Stop Chasing Trends, Start Building Success | Chad Peterson DSH #1320

Summary

Digital Social Hour: Episode Summary
Title: Stop Chasing Trends, Start Building Success | Chad Peterson DSH #1320
Release Date: April 12, 2025
Host: Sean Kelly
Guest: Chad Peterson

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Introduction

In episode #1320 of Digital Social Hour, host Sean Kelly sits down with Chad Peterson, a seasoned entrepreneur and business strategist, to discuss the critical shift from chasing fleeting trends to building sustainable success. Their unfiltered conversation delves into the challenges of maintaining passion, navigating economic uncertainties, the resilience of blue-collar industries, and the evolving dynamics of work ethic across generations.

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Maintaining Passion and Adapting to Change

Chad Peterson opens the discussion by emphasizing the importance of passion in one’s professional journey. He asserts that losing passion isn't a signal to quit but rather an opportunity to discover a new passion.

Chad Peterson [00:00]: "Now, as soon as you lose that want, as soon as you lose that passion, it's not time to give up, it's not time to retire. It's not time to quit doing something. It's time to tap into your new passion."

This perspective encourages individuals to remain adaptable, continuously seeking what invigorates them instead of stagnating when their interests wane.

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Navigating Economic Uncertainty

The conversation transitions to the current economic landscape, highlighting widespread anxiety over fluctuating markets and political instability. Chad critiques the public's focus on uncontrollable factors like government actions and media narratives.

Chad Peterson [01:11]: "These guys have lost their damn minds."

He advocates for a proactive approach, suggesting that instead of fixating on external uncertainties, individuals should concentrate on their personal and professional aspirations to foster different and potentially more fulfilling lives.

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Resilience and Recession-Proof Business Models

Addressing business sustainability during economic downturns, Chad argues that certain sectors, particularly blue-collar trades, demonstrate resilience against recessions and the encroachment of artificial intelligence (AI).

Chad Peterson [01:37]: "Artificial intelligence is here to stay. And if you have a job that relies heavily on something that artificial intelligence can do, you're pushed out of a job."

He underscores the enduring demand for hands-on trades like plumbing, concrete work, and garage door repair—fields where AI cannot easily replace human expertise.

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Importance of Marketing in Blue-Collar Industries

Chad highlights a pivotal factor for success in blue-collar businesses: effective marketing. He points out that many skilled tradespeople excel in their craft but lack the necessary marketing acumen to thrive.

Chad Peterson [03:04]: "If you're a blue collar worker and you're just trying to find business, you're trying to find a job, Right. You own a business, but that business owns you because you're not marketing."

He advocates for partnerships where tradespeople collaborate with marketing experts to enhance their online presence and reach, thereby ensuring business growth and sustainability.

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Critique of Traditional Education and MBA Degrees

Chad offers a candid critique of the traditional educational system, particularly the emphasis on degrees like MBAs. He argues that real-world skills and performance overshadow academic credentials.

Chad Peterson [12:59]: "I don't give a damn about a degree. And by the way, nobody else does either anymore like real businessmen out there."

Chad emphasizes the importance of practical skills such as marketing, sales, and leadership over formal education, asserting that the latter often does not translate into workplace effectiveness.

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Work Ethic Across Generations

A significant portion of the discussion centers on the perceived decline in work ethic among younger generations compared to older ones. Chad attributes this to an over-reliance on technology and a longing for instant gratification.

Chad Peterson [15:07]: "I think that the older generation has the work ethic. I don't think the younger generation does."

He expresses concerns over constant smartphone usage and dependence on AI, suggesting that these habits hinder critical thinking and dedication required for sustained success.

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Rethinking Retirement and Lifelong Work

Chad challenges the conventional notion of retirement, labeling it a societal "disease." He argues that continuous work and engagement are key to longevity and fulfillment, citing examples from "blue zones" where individuals live over a century by remaining active.

Chad Peterson [17:13]: "That's a disease if you. If you're going to retire at 65 years old."

He encourages a paradigm shift where individuals view life as a perpetual journey of growth and contribution rather than a linear progression towards retirement.

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Men's Struggles and Relationship Dynamics

Delving into personal and societal issues, Chad discusses the struggles men face, particularly in the context of divorce and emotional well-being. He highlights the financial vulnerabilities men encounter during divorces and critiques the current judicial system for being skewed against them.

Chad Peterson [25:37]: "Men need to have community now and then men need to be able to speak openly to other men, to, to have community with men and get support from men. It's really lacking."

Chad also touches on the dynamics of relationships, emphasizing the importance of men focusing on personal excellence and financial independence rather than solely seeking companionship.

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The Role of Mentorship and Personal Belief

Concluding the episode, Chad underscores the significance of mentorship and self-belief in achieving success. He reflects on his own journey, advocating for individuals to seek guidance and cultivate a strong belief in their abilities to overcome internal barriers.

