Revolutionary Sleep Hack: Change Your Life in 3 Steps | Justin Hai DSH #1272

Summary

Digital Social Hour: Revolutionary Sleep Hack - Change Your Life in 3 Steps | Justin Hai DSH #1272

Release Date: March 27, 2025
Host: Sean Kelly
Guest: Justin Hai, CEO of Rebalance Health

---

1. Understanding Cortisol and Its Misconceptions

Justin Hai kicks off the discussion by clarifying common misconceptions about cortisol. Contrary to popular belief, cortisol is not synonymous with stress or anxiety. Instead, Justin explains:

"Cortisol is your fight or flight hormone. It is your body's natural alarm system to tell you when you need to be on alert." [00:58]

He emphasizes that while cortisol is linked to stress, they are not interchangeable. Cortisol plays a pivotal role in the body's response to immediate threats, such as preparing to take action in dangerous situations.

---

2. The Modern Lifestyle's Impact on Cortisol Levels

Sean Kelly and Justin delve into how contemporary lifestyles have inadvertently led to chronically elevated cortisol levels. Justin attributes this surge primarily to technological advancements:

"Technology. 100%." [02:24]

He contrasts the slower pace of life 30 years ago—where activities like watching movies required significant time and resources—with today's constant connectivity via smartphones and the internet. This nonstop engagement keeps cortisol levels consistently high, disrupting natural sleep patterns.

---

3. The Vicious Cycle of Sleep Disruption

Elevated cortisol levels interfere directly with sleep quality. Justin elaborates:

"You're unable to actually fall asleep because by the time you go into bed, your cortisol levels [are] through the roof." [03:57]

He highlights that poor sleep not only affects immediate rest but also hampers the body's ability to regenerate hormones like testosterone and estrogen, essential for overall health.

---

4. Essential Sleep Hygiene Practices

The conversation shifts to practical strategies for improving sleep. Justin outlines several key practices:

• Limit Screen Time:

  "Let's turn off the screens, let's turn off all the stimulating content at least two hours before bed." [08:08]

• Maintain a Consistent Routine:

  "Burn more calories than you consume. Drink lots of water, eat healthy food, do some exercise of some sort and look after your sleep." [08:08]

• Optimize Sleep Environment:
  Justin recommends sleeping naked to help regulate body temperature, which can enhance the quality of deep sleep:

  "Because you actually want the temperature of the room to be cold. You want your body to drop in temperature..." [12:00]

---

5. Justin Hai's Personal Journey and Rebalance Health

A pivotal moment in the episode is Justin's personal story. While developing a supplement for skincare with his first company, Elastin Skincare, Justin's wife was diagnosed with Cushing's disease, a condition characterized by high cortisol levels. This personal crisis motivated Justin to pivot towards endocrinology and focus on creating a solution to manage cortisol effectively.

"We decided to do this because we can actually potentially save my wife's life." [14:07]

Through extensive research and collaboration with Ayurvedic and Chinese medical experts, Justin and his team developed a lozenge-based system to support cortisol management throughout the day.

---

6. Rebalance Health's Innovative Product and Clinical Studies

Justin details the development and efficacy of Rebalance Health's cortisol management system:

• Three-Step Lozenges System:

  "Take one, feel good, Take two, feel great, and take three and change your life." [20:35]

• Clinical Validation:
  Justin shares impressive results from their clinical studies, including:

  • 80% Average Improvement in Sleep Duration

    "The average improvement in sleep, duration of sleep was in the high 70s." [30:06]

  • 100% Efficacy in Reducing Hot Flashes for Women

    "Every single woman in the study saw a benefit." [30:03]

  • Additional Benefits: Enhanced energy recovery, libido, hair, skin, nails, reduced anxiety, and faster recovery from stress.

These outcomes were validated through double-blind placebo and open-label studies, with results published in reputable medical journals.

---

7. The Importance of Deep Sleep for Hormonal Health

Justin explains the critical role of deep sleep in hormone production:

"In your deep sleep, you make your sex hormones, your testosterone, your estrogen, and your progesterone." [01:55]

He emphasizes that uninterrupted deep sleep is essential for maintaining hormonal balance, which diminishes with frequent awakenings and disrupted sleep cycles.

---

8. Challenges in the Supplement Industry and Rebalance's Commitment to Quality

The podcast addresses the prevalent issues in the supplement market, such as inconsistent ingredient quality and misleading claims. Justin critiques the lack of rigorous testing:

"95% of supplements don't actually enter your body. They just go in the mouth and they go out, urinate them out." [27:18]

In response, Rebalance Health ensures:

• Thorough Ingredient Verification: Testing each ingredient against certificates of analysis to confirm authenticity.
• Comprehensive Product Testing: Conducting independent third-party clinical studies to validate efficacy.

This commitment results in high-quality products that deliver tangible health benefits, distinguishing Rebalance from competitors.

---

9. Maximizing Productivity Through Better Sleep

Sean and Justin discuss how adequate sleep enhances daily productivity and decision-making:

"You're going to do more in a shorter period of time than you would if you operate on less sleep and need it all day to get it done." [24:45]

Justin counters the common mentality of glorifying sleep deprivation, arguing that quality sleep leads to greater efficiency and effectiveness compared to prolonged hours with insufficient rest.

