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You got a bunch.
Trax NYC
Of crypto shitcoin and you pawned it off to someone else. I. I destroyed this little bottle cap. Anybody want to buy it for $300,000? You could sell it to the next guy for 350 and then that guy might sell it to someone else for 450, and then that guy's just going to be looking at this shit in his hand. I'm not with that shit. I'll sell you gold. I'll sell you a diamond. I would do a fair markup for my business.
Interviewer
Okay, guys, got Trax NYC here today. Someone I've watched for years now, killing the social media game and the jewelry game.
Trax NYC
Thanks for coming up. What's up guys? What's going on?
Interviewer
You're rocking a lot right now too.
Trax NYC
Time to learn.
Interviewer
Time to learn from you sure. You've been in this jewelry space for a minute.
Trax NYC
Yeah, 21 years, you know what I'm saying? 21 years I've been struggling with the people in the diamond district and finally got to a place of some supremacy, you know, and a position of leadership in that industry, which I have to take to build a amazing life, man. It's just as simple as that.
Interviewer
I just saw your recent clip. You spent $400 million in the diamond district?
Trax NYC
Yeah, I mean in the last year I spent 42 million. So our annual sales are like 42 million, which is like 3.5 million per month. Damn right. It could be 3.6 plus holiday season or whatever. So $42 million annually for 21 years. Now I had to scale it from low to high so it averages out maybe, you know, somewhere in the range between 3 to 400, somewhere around.
Interviewer
Impressive. And what's the breakdown with watches gold?
Trax NYC
Like that's a great question. Watches gold and whatever else it's probably, you know, I did watches in the later end of the career as well. A high end watches in the lower end of was a bunch of other bullshit brands. I don't know, man. 20% watches probably 40% on gold. 60 or, you know, the rest, whatever is left over on diamonds and gemstones and something like that.
Interviewer
Makes sense. Gold's been going up a lot lately, huh?
Trax NYC
Yeah. Yeah, well, I mean, that was the scheme, that was the plan. You know what I'm saying? Gold used to be, when I started in the business, somewhere around, you know, $10 a gram, $14 a gram was a lot of money, right? Even less than like 10 carat. And now it's 10 times the price. And it was 350 when I started. Now it's 3500. So basically, if you bought a gold chain in 2004 and you overspent by double, you got ripped off, you're still going to be able to scrap it for about eight times the amount you paid for it.
Interviewer
Wow, okay, that's nuts.
Trax NYC
Yeah. So you bought a five, you bought a $500 chain for a thousand dollars. You could scrap that chain right now for, you know, thousands. And that's really what it was, and that's how it used to be. I mean, the price is crazy because I'm even looking at my own pieces that I'm ordering coming out of the factory, and it's almost more expensive than gold. You know, a lot of rappers, sometimes I curse them out and I insult them, but I do it out of love. You know, I grew up on hip hop, but I tell them that they're fucking all the time because, you know, they're trying to do what's the trend, what's the this, what's the that. But they never understood what I'm trying to explain, you know, I'm saying. Yeah, and that now the trend is, is that the gold is worth more than the diamonds, man, if you want to really pop off, you know, like a. A one kilo Cuban used to be like 50 grand. Now it's like $120,000. It's more than. And then some of the diamond ones, but, you know, diamonds is where the money's at. But you gotta have gold, you know what I'm saying? You have. You. I could only call you, you know, retarded or whatever or some derogatory term. If you have money but you fail to buy something that can still make you shine and then double your money over time, you know what I'm saying? Just because you think it's not cool or you're trying to look cool to me, that's a little retarded. I don't know. I apologize if I hurt your feelings.
Interviewer
Nah, the way you're describing it, it's almost like a no brainer because you can wear and make money on it. So it's like a win win because it opens up the door for you.
Trax NYC
Yeah. It's not like a bitcoin which no one's ever seen or heard of in real reality. You know what I'm saying?
Interviewer
I'm sure people have offered to pay you in bitcoin.
Trax NYC
Yeah. And I accept it and I have no problem. You know, I wish all the bitcoiners the best and I wish them whatever it is. But you cannot go like this with a bitcoin. You know what I'm saying? You can't turn it into a vulture holding your company logo.
Interviewer
Ok, so would you rather have gold or bitcoin yourself?
Trax NYC
I mean me personally, I don't like the notion that I'm going to wake up tomorrow and I could be told something's going on that's not really for me.
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Interviewer
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Trax NYC
Okay. I want to, but, you know, gold has one thing. Someone could put a gun to the side of your head and take a kilogram or know where your safe is at. Of course, you have your safe and. And then you have your decoy safe and then this and then that and then here and then there. It's all a game, right? You know what I'm saying?
But so you could get robbed physically. Gold is a physical asset, you know, and a couple of kilos will go a long way. So if you are in the range of, you know, half a million dollars of wealth, you could easily stash that in a small spot if you know what you're doing and how.
When it comes to Bitcoin, you know, it's where you have Bitcoin?
Interviewer
I just sold online, I kind of messed up. I sold it at 90k. It's 105k.
Trax NYC
Oh, wow. Big deal. You took a tiny little 15% or whatever. Where did you sell it?
Interviewer
On Coinbase.
Trax NYC
Coinbase. You know what I'm saying? So it's supposed to be decentralized, but yet you're centralized to Coinbase. I don't really understand.
Interviewer
Coinbase is centralized. You have to report taxes on it.
Trax NYC
Exactly. So you got to do this, you got to do that, you got to do this, you got to do that, you got to do this, you got to do that. Coinbase, you wake up tomorrow, you know what happened with Coinbase? What happened with that Sam Bankman fried. You know what I'm saying? I don't want to hear none of that shit. I want to know. My gold is right here. Here it is. And you know, the scrappers and it's a. It's a very institutionalized thing, but that's for me. I'm not telling people that they're wrong, you know, or arguing. Why won't you believe Me, why won't you believe I don't give a shit? I wish gold was still cheap. I wish gold was the same 350 that it was. That's just not the way the game works, you know, because I wouldn't be able to have much more. But me personally, I like to have my money. I have, you know, a little bit of stock. I sold that. I sold Tesla a little bit on the high end. I had Berkshire Hathaway. I might liquidate some of that. But I usually invest in my business when it comes to growing my shit. And, you know, I've got a million or so in gold chains and I really Wish I had 20 million. But I'm in the gold chains business, so that's different. You know, I buy this. It's like some people might say, fuck bitcoin and fuck gold. And they might have horses, but they're in the horse business. They have a ranch. They might be breeding horses, they might be selling Arabian horses or whatever to all sorts of places. So if you're in, if you're in a business of that and you have a knowledge of it, you might switch your money to where it works for you. But for me, I'm not, I never touched a bitcoin. I'm not spending a hundred thousand dollars on it. I'm not Binance or whoever these people are. It's, you know, for it to be a million dollars or whatever. The, the market. What's the market cap of bitcoin?
