Robert Neuner: How a Beer Distributor Built a Global Oxygen Brand | DSH #1630

Summary

Podcast Summary: Digital Social Hour — Robert Neuner: How a Beer Distributor Built a Global Oxygen Brand | DSH #1630

Host: Sean Kelly
Guest: Robert Neuner, Founder of Boost Oxygen
Date: November 19, 2025

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Overview

In this episode, Sean Kelly sits down with Robert Neuner, founder of Boost Oxygen, to explore how a former beer distributor pivoted into the booming niche of portable oxygen. The conversation takes listeners through the early skepticism surrounding selling "air," regulatory challenges, product innovation, brand growth, and unique marketing strategies—including a memorable Shark Tank appearance and collaborations with high-profile investors and athletes.
Neuner provides candid insights into entrepreneurship, scaling a novel product, and the science and stigma around supplemental oxygen.

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Key Discussion Points & Insights

1. Origins of Boost Oxygen

• Pivot from Beer to Oxygen:
  Neuner describes his journey from importing Czech beer to founding Boost Oxygen after noticing oxygen cans in Europe and leveraging connections in the packaging industry.

  "I spent ten years getting people drunk and the next twenty years getting people sober." – Robert Neuner [01:56]

• European Market Roots:
  Boost Oxygen maintains a strong European presence, particularly in the UK, Germany, and Czechia.

2. Product Science & Skepticism

• How Supplemental Oxygen Works:
  Portable oxygen mainly benefits those with low blood oxygen (SpO2), or people at high altitudes, older age, or athletes post-exertion.

  "Oxygen will do essentially nothing for you if you're not depleted... but if you're short of breath, you breathe it in, you feel better." – Neuner [00:45]

• Debunking Misconceptions:
  Many believe air is 100% oxygen (it's only 21%), leading to resistance and mockery about buying "canned air."

  "People are like, 'why are you selling air?' It's like, no, it's not air. It's pure oxygen." – Neuner [00:10, 04:47]

• Athletic Bans & Special Cases:
  Supplemental oxygen is banned in boxing, MMA, and tennis, yet required in emergencies ringside. In special situations, athletes—such as a tennis player with one lung—need official waivers.

  "Boxing were banned. MMA were banned... Tennis were banned... (but) it helped him out, so he was able to continue playing into his 80s." – Neuner [00:00, 09:21]

3. Retail Growth & Sales Channels

• Regulatory Hurdles and FDA Involvement:
  Boost Oxygen’s early years were cautious due to FDA rules. The turning point came when FDA officials demanded they make no medical claims, allowing wider investment.

  "At the end of the week they said, okay, well, as long as you don't make medical claims, we'll allow you to continue to sell this." – Neuner [03:05]

• Retail Expansion:
  Boost Oxygen products are found nationwide in Walmart, CVS, Walgreens, and independent pharmacies; not yet in Target.

  "We're working on [Target]... Walmart, Walgreens, Natural Grocers, a lot of independent pharmacies..." – Neuner [03:49]

• Amazon & Online vs. Brick-and-Mortar:
  Neuner notes the importance of Amazon and the need for fast, local purchases for situations when immediate oxygen is needed.

  "With oxygen, people are out of breath and... want oxygen now. So having it locally is very advantageous." – Neuner [04:32]

4. Shark Tank: The National Spotlight

• Behind-the-Scenes Experience:
  The team was approached (not self-nominated) by Shark Tank in 2019; Neuner describes the stress and editing process.

  "We're up there for an hour... they condense it down to seven minutes." – Neuner [06:49]

• Targeting the Sharks:
  The main focus was on securing a deal with Kevin O’Leary. Mark Cuban, though the Mavericks use Boost, was hesitant with supplements. Lori Greiner was also considered due to retail connections.

  "Kevin was really interested as we went along... and Kevin's been great." – Neuner [08:04]

• Ongoing Collaborations:
  Neuner speaks highly of O’Leary (“Uncle Kevin”) and also has a private-label partnership with Damon John for “Shark Jevity.”
• Shark Tank Legacy:
  The Shark Tank effect boosted credibility, visibility, and retail momentum.

5. Notable Use Cases, Pop Culture & Endorsements

• Casinos & Oxygen:
  Casinos in Las Vegas pump oxygen to keep gamblers alert—a testimony to the benefits of supplemental O2.

