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A
I truly believe I was put on this planet to help people make money. Like, I really believe that's the reason God made me. That's why I have the body that I like. It's why I'm on this earth, on this planet, to do that. And so, in service of that mission, I will work through whatever mindset things I have to work through, and I will show up with full vulnerability so that we can have a working relationship so I can help you make your dreams happen. Yeah.
B
And this all started because you wanted to spend more time with your kid.
Okay, guys, special guest today, we got Maria here. She's speaking at wealthcon in the next few days. Got her out here in Vegas. Thanks for coming in today.
A
Thanks so much for having me. I've been excited for this.
B
Yeah, you've had some great energy as soon as you walked in.
A
That's what I do. It's how I am.
B
It's impressive. It's very impressive. Not a lot of people can just radiate energy like that.
A
No, I haven't even had my coffee yet, so. Wait till you see me with my coffee.
B
Mine's on the way. I should have ordered you one.
A
I'm good.
B
Yeah, I drink. I try not to drink it every day because I had a little coffee addiction.
A
Okay. Yeah, well, it's easily. It's easy to get addicted.
B
Yeah, I was, like, jittery for a bit. I was like, damn, I need a coffee break. So I took a couple weeks off, and now I do it every other.
A
Every other day. I bet it hits even better, though, when you do.
B
Yeah, I copy that from Hormozi, actually. He does that too.
A
Does he really? Does he do it with nicotine, too?
B
Is he on nicotine? No. I didn't know that.
A
He is. Yeah.
B
That's a big wave right now, I think.
A
And I'm avoid. I'm avoiding it with.
B
Yeah, I tried it once and I got dizzy. Yeah, I don't need Dave. ASPR gave me more on the episode, and I was like, the room is shaking right now.
A
No, I haven't. You can tell I have enough energy just coming out of my body. I'm good.
B
I don't think you need that. I'm surprised you even need coffee.
A
That's why I didn't have it this morning. I'm good. I'm excited to be on the podcast. That's. That's all I need.
B
Well, you're starting your speaking career now, right? You just had your own event.
A
Yeah, I just had my own event. And it was my very first event. It was also my very first time ever on stage. So I'd never even given a speech before. And I can't even believe I'm saying this, but it went off perfectly. There was literally no hiccups. We hosted over 300 people. They all had such nice things to say about it. I got to meet a lot of people whose lives I've touched in person. It was amazing. It was really addictive. And then Ryan, last minute, had a cancellation for one of his speakers, and so he invited me to fill that in and I was like, I'll be there. Yeah, I'm pounding the pavement a little bit with my speaking and appearances and stuff.
B
Now I'm a fan of the IRL events because we all have, like, audiences online. But to do it in person, it hits different, right?
A
I think it does. I think it's also a lot like throwing the event was such a learning curve. Curve for me. I didn't know how hard it is. I have a new respect for people who do events on a regular basis because it's a lot of work and a lot of logistics and you have to get your timeline right. When I go to launch a digital product, I can literally do it in 12 hours and be done. But you can't do that with events. You have to have a lot of prep work and stuff. So I have a newfound respect for the leaders of our industry who are doing events all the time. It's a lot of work.
B
It's hard. Pretty much every event I've been to, I'm not trying to throw shade at anyone. They're running behind schedule. Like, that's just an event thing. But there's a lot that goes into it. Sometimes speakers cancel last minute or they're late. The venue, you gotta lock in the food. It's a lot of work.
A
Like the insurance, like, what if someone trips and breaks a leg? There's just so much that you have to think of for in person stuff that you don't for online. So it made me. It really stretched our capacity overall as a team. And so now our normal work feels very easy, which is exciting because I think that we're gonna just rocket ship to the next level because we've been so stretched with this event. So I think it's. We're at the beginning of something really exciting, I think, at my company.
B
Incredible. And for those that don't know who you are because you are emerging, I'm sure a lot of people know you, but could you give a quick story.
A
Yeah, Basically what I do is I create a lot of business and marketing courses. And I've been very well known and complimented for my ability to take complicated topics like business, like online marketing, like growing a big audience quickly. I seem to be very good at breaking it down into practical steps that people can actually implement and get really good results from. That's what I tend to get a lot of compliments on. And I'm also known online for my shocking transparency. So I share not just how much I make every month, not just what my business expenses were. I share bank statements to prove it, and I even share, like, what I spend in my personal life. So you can go online and share and see how much I've spent on restaurants or what I spent on clothes every month. And I do it because our industry, like the business marketing industry, is filled with a lot of people who make a lot of big business income claims and don't back it up and are kind of fibbing a little bit or fudging their numbers. And it's been a really great way for me to stand out, to just have such a radical transparency online. People love me for that.
B
Well done. Sharing bank statements.
A
Yeah, I have to. Oh, my gosh. You just see we have to go through and like, censor, like, account statement, like numbers and stuff. But yeah, it's just, I want people to see, hey, I said I made $850,000 last month. Here's a bank statement with deposits equaling $850,000. Like, I think it helps them trust me, and I want them to trust me because I believe we take very good care of our customers in an industry where not everybody does. And so I'm kind of on a mission to have as many people realize I'm going to take good care of you as possible. And so whatever I have to do to facilitate that relationship and you feeling like I'm someone who is gonna take good care of you, I'll do whatever.
B
Yeah. Cause you're sharing it from a good place. You're not just trying to brag about your numbers?
A
Not at all. No. I'm actually. I'm not. I personally had to work through a lot of discomfort in talking about private things like that, but I'm very mission driven on. I truly believe I was put on this planet to help people make money. Like, I really believe that's the reason God made me. That's why I have the body that I like. It's why I'm on this earth, on this planet to do that. And so in Service of that mission, I will work through whatever mindset things I have to work through, and I will show up with full vulnerability so that we can have a working relationship. So I can help you make your dreams happen. Yeah.
