Moshe Haimoff: Inside the Luxury Watch Game: Honesty, Scarcity & The 47th Street Hustle | DSH #1537

Summary

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Digital Social Hour – Moshe Haimoff: Inside the Luxury Watch Game: Honesty, Scarcity & The 47th Street Hustle

Host: Sean Kelly
Guest: Moshe Haimoff "Watch King of New York"
Date: September 18, 2025
Episode: #1537

Episode Overview

In this lively and unfiltered episode, Sean Kelly sits down with Moshe Haimoff—a renowned luxury watch dealer known as the "Watch King of New York." The pair delve deep into the realities of the luxury watch business, including the nuances of honesty, reputation, and the unique hustle of New York’s 47th Street. Moshe opens up about the evolution of the luxury watch market, his personal journey, the pitfalls and risks of the trade, and the power of authentic relationship-building.
The discussion weaves through market dynamics, social media’s impact, the dangers of "fake flexing," and what sets legitimate dealers apart in a business built on trust rather than contracts.

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Key Discussion Points & Insights

The Realities Behind 47th Street and Reputation

• Honesty over Pressure: Moshe emphasizes the industry’s tarnished reputation is largely misunderstood.
  • “[People think] 47th street is so bad. Actually, people on 47th street are amazing. Because we have so much to lose, right? If we lie or we're not honest, we have so much to lose. So 99% of the people are... honest people.” (06:08)
• No Contracts, Just Trust: Deals—often worth millions—are regularly made on a word and handshake.
  • “You say the word ‘mazal.’ If you buy a million dollar watch... I trust you that you're gonna pay me. I give you the watch, then you pay me. It's the only business in the world where... there's no contract, no attorneys.” (05:35–06:08)
• Risks of Trust: Moshe recounts being taken advantage of—sometimes dealers simply disappear with the merchandise, but he stands by the necessary risk. (06:20–07:57)

The Watch Market: Trends, Scarcity & International Dynamics

• Global Watch Powerhouses:
  • “China runs the market, in my opinion. China might be the number one indicator if the market is going to go up or go down. They control the market.” (02:33–02:53)
• Current Market Stability:
  • “It's stable. When the market is stable, sign of a good market.” (02:55–03:04)
• Market Evolution:
  • “AP [Audemars Piguet] would call you and beg you to buy their merchandise... I would buy hulks for 7,000. I couldn’t even sell them for 7k. Today the hulks are between 17 to 20k.” (19:11–19:32)

Building a Business: From Hasidic Roots to Global Reach

• Moshe’s Backstory:
  • Raised in a Hasidic community, Moshe entered the watch business in 2009 without formal education.
    • “I was raised in a Hasidic household. My dad was a chief rabbi... I’m not educated in college, bro. No college education.” (08:07–08:22)
  • His first sale sparked a lifelong passion.
    • “I paid 11,000 for that watch. I sold it for 11,800, like, 30 minutes later, and I got hooked.” (08:41–08:49)
• Business Expansion:
  • Developed an international footprint: “In New York, it’s 11. Hong Kong, it’s three. Dubai is two. Miami is two. LA is two.” (09:07–09:14)
  • Praises Dubai’s safety and respect for rules, contrasting with NYC hustle. (09:19–09:49)

Social Media: The Game Changer

• Impact of Going Viral:
  • “Social media took off for us... people want to see you, they want to spend time with you and buy with you.” (03:49–04:05)
  • Relates how flipping coins for deals became a viral marketing tool, shifting his model from B2B to retail. (25:05–26:30)
• Younger, Wealthier Generation:
  • Moshe admires Gen Z’s resourcefulness: “Kids are way smarter today than my generation. We have the Internet... and now AI, so the next generation is going to be even smarter.” (27:21–27:47)

The Importance of Honesty & Educating Clients

• Anti-Fake Flex:
  • “Just be yourself, man... people are more drawn to you when you’re honest. If I, you know, a lot of people come sell me watch and say, listen, I can’t afford it. I can’t have 10 watches at $300,000 each.” (04:09–04:29)
• Educating Buyers:
  • Moshe warns customers against buying “iced out” or diamond-flooded watches that lose value fast.
    • “It looks beautiful on the wrist, but you don’t want to sell. You’re going to lose 50% of your money.” (12:41–13:31)
• Long-Term Relationships:
  • “My job is to educate the consumer before he buys... you’re buying a hundred thousand watch. I want you to feel comfortable tomorrow.” (14:00–14:15)

Memorable Stories & Moments

• Deals Built on Faith:
  • Sending $50,000 sight unseen to Khalid in Dubai, trusting on the basis of faith alone—creating a business relationship that lasts to this day. (10:08–11:38)
• The David Dobrik Flip:
  • “I lost 100k on a flip to him… It was a 20 minute decision for him… I offered him 150 on the spot to give it back to me. He said no.” (23:07–24:10)
• Birth of the Social Media Flip:
  • Moshe pioneered the trend of flipping coins for watch deals, which caught on with dealers and fans thanks to TikTok. (25:05–25:36)

Fakes & Due Diligence

• Danger of Fakes Even Among Experts:
  • “They sold me a... AP. I sold it to another dealer who sold to other dealer. Then it turned out it was fake. Imagine went through 3 hands and AP.” (15:39–15:54)
  • Even half-a-million-dollar RMs (Richard Mille) are convincingly faked. (16:03–16:41)
• Why Buy from Trust:
  • “That’s why you buy from me. Because you know tomorrow if there’s an issue two years down the line, here’s your money back.” (16:47)

Market Psychology: Scarcity & Brand Strategy

• Rolex’s Ubiquity & Scarcity:
  • “Rolex is the safe bet all the time... I sell 100 Rolex before I sell one Richard Mill.” (22:10–22:50)
  • “They make... people wait in line. People waiting online to spend money.... The marketing is genius.” (20:40–21:14)
• Designer Comparison:
  • “Hermes does with the Birkins. Genius marketing—people waiting online to spend 10k.” (20:40–21:14)

Navigating Industry Relationships

• Code of Respect:
  • “If one time his [Trax’s] employee left, I called him right away, he came to me for a job. I said... I have respect for you. I’m not going to take your employee without your permission.” (29:14–29:46)
• Lessons from Mentors:
  • Moshe credits key mentors, especially Eric Bornetto—the “godfather” of the business—for steering his business decisions.
    • “Any big advice I have in business, he’s the guy. If he says no, I’d say it’s no. If he says yes, I jump in blind.” (34:01–34:22)

