
Serial entrepreneur and former NFL star Prince Amukamara shares his winning playbook for life after football in this eye-opening interview! 🏈 From winning a Super Bowl with the Giants to building multiple successful businesses, Prince...
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A
Threes. Yeah. I mean, people might blame Steph, but.
B
Nah, I think he definitely, I mean, played an impact in inspiring kids to pull up from logo and stuff.
A
Steph and Odell, like, Odell with the one hand catch.
B
Yeah.
A
And Steph with the half court, basically threes. Yeah. I think they've. They've impacted like the younger generation.
B
Yeah. Everyone does the one hand catch now.
A
Yeah.
B
It's crazy. All right, guys, Prince of Mukamar here today. Man, you got knocked out quick.
A
Too fast, man. Too fast. Yeah. Quick story. I had an 8. There was two eights on the table. Something. And have a three of a kind. Went all in. And then Bryce Butler had his high card was jacked. My high card was five. And then I just. I ran.
B
Damn.
A
Yeah.
B
It'd be like that, right? Yeah.
A
Yeah. Shit, yeah. Yeah.
B
You play a lot of poker?
A
Only when I'm here. Oh, that's it.
B
I love the honesty.
A
Yeah.
B
Yeah.
A
But it's fun. And also because of here, I mean, you get to meet guys and rap with them. So guys at my tables, like Mario Chalmers, Mike Bibby, Patrick Peterson and those guys like that. So it was fun talking to them. Talking little stuff.
B
You see some old teammates and some old rivals.
A
Exactly. Yeah, yeah, yeah.
B
You played 11 seasons, so it's a long time for NFL career.
A
Yep. And then at the other table, my boy, Spice Adams.
B
Oh, hell yeah.
A
Yeah. So we have like Bears connection there. And then Michael Blackson. I'm trying to roast him. I keep telling my camera guy, hey, like, if we see him, it's on site. Like, I have three jokes ready for him.
B
Yeah. So you're trying to get in comedy.
A
No, but I just want to go viral. Roasted and roasting him.
B
I love it. I saw on your IG bar, you're doing real estate now. Arizona.
A
Yeah, I do real estate. I'm all over the place. I say, like, I'm a serial entrepreneur, so I have a kids YouTube educational channel that I do. Yep. So that's. That's been fun. It's called Mr. A Adventures. And then I own a couple of FedEx routes. And then I own an assisted living home. Wow.
B
All over, man. I love it. How do you get into FedEx routes? That's fascinating to me.
A
Yeah. So I would say, like, my partner found the deal, we looked at it, and then we purchased it all in Arizona.
B
So basically, you pay and then you get money off all the deliveries, the package deliveries.
A
So how it works is so the trucks that pick up and deliver at your house, they drop off And. Or they'll pick up or even we do commercial. So like businesses and stuff. So those are independently owned. And then so FedEx contracts with us. Who's. I'm like a trucking company, but FedEx pays my trucking company to put their logos on our truck. So that's why.
B
Oh, wow.
A
FedEx logo. Yeah, yeah. And then. Yeah. And we get paid per pickup, per drop.
B
Interesting. That's cool. It sounds like you really invested after your career in smart ways.
A
Yeah, 100%. I mean, everyone says, like, everyone thinks retirement, just kicking your feet up, having a pina colada on a beach. But that would be boring if you just did that all day. And so me having. I have five kids. Just had triplets last year.
B
Holy crap.
A
Not saying that I don't want to stay at home with them, but I like to get a break a little bit. Also give my wife a brave.
B
I love that, man. How much of a shock were those triplets, man?
A
It was. I. Yeah, it was a shock. I mean, it's crazy because my wife was saying like, hey, you should go get sniffed. Like you. Like we should be done. And then. Yeah, yeah. It didn't happen. Yeah, yeah.
B
She reverse manifested. Holy crap. The odds of triplets are like super low.
A
Oh my gosh. Yeah.
B
Especially these days. I don't really hear about them these days.
A
Yeah, yeah. We have two. We had two boys, one girl. Wow.
B
Congrats. You're gonna teach them football.
