How One Viral Moment Changed My Entire Business Strategy | Emily Wilson DSH #1103

Summary

Digital Social Hour: How One Viral Moment Changed My Entire Business Strategy | Emily Wilson DSH #1103

Host: Sean Kelly
Guest: Emily Wilson
Release Date: January 15, 2025

---

In this compelling episode of Digital Social Hour, host Sean Kelly engages in an unfiltered and candid conversation with Emily Wilson, a prominent conservative voice navigating the tumultuous landscape of Los Angeles politics. The episode delves into how a single viral moment reshaped Emily's business strategy, amplifying her influence and altering her approach to content creation and political engagement.

1. Introduction to Emily's Political Perspective

Emily begins by sharing her unique position as a Republican in the predominantly liberal environment of Los Angeles. She reflects on the lack of community spirit and the self-serving nature she observes in city life, attributing political dissatisfaction to these societal traits.

Emily [00:00]: "People are out for themselves. There's really not that many senses of community in cities."

She emphasizes that financial struggles significantly influenced the recent election, highlighting how economic hardship can sway political allegiances.

Unknown [00:12]: "You get to a certain point, and if you're struggling financially, I think that was the point for a lot of families this election."

2. The Viral Moment: Interaction with Peter Morgan

A pivotal moment in Emily's journey occurred during an interaction with Peter Morgan, a well-known producer of American Sniper. During a live event, Peter inaccurately labeled Emily as a "dog walker," a mischaracterization that quickly went viral.

Emily [02:32]: "Peter Morgan. That's your name. He was one of the producers of American Sniper. ... the fake news media labeled him as a dog walker."

This incident not only misrepresented her but also set the stage for a significant backlash from her audience.

3. Fallout from Viral Moment: Doxing and Reputation

The viral moment sparked intense backlash from Emily's followers, leading to doxing and harassment of Peter Morgan. Emily expresses her frustration and the unintended consequences of the incident.

Emily [02:53]: "And then everyone was shaming me. ... people posted his name, his address, how to get his, like, husband. They post everything."

She takes responsibility for the fallout, acknowledging the severe impact on Peter Morgan's life while critiquing the broader media landscape.

Emily [03:03]: "I'm pretty sure I ruined his lives."

4. Political Climate in California Shifting Red

Emily discusses the shifting political landscape in California, noting an increasing trend toward Republican dominance. She cites recent statistics and political maneuvers, such as the removal of a district attorney, as indicators of this change.

Emily [07:35]: "List of the top 10 places in the country that went the most flipped the most red. New York was I think number one. California was number seven."

She predicts a consistent shift toward red counties, anticipating significant political transformations in the state.

Emily [08:28]: "I think things are going to change and I think we're going to consistently go red."

5. Personal Experiences with Law Enforcement

Emily recounts a personal encounter with law enforcement, where she was pulled over for allegedly texting while driving. The interaction escalated into a heated debate about broader societal issues, leading to her receiving a hefty ticket.

Emily [08:50]: "He pulls me over, and I go, you can give me a warning. I'm a Republican. ... I literally picked up my phone because I have a Tesla."

This experience underscores the challenges she faces as a public figure with strong political opinions, highlighting the tensions between personal identity and societal expectations.

6. Impact on Emily's Business Strategy

The viral incident with Peter Morgan propelled Emily into a more politically charged role, transforming her business strategy to focus heavily on conservative content in a liberal market. She leverages her unique position to engage a niche audience, capitalizing on the growing discontent among like-minded individuals in California.

Emily [10:22]: "People are sick of it. ... there's really not that many senses of community in cities."

By embracing her Republican identity, Emily seeks to fill a void in the local media landscape, positioning herself as a voice of reason amidst widespread political frustration.

7. Future Outlook and Strategy

Looking ahead, Emily plans to intensify her focus on California politics, anticipating further shifts towards the Republican side. She expresses confidence in her ability to influence public opinion and effect meaningful change, despite the challenges posed by a predominantly liberal environment.

Emily [11:08]: "People just lose their minds. No one wants to be broke. ... everything's destroyed around you. Everything sucks."

Her strategy involves continued content creation that resonates with her audience's economic and social concerns, aiming to build a robust community of supporters.

8. Conclusion

Emily concludes the episode by promoting her online presence across various platforms, encouraging listeners to connect with her and stay informed about her latest endeavors.

Emily [14:46]: "Emily Saves America on Instagram, YouTube, everything. That's it. I'm sure if you Google me, tons of lovely things will come up."