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Notable Quotes & Moments

• On Reputation and Risk:
  • “99% of the people are... honest people, you know? Then you have that 1% who comes and... tries to live the fast life. So they’ll take, they’ll build a name... eventually a year later, he goes down the drain and takes all of us with him.” (06:08–07:48)
• On Transparency with New Clients:
  • “If a customer comes to me and he wants to buy something and he’s scared, I say, don’t buy today... Go home, do your research. Sleep on it. Ask your friends. When you’re ready, you come back to me.” (00:00 / 30:52)
• On Fakes:
  • “The other day... bought an RM3503... half a million dollar watch... everyone thought it was real. That’s how good they are.” (16:04–16:18)
• On Scarcity Marketing:
  • “As you go to Rolex, I want to buy your watch... ‘No, you have an appointment?’... How do you tell me no? Now I want it even more.” (21:30–21:46)

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Important Timestamps

• 00:00 – Honesty and reputation on 47th Street
• 02:33 – China’s influence on global watch supply
• 03:49 – The impact of social media on Moshe’s business
• 04:29 – Lessons in patience for young dealers
• 06:08 – Why trust, not contracts, dominates the business
• 08:07 – Moshe’s personal background and entry to the industry
• 09:14 – Expansion to Dubai, Hong Kong, Miami, LA
• 10:08 – Trusting international deals, the Dubai story
• 12:41 – The risks of buying iced-out watches
• 15:39 – The challenge of detecting high-quality fakes
• 16:47 – The importance of buying from trustworthy dealers
• 19:11 – Major price changes in watch brands over the years
• 20:40 – Commentary on designer scarcity tactics
• 23:07 – David Dobrik $100k flip story
• 25:05 – The origin of Moshe’s viral ‘flip for the price’ trend
• 27:21 – Generational differences: street smarts vs. tech smarts
• 29:14 – Ethics in hiring/poaching and respect among old-school dealers
• 32:30 – Moshe’s price challenge: find it cheaper, get $1,000
• 33:41 – Mentorship and the role of Eric Bornetto
• 35:17 – Moshe’s transition to owning a flagship store

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Conclusion

Moshe gives an insider’s take on the highs and lows of the luxury watch trade, emphasizing the undeniable value of honesty, patience, and relationships—whether dealing in millions or one-on-one with first-time buyers. This episode is a goldmine for anyone curious about high-stakes entrepreneurship, social media’s new frontier in old-school industries, and why in the world of watches, your word is your bond.

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Find Moshe Haimoff (Watch King NYC):
Instagram, TikTok, all socials – @watchkingnyc

[Listen to the full episode for more stories and insights from inside the 47th Street hustle.]

Transcript

[A]

Have a bad name and a bad rep because we're aggressive and where we act. But in reality, do your research. So I always tell the consumer before you buy, do your research. If a customer comes to me and he wants to buy something and he's scared, I say, don't buy today. This is my opinion. Go home, do your research. Sleep on it. Ask your friends when you're ready, you come back to me. I'm here. I'm not going anywhere.

[B]

Okay, guys, watch King of New York City in the building out here in Vegas for show. Let's go.

[A]

Thanks for having me.

[B]

Yeah. Brought out the Richard. Let's go. How much is that thing?

[A]

350.

[B]

God damn. Is that the most expensive one you.

[A]

Got right now in stock? Yeah. Yeah.

[B]

Holy crap. Yeah. Some of those things get up to crazy numbers.

[A]

They have million, 2 million, 3 million. My favorite one is a 2702, which is like over a million. I can't afford it yet, but hopefully one day.

[B]

Over a million. That's more than a house, man.

[A]

Oh, Yeah.

[B]

I mean, 350 is a house in a lot of areas.

[A]

Not in New York. In New York is like, not even a studio, bro.

[B]

You've been out there for a minute, huh?

[A]

Born and raised.

[B]

You're never going to leave.

[A]

Never.

[B]

You love it that much?

[A]

I love the hustle, The New York grind, the grid, the hustle. People there are amazing. I mean, either you love it or you hate it. I love it. Besides the weather, I love New York City.

[B]

Yeah. I grew up in Jersey.

[A]

Oh, no way.

[B]

East coast, baby.

[A]

How long did you move down here?

[B]

Four years ago.

[A]

You like it?

[B]

Parts of it. I miss the East Coast.

[A]

All right.

[B]

I like the people more on the east coast, but for business, Vegas is good.

[A]

Oh, really?

[B]

Podcasting, probably.

[A]

Yeah.

[B]

Because people are in and out all the time.

[A]

True.

[B]

There's always a conference, a concert. We got the sphere now. Ufc. So true.

[A]

True. I mean, you can't compare the vibe of the east coast to, like, you know. Yeah, I guess your business is better, but if I did something down here.

[B]

It is not A watches wouldn't work out here.

[A]

No.

[B]

There's no big watch guy in Vegas.

[A]

It's not enough traffic.

[B]

Yeah, I can't think of any.

[A]

It's not enough traffic. Like you said, people are coming here for day two. Day three, they leave.

[B]

Yep. New York's got a big market. Miami, too.

[A]

I think New York, Louisiana, Louisiana is, I think, number two than Miami.

[B]

LA is number two.

[A]

LA is huge.

[B]

Damn. Because Miami's got timepiece. Trading out there.

[A]

Yeah. They got a bunch of people out there. Right. They got Taipei's train. They got a bunch of other people. Like my boy Avi is there. Avi and company. But LA is where the people. There's not a lot of, like, influencers who do it on social media, but they have like a lot of inventory, a lot of people down. Listen, Hollywood is there. People are shopping in la. I think LA is the second biggest market.

[B]

What about other countries? You see anyone catching up to the US for watches?

[A]

I mean, China runs the market, in my opinion.

[B]

China's number one for watches.

[A]

Yeah. Wow. That's where everything is sourced. And. And.

[B]

And I guess they got so many people over there too.

[A]

Exactly. China. I believe I might be wrong. This is my opinion. So China might be the number one indicator if the market is going to go up or go down. They control the market. They have most of the merchandise.

[B]

What's the market looking like right now?

[A]

Amazing. It's. It's stable. So when the market is stable, Sign of a good market. Right. Up and down like Covid was. Then we dropped.

[B]

Yeah.

[A]

And then, thank God, everything is stable now. It's a little better since those tariffs came up. Right.

[B]

So that actually helped a little bit. Interesting. I thought it'd make it worse.

