Mike Barron: How I Built A $1.4M/Month Business From Nothing | DSH #1524

Summary

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Digital Social Hour: Mike Barron – How I Built a $1.4M/Month Business From Nothing

Host: Sean Kelly
Guest: Mike Barron
Episode: #1524
Date: September 5, 2025

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Episode Overview

In this raw and energetic episode, Sean Kelly sits down with self-made entrepreneur Mike Barron, who details his rise from Section 8 housing and a turbulent youth to running a business that grosses over $1.4 million per month. Mike gets candid about the realities behind internet success, the pitfalls of flexing wealth, maintaining integrity in business, and the cutthroat nature of entrepreneurship. His insight on personal branding, freedom, loyalty, and mentorship is woven with stories of adversity, family, and the high demands he places on his team. This episode is a treasure trove for anyone interested in authentic entrepreneurship, self-improvement, and the culture of hustle in 2025.

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Key Discussion Points & Insights

1. Dispelling Internet Myths: Fake Gurus vs. Real Business

• Mike credits much of the “success” seen online as staged or exaggerated:

  “Some of the biggest motherfuckers on the Internet right now… they don't have a real business. They're just glorified hustlers... Most that shit's fake.” — Mike [00:00]

• Mike physically shows his bank statements (“no Photoshop, no AI”), confirming over $1.4M revenue last month.
• Quote:

  “No guru has ever done that to me. Because they're lying, bro.” — Mike [02:52]

2. Growth & Motivation in Social Media

• Mike’s goal for podcast appearances is to gain influence and inspire, noting that, despite tangible results, many in the industry still “don’t know him.”
• The culture of constant one-upmanship—jewelry, cars, real estate—leads to a “crazy game.”
• Caution against living above your means:

  “You got six figure earners that want to rock out like millionaires... Just to live the way I want to live [costs] about a hundred thousand dollars a month.” — Mike [05:06]

3. Real Numbers, Real Service

• Emphasizes the value of providing a real, transferable skill (sales training) instead of just selling hype.
• His business model: train people, certify them, place them in jobs, and operate a staffing agency.
• Quote:

  “You learn how to sell, dude, you can be a great actor... It’s the number one skill set you can learn in business.” — Mike [09:58]

4. Path from Adversity to Entrepreneur

• Open stories about a rough upbringing: father absent (in prison), physical punishment from mother, multiple jail stints as a teenager.
• Realization at 18 (after being part of a felony situation) that he needed to change his life.
• Memorable moment:

  “I walked out of high school as a two-time felon… my mentors were like, ‘Just don’t take shit from nobody and control the block.’” — Mike [13:11]

5. Shaping the Next Generation & Cultural Shifts

• Contrasts “old school” gangster mentality with today’s influencer/streamer/OnlyFans hustle—everyone is after the “bag.”
• Mike intentionally brands himself to connect with young men (18–26) the way nobody did for him.
• Quote:

  “The difference between people like us and these [rich guys] is they got different information... Don’t ever put these people on a pedestal, bro.” — Mike [28:32]

6. Personal Branding: Flexing as a Tool

• The display of wealth is “a job uniform,” intended to break through the noise and reach his audience.
• Mike uses large, loud personal branding (fancy cars, chains, etc.)—not just for himself, but as a way to open doors with underserved or doubting youth.
• Quote:

  “If I can get your attention, then I can get in your ear… I do all this loud, flamboyant shit just so I can get your fucking attention.” — Mike [27:07]

7. Family, Loyalty, and Legacy

• Speaks emotionally about strained relations with his mother, absent father, and strong bonds with his wife and daughters.
• Believes in setting his kids to work early, not just relying on status or money.
• Quote:

  “Right now I'm in a mission to go free my family. I need to go free my grandkids. That's what I'm on right now... If I don't go maximize that, it's a disrespect to the creator.” — Mike [41:42]

8. Business Hard Truths: Lawsuits and Betrayal

• With scale come legal headaches: has settled multiple lawsuits and recounts egregious cases involving past clients and staff.
• Mike discusses the inevitability of betrayal within aggressive sales organizations—replicating, stealing leads, and poaching.
• “Success is the best revenge”—continues to scale regardless, but admits to taking betrayal personally.
• Quote:

  “I take losers and I turn them into fucking winners... For people to come on my deal, grab a bag and leave... That's lame to me.” — Mike [61:06]

9. Freedom, Authenticity, and Constant Drive

• Mike reflects on achieving personal and financial freedom, yet still feeling that it’s “never enough.”
• Permission to be yourself: Mike’s “raw,” unscripted, unfiltered approach inspires others—like at his masterminds—to find their own voice.
• Quote:

  “The most important thing I learned from you… You gave me permission to be myself.” — Mike [36:33]

10. Entrepreneurship as a (Cutthroat) Sport

• Competitive spirit is woven all through Mike’s identity—sports, business, friendships.
• Sean and Mike agree: business at the highest level is cutthroat, and there’s “no end”—even billionaires always want more.
• Quote:

  “In business, bro, they will slice their own brother's neck. It's that lethal.” — Mike [50:36]

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Notable Quotes & Memorable Moments

• On fake success:
  “Some of the biggest motherfuckers on the Internet right now... They're just glorified hustlers... Most that shit's fake.” — Mike [00:00]

• On showing real numbers:
  “Okay, just so you know, this ain't no Photoshop... We did just north of $1.4 million... That was last month, bro.” — Mike [03:25]

• On flexing and financial sustainability:
  “Is it sustainable to rock out like that? Yeah, it is... But... don't live above your means... It costs about $100,000 to sustain my life.” — Mike [05:06]

• On betrayal and team loyalty:
  “For people to come on my deal, come up, grab a bag and leave... That's lame to me.” — Mike [62:13]

• On freedom:
  “I've been able to actually be myself. The way I am right here is how I am with my daughters, how I am at the parent conference... I just want to be free, bro.” — Mike [33:43]

• On business cutthroatness:
  “In business, bro. They will slice their own brother's neck... it's that cutthroat, bro.” — Mike [50:36]

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Important Segment Timestamps

| Time | Topic/Quote/Story | |-----------|--------------------------------------------------------------------------------------------------------| | 00:00 | Mike on fake internet business and calling out “glorified hustlers” | | 02:27 | Mike shows his bank account, confirms $1.4M monthly figure | | 05:06 | On sustaining high-cost lifestyle and living within means | | 09:58 | On the universal power of sales skills | | 13:11 | Mike reflects on his misguided youth and “block control” mentality | | 27:07 | Explains “flexing” as personal branding and a tool to connect with youth | | 36:33 | Story: Participant at Mike’s mastermind thanks him for “giving permission to be myself” | | 41:42 | On his mission to “free his family and grandkids,” and build real legacy | | 50:36 | Discusses the cutthroat nature of high-stakes business | | 62:13 | Discusses betrayal by sales team, loyalty, and personal hurt when people leave after he helps them rise |

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Tone and Style Notes

• The conversation maintains an unfiltered, street-smart, candid, and motivational tone—punctuated by moments of intense vulnerability and humor.
• Sean’s questions keep the dialogue energetic and open, offering space for Mike’s longer reflective answers and storytelling.
• Swearing and slang are prevalent, mirroring the vernacular of the streets and the realness of entrepreneurship.

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For Listeners: Key Takeaways

• Mike Barron is adamant about real results—none of the smoke and mirrors typical in the social media “guru” world.
• Success, for Mike, is about not just getting rich, but building a system that uplifts the underdogs and creates real opportunities.
• The podcast is a must-listen for those eager to hear the reality behind Instagram highlights: raw lessons from someone who’s fallen, gotten back up, and never lost the chip on his shoulder.
• Mike’s story models resilience, brutal honesty, and the importance of staying authentic—even at the highest levels of achievement.

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Closing Note:
Mike Barron’s journey is less about fast cars and flexing (though those play a part) and more about breaking cycles, building new ones, and never forgetting where you came from—even if you’re “pulling up in Del Mar” now.

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Transcript

[A]

It's like I make money by selling you what I do. And even if I do do that, I don't have a real business. Some of the biggest motherfuckers on the Internet right now. On the Internet right now, don't have a real business. It's it. They're just glorified hustlers. Meanwhile, I got fucking eight people to handle my social media. It's all fake. Most that shit's fake.

[B]

All right, guys, got him back on.

[A]

Come on.

[B]

Drove over today. Let's go.

[A]

What up, dog?

[B]

Got Mike Baron.

[A]

Yes, sir.

[B]

How much is this outfit right here?

[A]

This one right here, it was $20 in on the side of New York City. But market value, the jacket, about nine bands. Wrist piece, about 50. Johnny Dang. That's about 200.

[B]

Shout out to Johnny. He's coming on next week.

[A]

Oh, is he? That's my dog, Johnny Day, my dog. We got so. So. So I'm Vietnamese and Mexican, and I played the Vietnamese card with them. Uncle Johnny. Uncle Johnny. Hey, my Vietnamese uncle. Yeah, so he. He got me. He got me right here. This is gonna be on Vice. You better be on the documentary. What's up with you, man?

[B]

I'm chilling, man. Been a lot of changes since you last came on, dog.

[A]

I mean, we're not in the wind no more. We're in your. Your own joint. I see your little setup, bro. Yeah, that shit nice. You got some sponsors now.

