Social Media Marketing: Leveraging Makeup Artists vs Influencers | Princess Love DSH #917

Summary

Digital Social Hour: Leveraging Makeup Artists vs Influencers | Princess Love DSH #917

Release Date: November 24, 2024
Host: Sean Kelly
Guest: Princess Love DSH

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Introduction

In episode #917 of Digital Social Hour, host Sean Kelly engages in an insightful and dynamic conversation with Princess Love DSH, a multifaceted personality known for her ventures in poker, acting, and entrepreneurship. The discussion navigates through Princess Love’s rapid ascent in the poker world, her experiences in the entertainment industry, her entrepreneurial endeavors with Perla Cosmetics, and her perspectives on parenting and social media marketing.

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1. Journey into Poker

Rapid Success in Poker: Princess Love shares her unexpected yet swift rise in the poker scene. Despite not considering herself a gambler, her competitive spirit and dedication propelled her to success.

• "I studied a lot. I was like, I learned how to play, and then I just was obsessed with it." [00:02]
• "By April of 2023, I won my first tournament." [00:23]

Overcoming Nervousness: She recounts her initial trepidation when she first stepped into a poker room in Las Vegas.

• "I literally walked in front of the poker room like a hundred times. I was so nervous to sit down and play." [01:06]

Competitive Nature: Her approach to competitions is marked by a focus on mastering skills rather than taking unnecessary risks.

• "If I'm into it, then I put all my focus into that until I master it." [02:07]

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2. Acting and Entertainment Career

Transition from Reality TV to Acting: Princess Love discusses her transition from reality television to pursuing acting professionally, emphasizing her desire to embody different characters rather than just playing herself.

• "I would rather put that focus into, like, becoming a character, you know?" [04:35]

Film Projects: She mentions her recent and upcoming projects, including:

• "I just did a movie called Deadly Getaway that just came out recently." [03:30]
• "I have two more movies coming out: Camp Joy with Vivica Fox, and another that won’t release for another three years." [03:46]

Challenges in Reality TV: Princess Love expresses her discomfort with the fabricated drama often present in reality TV.

• "I feel like I'm just too real for reality television." [05:09]

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3. Entrepreneurial Ventures: Perla Cosmetics

From Nail Salon to Cosmetics Brand: Initially aiming to build a beauty bar, Princess Love encountered significant challenges with city permits, leading her to pivot and create Perla Cosmetics.

• "I put everything in the storage and I said, forget this, I'm turning this into a makeup brand." [21:51]

Marketing Strategy - Focusing on Makeup Artists: She advocates for leveraging professional makeup artists over traditional influencers for authentic and effective word-of-mouth marketing.

• "I feel like it's more important to give it to, like, makeup artists. You have to give it to the makeup artists because they're the ones that are using it." [14:22]

Product Launch: Princess Love recently launched her Color Dream Palette, which has been well-received through direct sales and endorsements from makeup artists.

• "I just launched my makeup palette, Color Dream palette, and yeah, it's doing really well." [13:57]

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4. Personal Life and Parenting

Parenting Philosophy: Princess Love emphasizes the importance of providing a normal childhood for her children, steering them away from the fast-paced Hollywood lifestyle.

• "I just want them to enjoy being kids. I don't want them to grow up too fast." [22:54]

Involvement in Education: As a room parent, she actively participates in her daughter's school environment to foster a supportive and safe atmosphere.

• "I'm the one who organizes everything. I send out emails, and I'm just very hands-on." [11:06]

Balancing Work and Family: She highlights the significance of maintaining a healthy balance between her entrepreneurial pursuits and her dedication to her family.

• "They're everything to me." [11:36]

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5. Social Media and Marketing Insights

Skepticism Towards Influencers: Princess Love expresses a preference for authentic endorsements over paid influencer promotions, believing that genuine use by makeup artists conveys better value.

• "I feel like when celebrities post stuff, I feel like they're just getting paid for it. It's not gonna make me want to buy it." [14:34]

Direct Sales Approach: Her strategy involves direct sales and leveraging her network within the makeup artist community to organically grow her brand.

• "I just sell directly. I give it to my friends and stuff like that." [14:09]

Views on TikTok: While acknowledging TikTok's influence, she chooses not to engage actively, preferring to observe as a consumer rather than a creator.

• "I don't have a TikTok. I just never called you to it." [19:55]

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6. Future Plans and Ventures

Expanding the Cosmetics Brand: Princess Love plans to scale her cosmetics business, potentially starting with a food truck to gauge market response before establishing a physical bakery location.

