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Matt Franco
Hecklers being malicious usually. I think even in the standup comedy, when someone's yelling out and like trying to participate in the show like that, like they think that they are contributing, they think that they're adding. They, they don't realize they have no mic. They're just like a, a faceless voice shouting out, these people paid to see you. The power dynamic really exists.
Interviewer
Foreign here today. Let's go, man.
Matt Franco
How you doing?
Interviewer
You're doing well. I know that.
Matt Franco
You too. Nice to see you.
Interviewer
Yeah. Just one magician of the year.
Matt Franco
Yeah, that's right. Yeah.
Interviewer
Good year for you, huh?
Matt Franco
It has been good so far, but we're just getting started.
Interviewer
Nice. What's exciting this year for you and what do you got planned?
Matt Franco
10 year anniversary of the show coming up in just a couple of months. So that's kind of crazy. Don't know exactly what we're going to do for it yet, to be honest, but it's exciting.
Interviewer
Not only shows make it that long.
Matt Franco
Right. 10 year residency and honestly it just gets more fun and just gets better. I love doing it.
Interviewer
What would you attribute the longevity, the success of that too?
Matt Franco
I don't know what the secret sauce is, to be honest. It's kind of a lightning in a bottle thing and I just do my best to keep that bottle shut. Keep that lightning going. I think the truth is though, always reinventing, always keeping it different, always staying present in the moment.
Interviewer
I love that. How much has the show changed since the first one in 2015?
Matt Franco
So much.
Interviewer
Yeah.
Matt Franco
Yeah. I'd probably cringe if I were to watch the opening night. Heck, I might even cringe if I watched like two months ago. It's hard for, it's hard for me to like watch myself perform, you know.
Interviewer
Are you hard on yourself?
Matt Franco
Yeah, yeah. I think, you know, we can all be our own worst critic. But yeah, I think it's changed regularly. It kind of has had a few different lives since the opening. We revamped it heavily during the pandemic. We re revamped it again just two years ago and now my notebook is full of ideas for whatever the next iteration of it is. So always, always kind of keeping it flowing, keeping the hits in and then adding new stuff.
Interviewer
What's the hardest part about the show?
Matt Franco
I don't know that there is a hard part per se, because I mean, this is what I signed up for. This is what I grew up wanting to do. If I didn't enjoy doing it, I think everything about it would be hard. But I think the fact that I Enjoy. Really? It's tough to take for granted.
Interviewer
Good answer. That famous quote, like, if you enjoy what you do, you're never working.
Matt Franco
Yeah. Yeah. And don't get me wrong, there's a lot of time taken up and a lot of devotion to it, but it's. It's enjoyable.
Interviewer
Yeah.
Matt Franco
You know, the hard thing now is work life balance because I got a couple of kids, you know, a newborn and a 2 year old. So the work life balance makes it interesting. But we do the best we can.
Interviewer
Kids and five animals.
Matt Franco
Yes.
Interviewer
Four dogs and a cat.
Matt Franco
Yeah, that's right. We've got a house full of rescues.
Interviewer
Much does that cat get bullied in that house of four dogs?
Matt Franco
The cat bullies the dogs.
Interviewer
Really?
Matt Franco
Yeah. Yeah.
Interviewer
Wow.
Matt Franco
Yeah, we had the cat before all of them.
Interviewer
Okay.
Matt Franco
So he's kind of like the alpha in a way.
Interviewer
Yeah, I love cats. My fiance is allergic.
Matt Franco
Oh, really?
Interviewer
Also, I would have had at least three.
Matt Franco
Yeah. I think I'm also allergic. But it is, it is what it is.
Interviewer
Well, you're allergic to rabbits.
Matt Franco
I know that, right? Yes. I think anything would short for like that. But yeah, I take the Claritin if I need to. Not an ad. Yeah.
Interviewer
Even dogs though.
Matt Franco
I think certain ones with like shorter hair. Yeah. But I'm. I've had dogs my whole life, so I just kind of. I haven't had an allergy test since I was like a teenager. But back then, you know, I don't know how they do it now. They poke your shoulder with like a. A shot almost and then. Yeah, they basically whatever you're allergic to, they all kind of bubble up and all of mine bubbled up. Dust, dogs, cats, everything. So. But that was a long time ago, so it probably changes coming out to Vegas.
Interviewer
Yeah. Knows get another one. Last time I got allergies was in Vegas.
Matt Franco
Do you take something for it?
Interviewer
Nah, I'm trying to. Try to be natural. Honestly. It's a controversial take these days. But yeah, I try to be like just holistic.
Matt Franco
Good for you.
Interviewer
Yeah, but I know like the local honey works on some people.
Matt Franco
Yes, I've heard about that.
Interviewer
Yeah, I gave that to my dog cuz my dog, we took an allergy test. He's allergic to. What are the trees, the palm trees here?
Matt Franco
I think they're pain triple ones, I think. Palm trees?
Interviewer
Yeah, he's allergic to those.
Matt Franco
Okay.
Interviewer
And we have 50 in my house. Wow. So he was just.
Matt Franco
Yes.
Interviewer
Yeah.
Matt Franco
And it worked though. Think it worked. There you go. The magic potion is the local honey then.
Interviewer
Yeah, he Loves to swim. Yeah, I love dogs, man.
