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NBA's Viral Marketing Playbook: Lessons for Tech CEOs | NBA Cup Special Episode DSH #1029
00:20:44
🏀 Discover how the NBA's innovative marketing strategies can transform your business! Watch exclusive interviews with basketball legends and industry insiders at the NBA Cup in Las Vegas revealing game-changing insights for tech leaders.
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This episode is brought to you by Dutch Bros. Big smiles, rocking tunes and epic drinks. Dutch Bros. Is all about you. Choose from a variety of customizable handcrafted beverages like our Rebel Energy drinks, coffees, teas and more. Download the Dutch Bros app for a free medium drink. Plus find your nearest shop, order ahead and start earning rewards offer valid for new app users only. Free medium drink Reward upon registration 14 day expiration terms apply. See DutchBros.com Money decisions don't have to be either or. With bank of America they can be yes and like yes to sunny vacations and rainy day funds. Can our digital tools and guidance help you create the future you want? Yes. And help you keep enjoying today too. Do more with a bank that asks what would you like the power to do? Explore our tips and more@bankofamerica.com yes and, and. All right guys, Emirates NBA Cup Championship game tonight. Bucks versus the Thunder. Stay tuned. Trophies right here. Take a good look at that. All right, guys, here at the Emirates NBA Cup. We're here in Vegas. Got the semifinals today, Creator cup tomorrow and the finals on Tuesday. Going to be a busy event. I'm very excited to interview some players. Get ready to see the highlights. All right, we're here with Joe Keem. Noah. Man, NBA. NBA cup predictions. Who you got winning this thing? Look, I'm not going to lie. I really like what Houston's doing. Young, hungry, defensive minded coach. I'm going with Houston on this. Let's go. Shout out to Houston. Do you think you would average more points in today's game if you played? Maybe. I would probably average more points. You know, the game's a little bit different. There's a lot more. More shots up. The game is going a lot faster. Yeah, I think I would score a lot more. Oh yeah. Who is the best trash talker you ever played against? The best trash talker I ever played against. Paul Pierce was up there. KG was up there. I was pretty good myself. So I was. I felt pretty comfortable with the trash talkers. Hell yeah. Let's go. Thanks for coming out, man. Nice to meet you, man. Sean, I love the necklace. First off, what's going on here? What type of crystals are these? I can't. You know, it's funny you asked, Matt. I can't remember exactly which ones these are, but my buddy got this for me probably like four or five years ago. Oh, God. Super dope. Yeah, I just like it. Gives me a lot of protection. Keeps my energy clean. Yes, sir. I'm all about clean energy. You Hooping these days? No. You're done. Done. No pickup runs anym? I just went over to China and played in the All Star Game, but that was my first time in like three years playing anything. And then that was at All Star break in Salt Lake. That was two years ago. I guess I played in the three on three tournament. Before that I hadn't played in like five years, so. Damn. How'd you do? I did okay, you know, got a couple buckets, couple assists, you know, had fun. China's catching up, right? Yeah. I mean, it was a celebrity game. It was relaxed, you know, it was fun. You fighting anymore? Training? Not fighting. Okay. No one catching your eye? No opponent you want to call out? Nope. Chilling right now. Just chilling. I'm not trying. I told I was one and done. Yes, sir. Who wins one on one, you or Jason Kidd in basketball? Basketball right now or prime? I would say prime. Me, I think. Okay. You think he'd say that, too? I don't know. I just think my. I just think my offensive bag is a little bit. For scoring wise, was a little bit better. I feel that. Yeah. Who you got winning the NBA cup? Okc. Why? I just think they're a young, hungry team. I think they're playing well. They're good defensive. I really like Shai. I think he's, you know, he's excited about the moment. I think he feels snubbed last year from not winning mvp. And I just like. I just like how they're playing, their confidence. I love it. Do you think you would score more points in Today's game? Oh, 100%. How much more do you think you'd average? I don't know. You know, a couple more. Four or five more, you know, I don't know. You were putting out buckets. Yeah. I mean, there was a couple years where I was 20, so. Or around it and so, yeah, I could easily see with this style. And, you know, that's not really not being able to shoot early shots because Coach Sloan didn't like early shots. So now it's like, encouraged. So now you got teams shooting 50, 63s a game. Yeah, I mean, I was only shooting, I think three or four threes a game. I could easily get up, you know, seven, eight a game in today's league. Yeah. What's next for you, man? Nothing. Just same old, same old. All right, stay tuned, guys. Thanks for coming on. All right, guys, got Brie Green here today. What are your predictions for the Creator Cup? So I'm on Team professor, you know, that's my guy. We got a solid