How Masterminds Transformed My Business Strategy | Parker Patterson DSH #1173

Summary

Digital Social Hour: How Masterminds Transformed My Business Strategy | Parker Patterson DSH #1173

Host: Chris Gethard
Guest: Parker Patterson
Release Date: February 10, 2025
Duration: 32 minutes
Transcript Excerpts: [Available throughout the summary]

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1. Introduction to Masterminds and Mentorship

Chris Gethard:
"We met through Eric Spofford, so shout out to him as well."

Parker Patterson:
"I started working with Eric about a year and a half ago and it's been incredible." [00:57]

Parker introduces the concept of masterminds, highlighting their pivotal role in his entrepreneurial journey. Masterminds, as described, are powerful networks that foster growth, provide valuable connections, and offer mentorship from experienced individuals.

2. The Power and Impact of Masterminds

Chris Gethard:
"I've gotten so many guests and business deals from masterminds it's crazy. The ROI is honestly insane. If I measured it, it's got to be at least 10 to 1." [02:06]

Parker Patterson:
"It's game changer. It's like I can't believe how much power actually comes out of just getting out there, meeting people, investing in yourself and getting in those masterminds." [02:16]

Both host and guest underscore the immense return on investment that masterminds provide, emphasizing networking, collaboration, and access to resources as key benefits.

3. Parker's Journey to Finding Eric Spofford

Parker Patterson:
"I actually went to a mastermind that he had at his house, met him in person. I'd seen him some clips online, I think. First time I heard about him was on Andy Frisella's podcast. I was like, man, that guy's got a really cool story." [01:31]

Parker shares how he discovered Eric Spofford through various platforms, attended a mastermind event, and recognized the alignment between Eric’s experiences and his own business goals, leading him to invest in a mentorship relationship.

4. Family Background and Early Influences

Parker Patterson:
"I grew up with 11 brothers and sisters. Nine of them are adopted and seven of them have special needs." [04:15]

Raised in a large, entrepreneurial family dedicated to special needs adoption ministry, Parker's upbringing instilled in him values of care, empathy, and business acumen. This unique family dynamic influenced his approach to entrepreneurship and caregiving.

5. Transition to the Assisted Living Industry

Parker Patterson:
"I started building a small portfolio of real estate and started looking at some different things we could do with our properties and stumbled across the concept of assisted living." [09:42]

Combining his real estate investments with his caregiving background, Parker identified a gap in the assisted living market, particularly catering to the baby boomer generation. His personal and professional experiences guided him to create a luxury boutique-style assisted living model.

6. Business Model: Owning vs. Renting Real Estate

Parker Patterson:
"It is somewhat capital intensive because we also own the real estate of our business as well. So that's kind of the biggest cost aspect to it is buying the real estate, getting it converted for our needs and then getting it licensed, updated, everything that works for our model." [04:30, repeated at 13:08]

Chris Gethard:
"I think in the long run it's probably smarter." [13:30]

Parker explains the strategic decision to own property rather than rent, highlighting long-term financial benefits, tax advantages, and control over the operational environment as primary reasons for this approach.

7. Scaling the Assisted Living Business

Chris Gethard:
"We want to get to 40 locations." [13:53]

Parker Patterson:
"Our goal is scaling it rather than just going through and building big facilities and knocking out as much bed count as possible. We're trying to change that completely and do something quite a bit different and maintain quality." [14:27]

Parker outlines his vision for scaling the business thoughtfully by maintaining high-quality care through smaller, decentralized communities. This strategy contrasts with industry norms that prioritize rapid expansion and high bed counts, potentially compromising care quality.

8. Overcoming Challenges in Entrepreneurship

Parker Patterson:
"I was destined to start something. When I faced a partnership split and had to close two buildings, I turned to the 75 Hard program to keep my sanity and focus." [28:10]

Parker recounts overcoming significant business challenges through personal discipline and structured programs like 75 Hard, which helped him maintain resilience and strategic focus during turbulent times.

9. Mindset, Health, and Personal Development

Parker Patterson:
"Health and fitness does a lot of different things. It ties together, but ultimately allows me to stay strong mentally, be able to work through problems and situations better, stay more crystal clear and operate at a high level." [16:15]

Emphasizing the interconnection between physical health and mental clarity, Parker discusses his daily practices, including visualization and meditation, which bolster his leadership and business effectiveness. His commitment to personal development is integral to his professional success.

10. The Importance of Selecting the Right Mentors

Parker Patterson:
"You got to verify and vet who you're working with. Find somebody who's got the values that you align with and has the entire package." [19:51]

Chris Gethard:
"Find someone that's exited and see what they charge, I guess. Do you believe in manifestation?" [21:42]

Parker advises entrepreneurs to diligently vet potential mentors, ensuring alignment in values and proven success. Investing in the right mentorship can provide invaluable insights and connections that propel business growth.

11. Relationships and Support Systems

Parker Patterson:
"If you've got somebody that's in your corner that's loyal, there's a lot of value in that." [31:08]

Parker highlights the critical role of supportive relationships, particularly with a significant other, in maintaining motivation and accountability. His six-year relationship exemplifies the strength and stability that partners can bring to an entrepreneurial journey.

12. Vision for the Future and Closing Thoughts

Parker Patterson:
"Next for us is just continuing to grow and scale the company. Keep doing the same things that we're doing, just getting better physically, getting better mentally, growing the team, getting the right people in the right seats, expanding and growing in the right way with quality." [31:32]

Parker concludes by reaffirming his commitment to sustainable growth, personal and team development, and maintaining high standards of care as he expands his assisted living business.