Interviewer
It's high. I don't know the exact number, but.
Trax NYC
It'S like a trillion. A little like, it's, it's, it's around a trillion last time I checked. So for people who don't understand the market capitalization means what the way you.
Interviewer
Would define it, how much is there available? Right, yeah.
Trax NYC
How much money is in this pool? Okay. You know, the market capitalization of Amazon is also like a trillion dollars. So basically what that means is that if you had a trillion dollars, you could buy all of Amazon, right? Or if you had a trillion dollars, you could buy all of the bitcoins. Of course, if you tried to, if you did have a trillion dollars and you would try to buy all the bitcoin, you'd just be pooling that trillion into the market capitalization, thus making.
The market capitalization 2 trillion, you know? Yeah, whatever. It might be because you're stuffing more money in there. But the problem with the bitcoin is, is that the higher the price, the more difficult it is to move that needle. When it was the. When the market capitalization was a penny and you put in another penny, the price doubled, okay? And that's what really drove people in. They're like, yo, I just put in 10 cents, and now the price is already, you know, you know, 11 cents for a bitcoin. Wait a minute, I just bought in $10. And now. So you. The price moved much easier in the earlier stages, but now you need a trillion dollars to move the needle and another trillion dollars to move the needle. And let's face it, you're not doing it because you want to keep your money safe. Because, because you want to take a profit. I don't know, you know, so I don't understand it, but some people do, and a lot of people do, and they believe it and they love it, and that's on them. I just hope they don't wake up broke one day.
Interviewer
Yeah, I mean, for you, it's probably good because you probably get a lot of crypto nerds trying to buy stuff off of you.
Trax NYC
God bless them. Yeah, they do. And I love the, the notion of it. And the crypto nerds can spend all the money that they want. I take their money, I cash it in, and I put it in my business where my money belongs. I don't sit there and wait for it to go up and wait for it to go up. XRP or this one or that one, Solana Cardona, you know I'm saying, you see these people chatting, you don't really know, or this one's that, or here is there. This is ethereum, or this is this.
It's everything you need to know is when you, when you hear the, the hock to a coin, you know what I'm saying? If that's where your fucking currency is going to, to a haktua, you know what I'm saying? Where some chick is spitting on someone's dick, you know what I'm saying? That's your money. I don't really know what to tell you, you know, I really don't know what to tell you at that point.
Interviewer
If gold is going to keep going up and up, you think they're going to start making it in a lab like they're doing with diamonds?
Trax NYC
Listen, you know when this gold was made right here, when, when a star exploded, this gold was formed. Only gold is only created when stars explode. So by within nature, right?
It takes extraordinary amounts of energy to make the metal. The metal is made by the universe itself to be rare. Okay, let me ask you this.
Interviewer
Yeah.
Trax NYC
What's More rare. Diamonds or wood?
Interviewer
Diamonds or wood? I would say diamonds.
Trax NYC
You would be absolutely incorrect. Really, because if you take across the universe, there's a lot of crystallized carbon, but there's not a lot of wood. The only place that we know of in the entire universe that has wood is planet Earth. Ain't no wood on Mars, there's no wood on the moon, right? So you have to understand how to value things and you have to understand the rarity of it here. There's plenty of wood because it's been growing for a billion years. But that's not the case across the Milky Way galaxy or anywhere else as far as we know. And there's a whole stars. And I guarantee you Mars has wood because carbon is nothing special, right? Carbon is abundant across the universe because carbon is made when stars burn, gold is made when stars explode, and wood is made through life, which is even the most rare. So it's a matter of perspective, as most things are, you know what I'm saying? So they're not going to make any gold in a lab. And if they did, you know, the price of gold is 3,3500 per ounce. And you need to, in order to, to take, take, you know, base metals and fuse them with enough energy, you need to set off a nuclear bomb, you know what I'm saying? So the, the, the, the cost per ounce would be in the, in the billions. It's like people say, you know, ah, as an asteroid with mad gold.
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Trax NYC
On it. Yeah. How much do you think it's going to cost to fly, you know, across the fucking solar system to jump on an asteroid and mine the gold off of it? It's not about how much there is, it's about how much it costs to get it. It's a game. Money's a game, man. It's a matter of perspective. You know, people watching this, you want to get the facts to learn how to secure your own livelihood. Otherwise you're wasting your time. You know, you gotta. Everybody watching this, you know, has a situation in their life. Some of you might be in jail, some of you might be heartbroken, Some of you might be, you know, having the worst day of your life. Some of you might be having the best day of your life. Some of you might be, you know, starting school, some of you might be ending it. You, everybody though, has trying to figure out how to make their life Comfortable work and take care of their family, their loved ones and their friends. And if that's the course, you have to play the money game and absorb the information. It's not a game to play to say, I hate Bitcoin, or this is this, or this is that. It's to be understanding and considerate and get your hands on the money.
Interviewer
Do you feel like you've figured out the money game of life well enough?
Trax NYC
You know what I'm saying? You know, I'm not going to say some of the things that I'm doing or where I'm at until it's done, but I'm more in the works of buying something that's very, very nice. Okay? And, you know, I have a staff of 60 people. I got a business that sells 4 point or 42 million a month. I'm sorry, 42 million a year, you know, 3.5 million, 3.6 million a month. And I take care of a staff, I take care of my family. And, you know, it's a profitable business. I have inventory, a vast value. There's a lot more to do. There's a lot more to go. But I also have freedom and control over my life. And that's what, what I worked for for 21 years, you know what I'm saying? To get on an airplane, come to Vegas, you know, I'm saying, don't have to worry about how much anything costs. Not worried about how much the flight is or how I could save a dollar here, a dollar there. Just get me a flight, you know, whatever. Delta sky priority. Get me a nice hotel and let me come down, let me see this. It's freedom and it's great. It's everything I ever dreamed of when I was a fucking immigrant from Azerbaijan with nothing.
Interviewer
Yeah, and you were not only nothing, you were in debt a lot of money, right?