---

10. Practical Recommendations for Enhancing Sleep Quality

The episode concludes with actionable advice for listeners seeking to improve their sleep:

• Monitor Deep Sleep:
  Justin encourages using sleep-tracking devices to monitor deep sleep duration, aiming for 60 to 90 minutes nightly.

• Consistent Morning Cortisol Levels:
  Maintaining normal cortisol levels throughout the day by using Rebalance's lozenges helps facilitate a natural and gradual transition to bedtime.

• Lifestyle Choices:
  Prioritizing hydration, balanced nutrition, regular exercise, and minimal alcohol intake are fundamental to optimizing sleep quality.

"You have to prepare early. And what rebalance does is help you stay in those normal ranges and kind of take the highs off and the lows off." [22:33]

---

Conclusion: Transform Your Life Through Better Sleep

Justin Hai and Sean Kelly wrap up the episode by reaffirming the transformative power of managing cortisol and prioritizing sleep. Justin emphasizes that while their lozenges are a key tool, they are most effective when combined with healthy lifestyle choices. The ultimate message underscores that achieving quality sleep is foundational to overall health, hormonal balance, and enhanced daily performance.

"It's as simple as sucking on a mint lozenge a couple times a day to have a great night's sleep." [34:16]

Listeners are encouraged to visit rebalancehealth.com to explore the products and embark on a journey towards improved sleep and well-being.

---

Notable Quotes:

• Justin Hai:
  "Cortisol is not stress. It's your fight or flight hormone." [00:55]
  "Rebalance Health has a system to help keep people in the normal ranges of cortisol." [22:33]
  "95% of supplements don't actually enter your body." [27:18]

• Sean Kelly:
  "If you can't fall asleep within five minutes, then you probably have an issue." [10:17]
  "People love that glass of wine at dinner, right?" [32:37]

---

Resources Mentioned:

• Rebalance Health Website: rebalancehealth.com
• Medical Journal: Nutraceuticals and Food Sciences

---

Listener Takeaways:

• Cortisol Management: Understanding cortisol's role beyond stress and actively managing its levels can significantly enhance sleep quality and overall health.
• Sleep Hygiene: Adopting consistent bedtime routines, limiting screen time, and optimizing the sleep environment are crucial steps toward better sleep.
• Supplement Quality: Selecting third-party tested and clinically validated supplements ensures efficacy and safety.
• Lifestyle Integration: Combining supplements with healthy lifestyle choices maximizes benefits, leading to improved hormonal balance, energy levels, and productivity.

---

Embark on your path to better sleep and hormonal health with insights from Justin Hai and Rebalance Health on this eye-opening episode of Digital Social Hour.

Transcript

[Justin]

Clinical study was 80%.

[Sean]

Holy crap. That's insane.

[Justin]

The average improvement in sleep, duration of sleep was in the high 70s. There was improvement in recovery energy, libido, hair, skin and nails, reduction in anxiety and recovery from stressful situations much faster.

[Sean]

All right, guys, we got Justin here, CEO of Rebalance Health. Thanks for joining us today, Justin.

[Justin]

Thanks for having me, Sean.

[Sean]

Yeah. We're going to talk cortisol, one of the most misunderstood things on social media, right?

[Justin]

Absolutely misunderstood, yeah.

[Sean]

What are the, what are the myths you see around cortisol?

[Justin]

Cortisol face is one of the big ones. That cortisol is stress. Stress is cortisol, stress is anxiety. Everything gets kind of interwoven to one another and they are linked, but they are not interchangeable.

[Sean]

Yeah, I actually assumed it was stress. So it's not stress.

[Justin]

It's the easiest way of doing it. Cortisol is your fight or flight hormone. It is your body's natural alarm system to tell you when you need to be on alert. Typically, it's used as a safety system. You're on highlight, you're about to be mugged, there's a fire in the building. Something's happened that requires your instant attention. There's an accident, there's a fire, something is to get you up. Then all of a sudden, adrenaline kicks in. And that is basically the chemical that's helping you actually get into action. So one is kind of waking you up to it, giving you hyper focused. The other one is getting you into action to actually do something about it. Got it. And the problem that we have as a society, especially over the past 30 years, is the fact that our cortisol levels are getting higher and higher and higher because we are doing more and more and more at a faster pace. And that's what's causing high levels of cortisol, which directly affects how we sleep. And that sleep is what is critical to all of us. It's the original biohacking. If you sleep, you actually get to regenerate to recover. And in your deep sleep, you make your sex hormones, you testosterone, your estrogen and your progesterone. So a lot of people are supplementing with HRT when really they should be focusing on protecting and getting more sleep.

[Sean]

Interesting. Why do you think the cortisol levels are so high these days?

[Justin]

Technology. 100%.

[Sean]

So phones.

[Justin]

Yeah. If you think about it, 30 years ago, we didn't have the Internet. Right. Or just beginning. We didn't have email, we didn't really have smartphones at all. And so the pace of Life was much slower. You wanted to watch a series of TVs, you go to get a DVD or Blu Ray, something like that, and you could go through it, but it was costly, right? You'd have to have a lot of money to go binge watch all the shows because you'd have to buy the TV DVDs and the Blu Rays. Prior to that, you would go to Blockbuster or video store and you would be one or two copies of that movie behind the sleeve on the shelf. And if you were lucky, you got that one and you got to watch it one per weekend, maybe two. You didn't get to watch episode after episode after episode. And so we have become addicted to whether it is work or whether it is content or whether it's entertainment, it doesn't matter. And now when that phone beeps or dings, our cortisol rises. Did someone respond to us? How many followers looked at my podcast? How many people are subscribing? How many people are ordering? That raises our cortisol levels, our stress levels, everything gets elevated. And what happens is you are unable to actually fall asleep because by the time you go into bed, your cortisol levels through the roof.