---

Notable Quotes with Timestamps

• Parker Patterson [00:57]:
  "It's game changer. It's like I can't believe how much power actually comes out of just getting out there, meeting people, investing in yourself and getting in those masterminds."

• Chris Gethard [02:06]:
  "The ROI is honestly insane. If I measured it, it's got to be at least 10 to 1."

• Parker Patterson [04:15]:
  "I grew up with 11 brothers and sisters. Nine of them are adopted and seven of them have special needs."

• Parker Patterson [13:08]:
  "It is somewhat capital intensive because we also own the real estate of our business as well."

• Parker Patterson [16:15]:
  "Health and fitness does a lot of different things. It ties together, but ultimately allows me to stay strong mentally."

• Parker Patterson [19:51]:
  "You got to verify and vet who you're working with. Find somebody who's got the values that you align with and has the entire package."

• Parker Patterson [31:08]:
  "If you've got somebody that's in your corner that's loyal, there's a lot of value in that."

Conclusion

In this episode of Digital Social Hour, Parker Patterson delves into the transformative impact that masterminds and mentorship have had on his business strategy. From his unique family background and entrepreneurial ventures in the assisted living industry to his emphasis on personal development and strategic scaling, Parker shares valuable insights for aspiring entrepreneurs. The conversation underscores the importance of building strong support systems, maintaining a disciplined mindset, and selecting the right mentors to navigate the complexities of business growth successfully.

For those interested in Parker's journey and insights, he can be found on Instagram @bparkerpatterson.

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Note: This summary excludes advertisement segments and focuses solely on the substantive content of the conversation between Chris Gethard and Parker Patterson.

Transcript

[Navy Recruiter]

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[Parker Patterson]

It can be depending on how you want to do it. And it's all relative. Right. You know, it is somewhat capital intensive because we also own the real estate of our business as well. So that's kind of the biggest cost aspect to it is buying the real estate, getting it converted for our needs and then getting it licensed, updated, everything that works for our model. So that's the capital intensive aspect of it.

[Chris Gethard]

All right, guys, we got Parker here today from Austin. We're going to talk assisted living and mindset, man. Thanks for coming on.

[Parker Patterson]

Yeah, thanks for having me.

[Chris Gethard]

Absolutely. We met through Eric Spofford, so shout out to him as well.

[Parker Patterson]

Yeah.

[Chris Gethard]

Is that one of your first mentors?

[Parker Patterson]

Yes, one of the first. Definitely the best.

[Chris Gethard]

Yeah. Yeah.

[Parker Patterson]

I started working with Eric about a year and a half ago and it's been incredible.

[Chris Gethard]

I mean, not many people have a. It was a nine figure exit, right? Yeah, not many people have that. Just so to have that as a mentor is huge for entrepreneurship.

[Parker Patterson]

Absolutely.

[Chris Gethard]

Yeah. Because a lot of people never exit. And a lot of people never exit a nine figure company. How did you get acquainted with them?

[Parker Patterson]

Yeah, so I actually went to a mastermind that he had at his house, met him in person. I'd seen him some clips online, I think. First time I heard about him was on Andy Frisella's podcast. I was like, man, that guy's got a really cool story. And then just, I think saw it on Instagram, he was having a. A mastermind at his house, went to go check that out, met him in person, and then just saw the similarities in his business with my business and I decided that it's no brainer. I was like, this guy's done exactly what we're trying to do. Why wouldn't I hire him as a coach? Yeah, I hired him on the spot, started working with him one to one, and then also joined his inner circle group. And I've been in it ever since.

[Chris Gethard]

Love it. The power of masterminds, right?

[Parker Patterson]

Oh, absolutely.

[Chris Gethard]

I've gotten so many guests and business deals from masterminds it's crazy. Yeah. Like, the ROI is honestly insane. If I measured it, it's got to be at least 10 to 1.

[Parker Patterson]

Oh, incredible. Yeah. It's game changer. It's like I can't believe how much power actually comes out of just getting out there, meeting people, investing in yourself and getting in those masterminds.

[Chris Gethard]

Yeah.

[Parker Patterson]

Can't say enough good things about them.

[Chris Gethard]

You just came from one.

[Parker Patterson]

Exactly.

[Chris Gethard]

It was in Portugal, you said. Yeah, that's pretty crazy. I've only been to ones in the.

[Parker Patterson]

U.S. yeah, this is my first international one. It's a bunch of guys that were from the US but they got connections out in Portugal. And the guy who threw it, he's got a buddy that owns a resort out there, and they did kind of a soft opening for us. We were some of the first few guests.

[Chris Gethard]

Oh, that's cool.

[Parker Patterson]

It was incredible.

[Chris Gethard]

Yeah. Traveling is. I take a lot of pride in traveling. You know, you get a lot of different perspectives. You experience new cultures, meet new people. Yeah, I. I always, like, recommend people to travel.

[Parker Patterson]

Oh, absolutely. Yeah. You see things through a different perspective, meet great people, just exposed to different cultures. I love it.

[Chris Gethard]

Yeah. What were your big takeaways from this mastermind? Anything you find out or anyone you meet in particular.

