CEOs or millionaire millionaires in the world, like some. It's. It's a huge mismatch. So it's called Montessori schools. And I think, like, if you look at the top, the biggest companies I think is Google, Amazon, Facebook, the top five US corporations. Four of the five founders went to these Montessori schools. I think they said the one that didn't sends his kids to this type of school. And it's more like a. This is more hands on learning versus traditional learnings where it's just like memorization, like learn these facts, learn these historical facts and like you have to repeat them back right on the test. But it's a different system of learning that seems to be a lot more organic. So it'd be interesting to. Yeah, I don't know. I'll be interested to see in 10 years. Where. Where or for you, in 15 years when our kids are like going to school. What the, what the school systems are like.

[B]

Yeah, well, right now it definitely doesn't work with multiple choice and sats.

[A]

No. And then like. Yeah, man. And autism rates and learning disability rates, like through the roof. I don't know, dude.

[B]

I just got a brain scan. I found out I have ADHD and autism.

[A]

Yeah.

[B]

Yeah. So that. And now it's like multiplied. I remember when I was in school, like barely anyone had autism.

[A]

Yeah.

[B]

Now it's one in what, one in four or something crazy.

[A]

Yeah, I don't know. Yeah. Who knows what the. I want to get this one, this podcast taken down how long as you get the strike. But if you hear like RFK Jr. Talk about it, for example, it seems like maybe there's some links to, you know, some of the things.

[B]

Yeah, let's not get a third strike. Get my whole channel deleted. Have you ever gotten a strike?

[A]

I've never got I've gotten a lot of, like, videos. Age restricted or demonetized. I've never gotten a channel strike.

[B]

Luckily, props to you for seven years and not getting a strike. And you're a space too.

[A]

Yeah, well, I don't know. Knock on wood, right?

[B]

Because all those. You're not red pill, but all those guys be getting strikes or deleted. Like Sneako got. Got fully banned.

[A]

You just talked to him, huh?

[B]

Yeah, he just came on and I'm surprised that that one didn't get striked because he's banned.

[A]

Yeah. And he does not hold back.

[B]

Oh, no.

[A]

Yeah, yeah. Oh, man.

[B]

Does not hold back. I was a little worried with that one.

[A]

Yeah.

[B]

But, dude, it's been cool. Anything else you want to promote or close off with?

[A]

No, it was good. It was good meeting you, man. Good talk. Excited to see if you get. If you get these. The Cuban interview, the Elon Musk interview.

[B]

Eventually. It's just a matter of one.

[A]

Anyone I can. Obviously, Austin Dunham. I'm happy to send the invite, but anyone else I can introduce you to, let me know.

[B]

We'll get you on rumble, man. We got to film us hooping.

[A]

Oh, that'd be a good video.

[B]

Yeah, we'll make a little mixtape.

[A]

That'd be a good video.

[B]

All right. Thanks for coming on, brother.

[A]

For sure.

[B]

Thanks for watching, guys, as always. I'll see you tomorrow.