Her unwavering commitment to her political beliefs and proactive approach to business strategy exemplify how a single viral moment can significantly alter one's professional trajectory.

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Notable Quotes:

• Emily [00:00]: "People are out for themselves. There's really not that many senses of community in cities."
• Emily [02:32]: "Peter Morgan. That's your name. He was one of the producers of American Sniper. ... the fake news media labeled him as a dog walker."
• Emily [02:53]: "And then everyone was shaming me. ... people posted his name, his address, how to get his, like, husband. They post everything."
• Emily [07:35]: "List of the top 10 places in the country that went the most flipped the most red. New York was I think number one. California was number seven."
• Emily [08:28]: "I think things are going to change and I think we're going to consistently go red."
• Emily [08:50]: "He pulls me over, and I go, you can give me a warning. I'm a Republican. ... I literally picked up my phone because I have a Tesla."
• Emily [10:22]: "People are sick of it. ... there's really not that many senses of community in cities."

---

This episode of Digital Social Hour offers a deep dive into the interplay between viral moments, personal identity, and business strategy within the volatile realm of politics. Emily Wilson's experiences serve as a testament to the profound impact that public perception and online interactions can have on one's professional and personal life.

Transcript

[Emily]

It's just people out for themselves. There's really not that many senses of community in cities. So I'm like, yeah, what do you guys think? You ruin their lives. Of course they're going to vote differently. They're not going to. I mean, there's going to be like, a couple idiots that vote for Kamala. Sure.

[Unknown]

You get to a certain point, and if you're struggling financially, I think that was the point for a lot of families this election.

[Emily]

Yes, you keep people sick, you keep them in fear. Most of all, you keep them broke. People just lose their minds. No one wants to be broke.

[Unknown]

All right, Emily saves America. Number 20 today. Let's go.

[Emily]

Off for you. Oh, sorry, 19.

[Unknown]

My bad.

[Emily]

I love it.

[Unknown]

How's it going? It's been a bit.

[Emily]

It's good. I'm tired.

[Unknown]

Yeah, you look tired.

[Emily]

It's a lot.

[Unknown]

You had a long night. How late were you out?

[Emily]

Yeah. Well, okay. The sad thing is we were out till 4 in the morning. Okay. Not drinking or partying. Our best friend Xavier was in the room. And you know him, he's literally just so funny to listen to. He just was like going off and we were just sitting there dying, laughing. And obviously this is very special because we never get to be together.

[Unknown]

Yeah.

[Emily]

So.

[Unknown]

So you went to James O'Keefe for a bit and then.

[Emily]

Yeah, we were Daily Wire for a bit. We went to James O'Kee for a bit and then we just. We weren't even there that long. We left and then we were. We went to the lobby and had tea and then we went upstairs and we had some last time.

[Unknown]

Wow. Tea at midnight.

[Emily]

Yeah.

[Unknown]

Interesting.

[Emily]

Yeah. Tea at, like, 1.

[Unknown]

Your machine, you love Matcha.

[Emily]

It's my. It's my thing and there's no Matcha.

[Unknown]

Here, so I haven't seen any Matcha here.

[Emily]

No.

[Unknown]

Were you able to find any on Postmates or anything?

[Emily]

Yeah, we did, but it tastes like ass. Everything tastes like ass, right? When you leave la.

[Unknown]

I almost bought a matcha maker for my house. They're expensive.

[Emily]

There's a machine that's like $400. That's the one. I was going to, but someone told me, like, it's kind of bs but does it work?

[Unknown]

I haven't bought it, but the.

[Emily]

The used. And I was like, jesus, I don't.

[Unknown]

Even drink Matcha, first of all. Plus, it's more than a coffee machine.

[Emily]

So I was like, feel like this is peak consumerism.

[Unknown]

Yeah.

[Emily]

Yeah.

[Unknown]

You are transitioning into health more.

[Emily]

Yeah, I mean, I am and I'M not. I'm like, I think it's important and it's something I naturally care about. I think it's. You kind of care more naturally as a female with how many toxins we put in our body on a daily basis. And I don't like to feel like this. I don't like to feel like crap 24 7, especially when I leave home. I'm super sensitive, but I really think what makes me special, people disagree is being in Los Angeles.

[Unknown]

Yeah.

[Emily]

I am like the Republican in Los Angeles. I have been. That's how people recognize me. And I just think the smartest thing I could do is focus on Los Angeles and California and stick to California politics as much as possible. So that's what I'm going to stick to.