• "I'm thinking about doing like a food truck first for like three months to kind of scale where it would do best." [19:19]

Franchising Ambitions: Her vision includes franchising a Southern-style bakery, aiming to introduce unique flavors like peach cobbler cupcakes to the market.

• "So I'm doing a franchising, a Southern style bakery." [18:25]

Long-term Goals: She aspires to create a mini sanctuary with numerous animals and expand her entrepreneurial footprint beyond cosmetics.

• "That's my goal. One day, really have, like, acres of land. Just have, like, 100 animals." [15:56]

---

7. Personal Interests and Lifestyle

Passion for Cooking: Princess Love enjoys cooking, particularly dishes like Caribbean oxtails and mastering hibachi fried rice, which she claims surpasses restaurant offerings.

• "I have mastered hibachi and the fried rice. Better than any restaurant." [02:34]

Animal Lover: She is an avid animal lover, managing a diverse household with horses, cats, Frenchies, hamsters, chickens, and various fish.

• "I have three horses, two cats, two miniature Persian cats, two Frenchies, a Maltese, two dwarf hamsters, six chickens, and all the fish from Finding Nemo." [15:07]

Sustainable Living: Her interest in sustainable living is evident through her keeping of chickens and fish, aiming for a self-sufficient lifestyle.

• "Living off the lay of the land is a good feeling." [16:27]

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Conclusion

In this engaging episode, Princess Love DSH offers a candid glimpse into her diverse pursuits and personal philosophies. From excelling in poker and navigating the entertainment industry to building a successful cosmetics brand through strategic marketing, her journey is a testament to resilience and authentic engagement. Additionally, her insights on parenting and cautious approach to social media marketing provide valuable lessons for listeners aiming to balance personal growth with professional success.

Notable Quotes:

• "I just don't have time for the drama, you know, not real drama, anyway. I’d rather act in a movie and have that type of drama." [05:36]
• "Smart word of mouth is the best form of marketing. If the product's great, it'll speak for itself." [14:34]
• "You have time. You're not, you know, don't be in a rush." [24:43]

---

Stay tuned to Digital Social Hour for more inspiring conversations with industry leaders and visionaries.

Transcript

[A]

How'd you get so good so quick, you think?

[B]

I studied a lot. I was like, I learned how to play, and then I just was obsessed with it. I'm competitive. I'm not. I don't. I'm not a gambler. I learned about poker, and then I came to Vegas like, two weeks later. I literally, like, walked in front of, like, the poker room like, a hundred times. Like, I was so nervous to sit down and play.

[A]

Yeah, Yeah.

[B]

I played, and I just. I fell in love with it. By April of 2023, I won my first tournament.

[A]

Damn. All right, guys. Princess love here. Today we're at the celebrity poker tournament. You've won it previously and think you win again tomorrow.

[B]

I don't know. We'll see what happens. You know, you have to run. Good. I feel like this is a fun event. I already won one, so I'm just going to have fun, you know?

[A]

Yeah.

[B]

And now I'm probably going to bluff everybody.

[A]

You're a killer on the table. It's impressive. Have you been playing for a while?

[B]

No. So I've been playing for, like, two years now.

[A]

Oh, not that long.

[B]

Yeah.

[A]

How'd you get so good so quick, you think?

[B]

I studied a lot. I was like. I learned how to play, and then I just was obsessed with it because, you know, I'm competitive, and I don't. I'm not. I don't. I'm not a gambler. So I learned about poker, and then I. I came to Vegas like, two weeks later. I literally, like, walked in front of, like, the poker room like, a hundred times. Like, I was so nervous to sit down and play.

[A]

Yeah. Yeah. And then I get nervous just walking by, seeing, like, 50 people.

[B]

Yeah.

[A]

You know.

[B]

Yeah.

[A]

It's not the brightest setting to just.

[B]

Yeah.

[A]

And sit down.

[B]

And then it's like, it's, you know, mostly all men, and, you know, they know what they're doing. I don't. But I played, and I just. I fell in love with it. That was in November of 2022. By April of 2023, I won my first tournament.

[A]

Damn.

[B]

Yeah.

[A]

You're a quick learner.

[B]

Yeah, I am.

[A]

Have you been like that in other aspects of life, too, you think?

[B]

Yeah, yeah.

[A]

You just pick up stuff.

[B]

I just. If I'm. If I'm into it, then I put all my focus into that until I master it.

[A]

Right. And you're doing that with cooking now, right?