  "They're pumping oxygen... to help keep you sober, alert, obviously, gambling, awake." – Neuner [05:27]

• Pop Culture:
  Boost Oxygen made a surprise (and amusing) cameo in The Simpsons, cementing its mainstream status.

  "All of a sudden, oxygen showed up on the show... It was cool." – Neuner [10:51]

6. Marketing & Brand Growth

• Advertising Channels:
  The company uses remnant TV (with Kevin O’Leary ads), airport, and in-store advertising—especially effective for their older-skewing audience. Streaming and programmatic ads are also part of the mix.

  "Our demographic is older and older people are still watching TV... Tatari also does streaming." – Neuner [11:27]

• Word of Mouth & Trust:
  Word of mouth and trust have fueled organic growth and strong customer loyalty.

  "We built up a trust with our customers. We're very highly ranked." – Neuner [13:49]

7. Innovation & Future Products

• Hydration/Electrolyte Packets:
  Boost is launching a new hydration product using bicarbonate (baking soda), not just sodium/potassium chloride, for better blood pH balance and oxygenation.

  "It's using bicarbonate... it really helps with the limitation of lactic acid." – Neuner [13:09]

• Branching Beyond Oxygen:
  This marks their first expansion beyond oxygen products, with continued double-digit growth in the core business.

8. Manufacturing, Tariffs, and Price Integrity

• Tariff Challenges:
  Aluminum tariffs have squeezed margins, but Neuner insists on holding prices to remain accessible, especially for seniors.

  "A lot of senior citizens... are budget constrained, so we really try to keep the price lower for them." – Neuner [15:31]

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Notable Quotes & Memorable Moments

• On the Product’s Rationale:
  "Oxygen will do essentially nothing for you if you're not depleted... if you're short of breath, you breathe it in, you feel better." — Robert Neuner [00:45]
• On Skepticism:
  "People are like, 'why are you selling air?' It's like, no, it's not air. It's pure oxygen." — Robert Neuner [00:10, 04:47]
• On Evolution:
  "I spent ten years getting people drunk and the next twenty years getting people sober." — Robert Neuner [01:56]
• On Regulatory Turning Point:
  "As long as you don't make medical claims, we'll allow you to continue to sell this." — FDA agent, quoted by Neuner [03:05]
• On the Shark Tank Edit:
  "We're up there for an hour... they condense it down to seven minutes." — Robert Neuner [06:49]
• On Affordability:
  "A lot of senior citizens, because they rely on us and they're budget constrained, so we really try to keep the price lower for them." — Robert Neuner [15:31]
• Pop Culture Bump:
  "All of a sudden, oxygen showed up on the [Simpsons] show and it's... cool." — Robert Neuner [10:51]

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Chronological Timestamps for Key Segments

• 00:00 — Product bans & the special case for a one-lung athlete
• 01:16 — From beer distributor to oxygen entrepreneur
• 03:04 — FDA visit and business inflection point
• 03:41 — Retail partnerships and distribution
• 04:42 — Overcoming consumer skepticism
• 05:27 — Casinos pumping oxygen
• 05:48 — Shark Tank experience and decision process
• 08:04 — Shark preferences and securing Kevin O'Leary
• 09:05 — Oxygen banned in competitive sports
• 10:13 — Endorsement at the Boston Marathon
• 10:21 — The Simpsons cameo
• 11:22 — TV/streaming ad strategy for “older” consumers
• 12:30 — Launching bicarbonate-based electrolyte product
• 13:31 — First major product diversification
• 15:05 — Tariffs, manufacturing challenges, and efforts to keep prices steady
• 15:45 — Damon John's involvement and social media influence
• 16:29 — On oxygen and cancer recovery
• 17:29 — Accessibility without prescription & clear use cases

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Tone and Style

The conversation is frank, good-humored, and occasionally self-deprecating, adding authenticity and making Neuner's entrepreneurial story relatable. Sean Kelly’s curiosity and willingness to challenge (“Why would anyone buy this?”) allows Neuner to address skepticism with real-world evidence, humor, and data.