[Parker Patterson]

Yeah, great connections. We'll see, you know, what comes of that. But this in particular, the guy that owned the resort was very inspiring. He came from nothing. He had a crazy story. He started, I think, actually washing windows for Ferrari, of all things. He immigrate from Portugal, came to America, started washing windows, worked his way up, just said yes to everything, and ended up getting into landscaping from there and then construction and development and I mean, nine figure, possibly ten figure net worth, I mean, incredible, damn, incredible dude. And he's just absolutely crushing it. He's in his 60s now and has just made this incredible life and just super inspiring to be around. Just one of the most enjoyable, happy, positive people I've ever seen. And to see the resort that he built and all the other projects that he had mentioned is just extremely inspiring. And just seeing his mindset and seeing there's no limitations on it. He started with nothing, just came to America with a dream, didn't even speak English. And wow. See what he's been able to build was incredible.

[Chris Gethard]

I love that. Rags to riches, right?

[Parker Patterson]

Yeah.

[Chris Gethard]

Was it similar for you? Were you starting off pretty, pretty rough or.

[Parker Patterson]

No, I had a great upbringing. I had came from a little bit of a unique background, so my parents have a special needs adoption ministry, so I grew up with 11 brothers and sisters.

[Chris Gethard]

Damn.

[Parker Patterson]

Nine of them are adopted and seven of them have special needs. Holy crap. That was very unique in and of itself. And then came from a kind of an entrepreneurial family, too, so. My dad's an insurance agent with Farmer's Insurance. He's been very successful in that. And I actually was originally in the family business and then kind of parlayed that into what we're doing now with assisted living. But I grew up just in a. In a family business and around entrepreneurship and lived a comfortable life with that and got to see some of the. The positive aspects of it and also see, you know, some of the struggles that come with entrepreneurship, but definitely caught that bug very early on, just seeing my dad go through it.

[Chris Gethard]

Yeah, that's incredible, man. Eleven brothers, nine adopted. Only one. One blood brother, I guess.

[Parker Patterson]

Brothers and sisters, Brother and sister. I have two biological siblings, a brother and a sister, and then the rest of them are adopted.

[Chris Gethard]

Dang.

[Parker Patterson]

Yeah.

[Chris Gethard]

All in one house. How big was the house?

[Parker Patterson]

Yeah, pretty big house. They've still got it. It's about 7,000 square feet.

[Chris Gethard]

All right, so you still had your own room, at least.

[Parker Patterson]

I could have. I shared it with a couple of my brothers just because it's a big room and it. It worked out.

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[Chris Gethard]

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[Parker Patterson]

Yeah, I mean just seeing things through a totally different lens and a lot of them are international adoptions so we got to travel and go see and experience those things firsthand. I've spent a lot of time in Haiti, spent place, spent time in places all over the world and so just to see kind of where they came from and experience it firsthand. It's. It's one thing to hear about it, but to go over there and live through it and, and actually experience that firsthand. Yeah, totally shifted my mindset perspective gave me a lot of a different viewpoint on things in America. And it's extremely aggravating to me when people sit over here and complain about, you know, whatever's going on and whining about, you know, a crack screen on $1,000 iPhone. Like people have real problems.

[Chris Gethard]

Yeah.

[Parker Patterson]

There's so much opportunity here in America that anything less than gratitude is kind of insulting to people that don't have those opportunities.

[Chris Gethard]

Absolutely. Yeah.

[Parker Patterson]

That shaped it.

[Chris Gethard]

That perspectives everything, man. Yeah, I try to stay grounded. Sometimes I find myself drifting apart because it's easy to in a materialistic society. And then I got to, you know, take a step back and realize, you know, not a lot of people got this chance. Yeah, I'm born in America. I was born middle class.

[Parker Patterson]

So yeah.

[Chris Gethard]

You know, some people never get that shot.

[Parker Patterson]

Yeah, absolutely.

[Chris Gethard]

Yeah. Growing up in Haiti, I'm sure they don't even have Internet in some places.

[Parker Patterson]

Yeah, no, Internet's the least of their concerns actually. My little brother who's now 16 before he was adopted, we got him when he was about 20 months old. He was going to be a human sacrifice and so.

[Chris Gethard]

Human sacrifice?

[Parker Patterson]

Yeah, yeah. Voodoo over there is real and oh my God. Yeah, they were going to, they were going to barbecue him. So luckily he escaped and through the grace of God ended up in America in, in my family and extremely grateful for that. But wow, Internet was the least of their concerns.

[Chris Gethard]

I did not know they were doing that over there. That's crazy. Wild human sacrifice.

[Parker Patterson]

Yeah.

[Chris Gethard]

Voodoo man. Yeah, don't mess with voodoo.

[Parker Patterson]

No. Can't make this stuff up.

[Chris Gethard]

Yeah. So how'd you get into the assisted living? Because that's your main business now, right?

[Parker Patterson]

Yeah. So to make a long story short, I was selling insurance in the family business, investing in real estate. So I was interested in that from a young age. I got my first property when I was 22, mostly long term rentals. Started building a small portfolio of that and started looking at some different things we could do with our properties and stumbled across the concept of assisted living and started learning about it, learning about the demographics behind it, the big need for it with the baby boomer generation and all of that and realized that there's a big need that's not currently being served as well as it could be. And so that with my unique upbringing, taking care of people, there's, there's a lot of similarity in taking care of kids with special needs and taking care of the elderly. It's just different stages of life.

[Chris Gethard]

Yeah.

[Parker Patterson]

So I was a caregiver myself. We also managed outside caregivers. Had 247 care in my own home and then that kind of gave me a little bit of experience with that so it wasn't, you know, as scary as it would have been otherwise. And then my mother in law actually has a nursing background so she had worked privately in people's homes and then in big facilities and saw the need for something in between, which is what we do. So we have a, a luxury boutique style model that really caters to our residents needs and she kind of pushed us to get started in that. She was our original manager, has since retired from the business but helped us get started and we just kind of jumped in and got, got rolling with it and haven't looked back since.