B
And this all started because you wanted to spend more time with your kid.
A
Yeah. So about three years ago, I unexpectedly became a single mama and I was sort of transitioning from being married to not being married. And I. I had always wanted to be a stay at home mama and I was running a seven figure business at the time, so I was already successful in that sense. But it was very labor intensive and it was very time intensive. And my daughter Ellie was in a daycare 8 hours a day and it was unbearable. I just every day, as soon as I was done with work, I would rush to the daycare and pick her up and it just was awful. And that moment of my husband's betrayal and us kind of going our separate ways.
Was a very beautiful decision point for me because it was like something needs to change. And so I pivoted from high ticket products to low ticket products. So things that were like $300 or less, and I was just trying to pay the bills and be with my baby more, but it actually helped my business become more scalable. And so the year I pivoted, I went from about a million dollars a year to $4 million in a year. And now we're on track for $10 million all low ticket, like 300 DOL. Yeah, it's been very. It's been such a gift. And it all started because I just had this sense of I want to be with my daughter more. I want to be the one raising her. I want to be with her every single day. And so that was my.
B
Why it's so interesting to me, because you go on social media, on Facebook usually and like people saying low ticket is dead. Right. And you're doing the complete opposite.
A
I think that they couldn't be more wrong. I think that if anything, with the way the economy is at. Not that we should blame the economy for anything, but. But people have less buying power or they have more experience with the industry. So I actually think the smart thing to do is be in the low ticket world. I think that there's such a blue ocean there right now that smart marketers are just not tapping into. Like there's not a lot of savvy marketers selling products at the price point that I do. And that is why I think I'm snapping up a lot of market share because I'm serving an underserved market. Brand new beginners with a price point that's not typically done. $300 or less. And there's just such a scoop of people for me to help and serve that way.
B
I need to create a low ticket offer. You do.
A
Honestly, you'd make so much. You have no idea. People who have really big audiences just don't understand the gold mine that they're sitting on. Yeah, I mean, and we do a great job with it. Our customer repeat rate is 60%. So 60% of our customers come back for more. Our industry average is 15%.
B
So you're four times industry average. That's nuts.
A
Yeah, it's really. And our mantra is every product we launch is going to be better than the one before it. So that's. We're always having to top ourselves. But yeah, I think it all comes from the way I genuinely love my people. I really do. When I say, like, I want to take good care of you, I literally mean that. And so I think when you are operating from that true love of someone, you do good things and it's a good business move. Almost as an afterthought.
B
Yeah. They say love's the most powerful frequency. And we actually met through one of your students. Even though you probably have tens of.
A
Thousands of students, almost 100,000, and she.
B
Has your personal number and, you know, the fact that she's connecting us is incredible.
A
Yeah, yeah. She's an incredible person. Yeah, yeah.
B
That's nuts. So 100,000 students almost.
A
Yeah. I think we're at like 90.
B
That group chat must be nonstop.
A
Well, and you learn how to like, how to figure out how to get them the support they need because there's, you know, the limited thing is me. I'm limited. But what we can do is think through this is what we do. We do really well with our courses. And I think that's why our students see such good results, is we think through what possible sticking point could they have every step of the way? And we pre solve for that. We think through. We rigorously test every product in different industries before we launch it. So we do a lot of homework before we launch a course in a way that most product creators just do not. They'll just kind of sit down, film 12 videos and launch it. We actually do a ton of experimentation, we do a ton of research, we do a ton of testing and we make sure that what we're bringing is a product that is going to give results. And what that does is it cuts down on the need to constantly be asking your coach for questions like, that's a lot of coaches are making themselves crutches for their students. I don't want to be your crutch. I want to give you the information. And the tutorials is really what we're in is the tutorial business. I want to give you the step by step tutorials that you need to grow your audience to make more money, to, you know, whatever you're trying to do. So you don't need me. I don't need to be holding your hand like that answering every question. You are empowered as your own business owner to understand what you need to do and make decisions to do it.
B
Yeah, it's incredible. You're breaking a lot of mainstream narratives because like course sellers got a bad reputation. You know, it's almost like they're viewed negatively, some of them. Some people think they're scams.
A
Yeah, I do. Again, that's my world. And that's why I do so much work, to be so transparent. I am in a world where most course creators see, oh, a quick course is a quick buck. Right. That's what they think. And the good news is, if you aren't someone like that. I pride myself on my integrity. I pride myself on my ethics. I'm very religious. And the because of that, I think I have really stood out in that industry. People need more good, solid marketing, good solid sales information. They need good solid business information at a price point they can afford when they're just getting started. And they flock to me because they innately sense that I'm someone that is going to take good care of them. And so I think again, all of this started because I wanted to be more at home with Ellie. But the afterthought has been a very successful $10 million business because we do a good job taking care of our customers.
B
And because you're growing so quick, are you just working nonstop all day?
A
No, I'm not. I'm mostly with Ellie. Like people, I always tell people, if you want to think about what my life is like, imagine a stay at home mom potty training a three year old. That's literally me. I'm potty training my three year old right now.
B
No nanny.
A
I do have a nanny for moments like this.
So when I did my event, that's obviously going to be a day where I'm not going to be with her. But in the day in and day out, I tell all my students, I don't look like this. I not wearing makeup, my hair is not done, I'M in sweatpants and I'm at the beach in California with my daughter or at the library. Like, think of your friends who are stay at home moms. That's me 98% of the time. And then there's this 2% of time where I'm very leveraged. You know, being on a podcast like this is very leveraged time for me. And I'm flew in this morning, I'm going to be on your show and I'm flying home tonight. So to me, I always say I'm like a stay at home mama that accidentally has a $10 million business. Wow. Yeah.