Matt Franco
Me too.
Interviewer
Bring me a lot of happiness.
Matt Franco
Absolutely.
Interviewer
So what age did you. Would. Would you call yourself a magician? Like, would you label yourself?
Matt Franco
I was doing it in kindergarten. Show and tell early. Yeah. I had these three little tricks I brought in for show and tell. I don't know if any of them worked or if. I'm sure I didn't have any idea what I was doing, but that was, you know, that's my earliest memory of doing magic for people that were outside of my house, outside of my own family and friends.
Interviewer
Did it run in the family?
Matt Franco
Were you not at all now the only magician in the family? In fact, everyone in my family runs if there's even a camera around. Like, no one wants their picture taken. No one wants to be on camera. I guess it's just me.
Interviewer
Yeah. Yeah. So what triggered that, you think?
Matt Franco
For me?
Interviewer
Yeah.
Matt Franco
Yeah. I don't know.
Interviewer
Maybe like a specific show you watch or anything.
Matt Franco
Oh, well, certainly for magic in general. Yeah. There were some magic shows I saw on television growing up. We were just talking before we went on the air about a show called World's Greatest Magic, which was on NBC, which was a kind of like my bible growing up. So I V8. I taped them on the VCR. You know, the old VHS tapes. Heard of those, right? You've probably never used one. Never. Have you seen one in person? Is that the black? Rectangular. They're black and rectangular. This is fantastic. Your dad had one?
Interviewer
Yeah.
Matt Franco
This is great. I still have a whole, like, bin of all of them.
Interviewer
Wow.
Matt Franco
But I digitize them so I can go back and watch anything if I.
Interviewer
Did you digitize it?
Matt Franco
I think I just sent them out to, like. There are companies now that advertise that they digitize these VHS tapes.
Interviewer
Yeah. I grew up on DVDs.
Matt Franco
I had a friend do a bunch of them and some. Oh, DVDs.
Interviewer
Yeah, those.
Matt Franco
I know what a DVD is. Described all the circle one. Absolutely. CDs. Did you have CDs or.
Interviewer
No, these. Were those the ones. Wow.
Matt Franco
This is incredible.
Interviewer
Circle, right?
Matt Franco
Those were the same as a dvd, but they're just for audio.
Interviewer
I heard of them.
Matt Franco
This is.
Interviewer
I never used it, though.
Matt Franco
Okay.
Interviewer
Wow.
Matt Franco
This is great. I actually did a whole CD act when I was, like, 15. Like a magic act. I was producing CDs. You know why? Because at the time, it was modern and cool.
Interviewer
Wow. Yeah, those. Those went away pretty quick, right?
Matt Franco
Yeah, yeah. That. That act wouldn't age well, but is what it is.
Interviewer
But what replaced the cd. Was it the ipod or was that way after.
Matt Franco
Yeah, no MP3 players. There's probably something called, like, a Zune in between there. Yeah. I don't know. I'm not really, like, an early adopter, so I don't remember the exact order. But after CDs was, some kind of MP3 players popped in.
Interviewer
So ipods, where I started.
Matt Franco
Oh, gotcha. Okay.
Interviewer
And not the. It was the one with the circle. You had to, like, use your thumb and. Yeah, yeah.
Matt Franco
Well, yeah, yeah. I remember that was the first generation.
Interviewer
I think that's what I started with. Then they became touchscreen, got Gotcha, and then I got the iPhone.
Matt Franco
Well, I don't think you missed anything. You. You know, the. The MP3s don't skip. The CDs would actually skip. Like, if you try to go running song. Not skip. It would. You don't even know what skip means. Oh, my God. This is crazy. Yeah. So, like, the music would be playing like this, and while you're running, it would just go. And it would stop and then, like, start playing again.
Interviewer
Oh, that's annoying.
Matt Franco
Yeah. Really annoying.
Interviewer
What caused it to do that?
Matt Franco
Any movement at all.
Interviewer
Oh, wow.
Matt Franco
I hope some of your listeners can really appreciate what I'm saying there. I really do.
Interviewer
Can't relate to that.
Matt Franco
Fantastic.
Interviewer
Well, everything evolves, right? Magic's come a long way.
Matt Franco
It has, yeah. I think magic evolves pretty, pretty quickly.
Interviewer
Yeah.
Matt Franco
Yeah.
Interviewer
I want to talk about your AGT run.
Matt Franco
Sure.
Interviewer
What was the mindset going into that?
Matt Franco
And the mindset was, let me get some TV footage. I had never done TV before. I was performing primarily on college campuses, and I knew that I'd book more gigs across the country if I had some TV credit. So I was just hoping to get put on for one round or even just 30 seconds or on TV and then I could use that in my promo material. That was the goal. And next thing you know, I kept getting voted through to the next round and the next round. So, you know, I started taking it each round more seriously as it progressed because I didn't think I actually had a chance to win this thing and then just kept getting voted through and had to kind of outdo myself week after week. So it was really a daunting task. Probably psychological torture is the best way to put it.
Interviewer
Yeah.
Matt Franco
You know, that's because it's this mix of reality television and it's a competition show, and it's this. You know, it's theatrical in a way because it's live on stage in front of Thousands of people, not to mention millions at home. So really a difficult environment to thrive in for many. But now it just feels like home because I've been, you know, going and doing it for 10 years.