[B]

Yeah. Yeah. I love to cook. I love to eat.

[A]

What's your best dish to make?

[B]

Signature dish. I don't know. It changes because when I'm like, when I. When I cook something that I like, I keep cooking it until I'm tired of it. So right now it's Caribbean oxtails with chicken stew and rice and peas.

[A]

Oh, I love oxtail. It's just annoying to kind of like, cook. But, yeah, I love oxtail.

[B]

Yeah. And I have. I have mastered hibachi and the fried rice.

[A]

Really?

[B]

Yes. Better than any restaurant.

[A]

Whoa. The hibachi out here sucks.

[B]

Yeah, I don't even order it anymore. I have to cook it.

[A]

No, it literally sucks out here, cuz I'm from Jersey, where it's decent. But.

[B]

But you know what? I have. Oh, and you should write this down.

[A]

Yeah.

[B]

You have to tell them when they make it, you have to tell them extra soy sauce, extra garlic butter.

[A]

Taking notes.

[B]

Yeah. And in the rice, you have to tell them extra soy sauce, extra, extra eggs, extra garlic butter. And that.

[A]

Whoa.

[B]

That. Yeah, that makes the flavors.

[A]

I'm sending this to my chef when I get home. Wow.

[B]

Yeah.

[A]

Good to know.

[B]

Yeah.

[A]

You might have to pull up in a hibachi truck to the next event, then start cooking for everyone. That'd be fun. Yeah. Any shows or movies coming up?

[B]

Love a hip hop Miami. I've been on that for a few years. Just did a movie called Deadly Getaway that just came out recently. I have two more movies coming out.

[A]

Wow.

[B]

One called Camp Joy with Vivica Fox, and what was it? I did one more, but it's like, you know, you film them, like, and they don't come out for like, three years later.

[A]

Oh, it takes that long?

[B]

Yeah. Holy crap.

[A]

So, yeah, you forget who you're even.

[B]

Yeah, like, I forget what the movie's called.

[A]

I wonder why is it the editing that just takes so long, you think?

[B]

Yeah, yeah. Because Camp Joy, I think, was supposed to come out in theaters and then covet hit.

[A]

Oh, so you filmed that before COVID Yeah, it's like four years.

[B]

Yeah.

[A]

Holy crap.

[B]

Yeah.

[A]

Is acting the main.

[B]

And then there was a writers strike.

[A]

Oh, yeah, yeah, yeah.

[B]

So that affected it. But yeah, Deadly Getaway is out right now.

[A]

Okay, I'll check that one out. Is acting the main focus for you right now?

[B]

No, it's not. It's just, you know, I love acting. I always wanted to act because I started out in reality television. So after I got comfortable, like, in front of the camera, I took acting lessons and I'm like, let me do this professionally. Right. Because in reality, I'm acting like myself. I would rather put that focus into, like, Becoming a character, you know? So, yeah, it's fun. I would. I would still do acting, but I wouldn't say it's my passion.

[A]

Okay.

[B]

Yeah.

[A]

Do you like reality better? Reality tv?

[B]

No, I don't.

[A]

Oh, really?

[B]

No, I don't.

[A]

How come?

[B]

I feel like I'm just too real for reality television. You know, these girls try to come up with, like, storylines and. Oh, try to go to dinner after, like. No, I'm taking this very personally, you know, like, if you're gonna try and fight with me on camera, then we're not going to dinner after. We're not friends.

[A]

Right.

[B]

You know, so.

[A]

Yeah. So people take it a little too far, I guess, for show.

[B]

Yeah. And I feel like sometimes, like, I'm a target because I've been on there longer than a lot of people. So the new girls maybe try to establish themselves, you know, I could see that. So, you know, I just. I just don't have time for the drama, you know, not real drama, anyway. I rather act it. Act in a movie and have that type of drama.

[A]

Yeah. So are the cameraman just following around all day?

[B]

No, actually, you have a schedule, and then you do hair and makeup, and then you get about two hours to film whatever scenes you're gonna film. Sometimes it can, like, go over, but, yeah, you get about, like, two hours to film, so it's like they have to get what they need to get in that two hours.

[A]

Okay. You know, so it's not too invasive?

[B]

No, no, no.

[A]

Okay. Because I see the My Girl Watches the Kardashian show, and it seems like.

[B]

Well, I. I think maybe they might follow them around on it because it's just them. With me, it's like I'm on an ensemble cast, so there's, like, different people with different storylines and different lives. So they have to block out certain days for certain people.