[Unknown]

I felt. So you finally had a hater approach you in person.

[Emily]

Oh, yeah, he was lovely.

[Unknown]

I went viral.

[Emily]

Peter Morgan.

[Unknown]

Oh, you got his name?

[Emily]

Yes. Peter Morgan. That's your name. He was one of the producers of American Sniper. No. Yes.

[Unknown]

I like that movie.

[Emily]

And the fake news media labeled him as a dog walker. And me, I like conservative. And I was like, he's not a dog walker. He's a famous person. Like, once again, you guys are taking the side of a complete psychopath.

[Unknown]

Yeah.

[Emily]

And then everyone was shaming me. Like, I started it.

[Unknown]

I saw more love towards you on your comments, but maybe the traditional media.

[Emily]

There were some people. And I was like, wait, so that gives him the right to speak to me that way?

[Unknown]

Yeah.

[Emily]

But, yeah, I'm pretty sure I ruined his lives.

[Unknown]

Did he. Did he hit you up after?

[Emily]

No, no, no. So my followers are, like, nuts. And they went after him because it was the COVID of, like, all the media outlets. And then I saw, like, people posted his name, his address, how to get his, like, husband. They post everything. And everyone was like. I was like, you made these decisions to say this. You're going to deal with the consequences if you get docs. That's not my problem. Yeah, you should have said that to me. You literally fucked with the worst Republican you could have possibly encountered, and now you have consequences. But he's a liberal in Hollywood, so they probably gave him, like, a raise. They probably, like, patted him on the back. And we're like, here's some adrenochrome. Congrats on telling the girl to get raised.

[Unknown]

Nick Fuentes got doxed.

[Emily]

Yeah. That's. To be fair, though, if you're going to dox people and show up to their house, I would like if you showed up to my Home. Like, I would literally make you feel. So I side with Nick on that one. Like, it's ridiculous. And also, if you are that triggered by something they saw, stranger says on the Internet, you're like, why do you care? Like, why are you triggered? I have MAGA shoes on. And then, of course, now I've had strangers all over Beverly Hills coming up to me when they see me walking, and they're like, oh, that guy's a psycho. He's my neighbor. I see the one guy was like, dude, he's in my aa. And we all think he's not. No way.

[Unknown]

Yeah, you got the tea on this guy?

[Emily]

Oh, no, I have everything on this man. I was like, come for me again, Peter Morgan.

[Unknown]

That's great.

[Emily]

You may reap the consequence.

[Unknown]

Yeah, I was shocked that happened because usually they talk online and they don't really do anything in person, you know, but he was in a mood that day.

[Emily]

Looked like, well, also, I think if you're willing to say that to a complete stranger. And also, you're a man. He's a tall man. He's in his, like, 60s. I'm just like, jesus, how are you? Like, behind closed doors.

[Unknown]

Yeah.

[Emily]

But you should understand the most shocking part about that is putting a camera to someone's face and they double down, and you're like, normally when you film someone, they stop 100%. You know what I mean? Yeah. He just went off. I was like, okay.

[Unknown]

The counties in Cali seem to be going red, though. That's a good sign.

[Emily]

Yeah. So there was nerds, listeners.

[Unknown]

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[Emily]

Approach to hiring List of the top 10 places in the country that went the most flipped the most red. New York was I think number one. California was number seven. And I know that this is. They said yesterday and I need to, you know, help me out with this one. They said something that like California was like the most people voting for a Republican. Like it was Trump then in like a very, very, very long time or essentially a record. And I was like, yeah, because they've destroyed our state the hardest. But that's also why we kicked out our district attorney. We have a new guy in I think starting today or yesterday, Prop 36, whatever it is, we're making crime illegal again. So I think things are going to change and I think we're going to consistently go red. And I think you've seen they're trying to prop Kamala Harris up as a new. What? Our new governor.

[Unknown]

Imagine.

[Emily]

And I'm like, you know what? I hope they do, because that'll be probably the first time a Republican becomes governor of California. There's no way.

[Unknown]

Crazy. So you can't shoplift starting next week.

[Emily]

Finally, I think starting the night, like, today, somebody. I think Kevin Kylie, was posting about it. I'm just like, I'm so all over.

[Unknown]

So crazy. So before you could steal $800 of.

[Emily]

Stuff, nothing could do anything.

[Unknown]

Yeah.

[Emily]

The amount of crime. Oh, but you know what they're worried about in L. A? Me texting and driving. Oh, that's what they're worried about. I got into it with a cop the other day. I was like, I hope you're recording that.