[Sean]

Damn, I'm guilty of that for sure.

[Justin]

So you lie in bed and you just. Monkey brain.

[Sean]

Yeah, I'm scrolling on TikTok and just getting dopamine, right?

[Justin]

You're getting that hit. And forget about blue lights and all the stuff that's triggering, you know, the body to naturally release cortisol. But you, you want to turn your brain off, right? Get your cortisol levels as low as possible so you can fall asleep quickly and then keyword here, stay asleep. Right. Even waking up once, even to use the bathroom is clinically treated as a bad night's sleep.

[Sean]

Damn, I do that a lot. So that's considered a bad night's sleep.

[Justin]

Bad night's sleep.

[Sean]

Why is that?

[Justin]

Because you interrupted your natural circadian rhythm, your light deep REM sleep cycle, and you only get 60 to 90 minutes of deep sleep on average a night, within a seven to eight hour period of uninterrupted sleep.

[Sean]

Right.

[Justin]

If you wake up, you actually forfeit deep sleep. Damn. And so you're making less and less deep sleep. Guess what? You're making your deep sleep. Your hormones.

[Sean]

Hormones. Yeah.

[Justin]

And so if you've only got 60 to 90 minutes and then you wake up two or three times, that's going down to 30 minutes, 20 minutes, and then you just don't feel great in.

[Sean]

The morning, so your testosterone is probably lower that there everything.

[Justin]

Testosterone, Progesterone.

[Sean]

Hey guys. Shout out to today's sponsor, Kinsta.

[Kinsta Ad]

Running an online business is already a challenge. Your website hosting shouldn't make it harder. And I've been there dealing with slow load times, confusing dashboards and unreliable support support. That's why I switched over to Kinsta. And it's been a game changer for my brand since moving to Kinsta. My site loads faster, runs smoother, and I don't have to stress about downtime. Their intuitive dashboard makes managing everything simple. And their 247 expert support means I always have real people whenever to help.

[Sean]

When I need it.

[Kinsta Ad]

Kinsta's built for performance with blazing fast speeds, enterprise level security and 37 global data centers to ensure your site reaches audiences quickly. They also handle free migrations, so switching is effortless. And if you ever get a traffic spike, Kinsta automatically scales to keep your site online when it matters most. I'm not the only one who trusts Kinsta. TripAdvisor, NASA. Indeed. And over 120,000 businesses rely on Kinsta for their WordPress hosting. So if you want hosting that works, just make the switch to Kinsta today. Get your first month free. They'll even handle the migration for you. Just visit kinsta.com dsh to get started. That's K-I N S T A.com/DSH Men.

[Justin]

Don'T have progression, but we do have estrogen. Right. And so when you're not making those hormones, it really affects you. Now you also make hgh, the human growth hormone.

[Sean]

Yeah.

[Justin]

And if that's basically your recovery hormone. And so that's what's making us invincible when we're in our 20s, maybe less so invincible in our 30s and in the 40s, everything starts to ache and we're not quite able to do what we used to do as fast as we used to do it. That's because we're not making as much HGH or testosterone for men and women.

[Sean]

Yeah.

[Justin]

And so as we're getting older, we actually have to be more and more diligent about our sleep and look after our sleep more so than you have to worry about ice baths or infrared saunas. Right. All these other wonderful things that you can do. The foundation of biohacking, if that's term you want to use, is sleep.

[Sean]

Yeah. It makes you wonder, all these people that are injecting hormones, have they been told about getting good sleep first?

[Justin]

It's a great question. I am a proponent of hrt. I think it's a great scientific solution for A lot of people, you had a hysterectomy. If you're older in life, you're not making those hormones because you just body aren't making as much. Even if you get the seven to eight hours of sleep, you're on a diminishing scale. And so augmenting with HRT makes sense, but not when you're 30. Unless it's clinically necessary. Right. And so I think what's happening is people are jumping to HRT too quickly, and it's a great solution, but it shouldn't be the first.

[Sean]

Yeah. I've also heard once you're on it, it's hard to get off. Right.

[Justin]

Well, the studies show specifically with HRT, that if you've been on it for more than 12 to 18 months, there's an 80% chance your body will never make that hormone again, even if you come off of it.

[Sean]

Dang. So you're on it for life at that point?

[Justin]

Pretty much.

[Sean]

Holy crap.

[Justin]

Right? Not everyone, but the vast, vast majority of people have, in the studies show that their bodies don't make it again, so they have to get back on it.

[Sean]

Wow, that's nuts. Yeah. And they could have just worked on their sleep first and then if that didn't work, maybe.

[Justin]

Exactly.

[Sean]

Yeah. That would have been the.