[A]

For now, it's a little bit. We'll see what happens when that whole thing goes away or it doesn't go away. But for now, it's harder to get merchant here, so.

[B]

So you flying out to China a lot to get?

[A]

I lived there for eight years.

[B]

Damn.

[A]

I lived in Hong Kong.

[B]

You had to learn some Mandarin.

[A]

I couldn't even learn. I know a few words here and there, but I lived there. I started my business there in 2000. I started here in 2009, started watching there in 2015.

[B]

Okay.

[A]

I have a store there, have an office there. Lived there for two weeks. Came back home for two weeks and been doing it. I just stopped. January.

[B]

Damn. What made you stop? You had enough?

[A]

God bless social media, man. Social media took off for us. And if I'm not there, then people don't understand. Like, they want to see you, they want to come spend time with you and buy with you. So I got to be at the store most of the time.

[B]

The New York store.

[A]

Yeah.

[B]

Yeah.

[A]

Amazing.

[B]

Yeah. You blew up on social media.

[A]

God bless. Thank God I've been lucky.

[B]

Was it a specific video or a specific client that you just went viral?

[A]

Just be yourself, man. Yeah, that's what it is. People are more drawn to you when you're honest. And when yourself and not like, put up a front or whatever, I can't afford something, I say, I can't have it. If I, you know, a lot of people come sell me watch and say, listen, I can't afford it. Like, I can't have 10 watch that $300,000 each. It's going to tie me up and it's okay. Sometimes you can't have what you want, you know?

[B]

You never got caught up in the fake flexing lifestyle.

[A]

Never.

[B]

That's, that's hard, hard to do in your space.

[A]

I feel like. Yeah, yeah, yeah. There's a lot of them who are. That's the problem. I try to teach the young kids Rome wasn't built in one day, man. Buy Rolex, make 300, put the money back in the business and do it again. Buy another one, buy another one. And buy two, buy three, buy four, buy five. The, the problem is new generation wants to come by. Richard Mill, he's gonna make quick hundred thousand and they're gonna start driving the Ferraris. It doesn't work that way. Yeah, the old timers have been there forever for a reason. Slow and steady, right? Roman was here last week. He didn't reach where he was overnight.

[B]

Shout out to him $111 million revenue last year.

[A]

Yeah.

[B]

Crazy.

[A]

That's crazy.

[B]

I can't believe the watch space has revenue numbers.

[A]

But they're big in jewelry too, right? Don't look. They have a lot of jewelry. They have a lot of close outs. They're, they're big. They're big time. I, I, for me, he's one of the old timers that I know that I look up to that. If I need something, I'll call, like. Yeah, him. Guy named Eric Bonet. He's like the daddy in our business. He knows who they are. They been there for a while, bro. So these are the people you don't have to look up to. The guys who has four Rolls Royces and Ferraris and, you know.

[B]

Yeah. It's all about relationships in your space. Connections, right? Reputation.

[A]

Look, I say it all the time. You, you're gonna buy a house tomorrow from anybody. You're gonna sign a contract, right?

[B]

Yeah.

[A]

You're gonna go into business deal with somebody. Million, two million, three million. You're gonna. There's a pen and payment. There's a lawyer. We're the only business in the world where everything is based on your word. You say the word mazal. If you buy a million dollar watch. But you say mazel and you're a dealer. I trust you that you're gonna pay me. I give you the watch, then you pay me. You want 30 days. Sometimes you need two weeks. It's fine.

[B]

Damn.

[A]

That's the only business in the world where there's big turnaround, a lot of money involved and there's no contract, there's no attorneys and no nothing. See?

[B]

What crazy. Have you ever. Has someone ever taken advantage of your word?

[A]

Of course.

[B]

And then what happened?

[A]

Nothing. What are you going to do? Just keep it?

[B]

They kept the watch and you let the money.

[A]

And that happens. There's a lot of stuff that happens. A lot of. Unfortunately, 99% of the dealers are very honest. There's always that 1% who makes everybody else look bad, which is not true. People think 47th street is so bad. Actually, people on 47th street are amazing. Because we have so much to lose, right? If we lie or we're not honest, we have so much to lose. So 99% of the people are amazing, honest people, you know? Then you have that 1% who comes and you know, tries to live the fast life. So what they do is they'll take. They'll build a name. I say they'll take from me. They'll take.

[B]

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[A]

Familiar take from X and Y. I'll pay you then. Then it becomes deposit scheme. You take from him to pay him, from him to pay him. Meantime he's out night night live getting a bottle service club. Because he has to show off. He has to live up to his friends. And then eventually a year later, he goes down the drain and takes all of us with him.

[B]

Damn. Yeah. They come and go, right?

[A]

Yeah. So you got to be very careful. And you can't go. What are you gonna do? Are you gonna sue him? Prove it.

[B]

Good luck collecting that.

[A]

Collecting it? I have no money. I'm done or whatever. So you. It's a risky business, but it's worth it. I love it.

[B]

How long you been doing this?

[A]

Since 2009.

[B]

2009. So right after the recession.

[A]

Yeah.

[B]

Were you trying to recover from that and.

[A]

No. So I. I never worked a day in my life till 2009. I was raised in a Hasidic household. Like, you know, the Hasidic with the curls and.

[B]

Curls?

[A]

Yeah, the ones who have the curls and the beard and the hat.

[B]

Oh, yeah, yeah. The rabbis, right?

[A]

Yes. I was raised in. My dad as a chief rabbi in our community. I was raised that way. And when I left, I didn't know what to do. I'm not educated in college, bro. No college education. I lived for high school education, so I went to 47th Street. My boy Gabby helped me buy my first watch. I remember I paid 11, 000 for that watch.

[B]

Damn. Your first watch?

[A]

Yeah, I sold it for 11,800, like, 30 minutes later, and I got hooked. This is what I'm gonna do for the rest of my life.

[B]

Let's go.

[A]

Yeah, I was. It was amazing. But then had the ups and downs in the business, right?

[B]

Yeah.

[A]

And the real ones stay, you know, through the storm. The ones who are.

[B]

Yeah. You're approaching 20 years now.

[A]

Yeah, 16 years has been in March.

[B]

That's impressive. How big's the team now?

[A]

In New York, it's 11. Hong Kong, it's three. Dubai is two. Miami is two. LA is two.

[B]

So you're in Dubai, too?

[A]

Oh, yeah. I've been there since 2015.

[B]

No tax over there, right.

[A]

It's amazing. I wish that country is run like.

[B]

You could leave your watch out. I heard, and no one's.