[Chris Gethard]

Love it. The rest is History. So how many locations are you at now?

[Parker Patterson]

We've got four currently.

[Chris Gethard]

Okay.

[Parker Patterson]

Yeah. We got two others that are in development that'll be built out in the next year to 18 months from now. And then a few other plans after that, going to continue expanding, growing that business. But there's definitely a huge need for it and we want to serve that need in the best capacity that we can.

[Chris Gethard]

Yeah, because the baby boomers are all retiring now, Right. They're aging out. So there's going to be a massive need for this.

[Parker Patterson]

Yeah, absolutely.

[Chris Gethard]

Yeah, that makes sense. This is how Eric Spofford made his money, Right.

[Parker Patterson]

Similar. So he was in addiction treatment.

[Chris Gethard]

Okay.

[Parker Patterson]

So 24, 7 business taking care of people. He just took care of addicts and we take care of the elderly. A lot of similarities though.

[Chris Gethard]

Does insurance cover this type of stuff?

[Parker Patterson]

Depending on the specific niche within the industry, possibly. Most of ours is private pay. We also take long term care insurance, but traditional Medicare doesn't typically pay for assisted living in Texas at least.

[Chris Gethard]

Wow. So that's rough, man. Yeah, because I, I just got insurance, like 700 bucks a month. I looked at what I get. It's not much.

[Parker Patterson]

Yeah, it's wild.

[Chris Gethard]

You know, even if we still have a kid, it's going to be like 20 grand.

[Parker Patterson]

Yeah.

[Chris Gethard]

So it's, it's nuts, dude. Insurance industry is pretty interesting when you look into it.

[Parker Patterson]

Yeah, it really is.

[Chris Gethard]

I mean that middleman aspect of it alone is interesting. And then you see how much they're making. It's pretty mind blowing.

[Parker Patterson]

Yeah, it's wild.

[Chris Gethard]

Yeah. It's a rigged system, right?

[Parker Patterson]

Yeah.

[Chris Gethard]

But you're in a good space where it's private pay. So you're just dealing with people that can afford it.

[Parker Patterson]

Yes, absolutely.

[Chris Gethard]

How big are the houses on average?

[Parker Patterson]

Usually between four to 6,000 square feet. So pretty good size.

[Chris Gethard]

Four to 6,000. So you could fit like what, what, like eight people on average?

[Parker Patterson]

It depends on the layout, but a lot of times they're at anywhere from 10 to 16 residents.

[Chris Gethard]

Okay, that's cool. And is it labor intensive? Is it time intensive?

[Parker Patterson]

Yeah, it definitely doesn't. It depends on your, the way that you want to run them. We decided to be very hands on because quality is everything. Your reputation's everything. It is very Labor Intensive. It's 24, 7, so there's always gotta be somebody there tending to the residents and, and being there to take care of them. And so it's 24, 7, 365. There's. There's never a day off.

[Chris Gethard]

Yes. You need a good team in place.

[Parker Patterson]

Oh yeah, absolutely. The team's everything.

[Chris Gethard]

Wow. Is it capital intensive too?

[Parker Patterson]

It can be, depending on how you want to do it. And it's all relative. Right. But you know, it is somewhat capital intensive because we also own the real estate of our business as well. So that's kind of the biggest cost aspect to it is buying the real estate, getting it converted for our needs and then getting it licensed, updated, everything that works for our model. So that's the capital intensive aspect of it.

[Chris Gethard]

Why did you choose to own rather than rent the real estate?

[Parker Patterson]

I love real estate and see the value in it, just the long term play, the tax benefits. I think it makes a lot of sense for us. Since we need real estate to operate, it makes sense for us to own it.

[Chris Gethard]

Yeah. I think in the long run it's probably smarter, right?

[Parker Patterson]

Yeah.

[Chris Gethard]

If you plan on building an empire and selling this thing one day.

[Parker Patterson]

Yeah, absolutely.

[Chris Gethard]

Yeah. Do you have a number of locations you want to get to?

[Parker Patterson]

We want to get to 40 locations.

[Chris Gethard]

40 locations?

[Parker Patterson]

Yep.

[Chris Gethard]

Why 40?

[Parker Patterson]

A tenth of the way there. I think that for us it's just the right size for the type of business that we have. That's kind of the sweet spot for if we decide to roll this thing up and sell it. That would be a good sweet spot for us to jump off. So it's we're work out to about 500 beds. We love this business, love the model and the goal is in scaling it rather than just going through and building big facilities and knocking out as much bed count as possible. That's what everybody else is trying to do. And so we're trying to change that completely and do something quite a bit different and maintain quality and having these decentralized smaller communities, 16 beds or smaller. So that as we scale and grow, even though we're going to be a big company with a decent bed count, it's not going to be these big facilities which oftentimes, you know, not knocking everyone. I'm sure there's wonderful ones out there. But in our experience, a lot of times the quality of care goes down in the bigger community. And so by shrinking that down, having a personalized approach, which is what we do, the quality is able to maintain as we scale. Because they're all decentralized and separate from each other.

[Chris Gethard]

Yeah, I think that's any industry. As companies get huger and huger, like the quality goes down naturally. Right?

[Parker Patterson]

Yeah.

[Chris Gethard]

Because they're focused on scaling numbers.

[Parker Patterson]

Yeah.

[Chris Gethard]

Are there big players in the space like to have hundreds of locations?

[Parker Patterson]

Oh, absolutely. Yeah. There's plenty of them.