Trax NYC
At some point in time in business. Yes. Well, you know, when I had nothing, nothing, right. When I graduated high school and I had 20 bucks, you know, that was nothing, nothing. When I was in debt a million or so, right. I still had cash flow, so I could go to the restaurant and take out more debt and, you know, go pay this guy. And then, you know, this I owe in 30 days, so I'll just pay that and in 30, and I'll just pay here. And then I. That, that's the next one. And I had the cash flow and I was able to wiggle, wriggle through, but at the same time, there was over my head vast amounts of debt that I had to manage and then finally shrink down and then turn into. What do you call it? So I lived other than. Other than the terror you would never know that I was in debt, other than the terror I experienced that I'm not going to be able to make the next move and regal free. But that taught me a valuable lesson in and of itself.
Interviewer
Yeah, but when did you finally achieve that freedom? You feel how, how many years in the business?
Trax NYC
Um, you know, I was very successful in the first couple of years and then I ran into some trouble with some of the people in my life or whatever and the credit card fraud that hit me and shit like that and, and those were like. It was a decade of trouble.
Interviewer
Damn. A decade.
Trax NYC
A decade, my friend.
Interviewer
Jeez.
Trax NYC
Yep. You know, I'm saying it was a decade of trouble because once you start dealing with it, you have to be really, really strong to get out. Right. If your business is in trouble, you, you know, you know what it's like. It's like you're fucking playing football and you're up two touchdowns and you're feeling comfortable and then somehow you fumble it and you know, two, three times and now you're down by like, you know, three or four touchdowns and then you have a quarter left or, or whatever and you have to fight back. You gotta really know what the hell you're doing to get out of that situation.
Interviewer
You gotta move. Calculated.
Trax NYC
Yeah, you have to really, really be. You have to have God on your side. Really, forget about calculating. There's not much you could calculate. There's really even nothing to calculate in the whole universe, in all reality of it, you know what I'm saying? If you don't have God on your side, I don't really know what to tell. I don't know how to maneuver through that, through what I went through without God. I don't know if it's such a good idea.
Interviewer
Damn. You really believe God played a huge role in your life?
Trax NYC
I don't know. But you know, I have faith in that. I can't definitively say one thing or another, but when I look back at it, you know, why would I be able to survive debt or survive anything and someone just gets hit by a car crossing the street? You know, I don't really have answers for you, but when I was finished and didn't have any money and I really couldn't, you know, play the game any further, and then somebody walked through the door and they wrote a check for. They picked jewelry like this, this, this, this, and this, and this is like in 2009 when I was like in trouble. And you know, that's 2009. That's not long time ago. All right, 16, whatever. Many years ago.
Interviewer
That was the recession, right?
Trax NYC
Yeah, yeah, yeah, I was in trouble. I was just a kid. I was like 20 something years old. And I ran out of capital completely and I couldn't make any more moves. It was checkmate, okay? Checkmate. And guy walks through the door and he's like, oh, I want this item. This item, this item, this item. It's like the most expensive items, like the. This guy, and he writes a check. 150 grand.
Interviewer
Damn.
Trax NYC
Which is back then like 300. I'm like, look at this. This guy's fraud walks out the door. Look him up. He hit the lottery. A fucking lottery winner walked through the door, bro. Lottery winner walked through the door to save me at the last second. And shit like that happened 4, 5, 6, 7, 8, 9 times, you know, saying to make me survive. The last one was.
This rich Asian girl that, you know, I was finished again. And I didn't have the capital and I didn't. I just needed another little bit to get through this shit so I could flip this capital and make it roll over to. To get out of this situation. But again, I was checkmated. Then I met this girl that was rich and she gave me some money. You know what I'm saying? Now that doesn't happen every day now. Stories like that. A lottery winner, a girl that gives you. You know, she gave me 150 grand and she got a loan, or just a loan. Yeah, she gave me 150 grand and she got her friend to give me 100 grand too.
Interviewer
Damn.
Trax NYC
You know what I'm saying? I paid them all back and I gave her interest and I took care of her and I bought her nice things when I made my money and shit. But it was a miracle. It's a miracle to me. So I can't sit here and say anything but. Anything but that, like, if you don't have God on your side, I don't really know. I really don't know.
Interviewer
You've had a lot of ups and downs, man.
Trax NYC
I had a lot of drama pulling it together. But you know what? I did it to myself and I wanted to get it out of the way so the rest of my life could be stable and happy, you know? I'm saying I wanted to. I felt the, the, the hardships of it all. And I'm fucking done with it, you know, I'm saying. And now I have to, you know, have wisdom to preserve, you know, stability and help the people watching that want to make sure that their lives don't go through that type of drama. That. That's my. My real goal. I'd love to go through all that so you don't have to. And teach you guys and communicate the information that will give you the wisdom necessary to avoid your misery.
Interviewer
You give back more than any jeweler I've ever seen. Also. Yeah, I always wondered why you started doing that.
Trax NYC
Yeah, well, listen, like, I've. Like I say, you know, like, you're not gonna have God on your side if you. If he's not going to be standing there over your shoulder if you're just some selfish piece of shit. You know what I'm saying? It's not the way it works. You know, like, you have to have faith, and that faith has to come in your spirit and what you're doing in this world, you know, because the way the universe works.
We experience time. In the digital social hour, we're experiencing time. But experiencing time is like reading a book, okay? The book's already written. You're just reading this page. You don't know what's happened, and you have no idea how it's all gonna play out. But it's all already written, and the book is already over, and the author already knows what happened, and that's that.
Interviewer
So you believe it's predetermined.
Trax NYC
I don't know if it's predetermined, but I know that it all happened already, okay? I'm just experiencing it now, okay? And, you know, that experience of time is.
You know, it's a complicated subject, so to speak, you know, but what you need to focus on is not all the nonsense. What you need to focus on is having the positive energy in the world, because.
You might be thinking, you're going to get away with this. You get away with that. Everything is done. Everything is known in the end and in the beginning, okay? Everything is known. So you got to just make sure you're right with all that, because that's what's looking at you, you know, we don't know the choices we're going to make, and we have not made them yet through our eyes, but they have already been made through the eyes of the world and the universe. And it positions us based on where we will be, which is kind of a paradox, but that's just the way it works. It's kind of like, you know, those little molecules. What are those little. Not molecules, atoms. And Electrons or whatever, the smallest particles, they have no determinant state unless you measure them right. They're everywhere until you check where they are. They're a wave. And then when you look at them, they're a particle, you know, so it kind of determines. It's. It's a paradox. But that's just the way nature works. Nature does not work for you to figure it out and, you know, do whatever the you want, you know, I'm saying nature's working in a way to play with you.
