Transcript
John Rainey Jr. (0:00)
People will call you Tiki Devil. That just means someone who's fun going boisterous. So we kind of thought Naked for the natural, complete, pure, great product Tequila and put the Diablo to it as well. And that kind of matched.
Rob (0:14)
Gotta admit, it's a great name for Vegas.
Sean (Interviewer) (0:24)
All right guys, we got Brock, John and Rob here from Naked Diablo, all the way from the uk. Let's go. Thanks for coming, guys.
John Rainey Jr. (0:31)
Great, thanks for having us.
Sean (Interviewer) (0:33)
Yeah, it's an interesting space. I haven't had anyone on from Tequila space before.
John Rainey Jr. (0:37)
Really?
Sean (Interviewer) (0:38)
No.
John Rainey Jr. (0:38)
You know, Tequila is so big around the world, I thought you might have had a lot more people on. But you know, appreciate letting us come on.
Sean (Interviewer) (0:46)
Yeah.
Rob (0:46)
Good to be the first.
John Rainey Jr. (0:47)
Yeah, it is.
Sean (Interviewer) (0:48)
Yeah. I gotta, I gotta hear how you guys met. Through Brock, right?
Brock (0:51)
Yeah, yeah, we, we met through a couple of mutual friends. So I basically do investments or I help companies get funded. And I think back then we were, we were taking a swing at some pro sports teams, which we still are. It was Everton back then and, and Rob called me up, was like, hey, I'm gonna go down to Mexico and, and buy up some companies. Do you want to participate with us? And yeah, and then we, we just started. So our, basically our group, we just, we're all friends. We're not like an investment fund or anything like that. But we just love doing cool projects and things that are impactful. And so we got into the Tequila business.
John Rainey Jr. (1:34)
And the crazy thing is, Sean, the Tequila we got into purely by accident. So in the UK for 20 plus years, we had bars, restaurants and clubs. And one of my partners, another one called John Rainey jr, Everyone seems to be JR he ran the food, food and beverage side of that business. And he said, you know, I want to open up a Mexican themed late night drinking place and I'm going to call it El Diablo Tequila and Taco Bar. And he, funny enough, he actually copied the concept from El Jeff in Scotsdale. And I was there last week. So in the process of that, my oldest son said, well, you know, why don't we create our own Tequila brand? And I went, whatever for it. And he said, well, you know, El Diablo Tequila and Taco bar going to sell a lot of tequila. So what we did, Sean, we looked into it, we had our analysts and Martin guys look into it and they said, this thing is blowing up. You've got celebrities, a listers put in millions if not tens of millions of dollars putting the name to it. We can talk about some of the big celebrities that you know, own Tequila brands. And they said, but look, if you position yourself in two main areas, one, premium so you're not this low, crappy, short tequila. And secondly, if you go flavor profile and create flavors, you're going to capture position of the market because the flavors will end up being like, you know, the gin space, the Bacardi space, the vodka, where they have a lot of flavors. So that's the reason why we did it. And what we decided to do is come out with, you know, eight different expressions. So you've got your blanco, your reposado, your nijo, an extra near. And then what we wanted to do because it's all about premium and quality, we made our flavors reposado aged, so it's aged in a barrel. And we went for coffee because it's the second largest drank beverage in the world after tea. So we kind of thought a lot of tequila drinkers, a lot of coffee drinkers. That makes sense. Another one that we created was vanilla. And purely because vanilla is the number one ice cream flavor, you know, the best flavored ice cream by far, tens of millions of people. And, and in the cinnamon we kind of went for because there's a whiskey called Fireball and that controls 54% of the whiskey flavored market.