[Chris Gethard]

Yeah. So you can really scale this thing then?

[Parker Patterson]

Yeah, absolutely.

[Chris Gethard]

Wow, that's exciting. What else are you focused on? Is this the main thing?

[Parker Patterson]

Yeah, this is the main thing. So the real estate component of this, alongside with the main business of assisted living, memory care, and they're also launching a home care side of this business as well. So we're going through the licensing process for that currently, but essentially providing the same style of care that we're doing now, but instead of in our communities, they're going into people's homes privately and providing care in their homes.

[Chris Gethard]

Do you teach this to other people?

[Parker Patterson]

Not yet, no.

[Chris Gethard]

That could be the next thing then.

[Parker Patterson]

Yeah.

[Chris Gethard]

Margins are good in that space. Coaching and info products.

[Parker Patterson]

Yeah.

[Chris Gethard]

As you know.

[Parker Patterson]

Yeah, yeah.

[Chris Gethard]

The margins are nuts. I'm looking into that too, for podcasting.

[Parker Patterson]

Yeah.

[Chris Gethard]

A lot of people keep asking me how to do it.

[Parker Patterson]

Yeah.

[Chris Gethard]

And I never know what to say because it's hard to give advice. Like, I get hundreds of messages, you know, so it's hard to give targeted advice to each person.

[Parker Patterson]

Yeah, that makes sense. And obviously you're an expert at it, so.

[Chris Gethard]

Yeah. Yeah. So I need to come up with something that I could just send people right away, figure that out. Hopefully this year. A big part of your lifestyle is also health and fitness, right?

[Parker Patterson]

Yes.

[Chris Gethard]

What made you get into that?

[Parker Patterson]

Yeah, so for me, it's just the discipline aspect of things. Running any kind of business, as you know, can be very stressful. There's a mindset that needs to be there in order to be successful. And so health and fitness for me, does a lot of different things. It all ties together, but ultimately allows me to stay strong mentally, be able to work through problems and situations better, stay more crystal clear and operate at a high level. It allows me to just have better energy levels. I can put more into my work, put more quality work out there, which in turn trickles down to every part of our organization. So me being the leader of the company, if I'm not taking care of myself physically, then I'm not doing the best job that I can as a leader. So it's a lot encompassing with that. But to me, health and fitness is kind of the base that everything else kind of of plays off of.

[Chris Gethard]

I agree. When I. When I work with people, I. I kind of, like, judge them a little bit on their physical health. And it. It's not everything, but it is important to me to work with people that take it seriously.

[Parker Patterson]

Absolutely.

[Chris Gethard]

You know, because it's a sign that they're willing to dedicate to their health because it impacts everything, like you said.

[Parker Patterson]

Yeah. I mean, everything from appearance to just the mental aspect of it. I mean, we're here rep, you know, taking care of elderly, and if. If our team is not in shape and isn't physically showing up. Well, that it doesn't really represent. Hey, we're here to take care of your. Your loved ones, but we can't even take care of ourselves.

[Chris Gethard]

Right.

[Parker Patterson]

It's not really a good.

[Chris Gethard]

Yeah. Because it's a energetic component to it.

[Parker Patterson]

Yeah.

[Chris Gethard]

You know, it rubs off on you.

[Parker Patterson]

Yeah, absolutely.

[Chris Gethard]

There's actually studies if you hang around, like, obese people, like, you're more likely to become obese.

[Parker Patterson]

Yeah.

[Chris Gethard]

Just hanging around them.

[Parker Patterson]

Yeah.

[Chris Gethard]

Isn't that crazy?

[Parker Patterson]

It makes sense.

[Chris Gethard]

Yeah. Because the energetic component is just like. We can't explain it yet fully, but there's something there.

[Parker Patterson]

Oh, for sure.

[Chris Gethard]

And. And I know you surround yourself with. You're very targeted, right?

[Parker Patterson]

Oh, absolutely. Yeah.

[Chris Gethard]

So am I. You have to be.

[Parker Patterson]

Yeah.

[Chris Gethard]

I find myself when I fall back into bad habits, it's usually because I am friends with the wrong person.

[Parker Patterson]

Yeah. Your circle is everything.

[Chris Gethard]

Yeah. How do you choose who's around you? Do you have, like, a formula or something?

[Parker Patterson]

Yeah. No scientific formula to it. I think that. Just being very intentional. I don't want to hang around anybody that I wouldn't want to trade lives with.

[Chris Gethard]

That's a good one.

[Parker Patterson]

Yeah.

[Chris Gethard]

Trade lives with. I like that one.

[Parker Patterson]

Yeah.

[Chris Gethard]

Yeah. That's so true, though, because a lot of people have money. We both met people with tons of money, but their physical health is just not there.

[Parker Patterson]

Yeah.

[Chris Gethard]

And I wouldn't want to live that way personally.

[Parker Patterson]

Yeah.

[Chris Gethard]

Especially if you got kids.

[Parker Patterson]

Absolutely.

[Chris Gethard]

Because you're representing yourself to them.

[Parker Patterson]

Yeah.

[Chris Gethard]

You got kids yet?

[Parker Patterson]

Not yet.

[Chris Gethard]

Not yet. You want them?

[Parker Patterson]

I do. Yeah.

[Chris Gethard]

So do I, man. How old are you?

[Parker Patterson]

28.

[Chris Gethard]

Oh, wow. Yeah, I'm turning 28 next month.

[Parker Patterson]

Nice.

[Chris Gethard]

Yeah. You're still young.

[Parker Patterson]

Yeah.