A
Um, if they, if they organically just go, go to it. Yeah, but I'm. I'm not gonna push em towards any sport. But they will be playing sports, especially with the nil money that's been thrown around like. Yeah, if you're trying to get college paid for, that's. That's the way.
B
There's high school players making more than pros now.
A
I did not know that.
B
Yeah, there's a couple high school basketball players. I think one of them made a million. And yeah, even college players are making a ton.
A
Wow. Yeah. And so I love that actually. And. But yeah, my kids need to do something. I mean, even. That's where you like, you see like Livy Dunn still. I mean, she. She makes a lot of money. Even the Cavender twins and stuff like that. So go get that brand.
B
It's a cool route because now you could be skilled. But also if you're a good content creator, you have that alternative route.
A
Right.
B
Because not everyone is skilled enough to make it to the professional 100%.
A
And everyone else is still putting. I don't Want to say life on the line, but their body on on the line to still play that sport in college. And so, yeah, you should be compensated for that. And even next year, I heard that each player is gonna be considered a W2 worker.
B
Really?
A
Yeah. So they're gonna get paid from that also.
B
Oh, wow. Is that for college or.
A
For college? Yeah.
B
Interesting. Yeah. Cause for so many years, I mean, when you went to college, you didn't make anything, right?
A
Didn't make anything. I mean, I went to Nebraska. My scholarship check every month was, I think like $670.
B
That's it?
A
Yeah. Yeah.
B
Damn.
A
So I had to pay for housing with that.
B
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A
I had to eat with that. Yeah. But I made it work though, so. And I. And I still had some leftover, so I can't imagine what these kids are doing.
B
You're very good at your. Your money. Where did you get. Get that from?
A
Never. It was so funny. I never really. My parents never really gave me allowance and so anytime I would get money, I would just hoard it and I would just try to save it and keep it. And so. So yeah, I just kept that trait when. When as I got older. I mean, a lot of people say I'm frugal or whatever, but I would say I just. I'll splurge on what I like. And if you ask me what do I like? I don't know. Yeah, I don't know. I mean, I would say investment. So, like, I mean, I'm gonna brag about my crypto, like right now.
B
Oh, let's talk about crypto.
A
Oh my gosh. Right now, my crypto is banging.
B
Did you take part of your salary in crypto when you were playing?
A
No, I didn't. That was never offered to me and I never thought about it. But obviously like my guys like Russell Coon, Odell Beckham, I think Aaron Rodgers too, but those guys kind of, kind of were ahead of it. Those guys. People were laughing at those guys. Now they're laughing at those people.
B
Oh yeah.
A
But yeah, man, I mean I own the top three, which is Bitcoin, Solana and Ethereum.
B
Nice.
A
They're doing well.
B
What price did you get salon at? Because that's, that's like. You got to know about that one.
A
Yeah. So I'll be super transparent. So my Solana is. I have 3400 Solana.
B
Holy.
A
With an average price of $29.
B
So you're up 10x.
A
Yeah.
B
Holy crap. Well done. Yeah. Cause it's 200 or something now.
A
Yeah, yeah, yeah. Exactly.
B
Yeah, yeah.
A
And then so. And then I.
B
It's 180, you said. Oh well the all time high was like 240 or something. I remember.
A
And then I have bitcoin owned bitcoin at. I have three. Bitcoin owned it at like at like 28, 28,000.
B
So you're up 4x on that.
A
And then Ethereum, I have 27 and I own them at like 1800.
B
Well done, man.
A
Yeah, yeah, well done. So yeah, I'm excited about that.
B
Yeah. And it's only looking better, honestly. Bitcoin just hit 94.
A
Yes, it did.
B
Ethereum I think can really hit some good prices. I'm in crypto. That's how I made my money.
A
Oh shoot. Nice.
B
So I had a crypto company, I sold it research, did really well with crypto.
A
So would you. Now I gotta ask, would you say it's a long, like still long term.
B
Hold for the top three that you have? Yeah, I mean you got guys like Michael Saylor buying thousands of.
A
That's who I just discovered. And I heard he's the kind of like the, the, the front runner for, for all this. Yeah, but he doesn't. But what does he do with Micro Strategies? What is that?