[Unknown]

Pulled you over.

[Emily]

Yeah. He pulls me over, and I go, you can give me a warning. I'm a Republican. I've spent four years defending you guys. I was like, I'm literally the only one who didn't vote to defund you. And I was like, I literally picked up my phone because I have a Tesla. I have a Smart car. I don't need to be on my phone. And I picked it up and I swiped to answer a workhole. And he immediately. And I was like, out of everything going on in this city, I was like, are you for real right now? And then he was like, you know, this is how everybody dies. I was like, I'm more scared of getting literally shot and robbed by a crackhead. I think me and my Tesla, which drives itself, is like, the least your worries. And he was, like, debating, like, rape statistics with me. And I was like, what? I was like, you know what? Maybe I will defund you. You're out of your fucking mind.

[Unknown]

Jeez.

[Emily]

I was like, this is the weirdest interaction. He was a weirdo. I was like, whatever.

[Unknown]

Did you get a ticket?

[Emily]

Yeah.

[Unknown]

For texting and driving.

[Emily]

I wasn't texting.

[Unknown]

Wow.

[Emily]

But I was just like, sir, you obviously don't know me. This is kind of my thing.

[Unknown]

That's a hefty ticket. I saw my mom get that one. That's like a thousand bucks, I think.

[Emily]

Yeah. And it's, like, a point on your record. So your insurance goes up. You have to driving school.

[Unknown]

Wow.

[Emily]

But I was just like, you clearly don't know me. This is, like, kind of my thing to make content in my car.

[Unknown]

So you're like, are you gonna fight that one?

[Emily]

Yeah. Yeah, I'm gonna fight it. Do I not? But what do I not fight.

[Unknown]

Good point.

[Emily]

Okay, sir. All I do is fight. Okay, so let's go.

[Unknown]

Did you get his name and badge number?

[Emily]

Yes, of course. I was like, see you in court.

[Unknown]

Oh, God. You might have to film that.

[Emily]

I was like, well, livestream this whole thing. Let's go.

[Unknown]

Can you film in a court?

[Emily]

I don't know.

[Unknown]

No. They probably take your phone.

[Emily]

Do they?

[Unknown]

If you're, like, in the audience. Do they? I don't know.

[Emily]

I'll just have someone, like, doing BTS do it a little behind the scenes.

[Unknown]

Yeah. I think Cali. I mean, New York almost went red. New Jersey. Cali could get there.

[Emily]

This is the thing. People are sick of it. And also, people forget that people privately vote. So when you're seeing. When you can't afford where you live, everything's destroyed around you. Everything sucks. And then Newsom, like, immediately, like, hiked. Gas up immediately. Like, it's just one of those things. Of course, even secretly, you're going to vote for your best interest, because at the end of the day, it's just people out for themselves. There's really not that many senses of community in cities.

[Unknown]

Yeah.

[Emily]

So I'm like, yeah, what do you guys think? You ruin their lives. Of course they're going to vote differently. They're not going to. I mean, there's going to be, like, a couple idiots that vote for Kamala. Sure.

[Unknown]

You get to a certain point, and if you're struggling financially, I think that was the point for a lot of families this election.

[Emily]

Yes. You keep people sick. You keep them in fear. Most of all, you keep them broke. People just lose their minds. No one wants to be broke. You know what I mean? Especially in nice cities where everything, you know, a much just 1250.

[Unknown]

Starbucks is like eight bucks now. Coffee?

[Emily]

Yeah. You might as well go to a fancy coffee shop. It's the same price as that garbage.

[Unknown]

Crazy. You think new sub is going to run in 28?

[Emily]

I. I think people hate him so much, I can't even imagine. I know that there's a group of people working on a recall for him right now. I said, obviously, I would happily join that recall. I. I think he is. I just think he's, like, genuinely just an evil, evil human being.

[Unknown]

I mean, some people, you can look at them and kind of see something weird.

[Emily]

He's greasy, he's snaky. And is he. He's, like, related to, like, Nancy Pelosi or something?

[Unknown]

Something like that. Yeah.

[Emily]

I mean, you know what it is? He's a good politician. He's A psychopath. And also he's a good liar.

[Unknown]

Yeah.

[Emily]

But I'm like, he just bought like a $11 million home in some fancy neighborhood. Yeah. I was like, that's a lot for a single servant.

[Unknown]

Yeah. How much is his salary?