Interviewer
Yeah. Yeah. The stakes are high, right?
Matt Franco
Yeah.
Interviewer
Mess up your eye.
Matt Franco
When you're competing on the show, it's. The stakes are very, very high.
Interviewer
Yeah.
Matt Franco
And honestly, even just going on to do guest spots, it's live in front of millions of people. So, you know, the pressure's always on. You got to bring your A game. Wow. But I like that.
Interviewer
Yeah. So you had no idea you'd make it that far. That's crazy.
Matt Franco
I didn't. You know, at that time, no magician had won before, so I really didn't think it was possible for a magician to win. There had been eight seasons, you know, this was the ninth season of the show on NBC and singers one very often and I was up against a singer in the final two, so I kind of thought this was a great run.
Interviewer
Oh, you were. You're calling it quits at second place.
Matt Franco
Yeah, not quits, but when you're up there and you see who the other act is and there's nobody else left standing and you know how many singers have won, you know, 80% singers winning for the first, you know, eight seasons, you go, okay, well this was, this was fun. And then they call your name and it's hard to put into words the rest.
Interviewer
Wow.
Matt Franco
Yeah.
Interviewer
Who was the singer?
Matt Franco
Emily West. Yeah. Out of Tennessee, I believe. Yeah, she was, she is, is an amazing, amazing vocalist and she had a, you know, amazing, amazing tracks on there.
Interviewer
And then a few magicians won after you.
Matt Franco
Yeah, yeah. I think a couple.
Interviewer
Shannon.
Matt Franco
Dustin. Yeah, yeah, yeah. So it's great.
Interviewer
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Matt Franco
Those, I find that, yeah. Once you make it over here to Vegas, those who are your competitors become your community. Right. So I've done great collaborations with Dustin, with Shin. Everyone's like pretty close. It's a small. The magic community is so Small. So it's cool. Even just growing up in the, in magic, you really do get to meet your heroes. That's which is cool.
Interviewer
Who are your heroes?
Matt Franco
Growing up, Lance Burton was a big TV and Las Vegas magician. He had a show at the Monte Carlo for a number of years. I think it was like a big hundred million dollar contract at the time, which made a lot of, you know, press that people still talk about, especially at that time. So he was a big inspiration. Jeff McBride, who we chatted about off air, was on NBC's World's Greatest Magic as well. And then another magician, Bill Malone, who's a comedy magician out of Florida, was a huge inspiration. Those were a big three, and there are so many more. Penn and Teller, the list goes on and on. David Copperfield, I saw Live when I was about 7 years old and he's still going, yeah. So I mean, the list goes on. But those were some big inspirations. But it's really cool to, you know, know all these people on a personal, personal level now. But yeah, magic is small like that. Yeah, you know, it's so much smaller than say, music or even stand up comedy.
Interviewer
There's not many of you guys.
Matt Franco
There's really not.
Interviewer
Yeah, I think it's so hard to get to that level, I guess.
Matt Franco
Well, I think it's just more of a niche, so less people are exposed to it. Like music you're exposed to inevitably.
Interviewer
Right.
Matt Franco
You heard, you heard music maybe in the car on the way here. Whether you turned on the radio or not, Right. Or streaming or whatever it is. You know what a radio. You know radio.
Interviewer
Yes.
Matt Franco
Just making sure.
Interviewer
My dad used to find the station. My dad, again, I never dealt with.
Matt Franco
You go into, I mean, you know what a Target is? Target, the store.
Interviewer
Oh, yeah, yeah.
Matt Franco
Well, I don't know, I figured you just order on Amazon, right? No, but you walk in, jokes aside, you walk into like a store, you hear music. Magic is not readily available. You kind of have to seek it out. It's not on TV constantly. Right. It's not all over streaming platforms, so you kind of have to seek it out. So I think less people are exposed to it, less people are involved in it. And it's not. If it's not easy to you right away, you probably give it up. Or let's say you do a trick and it doesn't work. That might be the end of your magic in your head. Right. You might be like, all right, I'm good with that. So, yeah, I think it's just a.
Interviewer
Smaller niche Were you naturally good at it at first or did you develop it?
Matt Franco
I don't know if I was naturally good at it, but I think I took to it pretty quickly. I. As a child, I was. I was definitely looking back at, like, old footage. I go, wow. I was, like, really putting work in.
Interviewer
You know, the work ethic is what got you to where you're at, I think.
Matt Franco
Yeah. I think tenacity over everything. Right. Over natural talent, over connections, over most other things, I think is just drive and not giving up.
Interviewer
Yeah. That's the one thing you can control. I always tell people.
Matt Franco
Yeah.
Interviewer
Your effort.
Matt Franco
Yeah. And I think just not giving up maybe takes you further than all those other things. It's great to have a combination of all those things, but I think the most important one is to keep driving.
Interviewer
Were you ever close to giving up at all throughout the journey?
Matt Franco
Never.
Interviewer
Not even a little bit?
Matt Franco
I don't think so.
Interviewer
Wow.
Matt Franco
Yeah. No. I had a laser focus from the very beginning.
Interviewer
Well done.