[A]

Right?

[B]

Yeah.

[A]

Was that show the one that broke you out into the mainstream?

[B]

Yeah.

[A]

Love and hip hop. I've heard of that show. I've never seen it, but.

[B]

Yeah.

[A]

Is that, like, a huge thing? Fan base? I guess.

[B]

Yeah. Yeah. They have different franchises. They have New York. I started on Hollywood, so Hollywood. They have Miami, Atlanta. Yeah.

[A]

Damn. So they've gone. You've gone from Hollywood to the Miami show?

[B]

Yeah.

[A]

Whoa.

[B]

Yeah. Because they ended Hollywood, and then I. Well, Ray and I, we moved to Miami, so we ended up doing Miami.

[A]

Okay. What were you doing before the shows?

[B]

I was. Oh, before I was on tv.

[A]

Yeah.

[B]

I was a fashion designer.

[A]

Oh, yeah?

[B]

Yeah.

[A]

Okay.

[B]

Yeah.

[A]

So you had, like, celebrity Clients. And you were designing?

[B]

No, no, no, no. I was like, I made clothes and I sold them and I had a brand. Yeah.

[A]

Okay, so you're an entrepreneur.

[B]

Yeah.

[A]

Nice.

[B]

Yeah, I was in fashion design school. Yeah.

[A]

That sounds like a tough space to penetrate.

[B]

No, it's, it's. I love fashion, so, you know, I actually want to get back into it. Yeah. Do like a kids line. Yeah.

[A]

Have you ever walked out of Fashion Week New York?

[B]

No.

[A]

Would you?

[B]

Not right now.

[A]

Okay.

[B]

I feel like I need to, like, get in shape a little bit more maybe.

[A]

It sounds like a bucket.

[B]

Those girls are tiny.

[A]

Yeah.

[B]

And tall.

[A]

The industry's changing that space. You need to be skinny tall.

[B]

Yeah. You got to be like. Yeah.

[A]

It doesn't look, I'm not trying to be mean, but it doesn't look entirely healthy with some of them, you know.

[B]

I can see. Yeah. I mean, I feel like lately, like, the. The standard has kind of changed with like, beauty. You know what I mean? Not like how like back in the days, like in the 90s when they're, you know, I feel like women are like a little bit more voluptuous now, but. Yeah, I just, you know, I've never really been into like the whole modeling thing.

[A]

Right. You never wanted to just become a model?

[B]

No, I tried it and I didn't like it. I just don't like taking pictures.

[A]

That's surprising. Yeah.

[B]

Like, I'll take pictures because I have to take pictures for like, my brands.

[A]

Yeah.

[B]

And my photographer will come over and we'll shoot for like 10 minutes. I'm like, do we get it? Okay, we're done. Do we get the shot? We're done.

[A]

Wow.

[B]

Yeah.

[A]

And it's not like a self confidence thing or what do you think that is?

[B]

No, I just don't like posing. It's just, you know, some people love it. I don't.

[A]

I'm the same way. I didn't look in a mirror for like eight years. I'm not even kidding.

[B]

You can be a model, though.

[A]

Nah, you can't.

[B]

You can be like an Abercrombie model.

[A]

You think so?

[B]

Yeah.

[A]

I was so self conscious about my looks growing up.

[B]

Yeah. You got clear skin, you're tall, you have nice hair.

[A]

The Accutane helped. Yeah, that definitely helped. You should have seen me in high school. I had pimples everywhere on my face.

[B]

That's usually how it works.

[A]

Yeah. Did you have acne growing up?

[B]

No.

[A]

Really? What? You got great genetics.

[B]

Thank you. Are you part Asian?

[A]

Yeah.

[B]

Me too.

[A]

Okay.

[B]

Yeah.

[A]

What? What? Asian are you Filipino. Nice. I'm half Chinese.

[B]

Okay.

[A]

Yeah. Us halfies are rare. We got to stick together.

[B]

Yeah.

[A]

Yeah. That acne was terrible. How did you not get any? I'm, like, super dumbfounded by that.

[B]

I don't know.

[A]

I haven't met many people like that. You must ate clean, like, good hygiene, everything.

[B]

I don't. I never. I never wore makeup until I was like, 26. Yeah.

[A]

Wow, that's late.

[B]

I know.

[A]

Yeah. Because girls in high school just be.

[B]

I know. Especially now.

[A]

Yeah.

[B]

Right.

[A]

Because of social media.

[B]

Yeah.