[Justin]

But it's not just sleep, it's sleep hygiene. Right. So it's preparing yourself for bed. Right. You can't just go from your podcast straight to your bed to go, I'm going to take eight hours of sleep. It doesn't work that way. Right. So you still have to look after your health, your exercise. Right. And there's no science, rocket science to this. Burn more calories than you consume. Right. Drink lots of water, eat healthy food, do some exercise of some sort and look after your sleep. You'll be amazed at how wonderful you feel. And when it comes to getting ready for sleep, like, let's turn off the screens, let's turn off all the stimulating content at least two hours before bed. Right. Let's not have a big meal just before bed.

[Sean]

Why?

[Justin]

I'm gonna wake up and use the bathroom four or five hours later. Right. So consume your calories and your water content as early as you can in the day, maybe into the afternoon. And yes, you know, it may sound like an old fart. Yeah. 5:00 reservations for dinner sound really good. Because if I'm going to bed at 10 o'clock, I don't want to be eating at 8 o'clock or 7 o'clock. It's too close together, which is going to disrupt my sleep. And the older we get, the more maniacal we have to be about our schedule.

[Sean]

Yeah. Those late dinners mess me up, man.

[Justin]

Yeah. And alcohol messes people up.

[Sean]

I get invited in Vegas to late dinners and alcohol and bar and stuff, and I'm like, no, I can't do it. I feel like Brian Johnson sometimes, you know?

[Justin]

But I mean, alcohol, everyone thinks it's a, you know, sedative. It's going to help put me to sleep. It is a sedative for the first hour or two, and then it gets metabolized and becomes sugar and becomes a stimulant. And so guess what happens most people when they drink and they go to bed? They'll wake up a few hours later.

[Sean]

Yep. I feel way worse when I sleep after drinking.

[Justin]

Absolutely.

[Sean]

Way worse.

[Justin]

Yeah. So I'm a proponent of everyone drinking a breakfast.

[Sean]

Irish coffee, is it? Yeah, Irish coffee.

[Justin]

No, but seriously, it's about looking after yourself and setting yourself up for success. And you don't have to be a monk about it and be a priest and be absolutely perfect, but 80% of the time, should really try and do that for your own health. And you'll be amazed at how good you feel.

[Sean]

I agreed. It used to take me hours to sleep. I thought I had an issue. I've gotten it down to probably like five minutes now. And I've heard Brian Johnson say, if you can't fall asleep within five minutes, then you probably have an issue. Right?

[Justin]

Yep. Absolutely. My wife thinks I'm like one of those dolls. As I go this way, my eyes just shut.

[Sean]

Oh, you're that quick?

[Justin]

I can go that quickly.

[Sean]

Wow. Yeah, it's impressive, man. Yeah. I had this triple click trick. Shout out to Paul Saladino. Blue lights off. Yep. Yeah, that's a. That's a good trick right there.

[Justin]

You know what's a better trick?

[Sean]

Not using it at all.

[Justin]

Yes.

[Sean]

I still need to use it in bed.

[Justin]

You know, a hot bath, a shower, steam, meditation. Ground. Go outside and ground. Take your shoes, your socks off, Put your feet in the earth and just breathe. Be amazed at how quickly your whole body calms down.

[Sean]

It's hard to be grounding. It's tough to find out here, though. Grass. I got turf in my backyard.

[Justin]

Yeah. You know what I find that works for me is I actually have a grounding sheet on my bed.

[Sean]

Do those work? Because I'm skeptical of those.

[Justin]

I couldn't tell you to be correct.

[Sean]

I bought the one that plugs in. That's what I have the one you stand on. Not the bed one.

[Justin]

Yeah, no, I have the bed one. It just plugs in. And scientifically it makes sense. It goes out, it's grounded. That's what it does. As long as the house is built correctly to code.

[Sean]

Right.

[Justin]

And it should help you ground.

[Sean]

Okay, I'll try it out.

[Justin]

But for me. Yeah, it's about getting a routine together to set you up for success.

[Sean]

Yeah.

[Justin]

And that comes kind of our product and what we're doing with rebalanced health.

[Sean]

Yeah, we're going to dive into that. The routine's so important. I used to make fun of my girlfriend for like changing clothes before bed, but it helps her sleep and have a shower. Yeah, a shower. And then changing into pajamas. It actually works.

[Justin]

Yeah. They actually say sleeping naked is better.

[Sean]

Really?

[Justin]

Yeah, because you actually want the temperature of the room to be cold. You want your body to drops in temperature, your heartbeat slows down, everything gets calmer. And actually having clothes can actually get you hotter and again wake you up. That makes sense, right? It's not a sexual thing. It's literally what we do is try and calm our bodies down, get our body temperatures lower, and again, set ourselves up for success. And certainly don't put the cell phone by our bed's hotel.

[Sean]

I have a Faraday bag. Put it in there, small man. Yeah, those are exactly. Rebalance health. Let's dive into that. So you guys just did a sleep study, right? With sleep score.

[Justin]

Yeah, we've. We've got a bunch of studies. It was a very interesting story. So I left my first company, Elastin Skincare, and Nestle asked us to look into a supplement for skincare. And we looked at it. We looked at it and it didn't quite resonate with us. And we pivoted towards endocrinology. And we did that because the original iteration of elastin had HGH in it before we came to market. And then we switched it to peptides before we actually launched. And so we already had this kind of fascination around endocrinology and hormones. And I did a deep dive for about three or four months into hormones, and I fell in love with cortisol. I just thought it was the coolest hormone out there because, believe it or not, every molecule in your body has a cortisol receptor.