B
And you don't have an itch to work while you're in that mom mode?
A
I do. It's a big sacrifice. Yeah. I really.
B
That's my issue. Like, I'm going on my honeymoon next week. I already know I'm gonna be thinking about shit.
A
It's a huge sacrifice. I'm very personally fulfilled by my career. But Ellie's only gonna be three once and the business is always there for me. And so it's a tremendous sacrifice of personal career fulfillment to not work all the time because it's not super stimulating to be doing play doh with a three year old. You know, it's just different. But time and her being three, it's only gonna happen once. And then next year she's only gonna be four and that's only gonna happen for a year. And so I think I'm playing a little bit of the long game in my career where I will be with her for the next, whatever, 15 years or so. But I'm working till I'm 95 or 100. Like I'm gonna work until I flop down dead. And so I'll have another 70, 50, 60, 70 years to work if I want to. But this time with her as a child, I'm only gonna get once.
B
Got it. And I saw you say on another show you plan on homeschooling.
A
I think so, Yeah, I do. My only concern with homeschooling is that she' so kind of figuring out that, like, I don't want her to be lonely. But my parents homeschooled me all 12 years and it was such a gift. It was. I am so comfortable being different. I was taught to think critically. I was very classically educated. So I have a deep appreciation for, you know, who we are as a culture and where we came from. I love reading, which has been such a gift to me as an entrepreneur. So I benefited so much from being homeschooled. And plus, like, we have such flexibility as entrepreneurs. My whole family thing was I don't want to be tied to a 9 to 5. I want to travel, I want to have freedom. But if I go put my kid in school, she's now in essentially a 9 to 5, and I'm kind of tied to her 9 to 5. So I'm still kind of working through, like, what that's going to practically look like. But there's such an appeal to me in homeschooling. For sure.
B
Yeah, I'm leaning towards it too.
A
Yeah. You have so much. It's just. I think it's great. I think there's not. The only con is socialization. But homeschooling now versus how people were homeschooled in the 90s is very different.
B
Yeah.
A
Yeah.
B
Because back then it was kind of like, weird.
A
It was weird. I was a. You should see me. I had a unibrow all through high school.
B
No way.
A
I was so weird.
B
You gotta throw up a photo of that on the.
A
It's. I don't. Yeah, I have them.
B
Man. Unibrow.
A
Super weird. I was like really into Lord of the Rings and my email address was like ao nmail.com or something like, oh.
B
You had a three letter Gmail.
A
Well, whatever. AO in rocks or something. Right. But like the fact that I'm referencing a character from the Lord of the Rings in my actual email address, like, that's embarrassing.
B
Yeah, well, no shame with Lord of the Rings because that's one of the greatest series of all time.
A
Yeah, it really is.
B
Yeah. I was not homeschooled, but everyone I talked to that went through it seems to speak pretty positively.
A
I think once you get through the like, it was. Was really rough coming from being very sheltered into the real world. So, like, that was like called the. Going from like a senior in high school to a freshman in college was a very rough transition because you're figuring out a lot of social things that you should have learned at 13 and you're figuring them out at like 18, 19. That was very rough. That was hard. But it's fine. It wasn't a big deal. And I think that now you know that I have been homeschooled and I can see where the pitfalls are. You can easily work around them, you know, because my parents weren't homeschooled, they didn't know. So they were kind of figuring out and doing the best that they could. And then I just get to improve on that.
B
If I do homeschooler is A big part of your audience. Mothers, like, for sure. Well, I know it's females for sure.
A
Yeah, it's for sure. Moms. A lot of single moms. More recently, now that I am, you know, single. My. A single mom myself. I think it's about 40% men, 60% women.
B
Okay.
A
So. So almost 50. 50. I think guys like me just, they like. Yeah. I mean, it's, I think it's kind of interesting. Like, who My whole vibe is interest. I'm so feminine. And yet I'm talking about improving your conversion rate and all this, like, nerdy data. I think it is a little bit. I think it is. I do think it is. But I, I, I use it for good. I think that it breaks a lot of limiting beliefs women have about themselves, and I think it also breaks a lot of limiting beliefs men might have about women. So I'm easy, I'm approachable. Like, I have no beef with anyone. I like it when guys follow me. I think I have a lot to show them. And it's good. Yeah, it's good.
B
No, that's awesome. And you also get. Your engagement rate is insane.
A
Thank you.
B
Your posts have 10,000 comments.
A
Thank you. Yeah, I'm insecure. I think my engagement rate could be better, so.
B
No, I think it's phenomenal. I judge people not off their followers, actually. I think that's a mistake. People do. It's off their comments.
A
Yeah, agree, agree, agree. The reach, like in their engagement. Exactly. Because anyone especially, like, I don't see people buying followers as much anymore as they used to.
B
Yeah.
A
But old accounts who bought followers have trashed their engagement as, of course, you know, they're screwed. Yeah. I think that my engagement is as well as it is because I've, I create really good freebies. Like, that's. People comment to that level because they want the free stuff that I offer and they comment to get it. So that's like my big thing. But I also have posts that go really viral and I think that's it too.
B
Yeah. Is that a big funnel for you? When you say, like, comment this word, I'll DM you.
A
Yep. Yeah, it's a big one. We make a ton of money from my email list and so we. You can collect email addresses straight from ManyChat's automation. So you just. In the Instagram DM conversation, I'll say, oh, perfect, I can send it to you. What's your email address? Then the person will reply with their email address. We do like a thousand email addresses a day from that.
B
Wow.
A
So every month, we have 30,000 new email addresses added to my list.
B
I need to start doing that.