B
I don't actually know. I just know he bought. He buys a ton of crypto with the balance sheet and it makes the company look really good. Wow. Because he's up a lot. His average price is super cheap.
A
Yeah, that dude, he buys all crypto or just the big three or just.
B
I think just bitcoin. Maybe he does either. I gotta look.
A
But he had said something in a Video. If I think Microsoft or Google were to take their. Or Amazon were to take their dividends and just put it in crypto, like, they would just go, oh, they would skyrocket.
B
He wants all the top companies to have some crypto on their balance sheet.
A
But there's only 21 million.
B
Yeah. That's why they're saying it could hit a million a coin one day. Isn't that nuts?
A
Yes, it is.
B
I mean, we'll look back 10 years from now and see if it happens.
A
And so. And I look back 10. 10 years from now, and I'm thinking, like, gosh, why didn't I just. I mean, I'm sure everyone's like that, but, I mean, it was like, at $800 one time. It was like, at a thousand. It was.
B
Yeah. I had Ethereum in high school.
A
What year was that?
B
Dude, that was 2014. So it must have been super cheap back then.
A
And you're from out here?
B
I'm from Jersey.
A
Jersey? Oh, yeah. We're in Jersey.
B
Bridgewater.
A
Okay.
B
You ever heard of that?
A
Secaucus? I think I've gone down, like, a route. Sakaka is right by Meadowland Stadium or.
B
Yeah. Yeah. So you were in Jersey for a bit.
A
Yeah.
B
Nice. You like it there? Nah, nah.
A
I mean, love the fans, but, I mean, I'm not an east coast guy. I live in Arizona, so I'd rather. I'd rather go there.
B
I'll say this about Jersey. I grew up there. Spent 20 years. I wouldn't live there for entrepreneurship.
A
Right.
B
But for raising a family, I'd say it's decent.
A
Okay.
B
You know, solid. Yeah.
A
Okay.
B
Got all the four seasons. You're close to New York, so it's all right. But there's better states. I agree with you.
A
Makes sense.
B
Yeah.
A
Jorge Masvidal said, I don't know how to play. And I mean, it kind of looks like it because he got.
B
You got out.
A
Yeah, he got out. But still, everyone says they don't know how to play.
B
Yeah. Well, those are the ones you gotta be careful of.
A
Very true.
B
Because they'll just do whatever they want.
A
Right.
B
So when you were on the Giants, you were living in Jersey, though?
A
Yeah, living in Jersey. Was with the Giants for five years. Won a Super bowl my first year.
B
Was that your rookie year?
A
My rookie year. Wow. Yeah. Yeah, it was crazy. 2011, we. Yeah, we play. We played Pages. Patriots had Aaron Hernandez, Gronk, Ochocinco.
B
Damn.
A
Yeah. And all these guys and so.
B
And Brady.
A
And Brady, obviously. But, yeah, we won. I mean, it was it was. It was 21, 17, like, four seconds left. Brady throws the Hail Mary, and then it gets knocked down.
B
Crazy.
A
Yeah. The prayer was.
B
You guys were probably heavily underdogs, right?
A
Oh, 100%. 100%. And so, I mean, we got in the playoffs with a 9. 7 record and. Yeah. And we had no business being in there, but we were in there. Yeah.
B
So you were underdog probably every game because you got in as probably the lowest seed, I'd imagine.
A
Yeah, we played a 12. 4. Matt Ryan and the Falcons, and we beat them 17. 3. Then we go and play Aaron Rodgers, who. They went 151 that season.
B
Damn.
A
Beat them. Then we go and play the San Francisco 49ers when Alex Smith was a quarterback. Beat them. And then. Yeah, we just. And then we beat them.
B
That's crazy. Going through Rogers, too. Yeah, he's a Hall of Famer right there. Top five quarterback all time. And Brady.
A
Yeah, I. Yeah, I'd say he's not top five. No, no, no. I'd say he's top two.
B
Oh, Rogers.
A
Yes. Wow. He's.
B
You got him above Brady. Yeah, I can read you.