[A]

Yeah.

[B]

I didn't get my makeup done until I was 26. I remember.

[A]

So do you think that kind of helped?

[B]

I feel like it did, but, you know, I mean, I feel like if you have acne in high school, like, you didn't wear makeup in high school and you still. Yeah, I tried. It just depends on the person.

[A]

Yeah. No, one time I went to my mom's bathroom and put on some stuff.

[B]

Did it work?

[A]

No. I got called out immediately and I was embarrassed as fuck, honestly. Yeah. The things we do to hide our insecurities. Right.

[B]

Yeah.

[A]

But these days with social media, kids are ruthless.

[B]

Yeah. Like, they are.

[A]

Oh, man, I feel bad for kids these days.

[B]

I know, I know. I feel. I get. I'm worried for, like, my kids, you know?

[A]

Yeah.

[B]

I was just having like an A discussion with my mother in law and my mother in law was like, you know, I just hope, like, they don't get bullied. I'm like, oh, that's not gonna happen.

[A]

Yeah, that's inevitable.

[B]

No, because I'm. Last year, I was the room parent in my daughter's class.

[A]

Room parent?

[B]

Yes. Basically, the room parent is the middle person between the teacher and all of the parents. Mm. I'm like the contact.

[A]

Okay.

[B]

I'm the one who organizes everything. I send out emails, and I'm just very hands on because I want to be able to keep an eye on what's going on and have a relationship with the other parents, you know, in case anything happens, I can just come to them directly and, you know.

[A]

Wow. So you're very passionate about your daughter's learning environment.

[B]

Yeah, I am.

[A]

That's cool.

[B]

Yeah, they're everything to me.

[A]

Yeah, it's very important, especially these days with the influence. It's.

[B]

Yeah.

[A]

You want to be very careful what they're listening to and watching and everything. Do you give them electronic devices?

[B]

Oh, yeah, they love their iPad.

[A]

Okay.

[B]

They love their iPad.

[A]

But do you, like, monitor what they're watching on there?

[B]

Yeah, to. To a point. You know, I. They, they do the kids YouTube, but they're. They're really good kids. They. Well, I let my daughter do like, she has a Snapchat. It's my Snapchat, but she likes the filters and stuff like that. But I noticed that she's starting just like a. Just like feedback feed. So sometimes I'll hear stuff and I'm like, I don't know about that.

[A]

Oh, yeah, those Snap videos, right? Yeah, yeah, I've seen those. They talk a lot of gossip and stuff.

[B]

Yeah. But it's like songs and stuff. But, you know, I don't want to be too, like, controlling because they're gonna hear it anyway.

[A]

Right, right. You can't go to helicopter.

[B]

Yeah.

[A]

Because then they'll rebel.

[B]

Yeah.

[A]

Did you, did that happen with you? With your parents? You rebelled a little bit?

[B]

I did.

[A]

Same with me.

[B]

Yeah. I had a babysitter till I was like, 13, dude.

[A]

Same. Yeah, it was weird.

[B]

Yeah.

[A]

Like a girl, like in high school was babysitting me in middle school. Like, that's just weird, you know?

[B]

Yeah.

[A]

Yeah, those. Was that your Asian parent that made you do that or.

[B]

I had a babysitter from hell.

[A]

Oh, yeah?

[B]

Yeah, she used to lie on me. She used to lie and tell my mom, like, I told her to shut up. And I'm like, I did not say that, but my mom would, like, believe her.

[A]

That's a shame.

[B]

Yeah.

[A]

Well, she's watching this.

[B]

Well, she was really old at the time.

[A]

Damn.

[B]

She's watching.

[A]

Yeah. Babysitters, man up there.

[B]

Yeah, I'm not a fan of babysitters or down there.

[A]

Yeah, babysitters are just, I think when you're, I don't know, 10, that you're. You're good on your own for the most part.

[B]

I think 13.

[A]

You think 13?

[B]

Yeah.

[A]

Because 13 is middle school, right?

[B]

Yeah. You had a babysitter picking me up from school and my mom would get off of work and pick me up from baby. Babysitter's house.

[A]

Oh, you were at the babysitter's house. Oh, mine came to our house.

[B]

Yeah.

[A]

Damn, that's traumatizing. Sorry to hear that. So you have a cosmetic mom? Yeah. Thanks, mom, for that. Weird ass babysitter. You got a cosmetics brand? Prela.

[B]

Yeah.

[A]

How's that doing?

