Digital Social Hour Podcast – Episode #917: Social Media Marketing: Leveraging Makeup Artists vs Influencers | Princess Love

Host: Sean Kelly
Guest: Princess Love
Release Date: November 24, 2024

Introduction

In Episode #917 of the Digital Social Hour, host Sean Kelly sits down with Princess Love, a multifaceted entrepreneur, actress, and reality TV star. This engaging conversation delves into Princess Love's diverse ventures, including her foray into professional poker, her passion for cooking, her acting projects, and her innovative approach to beauty marketing. Additionally, they explore her personal life, including her extensive animal collection and insights into parenting in the digital age.

1. Journey into Professional Poker

Princess Love shares her unexpected journey into the world of professional poker, highlighting her rapid ascent in the competitive scene.

• Rapid Learning and Success:

  • "[I studied a lot. I was like, I learned how to play and then I just was obsessed with it. I'm competitive... By April of 2023, I won my first tournament.]" [00:47]
  • Her dedication and competitive nature propelled her to win a tournament within months of starting.

• Experiencing the Poker Scene:

  • "I literally walked in front of the poker room like 100 times. Like, I was so nervous to sit down and play." [00:50]
  • Princess Love discusses overcoming initial nerves and her strategic approach, including bluffing, to excel at poker.

2. Passion for Cooking

Beyond the poker table, Princess Love expresses her love for cooking, sharing her favorite dishes and culinary secrets.

• Favorite Dishes and Mastery:

  • "Right now it's Caribbean oxtails with chicken stew and rice and peas." [03:06]
  • She boasts about mastering hibachi and fried rice, even surpassing restaurant standards.

• Culinary Tips:

  • "You have to tell them extra soy sauce, extra garlic butter... that makes the flavors." [03:43]
  • Princess Love provides actionable tips for enhancing restaurant dishes, emphasizing her hands-on culinary expertise.

3. Acting Career and Upcoming Projects

Princess Love discusses her transition from reality TV to acting, detailing her current and upcoming projects.

• Current Projects:

  • "I just did a movie called Deadly Getaway that just came out recently. I have two more movies coming out." [04:31]
  • Upcoming films include "Camp Joy" with Vivica Fox and another project with a delayed release.

• Challenges in Acting:

  • "I have to do all the plumbing and I had to get the permits... they would never pass my inspection." [23:07]
  • She shares the hurdles faced in the entertainment industry, including delays caused by COVID-19 and the writer's strike.

• Preference for Authenticity:

  • "I don't like taking pictures. It's just, you know, some people love it. I don't." [10:24]
  • Princess Love emphasizes her preference for genuine acting roles over reality TV, valuing authenticity and meaningful storytelling.

4. Transition from Reality TV to Entrepreneurship

Princess Love reflects on her reality TV experience and her shift towards building her own brands.

• Reality TV Insights:

  • "I feel like I'm just too real for reality television... we're not friends." [07:03]
  • She critiques the manufactured drama of reality TV, advocating for more genuine interactions.

• Entrepreneurial Ventures:

  • "I was a fashion designer. I made clothes and I sold them, and I had a brand." [09:07]
  • Her background in fashion design laid the foundation for her current ventures in cosmetics and beauty.

5. Beauty and Cosmetics Business Strategy

A significant portion of the discussion centers around Princess Love's cosmetics brand, Prella.

• Marketing Strategy:

  • "I feel like it's more important to give it to like makeup artists because they're the ones that are using it." [16:18]
  • Instead of relying on influencers, she focuses on leveraging professional makeup artists to promote her products through authentic usage and word-of-mouth.

• Product Launch and Reception:

  • "I just launched my makeup palette, Color Dream Palette and yeah, it's doing really well." [16:06]
  • The positive reception of her palette underscores the effectiveness of her targeted marketing approach.