[B]

I know. Pretty mom and pop, right?

[A]

You growing, bro.

[B]

Yeah, you too, though. I've been seeing you everywhere. Just saw you with Tai Lopez.

[A]

Tai Lopez around band man. Kevo, I was on no jumper. You know, I'm just trying to do it like you, man. Just trying to, you know, keep up, man.

[B]

What's your main goal with going on these pods? You trying to inspire the younger generation.

[A]

Yeah, so. So my to. To be honest with you, man, it's. It's not. It's not like I'm gonna do my thing. I'm gonna talk my. I'm gonna wake up at 4:30 in the morning, I'm gonna work 12 hours, I'm gonna have veins pop out my neck. Talking about, become the peak version of yourself. But the main goal of these podcasts, bro, is. Is more influence. You know, I. I feel every. I've met that's popping. Whether it was Bradley, I'm name dropping now. Whether it's Ty. They always look at me. They're like, who the are you? And how do I not know you? You know, Bam. Kevin's like, mike, you're you're the realest motherfucker I've ever met that nobody knows. I'm like, what? I'm like Batman. What the fuck? What do you mean nobody knows, bro? I got 180,000 followers. He's like, come on. Like, stop. So you know we got a real business, dude. We did. We did. Just north of 1.4 million with the receipts last month.

[B]

Damn.

[A]

And I just. I need to become famous, bro, like you. You got 10 million followers, bro.

[B]

I'm starting to notice it. Like, I'll go to airports now and get.

[A]

No, get. Stop. I always get stopped.

[B]

It's from the podcast.

[A]

Yeah, of course, man. A lot of know you, man.

[B]

But, dude, what I like about you is because a lot of these guys say numbers, like 1 million or whatever.

[A]

Yeah.

[B]

You actually show me your bank account in person?

[A]

Did I show you last time you.

[B]

Showed me at my event in Vegas?

[A]

Yeah, yeah, yeah. Let me show you again, man.

[B]

No guru has ever done that to me.

[A]

No, because they're lying, bro. Oh, listen, all these on the Internet, dude, they're. They're bullshitting, Mo. And. And no disrespect to your guest, dude, but all these are lying, bro. Ain't nobody really making no money like that. And there's a. There's. There's. There's a handful that are. But even the ones that are, bro, they don't. They don't even have a real business. Okay, watch this. Okay, just so you know, this ain't no Photoshop. This ain't no AI say none of that. Okay? What I said. I said I make north of 1.4 million.

[B]

Damn.

[A]

Yeah, 1.4.

[B]

That was last month.

[A]

That was last month, bro. So, you know, we out here pretty money, bro. Yeah, I make a lot of money, man.

[B]

Seven figures a month, man.

[A]

Yeah, yeah, yeah. For real, though? No Photoshop? No. No big claims. Real.

[B]

Yeah.

[A]

I make over a million dollars a month, though. And I was from Section 8 housing from a single mom, no dad, bro. Yeah. God is good, man.

[B]

That's nice, dude. People dream to make a million in their lifetime. You're making it in a monthly basis.

[A]

Yeah, I'll do it this month. I'll do it next month. I'll do it every month. I'll do more.

[B]

How long did it take you to get to seven figures a month?

[A]

I've been making over a million dollars since 2021.

[B]

Damn.

[A]

For a while. Yeah. I've been making money for a while. Chase is like, man, you got a lot of receipts. You wanna. You wanna you wanna loan for 22 million. So we're working out that loan right now for 22 million. Man.

[B]

What are you going to use that money for?

[A]

Hire more people, go buy a jet, go expand.

[B]

Yeah, you're in the big leagues with a jet.

[A]

Yeah, yeah. Have to. You know, in my work too, it's kind of a, it's kind of a bitch. But, but, but it's not, but it's like, okay, this dude got the new Lambo. Oh, no, no. Now, now the Lambo's ain't shit. Now it's like a Bugatti now. Bugatti. And now it's a, you know, it's a, it's a Kona Sec. It's a, it's a private jet. You know, that ten thousand dollar penthouse ain't. Now it's a $50,000 penthouse. It's a crazy game that we're playing, bro. You know, Let me get a two thousand dollar jacket. Nah, that ain't no more. Let me get it. Let me, let me get a fifty thousand dollar chain. Batman cable, making fun of my $50,000 chain. Let me go get a two. It's a crazy world, bro.

[B]

Now do you think that's sustainable though, just to keep getting more and more expensive?

[A]

Damn. That's a good question. Is it sustainable to rock out like that? Yeah, it is sustainable. But you know, the problem is that you got a lot of motherfuckers that you know are six figure earners that want to rock out like millionaires. Then you got a lot of millionaires that want to live life like billionaires. And you, when you go start talking to the real smart, you know, it's like, don't live above your means. So for me, dude, like it costs about, I, I, I want to say I'm pretty conservative, but it costs about a hundred thousand dollars to sustain my life.

[B]

A month.

[A]

A month. A hundred thousand just to sustain.

[B]

Damn.

[A]

And that, that's my cars, that's my mortgage, that's my properties, that's my travel. Just to live the way I want to live. Yeah. So I got a lot of on my team that are making half a million, 600, 700,000. And they want to live like me. And they ain't doing, but just taking all their money that they're earning and just burning that. Yeah.

[B]

I feel, yeah. Comparison. Like for me it motivates me. Like I'm like you. Like, I see some people killing it. Like I love that.

[A]

Yeah.

[B]

I want to go even harder. But some people, it destroys them.

[A]

Yeah. Mentally yeah, 100, dude.

[B]

I'd say most people.

[A]

Yeah, I, Yeah, because it's, we're, we're in the age of social media. You know, you like, you got to pop your shit, you gotta flex your, you know, you gotta have the nicest, newest, whatever the hell that's, that's out right now. Yeah. But for me it's just motivation.

[B]

Yeah.

[A]

So like some of your guests, who are some of your big guests, you've had Grant Cardone.

[B]

He definitely flexes, Tate. He flexes.

[A]

How. How was those guys in person?

[B]

I like them in person. Grant is a great podcast guest. I don't think I'd ever work with him.

[A]

Yeah, I used to work with him.

[B]

Yeah, I remember the first time he came on. Yeah, that's how you made your name, right?

[A]

Yeah. Yeah, I used to work at Grant. So. So I love Grant. He, he's, he's a g. He's. He's different than damn near anybody in the space. In this online space. He's making the most money.

[B]

You think so?

[A]

Yeah. 100, bro. That got to be making that leap.

[B]

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[A]

He's 12 to 12. I would say he's making like 12 to 20 million. Let me fix this real quick. A month? That's not his real estate.

[B]

Yeah, that's just off the coaching and course.

[A]

Just off his coaching.

[B]

Yeah, you got to twist it a little bit.

[A]

But, but for me, dude, he's. He's like a 65 year old that been doing this forever. Like I know I'll kill his ass. Yeah, I know. I whoop his ass, bro.

[B]

Here's who's gonna overtake Grant Cardone in my opinion.

[A]

Tell me.

[B]

I just saw a video on this yesterday.

[A]

Who is it?

[B]

Alex Hormozi. Yeah, he's doing well.

[A]

He's a different cat.

[B]

Yeah, he's.

[A]

He's actually like a wizard.

[B]

He's gonna do $96 million this year.

[A]

Yeah. Have you. Was he on your joint?

[B]

No. I want to get.

[A]

You got to get his ass.

[B]

I know he lives here too.

[A]

Yeah, he's, he's, he's a different kind of cat.

[B]

He's crushing it.

[A]

Yeah, he's, he's a genius.

[B]

He has three workshops a month.

[A]

Yeah.

[B]

Each person pays $5,000.

[A]

He sells them some, after that, 30%.

[B]

Of them buy a 30k offer. And then there's another offer. I forget how much that one is, but. Brilliant business model.

[A]

No, he's a genius, bro. That. He's, he's one of the people that are the truth in this industry.

[B]

Yeah, he knows his, he's someone that. Yeah, because a lot of these gurus I don't trust, dude.

[A]

No, they're full of, bro.

[B]

But he, I actually, I trust someone like him.

[A]

So. See, see the problem with, with these gurus. So if you guys don't know me, you know, I, I, I'm an Internet entrepreneur. I just showed you guys. I make over one and a half. Well, one and a half million dollars a month. And what I do, I'm doing my ghetto version of grant. I have light speed VT shout to, to Bradley. I keep people trained, I get people certified, then I get them a job, I get them placed. So, so I get paid on the front. Then I have a staffing agency on the back. And we got you. And I got to talk about that. Yeah, because I can have people sell your podcast shit, but the problem with the guru shit is that most people don't have a fucking business. It's like I make money by selling you what I do. And even if I do do that, I don't have a real business. Some of the biggest motherfuckers on the Internet right now, on the Internet right now, they, they don't have a real business. It's it. They're just glorified hustlers. That's what they're doing. Meanwhile, I got like eight people in HR. Meanwhile, I got like 10 people in my treasury department. Meanwhile, I got eight people to handle my social media. Meanwhile, I got a quality control department. So it's, it's just a up. It's, it's, it's, it's, it's all fake. Most of that shit's fake.

[B]

Yeah. You're providing a real service.

[A]

Yeah, I got a real business. A real service. I'll around and make 50 to 100k today. Hanging out with you.