A
Yeah, it's with your audience, Sean.
B
Yeah. Because I'm getting thousands of comments a day.
A
Yeah, you wouldn't know. You wouldn't know what to do with yourself. They're super qualified, too.
B
Yeah. So I should set up a manychat, get their emails, and then offer a low ticket.
A
Yeah. Yeah. Thing. You would make me so much money. I can't even think about the amount of money you'd make. It makes me ill. Yeah.
B
We'll have to talk after that.
A
Yeah.
B
Are you doing JVs with people?
A
I. I can. I haven't. Again, like, I'm kind of new to this whole. Like, I. I kind of worked and figured out stuff all by myself for, like, a while, and I'm just new to all that. But I'm. I'm super open to all that stuff.
B
I'll be your first case study. I mean, you already proved it. You're posting bank statements. You're probably gonna be posting your tax returns next.
A
I do.
B
Oh, you do?
A
Yeah, I literally do. I have to blur that. I do. I. I like it. It's good evidence. Like, what are you gonna say? People love to tell me that, like, you don't make $850,000 a month. You're such a liar. And then I'm like, if you go to mari1.com proof you can see my tax returns. And then what are they gonna say? Like, it just. It immediately quiets the haters, and you.
B
Can'T take a tax return.
A
What are you gonna say? Like, you just. You're quiet.
B
Yeah. Because a lot of people post their revenues, but you're posting tax returns, and.
A
Not everyone posts all the revenues. You ever notice that? Most people only post their good month. Yeah, I post every month.
B
Yeah.
A
Some of my months are better than others. Some months I have 70% profit margins. More recently, as we're, like, scaling, I've intentionally dropped it down to 30%. A lot of people would feel weird sharing like, that. Their profits have dipped. I just share it all. I think it's all interesting.
B
You're running a lot of paid ads now.
A
We're spending almost $300,000 a month on paid ads.
B
Yeah. Oh, my God.
A
Yeah.
B
Yeah. That's the most I've heard.
A
Yeah. Yeah. We're. We're, like, very close. I'm. My sister runs my ads, and she gets a Range Rover when we hit steady. 10,000. $10,000 per day in ad spend. And we're like at $9,000 per day in ad spend. So. Yeah.
B
How does she learn how to run ads? That's impressive.
A
She experimented on my dollar.
B
All self taught.
A
All self taught. She's really good at it. She's really. She's just really. I always think that she's actually smarter and better at marketing than me. Like, I'm just the face, the one that happens to be like making the content. But she's even smarter than I am, especially in the paid ads world. She's super smart. And then I have my other sister who's training under her, so family business. Yeah. Well, I've got like a bunch more sisters.
B
Oh yeah?
A
Yeah.
B
How many sisters you got?
A
I'm, I'm. I work. My family's Catholic, so I'm the oldest of nine.
B
Old school.
A
Yeah, super old school. I have three brothers and then a bunch six sister. Well, there's six girls, so five sisters.
B
Wow.
A
Yeah. So I want all my sisters, my brother's all doing amazing things in their own right, but I want all my sisters to come work for me.
B
What was it like being the oldest grown up?
A
I was like the guinea pig. And it wasn't. In some ways it was like rougher because your parents are figuring things out. But I look at my little siblings who have like, you know, they're two more at home, and I think it must be really hard to have all your siblings move away. So I'm really glad that I was the oldest because I got to be the groundbreaker and kind of like go off and figure things out first. I'm glad I wasn't the youngest. Yeah.
B
Yeah. If I had to pick oldest or youngest, I'm going, actually, you are oldest. You don't.
A
You don't want to be middle.
B
Because I heard with youngest, the parents are so like over stuff, they're not as strict.
A
But like, I know, but like, I think my parents. My parents were super strict with me. Like, super.
B
That's what I'm saying.
A
Super strict, like crazy. But in some ways, it's made me who I am.
B
That's all.
A
I like it. I got like the fresh parent energy.
B
Right. That's also true. It's like a catch 22.
A
Yeah.
B
I think it comes down to you, though. Like, I think some parents are strict and then that makes it worse. But you and internalize it differently.
A
I had to work that. I was very intentional though, because it's super easy. I could easily look at the childhood I had and the childhood my little sister has and be. It isn't fair. And, like, it would be so easy to be a victim about that, but that's not serving anyone. And there's so many good things that I got out of the way. My parents parented me. And you just change the way you see your parents once you become a parent yourself and you realize it healed a lot in me, literally just to become a parent. And. And I'm like, oh, my gosh, my gosh. I'm getting my ass kicked with one kid. My parents had nine of us. We're lucky we're alive. Like, I literally like the fact that my parents had nine kids and none of them died. That's amazing. Like, kids have no sense of self preservation or survival whatsoever. So the fact that we're all literally alive. They did a great job.
B
Yeah. I heard having kids does change you.
A
Yeah, it really does. And in the most beautiful, like, this career stuff is so fulfilling and so incredible, but it's dust in my mouth compared to the pleasure of being a mom. I love it so much. Yeah, I love it.
B
What a statement.
A
Yeah.
B
So maybe you'll have more.
A
I want four more.
B
Four more.
A
Four more.
B
Five kids.
A
Whoever I end up marrying has to know that, like, four more kids is on the radar for me. Yeah, I want five total. That's a medium family to me.
B
Five.
A
Yeah. Well, I'm from nine, so if I have five, that's half of the size my family was.
B
Yeah, yeah. I'm thinking two or three.
A
For me, it's good. I mean, I say five. I think you. You got to do it one kid at a time.
B
Aim high. Right.
A
Yeah. Well, I'm going to have. I'm having four more. Yeah. I'm very good at manifesting.
B
So you need more employees?
