Digital Social Hour: Leveraging Makeup Artists vs Influencers | Princess Love DSH #917

Release Date: November 24, 2024
Host: Sean Kelly
Guest: Princess Love DSH

Introduction

In episode #917 of Digital Social Hour, host Sean Kelly engages in an insightful and dynamic conversation with Princess Love DSH, a multifaceted personality known for her ventures in poker, acting, and entrepreneurship. The discussion navigates through Princess Love’s rapid ascent in the poker world, her experiences in the entertainment industry, her entrepreneurial endeavors with Perla Cosmetics, and her perspectives on parenting and social media marketing.

1. Journey into Poker

Rapid Success in Poker: Princess Love shares her unexpected yet swift rise in the poker scene. Despite not considering herself a gambler, her competitive spirit and dedication propelled her to success.

• "I studied a lot. I was like, I learned how to play, and then I just was obsessed with it." [00:02]
• "By April of 2023, I won my first tournament." [00:23]

Overcoming Nervousness: She recounts her initial trepidation when she first stepped into a poker room in Las Vegas.

• "I literally walked in front of the poker room like a hundred times. I was so nervous to sit down and play." [01:06]

Competitive Nature: Her approach to competitions is marked by a focus on mastering skills rather than taking unnecessary risks.

• "If I'm into it, then I put all my focus into that until I master it." [02:07]

2. Acting and Entertainment Career

Transition from Reality TV to Acting: Princess Love discusses her transition from reality television to pursuing acting professionally, emphasizing her desire to embody different characters rather than just playing herself.

• "I would rather put that focus into, like, becoming a character, you know?" [04:35]

Film Projects: She mentions her recent and upcoming projects, including:

• "I just did a movie called Deadly Getaway that just came out recently." [03:30]
• "I have two more movies coming out: Camp Joy with Vivica Fox, and another that won’t release for another three years." [03:46]

Challenges in Reality TV: Princess Love expresses her discomfort with the fabricated drama often present in reality TV.

• "I feel like I'm just too real for reality television." [05:09]

3. Entrepreneurial Ventures: Perla Cosmetics

From Nail Salon to Cosmetics Brand: Initially aiming to build a beauty bar, Princess Love encountered significant challenges with city permits, leading her to pivot and create Perla Cosmetics.

• "I put everything in the storage and I said, forget this, I'm turning this into a makeup brand." [21:51]

Marketing Strategy - Focusing on Makeup Artists: She advocates for leveraging professional makeup artists over traditional influencers for authentic and effective word-of-mouth marketing.

• "I feel like it's more important to give it to, like, makeup artists. You have to give it to the makeup artists because they're the ones that are using it." [14:22]

Product Launch: Princess Love recently launched her Color Dream Palette, which has been well-received through direct sales and endorsements from makeup artists.

• "I just launched my makeup palette, Color Dream palette, and yeah, it's doing really well." [13:57]

4. Personal Life and Parenting

Parenting Philosophy: Princess Love emphasizes the importance of providing a normal childhood for her children, steering them away from the fast-paced Hollywood lifestyle.

• "I just want them to enjoy being kids. I don't want them to grow up too fast." [22:54]

Involvement in Education: As a room parent, she actively participates in her daughter's school environment to foster a supportive and safe atmosphere.

• "I'm the one who organizes everything. I send out emails, and I'm just very hands-on." [11:06]

Balancing Work and Family: She highlights the significance of maintaining a healthy balance between her entrepreneurial pursuits and her dedication to her family.

• "They're everything to me." [11:36]

5. Social Media and Marketing Insights

Skepticism Towards Influencers: Princess Love expresses a preference for authentic endorsements over paid influencer promotions, believing that genuine use by makeup artists conveys better value.

• "I feel like when celebrities post stuff, I feel like they're just getting paid for it. It's not gonna make me want to buy it." [14:34]

Direct Sales Approach: Her strategy involves direct sales and leveraging her network within the makeup artist community to organically grow her brand.

• "I just sell directly. I give it to my friends and stuff like that." [14:09]

Views on TikTok: While acknowledging TikTok's influence, she chooses not to engage actively, preferring to observe as a consumer rather than a creator.

• "I don't have a TikTok. I just never called you to it." [19:55]

6. Future Plans and Ventures

Expanding the Cosmetics Brand: Princess Love plans to scale her cosmetics business, potentially starting with a food truck to gauge market response before establishing a physical bakery location.

• "I'm thinking about doing like a food truck first for like three months to kind of scale where it would do best." [19:19]

Franchising Ambitions: Her vision includes franchising a Southern-style bakery, aiming to introduce unique flavors like peach cobbler cupcakes to the market.

• "So I'm doing a franchising, a Southern style bakery." [18:25]

Long-term Goals: She aspires to create a mini sanctuary with numerous animals and expand her entrepreneurial footprint beyond cosmetics.

• "That's my goal. One day, really have, like, acres of land. Just have, like, 100 animals." [15:56]

7. Personal Interests and Lifestyle

Passion for Cooking: Princess Love enjoys cooking, particularly dishes like Caribbean oxtails and mastering hibachi fried rice, which she claims surpasses restaurant offerings.

• "I have mastered hibachi and the fried rice. Better than any restaurant." [02:34]

Animal Lover: She is an avid animal lover, managing a diverse household with horses, cats, Frenchies, hamsters, chickens, and various fish.

• "I have three horses, two cats, two miniature Persian cats, two Frenchies, a Maltese, two dwarf hamsters, six chickens, and all the fish from Finding Nemo." [15:07]

Sustainable Living: Her interest in sustainable living is evident through her keeping of chickens and fish, aiming for a self-sufficient lifestyle.

• "Living off the lay of the land is a good feeling." [16:27]

Conclusion

In this engaging episode, Princess Love DSH offers a candid glimpse into her diverse pursuits and personal philosophies. From excelling in poker and navigating the entertainment industry to building a successful cosmetics brand through strategic marketing, her journey is a testament to resilience and authentic engagement. Additionally, her insights on parenting and cautious approach to social media marketing provide valuable lessons for listeners aiming to balance personal growth with professional success.

Notable Quotes:

• "I just don't have time for the drama, you know, not real drama, anyway. I’d rather act in a movie and have that type of drama." [05:36]
• "Smart word of mouth is the best form of marketing. If the product's great, it'll speak for itself." [14:34]
• "You have time. You're not, you know, don't be in a rush." [24:43]

Stay tuned to Digital Social Hour for more inspiring conversations with industry leaders and visionaries.