A
I mean, I don't know. It's tough. I mean, it's almost like the NBA when, like, if you. If you ask, like, I'll ask everyone who, like, who's the best player? Obviously, you hear LeBron or Jordan.
B
Yeah.
A
But then if you ask who's the most dominant, what do you think they say?
B
Jordan.
A
Dominant. Besides.
B
Oh, Shaq.
A
Shaq, exactly. That's what I'm saying. And so I feel like Aaron is in his own category. So, I mean, I would say best. I would say best quarterback. Just like, if Brady's under. If Brady's under. Understander. He doesn't scare me.
B
Really.
A
No, no. Quarterback scares me because I'd rather be afraid of the wide receiver. But if Aaron is under the center, it's kind of scary because Aaron can put the ball back. Shoulder. He can put it anywhere. Like, he's just. He's. He's. He's. He's so smart, and I feel like he's talented.
B
Wow.
A
Yeah.
B
Yeah. I mean, your perspective is important because you got the analysts that have their take on it, but you're actually playing with and against these people. You know, it's like how I see NBA players talking about Kobe.
A
Yes. Yeah, they do.
B
And they say, yeah, they say he's that guy. But you look at analysts, they don't even have him in the top 10.
A
A lot of people who they talk about and say that he's that guy in the NBA is Kyrie Irving.
B
Right?
A
Like just everyone says like one on one, like. No, there's nobody else. Like that guy with the balls.
B
Absolutely. You watch a lot of NBA?
A
Yeah, yeah, yeah.
B
Who do you got? Who's your team?
A
I don't have one.
B
You like players?
A
Yeah, yeah, yeah.
B
So you're a fan of the game?
A
Yeah, exactly. Yeah. I think the NBA is more exciting to watch than football.
B
Really?
A
Yeah, 100%. I mean the dunk is. Is exciting. Like someone like a dunk or like because the ball's always moving. So like Steph Curry running around shooting a three from however many foot out or Dame Lillard with a sidestep to winning game. Like that stuff's the only time we get that excitement is. Is a hell is a Hail Mary, like.
B
Right. And that's like a 2% chance.
A
Yeah. And. Or like with UFC, like someone could be. You want to feel like it's almost over. Oh, no, it's not like you want to have that feeling. Like in football, you never really. It takes time for it.
B
It's a slower game and you see sports adapting now. MLB has a pitch clock now.
A
Yes, they do.
B
So do you think football will implement that?
A
No, I think they're more. I mean, what they're doing is, I mean, making the game more safer. So you're not seeing a lot of hits, which I think a lot of people would love. But it's getting more towards an offensive game because the NFL is starting to see more scoring, more people are watching. Versus. They don't want a 10, three game. Right. They want a 50 and 40 game because that means there's a lot of scoring, a lot of excitement, some of.
B
The scores this season. I'm like, is that a basketball game? Yeah, it's like 60 points. I'm like, holy crap. When you were playing, it was low scoring games.
A
Yeah, low scoring games. Yeah. I feel like guys took more pride.
B
In defense, which made it tougher for you. Obviously. You know, it was way more physical.
A
Right, exactly. Which, which now, I mean we're starting to see. Physical is probably not always, always the best, but.
B
Yeah, Right. So you'd be popping off if you played or not.
A
Yeah, I love it.
B
I love it. Yeah, basketball too though. I'm seeing a lot of people saying like, yo, they're shooting 50 threes a game.
A
I know. Like you don't see any, any like pull ups, any like mid, mid range, middies. It's either layup or, or threes, but yeah, I mean people Might blame Steph.
B
But nah, I think he definitely, I mean, played an impact in inspiring kids to pull up from logo and stuff.
A
Steph and Odell, like Odell with the one hand catch and Steph with half court, basically threes. Yeah. I think they've impacted the younger generation.
B
Yeah, everyone does the one hand catch now. It's crazy. So nuts. I know it's early in the season, but there's a bet on Polymarket for who do you think is going to win the NBA title this year? We're 15 games in. Do you have a team that you lean towards?