A
I. That's right. That's right. 100% the next year.
B
Keep it within the family. It sounds like.
A
I mean, we hire incredible people, like, all over. I have a small team, two siblings, you know, my sister work for me and then a couple other people who aren't. But I. I think there's something about my family, like, literally in my family, in our blood, we're very good entrepreneurs. We're just savvy. Like, all my brothers are very successful. There's something about our brains where, like, we know how business works. People call us the Catholic Kardashians.
B
I love that.
A
And so, like, there's something about the way our brains work and it's like generational. Like my grandpa, like, my dad's grandpa was a business, like, it's just up the chain People.
B
So your parents were entrepreneurs? Mm.
A
My dad runs his own company. I worked for him when I was in high school. My mom is a really successful event planner. Yeah, she actually planned my event, my mom.
B
No way.
A
Yeah, she did a great job.
B
I could see why you're so successful now.
A
Yeah, you just learn and you. So my dad used to be an adjunct English professor, and you don't make a lot of money doing that. And when I was seven, he started his own business, and I watched our family really go from poverty to comfortable. And the lesson that I learned was, oh, when you work for yourself, things get better. And so ever since that moment when I was seven, I knew I would never work a regular job. I knew I would always work for myself, and I did. I never. I've never even had a job interview. Like, I don't even know what that's like.
B
I've had one, and I blew it.
A
Yeah, entrepreneurs are not good. We're just not. We're not good at that.
B
I blew it. My mom forced it to be there. She put the phone in my ear, and I didn't want to do it. It was with Wegmans, if you ever heard of it.
A
Yeah, the grocery store.
B
Yeah.
A
Yeah.
B
And I totally bombed.
A
Yeah. I mean, you didn't want to. Yeah, we're super unemployable. I always joke that, like, I've had to go get a real job. I just start my second business, like, the same day. Like, day one. I'm already trying to get out of there.
B
For real? Yeah. Was this your first successful business venture, or did you have.
A
It was. So. It was an evolution. I started doing graphic design and designing websites. That's what I went to school for. And over time, I was just. I found myself really good at getting clients. Like, there were people who would pay me to design the logo in February, but my waiting list would be so long that I couldn't start until November. So really long waiting lists for websites, for websites and logos, and they just wanted me to design the logo. They wanted my touch. I was really good at framing myself. And so I had other graphic design friends come to me. Like, how are you booked so much? How do you have so much work? Like, what are you doing to get clients? So I started sharing what I was doing with my friends, and then they sent their friends. And one day I looked up, and I realized I had more people paying me to show them how to get clients than I did actual, like, web design work. And so I was like, well, this seems like a really And I was enjoying it. It was very fulfilling. And so they kind of merged away from graphic design into, I don't you want to call it marketing consulting or business consulting. And I did that for a long time, scaled that up to $1 million for several years in a row, very consistently. And then, you know, my life kind of turned upside down, inside out in 2023. And that's when I pivoted away from high ticket stuff to low ticket stuff and the, the rest of history.
B
So you've always been really good at getting clients.
A
Always super good. Like, I've always just intuitively understood marketing and client acquisition and just I got that. I got sales just from day one.
B
Yeah. And combined with the fact that you have a really good product or service, it's just like a deadly combo.
A
Yeah. And I was really good at graphic design and website stuff too. Like, I wouldn't just design the website, I would help them design it from the angle of, like, how do you turn more of these website visitors into customers? And I would help them with the traffic. And so I've always just, just instinctually understood the art of making money. And it set me apart.
B
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A
From other graphic designers who are very concerned with the way a logo looks and the way it's styled. And that's fun. I love all. I can talk fonts all day long, but it's more than that. People don't want a website to look pretty. They want a website because they think it's going to Help them get more clients. So I just got that intuitively.
B
So you never had, like, a mentor?
A
I've had mentors throughout the entire journey, but it's more to help teach me how to grow what I was already doing, if that makes sense. The business stuff I learned, I think, just through osmosis with my dad.
B
Yeah. You probably, like, subconsciously.
A
Yeah, I think I really.
B
Was he doing a lot of sales with us?
A
He was doing. You know, I would be working, and he would be on a sales call, and I'd just be quietly helping him in the other side of the room and stuff. So I think I really just soaked into my pores.
B
That's so cool.
A
Which is another perk of homeschooling. You're around for stuff like that, right?
B
Man, you got me sold on homeschooling.
A
I mean, you can bring your kids to events, which is really good for them. Yeah. You can travel with. Because I heard you got married recently, which is. Congratulations. Yeah. So, yeah. I mean, you have a lot more freedom.
B
Yeah. Bring your kid to work day was my. That was a thing in public school. It was my favorite day of the year.
A
Yeah.
B
Because your parents got to bring you.
A
To work, and you get to just see what they're doing. Yeah.
B
But that was you every.
A
Every day. Every. Every day for me was. Yeah. Bring your kid to work day.
B
So cool.
A
Yeah.
B
What's next this year? You got any events or anything else.
A
Planned for the rest of the year? I'm just. More podcasts, just more speeches. I'm gonna take a break for a little bit. I've been on, like, a hot streak, and I'm. I'm, like, ready for my holidays.
B
Yeah.
A
And then in 2020. What is it, six? Yeah, 2026. We're doing another event, so same. October 10th is the date, I think. And then we're gonna do, like, these. I want to try them. Like, I'm still working at the details on them, but. But I think people would love to do workshops in person. Workshops where they come and they create their digital product in one day, or they come and we show them how to set up their ads and get it all up and running in one day. That would crush it, I think. And I just think it'd be super valuable. It's like a mega implementation day. And so we're gonna do a couple of those this year. And then the big thing is hitting 10 million. Because we got really close this year. We're on track for it, but actually having a calendar, like a January to December calendar Year where we do 10 million and then mostly that's like the little 5% and then the 95% is just hanging out with Ellie.