[Emily]

It's like, supposed to be like 200 grand a year.

[Unknown]

Supposed to be?

[Emily]

Yeah, it's like $11 million home.

[Unknown]

Wow.

[Emily]

Well, there's nothing shady going on there.

[Unknown]

Yeah. What is that, 50 times his yearly salary?

[Emily]

Yeah. And so how are you doing that? How are you getting that money? Why are we not making this transparent? Oh, but if I don't pay $5 to the IRS, I'm, like, going to fucking prison.

[Unknown]

You're getting audited.

[Emily]

It's unbelievable.

[Unknown]

You got Nancy Pelosi being one of the greatest stock traders of all time right now.

[Emily]

Isn't she worth like a quarter billion dollars? How the fuck is she not in jail?

[Unknown]

It's not technically illegal, I guess. You know, the way they do it.

[Emily]

Like, there's no way you're making that much money and it's not illegal. Did they took Martha Stewart down and look out, look how much. They made an example out of her. And was she not doing the exact same thing? I don't even think she did it in, like, in an evil way. I think she genuinely just got a tip, which everyone does is doing that, and, like, was told to do something and she did it. But then you have Nancy and no one seems to look at her.

[Unknown]

Well, the legal system has been weaponized. Look at Roger Stone. Look at Trump.

[Emily]

Exactly.

[Unknown]

You know.

[Emily]

Do you ever see the Dark Crystal?

[Unknown]

No.

[Emily]

It's like a really. Hell yeah. It's like a real. It's like. It's like a nerdy old sci fi movie. Do you remember the Skekis? Nancy Pelosi looks like a Skek. See, from the Dark Crystal. And if you look that up. You guys are welcome. Enjoy the rest.

[Unknown]

I'll throw up a photo of a sketchy, compare it to her side by side.

[Emily]

That's like a really specific reference. Some people will enjoy it.

[Unknown]

So you're a big movie buffer.

[Emily]

Yes.

[Unknown]

I can't watch any new movies.

[Emily]

Oh, the new Gladiator was fantastic.

[Unknown]

It was good.

[Emily]

It was fantastic.

[Unknown]

Okay, maybe I'll change my opinion, but I feel like there's a lot of programming in the new movies.

[Emily]

Yes, but that one was like. That one was like, not. They're not doing the woke stuff with that one. That is like a badass movie. It was very, very good. I'm trying to think Other than that, I've seen like, a couple good movies. I don't know.

[Unknown]

I like the older ones. I like Harry Potter. I like before I went woke.

[Emily]

Oh, did you see the new Harry Potter? Snape's gonna be black.

[Unknown]

What? Yeah, dude, Snape's the greatest character of all time. And they're gonna make him block.

[Emily]

Yeah. When he died, it's not even like Denzel Washington or something. It's like some random guy.

[Unknown]

That was the best character arc I've ever seen.

[Emily]

Yeah. I mean, Hermione's probably gonna be like a. A trans.

[Unknown]

Oh, my God.

[Emily]

I mean, I. I'll be shy. I'll be shocked if they keep any, like, any. No. If there's a straight person on the cast, I'll, like, lose my mind.

[Unknown]

Dei, Right?

[Emily]

Yeah. It's nuts. I'm like, how are you going to like, ruin the most, like, iconic series of all time? Yeah, you don't need to.

[Unknown]

J.K. rowling would not be in favor of this. They must. She must have given up creative control if they're doing that.

[Emily]

That's what I assume. There's no way she would that happen.

[Unknown]

I mean, she's been outspoken on her stances, so.

[Emily]

Yeah, she's just outspoken in a normal way.

[Unknown]

Yeah, but.

[Emily]

Yeah, no, I.

[Unknown]

But she got cancelled for that.

[Emily]

For having the same opinions we've had for billions of years. Yeah. For being normal. Yeah.

[Unknown]

Yeah. She caught pee. Cancel culture.

[Emily]

She did. And how much money does she have? She doesn't give a fuck.

[Unknown]

She's a billionaire now. Yeah, now.

[Emily]

What does she care? I'd be like, cool, go cry. You're all poor. Enjoy.

[Unknown]

Go.

[Emily]

Go buy my books. Go to my amusement parks. Have fun.

[Unknown]

For real. Well, it's been fun again. Where can people find you?

[Emily]

Emily Saves America on Instagram, YouTube, everything. That's it. I'm sure if you Google me, tons of lovely things will come up.

[Unknown]

Hell yeah. These guys.

[Emily]

Bye, guys.