A
I mean, Cavs is probably easy. I think they just had their first loss to the Celtics. Yeah, I don't know. I still, I think, I think the Lakers look.
B
Lakers.
A
Yeah.
B
I mean, that's a hot take.
A
They look solid. I mean with LeBron and I feel like things always work out for LeBron. Like how awesome would it be for LeBron to win a championship with his son? I mean, I feel like that could be the story. Yeah, he always, it always works out.
B
I'd love to see him get one more. So the top four teams right now are Celtics at 25%, OKC at 15, Cavs at 8% and Knicks at 8%.
A
Knicks.
B
Yeah.
A
Okay.
B
I'm poly market. At least it's a site where you could bet on like futures and stuff.
A
I like that. I like that. Yeah, the Knicks. Yeah. With, with Brunson and those guys. Yeah, that should be. I like that. I'm actually going to go to a game soon.
B
Oh, hell yeah. Who do you think is going to be the NBA scoring leader this season?
A
Gosh, I gotta give me some tops. Give me some.
B
Right now the top four are Tatum, Giannis SGA and Luca.
A
SGA's always up there.
B
He's nice.
A
I'm gonna go Tatum.
B
Tatum. Yeah.
A
I think, I think Tatum has a, has a chip on his shoulder with the, with the, with the Olympics stuff and Jalen Brown winning the mvp. I think he, I think he, I think he has fire in his eyes. Yeah.
B
There was a lot of politics with that Olympic team. Did you like witness that as a player? Like a lot of politics and business behind, behind the door, 100%.
A
I mean, everybody knows the best player usually isn't always playing. It's. It's who has, who has the most invested in, in them and stuff. Because you can't just put $40 million on the bench like that guy like that. Whoever that person's like, he has to play. Like, look, no offense, but look At Deshaun Watson, I mean, I'm sure a lot of people were calling for his job and stuff like that, but no, like, this guy's getting guaranteed money. He has. He has to play. So. Yeah, you'll see that for sure.
B
Yeah. From a business point of view, I get it. But just, like, if you want to win games, you can't let that get in the way, right?
A
Yeah. But you have to ask, like, are all these owners trying to win games? I don't think so.
B
Oh, I didn't even. Yeah, that's.
A
I think the g. Some of the game to them might be just profiting. Like, hey, right.
B
If they're looking at it just for making money, like, do they actually need. I. But don't you make way more if you win? Like, if you win a championship?
A
I don't know. I think. I think it probably makes your team more valuable because if you look at where. Where the warriors were when. When that guy bought the team and where they are now. Yeah. I think it makes you more valuable. But profiting, I don't. I don't know.
B
I think that's a good point, though, because you see these smaller markets that really don't make moves, like, they don't.
A
Exactly get big players. Yeah.
B
And you. You ask yourself, oh, is that, like, on purpose?
A
Yeah, it's. And also, I think some guys probably just don't want to. Just don't want to go there. Like, they know, okay, if I go here, my career is going to die. Yeah.
B
Damn. Yeah. That must have been tough as a player, like, kind of weighing your options, right?
A
Yeah. But, I mean, if the money's right, you don't care. Like, I always. I always tell everyone there's always a cost for. For inconvenience.
B
Right.
A
So no offense to Buffalo, but coldest heck up there. But you. You could pay me enough to. To play in Buffalo and stuff like that. Yeah.
B
I mean, you lasted 11 years. Average NFL career is what, two years, two, three years?
A
Yep.
B
So you did well, man. Well done.
A
Thank you. Thank you.
B
What do you credit that to?
A
Nutrition. Nutrition and obviously performance. Like, and I would say maturity. You don't stay around. You don't stay around by being dumb. And there's a saying in the NFL, tolerable until replaceable. So they'll tolerate you, but as soon as they can replace you, then you're out of there. And then also, I think I took very, very good care of my body just by eating right. Like, make sure I'm stretching and take and doing stuff after the games. And then. Yeah, and then playing well was never like a high interception guy, but just always did enough to. To grade out.
B
Well, yeah, because you probably saw a new locker room every year. You probably saw so many new faces.