B
Being a mom.
A
Being a mom, yeah. Hanging out with my mom friends, like.
B
Just, you know, are you in a single mother group chat or anything?
A
Not single mother. Most of my friends aren't single moms. I have some friends mom friends who are single moms. But I just naturally I loved being a wife. I'm. I'm a very family unit oriented person. And once my divorce is finalized, I'm going to start dating again. That was a big commitment thing for me.
B
Oh, it's not finalized.
A
Not finalized yet. We're three years in February. It should take. It should be way harder to get married and way faster to get.
B
Yeah. Why is it taking three years?
A
Just a lot of different things. Yeah, yeah. People should like know that. I think it's just.
B
Well, my parents got divorced and now that you said it, it took a couple years.
A
My therapist says it's two years is average. So I'm only slightly.
B
Yeah, it took about two, three years.
A
I think that's. Realize that. And you know, I didn't owe my ex husband any loyalty, but I owed the marriage loyalty. And it felt really important for me to close that chapter fully before trying to start a new one. And so I've been very intentional to not date at all to just stay and honor that commitment before I. Yeah, so I've been very intentionally single, not dating at all. And it's been hard. When I made that commitment to myself, I didn't think it was going to take three years, but it has been so, so healing and so healthy and I feel like I stayed in such integrity. There have been so many great guys who have wanted to start something up with me and it's been, there's been lots of times where I wanted to justify it, but sticking to that commitment has just been such a confidence boosting thing because I've proven to myself that I can stick to an integrity commitment in a big way, in a way where I had not been paid this favor of the same loyalty. And so it just, it has felt really good and I have just probably avoided a lot of heartbreak honestly and just healed from what had happened to me before. And then I'm ready now, once all my little eyes are, you know, dotted and my T's are crossed to just step into the next thing in a really free and confident way. I have a lot of peace about what's next.
B
Massive respect, because I do think A lot of people jump in it. They call them rebound relationships.
A
I think, I think it just, it hurts. And I have a kid to be mindful of, you know, I think that it's important to be mindful of that the person that you do end up dating is going to be in your kid's life. And making sure that you are in a healthy, good place before you do that, I think is really important. Yeah, yeah.
B
Dating dynamics are going to be very interesting for you now too.
A
I think they are going to be very interesting. I'm. Like I said, I'm religious and so like I will be dating Catholics, like, and so I think that in some way Catholics are still very old school. There's still the concept of like courting and, you know, what you're looking for is a little bit more, I don't want to say spelled out, but just like you're more. You kind of know what the values.
B
You'Re looking for are.
A
So I think that'll help me avoid a lot of not so great guys because I'm looking for very high, like men who care about their values. But I'm. I honestly have built a peaceful life with me and Ellie. And so whoever I do bring into that is just gonna have to be a beautiful cherry on top. I'm not looking to rush into anything. I know what I'm looking for and I know when I'll see it. And once that chapter is closed, I'm going to be open and ready to receive it. And I honestly have just so much a peace about it. Like, whatever happens, it's going to be exactly what it's supposed to.
B
Wow, you're really at peace with yourself.
A
I really am. And I wasn't three years ago. I've worked on it over the last.
B
No one would be after divorce like that.
A
No, it was really. And I, again, like I said, I love being a wife. It was a huge, like shock to me, like what had happened and sort of just how I found out. Like, it was just bad timing because I had a 4 month old. Like it was very. Yeah, it was very disruptive, but it's all happening. Like I could really say, like, I'm gonna say this in my speech with Ryan, but like, God had me every step of the way. Like I really see that and I just know that it was like for my good and so much joy in that. Yeah.
B
What was the, like with, with that healing process? Was there something specific that really impacted you? You'd say?
A
Well, I, I think I refound God because I Had been very anti religious for 10 years, from 18 to 28. I was very anti religious. I had a lot of religion wounds. I was very much like, God is weird to believe in God. Like, I was very anti religious. And now I'm kind of at the point where I'm like, this relationship with God is working for me and it's giving me a lot of peace. But I don't feel any pressure to make other people feel that way. Because when I wasn't walking in my relationship with God, people would pressure me, be like, you have to go back to God. And it just like, that's not helpful. Yeah, it's just rude, like, and it's very egotistical. So now I'm with, with me finding God, it's been this. I've experienced them differently for the first time. And it's not, you need to do this. And it's not like a relationship of rules. It's, oh, I'm tapping into a lot of peace.
B
Right.
A
And I needed that. I craved that when like my rock, my stability, my like, structure was just totally upended. And so the thing that brought me peace was rediscovering my relationship with God. In a way that's actually a relationship that brings comfort. And so I tell people, like, if you're not experiencing that, if you don't have, that's okay. Like, I'm not here to pressure you. I'm not here to push you into anything. This is just working for me and I'm going to keep doing it as long as it's working for me. And when it stops working for me, I'll stop. So, yeah, it's just easy. It's easy.
B
So did you go back to church?
A
Yeah, I'm going back to church. I hadn't gone to church in like 10 years. It was like. Yeah. Except for like holidays when I'm with my mom and you're kind of like forced into it.
B
Yeah, I don't know if that counts.
A
Yeah, I don't think it counts either. No. Now I go every Sunday and I bring Ellie and it's just, I just. I was literally in church last weekend and I had tears in my eyes because I. I spent 10 years away from that peace and actually never really had experienced that peace as a childhood either. And so really, like in the last year or two, there's just this feeling of peace. Almost like when you go to your grandma's house and it's just like, oh, we're home. Or like you go somewhere where it's like and you can, like, let down everything. And there are a lot of pressures for me. I have people who's, you know, they pay their mortgage with my employment with them, and there's. You know, I have a responsibility to all my students. And I feel pressure. I have a pressure to make sure Ellie has a good life. And I go into church and it just goes away. All melts away. And it's hard not to want to come to that every week.