[B]

Yeah.

[A]

Eating tacos tonight.

[B]

And the thing is, you're teaching a skill that they can apply to multiple industries.

[A]

Anything, bro.

[B]

Sales.

[A]

Sales, bro. You learn how to sell. You could be a Great stripper, you know what I'm saying? You could be a good prostitute. You learn how to sell, dude. You can be a great Uber driver. You could be a great waitress, waiter, you know, you learn how to sell, you could be a great actor. You can land gigs. It's the number one skill set you can learn in business.

[B]

What's the most expensive thing you've sold in your life? You ever do a lot one off?

[A]

Not, not, not. Not a lot. Not. Would you imagine 100, 000 coaching package? Yeah, my shit's volume. I do a thousand, over a thousand transactions a day, a month.

[B]

So you're low ticket, you're not doing the high tickets.

[A]

10. 10,000.

[B]

Oh, that's pretty high ticket.

[A]

Yeah. Yeah, but it's not like I, I'm not doing million dollar deals. I'm not doing multi million dollar deals. I'm not selling, you know, like a resort that I own. I'm doing, I'm doing baby deals. I do high volume.

[B]

You think you could get to the, the billionaire status doing that?

[A]

Oh, it's already done. Not, not doing that, no. Hell no.

[B]

You got a game plan?

[A]

I do have a game plan. Yeah. So I'm just, I'm just making money, stacking money, investing money, making money, stacking money, investing money. All the money I'm, I'm investing into is in real estate. So I got, you know, it's not, it's not that sexy for my audience, but I, I own real estate, I own multifamily properties. So I'm like a baby investor. I make like 20k in rental income.

[B]

Yeah, Slow and steady. Did you learn that from Grant?

[A]

I did learn that from Grant. So he preaches that. But my audience, my audience is an 18 to 26 year old male. So when you go look at my content, I'm at Louis Vuitton. When you look at my content, I'm traveling. When you look at my content, I'm buying a $600 fucking wagyu a three Japanese steak. So that talks to them. So like my other. I do because I, I own, I own about a half a dozen businesses, by the way. That was one business, the 1.4. But I own like six more businesses. I don't really speak on that that much.

[B]

Damn.

[A]

I, I had, there's a, there's a triple OG in the Internet game. Neil Patel.

[B]

I know Neil.

[A]

You know Neil, right. So his, his team, his, his marketing guy runs into my team at Albert Preciata's event and apparently he knows me and he's like, you know, we can help Mike, we can help him, you know, get to the next. You know, we can help clean up his image. So I sit down with the guy, he's just talking about, you know, how I can get to the next. And you know, Neil is a, he's damn near billionaire now according to them. And they're like, you know, just tell me about your business. So I start showing the business. I start showing my SOPs that are like two, three phone books. I start showing him my, my administration and he's just like, dude, I, Mike, I had no idea. I'm like, what do you mean you had no idea? It's like, dude, I didn't know. Like no disrespect, I didn't know you were a smart guy. I thought you were just like a social media talker and you know, why don't you put that out? And, and I just know who, who I talk to and I know who I serve. I serve, I serve me like 10, 15 years ago, the 18 to 26 year old male. But we, we got the back and we got all the systems and all that. But I don't talk about all that. Just, it's kind of boring to me, dude. I just, I like to have fun. I like to turn up. I like, you know, like that crazy.

[B]

Did you feel like you were misguided at those ages? Oh yeah, when you were 18 or 26, bro.

[A]

Dude, you know, I walked out of high school as a two time villain, you know, like my mentors were like KG King Gorilla.

[B]

Are you gonna say Kevin Garnett?

[A]

I wish, dog. Now my mentor was killer Gorilla, bro. And you know, what was, what was the game he gave me, bro? Just don't take shit for nobody and control the blocks. Yeah. Fuck yeah, bro. Yeah. Yeah.

[B]

Are you seeing that with today's generation now? It's a different era with social media. I feel like.

[A]

I, I feel that right now. You know, the culture. If you go look like, if you go look at my shit, it's like all. Only fan, like with, with bbls and big tits. And then it's like the influencers like what, what? You know the homeboy that just got jacked.

[B]

Oh, Jack Doherty.

[A]

Yeah. Like it's kind of like, it's kind of like, it's kind of like the streamers, it's like that. But then there's like the like, kind of like the young gurus that are like whipping Ferraris and supercars and, and there's something like crypto or they're Doing some sort of coaching. So I think that's the culture. But either way, you can get a bag, you can go fucking, you know, put some, you know, go do your only fans bullshit, or you could do streaming, or, you know, you can go get a bag. But yeah, the culture's different, bro. So I was born in 1984, and when I was born, dude, the culture was like. Like, for me, at least, you had to be tough. You had to be hard. You had to be a gangster. Being gangster right now is whack in 2025. Like, who the is a gangster in 2025? You know, like, I'm. I'm out here, it's 2025, and I'm on the block, and. And I'm like 28 years old, and I'm. I gotta. And I got a. A flag out. I'm just controlling the block. That's just lame, bro.

[B]

Yeah.

[A]

You know, now you gotta go get your money, bro. For real. And if you ain't getting money right now in 2025, you're a idiot.

[B]

I hope you guys are enjoying the show. Please don't forget to like and subscribe. It helps the show a lot with the algorithm. Thank you.

[A]

You're selfish.

[B]

That's a good point. Gangsters used to have respect, right? People used to look up to them.

[A]

Yeah, for sure.

[B]

Now it's almost like they. They're looked down on.

[A]

No, you're like a bum. You're like. You're a loser, bro. 26 old and he's gangster. You're like. You're like, what the. Gonna get a job at Taco Bell or some.

[B]

Well, hip hop was hot back in the day too. Now I feel Tupac industry.

[A]

Yeah. So my mentors, too, man, were like, in the early 90s were like, Tupac and don't be a menace and blood in, blood out. And, you know, I just. I wanted to be. I wanted to be a tough guy, bro. Yeah, that lame, bro.

[B]

When did you get out of that mindset?

[A]

I got in trouble when I was so. From like 14 to, like 17, I got. I got locked up like, six times.

[B]

Damn.

[A]

Yeah, so I was in and out of jail as a kid. I always had good grades and I played sports, so. So on my 18th birthday, I was still in high school, so my birthday's in March. You know, you generally graduate in June. When I turned 18, dude, I was terrified. I was afraid. I was like, damn, I can't around no more because, like, if I around now, I'm gonna get hit with some real Adult? Yeah, someone turned 18. I was afraid. I was like, damn, dude, I, I know I got like two more months before I finish high school. I'm about to get kicked out my crib. And. Yeah, so I got, I got in trouble one last time when I was 18. And, you know, it was my fault, but it was the wrong place at the wrong time. I got picked up at like midnight. My boys went to somebody's house. I stayed in the car. I didn't really know what was going on. They went to the crib, robbed somebody at gunpoint. We get pulled over by the police, you know, And I remember we got pulled over. We're swarmed by all these cop cars. And I just remember, put your fucking hands in the air or you're gonna die. And I was just like. So I kind of got off. I did like four months, five months. But after that, I was like, dude, I'm done. Like, I'm done. I need, I need to go change my life. I need to go get, like, a job or some.

[B]

Damn.

[A]

Yeah, but I was, I was always like, so, so, you know, I got, I got this little 50 piece, you know, it's okay. It ain't all that, you know, but when I was young, I was always really ambitious. So I was, I was selling candy when I was like, 10, 11, 12 at the school. By the time I was in high school, I had a team. And I remember this girl was like, mike B. Why are you selling all this candy? And I was like, because I'm gonna buy a Rolex. She's like, okay. And then for the, for the whole semester. Yeah, we gotta buy, we gotta buy candy for Mike B. Because he's gonna buy that Rolex. We gotta, you know, she's like my homegirl. We gotta buy this candy for Mike B. Because he's gonna buy Rolex. So then you fast forward. I was about 25. I ran into that same girl. And life happened to me, dude. I, I, I, I wanted the Rolex. I wanted the Lambo. I wanted the mansion. I wanted the nice shit. I wanted the clout. I wanted all these, you know, you know, luxury things. And then life happened to me, so I had to get realistic. I had to go get a job, became a young dad. So I ran into her. Her name's Yahida. And she's like, mike B. What's up, man? You know, I haven't seen her since high school. I was like, what's up, girl? How you been? She's like, mike, did you ever get that Rolex Wow. And I literally like hid my arm because I Forgot who that 15 year old ambitious kid was. Like, she like, she like grabbed me. She didn't do it, but she might as well just grab me by the collar, just smack me in the fucking face. And it woke me up and I was like, damn, it's time to get back on that horse and go ride. And the reason why I'm telling you that is because I was going through life, I was all fucked up. These problems, these problems. You turn 18 years old, my mom kicked me out of the fucking house. I was homeless, living in Mission Bay in San Diego. And you kind of just give up. So I just wanted to make that point.

[B]

Damn.

[A]

Yeah.

[B]

So your mom actually kicked you out?

[A]

She kicked me out when I was 18.

[B]

Did you make up with her?

[A]

Nah, nah. You know, it's crazy though, because I'm a connector. I'm not gonna shake her hand.

[B]

When I see you. Whoa.