lineup. We're just going to have fun and we're playing to win. I don't know if you saw the trophy, but it's dope. I didn't. It goes crazy. We'll have to throw up a photo of that. Yeah, it goes crazy. How many points you going for? I'm going for a flashy, a flashy 10, just like, you know, but I want like 10 points. I feel like I'm a run the show. I'm a point guard. I'm going to get it. I want like eight assists. Okay. You're going to throw some mobs. Yeah, I'm, I'm here with it Globetrotter style, you know, having fun. Let's go. NBA cup predictions who you got winning it this year? I have okc. Yeah, I have okc. I think she Jay's gonna go crazy and I got my money. I mean, I got my money on them. You got them winning the title this year, too. It's a little early, but it's a little early title. I'm gonna just. Why not, why not win this one? Why not be the first thing to win both? Let's go. Let's go. All right, guys, Bri Green, thanks for coming on. All right. Thank you. How's it going? You're playing tomorrow? Yes. Yes, sir. How many points are you going for? Last year I had 21. This year I think I'm trying to go around saying about 20, 21. All right. How many dunks you have? Last year I had about three dunks. This year I'm trying to go for about five. Okay. Okay. Who do you think's gonn. You think they're going to put on you? I would assume that they will put J Dub on me. Oh, that's a good matchup. Pretty good matchup. Looking for a pickup truck to get just about anything done? Look no further. The Chevy Silverado EV isn't just the most powerful Silverado ever with next level towing capability and technology. It also offers game changing versatility with the available multiflex midgate and tailgate. Which means Silverado EV helps you carry large, bulky and oddly shaped items up to nearly 11ft in length. Chevrolet Together, let's drive. Visit Chevrolet.com to learn more. Hey, it's Austin James. Yes. I'm living with diabetes, but it doesn't have to define me. Thanks to the freestyle libre 3 plus sensor, I get real time glucose readings throughout the day. The freestyle Libre 3 Plus sensor is small and easy to wear, giving me the freedom to focus on my life as a parent and a musician. Now this is progress. You can get a free sensor at FreeStyleibre US. Offer available for people who qualify. Visit MyFreestyle US to see all terms and conditions. Certain exclusions apply. Data on file Abid Diabetes care or prescription only. Safety info found @freestyleibre us. You got your beat on the height. Looks like two way player. Yep, we do. What else you got planned? You know, I'm just excited for the game tomorrow. I think the NBA really showed out this year. You know, we did a good job last year, but now they just upped it. We got a good roster. Exciting, man. Hell, yeah. NBA cup predictions. NBA Cup. I'm gonna go with the sleeper. I'm going with the Atlanta Haw. Oh, that is a sleeper. Ice tray. I stray. So I think today's. I. I like going for the underdog. All right, so that's a big underdog. I'm a Knicks fan, so I'm a little butthurt. A lot of people are going for okc, and I'm a big fan of okc, but I always like the underdog story. I feel that, man. Where can people find you? You find me on Instagram. Everybody hates Chris. That's all social platforms. Chris Staples on YouTube. Boom. Check them out, guys. What up? How you doing? Talk to me. What's doing? Who we got here? Hi, I'm Brittany Elena, your favorite Billy Rocket host. You know, woman of mini hats, all of that vibe. Creator bell. All right. You playing the game tomorrow? Creator cup? I am not. I'm actually the in arena host. That's why I was like, do you want to talk to me? Because I'm not playing. Everyone's worth talking to, man. You know what I'm saying? I'm saying, yeah, you're gonna bring the energy. Exactly. The energy you see right now. Y'all might see tomorrow. If I'm not nervous. You're playing an important role. Who do you got winning the game? Who do I have winning the game? I'm not gonna lie. I feel like Lethal Shooter stacked his team a little bit. He was cheating. He was cheating. Did they get to pick their players? How did it work? It was like a whole draft. I believe that they had on Zoom from what they said yesterday. But I don't know. I'm really excited just because I've watched the other ones on the stream. Like, I wasn't in person and I watched them and they were really good games. So I don't know. I think it's going to be a good game. I can't even pick. All right. I wonder if you could bet on it. I might have to throw some money on Lethal Shooters team. See, I don't bet. Yeah, I don't do that. You want to bet some Oreos or we could bet some. We could bet some Oreos. I don't bet money, though. You don't bet money in Vegas? Come on. I don't believe in sports betting. Why? Just, you know, the way that it is and how it affects the community. It's an addiction. So I don't believe in it. So I don't do anything with any brands that has to do with sports betting. Wow. Damn. We're getting deep on this. Let's go. Yeah. Just being honest. All right. We'll end off with NBA Cup. Who you got winning NBA Cup? NBA Cup. So I said all of them were winners and champions. I said that. But I'm not gonna lie. I would like to see OKC win. Yeah. If not okc, I