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Conclusion

This episode gives an entertaining and insightful deep dive into the creation and growth of Boost Oxygen, highlighting creative entrepreneurship, product education, and the rollercoaster of scaling a business with regulatory and psychological headwinds. It’s as much a primer on hustling a novel product into mainstream acceptance as it is a case study in adaptive branding, all told with humor and candor.

Find Boost Oxygen:
Retailers nationwide, Amazon, and boostoxygen.com

Classic Neuner Quip to Close:

"To anyone who's looking for a quick hit of oxygen, then... look for Boost." – Robert Neuner [18:10]

Transcript

[A]

Boxing were banned and MMA were banned and tennis were banned, and USDA bans the use of oxygen. I went with one guy, Winder. Bill had only one lung, and he had to get special dispensation from the USDA to use our oxygen.

[B]

Wow.

[A]

And people like, you know, why are you selling air? It's like. It's not air. It's pure oxygen.

[B]

I'll be honest, that was my first reaction when I first saw it. Okay, guys, we got Rob from Boost Oxygen here. What a cool product, man. He made these custom bottles right here.

[A]

They did, yeah. There's all Bill Banks, my. The social media guy.

[B]

Yeah. These are sick. And I took a couple of.

[A]

What would you call it, hits Inhalations. Yeah, you could call it. You all.

[B]

Yeah. Can you explain the process of inhaling oxygen, what that does for the body?

[A]

Yeah. So oxygen will do essentially nothing for you if you're not depleted. So if your SpO2 levels are low, if you're short of breath, if you are at altitude and you're short of oxygen, you breathe it in, you feel better.

[B]

Got it. And as you get older, you lose some oxygen levels, too.

[A]

You do, yeah, exactly. I think. What's the 2% of your lung capacity every year after you. After the age of 50. Wow. So people who are older or hiking and stuff really, really appreciate having a little extra oxygen.

[B]

Yeah. Was that why you created this on a hike?

[A]

No. So kind of a long story, but we. I was in the beer business before. I imported beer from the Czech Republic and distributed beer in Connecticut. Sold that back in 2006. And a friend of mine said, well, what are you going to do now? And I said, I have no idea. And his father was an executive at Precision Valve, and he had seen these oxygen cans in Germany. I'd seen him in the Czech Republic. And he said, well, we could do oxygen cans because we have the background for it. So one thing led to another. We experimented. And Mr. Mornogue Daminogue took me by the hand, showed me all the suppliers where to get it filled, and just learned as we went along.

[B]

What a big change from the beer company.

[A]

A little bit, yeah. So I tell people I spent 10 years getting people drunk and the next 20 years getting people sober. So it's fun.

[B]

So this was taken off in Europe.

[A]

Yes. We have an office in Prague still. And actually my partner from the beer business is still doing the Boost auction for us as well. And yes, it's worked out. And it's worked out really well. We sell a lot more in The UK and Germany, but quite a bit in Czechia, too.

[B]

Interesting. So 20 years you've been doing this. Did it take off right away?

[A]

Yeah, almost. No. So oxygen is considered to be a drug, a prescription drug. We sell it without a prescription. And we knew that we were selling it legally because it's not 99.2% or above. It's aviators breathing oxygen, which you could buy without a prescription, but still we're selling oxygen. So the first five, six years we sort of dabbled along, kind of sold it not under the radar, but weren't really sure about investing a lot in it. It made some money, some contract manufacturers. And then after about five, six years, the FDA came to visit me. Oh, yeah. And yeah, officially.

[B]

I bet that was pleasant.

[A]

It was surprising. But they showed up at my door in Bridgeport, Connecticut, and they stayed there for a week. And at the end of the week they said, okay, well, as long as you don't make medical claims, we'll allow you to continue to sell this. And that's when I went all in and said, okay, now I can invest money in a bigger way.

[B]

So that was a big hurdle.

[A]

It was. And it wasn't like we weren't going to call the FDA and ask them for permission because they usually don't give that. So we were sort of waiting for that knock on the door and it. And it came finally.

[B]

Radar.

[A]

We did. We were selling at Sports Authority at the time. A big. It was a big sporting goods distributor of store. We retail.

[B]

I remember that one.

[A]

Yeah. Yeah.

[B]

You guys crush it in retail. That's how I found you, I think. What grocery store were you in?