[A]

I'm gonna hug you. When I, When I see my peoples and my loved ones, I'm not gonna say, hey, how you been? I'm. I'm gonna embrace you. I'm very affectionate. I like to touch, I like to feel, you know, every time you hit me up. Yo, Mike. Yeah. You pulled up to F1? Nah, bro, I'm not gonna make it, bro. But I really appreciate you. You know, I like to connect and it's the craziest thing in the world because I'm close to my daughters, I'm close to my wife, I'm close to my, my peoples, I'm close to my team. But me and my mom are like oil and water, bro. Yeah, she crazy as fucking, by the way, she crazy.

[B]

So even after all your success and wealth, she, she didn't like.

[A]

Nah, nah, nah. We, me and her just like my kids are with her right now, but we just don't get along. I wasn't last time I went to Vegas. My wife, who's in the audience right now, she went to go pick up the kids and they almost got into a fistfight. But my wife, Holy crap. Yeah, yeah, she. My wife ain't gonna touch her. She's like. She's a six year old woman. She crazy, bro. My mom crazy.

[B]

Damn.

[A]

Yeah, so my mom's crazy as. And then my dad is a. So my dad was never in my life. But my dad's like a street hustler. Yeah, he went to prison for like 10 years slinging cocaine. So I got that hustle game. I'm trying to put it together. Make sense of it. I got the hustle game for my dad and then I got like, kind of like little, Little, little strength from my mom and. Yeah, but my wife's like, you guys are exactly alike. That's why you don't get along. But she. She crazy, bro. She nuts, bro.

[B]

That's Nazi.

[A]

Yeah, she used to beat the out of me.

[B]

Damn. Yeah, she was physical like that.

[A]

Oh, bro, she. She stomped me out. Hit me in the back of the head with a stick.

[B]

Yeah, that was that generation, though, you know?

[A]

Yeah. It's normal.

[B]

My dad used to get the rocked out of him.

[A]

Oh, your dad did?

[B]

Not me, but like, he. His dad beat him up.

[A]

Okay. You got siblings?

[B]

Two half brothers.

[A]

Okay.

[B]

Yeah. He never laid a hand on any of the three of us, though.

[A]

Okay. What? Were you a good student? You seem like you.

[B]

No, at first, yeah. But then the divorce messed me up.

[A]

Okay.

[B]

And then I. I went from straight A's to like, D's.

[A]

Gotcha. Yeah.

[B]

Not growing up with a present, dad. Dude, that'll mess the kid up.

[A]

So who'd you grew up with? Your mom?

[B]

My mom? Yes.

[A]

Here in Vegas?

[B]

In Jersey.

[A]

Oh, no shit. No way.

[B]

Yeah.

[A]

Okay. Usually I could read it. Usually I'm like, are you from East Coast? Yeah. You don't got like no twang or like no east coast accent.

[B]

Really? I like east coast people more than West Coast.

[A]

So do I.

[B]

Really? I thought you were going to say West Coast.

[A]

Okay, so, so, so, so you, You. You won't find me without a San Diego hat. And, you know, obviously, I love San Diego, dog. I am so. I'm. I'm. I hate to say this, dude. I'm more comfortable in the east coast in New York City than I am in San Diego because they're more. They're more. They're more raw there. If you have a good conversation, if you're a decent people person, if you. You could be just hanging out at a. At a damn bar and grill. You start talking to people, they'll start with you. In San Diego at least. You start talking to people, they're looking at you like, do I know you, man? Yeah. I love, I love these coasts, bro. I love these.

[B]

West coast is too laid back for me.

[A]

It is. It's slow as. People aren't San Diego slow as. Dude, yeah.

[B]

No one's grinding out there other than.

[A]

You, but like, San Diego slow as. Yeah, LA got some hustle. La Crazy as though. You know, a lot of people getting robbed in LA right now.

[B]

You would get robbed if you Wore that on.

[A]

I'm telling you, bro, when I pull up, bro, I, I was with Kev, was going to get mad and when I, if I say this, but when we went on no jumper, we must have had like three armed cars.

[B]

Jeez.

[A]

Two in the front, two in the back and. Yeah, bro, we ain't around.

[B]

God damn.

[A]

Yeah, we don't even, I don't even want to go there, dude.

[B]

They do it in broad daylight out there. Yeah, they ain't even waiting for night time anymore out there.

[A]

Watch this. I got a story for you, man. So I'm, I'm kicking with one of my students named Louie. He became a millionaire last year. He sold his business for just a million. Like just shy of a million. He has another business too. So he invited me out to la. He's from north, he's from, he's from North Carolina. So we pull up, I pull up with, with, with his boy, Boston John. So we go to like this fancy ass steak restaurant. He's like, hey man, I'm with Mike. Hey, what's up? What's up? What's up? So we get, I got my SEO out there, I got my GTR out there. They rented a Ferrari. So, you know, we're kind of heavy. Hey man, we're right here. So dinner's over, you know, $4,000 bill, whatever. And Boston John says, hey, hey, hey, Mike, you want to meet my guy? He was on the VH1 reality show. He's. He's a dating coach. Like this guy, bro, like, sit back and watch and just watch what he does at the club. I was like, yeah, I want to meet him. So we go to the club, we pull up and you know, same deal. Hey man, we're at so and so nightclub, man. Mike B's here and we got the cars here. So we're kicking it. I, I meet the, the dating coach. He's kind of quiet as he like 5:1. I'm like, what the. This is the dating coach, man. This is the pickup artist. Lame. Anyways, so we're kicking it, we're kicking it. Drinks are kind of flying. It's about one o' clock in the morning and I'm with, who's in my camp. I'm with Trey, I'm with Casey. Casey's packing and then my boy Louie's there, Boston John and the pickup guy. So I talked to my camp. I'm like, hey man, dog, I ain't trying to go back to San Diego. It's like by the time we get home, it's gonna be like 3:30. I'm not like that. I'm not driving. We've had some drinks that they're like, yeah, we got to go back. We have to go back. I'm like, nah, nah, fuck that. So I talked to Boston John. I'm like, hey bro, we're going to crash on your couch. Oh yeah, all day, no problem. So I talked to my camp, we're going to crash out. Boston John's like, no, Mike, we have to leave. 99.9% of the time when I have an opinion, I stand on the opinion. And nobody could rock it. Like, like, if they said we got to leave, can nobody tell me no different? So they're all my ass, like, let's just go, let's just go. So I decided to go. I start getting blown up. I wake up the next morning, like 7 o', clock, 6 o'. Clock. I start seeing all these text messages at like 3, 4am, like 91 1, like, what the fuck? I call my boy. They got trailed, they got trailed from the nightclub to his luxury apartment. And they, they, you know, you pull in the luxury apartment, you go downstairs parking. One way in, one way out. They got pulled up at gunpoint with like four cats.

[B]

Damn.

[A]

Pulled him at gunpoint, put on the ground, snatched the fucking Rollie, took. They tried to steal the damn Ferrari, but they, they didn't know how to put in reverse. Some amateurs. And I was like, it, it was kind of like, it was, it was eye opening me, because anybody could be touched. You know, I'm out here wearing this 200, 000 necklace. I'm, I'm thinking like, I'm just hanging out with my wife and my guy Abe. I'm like naive, like, hey man, life's good. Where do you want to go eat lunch and are out there, bro. You know, in la, that's why I tell you that story. And thank God we left, bro, because someone was gonna get killed that night. My boy, my boy was strapped. Geez, you know, they come through the parking lot, dude, with guns. Somebody gonna die.

[B]

Yeah. So I look crazy, bro, that's nuts.

[A]

LA nuts.

[B]

Yeah, I'm in and out when I go to la.

[A]

Yeah.

[B]

It ain't worth staying there for the night.

[A]

Yeah, so, so, like social media, we don't post nothing real time. What I tell you today? I said, I said, I said, hey bro, I said, get the B roll. But he knows this. I was like, dude, just post this shit when we leave because I don't have to kill Nobody today. I told you that, right? Yeah.

[B]

I'm the same way.

[A]

How many stories are you putting out? Like, are you putting out a lot of stories?

[B]

Nothing real time.

[A]

Nothing real time.

[B]

Nothing, bro.

[A]

Really?

[B]

I almost got kidnapped.

[A]

No way.

[B]

Yeah, dude.

[A]

What?

[B]

Yeah, when I was so dumb, dude, it was my fault. I was 21 years old. Oh, while ago I posted 100k cash.

[A]

Oh, my. No. Oh, bro.

[B]

Yeah, you're asking for that. The next morning, they're at my apartment.

[A]

Son of a bitch.

[B]

Like, six guys. Son of a. I was probably a few seconds away from getting put in a car.

[A]

Oh, my God.

[B]

Walking my dog, and I saw them cornering me.

[A]

Son of a. Yeah, yeah, yeah. Lesson learned, bro.

[B]

I don't. That's why I don't flex anymore.

[A]

Yeah, yeah, yeah.

[B]

You know, I only flex business now. I don't flex anything serious.

[A]

Yeah, that's good, bro.

[B]

You know, that's good.

[A]

You. You know, for me, though, this is. This is just a job uniform. Yeah, this is a job.

[B]

It's your branding. You got it.