B
Yeah. I haven't been in over 10 years. I'd be very curious what it'd be like if I went back.
A
I think my. It just has to be the right time. Like, that's what I've learned, is I would not have been receptive to that if I hadn't had my life completely upended. I had lost a lot of things I wanted. I had a totally. I had to make a totally different vision for the future.
B
Right.
A
And I don't think I would have been receptive at all until I got to that point. And so it's a nice little accident that came out of it was like, just a sense of peace, which was really nice. I like to feel peaceful and contented. It's a good feeling, especially not having that for a long time.
B
Yeah. Do you feel a lot of pressure? You mentioned pressure.
A
I think if I let myself, yes. There's a lot of things that ride on me. My two sisters who have husbands and my one sister has children pay their bills with my work. My other five team members do. I have a decent sized audience that was watching me. I have people rooting for my failure. Like you do. Like you do. Yeah. Yeah, of course. Yeah. I have Ellie. I want to make sure she has a stable and healthy childhood. And she's. There's a lot of different pressure points, but pressure is as much as you make it pressure you like, this big or it can be this big, and I just don't let it worry me.
B
Yeah. I noticed the more I think about it, the more I. I feel it.
A
Yeah, exactly. And you just. I've learned to just. Okay, I can. It can be over here, and I can be over here doing my thing, and it's fine. Like, I don't. I don't have to give it attention, and I don't. Yeah.
B
You got pets?
A
I have a little bunny.
B
I'm gonna pair my kid with a puppy, I think. Yeah.
A
Well, that's tough.
B
Oh, really?
A
Oh, I. So, yeah, that's. That. We did a. We did a baby and a puppy.
B
Yeah.
A
And when my divorce happened, And I was all by myself with a 4 month old. We did end up rehoming the puppy.
B
Oh wow.
A
And it's actually worked out really well. He's now like a, like a, a service dog for this really severely autistic girl. And he's does such. My puppy does such a good job. Like he's such a good boy. But we did the baby and the puppy. Brutal.
B
It sounds good on paper.
A
Oh yeah, it does. But you have two things shitting around the clock. It's not. No, it's not good.
B
Yeah. I just want them to grow up together. So maybe I'll time it a little.
A
Different, do a little later. Like I don't think a newborn appreciates a puppy anyways.
B
Yeah, they don't.
A
So. But like Ellie, she's three or four. Like three now. Like three or four would be a great time to do it. Yeah, I'll do that. Or what I've done is get a bunny. Great pets. They're quiet, they're clean like my or cats. And they litter trained.
B
Interesting.
A
And Ellie loves it. She loves to pet the rabbit. They're very gentle like Rick the rabbit. Rick the rabbit. Rick the rabbit.
B
Throw up a photo.
A
Yeah, yeah, Rick. Yeah, he's a, he's a good boy. Yeah.
B
Does it stay in like a container?
A
So it's free roams around the house, but then it has its own little room and like a little hutch and it likes it. It has like a litter box, like a cat. So it's very think about like it's much more similar to a cat but it's super friendly. Like a dog. Like it'll come up to get pet.
B
I'm gonna have to convince my wife about this.
A
Yeah, it's really. Oh, that won't be hard. They're floppy eared. They're so cute. Like rabbits are super cute.
B
Where'd you get at? Petco?
A
We fostered.
B
Oh, fostered, yeah.
A
Okay. Yeah, so it was like a foster and then the lady just never came for it. And so.
B
What?
A
Yeah, yeah. I don't know.
B
That's messed up.
A
Yeah, I know, I know, but it's.
B
Hey, you got stuck with it.
A
Yeah, but that was okay because we had fostered a bunny earlier that year and then that one did get like rehomed to back to its owners. And I was so sad because I really wanted to own that rabbit. And so it like was on my radar to get a bunny as a pet. And then the second Rick the rabbit came up and. Yeah.
B
Wow. Yeah, Ellie's gonna Be a great. You know, I don't know what the.
A
Word is, but she'll be like. She's an animal lover. Like, she has. We also feed all the stray cats in our neighborhood. We have, like, an outdoor, like, patio thing for the, like, I don't know, like, bowls. Food bowls for the cats. So every morning she'll wake up and, like, she's not even awake yet, really. But she'll just be, like, groggily, like, scooping up the cat food and, like, putting it in their bowls. So she's. She's really good with pets.
B
I got some stray cats by my house. I always try to feed them, but they run. So maybe I'll just leave.
A
You leave. That's what we do. And over time, these things now, they'll come and sit and look at me through the window until I feed them. Like they're out of control. I don't even know. Like, if I were to go back, I don't know that I would have.
B
Some privacy invasion right there.
A
They just sit and look at. I'll be in my office working, and they'll just be. They start. Even the door where their food is. Like, they know where I work, and they'll come and, like, stare me down.
B
Cats are smart.
A
They're not idiots. They. They. They run the show on.
B
Cats are one of the smartest animals.
A
They really are. I think bunnies are, like, really close, though.
B
Are they?
A
Yeah. Like. Like, our rabbit is smart.
B
Can you do tricks?
A
Not like a dog can, but, like, he knows to come when called.
B
Wow.
A
And he, like, kind of tell. Like, when the door to our house opens, he tries to bolt out because he, like, we. We have a rabbit stroller, like a. Like a pet stroller. And so we'll put him in the stroller and, like, push him around town. And he really likes that. And so anytime the door opens, he's always trying to, like, come out with us.