[A]

It might have been, ah, it's Walmart or cvs.

[B]

You in Target?

[A]

Not yet. We're working on.

[B]

It might have been Walmart then.

[A]

Yeah, Walmart. Walgreens. Yeah. When all the Walgreens. Natural grocers. A lot. A lot of different. A lot of independent pharmacies. Yeah.

[B]

Distribution from the beer industry.

[A]

Exactly. Yeah. Yeah. No know how to get into stores and. And brick and mortar places.

[B]

Amazon too.

[A]

Amazon's been big. Yes.

[B]

Yeah.

[A]

It's kind of a weird dynamic with, you know, Amazon and online sales versus brick and mortar.

[B]

Yeah. How.

[A]

That's.

[B]

How do you choose what to focus on?

[A]

You know, you. We focus more on Amazon. It's. With the advent of the online marketplace. But initially men still do focus a lot on retailers, especially in the mountain. Right.

[B]

Because people probably need to walk in and grab it real quick.

[A]

Yeah.

[B]

Big time for Amazon.

[A]

Right, right. And also like, you know, with oxygen, people are out of breath and right of breath. They want oxygen now. Yeah. And so having it locally is very advantageous.

[B]

Was there a lot of psychology pushback at first? Because people are like, why do I need to buy this? Yeah.

[A]

See, you know, because we were like the first movers on it. And people like, you know, why are you selling air? It's like, no, it's not air. It's.

[B]

It's.

[A]

It's pure oxygen. And, you know, it's the same stuff that you get in a hospital or the back of a ambulance, but this. Yeah. People was like, well, no, it's just, you know, they think the air is 100% oxygen and it's only 21% oxygen. So having just a little bit more or a little less oxygen, you really feel it.

[B]

I'll be honest, that was my first reaction when I first saw it. I was a little skeptical. But then I did some more research and I was like, okay, I could see the benefits.

[A]

Yeah. Well, in Las Vegas, they pump oxygen into the sphere as well. I learned. Yeah.

[B]

Yeah.

[A]

So they're pumping oxygen into the sphere. Many casinos, to help keep you sober, alert, obviously, gambling, awake. So it's not. It's not nicotine or it's not caffeine. It's not going to really give you a charge. It's not a narcotic, but it's just. It's healthy.

[B]

That is interesting.

[A]

It's very natural.

[B]

Need some oxygen in your life.

[A]

Exactly, exactly.

[B]

So Shark Tank 2019, walk me through that experience.

[A]

Yeah, so they called us, which was interesting, and at first I didn't really believe it, but then I looked up Mr. Burnett on the Internet and found out he was the executive producer. And, you know, I spoke to my coo, Mike Rice, and my best friend, Mike Minogue, and we said because there was disadvantages, you know, they could skewer you. You can go on, and they could be really highly critical of your business plan, of your business direction. So. But we decided the. The benefits outweighed the risk. And one thing led to another when we went out to California and taped, and it was a really, really cool experience. I don't know if you've had other sharks on here, I think.

[B]

Yeah, Damon's been on trying, Kevin on. Yeah, no, see if I can make that happen.

[A]

Yep. So we went out, and first you have to pitch to the producers, and you gotta clear that hurdle, and then you have to pitch to the sharks. They don't air every single episode that they've. They actually tape, so you gotta Clear that hurdle as well.

[B]

You gotta be interesting, right?

[A]

Yeah, kind of. It's just reality tv. I mean, people's gotta be someone engaging. So it's. We're up there for an hour over like an hour and 15 minutes and they condense it down to seven minutes. Geez. Oh, yeah. It was a fun experience. The Sharks at ABCs Sony were great from top to bottom. The way they treated all. Well, at least that us as entrepreneurs.

[B]

Yeah.

[A]

And actually the Sharks too are really fun too. So it was a good give and take.

[B]

Now, obviously you got investment, but was there a plan going into it on who you wanted to target?

[A]

Yeah, sort of. You know, we knew, we knew that there'd be four sharks that we like. Lori, Kevin, Barbara and Mark. And so was a sort of a surprise fifth judge thought it might have been Robert or Damon, but turned out to be Rohan. And so weren't really prepared for that. But with Mark kind of, we're leaning towards marker cabin.