[A]

Yeah, bro, it's just a uniform. Yeah, it's like a. It's like a peacock. I have to have the green and pretty feathers. That's all this is, bro. Yeah, because for me, it's like, if I can get your attention, then I can get in your ear. If I can get in your ear, then I, you know, I could actually talk to you and my intentions are good. So like I, you know, I do all this loud flamboyant shit just so I can get your fucking attention because I'll show up on your feed again. You're a young man. You're like, who the fuck is this random? You look like my crazy ass cousin, my craziest uncle that's in jail. Click. Oh, he got a sto. Oh, he got fucking such and okay. Click. And then my motivation shit comes out and then I can actually, you know, talk to you.

[B]

I also think you're. You're really relatable because you. You came from nothing.

[A]

Yeah, thank you, man. I appreciate that. You know what? This is what I believe. I'm the guy on the other side of the tracks that kind of like broke through. You know, I'm pretty tough. I was like, captain my football team, captain wrestling team. I could smack a motherfucker. I don't want to go there. But also, dude, I'm very compassionate. Love people. Dude. I am for the underdog. I'm for the single mom. I'm for the little homeboy that's going to community college. On a bus. I'm for the person that never been told they could be. So like, what? Like one day I'm at, I'm at o' Gara Lamborghini. They have one right there. And what is it? The wind? The McLaren.

[B]

Oh, they got a McLaren store there?

[A]

Yeah, yeah. O'. Gara. So Lamborghini, La Jolla. O'. Gara. I'm pulling up, and I'm pulling up heavy and, you know, throw the car, the guy, the keys, go inside. It's a VIP event. They're about to reveal. What was it? Must have been like the Technica or some a couple years ago, two years ago, three years ago. So I'm there drinking the champagne, eating the hors d'. Oeuvres. I make my way out to, to, you know, the valet, having a cigarette. You know, I don't really smoke like that, but, you know, I'm outside, hey, sir, nice car, man. So I start talking shit. Hey, man, I'll be honest. I had the nicest whip here. Yeah, yeah, yeah. Sir, sir, sir. Hey, man, don't. Don't call me sir. So, so, so the kid's talking to me, the valet, driver. I used to drive valet. The kid's talking to me and he's like, hey, man, one day I want to be like you guys, man. One day I want to be able to go to like a Lamborghini event. And you know, I, I said, man, come here, man, Let me, let me help you understand something, bro. Don't say one day. Don't say, be like you guys. Let me help you understand the difference between people like us. So I'm positioned myself with, with these young kids. Their difference between people like us and these is they got different information, man. They know better than you. Don't ever put these people on a pedestal, bro. So now I'm talking like two people. And now all the valet drivers coming, now they're circling me. I was like, don't ever think that you're not deserving. Don't ever think that they're better than you, bro. These ain't better than you because they got a Lamborghini, bro. Go, go, go learn some. Go apply that. And you can have that too. So I start telling my story. I grew up in six, Section eight. Mama had me at six. So that, that's, that's who I saw, bro. Like at the core. At the core. So I live in Del Mar. You know Del Mar, San Diego?

[B]

No, I haven't been there.

[A]

Del Mar is like ritzy part of town. I Live with the rich white people. So, like, my neighbors are like, doctors, and I'm like the token wannabe rapper. And I love everybody if you're cool, bro, But I love waking up at 4:30 going to the gym, and everybody's passed out. I. I got a chip on my shoulder, man.

[B]

You still have it, though, even to this day.

[A]

I'm mad, bro.

[B]

Really?

[A]

I'm mad, bro.

[B]

Some people lose it when they get success.

[A]

Nah, I. I don't. I don't believe it. I have a chip on my shoulder, man. Like. Like, I have a chip on my shoulder. So, like, I'm not gonna do this to you because. Because you're my dog. Yeah. So I'll go. I'll go to Ty's. Tai Lopez's joint. Vern, is it got to be at least the house is 100 million. 100 million. I believe it's like 25, 000 square feet. It's. It's. Bro, it's ridiculous, right? So I go there and I blaze Tie, and then I. And I. And I leave with my team, and I'm like, what'd you think? They're like, man, you rock that. I was like, bro, I'll whoop tie's ass, bro. No problem. I did that to Bradley. I. I just. I'm very competitive, bro. I promise I won't say it about him. It don't register with him. This is my dog right here, Dana. What I tell you? I said, this cat, I don't know what it is about me, but he checks on me, like, every fucking month. I was like, I know he know. This motherfucker know billionaires. This cat literally knows billionaires. I don't know what the fuck it is about me, but every month, hey, Mike, we should do something soon. Hey, Mike, you know, go on my fucking WhatsApp. Hey, Mike, are you going to Miami?

[B]

Like, you got good energy, bro. I'm all about energy.

[A]

You always, dog. Since the time I met you a couple years back, you've always checked on me, bro.

[B]

Relationships are important to me.

[A]

Yeah, you talked about going to basketball. This cat right here, he hit me one time. Hey, man, Mike, you know, we're about to go do a pickup game, man. You want to go tomorrow morning? I was like, oh, man. Excuse. Excuse. I was like, I ain't trying to play the. Play it tonight. Oh, no, no.

[B]

You said you played sports growing up?

[A]

Yeah, I played football and I wrestled. Yeah. But thank you, though. For real, man. You always. It's. You always show me love, bro. For real. Yeah, you always show me love. I gotta get you on my joint.

[B]

Yeah, let's do it.

[A]

My joint. Kind of boring though.

[B]

Really? That's surprising to me. You got good energy, man.

[A]

Nah. Cause I'm sorry, my, my, My business partner, he's kind of like conservative.

[B]

Is he your co host?

[A]

He's my co host.

[B]

You need a good co host.

[A]

But you're, you're, you're, you're chill, but you're.

[B]

I give my guests, you know. Yeah, I let them speak their mind.

[A]

You're professional.

[B]

I keep them comfortable.

[A]

Yeah, I feel like, I guess get some ratchet. I'm gonna get some little. Only fan chicks and that. Crazy.

[B]

And I mean, you gotta mix that in there to get views. Yeah, I have on Lily Phillips or whatever.

[A]

Oh, yeah, I've seen that. Yeah, that was good, bro.

[B]

Once a month I'll have an of girl spice it up.

[A]

I see. Okay. Okay.

[B]

Yeah.

[A]

Okay. That. That was the million dollar bar I needed. Yeah. My wife's here. So when she talks, I'm like, sean Kelly says it's okay, so it's okay.

[B]

See, I'm not. I'm also not afraid of being canceled. Yeah, you're not either.

[A]

Nah. No, I don't, I don't really. I don't really. That doesn't register to me. Someone asked me, there was a big YouTube guy that pulled up on me.

[B]

Was it Spencer Cornelia?

[A]

Nah, he's from Canada. But he, you know, he's a cat that pulls up. Hey, today I'm visiting Mike baron. He's making 1.4 million. And you know, he does his, like, little YouTube vlog shit. He pulled up on me. I gotta find his name. And he's like, what do you think about Cancel Culture? And I was like, I don't. I just don't think about it. Like, I don't think about it. Like, I'm not going to say nothing that's going to offend, like religions or ethnicities or sexual preference or. No, like that. But I, Yeah, I don't, I don't. That doesn't register to me, dude.

[B]

Yeah, you know, I could see that.

[A]

Yeah. I just want to be free, bro. I just want. You know, the way I am right here is how I'm with my daughters, how I am at the parent conference. I. I just want to be free, bro.

[B]

Do you feel like you've achieved freedom right now?

[A]

I'm knocking on the door. I'm knocking on the door. And the reason why I say I'm knocking on the door, like, if I want to say, hey, man, nice to see you. Peace. Let me go get that, you know, private jet right now. Like, I could do it, but it's going to hurt. Like, that's not. You know, what, what I. What I feel like I have achieved is I've been. I've been. I've been able to. To actually be myself. So, you know, I grew up with a lot of brothers and sisters. I grew up with a lot of Mexicans. And I grew up in the hood, bro. So this is how I am. So I remember when I was in corporate, I actually became a president of college. Wow. Because, you know, my work ethic is disgusting. My skills are pretty high. So I was a career advisor at for profit education, UEI College, Concord, Kaplan. Like, go get a medical assistant degree. So I became number one in the first month. Boom. Became a director, became number one the first year, became the regional number one. That became a president. I was just smoking everybody. I was killing everybody. So I remember being a president. It was weird for me, dude. It was weird. It was weird. As for me, I was like 27.

[B]

That is young for a president.

[A]

You know what I'm saying? You know, I was making six figures in corporate. I had two felonies. So I remember, like, taking that office. And all of a sudden everything changed. Everyone. Can I get you anything, sir? Can I help you, sir? Nice. Nice suit, sir. Are you losing weight? It was. It was weird. It was like, weird for me, you know, because I was like, used to just being on the other side. And I hated the corporate dude because I hated being. I. I felt like I was being fake. Hey, how you doing? Mike Baron. Good to meet you. Hey. That absolutely. Okay, pull up the numbers. Let's look at the. I hated the bro. And I was still young. I was 27. And I remember I had like, a couple of my ghetto homies from corporate. We'd go out there and have a cigarette and talk shit. Like, fuck these motherfuckers. These motherfuckers ain't shit. Like, I hated that shit. So now when I got into business, my company's Limelight Media. From 2015 to 2017, it was Limelight Media. I bought out my business partner and that's when I started kind of building my personal brand. And I just started being me. And, you know, from. From damn near the time awake to the time I go home, there's a camera in my face. So I. I need to get better. But we don't really script, huh? Hey, we don't script shit. We don't really good. No. Shell and Killian, just make sure you say that one sound. But, like, we don't.