[A]

I left my watch in the mall on the table. Nobody even looked at it. Like, wow. Imagine you leave a. You leave a fake Rolex in New York City on the hood of your car. You count to 10, it's gone, gone, gone. There. It's. You leave it. Nobody touches it. They find it, they call you. There's. There's no such thing. Have around and find out, bro. That's what happens there.

[B]

I want to get out there.

[A]

Never been.

[B]

No.

[A]

You're gonna love it.

[B]

A lot of good people are out there too.

[A]

You're gonna love it. You're gonna love it. A lot of wealthy people, like, real. Like, they leave you alone if you follow the rules. Once you stop following the rules, that's when you know. Yeah, she starts going south over there.

[B]

What's the craziest watch collection you've seen?

[A]

My boy Khalid in Dubai?

[B]

Yeah.

[A]

That's a nasty one. He's nuts. And so I'm in. Khalid, crazy story. I was on Instagram in 2015 trying to buy a paddock. It's called 5524G. Back then, that watch was worth like 60, 65,000. He had it for 50K. So I'm gonna buy the wash from this guy and make 10k, whatever. I DM him. I'm like, bro, I don't know you. I'm a man, you're a Muslim, man. We both believe in God. We both believe. I'm gonna send you 50,000, and I hope you don't screw me. And if you do, it's a lesson for me in life not to trust people in our business. He's like, I promise you, send me the money. You'll get to watch within a week. So imagine I sent a guy 50,000. I never met him a day in my life. A week later, the watch was in my hand.

[B]

Wow.

[A]

I said, I gotta go see this guy. Got on a plane. I went to Dubai that time.

[B]

That's crazy.

[A]

And we have amazing relationship ever since. Like, every time I go, I go every month now there, every month I'm there. He's amazing. He has a collection that he started from here. He's. I think he has the biggest flush I've ever seen in my life. And he always makes sure I buy a watch for him. Even though, like, sometimes, you know, the price doesn't match for me, like, to buy it, he'll still make sure I walk out with something out of the courtesy to save the, you know, to have. Because we have a good relationship.

[B]

That's cool.

[A]

Yeah. We talk, he comes to America, I take care of him, I go there. He always hooks me up. Like, imagine, probably, would you wire somebody 50,000 over the Internet?

[B]

No.

[A]

That's the first rule they tell you.

[B]

Not actually. Because good luck getting that ever.

[A]

Yeah, I trusted him and worked out it was a good gamble.

[B]

So he just flipped his way to. To a big collection or. How did he.

[A]

His personality is amazing. You watch his videos?

[B]

Yeah.

[A]

This guy's. He has a personality. He's a superstar and he just hustles, man. He's honest. Honest. Honesty gets you a long way. It'll take you time, but you'll get there. People are in the business for a long time, like Roman and Eric Bonetta. These guys, they're honest. That's how they made it for so long. Because our business, you know, you can make really good money being a crooked, but you won't last for a while. It lasts four years, five years, till they catch it up and you gotta run. They're doing it for 20 years. There's a reason why they're still in business. The reason why they have such a big name. Because they're honest people.

[B]

Right? You focus on watches, right? That's the main thing.

[A]

I started doing jewelry now.

[B]

Yeah, like chains and stuff.

[A]

Yeah, but not like hip hop, like culture, like more like Nano do. Like I try not. I try to tell the client not to buy a bus down. I'm very different than everybody else.

[B]

Loses value, right?

[A]

Exactly. So I educate. I reason why I think I became a little bit successful is because I educate. I'm honest with the customer. I'll tell, listen, if he comes in to buy a Cartier with diamonds, I'll tell, listen, bro, it looks beautiful on the wrist, but you don't want to sell. You're going to lose 50% of your money. You ready or not? Because tomorrow I don't want you coming back to me. Tell me you screwed me. So instead of spending a Cartier bus stop for 12,000, buy a Submariner for 12K, buy a Batman for 14,000 and there's money in there all the time. Then you can decide what you want to do. And 80% of people change their mind. Oh, you're right. No, I didn't think of it that way. You know, I want to go because they want to go to the club. They want to shine. You want to go to the club? Buy a two tone day, just 41, you'll lose two grand. 1500. You might make money. You won't lose 50% of your money on an iced out Cartier or iced out Patek or whatever. Yeah, that's what I do.

[B]

50%. A lot.

[A]

These Cartiers were 22,000, 25,000. 15. Today they're 70,000.

[B]

Damn those, those gold wrist ones. Popular.

[A]

The stainless steel was all flooded. They used to wear. Yeah, you're going to buy. You can sell a naked watch with no dime. Let's say a skeleton. $130,000. Today I would buy an ice out skeleton for 90 grand. But I'll buy a complete one with box papers with no diamonds for 120.

[B]

Wow.

[A]

There you go.

[B]

That's nuts.

[A]

Can you imagine? You have diamonds. Pull the diamonds out. It's worth money. Nobody wants it. So my job is to educate the consumer before he buys to make it. Listen, you're buying a hundred thousand watch. I want you to feel comfortable tomorrow. Imagine you leave my store tomorrow and you feel like I got banged. Are you ever gonna come back to me?

[B]

Yeah. Yeah. I don't See many of the iced out watches these days?

[A]

Yeah.

[B]

I feel like people caught up.

[A]

We're trying to educate the people not to buy it. I'll sell it to you, but don't. Same thing with jewelry. You want to buy jewelry? No problem. Buy the jewelry. But remember, jewelry is not like a wash. The, the Cuban ice style with the, you know, people. Some people say I don't care, I want to stunt. No problem. I respect that. But I have to let you know tomorrow that when you come back to me, it's not going to be the same. Yeah, that's what I do. So protect myself. You feel comfortable, I feel protected. And that's how we form a relationship.

[B]

What's the most commonly requested watch people.

[A]

Come to you for datejust usually submariners sport models are the ones that have the opportunity to go up in value in the future. If you see all the vintage, I.

[B]

Hope you guys are enjoying the show. Please don't forget to like and subscribe. It helps the show a lot with the algorithm. Thank you.

[A]

Watches. The red Submariners, the vintage Daytonas, those are the watches that went up in value.

[B]

The vintage market is interesting to me.

[A]

Very risky. So something I'm not a pro at. So if I don't have an issue, I call people I know. Because one mistake on that watch and you're going back 30k.

[B]

Right? And it's hard to tell if they're fake too.

[A]

Correct. So the dial is the most important thing in a vintage watch. It's all the dial.