A
Yeah, it's. I mean, it's such a revolving door. I mean, even now, like, even at this tournament, like, there's guys, like you said, like old teammates and like, it takes a while, but it's like, oh, shoot. Yeah, we were like, like, you probably had a cup of coffee there. I probably had a cup of coffee at your team, but, yeah, I remember you.
B
That's crazy, man. Well, dude, it's been fun. What are you working on next and where can people find you?
A
Yeah, so on all socials, Prince and Mukumara. And then, like I said, My. My YouTube show, it's called Mr. A Adventures. I play a character. It's a educational and entertainment show for kids. One segment I'm excited about is called Mr. 8 Chats. And that's when I interview with pros. And so we just got Amir Abdullah on an episode this past week, and we got George Kittle this past week, too. So we're gonna post some content with that. So it's just a fun episode. We ask them kid questions. What was their favorite book in elementary school? Like, your favorite touchdown dance and stuff like that. So just have fun, loosen them up a little bit, and then just hope the kids enjoy it.
B
That's cool. We'll link below. Thanks for coming on, man. It was fun. Yep.
Digital Social Hour: Episode #1104 Summary
Title: Serial Entrepreneur: NFL Star's Winning Game Plan | Prince Amukamara DSH #1104
Release Date: January 15, 2025
Host: Sean Kelly
Guest: Prince Amukamara
Introduction
In this engaging episode of Digital Social Hour, host Sean Kelly sits down with former NFL star and serial entrepreneur Prince Amukamara. The conversation delves into Prince's multifaceted career, his ventures beyond football, personal experiences in the NFL, insights into the sports industry, and his foray into the world of cryptocurrency and entrepreneurship.
Duration: 00:00 - 11:10
Prince begins by reflecting on his NFL career, discussing memorable moments and key relationships formed during his time with the New York Giants. He highlights the dynamics of playing alongside notable teammates and facing formidable opponents.
Memorable Moments:
Teammates and Rivalries:
Key Insights:
Duration: 11:10 - 20:35
Post-NFL, Prince has established himself as a serial entrepreneur with ventures spanning real estate, logistics, entertainment, and digital content creation.
Business Ventures:
Real Estate: Active in Arizona's real estate market, leveraging strategic investments.
FedEx Routes: Owns multiple FedEx routes, partnering with FedEx to manage package deliveries.
Assisted Living Home: Ventures into the healthcare sector by owning an assisted living facility.
Digital Content:
Notable Quote:
Duration: 06:08 - 09:09
Prince shares his substantial investments in cryptocurrency, detailing his portfolio and investment strategy.
Crypto Portfolio:
Investment Strategy:
Notable Quote:
Duration: 11:10 - 18:25
The discussion shifts to the evolving landscape of sports, particularly focusing on the NFL and NBA, and the intersection between athletic performance and business decisions.
NFL Dynamics:
Player Contracts and Team Performance:
Player Mobility and Market Size:
NBA Comparisons:
Style of Play: Contrasts the fast-paced, high-scoring nature of the NBA with the more strategic and slower pace of the NFL.
Influence of Star Players:
Notable Quote:
Duration: 18:25 - 20:35
Prince shares insights into his personal life, including his recent experience as a father to triplets, and outlines his future projects.
Family Life:
Future Projects:
Educational Content: Continues to develop "Mr. A Adventures," aiming to inspire and educate children through engaging content.
Content Expansion: Plans to expand his digital footprint and collaborate with more athletes and influencers.
Notable Quote:
Prince Amukamara's journey from the NFL to a successful entrepreneur exemplifies resilience, strategic investment, and a commitment to personal growth. His diverse ventures, particularly in cryptocurrency and digital content creation, highlight his forward-thinking approach. This episode offers valuable insights into navigating life after professional sports, the importance of smart investments, and the evolving nature of the sports and entertainment industries.
Where to Follow Prince:
Notable Quotes Overview:
This episode of Digital Social Hour offers a comprehensive look into Prince Amukamara's life, blending his past experiences with his present endeavors and future aspirations. Whether you're a fan of sports, entrepreneurship, or cryptocurrency, Prince's story provides inspiration and actionable insights.