Matt Franco
Yeah. I went to college, studied business marketing in hopes of, like, using that to support the magic habit, as I've said many times. And immediately when I finished college, I started doing it full time as best I could.
Interviewer
That's smart, because a lot of the most gifted people, whether it's magic or sports, aren't necessarily the most known. So to have a marketing background is pretty smart. It's a. Yeah.
Matt Franco
I mean, look, it's show business, and business is the bigger word.
Interviewer
Right.
Matt Franco
You know, so you got to make sure you focus on that side of it as well.
Interviewer
Yes. You know, the importance of getting yourself out there.
Matt Franco
Yeah, yeah. And, like. And that's. That's how the shift. That's the big shift that happened. Right. Like, once. Once AGT happened and coming to Vegas and all that before, I was spending 90% of my time doing the business, and I got to spend a little bit of time doing art, doing the show and creating. And now that's flipped where, you know, I can focus the. The vast majority of my time on the stuff that I'm really passionate about and, you know, have the business handled by an amazing support system that I've sort of built over the past decade. Nice. Yeah.
Interviewer
It sounds like you had no plan B. You were all in on this.
Matt Franco
Yeah, that's. That is. That's exactly right.
Interviewer
It's cool that you knew such a young age.
Matt Franco
Yeah. Yeah.
Interviewer
That's very rare.
Matt Franco
I know. I'm always shocked by how rare that is. Like, most people are entering college or even leaving college if they go like, wondering, okay, what. What do I do now? Which I think is totally okay. Like, I totally agree that when you're in your 20s, you have nothing but time ahead. I'm 37 years old. It's not halftime yet, right? Like, I think it's still the beginning for. For us.
Interviewer
Nice. I love that optimism. Let's go. Just won Best Magic show of the Year, right? In Vegas.
Matt Franco
Did we win that just now? What it was last year? We probably. Yeah, I think we won Best Headliner for the past five years in a row, something like that. We've won Best Magic show, best family Show. I mean, you name it. There's all these crazy Vegas awards. I try not to take it all too seriously. But, yeah, when you. When you come here for 10, when you spend 10 years here, you're bound to. To win some stuff. So I'm just thankful that, you know, the local community has gotten behind it and supported.
Interviewer
Love it. What do you still want to accomplish at this point in your career?
Matt Franco
That's a good question. Honestly, I just. I just like being able to share what I do for people. So as I develop new material, you know, like musicians, put out that next album. Right. As I come up with new stuff, I just want to have platforms to be able to share it on and to reach more people. And at the end of the day, it's just about entertaining people and making people happy. Right. Because everyday life there can be. People can reach dark places. So I want to be able to pull people out of that, even for just a moment.
Interviewer
I love that. I'd love to see you and some other magicians at the Sphere.
Matt Franco
Oh, that would be cool.
Interviewer
You guys can make that happen. That'd be sick.
Matt Franco
That would be wild. I never thought about that. You know, I haven't even been to the Sphere.
Interviewer
What?
Matt Franco
Yeah, I do shows, like, six nights a week out here in Vegas. Seven nights, seven o'.
Interviewer
Clock.
Matt Franco
Yeah, so, no, I mean, I do, like. But oftentimes on my off nights or off weeks, the last thing I'm doing is, like, going to the Strip to see a show, you know?
Interviewer
Yeah, you probably don't want to be there.
Matt Franco
It's not that I don't want to. It's just. Yeah, sometimes it's. It's tough to get over there. I'm dying to get to the Sphere. I've heard nothing but great things about it. But, yeah, doing a show there with, like, as a collaborative thing with magic would be pretty cool. But from what I've heard, you know, you. You barely could See the ax cuz like, it's such a big space. You know, you see U2 and Bono is like the size of an ant.
Interviewer
Yeah.
Matt Franco
You know, on the big stage.
Interviewer
So I just learned about this. Actually, I haven't been yet either.
Matt Franco
Oh, okay.
Interviewer
The Backstreet Boys just came on Y and they're performing there next month. So they said it's two shows. So they said the people sitting in the front rows are watching the, the live show like you're used to, and then everyone else is looking at the screens.
Matt Franco
Yeah, gotcha, gotcha.
Interviewer
It's like two shows at once.
Matt Franco
Yeah, yeah.
Interviewer
That look right.
Matt Franco
That's great. And it's, it's, it's good. All live shows now seem to have like an on screen media element. We've been doing that for a long time where sometimes we do smaller scale magic within the show, but we have these pretty enormous screens for the size of the space we perform in that. That. It's called imag, you know, and it. And it magnifies it so everyone can see it from, from the very last row.
Interviewer
Yeah. You know, I feel like that's needed these days.
Matt Franco
Yeah. Yeah. You want to have. Even if you're not using it for that, Even if you're just using it for ambience like you do here in your studio. Like, that's, it's, it's all part of the vibe.
Interviewer
It's a cool look.
Matt Franco
I care about the vibe of the show. Like, the aesthetics are so important. It's a concert, you know, it's, it's, it's concert grade lighting and sound and all that stuff. I mean, it's, it's produced like an episode of America's Got Talent or American Idol or Voice or any of those things. I mean, it's high, high level production.
Interviewer
Yeah. You want everyone leaving happy, right?
Matt Franco
Exactly.