• Challenges and Adaptations:

  • "Some celebrities post stuff, I feel like they're just getting paid for it. Not gonna make me want to buy it." [16:55]
  • She expresses skepticism towards influencer endorsements, preferring genuine endorsements from professionals over paid promotions.

6. Animal Ownership and Lifestyle

Princess Love's extensive love for animals is showcased as she shares details about her diverse pet collection.

• Comprehensive Pet Collection:

  • "I have three horses, two cats, two miniature Persian cats, two Frenchies, a Maltese, two dwarf hamsters, six chickens..." [17:17]
  • Her dream of expanding her sanctuary reflects her commitment to animal welfare and her passion for varied pets.

• Challenges of Pet Ownership:

  • "I have to count... I have three chickens, Ricky, Nikki, and Kiki, they start laying eggs next month." [18:02]
  • Balancing a busy entrepreneurial life with pet care showcases her organizational skills and dedication.

7. Business Challenges and Strategic Shifts

Princess Love recounts the obstacles faced in her entrepreneurial journey and her strategic pivots.

• Struggles with Opening a Beauty Bar:

  • "They would never sign off. So I put everything in the storage and I said, forget this, I'm turning this into a makeup brand." [23:25]
  • Issues with local regulations and permits led her to redirect her focus towards the cosmetics business.

• Lessons Learned:

  • "Honestly, some people just dive into businesses and then it fails, especially celebrities." [22:41]
  • Her experience underscores the importance of adaptability and strategic planning in business ventures.

8. Parenting and Raising Children in the Digital Age

The conversation shifts to personal life as Princess Love shares her experiences and views on parenting amidst the challenges of modern technology.

• Active Involvement:

  • "I'm the room parent... I want to be able to keep an eye on what's going on and have a relationship with the other parents." [13:19]
  • Her proactive approach ensures a supportive and secure environment for her children.

• Navigating Social Media Influence:

  • "They have the kids YouTube, but they're really good kids... I let my daughter do like, she has a Snapchat, it's my Snapchat" [14:01]
  • Balancing monitoring and autonomy, she strives to protect her children from the potential pitfalls of social media while allowing them some freedom.

• Future Family Plans:

  • "I want to have normal childhood. I don't want them to go to high school with celebrity kids." [25:03]
  • Princess Love emphasizes the importance of a grounded upbringing away from the high-paced Hollywood lifestyle.

9. Conclusion and Final Remarks

In closing, Princess Love shares her optimism and continued dedication to her pursuits.

• Upcoming Events:

  • "I'll just make sure you watch Celebrity Poker tournament tomorrow, sir. Hopefully I get to the final table." [27:12]
  • She invites listeners to tune into her poker endeavors, showcasing her ongoing commitment to excellence.

• Final Encouragement:

  • "You're not in a rush. You have time. Don't be in a rush." [26:25]
  • Offering personal advice, she encourages listeners to embrace their own timelines in relationships and personal growth.

Key Takeaways

• Strategic Marketing: Leveraging professional relationships, such as makeup artists, can provide more authentic and effective promotion compared to traditional influencer endorsements.

• Adaptability in Business: Facing and overcoming regulatory and logistical challenges can lead to strategic pivots that align better with personal strengths and market demands.

• Balanced Parenting: Active involvement and thoughtful monitoring of children's digital consumption are crucial in today's technology-driven world.

• Personal Authenticity: Prioritizing genuine interactions and authentic personal branding over manufactured drama fosters long-term success and meaningful relationships.

Notable Quotes

• "If I'm into it, then I put all my focus into that until I master it." — Princess Love [02:50]

• "Word of mouth is the best form of marketing. If the product's great, it'll speak for itself." — Princess Love [16:42]

• "I feel like women are on a time clock until like 40... you have time. Don't be in a rush." — Princess Love [26:22]

This episode of Digital Social Hour offers a comprehensive look into Princess Love's multifaceted career and personal life, providing listeners with valuable insights into strategic marketing, entrepreneurial resilience, and balanced living in the digital age.