[B]

Have you ever been faked out?

[A]

Oh yeah. Hells yeah.

[B]

You couldn't tell they're that good these days, right?

[A]

Oh, China is doing it very well too.

[B]

I can't tell, bro. I literally have no idea.

[A]

They sold me a, a watch I'll never forget was an ap. I sold it to another dealer who sold to other dealer. Then it turned out it was fake. Imagine went through 3 hands and AP.

[B]

Those are like 100k.

[A]

It was like it was 80,000. Then it went through 3 dealers hands till we found out it was fake. Wow. You know what I mean?

[B]

That's nuts.

[A]

The other day, my friend of mine, this was two weeks ago, bought an RM3503. That was a half a million dollar watch. Okay. He bought that watch, came out, everybody thought it was real. That's how good they are.

[B]

Wow. Even RMs, they're faking.

[A]

Oh yeah.

[B]

Because I know submariners are easily faked.

[A]

But the Hulks are easily faked. And now they started getting to the big watches. The RM3503. I remember that watch. It came. It was two weeks ago. The story, one of the biggest guys we know in the business bought the watch. He inspected. He thought it was real and it came back. It wasn't.

[B]

That's crazy. To be able to fake an RM movement again. Good.

[A]

That's what it is. So they do is they just play around with it.

[B]

Wow, that's scary.

[A]

So you got, you got to buy from.

[B]

Yeah, that is super scary.

[A]

Right. So tomorrow you come up to me, say, yo, I bought a watch from you. It doesn't come out good. I have to pull out the money. Right. That's why you buy from me. Because you know tomorrow is an issue two years down the line. Here's your money back. I apologize. I don't know. Blah, blah, blah. That's why you have to buy from retrust. Yeah.

[B]

Which brand are you most optimistic about?

[A]

I love Richard Mill is my favorite brand.

[B]

Richard Mill.

[A]

I love that brand. Really, I love it. I remember when it was nothing, the way he marketed himself, the way he became. He's the Bugatti of watches, basically.

[B]

I'm curious how he pulled it off.

[A]

Marketing.

[B]

All marketing.

[A]

I think what he did was he. He did it under famous people's names. Like a Bubba Watson after Felipe Mossley did watches. Or Rafa Nadal they spoke to. Nadal was wearing one when he's playing tennis. People like, oh my God. He could wear this watch while playing tennis and became. I remember the first rich mill I bought. I bought a RM3501. I'll never forget Nadal. It's one of my favorite watches as well. Beautiful, very light. I paid $86,000. Today that watch is close to 300K.

[B]

Damn.

[A]

At a peak it was like 800.

[B]

Holy crap.

[A]

This is a matter of 10 years.

[B]

That's nuts.

[A]

Same thing with Pateks. I bought a 5980 rolls today. They're 170. 180. I used to pay then 65,000. I couldn't even get 2k profit.

[B]

Geez. Imagine if you just didn't flip them right away.

[A]

You can't do that though, because your money makes you money in our business.

[B]

True.

[A]

So if I hold it for 10 years, I could have made that money. How much am I making on a watch?

[B]

You probably made more flipping it, actually. Yeah, because you're flipping every.

[A]

Exactly. So you have to save one. If we know you save one for yourself and you know you're in like you're in the money. But if you hold the whole inventory, then how you. I make money day to day.

[B]

Right. It's also hard to predict which ones are going to pop off correct.

[A]

Oh, yeah.

[B]

Like you probably no idea. The Richard would.

[A]

I never imagined in my life. I was like, what the hell is this?

[B]

Yeah.

[A]

But then as you, you figure the way you wore, how comfortable it is on the wrist, you figure that it's worth the money, and it popped off like crazy.

[B]

And they're also pretty exclusive with who they partner with. Right? All classy athletes. Like F1, I believe.

[A]

F1 golf athletes.

[B]

Yeah. They never went towards a lower class.

[A]

They won't. They won't. That's, that's the genius of his marketing, right?

[B]

Yeah. It's like designer.

[A]

True, Very true.

[B]

Yeah.

[A]

I never think of it that way. Very, very, very true. I remember I used to get Richard Miller 30 off 20.

[B]

Damn. Retail.

[A]

Yeah. AP was the same way.

[B]

Holy.

[A]

Before 2020, everything was available for 35% off.

[B]

No way.

[A]

AP would call you and beg you to buy their merchandise. Guys, the dealer ad would call you and beg you, please. I would buy hulks for 7,000. I could even sell them for 7K. Today the hulks are between 17 to 20K. Depends on the year. I'll buy Batman's 20 at a time for 6K.

[B]

Crazy.

[A]

Say they're 14, 15,000.

[B]

I, I, I can only get Rolex at retail. I can't get apr. Patek, you gotta try, man.

[A]

Just gotta go in there.

[B]

They won't even talk to me.

[A]

They will.

[B]

You think so?

[A]

Once you get out there, they'll talk to you. They'll beg you.

[B]

Maybe I should try again now that the podcast.

[A]

You should.

[B]

Yeah. It's been a few years, guys.

[A]

Hook him up, man.

[B]

You're watching this? Yeah, I know. You got two locations in Vegas. Ap.

[A]

They do.

[B]

And Pateka's.

[A]

Oh, they got it to Aria.

[B]

Yeah. Arya and one other one. I'm not sure where, but, like, there's five Rolex here.

[A]

Yeah. No, we can't get any. I can't go into any ad.

[B]

You're banned, right?

[A]

They banned us for mayors. For me, they banned me from Turno. Everywhere.

[B]

Damn.

[A]

It's fine.

[B]

Is that common for resellers?

[A]

Yeah, of course. Even if you resell, they'll ban you.

[B]

Yeah, I've never resold. I've, I've picked up like three Rolex from retail.

[A]

Rolex is good. Rolex is the safe bet all the time. Rolex is the safe watch to have all the time.

[B]

Yeah.

[A]

Then AP and Patek RM is where you start.

[B]

That's where you can make a killing. Right.

[A]

If you get those retail, depends which ones also, right?

[B]

Yeah.

[A]

They'll try to tell you, buy this, buy this, buy this. And you got to say, no, no, no.

[B]

Yeah. They offer you the ladies versions first.

[A]

And then they offer you the cold. You lose money on that shirt, right?

[B]

Yeah.

[A]

And you'll get the doll. It's not retail. We're gonna sell it. You're not even gonna come back to like, you know, maybe like Hermes does with the Birkins. Smart.

[B]

It is.