[B]

It's doing good. Yeah. I just launched my makeup palette, Color dream palette, and yeah, it's doing really well.

[A]

Nice. You got a lot of influencers backing up?

[B]

No, actually I just, I just sell directly. Yeah, I haven't even, like, had a chance to like, do like, the promo packaging, I give it to, like, my friends and stuff like that, and I feel like it's more important to give it to, like, makeup artists.

[A]

Yeah.

[B]

You know, so I have a lot of celebrity makeup artists that are my friends. I give it to them, they put it on their clients, take pictures.

[A]

You know, smart word of mouth is the best form of marketing. If the product's great, it'll speak for itself.

[B]

Yeah. But I feel like. Like, instead of giving it to influencers, you should give it to the makeup artists because they're the ones that are using it.

[A]

Yeah, that's smart. People always try to go to the top straight away.

[B]

Yeah.

[A]

And these celebrities get pitched left and right. I'm sure you've seen it.

[B]

Yeah. I feel like, for some reason, I feel like when celebrities post stuff, I feel like they're just getting paid for it.

[A]

Yeah, for sure. So they're posting a random.

[B]

It's not gonna make me want to buy it.

[A]

No, it's actually turn off usually. You also love animals?

[B]

I love animals.

[A]

How many animals do you own right now?

[B]

I don't know. I have to. I have to count.

[A]

Wow. That many.

[B]

I have three horses, two cats, two miniature Persian cats, two Frenchies, a Maltese, two dwarf hamsters.

[A]

Dwarf hamsters.

[B]

Six chickens.

[A]

I love that, by the way.

[B]

Six chickens and all the fish from Finding Nemo.

[A]

Every single one. So the clownfish, the. The blue one.

[B]

Just the clown fish. The blue one. And then I have the. The yellow one.

[A]

Yeah, the yellow.

[B]

But it's in purple, so the purple tang. Yeah.

[A]

Wow, that's impressive.

[B]

Yeah.

[A]

So over 20 animals.

[B]

Is that. Was that 20?

[A]

If you count the fish? I guess. Yeah.

[B]

Okay. Yeah.

[A]

So it's almost like a mini sanctuary in a way.

[B]

Yeah.

[A]

That's my goal. One day. Really have, like, acres of land. Just have, like, 100 animals.

[B]

Yeah. And I actually don't live in a community that allows chickens.

[A]

Oh, so you just snitched on yourself.

[B]

Well, they're not roosters, so they're not making any noise.

[A]

Oh, that's the male ones, right?

[B]

Yeah.

[A]

Do you eat the eggs?

[B]

They haven't started laying eggs yet. So the three, Ricky, Nikki, and Kiki, they start laying eggs next month.

[A]

Nice.

[B]

Yeah.

[A]

That's exciting. Yeah. Living off the lay of the land is a good feeling.

[B]

Yeah.

[A]

And you saw with the hack, like that Internet hack where the grocery store shut down?

[B]

No.

[A]

Oh, you didn't see that? Like, a month ago, all the airlines shut down.

[B]

What?

[A]

Yeah. You didn't see us?

[B]

No.

[A]

Oh, wow. Basically, it's Just good to have your own source of food and water these days. Because the world could get crazy.

[B]

Yeah.

[A]

You see all these.

[B]

I don't care how crazy. Yes. I'm not killing my chickens.

[A]

Yeah, well, at least eat their eggs. I mean, but you see all these billionaires building bunkers.

[B]

Yeah.

[A]

Interesting, right?

[B]

Yeah.

[A]

I wonder what's going on there.

[B]

And now they have the. They have the, like, earthquake or survival kits at Costco. Right?

[A]

Really? It's like all the mule kits. Right.

[B]

It's like $100 or something for like 20 years of food. Was it something crazy you did?

[A]

Yeah.

[B]

You bought it?

[A]

I bought it. You never know, you know, Covid, people were out of toilet paper. They're saying monkey pox is coming.

[B]

Oh, my God.

[A]

Who knows? You know? Better safe than sorry.

[B]

I guess so. Yeah.

[A]

Yeah. It's like a big blue container at Costco. I love Costco.

[B]

I do, too.

[A]

Is that your favorite place to shop?

[B]

No, because I just go to the grocery store around the corner from my house.

[A]

Whole Foods.

[B]

Whole Foods and Ralph's.

[A]

Okay. Oh, Ralph's.

[B]

I get my fruit from Whole Foods and I get everything else from Ralph's.

[A]

Fair enough. Fair enough. Do you like Erewhon in la or do you think it's overhyped?