Interviewer
Yeah. You got a spiritual side to you, man. I didn't expect this.
Trax NYC
Yeah, well, here it is.
Interviewer
I just see you as a cutthroat businessman in the diamond district, you know, because it's known for being super cutthroat out there.
Trax NYC
Yeah. You know what the best way to cut their throat is? With God.
Interviewer
Mm.
I love it, man. Yeah. I didn't expect this out of you, though. I'm surprised, man.
Trax NYC
Yeah, listen, it's all. You know, the. The reason why I even started my business was like, yeah, I don't. I just want to understand the world. I said if I'm gonna. If I could honestly do business, you know. Well, is that enough to make it yes or no? I gotta find out. And the answer is yes. Really? Yeah. You know, the answer is yes, bro. You know, again, you know what I'm saying? You have to have respect for this world. What is God? What are you trying to do? You have to have respect for this world, man. You can't come into this world and try to take from it everything. Use it, fuck it, you know, toss it.
And you get what you want because it feels good. Just because you know how much blood has been spilled just because one person wanted to release some dopamine inside their brain. If that's who you are, that's who you are, man. You're measuring the world. The world is measuring you, and there's no way around it, bro.
Interviewer
Yeah, I believe in that too. I believe in money can be made ethically or non. Ethically.
Trax NYC
Absolutely. It can be made ethically or non ethically. But you know, the best way to do it and the most. The surest way to make money is to do it the ethical way. It's like, what's the number one guaranteed way to be able to have apples? It's to plant your own apple tree. Right. So to speak. Okay, yeah, you could. I mean, obviously you buying them is more practical in the sense that it is. But the real way is if you're planting, you're Taking care of them. And then years later they're bearing fruit. And you have that. That's a guaranteed way to have apples.
Interviewer
Facts. Everyone I know that's made money unethically, whether it was scamming, robbing or whatever, they've lost it, man.
Trax NYC
Yeah, they lost it because it with their head, it with their programming. You know, you'll always make that mistake at that final hour or whatever it is, whatever it might be in your life, you know, like that right at that right moment, the devil puts his foot out and makes you trip. Whatever it is that you're hiding or not hiding, whatever you think that you're doing and nothing is hidden, something comes for you at that time. It's like even like Will Smith, the most storied career you could possibly imagine. Good looking guy, dances, can sing, can fucking do. Movies.
Everything, everything, everything, everything. The best movies, the fun. Will Smith walking through the door, you're like, wow.
And now at the apex of his career when he's about to get an Oscar for the best actor for one of the many films that he did where he's putting on an amazing performance.
Someone says GI Jane too.
And he comes out there and slaps another black man across the face in front of the world, sits down and screams at him. Keeps my wife's name at your mouth.
You know what I'm saying? Was manipulated at that moment by his wife. That kind of like went some way and this and that. It just. And just to. To put a disgusting blemish on that. And I'm not saying that Will Smith is a sinner and he deserved it here and there, but something was spiritually missing. For him to trip like that and for him to take such a blessing and turn it into, you're not going to be remembered for everything, everything. You know, you're going to be remembered for something like this. All right? Or that's going to be the defining kind of thing. Oh yeah. You know, it's the first thing that pops into your head, right? Like, you know, you could say a name like Monica Lewinsky. What's the first thing that pops into your head?
Interviewer
We know.
Trax NYC
Yeah. You know, sucking dick in the Oval Office. She could have been a great mom. She could have rescued somebody. She could have helped give birth, you know, in the back of a taxicab in traffic. Doesn't matter. You're only going to know and be known for that for the rest of your life. If your name is going to be, it's going to say on that your tombstone, Monica Lewinsky. Someone's going to go, oh, that's the chick, and that's not what you want. And again, that. What are we talking about? We're talking about people that gave up their money or they made money illicitly.
You could be very sneaky and you could hide your shit. Hide your shit, Hide your shit. But.
Something might always come for you. A game might always be played. And something might be this and something might be that. You want your money now. Jeff Bezos didn't scheme for no money. Jeff Bezos made all that money and he's going to fucking die with it. And no one's going to play with him ever, as far as I could tell, because you got your Amazon packages and he got his money. So you can't blame him for shit. He's going to do what he's going to do and he's going to have what he's going to have. You know what I'm saying? But if you played a dirty little game or you got a bunch of crypto shitcoin and you pawned it off to someone else, you know what I'm saying? Yeah, let's say I destroyed this little bottle cap. Anybody want to buy it for $300,000, you know what I'm saying? You could sell it to the next guy for 350, and then that guy might sell it to someone else for 450. And then that guy is just going to be looking at this shit in his hand. I'm not with that shit. I'll sell you gold. I'll sell you diamonds. I'll make a markup, 30, 40% or whatever it might be. I'll do a fair markup for my business and we'll keep it fucking moving.
Interviewer
You're providing a win win. You know, your clients, if they hold that piece over time, you said it goes up, you know.
Trax NYC
Yeah, well, listen, even if it doesn't go up, you know what I'm saying? A lot of shit you buy doesn't go up. You know, you buy a hoodie from Chrome Hearts and you wear it and It's a fucking $2,000 hoodie. And you wear it to look cool, to impress a bunch of jerk offs. And then you wear it two, three times. It didn't really go up, it went to shit. So. And I'm not any worse than them, all right? And I'm selling you gold, I'm selling you diamonds. You know, I could sell you a luxury product and that's that. Now go. Yeah, it'll go up. Gold will go up eventually, but it just went up. You know, I haven't been telling you this because.
It was, you know, high price. The fucking price was. When I started making gold videos, the price was 12.50. You tripled your money. That's it. I got you here. I don't now it's going to be. It could be with Trump, the tariffs or whatever, it could be 10 years or the economy collapse tomorrow. It could be more and more and more. I don't really know. But the easy part of the come up, I took you along for the ride. If you bought a gold chain, you know you're fucking up. That's it. It's good business. And that's what my brand stands behind. And there's not a lot of brands that are going to do it for you at all. Not even 1% of what the fuck I'm doing.
Interviewer
When Lab grown diamonds started coming in the scene, did that mess up your business for a bit?
Trax NYC
Not really. I mean, it drove the prices of diamonds down. So, you know, you could now buy more or you could buy lab. I'll sell you Lab if you want. You know what I'm saying? I like Lab diamonds.
Interviewer
You like them?
Trax NYC
Well, I mean, this ring right here is upside down. Asher cuts. You could take a look at it. It's all Lab.