[B]

It's all raw.

[A]

Yeah, we don't do none of that shit. Wow, that's. But I could get better because, like, just get more intentional. But there's just. There's. There's just a camera. There's a camera, right? It's just. It's just rolling and whatever He. Him and his team want to put out. They. They put out.

[B]

Yeah.

[A]

Yeah. So we're talking about freedom. So now one day, I have a mastermind. It must have been about two years ago. There's a guy named Brandis. This motherfucker's huge, bro. It looks like he can kill me. His calves are like this big. Yeah, he's like six, three small ways. He got like a body and a half on me. He looked like Marshawn lynch in the face. Braids. And I'm talking to him. I'm like, hey, man, what the. Why the fuck you not in the NFL, bro? You look like a damn war. Like, how are you not in the NFL? That's impossible. Like, you look like a freak. He blowed his knee. So he's kicking me for about two, three days. There's about 25 people in San Diego for this mastermind at my deal, so. Last day, everybody has to go home. Time to say goodbye. I say, hey, man, you know, you learn anything, you learn some. Some sales shit? He's like, yeah, I did. But he's like, mike, the biggest thing I learned from you, the most important thing I learned from you, that I'll take forever. He's like, you gave me permission to be myself. He's an IT guy. He must be making like 180. I said, how the. He, like, trumping over me like, six, three. And it's like, how the. Did I give you permission to be you? He's like, bro, the way you move. I seen you talk to your daughters. I seen you talk to your wife. I see you talk to your team. I see you talk to the landlord. We had a mansion. Airbnb. He's like, I see you talking the valet driver. He's like, dude, you don't change. He's like, for the longest time, he's like, you know, I'm a big scared looking dude. I feel like I gotta fall in these little, you know, confined in these walls. So I don't scare people. And, you know, the way I'm at work is not the same way I really am. He's like, you Gave me permission to be me. And for me, that was like a huge compliment, bro. This mother looks scared as big six, 265 pounds, RIP. And I gave him permission to have the courage to be himself.

[B]

Yeah.

[A]

So I'm becoming more free. I'm becoming more free. I'm always me, so that's cool. I gotta get a little more paper, though. That 1.4, I'm bragging about. That ain't. That ain't. That ain't right.

[B]

It's never enough, no matter what you're making. I know. Even billionaires are like, I'm not making enough.

[A]

Oh, they real, dude.

[B]

I talked to them. Yeah, sentimillionaires.

[A]

Billionaires, Really?

[B]

I feel like there's no end.

[A]

Nah, nah, there's no way.

[B]

Like, we're in a video game.

[A]

We are in a video game, you know? You know, it's funny too, the shit people used to say. I was like, I was like fucking around some network marketing. I never did it. I'll just show it to the events, you know, when retire. By the time they're like 35, 40. Why the fuck you want to retire?

[B]

That's boring.

[A]

That's stupid. Like, why? How come Jeff Bezos ain't retired? How come Elon hasn't retired? That's stupid as fuck. You know, we got a small window here. If you're lucky to be like 85. If you're lucky, lucky be like 100. Not everybody's lucky. You got a small window to actually create your life's work on this planet that hopefully could live forever. You got a small window. So me, I'm like, you know, I'm running out of time, dude. I told you, I got some real estate. What I say? Making like 20 bands passively, bro. You have guests that would see that clip and will clown on me. They would, they would be like, he's wearing the 8, $9,000 jacket. He makes $20,000 passively. What a fucking. I'm running out of time, bro. You know, if I, if I, if so. I'm 41, you know, we're millionaires now. But, but, but my, my, my passive income is weak. My earned income is 1%. Whatever. But if I, if I, if I bounce here and got hit by a bust, and it won't happen, but if I did, my wife would be sad, obviously, but she would start freaking out.

[B]

Yeah.

[A]

Like, the cars would go away. My multi million dollar house would start shrinking. It like. So I need, I'm running out of time, bro. I need to go grab this real estate so I can get to my fucking kids and not worry about shit.

[B]

You never know, man. I just took out a life insurance policy.

[A]

Oh, did you?

[B]

You never know.

[A]

I'm telling you, dog, I got life insurance.

[B]

Families in their 20s. I've lost friends.

[A]

You just don't this like, we all want to fucking live in fall, you know, dine or sleep and create this incredible. You just don't know, bro. You know, we've lost a lot of good ones. We know people that we lost in high school. You're, you're younger than me, man. Is. You just don't know, dude.

[B]

It seems like every year there's someone.

[A]

I'm telling you, bro, it's very, yeah, scary.

[B]

A lot of disease these days, A lot of mental health issues.

[A]

It just, things just happen, bro. You know, crazy happens. So for me, I'm like running out of time, bro. I, I, I'm, I, I, I, like, I, I've already, I'm not gonna say I made it, but I'm making it. But I've already broke everything that was expected of me. So I, I need. What, What Right now I'm in a mission to go free my family. I need to go free my family. I need to go free my grandkids. That's what I'm on right now. And I know, Sean, I was given a lot of courage, a lot of strength, a little bit intelligence to go do that. So if I don't, you know, if I don't, if I don't go maximize that, bro. It's a disrespect to, to the creator, in my opinion. You know what I'm saying? I gotta, so I, I'm gonna sacrifice everything in this lifetime.

[B]

You put your daughters to work. Are you gonna let them host now?

[A]

They gotta get to work. Those gotta go work. They don't gotta go to college though. They don't. If they wanted, they could do whatever the, they want. They gotta work though, bro. So I got a 14 year old, I got a 4 year old and a 1 year old. My oldest, my 14 year old, my oldest, Juliana, she, she's way different than me, you know, she got like the, the anime on, on the, you know, on, on the, on the walls and she got the K pop and all that. I know the culture. When I was her age, bro, I was already thugging, I was already stealing, I was already bad. She's a little more introverted. She's a good girl. She's a wrestler. She got like fourth in, in caf as a freshman My four year old daughter, she's, she's just like me. She bad as.

[B]

Yeah, you can see it at that.

[A]

Age 100, they're all different. So the four year old, she has to dress a certain way, her hair has to be a certain way. Her outfit needs a match. Like my wife will, will run her out the house because they're running behind and she got the wrong shoes. So she'll go crazy from the house to the freeway. I'm always like, we're not doing this, we're not doing this. And she'll turn around and give in. So she kind of spoiled. And then my one year old, she's the smartest one. This look, this, this is one she, dog, she is out of every spectrum or every where they should be trending. This little is just a wizard, bro. She can have a full blown conversation with one, bro. I'm telling you. One and a half. Geez, it's crazy. They're all different though. Yeah, she's gonna be the one to take over the.

[B]

Yeah, dude, that's impressive.

[A]

But they all, they, they got to work, bro. You know, they gotta, they gotta learn some.

[B]

So that's where you disagree with the red pill, because they want the sons to work and the daughters to just marry rich or whatever.

[A]

Yeah, dog, I don't got no sons. Deanna, can we make a son?

[B]

I know you want a son for sure.

[A]

Of course, bro. I told her though, but nowadays me and her can afford it. We can go do the laboratory. They can guarantee a son and put it in that and little son comes out, you know what I'm saying? Vienna, you have a no son. Little crazy. We'll get him Mohawk and all this and give me some tattoos.

[B]

And would you name him Mike Baron Jr?

[A]

You know, you know, it's funny, I had a name lined up for a long time.

[B]

Oh, yeah?

[A]

Do you know who Vanderlee Silva is?

[B]

No.

[A]

Okay. Vanderla Silva's a crazy ass UFC fighter.

[B]

Is that Anderson Silva or.

[A]

No, he trains with him, but he was before Anderson. He's from Pride in Japan. He's a crazy cat that has the tattoos in his, in the back of his head and he used to just fucking kill. He was undefeated for like eight years.

[B]

Damn.

[A]

So he's just a psycho. You should look him up. So I told my wife, I was like, if, if I, I came up with two names. I said Vanderlee was one, but Vanderland kind of old school now, so like. But I had a, I had a, A dude I used to Work for. Named Carlo. That's kind of a cold. Named Carlo. So, Carl.

[B]

No s on it. Just Carlo.

[A]

Exactly. Yeah.

[B]

And that was your first mentor or something?

[A]

It was my first mentor. One of my first mentors. Yeah, Carlo.

[B]

Shout out to him.

[A]

Yeah. Shout out to Carlo. Yeah. I passed you. What's up, Carlo? What up?

[B]

What business was out in.

[A]

He was a dentist. Oh, yeah, but he was. He was. He was. He was like, really? So I used to do insurance when I was, like, 20 years old.

[B]

You had a lot of jobs, man?

[A]

I done a lot of shit, bro. I. I used to have a. Yeah, I'd done a lot of shit. I did valet. Yeah, I. I've done a lot of. Bro, I was trying to figure it out, man.

[B]

Valet's probably good for networking.