[B]

I just went there for the first time.

[A]

What? Yeah, I go there every time.

[B]

Like two weeks ago. It's like on Ventura or something like that.

[A]

There's a lot of them. Yeah.

[B]

Oh, they have it here, too?

[A]

No, there's a lot in la.

[B]

Yeah. So I went there for the first time. I had a meeting there.

[A]

A meeting at Erwan. Yeah.

[B]

Yeah. Well, like, outside in the sitting area.

[A]

Oh, okay.

[B]

And I was like, wow, what is this? It's crazy.

[A]

Yeah.

[B]

Because I'm franchising a bakery.

[A]

Oh.

[B]

Yeah. So I'm, like, looking for places to, like, open and places that, like, have a lot of foot traffic. And I was like, this would be amazing.

[A]

Nice. Yeah, I'm a huge fan of bakery bakeries. I go to some out here.

[B]

Yeah.

[A]

Yeah. I love pastries. Oh, my gosh. French bakeries.

[B]

Yeah. So I'm doing a franchising, a Southern style bakery.

[A]

Whoa. I've never heard of that style.

[B]

Exactly.

[A]

Bakeries.

[B]

Peach cobbler cupcakes.

[A]

Oh, my God.

[B]

Yeah.

[A]

Do you like cheesecakes?

[B]

I like a bite of it.

[A]

Oh, you're not big on them.

[B]

Yeah.

[A]

Okay.

[B]

But I'll take a bite.

[A]

Floyd's old security guard, Adam Plant.

[B]

Oh, I know him.

[A]

Oh, you know.

[B]

Yeah, yeah. He has a cheesecake.

[A]

Yeah.

[B]

Business. Yeah.

[A]

Have you tried them?

[B]

No. Oh, my God. No, I haven't.

[A]

Please try them. Yes. I'm having a housewarming this week and I'm literally buying like 50. They're that good.

[B]

Yeah.

[A]

Shout out to Adam.

[B]

Shout out to Adam.

[A]

Did you meet him when you were with.

[B]

Where is this going?

[A]

Smooth transition. Right. When is this bakery going to open up?

[B]

Hopefully by the beginning of next year.

[A]

Okay.

[B]

Yeah. Or the end of this year.

[A]

In la?

[B]

Yeah, in la.

[A]

I can't wait to try it.

[B]

So I. I think I'm gonna, like, do. Is this on? Yeah, yeah. I'm thinking about doing like a food truck first for like three months to like kind of scale where, like, where it would do best and then figure out where I want to get the bakery.

[A]

That's smart. Yeah. That way you're not tied to a physical location. Yeah, yeah. You got to get Keith Lee to review the food truck.

[B]

Yeah.

[A]

He is so viral.

[B]

Oh, really? Yeah.

[A]

Have you seen him?

[B]

I've seen him. Yeah.

[A]

Dude, anytime he goes somewhere, five hour line the next day. That's the power of social media these days.

[B]

Oh, wow.

[A]

Yeah. It's nuts. Do you even use Tick Tock?

[B]

Actually, I don't have a tick tock.

[A]

Really?

[B]

No.

[A]

How come?

[B]

I don't know. I just never, never called you to it. Yeah.

[A]

It is for a younger crowd and.

[B]

I just, I would. If I got Tick Tock. It would be more to like watch the tick Tocks, not to do the tick Tocks.

[A]

Right. Just study it as a consumer.

[B]

Yeah. Just like. I mean, because my friends always send me stuff.

[A]

Yeah.

[B]

On Tik Tok to look at and.

[A]

You can't even open it.

[B]

Well, I can open it.

[A]

Oh, it still plays.

[B]

Yeah. It's like the Internet.

[A]

Oh, the web player.

[B]

Okay, that's it.

[A]

You seem very calculated. Like, you seem to really do your research on everything.

[B]

For the most part. Yeah.

[A]

That's really, really impressive. Honestly, some people just dive into businesses and then it fails, especially celebrities.

[B]

Yeah. I actually was building a nail salon, a beauty bar on Melrose. I dove into it because the space was available at the time. Ray had the Scooty Bike Store.

[A]

Yeah.

[B]

Did you remember when he had the Scooty Bike Store? Electric bikes? Yeah, yeah, yeah, yeah. So he had the electric bikes and there was a space open next door. So I got the space, paid the deposit and I was. It was a retail space and I was turning it into a salon. So I had to do all the plumbing and I had to get the permits and I had to like, the city would Never approve the plumbing for two years. I built it. The rent was like 5,000amonth for two years.