[Sean]

Really?

[Justin]

No other molecul are or hormone reacts in the same way. So when your cortisol is elevated, right, you feel it from head to toe. You're like, damn.

[Sean]

That's why panic attacks. You feel it everywhere Right. Yep.

[Justin]

Everywhere. Everywhere.

[Sean]

Yeah. I thought I was having a heart attack one time.

[Justin]

That's not fun. No paper bag is help helpful.

[Sean]

Yeah.

[Justin]

Yeah.

[Sean]

Oh, that actually works. The paper bag. Is it cuz the carbon dioxide? Yeah.

[Justin]

Wow. And so I just fell in love with cortisol. And I was like, wow, this is pretty cool. And as I spoke to experts in the space, they started educating me more and more and more and more experts came in from different fields. And basically we decided, okay, well, let's try and put a supplement together that actually supports lowering cortisol. And as I was going through this process with the team, something crazy happened. My wife was diagnosed with a cortisol disease called Cushing's. Wow. What are the chances, like universe hit me over the head with a brick, right?

[Sean]

Yeah.

[Justin]

And she wasn't doing well. She went on to pharmaceuticals, she went on to supplements, she tried everything. And there was a point in which I actually thought she was gonna die. Damn. It got that bad. And so what turned out as a really fascinating project and business venture became like a just maniacal journey for me. I have to figure out how to do this because I can actually potentially save my wife's life. Hmm. I'm glad it did get to that extreme where we actually thought that she was gonna die. It was just an internal fear that I had because I just saw love in my life just whittling away there, not being able to sleep. And so what we decided to do is we. We went with, okay, what are the best ingredients on the planet to utilize? And not from a, you know, cheesy perspective, but let's not reinvent the wheel. And so we went to ayurvedic doctors, we went to Chinese doctors. We found all these wonderful ingredients that, you know, all of them, Ashwagandha, maca, l theanine, ginseng, bacopa, oat straw. These are all ingredients, roots and herbs that have been proven for literally hundreds and hundreds of years to be efficacious to support the body with their endocrine system and particularly with cortisol. And so we said, okay, let's put a formula together that kind of works based on all these doctors guidance. Then we took two other things into consideration, which I think a lot of companies forget about, which is metabolism. Now you have breakfast, lunch and dinner every, what, four to six hours. You eat, right? You may snack in between, whatever. But your body's designed to utilize whatever you put inside of it. And then it needs more. So how can you control a hormone that's 24,7. By taking one supplement a day. Because in four hours it's been metabolized, it's gone. So you took it this morning. All of a sudden, building gets on fire, your cortisol's going through the roof, Right? It's going through the roof anyway, regardless of whatever you take. But the example is extreme. But your cortisol is not being managed by that supplement anymore. And so we've decided on a system, a cortisol system, to help keep people in the normal ranges of cortisol, not up here in the extremes all day long. And so we put together a system, a lozenge in the morning, a lozenge in the afternoon, and a lozenge before bed to help support the 24 hour period. And then we looked at delivery systems as to what would be the best. And nothing beats a subcutaneous injection or an IV directly into the blood. Nothing beats that. But then we would be a drug. And so then we looked at the best delivery systems thereafter, which could be anything from nasal sprays to lozenges to gummies, et cetera. And we chose a lozenge. And that wasn't good enough at that point. Once we'd done that, we're like, okay, let's test it. Let's actually test the product. Not just the ingredients, which a lot of companies do. Let's test the product. So we actually got some IRB studies done, double blind placebo, open labels, single placebo studies done and published. And the craziest things started to evolve. We started getting phone calls from women going, my hot flashes have gone. I'm losing weight. I never slept so well in my life. My kids and my family like me again. I'm no longer hormonal and going crazy. As I'm going through perimenopause, guys are saying the same thing. I feel energized. I'm sleeping great. I've got my testosterone, I got my mojo back. My testosterone levels are increasing. I'm lifting more at the gym. I'm a nicer guy, Right? And then with other people saying, I just feel more, even more calm. It's all linked to cortisol, 100%. And so the challenge that rebalance has is trying to educate people that cortisol is the root cause. The symptoms that you're experiencing are often one or two derivatives removed from that cause. So people don't consider, you know, having too much visceral fat around their stomach as they get into midlife is directly related to cortisol. Wow. People aren't relating the fact that I'm not sleeping to cortisol. People aren't relating the fact that I have low testosterone to cortisol. Why? Cortisol prevents you from sleeping. Sleeping is where you make your hormones. It's a simple cause and effect.

[Sean]

That's crazy. I had a ton of. This is actually one of my big health scares. I had a ton of visceral fat on my organs and I'm super skinny. So I was like, what the hell's going on? But it probably was cortisol because I was pretty stressed at the time, too.

[Justin]

I've never known anyone to work as hard as you do, Sean. I do work pretty hard work hours a day.

[Sean]

Yeah.

[Justin]

There's a good reason.

[Sean]

Twice a week. Yeah, 15 a week.