Interviewer
Yeah, this looks like real.
Trax NYC
Well, it's. The diamonds are diamonds. LAB or not, it doesn't matter. Listen, this table has enough wood to make a lot of diamonds.
Interviewer
Really?
Trax NYC
Yeah. Do you know what? You look like a smart guy, my friend.
Interviewer
I don't know how diamonds are made. I'm not gonna lie.
Trax NYC
Well, do you know what carbon is?
Interviewer
Yeah.
Trax NYC
Okay. Carbon is a molecule that under a lot of pressure crystallizes in a very hard shape. Because carbon has, right, like six connectors. So when you push it against one another, it's like a hexagon connectors. So it's like connected in every single way. That's why light passes through. And.
It'S just like the toughest shape that you could make possibly in nature. All right. Unless you intertwine the hexagons even more. A three dimensional hexagon. I don't even know what the hell that's called. So that is a tough shape. And there's a way to do that under extraordinary heat and pressure. Like it happens underneath the earth. You put this table underneath the earth and extraordinary heat and pressure. The carbon in this table, which is, you know, the same carbon dioxide or whatever is going to crystallize into a diamond. It might Come out looking like shit. It might be. Come out looking like vs. It might come out looking like vvs. It might take a billion years to get to the surface. It might take a million years to get to the surface. Might never get to the surface. Right. Heat and pressure underground, you'll get that. And you get different varying qualities. Or you could go in a lab and you could take a diamond, a natural diamond, and put it in a lab, and you could superheat the gas around it, the carbon gas around it, and the little carbon molecules will stick to the actual natural diamond and they'll grow. Okay. Because they're just super heated and they just connect some way somehow and they'll grow. So you could have a natural diamond and then grow it larger.
Interviewer
Oh, wow.
Trax NYC
Yeah. So it's a diamond. You know what I'm saying? A diamond is a diamond, and that's it. Now, I could have made this ring a natural. This ring right here isn't a cheap ring. This ring is like $8,000.
Interviewer
Damn.
Trax NYC
OK. In lab, in natural, this ring would be 35,000, $40,000. Because these Asher cuts by themselves are like, in natural, $2,000 a carrot.
Interviewer
Geez.
Trax NYC
You know what I'm saying? And. And they're upside down. You know, I set them upside down. You don't set Asher cuts upside down when they're not. When they're that expensive. You just don't, you know?
Interviewer
Yeah.
Trax NYC
So it's a.
Interviewer
It's.
Trax NYC
It's another game. So the lab can do whatever it can do. I love natural diamonds.
But there's things you can do with lab diamonds that you will never do in natural.
Interviewer
You went to an actual diamond mine, right? I think I saw a video, though. Yeah.
Trax NYC
I went to an artisanal diamond mine. I want to go to an actual diamond mine in Sierra Leone. I mean, in Botswana, you know. So we're going to see about that, because the jewelry show going to come here in Las Vegas, and a lot of people from the African nations are going to come over here and they're dealing with the diamond industry. And for Botswana and a couple other places, diamonds are everything. They build schools, they build hospitals, they build everything because their money's coming in from that. But they're struggling now because of all this. And De Beers, a half company, as far as I could tell, is that.
Interviewer
The biggest one in the diamond space.
Trax NYC
They regulate. If they. They have supremacy over it. They're trying to become a public company. You know, listen, someone milked the money out of that. They're hiring this and that I don't really know what's going on, but I saw artisanal diamond mining in.
Sierra Leone.
Interviewer
What's artisanal mean?
Trax NYC
I mean, it means that it's a small operated mine that people, you know, you might have a backyard and there might be diamonds in it. Okay. So you go out there with your buddies and you dig up the soil and you sift for diamonds. And how do you know there's diamonds there? Do you know?
Interviewer
No.
Trax NYC
Well, where there's diamonds, there's another type of rock. It actually kind of looks like whatever the hell this is right here.
Interviewer
Oh, yeah?
Trax NYC
Yeah. Well, this is some, some, some other shit. But there's something in the ground that when you see it, it's in the layer where diamonds usually are.
Interviewer
It's like a black rock.
Trax NYC
Yeah, it's like a black rock. Like a shale type deal. So people look for that and they're like, oh, this is here. That means we could find diamonds. And they pack the dirt in one season and then they sift it in another season looking for that stone. And it's a tough life, but if you find it, there is a way, a fair trade way to get paid for it and get that money to.
To change your life and to change your situation, you know?
Interviewer
You find any?
Trax NYC
I didn't. No, I didn't find any. You know, I wasn't really looking. I just want to know what the hell was going on. If I want to buy a diamond for cheap, I would just buy it from someone who's pawning it. I don't need to fucking dig for it. Saying, if you think I need to fucking dig in the middle of Africa for a fucking diamond, you're crazy. You know what I'm saying? The cheap way to buy diamonds is.
Through pawn shops and auctions. Somebody who fucking. It's got a debt or some shit and they need to cash it in, and they're cashing in their stones and you buy it for pennies on the dollar.
Interviewer
I bet Vegas is great for that with all these gamblers.
Trax NYC
Well, yeah, there's pawn shops all over here, you know what I'm saying? And they'll give you, you know, there's something that there's something that there's some prices for, some things that you just can't go wrong. You know, if someone pulls up in, let's say, a 2019 Mercedes S Class, okay, what's the price of something like that?
Interviewer
Do you know you're talking about the.
Trax NYC
G wagon or the G wagon, let's.
Interviewer
Say I paid 160 for 2019.
Trax NYC
Okay. 160 for 2019. Okay. So somebody pulls up and they gotta let it go for 80. No brainer.
Interviewer
No brainer. Like you said, you operate on 30 to 40% margin.
Trax NYC
Yeah, no brainer. They could go and you could buy yourself some diamonds. And that's the way diamonds work. You just take it for a price that is safe and comfortable, and that's how you cash it in. Gold works different. Diamonds work different.
Interviewer
I mean, that's how these kids are blowing up. They're doing these diamond negotiations on video now. I'm sure you've seen them.
Trax NYC
Yeah, yeah, yeah. I mean, of course I've seen that. You know what I'm saying? And yeah, they're doing that and they're flipping coins and they're doing whatever. And it's an interesting trend. A shout out to Moses, you know. You know, he's a real. Like, I'm only half so, you know, my powers are limited. You know what I'm saying? He's more. He's deeper in there.
Interviewer
You don't film your deals. I notice.