Interviewer
By the. What seat they're in.
Matt Franco
Yeah, yeah. No, I want them to be, you know, pleasantly surprised and blown away by everything.
Interviewer
Yeah.
Matt Franco
You know, not just the magic.
Interviewer
You ever deal with any hecklers out here in Vegas?
Matt Franco
Oh, God, we deal with so much crazy stuff. So much crazy stuff. Usually I find that hecklers are. Hecklers kind of get a bad name because usually people think that they're being malicious. Usually. I think even in the standup comedy, when someone's yelling out and like trying to participate in the show like that, they're usually trying to help. Like they think that they are contributing and sometimes they are. The way that you can banter back with them, Right?
Interviewer
Yeah.
Matt Franco
But sometimes you have to put them in their place or what have you. Honestly, I love that stuff. When someone, when I'm in the middle of talking on stage and someone yells something out, I'd say 90% of the time, I stop and go, what? And have a genuine back and forth. And like, the result is usually lots of laughs. And usually it's, you know, I do it in a polite way with a little bit of sass, depending on what their attitude is. But they're, they think that they're adding. They, they don't realize that all the cards, excuse the pun, are stacked against them. Right. Because the person on stage has the microphone. They've done this thousands of times. They know where it started, where it's going, and they have the cadence. As the person on stage, you have the cadence and the rhythm to control everything. Yeah. They have no mic. They're just like a faceless voice shouting out. So I handle it gently because the power dynamic really exists. Like, these people paid to see you. So this person yelling out that they think is going to maybe ruin their experience, the audience is already, like, so ready to turn on them. I have to, like, prevent that from happening. That's like. So I manage it pretty gently, but I have a lot of fun with it. And I know that they're not malicious, so I genuinely try to, like, just vibe back and forth with them. I love it.
Interviewer
That's.
Matt Franco
Yeah. There's a lot of crowd work.
Interviewer
I bet.
Matt Franco
I dig it. I dig it. I posted a video just a couple days ago of, like, a guy who was pretty drunk on stage with me. So he's right there side by side on the imag with me. And some of the comments people are saying, like, oh, what a jerk he was. And, like, I really don't think he was being a jerk. I think he was being playful and fun and he was a little tipsy trying to understand, like, my directions because I'm a fast talker.
Interviewer
Yeah.
Matt Franco
Right. So he's, like, trying to follow along. He's. And yeah, I don't think it was anything malicious at all. And the outcome was amazing.
Interviewer
I love that. That's cool to see you treat it that way.
Matt Franco
Yeah. Yeah. So I, I, I dig it. I roll with the punches.
Interviewer
Yeah. There's probably a lot of drunk people in the audience in Vegas.
Matt Franco
Yeah, Sometimes. Sometimes you never know what you're going to get. We've had a lot of crazy things happen.
Interviewer
You're around there to pick someone out.
Matt Franco
Oh, very occasionally it's happened, but it's very, very rare.
Interviewer
Yeah, they got to be, like, stupid at that point.
Matt Franco
Yeah, yeah. It's very rare. We had a guy that, like, literally ran on stage and just started, like, jumping around. He got kicked out, but, I mean, it's pretty rare.
Interviewer
Yeah, yeah. He must have been blacked out or something.
Matt Franco
You know what? I don't even know. I wasn't on on stage at the moment that it happened. I was backstage. It was like a. A different. It was a transition moment, and I wasn't out there when it happened. But, yeah, I would imagine he was on something.
Interviewer
Is Vegas one of your favorite places to perform?
Matt Franco
It is. What I love about it is that everyone is from different places. So, like, it's really cool going on the road and playing in whichever city. And that's interesting because it's like, everyone is from that place. So when you do a show in Boston, everyone's got that accent. Yeah, everyone's kind of got this similar vibe. In a way. It's cultured. Whereas when you play in Vegas, it's cultured in a totally different way because you have people from Abu Dhabi and people from, you know, different parts of the United States, Canada, all over the place. Australia, so. And that's, like, such a cool environment to be in.
Interviewer
Yeah, yeah, yeah. I think it's an interesting crowd because I went to a few comedy shows out here.
Matt Franco
Cool.
Interviewer
And that, I feel like, is challenging because everyone's from different places. Places.
Matt Franco
Okay.
Interviewer
I can't make local jokes.
Matt Franco
Right, right, exactly.
Interviewer
So I saw Nikki Blazer and I was like, wow, she really has to work this room.
Matt Franco
Yeah, yeah. See, I think it makes it even harder when you have to have local jokes because then they have to be different in every city.
Interviewer
Oh, really?
Matt Franco
Whereas when you play Vegas, you. You get. You start developing material that will work anywhere. It kind of makes you bulletproof in a way.
Interviewer
Smart.
Matt Franco
Right. But when you go to Tennessee, it's like, oh, I gotta kind of know about what I'm doing, who I'm talking, what. What. What the people of Tennessee are feeling right now, you know?
Interviewer
Yeah. Makes sense. What about other countries? You like other countries?
Matt Franco
Yeah. I haven't traveled for work internationally, so. So much, especially since I started here. But it's always. It's always a good time. Yeah.
Interviewer
You ever get dangerous or risky with the stunts or the other chicks?
