Digital Social Hour Episode Summary
Title: New Social Media Strategy to Double Your Impact | Brian Sanders DSH #770
Host: Sean Kelly
Guest: Brian Sanders
Release Date: September 30, 2024

1. Introduction to Brian Sanders and "My Food Laws"

Sean Kelly welcomes Brian Sanders to the episode, emphasizing the importance of the conversation.

• Sean Kelly (00:18): “Very important episode today. Got Brian Sanders here. He's been working the past six and a half years on a food documentary called My Food Laws. Thanks for coming on, man.”
• Brian Sanders (00:26): “Good to be here, dude.”

2. The Struggle of Funding and Mainstream Food Narratives

Brian discusses the challenges of producing a documentary that counters mainstream food industry narratives.

• Brian Sanders (00:30): “It’s a struggle. It’s not easy to make a documentary. No one wants to fund it, and we're just trying to get the truth out there about food and it goes against the main narratives.”
• Sean Kelly (00:39): “Yeah. Everything that is in the mainstream is about processed foods and profit. And everything we're talking about is about whole foods and meat.”

3. Profit Margins: Processed vs. Whole Foods

A detailed conversation unfolds about why processed foods dominate the market due to higher profit margins compared to whole foods.

• Brian Sanders (01:05): “The percentage of processed foods in America just keeps going up every year.”
• Sean Kelly (01:15): “Because we just didn't make any money. It runs on profit margin. If you raise animals or grow grapes, there's not a huge markup.”
• Sean Kelly (02:03): “A box of cereal is like 5 cents worth of cereal, and then it's $5, $6. Meat costs me $12 to get to people, and we can only charge about $13.”

4. Personal Health Transformations and Diet Changes

Both hosts share their personal journeys toward healthier eating, moving away from processed foods and embracing whole, animal-based diets.

• Sean Kelly (03:00): “I gave up anything made with added sugar, refined grains, or seed oils ten years ago.”
• Brian Sanders (03:52): “I had the gene break, the MTHFR one, and eating tons of gluten and bread caused severe acid reflux.”
• Sean Kelly (05:03): “Most people just get caught up in it because they're not purposely finding out this information.”

5. The Role of Genetics and Societal Influences

The discussion shifts to genetics, societal structures, and their impact on health and diet.

• Sean Kelly (06:35): “I think there's stuff going on for over a hundred years. People at the top with their agenda aren’t necessarily evil, but it doesn’t benefit the lower people.”
• Brian Sanders (07:09): “The Federal Reserve is a private institution, not part of the government.”

6. Population Studies on Diet and Height

Brian introduces studies correlating high-quality animal protein intake with increased population height, challenging common genetic assumptions.

• Brian Sanders (15:24): “There's a study in 20,152 countries showing a direct correlation between high-quality animal proteins and height.”
• Sean Kelly (19:16): “As you go away from the equator, people get taller. Those eating more meat tend to be taller.”

7. Environmental Debate: Meat and Sustainability

The conversation delves into the environmental impact of cattle, regenerative agriculture, and debunking myths surrounding meat consumption.

• Sean Kelly (33:53): “The environmental side is another agenda. Bison can restore the land, unlike cows in feedlots.”
• Brian Sanders (35:18): “I stopped eating cheese because Pfizer is in 90% of it. It’s crazy.”

8. Conclusion: Documentary Promotion and Future Plans

Brian promotes his documentary, discusses challenges in distribution, and shares insights on societal shifts toward healthier living.

• Sean Kelly (41:10): “Check out the intro on My Food Lies YouTube channel.”
• Brian Sanders (41:27): “We spent years doing motion graphics and custom scoring. It’s Netflix quality, but getting it on major platforms has been tough.”

Notable Quotes

• Sean Kelly (02:07): “That's how the whole world works. It runs on profit margin.”
• Brian Sanders (13:25): “Genetics are about 10 to 20%, and diet and lifestyle are the rest.”
• Sean Kelly (22:04): “Nutrient to energy ratio. There is a balance to it.”
• Brian Sanders (36:46): “Using regenerative agriculture especially. Not the feedlots.”

Key Insights and Conclusions

• Profitability Drives Food Choices: The food industry's emphasis on profit leads to a dominance of processed foods, which are cheaper to produce and have higher profit margins compared to whole, animal-based foods.

• Health Benefits of Whole Foods: Transitioning to a diet rich in high-quality animal proteins and whole foods can lead to significant health improvements, including increased height potential and reduced incidence of chronic diseases.

• Genetics vs. Environment: While genetics play a role in physical attributes, environmental factors, particularly diet, significantly influence health and societal trends.

• Regenerative Agriculture as a Solution: Sustainable farming practices like regenerative agriculture can mitigate environmental concerns associated with livestock, promoting both land health and animal well-being.

• Challenges in Promoting Change: Despite the proven benefits of shifting away from processed foods, systemic barriers and entrenched industry interests make it challenging to advocate for widespread dietary changes.

• Documentary as a Tool for Awareness: Brian Sanders' documentary, My Food Laws, aims to educate and inform the public about the truth behind food systems, challenging misleading narratives perpetuated by powerful industry stakeholders.

This episode of Digital Social Hour provides a comprehensive exploration of the intricate relationship between diet, health, genetics, and societal structures. Brian Sanders offers valuable insights from his extensive research and personal experiences, advocating for a return to natural, whole foods to achieve better health outcomes and societal well-being.