Trax NYC
I do feel. I don't. I don't do deals. I do business, you know what I'm saying? Like, I don't buy a certain thing and I don't bargain back and forth. I don't really have that skill. So if I don't have that skill, I don't do it. If I don't know how to dance, I'm not going to dance. If I don't know how to sing, I'm not going to sing.
Interviewer
Negotiation isn't your skill.
Trax NYC
It is, but on a serious business deal, ok? For something more important. So we're going to lock in real terms over the course of months and years, all right? And how much I'm going to buy per diamonds per month to build my production and shit like that. But if someone comes in for a watch.
And I don't know how much it costs, you know, or I'm. I don't want to memorize the price of every watch, man. I really don't.
Interviewer
That's impressive that people could do that, actually.
Trax NYC
Yeah, they do it because they love it. If you don't love it, you can't do it. I don't want to know. I don't care. I don't know about the Patek Philippe 5980. And this one and that one and this dial and this here and this, that and this baseball card and that and here. I don't know. I don't do that. I do. I record when someone comes in and they have a parcel of opals. And I'll say, okay, you know, I'll come up with a real business deal. Give me this for that and that for this. And we'll make a deal and I'll make something out of it, and I'll promote my website, tracksmyc.com or whatever. Everybody does things different.
And. And there's a lot of ways, and some people have better skills. But sometimes I get angry when people negotiate.
Interviewer
You do?
Trax NYC
Because they play with me too much.
Interviewer
You take offense to it.
Trax NYC
If you're going to give me a high price and you're going to try to, you know, because I have. I like to give. You know what I'm saying? I love to give. I love to give gold. I love to give knowledge. I love to give advice. I love to give. I'm a very giving person. And when I see someone's taking advantage of that, I get angry and then I turn into a different person.
Interviewer
I saw that person on no jumper.
Trax NYC
Yeah, yeah. Then I like to focus my mental energy on that individual and I analyze their weaknesses, and then I haunt them and I break them.
Interviewer
So you'd like to hold resentment on people you don't like?
Trax NYC
I don't know. I like to hold resentment on people that took my kindness for weakness. You know what I'm saying? I. I don't like that. And, you know, I want to be pleasant here with you. I want to be pleasant. I want to be cordial. From the moment I walk in to the moment I walk out, someone gets disrespectful, you know, and that's not. That's just me. There's a lot of people like that. There's a lot of serious, strong people, you know what I'm saying? That. That have calm and courtesy. And if you. They see that you overstep that, that's like the biggest insult, you know, that's like some primitive shit. And then I have to. I have to turn on a dark and negative side of me, which I want to avoid. But once it comes online, it's a problem. You know what I'm saying? And it's a problem because I'm effective, okay? I'm effective at explaining myself. I'm an effective at doing business. And I'm also at effective at breaking a person down, right? They might be in one psychological state. They might have a girlfriend. They might have a mother. Well, how did your mother raise you? To be a fucking thief or a whore or this or that, well, why did you this? And I'll find a way to kind of haunt the person in ways that they don't understand. If you see me marketing my business by giving away gold, you know, a lot of the social media shit in the diamond district, I pushed it and I started it and I started people. Ok, because before for people, you had to kind of be someone else, fill someone else's shoes. And our own talents and our own skills were in the shadows. And, you know, I'm not trying to be one person from another culture or another another. I showed what my skills and what I learned and now there's a lot of amazing people that are from the diamond district that are showing their amazing skills in business, negotiation, communication.
Interviewer
Yeah, okay.
Trax NYC
And that's a beautiful thing and.
That'S something that I did and I was effective. And I'm a leader in communication in a creative, interesting way. So when I'm gonna you up, I'm gonna come at you in a way that you don't understand or realize. Just in the way that I market my business and handle my shit. And I will fuck you up. You know what I'm saying? You got to be. It's not going to be everybody. You got to be really, really tough to, you know, put up a serious fight. But if you're just an arrogant person who's got a head full of fucking dreams, I'll. I'll haunt you in a way that you can't even understand.
Interviewer
Does that still happen at your level now?
Trax NYC
Yeah.
Interviewer
Really?
Trax NYC
Again, you know what I'm saying? Like, people get to know me and they, I take care of them, I give them a raise, I put them on their feet, you know, then they try to take advantage of them. I say, I don't want to sit here and fight this person. I know they're going to try to fight back because they think I'm soft. Here. Take it fuck out of here. And they feel like they have a right. They feel like they won. They pulled it out. It's like a baby, you know, I'm saying, and the baby's pulling something out of your hand and you're like, here. And they, they don't understand that you could just throw them out the fucking window at a moment's notice. And that happens to me all the time. That's why I need people who understand me and they need to be the managers for these idiots. Because some people, I've realized there's different levels of humanity. There's the, there's, you know, ones that could meld with your mind and comprehend where you're at and what you're doing. And then there's the type of human being that needs to be set with rules and told what to do. They only want to do what other people are doing. They only want to do what other people are doing. They're wearing that. I want to do it. Yeah, they're doing that. I want to do it.
Interviewer
You know, I'm saying that's most people.
Trax NYC
Yeah, that's most people. And the lower your self esteem, the more you are like that. Okay. The less you value yourself and look around. You know, interns would come like to my company from France.
Interviewer
France?
Trax NYC
Yeah. There used to be like a lot of French interns from that would come to my company to learn and shit. And just one came and then she said in her school that it was a good internship, but a lot of came so ones would come.
And you know, unless they see.
You praising one successful, they don't want to compete. They only want if the. You know, it's like this could be like a group of four or five girls or something like that. And unless they see one girl doing something, the other girls don't get motivated. You know what I'm saying? Right. You can have a chick. Some chick was on my phone, you know, he took a picture or whatever. She was looking and I'm driving and she's swiping through my phone while I'm driving. And until she sees a picture with a. With me, with another girl, she don't want to. She's, you know, that inspires her to compete for me more. Why? I'm the same person sitting next to you. Do you really want to see me with another woman that turns you on more to be with me? It's fucking crazy, you know what I'm saying? That's a crazy way of thinking. It's a primitive way of thinking. It's a way of thinking I never understood. And that's why I need to keep a buffer between me and people like that.
Interviewer
A lot of girls are like that though. As soon as you start dating, one more will flock towards you.
Trax NYC
Yeah, I mean, that's just the way they are. But.
You know, if that's how it is, that's how it is. I don't know.
Interviewer
Yeah, I'm the opposite. If I see someone I like with. With another man, I'll give up on it, you know?