don't know. It's hard, but I think that'll be dope for them. I'm with it. Or even Houston. Houston because of the season that they had last year. That would be right. That'd be a good story. Okc. It feels like it's their year, though. Yeah, no, definitely. Where can people find you? You can find me on Instagram, on YouTube, @ Brittany Elena, on X, everything at Brittany Atlanta. Snapchat @BritneyLana24. Listen, we gonna do everything. I might start twitching too. So go ahead, go on there at Brittany Atlanta. All right, check her out, guys. Thanks for coming on. Thank you. I'm extra. Sorry. My name's Sean. Digital social hour. Do you still have the mask at the crib or did you get rid of it? I got into the crib. Just hanging out, just chilling. Just in case somebody calls for me to go out there and maybe shoot a couple mid range dumb shots. You might have gotten some big offers on that. Yeah, I did. Everybody's trying to take it. You know, I got guys in the lead asking can they use it for a game? So, yeah, it's kind of tough. You got a price amount in mind in case someone wants to buy it A lot? Six figures. Yes. When you played with Jordan, what was the biggest takeaways and lessons you learned from playing with him for that season on the Wizard? His approach, his mindset, you know, get an opportunity to learn how he's attacked the game, especially from his position. I was a two guard, so anytime you can get that information from the goat. It's always great. Absolutely. Now I know you were a rookie, so was he treating you right? Yeah, I was. I was his homie. I didn't tell him no. Whatever he told me to do, I said yes. So how can you not fall in love with a young guy that's going to do whatever? I love it, man. NBA cup predictions. I would probably go with OKC and Milwaukee in the finals. Love it. You heard it here, guys. Thanks for coming on. Yes, sir. Hell yeah. Yep. What's up, baby? Nice to meet you. Yeah, yeah. If George Carl let you guard Michael Jordan the whole time in the 96 finals, would you guys have won the series? I wouldn't say we won the series. Probably would have changed. We probably would have went to game seven or something like that and we probably wouldn't have lost a couple of games that we was really close. But you can't change. You can't change what the future was. You know, they were better than us during the time. But I said if I probably would have started off for me, it probably could have changed us to win another game and make it three. Three and probably, you know, go to game seven. I feel that is John Stockton one of the best point guards of all time ever. Yes, it is. You know, him and Magic is probably the top two point guards to ever play the game. I feel like he gets left out of the conversation. Well, they just don't understand how crafty he was and how good he was. So I played against him for a long period of time and he changed my game. So I think he was just very basic and very. He did the things that he had to do. That's why he's all time steal and all time assistant leader. Because he did the game, he played the game the right way. What did he change about your game? Well, he just changed me how to be more smarter. Stop complaining about stuff being solid on defense and changing my game. And that's what I did. He would always trick me by getting me on offensive fouls and stuff like that. With Uber reserve, good things come to those who plan ahead. Family vacay. Reserve your ride as soon as you book your flights to all the planners. Now you can reserve your Uber ride up to 90 days in advance. See Uber app for details. So I changed my game that way and it did the same thing. I love it. Who do you think is the best defender in the league right now? Jrue Holiday and my son. You know, I gotta go. Gary the second and Jrue Holiday. I think they play the best basketball defense. The Daniels Kidd is pretty good too, so. But if I had to go with it, I would have to go with them too. I love it. Who you got winning the NBA Cup? Milwaukee. I think Milwaukee got a good shot, but Oklahoma is going to be tough to beat. But if a Milwaukee and Oklahoma get into it, I think you know, going dame time because he's from Oakland, California, where I'm from. Let's go. We going to see you in the big three? Yeah, you know, I'm a coach big three all the time. You know, I won it last year, so. Shug. I'm good. All right, let's get it, guys. Check them out. Yep. Boom. Appreciate you. For you. Who wins in a free throw shooting contest right now, you or Steve? Nate Smith, Me. Steven. Is that what happened to him? Steven knows. I mean like certain things, you ain't even got to ask anybody. I mean that, that's, that's a no brainer. So what happened to Kenny Smith though? Kenny can't shoot better than me either. All right, fair enough, man. Yes, sir. All right. Who you got winning tonight, man? This is going to be a tough game. Giannis and the Bucks haven't lost one of these games yet, and neither is Devin Ham randomly. But, you know, I, I think, I think the Thunder are gonna knock him off. I just think the way Shay's playing and he actually didn't have a great first game, which means I think he's due tonight. Absolutely. Which NBA player is the best 2k player I know? He had 30, by the way. It's not