[Justin]

So prioritizing your sleep, prioritizing your health, like we've. We spoke about in the. In the room prior, it's not easy, but if you understand the cause and effect, it might help you make some better decisions. It doesn't mean you have to be perfect, but it might make better decisions for the better of your health. Yeah.

[Sean]

Well, I really value sleep. I have an eight sleep mattress and I track my HRV and my sleep scores. And it's. As I get older, it's so noticeable when I sleep badly, I notice it the next day 100%.

[Justin]

Well, it's amazing. We actually have the CEO and the founder of sleep number beds on our board. And it's all related, it's all connected. And it's actually quite simple when you explain it. But it's not so simple when there's so much noise in the space around you.

[Sean]

A lot of noise.

[Justin]

Lot of noise. Right. Isn't it like people scroll the length of the Eiffel Tower on their phone every day?

[Sean]

I could see that.

[Justin]

So how do you stop and actually learn something? Right, because we want something that's going to make us laugh or something that we find funny most of the time. Not everyone stops on all the educational content. And we've become impatient. Very, very impatient.

[Sean]

I don't like lines. I pay to skip lines. I'm that impatient. Like, I really don't like lines.

[Justin]

Yeah.

[Sean]

I'll leave if it's too long.

[Justin]

Yeah, No, I hear that.

[Sean]

My dad, one of my childhood memories is him at the grocery store. We would leave if the line was too long, have a full shopping cart and just leave it in the middle of the store.

[Justin]

He's gonna take it.

[Sean]

Yeah, he was super impatient.

[Justin]

Yeah.

[Sean]

I don't know if that rubbed off on me. Could have Been poor sleep, man.

[Justin]

I. I'm not a fan of queues or crowded places either. Yeah. So when it came back to rebalance, it's really simple. There's a lodging system. Take one, feel good, Take two, feel great. Take three and change your life.

[Sean]

Can't wait to try it.

[Justin]

Yeah. It'll be more some women and it'll.

[Sean]

Be cool because I can measure it on the eight sleep.

[Justin]

I don't know if that correlates, but 100% correct. So everyone goes, well, I'm going to measure my cortisol. It doesn't quite work. Yes, cortisol testing is important, but a lot of doctors dismiss it because you could have a fear of needles. You go to the needle, get a blood draw, and all of a sudden your cortisol is going through. Right, Right. You could have had a really bad conversation with someone prior to having your cortisol testing. Then your cortisol through the roof. And so it fluctuates all day long. And so it's really a tough test because it's really a snapshot of what happened at the moment in which you took the test.

[Sean]

Yeah.

[Justin]

And so what we recommend and what we've proved with sleep studies and sleep score is simply measure your deep sleep. Measure your deep sleep. If you're getting more deep sleep, you will feel better and you will know if you are actually aware of this now, tonight, you're going to be okay. I'm going to go to bed.

[Sean]

Yeah, I'll see. Because I got all the data from the past few months.

[Justin]

Exactly. I get my aura ring, I get my sleep bed AI app, and I'm often either in the high 80s or in the mid 90s. Let's go score. And that's one of the first things that people experience with rebalanced health is like, I've never slept so well. It's normally something that people have experienced within the first few days. Oh, my God, I've slept better. And, well, I'll just take the sleep one. Well, there's the mistake. Preparing for sleep actually starts when you wake up.

[Sean]

How so?

[Justin]

Well, if your cortisol is way out of whack by the time you get to bed. Right. You're not going to fall asleep or stay asleep. And you can't just go from up here in cortisol and drop straight down here where you need to be. So the natural curve is, you want to know, nice high cortisol level in the morning with the normal ranges. It comes down in the afternoon as you transition from what I Call work mode to play mode. And then you get ready for your bedtime routine and you're bringing that cortisol down nice and gradually so that you're in a relaxed, calm state so that you can fall asleep.

[Sean]

Interesting.

[Justin]

So you can't just go full speed then drop and go to bed. It doesn't work that way.

[Sean]

Yeah.

[Justin]

And so you have to prepare for it early. And what rebalance does is help you stay in those normal ranges and kind of take the highs off and the lows off. And so just suck it on. These mint lozenges really makes a big difference and you know, you end up being addicted to them. I'm excited because they work.

[Sean]

Yeah. Measuring cortisol, is that something you do or. No, because it's a blood test. Right.

[Justin]

You can do it through blood, saliva, urine, it can be done. If you're going to do a cortisol test, I highly recommend the 24 hour urine collection. Something which is fun because you're carrying around a big jump and every time you need to urinate, you put it in there and then the they test it. But again, if you had an unusually high stressful day, it's gonna be high and if you've had an unusually mellow day, it's going to be low. So it's not something that you can easily get a score on that it reflects what your true lifestyle is suggesting. It's out of whack. It's like trying to control your breathing. It's very hard. As soon as you try and track your breathing, it changes. Right. It's just constantly evolving and so it's the same thing. So really I am maniacal for sleep. It is all about sleep. And Oura Rings, Fitbits, the Whoops, the Apple watches, it doesn't matter. Track your sleep with the same device and you'll get a trend and be able to figure it out. But you want to be aiming for 60 to 90 minutes of deep sleep and if you get more, fabulous, but majority of the population will get 60 to 90 minutes.

[Sean]

I remember watching Shark Tank as a kid and Daymond John said he only sleeps five hours a day.