[B]

Yeah.

[A]

With the most business experience. Lori also with Bed, Bath and Beyond. But that was a shrinking. Yeah, yeah, it was a shrinking retailer. But she, she was really, really nice. Barbara, not so much because of the, the retail experience that she didn't have. And then as we went along, Mark also doesn't like to get into sort of supplements and found that out. So. But you know, Kevin was, was really engaged from time to walk down that aisle and, uh, we sort of focused on him as we went along.

[B]

That's interesting that Mark isn't. Because you think you want to have your athletes take the best stuff, right?

[A]

You think?

[B]

Yeah.

[A]

And actually the Mavericks used us. Oh, they do, yeah. And during the taping, you know, Mark said, hey, you know, my, the Mavericks use us. And so. But he's like. He said he wasn't really into the supplement. Kevin was really interested as we went along, so I think everyone sort of deferred to him. I guess Kevin had bled in the water, but it was, it was fun, it was really good and Kevin's been great.

[B]

I'm gonna have to start bringing this to my basketball men's league games.

[A]

If you're, if you're out of breath, it's going to help, I guarantee.

[B]

Is that quick? Like.

[A]

Oh, yeah. No, it's like. So like, if it takes you, you know, 10 to 20 seconds to gain your breath back, it cuts it in half maybe. Yeah, yeah.

[B]

So that's a hack right there.

[A]

So a lot hockey is really important. So like in terms of people, short burst, aerobic, anaerobic type of movements and Efforts. And so they don't have much time between shifts and getting. And then actually, if you lose your breath once and you become anaerobic, you get your. Go back into aerobic respiration faster. That's. Which is. Which is cool.

[B]

That's super brilliant. Because recovery takes a while, depending on the sport.

[A]

Right, right, right.

[B]

Especially the endurance.

[A]

Yeah. But we're banned actually, in. In the boxing. Boxing were banned. And MMA were banned.

[B]

No way.

[A]

And tennis were banned.

[B]

You take that as a compliment.

[A]

It's just oxen in general, not just me. Oh, God. Yeah. But it's. Yeah. Because we. Tennis is. Because with a lot of older people play tennis as well.

[B]

Right.

[A]

And they competitively. And USTA bans the use of oxygen. I read with one guy, Winder Bill, he had only one lung, and he had to get special dispensation by from the USTA to use our oxygen. Wow. And it helped him out, so he was able to continue playing into his 80s.

[B]

Well, that's really shows how powerful oxygen is. That it's Right. Banning it.

[A]

Right, right. So it's. Yeah. So. And actually boxing bans it. But they. They. It's mandated to be at every single bout because if someone gets knocked out, they need oxygen, but you cannot use it in between rounds.

[B]

What about, like, marathon runners and.

[A]

No, that's legal. Yeah. We sell at the Boston Marathon. There's a Heartbreak Hill. There's a Walgreens at the top of the. And they sell copious amounts of people passing out. Well, yeah. But also, like, you know, once they get into that anaerobic respiration, it really helps people, especially the older people who have trouble breathing.

[B]

Yeah, I'm sure for biking, it's good, too.

[A]

Yeah, biking is really good. Run the Simpsons. And do you hear that story?

[B]

No. What happened?

[A]

So there's a biker bar in the Simpsons and the. The biker bar. It wasn't a biker biker bar. It was a exercise. You know, it was the healthy bikers, and they were, you know, drinking wheat grass and all this stuff and using our oxygen. So we got to crush the oxygen against his head. It was kind of funny, but, yeah, it was a. Wow.

[B]

That's an iconic show.

[A]

It's really fun. It was kind of a nice little bump after the beginning that was coming. No, I had no idea. Holy crap. No idea. All of a sudden, oxygen showed up on the show and it's.

[B]

It was.

[A]

It was cool.

[B]

No way. Simpsons. That's legendary, dude.

[A]

That's fun.

[B]

And now you guys are doing some big commercials, too, right?

[A]

We are. We're with Tatari Wonder Ads is a, it's a company actually that's backed by Kevin O' Leary and it's remnant TV advertising. So there's excess TV space every day on like 3 million channels. Yeah. And you know, we clear on those and they track where we are, where we appear. Mostly it's Kevin o' Leary ads, but we've got other. Kevin o' Leary is in the ad for us.