[A]

60K.

[B]

Yeah. I spent, I spent money on like custom, custom everything. Couldn't get my inspection passed, so I had to cover it back up. And my lease was up in like two year. At two years, my lease was up. So I put everything in the storage and I said, forget this, I'm turning this into a makeup brand.

[A]

Holy crap.

[B]

And that's how I came up with Perla Cosmetics.

[A]

Well, everything happens for a reason.

[B]

Nail and beauty bar at first.

[A]

Wow. Why were they so backed up? That's crazy.

[B]

Well, I don't know. I heard that that's how they make their money. The city.

[A]

Interesting.

[B]

But it's like really two years.

[A]

Oh, so they want you to pay to expedite it?

[B]

I don't know, I just, they would never, they would just keep saying, we'll come back, we'll come back, do this, do that. Yeah, you need to do this. And then I would do everything that they told me to do and they still wouldn't sign off.

[A]

That's frustrating.

[B]

So, yeah, by the time I didn't even want to extend my lease, I was just so ready to be over it.

[A]

Yeah.

[B]

Over with it. So, yeah, I said, I'm just gonna put this on pause and come back again later. Which I still am.

[A]

Nice.

[B]

Yeah.

[A]

Once your kids are done with school in la, do you see yourself moving.

[B]

Somewhere else once they're done with school?

[A]

Yeah, once they graduate.

[B]

I don't know because I don't want them to go to high school in la.

[A]

Oh, so even before. Yeah, you're thinking about.

[B]

I feel like it's okay now because they're in elementary, but I, I'm, I'm not really fond of like the Hollywood influence, you know?

[A]

Yeah.

[B]

I feel like it's a little like fast pace. Even though I feel like, you know, if I just prepare my kids for it and just make sure I'm like completely honest and have a relationship with them, I feel like they'll be fine. But I kind of want them to like, go to high school, like down south.

[A]

Down south?

[B]

Yeah. Cuz that's where I went to high school. And it's, you know, there. It's like it's cool to go to school, it's cool to, you know, be. Do sports.

[A]

Yeah.

[B]

You know, I just want them to enjoy being kids. I don't want them to grow up too fast and I don't want them to go to school with like, you know, celebrity kids. Or I just want them to, like, have normal childhood.

[A]

Right. Because their friend group super influential.

[B]

Yeah.

[A]

At that age. Yeah. Down south is a slower pace, more relaxed.

[B]

Yeah, exactly.

[A]

That makes sense to me. Yeah. I don't have kids yet, but I'm literally thinking about this stuff daily.

[B]

Really?

[A]

How to raise them. I'm 27.

[B]

Okay.

[A]

I want them around 30.

[B]

Yeah. I had my daughter when I was 34.

[A]

Okay. So you waited your whole 20s?

[B]

Yeah, well, I waited till I got married.

[A]

Okay. That's what we're doing, too.

[B]

Yeah.

[A]

Yeah. We're getting married next year.

[B]

Yeah. It's no rush. When they're here, they're here and that's. They're not going anywhere.

[A]

No facts. But people feel rushed. Yeah, they do, because they see their friends and then, oh, my turn.

[B]

Yeah.

[A]

And that's not how it should be.

[B]

Yeah.

[A]

Do you see that with a lot of women? Like, well, women are on a time clock, I guess, until, like, 40. Right. So.

[B]

Well, I feel like I felt like that when I was in my 20s. I'm like, oh. Like I'm almost 30, you know? But I also, like, would pray a lot and. And I'm like, when the time is right, it'll happen. Yeah.

[A]

So you held out and you're happy with that decision.

[B]

Yeah.

[A]

Nice. See, that's great advice for these women watching this.

[B]

I mean, you have time. You're not, you know, don't be in a rush.

[A]

Yeah. Because you can't really rush a relationship.

[B]

Yeah.

[A]

You know, some people try to force them and doesn't work out. Well, princess, it's been amazing. Anything you want to promote or close off with.

[B]

I'll just make sure you watch. Celebrity poker tournament Tomorrow, sir, will be lots more. Hopefully I get to the final table.

[A]

We'll see. Good luck tomorrow.

[B]

Thank you.

[A]

Yes, sir.

[B]

You're not playing.

[A]

I'm not. I'll be doing interviews. Yeah, I played last time.

[B]

Okay.

[A]

Yeah. But this is my setting. Poker. Yeah. Thanks for watching, guys. See you next time.