Matt Franco
Almost never. Yeah. No, I mean, I'm okay with, like, from a moral standpoint, I. I like the idea of, like, when something appears to be dangerous, but it's not. Like, if you look at Penn and Teller do their bullet catch.
Interviewer
Right.
Matt Franco
Uh, they. They've said many times it's 100% safe. Like there's no chance that they're going to get shot in the face. Right. And I think that's cool. Like, that, to me is art when you're actually putting yourself in real danger. That. That from a moral standpoint, I'm not sure how I feel about that.
Interviewer
Okay.
Matt Franco
Right. Because now it's like, I don't know. I don't know. That's not my area.
Interviewer
So that's where you differ from, like, guys like Blaine and stuff.
Matt Franco
Absolutely. Or Evil Knievel, any of that stuff where it's like actual stunts where there is a chance of you hurting yourself, you know that I don't know how. How to look at that artistically, but I'm not a stunt guy anyway.
Interviewer
Yeah.
Matt Franco
You know, I. I've. I like interactive stuff. I like visual stuff, and I don't like stuff that's too dark. Like, for me. Like, I. I like stuff that's more in the. The tone of upbeat comedy. I like. I like the stand up comedy tone better than this dark, mysterious tone where you're, you know, acting like you're this, you know, special being. You know? You know that magician vibe.
Interviewer
Yeah.
Matt Franco
That I'm talking about.
Interviewer
I got a really funny. Are you referencing Chris Angel?
Matt Franco
Not necessarily, but I mean, he certainly would fall into that. That genre.
Interviewer
Yeah, I gotta.
Matt Franco
There are many. You know, had a.
Interviewer
My friend and I. First time in Vegas, I go to the dispensary. Weed is legal here.
Matt Franco
Sure.
Interviewer
Not where I grew up in Jersey. So.
Matt Franco
Yeah.
Interviewer
We get edibles. I'm like, yes. Go to a magic show tonight.
Matt Franco
Okay.
Interviewer
He says, criss Angel. I'm like, I never heard of him. Let's do it.
Matt Franco
Okay.
Interviewer
So we eat the edible.
Matt Franco
Oh, boy.
Interviewer
Oh, my God. I walk in the room, we're late. So, like, I'm in the middle and just pitch black. There's crows flying around. Chris is on stage, like, doing his thing. Yeah. Yeah. And I. I left. I. I couldn't handle it.
Matt Franco
Oh, man.
Interviewer
I didn't even see to hear that. Yeah.
Matt Franco
Sorry to hear that.
Interviewer
I thought it was just a typical magician with the bunny in the hatch type.
Matt Franco
Gotcha. Yeah. Not too many of the traditional bunny in the hat magicians exist, like, at this level in Vegas.
Interviewer
Well, you will find that eight years ago, but yeah, sure.
Matt Franco
No, but I mean, even then, like, I don't think so. Yeah. Even when I came here 10 years ago, you weren't really going to survive here. Unless you were really doing something different. So like maybe that wasn't your cup of tea, but I think you got to bring something to the table that's different.
Interviewer
That's true.
Matt Franco
So like the whole tuxedo, bunny and hat thing I think is pretty long gone now.
Interviewer
I could see that.
Matt Franco
Yeah. So I, I, you know, I hope to be a small part of that shift.
Interviewer
Yeah. You know, but yeah, that wasn't my vibe at all. So I, I can agree with you on that.
Matt Franco
There you go.
Interviewer
We all got our own preferences. There's so many verticals of magic. Verticals, like different forms of magic.
Matt Franco
Oh yeah. It's totally true. Yeah. And people know that now, which is cool. Back like 10, 15 years ago, I don't think people knew there were genres of magic, but I think because of like social media and different ways magic has become popular, people start to see that there are different styles. Just like there's country music, there's hip hop and magic. You have close up magic, you have mentalism, you have visual stuff, you have stage magic. Right. You have all these different things. So I like that people are starting to understand that you have social media magic, which is a whole different genre. Right. Some people have become, you know, develop massive followings just from, just from that alone. So it's cool. And I dig all of it in a way.
Interviewer
It's cool.
Matt Franco
Yeah.
Interviewer
Do the guys that expose the tricks annoy you on social media?
Matt Franco
I'm going to get flack for this. Not at all. It just doesn't, it's, I don't think it's important.
Interviewer
Really?
Matt Franco
Yeah. I, I personally would never choose to do it myself. It's not my style. I'm not saying I even support it, but it just doesn't bother me. I don't think that it causes the harm that people think it does.
Interviewer
You know, I'll speak from a casual fan point of view. Yeah. For me it doesn't matter.
Matt Franco
It doesn't. And I think we need to get past the idea that like learning the secret ruins the trick. Because it doesn't, man. I've been studying this stuff for three decades now. I get fooled all the time.
Interviewer
Really?
Matt Franco
All the time. So, like the fact that I can study it as closely as I have and still be fooled regularly. Do you really think it's going to ruin your experience of magic? Watching a 20 second TikTok on how one trick might be done, if it's even accurate? You know what I mean? Like, I don't think so.
Interviewer
I've seen so many of Them and I'll forget, like, how it's done.