[Chris Gethard]

There's a lot of pressure as I get, like, approaching 30s to have kids.

[Parker Patterson]

Yeah, me too. Everybody else always asking about it and whatever.

[Chris Gethard]

Yeah. I noticed the females. I talked to a lot of girls, and they're all like, they're on a clock, so I get it.

[Parker Patterson]

Yeah.

[Chris Gethard]

By like, 35, 40, they want to have them.

[Parker Patterson]

Yeah.

[Chris Gethard]

You dating or.

[Parker Patterson]

No, I'm married, actually.

[Chris Gethard]

Oh, you're married. Congrats.

[Parker Patterson]

Yeah. Thank you.

[Chris Gethard]

Getting married this year. How long you guys been together?

[Parker Patterson]

So April of 2022 is when we got married April of 22.

[Chris Gethard]

Okay. But you were dating a while before that.

[Parker Patterson]

Yeah, we've been together for six years.

[Chris Gethard]

Damn.

[Parker Patterson]

Yeah.

[Chris Gethard]

Well done, man.

[Parker Patterson]

Yeah, she's been with me along the whole ride.

[Chris Gethard]

That's important, right? Yeah, same with my girl. I was. I was broke when we met. That's so hard to find. I have a lot of friends struggling to date because a lot of these. I don't know, they're getting chased for the wrong things, you know?

[Parker Patterson]

Absolutely.

[Chris Gethard]

Put it simply.

[Parker Patterson]

Yeah.

[Chris Gethard]

Especially with social media, like, if you have a following, it's. It's interesting to see who's in my inbox.

[Parker Patterson]

Yeah, no, I could totally see that.

[Chris Gethard]

Those girls were not messaging me when I was broke.

[Parker Patterson]

Yeah.

[Chris Gethard]

So when it comes to finding a mentor, because I know we talked about it earlier, how you. How you've had Eric and a couple other guys. How do you recommend people go about that these days?

[Parker Patterson]

Yeah. I think there's plenty of fake gurus out there. You got to verify and vet who you're working with. And for me, I got to meet Eric in person and see what his life looked like, realize that it's not just, you know, some dude flashing Lambos on Instagram. He's a real operator, built real companies. And then also, more than that, has the character, because there's plenty of people that have money and don't have a life that I would necessarily value or want to trade with. So finding somebody who's got the values that you align with and has the entire package is somebody that you'd want to align yourself with. And so for me, that was Eric, and it's. It's writing a check for speed. I mean, people are so hesitant, and I certainly was as well. Just, you know, investing sizable amounts of money into your own personal growth and your own business growth and professional growth is something that a lot of people are on the fence about, think that it's a scam, don't realize, you know, what the value of that is. But I've met so many incredible people through it. It's shifted my mindset. Show me what's possible, and then just, you know, learning from somebody who's already walked the path, that's absolutely writing that check for speed. Right. You know, if you've spent, you know, for Eric several decades learning business, learning all these lessons the hard way, and I have the ability to get access to that information by paying for it, then why wouldn't I do something like that? It's been total game changer for me.

[Chris Gethard]

100. And at the very least, you got the connection too.

[Parker Patterson]

Yeah, absolutely.

[Chris Gethard]

Like, even if you don't get an ROI right away, because a lot of people want that money return. They're like programmed for that fast money. But with mentorship, sometimes it takes years to get an direct roi, but that's okay.

[Parker Patterson]

Yeah. You just got to keep showing up, keep shaking the hands, keep meeting people.

[Chris Gethard]

Yep.

[Parker Patterson]

And go into it without the expectation of what am I going to get more. So how can I provide value? How can I connect and not have a time limit on it?

[Chris Gethard]

Yeah, yeah. I think play the long game and like you said, do your homework. Because I think people choose the wrong mentors and then they associate mentorship with a scam.

[Parker Patterson]

Yeah, absolutely.

[Chris Gethard]

But if you're super targeted, like you went after someone that already sold a nine figure exit in a similar industry, why not? You know, it's perfect.

[Parker Patterson]

Yeah.

[Chris Gethard]

And I'm the same way. If I were to get a podcasting mentor, I would go straight to the top, you know, whether it's Rogan or whoever. Whoever's in the top 10, pay them. Yeah. Because I would save me years.

[Parker Patterson]

Yeah.

[Chris Gethard]

So whatever industry you guys in or watching, do that. Find someone that's exited and see what they charge, I guess. Do you believe in manifestation? Because I know you're big on mindset.

[Parker Patterson]

Yeah, absolutely. I think that energy is 100% real. I believe in God as well, but I think energy is. Is absolutely real. There's no way that I could deny that. And what you focus on, you attract. And so if you're focused on things that make you anxious, all of the problems that could possibly arise, in my experience, those things just magically show up. And so if you're very intentional about what you focus your thoughts on, your energy on, and really show gratitude for what you want in your life. And those things naturally attract. And so that's been my experience with manifestation. And a lot of the great things in my life have been thoughts that I had years ago that focused on intentionally visualized, and now they're manifested in my current life. So I certainly can't deny that that's real.

[Chris Gethard]

I love it. Do you have a meditation practice or something?

[Parker Patterson]

Yeah, I just do about 10 minutes of visualization on a daily basis. Just nothing too fancy. Just kind of get quiet, get some instrumental music going. Nothing too fancy. Just close my eyes and visualize and try to make that a regular practice.

[Chris Gethard]

You don't have to get too crazy with it. I think people freak themselves out over these 60 minute meditations or whatever.

[Parker Patterson]

Yeah.