Trax NYC
Yeah, absolutely. Well, listen, desirability obviously works different for men and women, but you can have a really pretty girl and you Want her sexually or whatever. But if she's doing onlyfans, if she's taking off her clothes, like, do I really wanna, you know, if she had a twin sister and she's wearing, you know, an H and M sweater, and this one's, you know, shaking her ass. And some people will take the. This one, but if you have the option between the two, I'd probably take the more conservative one, but that's just me. It's more comfortable. Whatever. But, yeah, people are different and people are wrong and they make a lot of mistakes and then they fuck up their lives and it's too late. Women, when they're young, they have an advantage. They're desirable, and they sometimes can overplay their hand. And then by the time they, you know, want to settle down, they have to settle down. Okay. They have to go lower than what they would have got if they were in their 20s, but now they're in their 30s, you know what I'm saying? Because they overplayed their hand. They overplayed their hand.
Interviewer
How's the dating scene in New York right now?
Trax NYC
How's the dating? If you're successful and have money, I'm sure it's wonderful. You know what I'm saying? If you're not, it's whatever. Same as it is everywhere, man.
Interviewer
Well, I was just in Miami, so I just found out one out of seven girls in Miami are on OnlyFans now.
Trax NYC
I bet they are. I mean, Miami is the worst place if you're a woman. The competition there is crazy. Listen, it's all about where you're at. And, you know, when. When I would go to Japan.
You know what I'm saying? Like the. It's an advantage.
Interviewer
Yeah.
Trax NYC
Okay.
Interviewer
You're the tallest one there.
Trax NYC
Yeah.
Interviewer
Money.
Trax NYC
Yeah. Exact, foreign, whatever. They look at you completely different. They. They think I'm Al Pacino over there, bro. You know what I'm saying? So different places you go, you have a different value, right? Different places you go, you have a different value. There's some places where. And then you should go to those places to be as valuable as you could be.
Interviewer
Facts.
Trax NYC
So that's really what it is. Women go down to Miami where all the other girls are in all bikinis working out all day, and they're all hungry for that feeling. And, and. And when time is not on your side and a lot of time has passed, you start to become desperate, okay? And that can happen to anybody in any circum Circumstance if they made mistakes and might. Well, a lot of women are out there might be in that situation because they're competing against one another like crazy. Someone's got to lose.
You know? What is that noise in the background?
Interviewer
Oh, there's people talking out there.
Trax NYC
Oh, okay.
Interviewer
Yeah. You're good, though. Yeah. No, this has been cool, man. I agree, though. Like, I grew up in Jersey. I was telling you, in like, a 10 in Jersey. They moved to Miami. They're like a six, seven. Yeah, it's tough.
Trax NYC
Yeah. But they're all. They have stars in their eyes. They want to think that they're gonna go down there and this is gonna happen. That's gonna happen. This is gonna happen. That's gonna happen. But the universe has got numbers behind it. If you're in a place where the competition is high and it's. It's really good comp. When it's high competition, but you are the best of the best, it becomes, you know, your game. But if you're in, you know, not the best of the best, and you have some flaws or some setbacks or something, you want to be where you're valued more, but that's obvious. But women are not logical thinkers in a lot of ways.
Interviewer
Yeah.
Trax NYC
They're emotional thinkers, and they're all thinking about the story and shit, you know, and there's sometimes, like, I say something to, you know, some girls that even like me or whatever, but I might say something that might be true, but with their head just turns it upside down, they cannot recover from it. All right, I'm not even going to say an example, but, you know, whatever. You know, the example we might. I don't want to hurt somebody's feelings out there or whatever you want. It might be a certain age gap or certain. This. Women can't get over words.
You know, they can't get over words. They need a story. They need a narrative, as far as I could tell. But that's just what it is.
Interviewer
Well, they're more emotional. I think it's fact at this point. You know, I think it's just innate nature, man.
Trax NYC
Why is it. Why is it in a nature for them to be more emotional? Was the. What's the evolutionary advantage to have one person?
Interviewer
That's a good question.
Trax NYC
One person more emotional and another person less emotional. Working together. Together to create a family.
Interviewer
Yeah. I wonder why God made it that way.
Trax NYC
Well, listen, it's nature in. In essence. And the reason being. I understand it, and there is an answer for that. And the reason being is it's a social creature.
Interviewer
Okay?
Trax NYC
So we're not. We're you know, like a tribal group. So a woman will be communicating what she feels with another woman, with this person, with that person, to find out who's who. And they're in a. They're. They're operating in a different dimension. You know, in a group, a man is going to be like, if you're either going to kill each other or not. Ok, all right. A woman might play a different game. A man is going to dominate in a sense that if we're going to fight for the same territory, it's about who's who, what's what. But human beings are more complicated than. There's the emotional component. And, you know, she'll talk to your wife and they'll group again. Some crazy, you know.
Interviewer
Yeah. When you were my age, when you were in your 20s, were you putting women to the side to focus on business?
Trax NYC
Yes.
Interviewer
That's what you got to do, right?
Trax NYC
Yes, I agree. I mean, it's. It's.
Your mind has to develop.
Without interference. If you're coming home and you're alone and you're sitting there and you're dwelling on the price of gold, you're dwelling on your staff, you're dwelling on a new commercial, that's one thing. If you're coming home and your chick is there and she wants to watch Netflix and you guys have to order out and you got to do this, and you got to. You're not really going to have the fucking time to think about anything. You're not going to have the time to contemplate a plan.
All right? Because she's going to be there and she's going to be doing shit and bothering shit. And she's, you know, interrupting or whatever, arguing or whatever, and then, you know, you didn't come up with a plan. You don't have the money to do this. And now she's this and now she's. And listen. But at the same time, you don't want to overthink and you don't want to over burn yourself out.
But sacrifice is your 20s. If you're a man, the more you sacrifice, if you do it in the right way, the more you're going to have in your 30s, 40s, and 50s. It's a man, you know, an amazing decade. Listen, I could have been in solitary confinement in my 20s, but if you have a fucking great year when you're 38 years old, it doesn't even matter.
If I go and I buy, you know what I'm saying, a Lambo tomorrow and I got a nice crib And I got a fucking beautiful chick here. And this one here. Doesn't matter what the fuck I was doing 10 years ago. I don't care.
You know, it's all behind me. And the worse it was, the more I'll enjoy what I have in front of me now.
Interviewer
Yeah.