Matt Franco
Everyone forgets. Yeah. And, like, I could learn something and then I could see something in a, like that same method used in a different context and still be fooled by it. Our brains are human. Like, they all work. My brain works the same way yours does in a lot of ways. And it's involuntary. Just the same way when you laugh, it's involuntary. Our brain takes shortcuts, and magic takes advantage of those shortcuts. It's trying to explain it succinctly here, but, like, if it fooled you, then it's going to fool you again later if you see it in a different context and don't recognize that method. So I don't think they're particularly harmful myself.
Interviewer
I agree.
Matt Franco
Yeah.
Interviewer
When you get fooled nowadays, do you go home and look it up or what do you do?
Matt Franco
Usually not. Yeah, no, I, I generally don't. I generally enjoy being fooled. And I, I, I just kind of take it for what it is. I go, wow, that's great. I, I'm impressed. And then I just move on with my day.
Interviewer
Oh, you don't think about it?
Matt Franco
Not particularly, no.
Interviewer
Wow.
Matt Franco
No.
Interviewer
I'm so logical that I want to know.
Matt Franco
Interesting. Yeah. I mean, nor does it bother me if I do learn. Like, if I do, maybe a week later I bump into somebody and say, hey, you know, did you see this? And they explained to me how it works, and they're like, oh, that's interesting, you know, and maybe I can take that method and apply it to something I'm working on. Maybe I can't, I don't know. But it's neither here nor there for me, man. It's all about entertainment. That's it.
Interviewer
You're just at peace with yourself and your style. It sounds like, try to be.
Matt Franco
Yeah, I try to be. But like, yeah, it's very old school to think that, like, learning the secret ruins the trick. It's like, no, of course not. I know how a lot of things work, and I love a good magic show.
Interviewer
Yeah.
Matt Franco
Doesn't matter if I know things or not, you know.
Interviewer
Any pressure to constantly think of new tricks for your shows or.
Matt Franco
Yeah, I do feel that. Just the same way I think a musician feels the pressure to, like, write more songs, put out the next album. I'm sure comedians feel it too. Magic is a weird balance for me because it's similar to music and that when people come see my show, there are certain hits they want to see me do. Maybe they've seen it from tv or something else or what have you. And they say, oh, I hope he does xyz. But they also want to see new things, too. So it's like when someone goes to see a comedian, for the most part, they're hoping for new material.
Interviewer
Right.
Matt Franco
When you go see music, I feel like you're almost always hoping for the hits.
Interviewer
I want the hits, Right?
Matt Franco
When they go, we go, oh, we're going to play a new song now.
Interviewer
Everyone gets pissed, a lot of people.
Matt Franco
And they literally go piss, Right? That's their chance to go to the bathroom. Magic is this weird balance where it's like, I have this ability to, like, do hits. But also people are very eager to see new stuff, too. So, you know, it's somewhere in the middle. It's an interesting ground to stand on. I like it.
Interviewer
Very interesting.
Matt Franco
Yeah.
Interviewer
Wow.
Matt Franco
Yeah.
Interviewer
Fascinating.
Matt Franco
Yeah. You get the best of both.
Interviewer
Yeah. How much time goes into perfecting one? Because there's so many tricks in your. Too much.
Matt Franco
Too much time goes into it.
Interviewer
I'd imagine at least months for each.
Matt Franco
Specific it could be. Yeah. Sometimes I try things on the fly, you know, I'll have ideas and I'll work them in. I'll say, let me try this tonight.
Interviewer
Night.
Matt Franco
But it's usually things I've been sitting on or working with for a while. The pandemic was great for me. You know, we were. I was not doing live shows for over 400 days, so it was a lot of time to develop new stuff. And that time is just so necessary. But, yeah, it takes time, man. Because imagine. I don't know. You ever played a musical instrument?
Interviewer
I tried trumpet. I sucked.
Matt Franco
So, you know, it's tough.
Interviewer
Yeah.
Matt Franco
Right. Now imagine because this is what it's kind of like in magic. You don't just have to learn to play the trumpet. You kind of have to, like, invent the trumpet first and then build it or have someone build it and design it with you, or if not, do it yourself. And then you have to learn how to play it. Right. Because magic often involves props, Right. But if you come up with an idea that you want to do something with some crazy prop that doesn't exist, you now have to build that prop, figure out how to use it, learn how to use it, and now come up with a presentation that also makes it entertaining. So it's like an added layer of work that goes into it. It's not just like you pick it up and do it.
Interviewer
Right. I just watch a YouTube video.
Matt Franco
You can with certain things. Right. But, like, for the Most part, when you're creating bespoke magic, it's. The process is long even just for. To learn a card trick, man. The slights and the toolbox of. Of things you need to learn to be able to navigate those waters. It's a lot, but it's so much fun. So much fun.
Interviewer
What was the hardest trick to master for you? Gosh, that took the most time.