[B]

Got it.

[A]

Which is kind of cool and very.

[B]

Curious how effective those are because as TV's dying. Right?

[A]

It is, yeah. Yeah. But our demographic is older and older people are still watching tv. So. Yeah, it's. And, but Tatari also does streaming and programmatic, so we were on that as well. So it's pretty neat. Yeah.

[B]

What have been the most effective marketing channels for you? Because I'm assuming word of mouth is pretty big, right?

[A]

Yeah, no, word of mouth is very big. You know, Fox has been great. Fox has been very, very good. Cnn, BN Sports has been great. We're. Those are, those are the big ones. We've done some radio and actually airline. I'm sorry, airport advertising.

[B]

Yeah.

[A]

So if you go to Denver, our ads are all over the place again getting people before they go to the.

[B]

Yeah, Denver's a great.

[A]

Right. Yeah. So, yeah. So been successful there. And just in store we do a lot of sort of signs as we walk into a building and it's, it's been, it's. Our sales people are great in terms of merchandising and stuff. So it's. Yeah, it's. It's the marketing mix is something that we work on constantly.

[B]

Well done. Any new product launch ideas or anything?

[A]

Anything. Yeah, we've got a hydration packet coming out. Hydration?

[B]

Electrolytes.

[A]

Electrolytes. Yeah. Sort of like liquid IV but different. It's using bicarbonate baking soda essentially as the source of the electrolyte.

[B]

Interesting. I take electrolytes every day.

[A]

Yeah, you do.

[B]

Especially in Vegas.

[A]

Okay.

[B]

So dehydrated if you don't.

[A]

Big time. Big time. And. Exactly. But this is, you know, like the. You probably take something with sodium chloride and potassium chloride. Yeah, that's the source. That's all of them use. But whereas potassium and sodium bicarbonate, which helps with your PH levels of your blood, so which helps with the oxygenation of your cells.

[B]

Wow. I'll have to try yours. Done.

[A]

Yeah. I'll send you something. It's going to be out probably mid August.

[B]

Ok.

[A]

It's also really great for altitude acclimation and also just Working out. If you, if you Google bicarbonate and sports, there's a whole bunch of research as to. It really helps with the. The limitation of lactic acid. That's. So it's kind of. Yeah, it's also a little different. Liquid iv. It's not. Yeah, it's. We're kind of charting. Cardi. Charting out a new course.

[B]

Is that the first time you're branching off from the oxygen?

[A]

Yes. Yeah. So it's. It's different oxygen. We're growing up 30% this year.

[B]

Holy crap.

[A]

Yeah. And still grow. It's, it's. It's been great.

[B]

You guys are 20 years in and you're still growing.

[A]

Still growing.

[B]

Yeah.

[A]

And a lot of that because of the TV advertising that we started and a lot of the. Amazon. Actually do a lot of work on Amazon in terms of advertising there too.

[B]

Nice.

[A]

And just like snowballing effect. You know, we. We built up a trust with our customers. We're very highly ranked.

[B]

Great branding.

[A]

Yeah.

[B]

Very recognizable.

[A]

Yeah. We manufacture ourselves and we do private labeling like you saw with the year.

[B]

Yeah, this is badass.

[A]

Which is pretty cool. Like hotels and sports teams and weddings. You know, people do for a while. Yeah. People come out to Vegas, buy some as well. So it's a challenge. But we thought that the electrolyte packet, especially for outdoor acclimation, because it really, really helps with hemoglobin. Affinity for oxygen, helps release the oxygen into the bloodstream. And we're excited about it as a compliment to the cancer.

[B]

Well done that. So you like working with Kevin o'? Leary?

[A]

I do. He's fun. Call him Uncle Kevin. And he's very opinionated. But he's got great. Yeah, he's got great opinions.

[B]

I love how direct he is.

[A]

He is. He's not going to mince worse, which.

[B]

Is in business is good, in my opinion.

[A]

He's good. Then he'll call me up and say, hey, Rob, you gotta, you know, go after this retailer or you. You really gotta get more money from this source or whatever. So. And. But yeah, he's. He's pro tariff, as you know, and which is sort of concerning. But the.

[B]

Has that messed up your margins?