[Chris Gethard]

Something like that's perfectly fine. Even like just five minutes, dude.

[Parker Patterson]

Yeah.

[Chris Gethard]

You don't need to be doing two. I know some people that do four hours of meditation a day, which is fine, but it's like, dude, I got stuff to do same, you know, four hours of meditating. Geez. I do breath work, too.

[Parker Patterson]

Oh, nice.

[Chris Gethard]

Because you notice it right away, man. Have you ever done that?

[Parker Patterson]

A little bit, yeah.

[Chris Gethard]

Wim HOF or something like that. Yeah, dude. I mean, you could within minutes feel totally shifts, everything. Yeah. Cause a lot of people don't have that patience for manifestation. But with breath work, you get results right away.

[Parker Patterson]

Yeah.

[Chris Gethard]

So I highly recommend that. Now in the sales industry, there's a lot of negative connotation there. People call them sleazy, used car salesman, all that sort of stuff. What's your take on that?

[Parker Patterson]

Yeah, I think it all depends on how you approach it. And for me, I got thrown into sales when I was 18 years old, got in the family business. I was petrified of talking to people. I was very shy by nature. Thankfully, my dad pushed me into it, and he saw that I was my own worst enemy. I needed to get over that. So he said, here's a phone book. Pick it up. You got to make 10,000 calls. Damn. And I did get over it, slowly but surely, and very grateful for that. But what shifted that anxiety that I had was viewing it from a different perspective instead of making it all about me and how I felt in the situation, approaching it as, how am I serving this person? And it's the same thing now. We're selling assisted living, but we're serving people and shifting it from focus on myself to focus on how can we help. The anxiety just melts because you're just trying to help people. And if it's a good fit, it's a good fit. But if it's not, then it's okay. You know, there's no sense of forcing anything. But if you show up with a servant's heart and you're looking to provide value in the best way possible, then you're naturally going to succeed in sales. And just match that with hustle and drive and making those connections and being consistent with it, and you will absolutely be successful.

[Chris Gethard]

That's powerful. I had crippling anxiety in high school and college. Dude, it was so bad.

[Parker Patterson]

I used to wake up, like, literally vomiting every day.

[Chris Gethard]

Oh, wow.

[Parker Patterson]

Just horrible anxiety.

[Chris Gethard]

Damn. It was that bad?

[Parker Patterson]

Awful. Awful.

[Chris Gethard]

What was causing that, you think?

[Parker Patterson]

I think one. I didn't have the physical fitness in my life at that Point. So I think a lot of it just didn't really have a release for the buildup of the negative thoughts and all the things I hadn't figured out how to. To release that. So getting into fitness was a huge part of it. But then also building the confidence of showing up, keeping the promises to yourself. For me, that was the physical fitness, the nutrition, the mindset. But reading the right books, being consistent with all of that, and then just checking where your heart's at in all of it and shifting it from being focused on myself to focus on how I can help others, and that completely eliminated it.

[Chris Gethard]

Yeah, I love that because you touched on physical and the mental side. It's not just one thing, it's both. Yeah. My physical health was so bad when I was having them too. I was a twig. Now when I hit the gym or sauna, I feel way better.

[Parker Patterson]

Yeah.

[Chris Gethard]

Like it's so noticeable as we get older. It's like when you. You used to be able to get away with four or five hours of sleep, but now when I do that and I try to podcast. Yeah, I can notice it. Yeah, I'm way off, dude.

[Parker Patterson]

Yeah.

[Chris Gethard]

So you got to take everything seriously.

[Parker Patterson]

100.

[Chris Gethard]

You big on books? Yeah, you mentioned that earlier. Audiobooks or physical?

[Parker Patterson]

Both. Both.

[Chris Gethard]

Yeah. I'm an audiobook guy, but I try to read at least one a week.

[Parker Patterson]

Yeah, that's awesome. Yeah, I'm usually about one every other.

[Chris Gethard]

Week, so I do 2x speed, so it helps.

[Parker Patterson]

Good for you.

[Chris Gethard]

I had to train myself to do that. I got one buddy that does 4x.

[Parker Patterson]

Wow.

[Chris Gethard]

And I'm like, dude, that's a lot. Are you even retaining this? But he actually is.

[Parker Patterson]

Yeah.

[Chris Gethard]

It's insane. But yeah, I'm on a health phase right now. I go through like, different phases, like self development, health, business. Nice mindset. What are you reading right now?

[Parker Patterson]

Yeah, so right now I'm reading. Hiring on Purpose is the book that I'm reading currently.

[Chris Gethard]

I think I heard of that one. Yeah. Because you're focused on scaling the company, right?

[Parker Patterson]

Yeah, exactly. So Eric's one who recommended that one to me, and that's been. It's been really good.

[Chris Gethard]

Yeah. Different books for different phases of life. I know people always ask, like, what are the best books? But it really depends on, like, where you're at and what you're trying to accomplish.

[Parker Patterson]

Yeah, absolutely. And just having a well rounded thing because, I mean, books are so valuable because you're taking somebody's life experience and consolidating it to something you could Read, you know, in a short amount of time and gain so much speed and from that knowledge and really propel yourself forward and getting those different perspectives. I think books are incredible.

[Chris Gethard]

100% books and podcasts.

[Parker Patterson]

Yeah.

[Chris Gethard]

Certain podcasts have been game changers.

[Parker Patterson]

Absolutely.

[Chris Gethard]

Like, I've seen Horosi go on some shows and just spit fire.

[Parker Patterson]

Yeah. And it, like Andy for Sella's podcast, changed my life. I've done the Live Hard program twice now.