Matt Franco
That took the most time. That's crazy. There's a thing I do in the show called card manipulation, and it's like a stage act where your hands are empty and you're sort of. It's like this artistic visual display. There's no talking, it's only set to music. And I'm pulling these cards out of the air. They're appearing, they're disappearing. And it's a really high level in terms of skill thing. And you don't see it often these days. And very few people dabble in that realm. And that's stuff I've been working on since I was seven. And like, till this day, I'm still kind of refining those skills. It's like playing guitar like you never really are done. Card manipulation itself is like an instrument itself. There's so many details to it and ways. So that stuff I've been working on probably the longest and then some stuff, it's just as difficult, but you don't have as much time. So, for instance, like, I did a. A thing in the streets with Neil Patrick Harris in New York City, where I vanished from in the streets, turned into him. So we had passerbys coming and we, you know, we filmed this for tv. So I would just meet someone on the street and I'd say, hey, you know, some people say I look like Neil Patrick Harris. Do you think I look like him? And they'd be like, not really. Right.
Interviewer
And.
Matt Franco
And then I'd say, look, there's a bus coming. And I'd point off into the distance and they'd see like a tourist bus coming down the street. And then when they would turn back to me, I was Neil.
Interviewer
No way.
Matt Franco
And I'm on the bus, a double decker bus, and I'm on the top of it. And we did this. We did this for real in the streets of New York City, for real people. And, you know, there was a lot of work that went into how we did that.
Interviewer
I bet.
Matt Franco
Yeah, yeah, but. But we had to get it done quickly because Deadlines, man.
Interviewer
Yeah. So those street interviews and the street magic tricks are legendary.
Matt Franco
Yeah, yeah, absolutely. We have. We've had a lot of fun doing stuff like that.
Interviewer
I love those videos with the twins. Have you seen those?
Matt Franco
What do you mean?
Interviewer
A twin will say, hey, how are you doing? And then they'll keep walking by. Yeah. And I think I had.
Matt Franco
Yeah.
Interviewer
I have seen things when my brother.
Matt Franco
Will say, hey, this was, this was basically like that, except I don't have a twin.
Interviewer
Yeah, you don't.
Matt Franco
Yeah.
Interviewer
Yep. Yeah. Those are classic though. Have you adopt. Adapted pretty well to the social media stuff?
Matt Franco
Slowly but surely. Yeah, yeah. I, I kind of, I go through phases. I go through phases where I get burnt out on it and then I go through phases where I really enjoy the creative process of it.
Interviewer
Yeah. I feel like it's. There's some guys that could get away with no social media at all. And that's super impressive to me. But I feel like most people need it these days.
Matt Franco
20, 25, man, you gotta, you gotta be on there.
Interviewer
Yeah. Unless you're like an A list actor or something.
Matt Franco
Sure. But even said, even then it certainly doesn't hurt. Doesn't, you know.
Interviewer
Yeah.
Matt Franco
For whatever brand, deal this or that or what's going on. Like I think it's really, you know, if you want to keep doing what you do, I think it's part of the game for any artist.
Interviewer
There's been magicians and comedians that have built their whole career off Instagram or TikTok.
Matt Franco
Absolutely.
Interviewer
Sell out shows and you know what.
Matt Franco
I say to that? Round of applause, man. Good for you. That's awesome. Right?
Interviewer
It was a lot harder when you were starting.
Matt Franco
No, I mean, look. Yeah, it didn't, it barely existed, you know, when I, I mean like I had Instagram back in 2000, whatever it was. But yeah, I think it's such an important part. So I dig it. I enjoy it. I enjoy being able to interact people on there and it's cool. Yeah.
Interviewer
What's next for you, man? Where could people watch the show and, and keep up with you and all that?
Matt Franco
I am at the Link Hotel and Casino. It's a Caesar's property right there on the, the Las Vegas strip. And I perform at 7 o' clock on a nightly basis where they're just about six nights a week. Find our schedule online, get your tickets on Ticketmaster. The reviews don't lie, man. Come and see us.
Interviewer
Let's go. Yeah, can't wait to see it.
Matt Franco
Yeah, find me on the socials. It's at Matt Franco. Matt with one T. Like a doormat. M A T. So walk all over me if you want to you find me on all. All that stuff, whether it's Tik Tok, Facebook, Instagram, YouTube, the whole. The whole shebang. You can find us there. And that's where I'm at.
Interviewer
Thanks for coming on that.
Matt Franco
Oh, my pleasure, man. Thanks for having me.
Interviewer
Check them out, guys. Check out the show. See you next time. I hope you guys are enjoying the show. Please don't forget to like and subscribe. It helps the show a lot with the algorithm. Thank you.
Digital Social Hour: "Mat Franco: AGT Winner’s Journey from Stage to Magic Empire Revealed" | DSH #1549
Host: Sean Kelly
Guest: Mat Franco
Release date: October 1, 2025
In this episode of Digital Social Hour, host Sean Kelly sits down with celebrated magician and America’s Got Talent (AGT) winner Mat Franco. Together, they dive into Mat’s decade-spanning journey in Vegas, intricacies of the magic business, adapting to social media, and the challenges of constantly evolving as a performer. The conversation is energetic, candid, and peppered with humor, anecdotes, and practical wisdom about entertainment, perseverance, family, and the modern world of magic.
[00:46–02:36]
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[10:29–11:47]
[12:54–14:53]
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[25:25–26:13]
[26:13–28:40]
[28:54–31:16]
[33:47–34:59]
[35:03–35:38]
For magic fans, aspiring performers, or anyone curious about the hidden world of Vegas entertainers, this episode is a candid, entertaining, and insightful look at what it takes to turn passion into an empire, while weathering changing times, platforms, and technology.