[Justin]

You know, that is an interesting topic that we've spoken about quite a bit, which is there is a mentality in the United States to do more, work harder, sleep less time is wasting. There's opportunity out there, but at what cost? And I'm not talking about money, talking about your health. And so scientifically speaking, medically speaking, you need seven to eight hours. And the way that I look at it is. If I got, if you got four hours of sleep, how are you functioning that next day? Are you 100% with it? Are you as sharp as attack?

[Sean]

No, not even close.

[Justin]

Right. So you're making bad decisions potentially, or making poor judgment calls versus if I got the seven to eight hours and you are operating at, you know, 95, 100% effectiveness, you're going to be far better off. You're going to do more in a shorter period of time than you would if you operate on less sleep and need it all day to get it done. So there's efficiency associated with actually looking at it going, yeah, if I actually get a good night's sleep, I'm going to be 10 times more productive and effective tomorrow than if I got two hours of sleep or three hours of sleep. And a lot of people wear that as a badge of honor. Yeah, I need to operate on three hours of sleep. I'm like, well, I'm not getting in the car with you.

[Sean]

Hell no. They say you're actually drunk, right? If you don't sleep.

[Justin]

Yeah.

[Sean]

Like your blood alcohol is the same level.

[Justin]

You're not blood alcohol. But I mean in terms of your decision making skills and reflexes and ability to make decisions when operating either heavy equipment or whether you're driving a car or whether you're making financial decisions and important life and death decisions, you shouldn't do it on three hours of sleep.

[Sean]

Yeah, I remember college people love those all nighters, studying all night.

[Justin]

And again, it's different when you're younger. You can do more like, because you've got more hormones in your system, hgh, testosterone, there's the amped up. So you can kind of push yourself as you get older, it becomes really detrimental to do it that way. You really make bad decisions and you can. I think Huberman on his podcast a couple weeks ago spoke about you can kind of correct a bad night's sleep by getting a good workout right away in the morning.

[Sean]

I saw that.

[Justin]

Yeah, I saw that too. Yeah, but you can't do that every day. Right. You can do it as a corrective measure maybe once every 10 days or so, but you can't do it back to back to back and expect to be 100%.

[Sean]

Yeah. Yeah, that one surprised me. I never knew working out could offset bad sleep. That was crazy to me. Yeah. Shout out to Huberman. He's coming on the show, actually.

[Justin]

Oh, congrats.

[Sean]

Yeah, I'm gonna try to do my best on that one. That guy knows everything.

[Justin]

Yeah, he does.

[Sean]

Hopefully I Could teach him a thing or two. Yeah, he's got one of the top. He might be the number one health podcast right now, I think.

[Justin]

Yeah, definitely up there.

[Sean]

Yeah, he's got some insane episodes, man. I've learned a lot listening to his show. Yeah, but there is a lot of noise on social media in your space.

[Justin]

There's a lot of noise. I mean, you know, whether you go on the NIH website or Harvard Medical School, all the different studies out there, there's evidence that 95% of supplements don't actually enter your body. They just go in the mouth and they go out, urinate them out. And it's a $60 billion domestic market, which means Americans have the most expensive urine on the planet. Oh my God.

[Sean]

That is insane. Because people spend so much money on supplements.

[Justin]

Well, there's a lot of smoke and mirrors around it, right? There's a lot of, hey, I use ashwagandha and his 50 studies that says Ashwagandha is good for this, this, this and this. I am able to claim that. And that's completely false. You can't claim that. You actually have to do your own studies on your own product. And I would venture to say that a very small percentage of companies actually do tests on their product in terms of irb, independent third party clinical studies.

[Sean]

That's why I only buy third party tested supplements. I'll pay triple the price. I don't care.

[Justin]

I can't speak to that. I don't have the expertise on that to comment it. But you know, logically it makes sense. I would only use products that I can know for sure have come to the right place. I'll give you an example. When we get our ingredients into our manufacturing facility, they're not clearly definitive. Like, you see the pictures of a mint leaf and you see a picture of a ginger root, right? They look very different, right? But when they come into the manufacturing, they all look like white or off white powder. Hmm, that's weird, right? They're all powders, right? Think about everything goes in the capsules and the tablets, right? They're powders, they're dried and they're turning to powder. Well, when we started seeing that, we're like, test every single one to make sure a it goes in tandem with the certificate of analysis that we received from the manufacturer. Make sure it is what it is. 20% failure rate.

[Sean]

Holy crap.

[Justin]

Right? And there's plenty of studies and you know, watchdog groups that have tested supplements and they said there wasn't the same ratio of ingredients that they said there was on the supplement label and there's, you know, they're breaking, cracking down on this. And so we test every ingredient, we test the product. And then we went ahead and actually tested the final product, not only for, you know, efficacy, but we tested it in the study groups.

[Sean]

Yeah.

[Justin]

And one of the big ones we did because we got so many great phone calls from women going, this has changed my life is we said, let's do a hot flash study. And so we did a hot flash study in 2023, 2024, halfway through the study, with over 100 women in the study, we submitted the preliminary data to the North American Menopause Society. They actually invited us to present at their annual meeting to all the doctors. In the meeting, we had a big poster display. And then they actually published in their medical journal the preliminary results. Later in 2024, when the final study was published, it proved that there was 100% efficacy, meaning every single woman in the study saw a benefit. While the average reduction in hot flashes in the clinical study was 80%.