[Chris Gethard]

75 hard.

[Parker Patterson]

Yeah. And then live hard is the entire program. 75 hard is the initial phase of it.

[Chris Gethard]

What? That's already super hard to do.

[Parker Patterson]

Yeah. That saved my life. I mean, truly, I was in one of the darkest times of my entire existence.

[Chris Gethard]

Wow.

[Parker Patterson]

Jumped into the business. We went through a partnership split. We ended up having to close two of our buildings. Things were really, really rough and I had my back up against the wall and I was like, I don't really know what else to do, but let me just try this 75 hard thing. See what happens. See if I can just, you know, at least keep my. Keep my sanity through this horrible situation. And by controlling the things that I had the ability to control, it completely shifted my energy, attracted the right people at the right time, and got me out of a situation that I don't think I would have otherwise.

[Chris Gethard]

I love that, man.

[Parker Patterson]

And now I've done the whole thing twice. So it's after 75R, there's three 30 day phases that have. They're similar to 75 hard, but they have a few different things that are tweaked and you do it throughout an entire year. So it's a 12 month program.

[Chris Gethard]

Holy crap.

[Parker Patterson]

Yeah.

[Chris Gethard]

Well done, dude.

[Parker Patterson]

Last year. And then just finished up in December, actually mid January for the second year.

[Chris Gethard]

Well done. I tried 75 hard. The outdoor workout, always the toughest for me because it's either too cold. I'm just making excuses, but like, that was always the one that got me. The 10 pages was easy. Drinking water. I do that with the outdoor workout. What was the toughest part for you?

[Parker Patterson]

I think just. I don't think there was one thing that was the most difficult. I think it was just the consistency of being busy with life, everything else going on in the business and making time for those things. A lot of times my outdoor workout wouldn't be till super, super late in the evening. Terrible weather. Actually, on this most recent one, the last day of the final phase of phase three, it was just like the perfect way to wrap it up. I was out doing some networking, actually in New Jersey with somebody that I'd met through Eric's inner circle. And anyway, I just did not have time. I'd been on flights all day and all I had Left was the second workout. Ended up getting it done at about 3:30 in the morning. It was 25 degrees, snowing, sleeting. And then I had to go take the cold shower after that, which was the last part. And I was like, man, that absolutely was miserable. But, you know, did something that made me proud and was a perfect way to round out the second year of love.

[Chris Gethard]

I didn't know cold shower was part of that program. Yeah, that must be a new ad, because I remember doing it, like, five years ago. I don't know if that one was there, but I take cold showers once in a while.

[Parker Patterson]

Yeah, they're great.

[Chris Gethard]

Feels good.

[Parker Patterson]

Yeah.

[Chris Gethard]

Damn, that's impressive, dude. 75 hard. Yeah. He's changed a lot of lives with that program.

[Parker Patterson]

Absolutely.

[Chris Gethard]

I listen to that show as well. Shout out to Andy. I think I'm having him on this year.

[Parker Patterson]

Very cool. Very cool.

[Chris Gethard]

Yeah, dude, it's going to be fun, dude. This has been awesome. Yeah, we'll add this back in. Anything else you want to close off with here?

[Parker Patterson]

I was just saying, speaking to myself from a younger age, I think a lot of young men. I'm sure you can relate to this or. And you know, your story as well with having. Having your girl with you the whole time. I think a lot of people. I don't think there's a certain rule that fits for everybody. Not a one size fits all, but if you've got somebody that's in your corner that's loyal, there's a lot of value in that. My wife's been with me. We've been together for six years. When we started together, she put a bet on me and she, you know, believed in me and has been there to hold me accountable. She's been in my corner. She's. We've slept in the office on a mattress so we could Airbnb our house just to make a little bit of extra money to fuel the dream. And having somebody like that is invaluable. And so I just say, for young men out there, build yourself into somebody that is somebody that you'd be proud of and attract those quality people in your life. And if you do have a spouse or significant other that believes in you and is there for you, just let her know and definitely don't take that for granted.

[Chris Gethard]

I love that, man. Yeah. Shout out to Ariel. She's been oh, man. Near bankrupt.

[Parker Patterson]

Yeah.

[Chris Gethard]

You know, lowest of the lows.

[Parker Patterson]

Yeah. It's a superpower.

[Chris Gethard]

Yeah. Hospital like. Yeah. We've seen a lot at our age. Without her would have been tough. I would have been a totally different person.

[Parker Patterson]

Yeah.

[Chris Gethard]

So shout out to her. I love that, man. We'll end there. What's next for you, man? Where can people find you? And you got any events coming up or anything?

[Parker Patterson]

Yeah. So next for us is just continuing to grow and scale the company. Keep doing the same things that we're doing, just getting better physically getting better, mentally growing the team, getting the right people in the right seats, expanding and growing in the right way with quality. I don't have any events planned as of now coming up. People can find me on Instagram @bparker Patterson. Yeah.

[Chris Gethard]

Cool. Yeah. Message him, guys, if you have any questions. Hopefully you launch a course or something in the future so people can learn how to do this.

[Parker Patterson]

Yeah.

[Chris Gethard]

Because it's. It's probably hard to figure this stuff out, honestly.

[Parker Patterson]

Yeah.

[Chris Gethard]

I'm sure your first one wasn't easy.

[Parker Patterson]

No, definitely not.

[Chris Gethard]

Awesome, man. We'll link everything below. Thanks for coming on.

[Parker Patterson]

Awesome. Thank you, sir.

[Chris Gethard]

Yeah. Thanks for watching, guys.

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