[A]

Yeah, it. It's great for networking. So watch this. I was a president of the college. 27. The school shuts down, they lose accreditation. I got six months unemployment to start my business. I'm doing okay, but I'm not. But I'm kind of making it because I got unemployment. Unemployment's about to run out, and it's holiday season, so I'm like, fuck, man. I really don't have that much money for gifts. So I run into my old corporate boy. He hits me up. Mike B. What up, man? What are you up to these days, man? I got my website company, man. I'm killing it. Wasn't doing. He's like, dude, you should. You should come down to, you know, the office. Dude, I'm a recruiter now for Ace Parking. You know Ace Parking?

[B]

No.

[A]

Okay. They're based out of San Diego. It's like the biggest. The valet, he's like, just come down, dude. They pay like $22 an hour. Like, it's chill. I was like, nah, I ain't trying to do that. It's like, bro, just come. So I went. I went to go apply. I got the job. So I'm already. I was already a president out of college, got let go. Was tough for me to get a president job. That's a whole different story. So now I find myself as a valet, driver, or manager. The biggest fear, bro, I had because I was kind of the man always, you know, Like, I was like in the yearbook. I was like, class clown. And I was. You know, motherfuckers know me. I could beat people up in the neighborhood and, you know, girls kind of liked me and shit. You know, I was kind of popular. The biggest fear I had was that I was going to run into someone from back in the day. And they're like, dude, Mike became the valet guy. Like, what a loser. Parenthesis. So I did the valet shit. I used to hide. I'd go into the parking tower and I would just hide. I would disappear. I clock in and I disappear and I clock out. And I did that for like two months. And one day, there's this big event. There's cars everywhere. I'm. I'm. Well, before I go to that one, one day, some Asian dude pulls up with the gtr. He got like three Asian girls. All. Everybody good looking. He. He good looking. They all good looking. He throws me the keys. I was like, what the. I was like, how the am I driving this dude's val? Like, how am I driving this gtr? I'm gonna get me a gtr. So that's why I got the gtr. But anyways, now there's a big event, and now I'm, you know, I'm helping out park cars. I just hear Mike, Mike Barron. And I look and I was like, it's the last dude I wanted to see. This dude was like prom king, but he was younger than me, so he looked up to me. He had like, this pretty girl. He's like, what are you doing here? And he handed me the keys, bro. And I was destroyed. And there's no shame in driving valet. I just. That's how I felt. I always knew I was destined for. For bigger things.

[B]

Yeah.

[A]

So that happened. And I told my wife. I was like, I, I, I gotta go. I can't do this. And then I actually called Grant, and I was live on his YouTube channel, and I told him what kind of situation he invited me. Miami. And that's where I got my feet wet with the cell.

[B]

No way.

[A]

Yeah, bro.

[B]

Wow.

[A]

It was like in the same week.

[B]

That's not.

[A]

I talked him on Thursday. I was in Miami, like, on Monday.

[B]

Holy crap. Yeah.

[A]

Yeah.

[B]

What a story.

[A]

Yeah. Well. Well, I was like, what are you gonna do? I was like, I'm gonna go learn from this nine figure cat, and I'm gonna go learn his. Master it and come back. We're gonna get rich. So I was like, we'll be there for about two years in Miami. It was only four months.

[B]

Crazy.

[A]

Yeah.

[B]

When you look at all the people he's touched, it's nuts. Like hormozi trained under Grant.

[A]

Yeah, Yeah.

[B]

A bunch of big dogs now.

[A]

He, he, bro. He's a. So there's a term, it's called first movers advantage. So if you have an opportunity to Change your life. You gotta move. And. And. And it's not always it. It's like the. It's the people that get to the market first. So, like, Ty, he's like, a pioneer in this shit.

[B]

Yeah.

[A]

Hey, man, me and my garage. Hey, man. Creating an ad agency for where I'm from. Billie Jean is marketing. He's got, like, Grant. He was on YouTube before 2010. Like, these guys are, like, pioneers. Like, Grant's the truth. I know that for a fact. He's the truth. But I, I, I, I, I. Me, personally, I know most of these. I. I could whoop all these, like, whatever the game is. Like, we could fist fight. We could play darts. We could play, like, whatever. I'll whip all.

[B]

You're competitive.

[A]

I'm very. But for real, though, like, camera. No camera. I'm very. Any one of your guests, bro. I'll up. I'm just. I'm sorry. Like, I don't care what it is. Whatever. You want to go race on the car? You want to.

[B]

Andy Elliot.

[A]

I'll kill that motherfucker. That ain't. He ain't nothing, bro. Like, I'm competitive. I know he's a good guy, and props to him, but he ain't with me, dog. Hell nah. Got veins in his neck. Steroid, he ain't.

[B]

Hell no, Wes Watson.

[A]

I'll him up to any sport, anything. Anything you want to do. I'll him up. And he knows me, but anything, anything he wants to do. I don't care what it is. Any, any, any, any. I don't care. We could ride a tricycle. Anything. Like, yeah. Anyways, so. Yeah, yeah, I'm kind of. I'm kind of. I'm kind of ready to go now. I'm ready to go now, dog.

[B]

Business is a sport, man. People don't know.

[A]

Yeah, I was kicking with Ty, man, and he's like, we're talking about billionaires. And I'm like, yeah, man, I'm gonna be a billionaire. He's like, are you ready? Are you ready to go there? He was just like, the builders. He knows. He's like, dude, it's. He's like, in business, bro. They will slice their own brother's neck in business. It's just. It's that. It's that lethal.

[B]

It's cutthroat.

[A]

It's that cutthroat, bro.

[B]

He gave me similar advice when he came on. He said, there's a. There's a certain revenue you want to stay within if you want to maintain your lifestyle.

[A]

Oh, yeah. Tell Me more about that.

[B]

He was saying if you can net profit six figures a month, like, that's the perfect range to be in because you can avoid major lawsuits. Yeah, you want people you over as much.

[A]

That's what Tyson.

[B]

That's what he told me.

[A]

Yeah. You know, the lawsuit shit's weird. I imagine nobody with you.

[B]

I've had. I've had to settle two so far.

[A]

Former staff, former lawyer.

[B]

And then.

[A]

What was the first former lawyer?

[B]

Customer.

[A]

Man, that's so it must have been like 2018. I'm making like a quarter million a month. And my coach was like, mike, you have counsel? Like, what the are you talking about? He's like, do you have like, legal counsel? I was like, nah. He's like, dude, you're making money now. He's like, it's inevitable. You're gonna get sued. I was like, how the. How am I gonna get sued? What the do I do? He's like, people don't. Not everybody plays by the rules. He's like, it's gonna happen. I was like, okay, so long story longer, bro. You know, like, to sue you.

[B]

Yep.

[A]

You know, like, like. And it's. And what, What I. What I. What I. What pisses me off is when the attorney says, hey, dude, just cut him a check. Because this thing could strong, you know, could like string out and you'll end up swollen. 100k versus this 10k. And I hate little rats, little criminals. Getting a ten thousand dollar check. I hate that. So I have a business partner that runs most of it. I'm like the guy out front.

[B]

Yeah.

[A]

And it. It irks me, dude, when they're like this little piece of says, we own 20k and we're gonna settle for 15 and we don't own. That kills me. There's. There was one son of a that was working for us. Must have been in 2021. We get a lawsuit in 2024. So and so says he worked for you. So and so says he could not take lunch break. So and so says that he was not paid overtime. So and so says we violated a B and C. Like, who the fuck is this guy? So we start looking up all the, you know, the people we hired. Okay, cool. This dude was one of our supervisors during COVID Everything's virtual. And he made a claim that he could not take lunch breaks, restroom breaks. He was. He's at his crib in Sacramento.

[B]

Oh, my God.

[A]

Right? But you know what sucks about that? As we spent like 12k to fly out John and Mark there to fly out the attorney team to have the. It's still a. To get the hotel. Like, it's still. And the judge just is. He's an idiot, though. The guy didn't have no facts. And. Yeah, you dumb. Trying to beat us. It's crazy.

[B]

They're unavoidable, man. You could be the best person. You could be a charity giver.

[A]

You could be whatever, you know. Did you see a video when someone came to my house in the middle of the night?

[B]

What happened?

[A]

Okay, so, you know, we partner with private lenders who fund our students. And one of our lenders. Private lender. So let's say our program's 10k. They'll put up 10k, they'll pocket like their 25%, and then the student pays them, right? So they're putting up the money, you know, and we have a. A stipulation where there's no buybacks. So if the student doesn't pay them, we're clear. We made that clear. So these wanted to, you know, some people defaulted on them and they were trying to collect money from us.

[B]

They're.

[A]

They're trying to say, you know, we have these delinquent accounts from your students. We're like, no, you. There's a disclaimer here, no buybacks. So they want to collect. It must have been like 30 bands, nothing crazy. They want to collect 30 bands from us. We're like, yeah, nah, nah, you gotta talk to her, your attorney. Talk to our attorney. So they end up hitting us with like a little mini lawsuit. They want to collect the 30 bands. Really light. So we're getting. Some dude came to my house, like fucking 11 o' clock at night, 12 o' clock at night, and I'm, you know, usually I'm in bed, but I'm looking at it and I just see this motherfucker, like looking through the windows and shit. Like, what the fuck is this? You know I live in Del Mar.

[B]

Yeah.