Chad Peterson [09:24]: "You don't need a lot of money to go in. And that's the misconception. You know, people say, well, I would own a business if I only had money. Okay, well nowadays you don't have to have money to go make a lot of money."

Chad emphasizes that while he can provide tactical strategies, the foundational shift must come from within, requiring individuals to overcome self-doubt and embrace a mindset geared towards abundance.

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Conclusion

In this compelling episode of Digital Social Hour, Chad Peterson offers a no-nonsense perspective on achieving lasting success by focusing on personal development, adapting to economic realities, and prioritizing effective marketing over transient trends. His insights challenge conventional wisdom, urging listeners to cultivate resilience, seek continuous growth, and redefine their relationship with work and personal fulfillment.

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Notable Quotes:

• Chad Peterson [01:11]: "These guys have lost their damn minds."
• Chad Peterson [03:04]: "If you're a blue collar worker and you're just trying to find business, you're trying to find a job, Right. You own a business, but that business owns you because you're not marketing."
• Chad Peterson [12:59]: "I don't give a damn about a degree. And by the way, nobody else does either anymore like real businessmen out there."
• Chad Peterson [15:07]: "I think that the older generation has the work ethic. I don't think the younger generation does."
• Chad Peterson [17:13]: "That's a disease if you. If you're going to retire at 65 years old."
• Chad Peterson [25:37]: "Men need to have community now and then men need to be able to speak openly to other men, to, to have community with men and get support from men. It's really lacking."
• Chad Peterson [09:24]: "You don't need a lot of money to go in. And that's the misconception."

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For more insights and to connect with Chad Peterson, visit chadpeterson.com.

Transcript

[Chad Peterson]

Now, as soon as you lose that want, as soon as you lose that passion, it's not time to give up, it's not time to retire. It's not time to quit doing something. It's time to tap in to your new passion. What are you now invigorated about? Right, so it's not about always loving what you do. It's about stopping what you're doing whenever you lose the loan for it.

[Unknown]

All right, guys, he is back. Chad Peterson. What's up, my man?

[Chad Peterson]

What's up?

[Unknown]

What you've been up to since I last saw you?

[Chad Peterson]

Working, podcasting, Chasing my dreams, man, like everybody else should. How about you?

[Unknown]

Same old, same old. A lot of uncertainty right now with the economy. Are you feeling that?

[Chad Peterson]

Yeah, a lot of uncertainty. A lot of people out of their mind, losing their damn mind, keying up Teslas, worried about the future, worried about the stock market. But you know, man, these things happen, you know, ups and downs in the economy. And we have a president in there who's mixing things up, you know, bringing in money to the United States, making other countries pay, and people are freaking out and keying cars because the guy is out there, you know, cutting wasteful spending. These guys have lost their damn minds.

[Unknown]

Yeah, it's nuts, man.

[Chad Peterson]

It is, it is. And people are freaking out about it. It's. That's all they're talking about on the news cycle. What if they just shut off the TV and chase their dreams? What if instead of focusing on what the government's doing, which you have no control over, what if you just woke up every day and chased your dreams, focus on what you wanted to focus on and go get what you want in life? Like, how would their lives be different? Probably very different.

[Unknown]

Absolutely. Does your business model still work in a recession environment?

[Chad Peterson]

My business model?

[Unknown]

Yeah.

[Chad Peterson]

Yeah, of course. I mean, you know, there's always got. Always has to have businesses, right? I mean, the economy runs on small business and the job market is absolute shit right now. And artificial intelligence is putting people out of work. Okay? Bottom line, artificial intelligence is here to say, I mean, it's. That it's not going anywhere. And if you have a job that relies heavily on something that artificial intelligence can do, you're pushed out of a job. Right? So a lot of people are buying businesses right now that are. That are recession proof, that are artificial intelligence proof. Right. Like a lot of the blue collar industries. Artificial intelligence is not going to stop blue collar trades. You know, online Artificial intelligence is not going to come fix your toilet, fix your Concrete, Fix your garage door. Right. It's just not going to happen. Yeah. So you know, blue collar trades are back. The blue collar man, for the longest time, blue collar guys, if you spend enough time around them, they feel like they're less than right because they didn't, they didn't get a college degree.

[Unknown]

Right.

[Chad Peterson]

And you don't need a college degree now. Hell, you can do legal work right now yourself using chat GPT. You know, I'm not saying you're a lawyer that way, but I'm just saying we have tools that are at our fingertips more than what we ever thought we would have. I mean, I've already saved myself a ton of money in legal just by using artificial intelligence.

[Unknown]

Yeah.

[Chad Peterson]

So the working man though is, is the most well paid in the market right now. If they know how to market. Because blue collar guys, they might know how to fix your sink, fix your toilet, fix your garage door, build a deck, install a new front door, whatever it is. But they're really not in that business. If you're a blue collar worker, yeah, your trade is what you do, but you're really not in that business. You have to be in the marketing business. You have to be in the sales business. You have to be on the, on the first page of Google. You have to be searchable and findable. And so what I'm finding right now is the blue collar world out there. If they can pair themselves up with somebody who knows how to market, who knows how to win online, that's a beautiful business partnership.