like I'm saying he had a bad game, but like he. That was like the quietest 30 points I've ever seen. I think he's gonna turn it up today. Sorry, what was your second win? Oh, which NBA players? The best 2K player you've ever seen? I. I mean, it's changed. It's probably changed a little bit, but back in the day when I used to play Paul George, I was like, this guy is so good at the game now. He has three kids. It might be a little bit tougher, but. And he's podcasting. Yeah. Yeah. I think two K's fallen down the ranks in his priorities, but I mean, there's so many guys that play the game really well. Devin Booker is really good. You know, there's a lot of guys. What is your favorite basketball ball podcast to watch right now? And you got Gilbert Arenas, Draymond Green. I mean, I watched most of them. I. I was on Gilbert's, and I had a lot of fun with that. I love Barnes's. I love PG's. Obviously, the mellows is amazing too. I could go with any of them. I. I really like mellows, actually. It's cool. How many people are complaining to you on Twitter on a daily basis? About 2k. It depends on the time of year, but a ton. But it's usually with, like, a lot of enthusiasm and excitement, which, you know, it's great for our game. Have you ever gotten some feedback and we're actually like, oh, let me actually implement that. Oh, no, that happens all the time. Like, we definitely listen to our consumer and that's why our game progresses faster than any other. And, like, it's the game that was built by the fans. So we continue to, like, you know, push the envelope in the ways that they want. Absolutely, man. Thanks for coming on. Yeah, yeah. Hey, nice to meet you. Mickey. Nice to meet you. You're performing the song tonight. Here we go. How nervous are you? I'm nervous. I'm nervous. Is this the biggest stage you've done? No, I sang national theme at the super bowl, and that was definitely scarier. Your legs must have been shaken. I. My whole body. I. It was the most nervous I think I've ever been. Well, you'll crush it. Thank you. Who you got winning tonight? I think a Casey. Oh, all right. All right. What makes you so feel so strong? Such a. They're young, they're very energetic. They have a lot of energy, and I think that that is gonna be hard to beat. Nice. You got a favorite player? I think Shay. Oh, if you're watching this, Shay. There you go. Hey. All right. Thanks for coming on. Thank you. Hey, I heard you saying you could hoop a little bit. A little bit. Got a little game. Who wins in a free throw shooting contest, you or Steve? Nate Smith. I'll take that. Definitely. Yeah. You saw me, Kenny Smith the other day. I did see that, actually. Which is actually pretty impressive. He actually can shoot a little bit. Got a little bit of a weird form little shot. It's kind of awkward, but it goes in bottle line. Those sessions with lethal shooter have been paying off, right? I guess so. So, yeah. Who's the best basketball player in the NFL right now? There's some good guys you can go with. Even just on my team. Max is real good. I'm pretty solid. Got some game. You seeing stuff with Puka Niles Garrett. There's a lot of guys who can hoop. You know, we got athletes all over the place. A lot of guys I've played with, Tyre Kill. He's pretty. Yeah. He can hoop, too. Yeah, definitely. Do you think any guys in the NFL could ever play in the NBA one day? I mean, the level of skill you got to have to play in the NBA is pretty high. But I think, you know, given the right training, I think a lot of us could. I'm not gonna say a lot, but, you know, definitely some of us can configure, figure it out. I feel that. Then do. All right. What about vice versa, do you think? The other way around, too? The same type of thing, you know, you got athletes there. You know, I think a few of them could figure it out, you know, definitely. Like, who knows, like a. Maybe a Westbrook or an Edwards or one of those guys could definitely figure it out and do something on the football field. That's respect, man. Thanks for hopping on. Absolutely. Hey, got you beat on hype by a little bit. How old were you when you dunked for the first time? I might have been a senior in college. Okay. Yeah, well, like. Okay, like, taller. Dunk on, like a little. Little tykes or like. What does that mean? Like the little, you know, like the little baby rims or. No, those don't count. I would say I've dunked once and it was, I want to say, my senior year, college. All right. Was it a post? I don't have those knees anymore. No, you can't do it anymore. It's like a rip from the free throw line. Damn. That's Jordan S. Let's go. That's. Those days are gone. Yeah. What's your favorite stadium to play at? Favorite state of crypto. Crypto arena. La. Yeah. What makes it so special there? I mean, it's home now for me just being in there. Obviously. The Lakers have had so much tradition there. Absolutely. You miss Vegas? I still live here, so. I still get. I still get bits and pieces of it. All right. Who's the best trash talker in the league right now, in your opinion? Elsa Thomas. What makes her trash game so good? She just doesn't care. She's gonna talk. No filter. No filter. All right. Who you got winning tonight? The boss. Let's go. Thanks for bong. Oh, she'll hear. Yeah.