[A]

Can you imagine, bro, you're going to spend. You come into my store to spend 20,000, I say wait online. Take it. You're gonna tell me, get the hell out of here. I'm not even buying from you. Yeah, that's what her mess. Genius marketing people waiting online to spend 10k.

[B]

They're creating that scarcity mindset. People.

[A]

People waiting online, bro, it's nuts to spend money.

[B]

Hats off to them.

[A]

Hats off to them. I was. The marketing is genius.

[B]

Yeah. I mean, and you could say that about any designer clothing brand. Their margins are like.

[A]

Remember during COVID you couldn't even touch the designer back. You couldn't even get in the story. Wait online. Wait online. Wait on. You have an appointment. You don't have an appointment. Appointment should have a driver picking me up from the hotel. Trying to spend $10,000 on shoes and. Right.

[B]

Yeah.

[A]

No, you have an appointment. Want to buy a bag? No, you can't have it. As you go to Rolex, I want to buy your watch.

[B]

No, they do that because it makes.

[A]

A human being crazy. How do you tell me no? Now I want it even more. Why can't I have it? Why can't I have it?

[B]

It worked on me. They said no to me the first few years and there you go.

[A]

What did you say? Now I want it.

[B]

Yep. I mean, it's also an investment, too.

[A]

It is.

[B]

It maintains the value pretty well.

[A]

It does. Rolex does.

[B]

Yeah.

[A]

They'll be surprised. What do you have?

[B]

I got a Submariner. I got a datejust and GMT master.

[A]

Oh, good. Yeah.

[B]

And the chocolate day date.

[A]

Wow, those are high now.

[B]

Yeah, they are.

[A]

Those are really high now. Oh, yeah, the rose gold.

[B]

Yeah, the rose gold one.

[A]

That's really high right now. Well, that's. That means you got a good connect here.

[B]

Not bad. Yeah, not bad because there's five stores, so I'm tapped in with two of them. The Wynn. Shout out to the Wynn and form shops in Aria or Crystal. Shops, whatever that one is.

[A]

Crystal. Yeah, but Rolex is hard.

[B]

It is. Took me years, man.

[A]

Rolex is hard. They make. Listen, Rolex is the safest bet. Rolex. Everybody wears Rolex. Everybody wants, right? I sell 100 Rolex before I sell one. Richard Mill. Okay. API sell five before I sell Rolex. Every day, eight out of the 10 customers that say, walk into my store who are ready to buy, they buy Rolex under 20K.

[B]

Yeah, it's recognizable. Man. Every airport has a Rolex clock. Got a lot of subconscious programming.

[A]

All of tennis is on the Rolex, right? Yeah, they. They're safe. Again, it's safe money. You're not going to lose your.

[B]

You know what unless you buy secondary at the peak.

[A]

Listen, we lost money in Covid too. Yeah. Did you see the lady I lost the David, you know, David Dobrik.

[B]

Yeah.

[A]

I lost 100k on a flip to him.

[B]

No way. What'd you sell him?

[A]

5711 Tiffany. We paid 290 during COVID I paid me and my partner paid 290. The watch dropped to let's say about a buck 70 it was worth. Came to the store. He loved the watch. He's like, I want to buy this watch. I said 200,000. He said no. So me, like an idiot, I'm like, you want to flip 100 or 200? And I didn't think he was going to say yes. He's like, yeah, I can't say no. Like, all right, let's do it.

[B]

That's what happened under a thousand dollar flip.

[A]

It was a 20 minute decision for him. Like, do we make it? Do we make it? So I was. So then I go over to him like, you know what, why don't you just buy it for 150? Like, I'll do it. Then my part's like, no, boring. Already shooting content. Fuck it. Let's go all. Excuse my language. And we flip. And I lost.

[B]

Oh my gosh.

[A]

He still wears the watch. Till today, bro. He bought that. I offered him 150 on the spot to give it back to me. He said no. Wow.

[B]

They didn't make many of those, right?

[A]

No, this is a 2009. So they made a couple.

[B]

Yeah, I remember. Didn't one of the Tiffany's hit like a million or something?

[A]

Still have that one? That's the new one that came out.

[B]

New one.

[A]

The new Tiffany Blue. Yeah, let's get Tiffany stamp. So basically they had a collab with Pateka. You just stamped their dial Tiffany and company.

[B]

They only made like a Honor of them or something.

[A]

I don't know.

[B]

Yeah, I remember it hit a million at the peak. I don't know what it's at now, but it's crazy.

[A]

But that was the biggest flip in my life with that guy Hunter K. Flip?

[B]

I don't do flips.

[A]

I do it usually. I flip my profit.

[B]

Okay.

[A]

All right. So why did I start the flipping game? How to become so viral is because I want to make it interesting for you as a buyer, as a seller or a buyer, whatever it is. Let's say you want to pay 16, I want 18. I'll flip with you. Your price, my friend.

[B]

As long as you're profiting either way, it makes sense.

[A]

Sometimes I don't profit at all, but I don't lose. Dorberg is the only one I lost. Real bread on was worth it.

[B]

Yeah. So you started that flipping.

[A]

I mean, I'm the oldest one in the industry, so probably. Wow.

[B]

I thought that was some young millennial or something.

[A]

No, we started. So honestly, what happened was Moses would buy from me wholesale before I started doing Tick Tock.

[B]

Yeah.

[A]

And I was like, yo, why don't we just flip the coin on price and whatever? And we decided to put it out on. On social. Then I started to open Tick Tock and I put on Tick Tock. Then we all did it together. So that's basically mine and Moses idea. We were going. So I would have an office and Moses would come. He's also big time.

[B]

I don't know if you know, I've seen him. Yeah, him and Fukum. Right?

[A]

Yeah. Moses would come to my office, and then I'm like, let's just flip on it. He's like, all right, let's do it. And it caught on, and we all started doing it.

[B]

Yeah, Those kids blew up on TikTok. Those flippers, they get so many views. It probably helped your business too, right?

[A]

It changed my whole business.

[B]

Because they were buying off you.

[A]

Social media changed my whole business. I stopped selling wholesale. I do retail. That's why I opened a store and everywhere else.

[B]

Oh, so you were B2B before?

[A]

Oh, it was only B2B.

[B]

Wow.

[A]

I'll sell it to all those kids on the street. All of them.

[B]

Damn.

[A]

I'll buy buckets, ship it to us. Sell it a week, two weeks later, go back again. Do it again. Do it again.

[B]

That model is, I guess. Is that riskier? Because your money's tied up in inventory, though. B2B.