[Sean]

Holy crap. That's insane.

[Justin]

The average improvement in sleep, duration of sleep was in the high 70s. There was improvement in recovery energy, libido, hair, skin and nails, reduction in anxiety, and recovery from stressful situations much faster. Damn. And so again, we've actually tested the product. So take one, feel good, take two, feel great, and take three and change your life.

[Sean]

That's insane. 100% efficacy. I've never heard that high.

[Justin]

We hadn't either, but you can look it up at the medical journal Nutraceuticals and Food Sciences.

[Sean]

Wow.

[Justin]

Where it was published.

[Sean]

So it really works on woman. I need to give some to the fiance then too.

[Justin]

It works on everyone. As long as you kind of take the lifestyle choices as well. Right. It's not a magic pill. Everyone wants a magic pill. That's why they jump to hrt. Right? It's not a magic pill. You still have to make the good lifestyle choices, meaning eat healthy food, drink lots of water. Just prioritize sleep and be absolutely maniacal about how you use technology. Right. You gotta put that phone down. You gotta stop watching tv, you gotta stop binge watching and being obsessed with it. And I know people run their businesses on it, but we haven't evolved as human beings. We're the same human beings we've always been for thousands and thousands of thousands of thousands of years. This technology has only been around for 30 years. This is a new problem we didn't have. Our grandparents didn't have this problem.

[Sean]

They didn't have trouble sleeping.

[Justin]

They didn't have a problem with cortisol. Now, great Depression, war. Hell yeah, of course. But I'm talking in general. Take out the outliers. They didn't have a problem with cortisol the same way we do have that problem today. And cortisol is completely linked, in my opinion, to technology.

[Sean]

Probably the mental health crisis, too.

[Justin]

Absolutely.

[Sean]

Yeah. I mean, people think that's just a reporting thing, but I think it's actually worse. I think people are definitely experiencing worse symptoms than before.

[Justin]

A lot of people don't report it.

[Sean]

Yeah, yeah, yeah. Damn. 70% improvement in sleep. 80% reduction in hot flashes. Incredible, man. Well done.

[Justin]

Thank you. Thank you.

[Sean]

Could people just buy this online?

[Justin]

Absolutely. Go to rebalancehealth.com and buy the hot flash system.

[Sean]

Cool.

[Justin]

And again, it's about being consistent, but also understanding the choices that you make every day to get the benefits. Right. You cannot take the lozenges, sit on your couch, eat pizza, binge watch whatever you want to binge watch and drink some wine and then go to bed. It won't work. Yeah, yeah.

[Sean]

People love that glass of wine at dinner, right?

[Justin]

They do. And it's their choice. Absolutely. But understand what is actually happening in your body, that it actually converts to sugar within a few hours.

[Sean]

You mentioned water a few times. Going to bed dehydrated, does that impact your sleep?

[Justin]

Being dehydrated impacts everything in your body. Just really? You want to drink. I believe it's 50% of your body weight in ounces every day, if not more.

[Sean]

50%. Wow. So it'd be 90 for me.

[Justin]

Yeah.

[Sean]

I think.

[Justin]

Which isn't that crazy. Even when you got this is a.

[Sean]

Liter, so I don't know what that is.

[Justin]

Yeah. 25 ounces. You gotta drink four of these a day.

[Sean]

That's not too bad.

[Justin]

No, it's not too bad.

[Sean]

Plus, if you eat fruit and stuff that might have some water.

[Justin]

Oh, everything. But try and drink water. Water, water, water.

[Sean]

Yeah. Not plastic, though.

[Justin]

Nah. Out of glass.

[Sean]

Out of a glass for sure.

[Justin]

There's so many things that have gone wrong in the past 50 years. And just think about it. From the baby boomer generation onwards, Right. You think about mass production of food, you talk about plastics, you talk about kind of the innovations that have happened and everything for more convenience and speed and efficiency. Mm. But, you know, we were better off when we were farm to table.

[Sean]

I love farm to table restaurants. I have this app called Sea to Oil Scout.

[Justin]

Yep.

[Sean]

I only eat at Sea Door Free restaurants.

[Justin]

Wow.

[Sean]

Or If I don't, I'll ask them to cook it in butter. I know it's kind of extreme for.

[Justin]

People, but you must have information overload. Oh, I do podcast that. You have. And what's true and what's not.

[Sean]

I gotta pick my battles, man. I really do. Yeah, a lot of information, but it's been awesome. Justin, anything else you want to close off with?

[Justin]

No. Just know that this comes from our heart. We really have done the science, we've done the research, we've put in the time. This isn't something we just came to market with in the past six months. We've been doing this for the better part of four years, and it comes from trying to find a real solution that evolved into helping my wife. So we didn't cut corners. I didn't cheap out on ingredients. We didn't cheap out on manufacturing. We actually paid attention to every detail. We did the work, we did the science, and it's as simple as sucking on a mint lozenge a couple times a day to have a great night's sleep.

[Sean]

I love it. I'll take it this whole week and post on my Instagram the results.

[Justin]

Oh, you're amazing.

[Sean]

Thank you so much. Thanks for coming on, man. Thanks for watching, guys. Check out his stuff and I'll see you next time.