[A]

Ain't nobody come my crib unannounced @ first off, one. But not no 11 o' clock at night. So, dude, I had to go get the piece, man. I had to go get that shit, dude. And I went on the little French door as my daughter's balcony. I was just like, clink, clink, what the fuck you doing? And that. How many views I get? Like a million. Yeah, but yeah, he was trying to serve you. Trying to serve me? That's all it was.

[B]

Damn.

[A]

Yeah. And guess what we did? We cut a check for like 12 grand. Pissing me off. Yeah. And what does attorney say, well you know we can stretch this thing out. It's going to take you know, six 12 months to settle. At the end of the day you're gonna irks me, bro. Yeah, I should be telling those are trying to sue me now.

[B]

I know it's unavoidable though man.

[A]

Stupid bro.

[B]

Do you have a lot of disgruntled former employees that try to sue you?

[A]

Nah, nah. The reason why we, we have disgruntled employees. I'm gonna tell you why. But they don't try to sue me. They're too low level. They've got no damn council. They ain't even got no damn paper. Yeah, so this is this, this is where I have about 100 people on my team. This is where people, this is where people can't stand me on my team. So every closer, we must have about 8 closers on my team. 18 appointments settered. Every closer on my team is a multiple 6 figure earner. My top closers are making anywhere from like 600 to 800k. So you got to think dude, like some of these motherfuckers I'm cutting checks for, for like 50, 60, 70k a month, right? That's not, not a bad gig, right? You know, so I have people on my team making 80k a month. Not me. This is the check I cut anyways. So now my, my thing is I demand a lot. You have to hit your numbers. If you don't hit your numbers, we are going to work these 14 hour days. We are going to be there six days a week and on Sundays we're going to put in some time too. You are going to be in this kind of cult. We demand that you're all in. You're not going to have no side deals. You're not going to be dealing with no other that are enemies of our company. So we demand so much. But me, I will demand more of you than anyone before me. But in return I will give you more than anybody before me. So there's always like this like. And I have a CEO. Hey, have you ever seen me in an executive meeting? No. Yeah, I have a guy that runs a company.

[B]

I thought you were the CEO.

[A]

One of my coaches said you're the CEO. I don't, I don't play the game, dude. I made the game. That's a bar. I don't play the game. I made the game. I say, hey, here's the confined walls. Here's what you can and cannot do. Here's the rules to it. Here's the sticks. Here's the gunpowder. You motherfuckers go do it. No, dude, I'm not. I do whatever the fuck I want. I could despair for a year. You know, obviously, I'm working hard, but my team demands a lot. I demand a lot. So you'll have this. You know, every. It happens once a year. And anyone who's in the online coaching space knows this. It's usually like a salesperson. They go like this. We ain't doing, but making Mike rich. Mike, let's go do our own. So it's always like, kind of like, Mike. Because they were shackled, they were confined. They were. Yeah. So that happens.

[B]

Happens in any sales organization. Yeah, I've seen it in solar. I've seen it 100.

[A]

And then. And you know what happens, though? We call it infestation. It'll be like, you know, it'll be like. It'll be like a big producer, he'll bounce, and then he starts to kind of recruit, right? Then they start doing. Fuck. Shit. They start trying to steal leads and shit. They start trying to download your fucking CRM. Like, dude, get the fuck out of here. Yeah, I was going to call somebody out right now, but I ain't going to give them the credit. But I see him signing up our clients right now.

[B]

Damn. So it's happening right now as we speak.

[A]

Yeah. You know, it's funny, though, because I just took a screenshot to send to my team. You know, it's right here. Right here. I ain't gonna say his name. You know, like, if you're with me and you come up and you leave, dude. More power. Like, I'll see at the UFC fight. Fuck with you. But what kills me is, like, why you got to go take our public? Why you got to go take our fucking customers? Why you got to go recruit our. Go do your own shit, bitch. Yeah.

[B]

You spend money acquiring those customers and those leads, dog.

[A]

I'm spending. I'm spending a little bit of money. I must be spending like four GS a day on ads.

[B]

Yeah, yeah.

[A]

Like, stop trying to take our.

[B]

What's your approach?

[A]

When.

[B]

When they become an enemy. Patrick bet David has a book on this. Like, do you go after them? Do you kind of let them.

[A]

Yeah, so me, I. I cut them off, and then I just let John handle them. And the way John handles them is with. With the attorneys.

[B]

So you go to legal route?

[A]

Yeah, yeah, I want to go pull up a motherfucker and kidnap. Throw in the fucking trunk. And, you know, old you would do that. Oh, fuck, yeah. Yeah, I can have somebody before.

[B]

I think the best way to deal with enemies for me at least is success.

[A]

Yeah.

[B]

Just dominate 100%.

[A]

You know, this is how I feel, bro. So I think it would be a privilege for any tech person to work with Steve Jobs in the last, you know, when he was here. No, you know, you got a small window here. I feel, love him or hate him, but I feel like it'd be a privilege for any engineer or aerospace engineer to work with Elon right now with, with, you know, the SpaceX like you. So I have a thing where. So I'm gonna tell you who my crew is, man. I got the Suicide Squad. You go look at Grant's people, bro. They're. They're good looking, they're sharp, they're very sharp. They're very disciplined. I'm taking like almost like the reject crew and turn them into winners. Like I'm, I'm almost. It's a weird thing, but I kind of take the people that are kind of like no one ever thought they were going to be. I turn them in winners and they start changing. Like the ugly dude starts to become handsome. The girl whose face is all broken out, she starts to become pretty. I gave you. Go look at, go look at the old content. You'll see them, they start, they start filming themselves and they start actually shining the glow up is crazy. So the reason why I tell you that, bro, is, is because, you know, I take losers and I turn them into fucking winners. Like, you know, my top guy really makes about 6, 700 a year. He's a construction worker. And you know, and there's no shame in construction, but that's kind of what I do. And it's like for. And I'm very. I got a hundred people. I would six, eight people on my team. But even the ones I, that I'm not as close to. Dude, every, every Thanksgiving at my office is a Thanksgiving thing. Why? Because people, people, most of my people are from out of town. There's very few people from San Diego. They all come into the city to join this rocket ship we're building.

[B]

Wow.

[A]

Christmas is handled. Thanksgiving is handled. Every bird. We take care of people. So for people to come on my deal, come up, grab a bag and leave and be like, Mike, man, that's, that's lame to me.

[B]

You take it personal.

[A]

I take it very personal, dude. Very personal. Very personal. Yeah.

[B]

Yeah, I could see that.

[A]

Yeah. Because. Because, hey, you think I'm pretty nice guy.

[B]

He might be biased though.

[A]

He don't think I'm nice? No, it's. I take it personal, dude, and I shouldn't. And my wife, who's right here in the audience. I used to get hurt. You know, I'd put a kid up, take him from his grandma's house. He's making 20, 30K a month now. I would put him in the house because he's trying to find out his. He's trying to, you know, find his apartment. He just came to San Diego. My wife's like, michael, we have a daughter. How do you know this guy? I was like, I know him from Zoom. I've been talking for six months. But how do you really know him? No, he's my boy. Like, I talk to him every day. Michael, we can't have him here. It's fine. Two weeks. Please. Okay, fine. And that same kid will steal from me in six months. This is, like, years ago. So. I used to get. I used to get hurt, bro. Like, it. Like. Like, how could. Like, how could you.

[B]

Yeah.

[A]

So then what happened? I started putting up a wall, and I'm like, everybody. Like, it's just. It's me, my. My wife, my daughters. At the end of the day, everybody. But then what happened was I was blocking good people in my world. So now my. My. My. My bullshit detector needs to get better. Yeah. Because there is good people and there's weird people, too. And what. What My. My conclusion is, like, my conclusion. A fake. A fake person, a liar, a cheater, a stealer, someone that's not loyal. A fake person could never identify with the real person, and a real person can really can identify with a fake person. So I'm out here feeding people on Thanksgiving. I'm out here putting people up. I'm out here helping people with daycare. I'm out here going above and beyond. I'm out here, you know, just doing whatever I got to do to be a decent human being or be a decent leader of my team. They. They. They can't see that. They can't see it. So I see all these little fake. All the fake. Hang out with fake. That's what y' all do. Same frequency.

[B]

You attract each other, right?

[A]

You tracked each other, man, 100.

[B]

Yeah, dude, it's been awesome. Let's. Let's keep doing these episodes.

[A]

You're a great guest, bro. It's good to see you, man. And I just want to tell you, man, why? Because I don't see you like this very often, bro. But I want to tell you, man, congratulations on everything. You're doing. Everybody I know in the space, some of the biggest people, they all know you because your name comes up all the time. Obviously, you know, you have a huge following, you have a lot of respect, you have amazing freaking guests. I'm honored to be put on this platform. And then on just on a human level, bro, when I say you always check up on me and you always just, hey, Mike, you want to be here? Hey, man, that goes very far with me, and you have a brother with me, and you just tell me when you would come to San Diego, I'll put you in a first class, I'll get you the nicest thing, we'll go break bread, you and your fiance come, whatever it is. But you got some real good people in San Diego that care about you, that support you, and want nothing more from you than to just turn up, bro.

[B]

So I appreciate that.

[A]

My brother filmed a lot of episodes.

[B]

No one ever offered that. Thank you.

[A]

I got you, though.

[B]

Check them out, guys. See you next time.

[A]

Peace.