[A]

No, B2B. You get. I get paid right away.

[B]

Oh, okay.

[A]

I don't give notes.

[B]

You just wanted more margin, so you switched to B2C.

[A]

No, I just. Social media always happened. So what I do is instead of selling, Instead of selling B2B, I. I'll sell this to the consumer for the same price I sell to the dealer.

[B]

Oh, so you didn't mark it up at all?

[A]

No.

[B]

Okay.

[A]

No. If some things I could, I will. But let's see, I'll sell you a Batman the same way I'll sell it to a dealer. Whoever comes first gets it. Yeah, that's what I do. And that's the way I market myself. And I do it on live all the time. Guys, this is it. Come by, come get it. 8 out of 10 out of 10, 4 will buy. That's fine. Some people are scared. They want to ask, they want to understand, they want to know, they want educated. They want me to educate. No problem. But I'd rather sell to you as an end user. Then tomorrow you might flip and make 200. And where are you coming? You're coming right back, Right back to me.

[B]

That makes sense. Wow, so you're selling these on TikTok live? Yeah, people are buying Rolexes on TikTok.

[A]

They come to my store from TikTok. I do live all day.

[B]

Wow, I never knew that TikTok had people money like that.

[A]

Oh, they do. The kids today have money. How old are you?

[B]

28.

[A]

Kids your age, millionaire. I was 28. I was a broke ass dude. I'm 39. Two weeks. I mean, your generation is though, I think for now is the wealthiest generation.

[B]

I think just because of social media.

[A]

Social media, crypto, the streamers. Kids are way smarter today than my generation. You guys are way smarter because we.

[B]

Have the Internet so we could look up stuff so fast. Now we got AI. So the next generation is going to be even smarter.

[A]

I don't know what the hell that is.

[B]

But you don't know what AI is.

[A]

I'm trying to get into it or whatever. But you guys are legit, borderline geniuses. All the kids your age, imagine generation under you, they're going to probably be even smarter, bro. Yeah, who? Imagine in 10 years ago you're going.

[B]

To have podcasts like this and different type of smart. I'd say you're more street smart.

[A]

Exactly. You guys are more book smart.

[B]

Yeah, we're more savvy.

[A]

More savvy at tech. Or like for example, my YouTube, they just. My YouTube's gone. I woke up one day, my YouTube was gone.

[B]

Oh, you got banned?

[A]

Yeah, I Don't know why.

[B]

Damn.

[A]

Whatever.

[B]

What'd you post? I didn't tell you. Why? You might have got hacked.

[A]

I don't even know what the hell to do. No, I'm just. Whatever. I had people, whatever. I'm just thinking a tech savvy kid like your age will be like, yo, three seconds, blah, blah, blah, blah, blah. They know it, right?

[B]

Yeah.

[A]

Their brain already knows what to do. It's different. Different, but we're more on the streets. If we take a 25 year old millennial, say, go to 47th street, he'll get lost in the wild. He'll be scared 100% a bunch of sharks, bro. If you come, I'll show you. When you come, you're gonna, you're not gonna imagine this is like what people do.

[B]

I've never been there. I heard it's has to go. Really?

[A]

You have to go.

[B]

It's all just watch stores and jewelry stores.

[A]

Imagine, imagine the strip, thousand hotels, they're all busy. 47th Streets, one big block, hundreds of stores. Everybody's making, damn.

[B]

Yeah, I want to go. That'd be good content to film out there.

[A]

Oh, my God.

[B]

Trax is out there, right? Yeah, he's been on the show. Have you had any dealings with him?

[A]

Of course.

[B]

Nice.

[A]

I know him very well. He's a very, he's a very, very nice guy.

[B]

Yeah, yeah. He's misunderstood, right?

[A]

Yeah. Just don't get on his bad side. He's very nice and he trusts people too much and they screw him. For example, if it's one time his employee left, I called him right away, he came to me for a job. I said, listen to me, bro, I have respect for you. I'm not going to take your employee without your permission. He left. Want to ask you for permission as a man to hire your guy. He said, yes, you have my blessing. I said, no problem. Another guy will just hire him and say, go screw yourself. Take his customers. Our generation, the older ones, be taught that you ask the guy what happened, ask him permission, Right. It's like going out with your best friend's girl.

[B]

Hell no, I would never do that.

[A]

Correct, yeah. Here it's an employee, but again, you ask permission. You don't just go behind his back, take him and say, yo, what's going on? I called him legit. I called him like, max, you know, I love you, bro. You're. It's good to me. We do a lot of business. We do business together. Is it okay? He said, yeah, sure, no problem.

[B]

Yeah, that's respect that's it.

[A]

You have to. The man is. He's. He's. He's a legend to me. Like, what he did and how he created. He started from nothing.

[B]

He comes up with very creative social media ideas.

[A]

He's a marketing genius. Marketing.

[B]

I agree. Yeah. I would not want to be on his bad side.

[A]

No.

[B]

He talked about that on the podcast, how he doesn't forget.

[A]

He'll never forget. Honestly. That's why I also called him. I don't want to, like, start riff raff with him. It's a good look for both of us because we do business together. We sell him watches, he sells us. He advises me. If I have advice on other things, like if I want to take something, like, public, I'll ask him or something.

[B]

Right. But have you had beef with anyone on 47th before? Yeah, it happens. It's territory, right?

[A]

No, somebody screwed me, so I had. Till today. I have beef with the guys. Don't want to talk publicly about it because I, like, God, do what needs to be done.

[B]

Yeah.

[A]

But, yeah, there's only one guy I would never talk to again.

[B]

Okay. So most. Most of the dudes there are pretty good dudes.

[A]

Everybody. 99% of the people are very good people. I know we have a bad name and a bad rep because we're aggressive and the way we act. But in reality, do your research. That's all. I always tell the consumer before you buy. Do your research. If a customer comes to me and he wants to buy something and he's scared, I said, don't buy today. This is my opinion. Go home, do your research. Sleep on it. Ask your friends. When you're ready, you come back to me. I'm here. I'm not going anywhere. The watch is here. I can't find. If I sell this watch, I'll find you another one. But don't. I'm not pressuring you to buy today. Other people don't do that. They pressure buy it now. What's the price you want to pay? Then an average American feels, like, uncomfortable. He'll buy it and then regret it right away. I don't want to do that to consumer. So I'll educate him. I'll tell him, don't worry about it. Don't rush. You don't need to buy right now. Go home and come back tomorrow. Yeah. 10. Come back.