[A]

It is. Yeah. No, because. Yeah, it's just everything. Because it's steel and aluminum. It's an aluminum can. And even if you buy it in the United States like we do in Pittsburgh, they're still buying their aluminum from Canada or China. So the markups are still there. But we've actually held the line on price increases, which is great. And hopefully the tariffs will come down again and our costs are getting under control.

[B]

But you're holding Strong like the $1.50 hot dog at Costco.

[A]

That's right. But no, because a lot of senior citizens, because they rely on us and they're budget constrained, so we really try to keep the price lower for them.

[B]

Respect any other sharks you're working with or talking to.

[A]

Damon. Yeah, he's been great. He launched a product called Shark Jevity. Bunch of supplements, some of their products that goes out to his influencers. And he would just actually sua sponte started showing us on his social channels, like he would use it as part of his writer. Wherever he goes, he needs boost oxygen just to help him acclimate to places.

[B]

That's cool.

[A]

And yeah. So he reached out and said, hey, I'm doing the shark Jeopardy thing. Can you do a private label for us? And we said, sure. So that's. We're starting that actually September 1st. I think it goes into all those boxes. Yeah, yeah. But he. He's also great. He's a great advocate and terrific guy as well.

[B]

Great health journey. Right. Having cancer and then battling through that, and now he's super healthy.

[A]

Yeah, Exact. Well, not for our product, but actually, you know, cancer can't live in oxygen environments.

[B]

Oh, really? Yeah.

[A]

So not. Not for oxygen, but just shows you the efficacy of oxygen. Yeah.

[B]

I think I saw Gary Bracco say that.

[A]

Yeah. People use hyperbaric chambers and things to.

[B]

Really get rid of it, but I started using that.

[A]

Oh, really? Yeah. How do you like it?

[B]

I think it's good. I need to use it more. But do you use it?

[A]

I have. I've tried it once. I'm looking. Exactly. You know, it's different, though. It's. I get a little claustrophobic.

[B]

Oh, you do?

[A]

Yeah. So it's.

[B]

But yeah. Tall, so you need a big one.

[A]

I know, but yeah. Djokovic uses one. Yeah.

[B]

So that's my favorite tennis player.

[A]

Yep. Me too. Big time.

[B]

Yeah.

[A]

Yeah.

[B]

Dude's a legend.

[A]

Yeah.

[B]

I wouldn't be surprised if he uses this too.

[A]

I hope so.

[B]

Before it got banned.

[A]

Yeah, exactly. Yeah.

[B]

Was that a recent ban or. It's always been bad.

[A]

It's always been bad. But, you know, oxygen is always. It's actually since the, you know, turn of the century has been available, but it's also by prescription only, so we haven't really done anything different than. Other than provide it without a prescription.

[B]

Got it.

[A]

So we try to just make it accessible and affordable to people who could use it. Would benefit by it. And we very, you know, we're not for medical purposes. It's not, you know, it's not going to save your life. It's not going to cure anything. But it can help. It can help with shortness of breath. It could help you perform better. It could help you at altitude. Just breathe better.

[B]

I can't wait to use this on the basketball court.

[A]

There you go.

[B]

What's the difference with the prescription oxygen? It's just stronger so.

[A]

It's 99.5% or above. It has humidity added and it's also a minimum of 6 liters per minute of continuous use for 10 minutes.

[B]

Got it.

[A]

Which we don't. We don't.

[B]

This is like a quick hit.

[A]

It's a quick hit. Yeah, exactly.

[B]

Yeah, that makes sense, dude. Well, I can't wait to see what you do, man. Anything else you want to close off with here?

[A]

No, just, you know, I appreciate you've shown your boss here and love what you do and. Yeah, it's to anyone who's looking for a quick hit of oxygen, then access to oxygen. Look for a boost.

[B]

Yeah, look for boost retail, Amazon. And you got a website too.

[A]

Yeah, boost auction.com.

[B]

Perfect mouth. Guys, I'm going to be using this. I'll document on, on Instagram how I feel.

[A]

Yeah, cool.

[B]

Show me next match.

[A]

Yeah, appreciate it.

[B]

I hope you guys are enjoying the show. Please don't forget to like and subscribe. It helps the show a lot with the algorithm. Thank you.