Trax NYC
So it's all bullshit, you know, on that end, if you're in your 20s and you're sitting here and you're planning a thing and you want to go backpacking in Europe and do a bunch of that's on you. Don't cry when you're in your 30s and then you have. Manhood is facing you and you're, you know, manhood is facing you and you're not. And you're not up to par.
Interviewer
A lot of people party in their 20s and they sacrifice their youthful energy, man.
Trax NYC
Yeah. And listen. That's the way nature goes. Listen, the devil wants. What does the devil want? So to speak? This entity of destruction. What does he want?
Interviewer
Wants to distract you.
Trax NYC
For what?
Interviewer
Keep you on the wrong path, I guess.
Trax NYC
So what's wrong with the wrong path?
Interviewer
He doesn't want you to succeed. Right.
Trax NYC
Why not?
Interviewer
He wants to feed off your energy.
Trax NYC
He doesn't need to feed on nothing. He wants to destroy the world. Wants the world to be destroyed. To say, see, it was all for nothing. The prophets, what they were talking about, the suffering, the crimes that were gotten away with or not gotten away with, and every good deed and bad deed all went into the dust. The same bullshit all along. That's what he wants. How does he do it? He's got to get you to waste your fucking time and energy. Distract young people. If young people you're talking about, right, here's an example. If they didn't go in Iraq and Afghanistan and spent $2 trillion in, you know, in those years 2000, 4, 5, 6, 7. And they took that $2 trillion and they invested it in all the school kids of America and giving them, you know, programming classes or giving them some sort of extracurricular activities where they could have fun, meet people and this and that, this society would last for a thousand years just off of one point of history. But no, the towers got hit. Building 7 went down some way. Somehow the Pentagon got hit. You know, somebody was supposedly able to take a airplane and fly it at, you know, I understand you're hitting the tower.
Interviewer
Yeah.
Trax NYC
You're hitting a six story building. You got to take a. It's your first time flying a jumbo jetliner. And you got to sit here and Fly it at the rooftop level of apartment buildings. Anyway, it doesn't make sense to me. Didn't see an airplane, didn't see nothing. That all happens. And you do that and redirect the energy of a nation to go kill half a million people all over the world. Well, that's, you know, that's why we have the society we have today hanging on by a snot string. So that's what the devil wants. The devil wants for it to be destroyed. Destroyed, all for nothing. That's all. And you have to fight the devil in your life. And everybody has to fight the devil in their life, you know what I'm saying? Because he wants you to pop molly.
Have a good time, get on prescription drugs as a kid, go on a cocaine, and then wind up 30s with your brain looking like Swiss cheese, unable to operate and destroying the lives of your friends and your family and the people around you. So it all could end. That's it. Simple. It's. One thing goes to eternal life and the other one goes to death. It's destruction and creation. These are the two real forces in the universe, man. Either living or you're dead. It's as simple as I can fucking tell you, spiritually or physically.
Interviewer
Be aware. Guys. Tracks. It's been awesome, man. What are you doing next? I know you got a lot going on.
Trax NYC
I'm gonna hang out with my friends, grab some sushi and shit, take it easy. I'm gonna go see some art shit in Naples, Florida. Get back to work. Get back to making videos. Get back to marketing my business. But before we go, man, I gotta ask, you know, I got a friend, Goob you. Oh, yeah, yeah, yeah, Goob you. He's got on his page and you just could tell your side of the story or whatever it might be, you know I'm saying, like he was telling me, you're. You're charging five grand or some, you know, for an appearance on your social hour or whatever and your numbers are cooked or whatever.
Interviewer
Yeah, I'll share my side. I've never done it actually. So. Yeah, he made that video a year ago. It's been. Been quite some time. But yeah, I do charge an appearance fee. I think he thinks I keep all the money. I don't know. I didn't watch the whole video. But basically he was mad I was charging people to come on and making a lot of money. I'll be honest, the business isn't profitable this year. I don't make a lot of money. I reinvest almost everything back into the business. Yeah, I have a lot of staff, editors, clippers. I pay them $40,000 a month.
Trax NYC
Wow.
Interviewer
I could post that.
Trax NYC
Why do you have to spend so much per month?
Interviewer
Well, you pay per million views, right? So let's say I have. In my Discord server, we have 800 people. They're all clippers. They're all teenagers, young kids, and I pay them 400 for every million views.
Trax NYC
Okay. Why don't you lower it to 200?
Interviewer
I probably could now that there's a lot of them, but.
Trax NYC
All right, news flash. Discord going down to 200.
Interviewer
Yeah. I'm paying for 50 million views a month, so that's 20k there. And then I have my own internal clippers, who I pay another 15k a month. So just a lot of overhead, man.
Trax NYC
Well, listen, you know what I'm saying? That's. It is what. This is business. It's a complicated business. I appreciate coming on. I think you have great questions.
Interviewer
I do.
Trax NYC
A great conversation. I came on here because I saw Andrew Tate. I like the conversation over there. I like the way it worked. You know, his clips come up all the time, and I give him a listen all the time because they're good. They have some wisdom to them, certainly. And anybody who shares wisdom, and we could all collect it would all be the better for it. That's when the devil loses and so on and so forth. And my friend Goob, you has a lot of wisdom, is a very smart guy, too.
Interviewer
Open invite for him to come on, by the way.
Trax NYC
All right, Goob, you heard it, you know, Come on. Bury the hatchet and share your. Shine your light onto the world.
Interviewer
Do it. Thanks for coming on, man.
Trax NYC
Thank you for having me, man.
Interviewer
Thanks for watching, guys. Peace.
Host: Sean Kelly
Guest: Trax NYC (Maksud Agadjani)
Date: June 4, 2025
In this raw and wide-ranging conversation, Sean Kelly sits down with Maksud Agadjani, better known as Trax NYC, to unravel the story behind building his $42 million-a-year jewelry business over two decades in New York’s cutthroat Diamond District. Trax candidly discusses money, gold vs. crypto, business ethics, the spiritual dimensions of entrepreneurship and survival, and his unfiltered opinions on love, culture, and what it truly takes to win in life and business.
Blunt, streetwise, a little brash but deeply reflective; Trax NYC oscillates between tough business philosophy and surprising spiritual, almost philosophical, insights. He is unfiltered, sometimes controversial, but clearly invested in both the success of his audience and his own ethical legacy.
For those who want an insider's look at how real wealth and business is built—and kept—Trax’s story is a compelling mix of street smarts, risk, resilience, and spiritual worldview. His lessons apply beyond jewelry: focus on tangible value, play the long game, invest ethically, and remember that both luck and fate play roles for those who keep moving.
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