[B]

Nice. Yeah, I could see how that's a bit predatory.

[A]

If you'll see, you're gonna walk on the street. You have people. What are you buying? What are you selling? Come here. Come here, come here. Come.

[B]

They're gonna pull you just from walking on the street.

[A]

Yeah, there's hawks outside.

[B]

Holy crap.

[A]

That they're paid by stores to bring the customer to them first. It's a rat race, Right. So you'll be walking, minding your own business. Guys like, you're buying, you're selling. You're like, yeah, come here. He'll take you and take you to his guy, you know? Or like, yo, where's. Where's Moshe? Watch King. Oh, he's not here anymore. They'll be like, he's gone. I'm still around. But they're like, no, he's not here. Come to me. There's people like that. Yeah, it's fine.

[B]

Well, I'll go to your store. It sounds like you got the best prices anyways.

[A]

I always tell the customer, you know, I do give them a challenge. I said, this is my price. You find it cheaper, you get a thousand dollars of his price.

[B]

No way.

[A]

Yeah. And I always make them doing.

[B]

Has someone ever found a cheaper one?

[A]

I love it. And if they do, you get a thousand dollars. Oh, that's how confident I am in what we sell, you know.

[B]

Nice. Yeah, I'll definitely stop in, man. What's the next focus for you? What's the next growth idea you got?

[A]

Opening stores everywhere in America.

[B]

Oh, so you want to scale with retail?

[A]

Yeah.

[B]

So outside of New York?

[A]

Yeah, we're working on a couple projects right now. I think we have 1, 2, 3 now in the works. We'll see how it goes.

[B]

Nice.

[A]

Yeah. Hopefully it goes. It's hard.

[B]

Yeah. Retail is a tough space these days. Right. Because it's kind of dying.

[A]

I try to do with people who are in the business already live in that certain area, and they just want us to do the marketing and smart name and so you don't have to.

[B]

Put up a ton of capital.

[A]

My dad always taught me when I started with like, son, ten fingers in your mouth, you're gonna choke. Try to fit 10 fingers, it won't fit. You put five, it's enough. Don't be greedy. Always have somebody you can advise with. That's why you have partners. That's where you have people you can trust.

[B]

Right.

[A]

Grow together.

[B]

Was your dad your first mentor business?

[A]

Of course. My dad is somebody I always look. I mean, we had a patch relationship in the beginning because I was religious and I left either. But now, like, I'll ask him anything. The guy I ask all the time is guy named Eric Bonetta. I don't know if Roman ever brought him up.

[B]

I didn't know him.

[A]

No. It's the biggest dog in our business.

[B]

Eric Bornetto.

[A]

Yeah, he's the biggest dog.

[B]

He's like the Godfather.

[A]

He's the godfather in our business. Surprisingly, he's not even really. He's Italian. Oh, actually, he's not Italian. He's from Croatia. Kid from Queens, came from nothing. Build himself an empire, and he's quiet, humble. Any big advice I have in business, he's the guy. If he says no, I'd say it's known. If he says yes, I jump in blind because he said, okay.

[B]

So he's. He's just super knowledgeable about extremely. The trends and what's extremely.

[A]

If I have any issues with some people, he's like, to moderate it. Moderate it.

[B]

That's badass.

[A]

He's.

[B]

I want to meet that guy.

[A]

We can make it happen. He's. I don't think he'll come. Or he's very quiet. Oh, he's.

[B]

But no, we don't have to do a pod. I just want to meet him.

[A]

Oh, I'll take you to him when you come to New York. Oh, yeah, you'll see him. He's. He's legit. Like, when I say legit, he's like the man. Like, I wouldn't be where I am today if he didn't, like, push me and push me and tell me. Like, before I bought the store, I bought the store to be. A month and a half ago. I moved from a. Like, in a booth. I'll show you.

[B]

Yeah.

[A]

To a private store.

[B]

So it's a big move for you.

[A]

And I paid a lot of money. I called him like, eric, what do you think? He's like, bro, this is your dream. Just do it. I said, it's a lot of money. Like, bro, just do it. I'll hurt for four months and it'll be okay. And I just did it. And you have to meet this guy.

[B]

Yeah, I'd love to. Can't wait to see your store. I didn't know it was a month old.

[A]

He's not even. My story is a month old.

[B]

Wow. I thought you were. You had a store for a while.

[A]

I had a. Had a booth. It's like a window. So basically it's like. You'll see. It's like one big room. Huge. And they have sections. So the window is the most money. Then you have the back. The sides. I'll show you when you come in. It's like a little exchange. Small booth. We had the one in the window. And then the opportunity came together. Own flagship store. So I opened him. I bought it May 1 get to buy the guy out.

[B]

Nice.

[A]

Yeah.

[B]

How's the show in Vegas? It started today. Did you go yet?

[A]

I went yesterday, actually.

[B]

Oh, yesterday.

[A]

I come here more to see people market talk, you know, I've always wanted.

[B]

To go to one of those shows. It looks cool. Why don't you come down? Is it tomorrow too or.

[A]

No tomorrow. Sunday, Monday.

[B]

Oh, perfect. I'll come Monday.

[A]

You should come, bro. It's. You're gonna. It's something you've never seen in your life, bro.

[B]

Yeah, no, I like seeing new industries and I've never been to.

[A]

You'll see how it works. It's. You'll see jewelry like a candy store everywhere that's millions of dollars, but everywhere. It's in the Venetian Expo, right?

[B]

Yeah. Which. Which show is that?

[A]

It's called the GCK show.

[B]

Yeah, I've heard of that one.

[A]

Gck, they have antique and then they had iwjg, which is only a watch, so. So I think it's pretty big. It's for the antique jewelry. JCK is the biggest show of the year.

[B]

Yeah, I've heard of that one. It's always in Vegas, right? Every year.

[A]

Every year. This around this time it's in dunation.

[B]

Are you buying or selling?

[A]

I'm selling. I don't buy. I mean, sorry. I'm buying. I'm not selling. I sell at home.

[B]

You're stocking up?

[A]

Yeah, I'm stocking up.

[B]

Okay.

[A]

I'm stocking up for the people, man. I don't like this. I love to buy.

[B]

Love it. Well, dude, it's been awesome. Where can people find you on social media and find your store and keep.

[A]

Up with you after watching NYC everywhere.

[B]

We'Ll link it below.

[A]

Thank you, brother.

[B]

Thanks for coming. Check them out, guys.

[A]

Thank you guys.