B
Oh, that is.
A
Yeah, he's. It's stressful. I'll hear him bolting down the hallway, trying to escape the house.
B
He's big.
A
Oh, he's a huge. He's actually a really big rabbit. So it's not this big. It's like, probably this big.
B
It's a huge 15, 20 pounds.
A
Yeah, it's like a small dog. It's a huge. It's just an unusually large rabbit.
B
Wow.
A
Yeah.
B
What do you feed it?
A
Rabbit pellets and hay.
B
Oh, God.
A
Yeah.
B
No, carrots.
A
Yeah, carrots for snack. Like, for treats.
B
Got it.
A
Yeah. You can't feed Them too much, though. They'll get fat.
B
Well, yeah, that makes sense. They do look pretty chubby when I see them. Who would have thought we'd talk about rabbits for so long?
A
They're the best.
B
Do you have anything? People watching this? Any program you can offer them or.
A
I tell people to start with my free content. People email me and this is like, not a joke. They email me saying, like, I made $40,000 just by implementing what you teach your YouTube videos. Or I made all this money just from what you teach on Instagram, and that's my goal. That's part of how you trust me. If you watch something that I put out there for free or you read a PDF that I made for free and you implement it and it works for you, you're gonna. There's such a just a trust, right? So I tell people, don't start with unpaid stuff. There's hours and hours of good stuff for free. I make. I call them like tutorials. Like, step one, step two, step three, practical business tutorials. Start with my YouTube, start with my Instagram and implement it. And then after that, use that money to come and buy a course and dive deeper if you want to. Wow.
B
Respect. You are doing the opposite of everyone else for real.
A
But I think because everyone else is in this to make a quick buck and I really want them to make money. Like, do you know what happens when a mom in the Midwest adds an extra $2,000 per month to her family's income? It is literally life changing. She can pay off debt, she can be home with her kids. Her whole life is transformed by a couple extra thousand dollars consistently per month. And I am addicted to getting that transformation for them. It is intoxicating. And so I just. I want to do it all day long. 24. 7 is so addictive. And so I'm not in the business of making a few people millions and millions of dollars. I'm in the business of helping millions of people make a little bit of extra consistent money every single month.
B
I love that. Well, we'll link your stuff below. Thanks so much for coming on.
A
Thank you so much for having me. Thank you.
B
Have fun at Wealthcon.
A
Thank you. I'll tell Ryan you said hi. Yeah.
B
See you guys.
A
Wow, that went fast.
B
I hope you guys are enjoying the show. Please don't forget to like and subscribe. It helps the show a lot with the algorithm. Thank you.
Guest: Maria Wendt
Host: Sean Kelly
Date: December 10, 2025
In this episode, Sean Kelly sits down with Maria Wendt, an entrepreneur who grew from being a single mom to building a $10 million business empire selling primarily $300 digital products. The conversation dives deep into Maria’s philosophies on radical transparency, her transition from high-ticket to low-ticket offers, scaling a business as a single parent, and her mission-driven approach to helping others—especially women and mothers—achieve financial independence. The two also touch on homeschooling, family business dynamics, overcoming personal adversity, and practical digital marketing tactics. Maria’s candor, energy, and dedication to service are front and center throughout.
“I share bank statements to prove it... our industry, like the business marketing industry, is filled with a lot of people who make a lot of big business income claims and don’t back it up and are kind of fibbing a little bit...” — Maria [03:27]
“The year I pivoted, I went from about a million dollars a year to $4 million in a year. And now we're on track for $10 million, all low ticket, like $300...” — Maria [06:32]
“...there's such a blue ocean there right now that smart marketers are just not tapping into.” — Maria [07:01]
“I don't want to be your crutch. I want to give you the information... step by step tutorials that you need... so you don’t need me.” — Maria [09:53]
“When you are operating from that true love of someone, you do good things and it’s a good business move almost as an afterthought.” — Maria [08:00]
“If you want to think about what my life is like, imagine a stay at home mom potty training a three year old. That's literally me.” — Maria [11:09]
“Ellie’s only gonna be three once and the business is always there for me... this time with her as a child, I’m only gonna get once.” — Maria [12:11]
“I have a deep appreciation for... who we are as a culture and where we came from. I love reading, which has been such a gift to me as an entrepreneur.” — Maria [13:03]
“My whole vibe is interest. I’m so feminine, and yet I’m talking about improving your conversion rate and all this, like, nerdy data... it breaks a lot of limiting beliefs women have about themselves.” — Maria [15:23]
“We make a ton of money from my email list... every month, we have 30,000 new email addresses added to my list.” — Maria [17:04]
“We’re spending almost $300,000 a month on paid ads.” — Maria [18:33]
“The thing that brought me peace was rediscovering my relationship with God. In a way that's actually a relationship that brings comfort.” — Maria [33:01]
“Pressure is as much as you make it pressure. You like this big, or it can be this big, and I just don't let it worry me.” — Maria [35:34]
“People email me and this is like, not a joke. They email me saying, like, I made $40,000 just by implementing what you teach your YouTube videos...” — Maria [39:35]
“I'm not in the business of making a few people millions and millions of dollars. I'm in the business of helping millions of people make a little bit of extra consistent money every single month.” — Maria [40:57]
This episode highlights Maria Wendt as a refreshingly transparent and mission-driven entrepreneur who balances multimillion-dollar success with a steadfast commitment to motherhood and ethics. Her approach—democratizing financial progress, empowering beginners, and building trust through radical transparency—defies prevailing narratives in the online business world. Whether discussing advanced email marketing techniques or the spiritual aftermath of personal upheaval, Maria’s openness and practical insight offer inspiration to aspiring entrepreneurs, parents, and digital creators alike.