[Unknown]

Absolutely, man. I paid my roofers a lot of money the other day. They make some good money as a roofering company.

[Chad Peterson]

Right. So let me ask you this, how did you find those roofers? Did you Google them? Did you say Google? You say roofers near me?

[Unknown]

Yes.

[Chad Peterson]

Okay, so if you're a blue collar worker and you're just trying to find business, you're trying to find a job, Right. You own a business, but that business owns you because you're not marketing. Well, you don't have your sales game down. Well, if you googled roofers near me and that's how you picked your roofer, well then blue collar workers, they're not in the roofing business, they're in the marketing business. The roofing business just happens to be their widget.

[Unknown]

Yeah.

[Chad Peterson]

You're never in the business that you think you're in. You're always in a different business. Right. So I help people sell their business and I help people buy a business. Right. That's my widget. But what am I really in? I'm in the marketing, sales, management and consulting business. That's my widget is just the widget.

[Unknown]

Yeah.

[Chad Peterson]

So if you're a blue collar worker and you say well I build decks for a living or I put roofs on for a living, I'm a roofer. No you're not. You better be a marketer. And getting the business long work weeks.

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[Chad Peterson]

That's, that's, that's what you should be doing.

[Unknown]

That's not talked about enough. They should teach that at trade schools to learn how to market yourself.

[Chad Peterson]

Yeah. And by the way, whenever you go to, let's just say you, you, you make a damn good pizza. All right, so you're like, you know what? I'm so good at making pizza, I'm gonna open up a pizza shop. Well, you're not in the pizza business, man. You're in the, you're in the trying to get people to buy your pizza business.

[Unknown]

Yeah.

[Chad Peterson]

So you know you have to, you have to be in systems, marketing, management. You know, you got to have good location. Right. Once you own a pizza shop, you're not going to be making the pizza.

[Unknown]

Yeah, right.

[Chad Peterson]

So business owners don't understand. They're never in the business they think they're in. They're always in the marketing business because you're not winning on the first page of Google, you're losing.

[Unknown]

That's so true. Especially in the restaurant space because the most known restaurants don't have the best quality food.

[Chad Peterson]

Absolutely. Look at McDonald's. It's absolute dog Food. It's poison. Yeah, it's poison. But they are the behemoth. They are the number one restaurant in the world. It's terrible food, but they're damn good at marketing. And people want to buy their food. Right. So I can make a better burger than, than McDonald's, so can you. But they're not buying it, are they? No, they're buying McDonald's.

[Unknown]

Absolutely.

[Chad Peterson]

So is McDonald's in the cheeseburger business? No, they're not. They're in the marketing business and they're in the real estate business.

[Unknown]

Same with Starbucks.

[Chad Peterson]

Yeah, there you go. It's not very good coffee, but Everybody's buying it.

[Unknown]

$7 for coffee.

[Chad Peterson]

$7 cup of coffee. When you could, you can go somewhere else and, you know, you could make it at home for less than a dollar, but people are paying for it. And by the way, in the recessions, whatever went through 08, there was no money. Supposedly everybody was broke. Terrible, terrible economy, but everybody. Every single morning that I drove by the Starbucks, right by my house, there was a line 30 cars long. So, you know, everybody talks and about how there's a lack of money out there. It's not a lack of money. People are spending money, they're just spending on the wrong things.

[Unknown]

Right.

[Chad Peterson]

They're not investing in themselves. They're not pursuing their dreams. They, they act like they got 600 years to live. They don't. Like, your dreams are waiting for you. You have to go get them. And it's not going to be easy. People think it's going to be easy. Who the fuck told you is going to be easy? Nothing in this life is easy. But it is getting easier as people get more insane, okay? This world is going fucking nuts. And the more nuts that people get, the easier it is to win out there, right? So if you just show up today and you're real tactical about what you do and you go out there and win and you're deliberate about everything you do and you know where you're going, where you're headed and what you want, and you wake up every day, damn day, like a savage to go get it. Yeah, you're gonna win because at least half the country has lost its damn mind.

[Unknown]

Agreed. Actually, when you study the richest people, they, they make a lot of their money in recession markets.

[Chad Peterson]

Absolutely. Well, a lot of those guys that have money, they know when to buy. They buy when things go first, go, go on sale, right? So when you buy, when things are cheap and you can hold your breath and wait it out, you make A ton of money. But a lot of people aren't in that position. Most people are living paycheck to paycheck and they don't know how to go in and you don't need a lot of money to go in. And that's the misconception. You know, people say, well, I would own a business if I only had money. Okay, well nowadays you don't have to have money to go make a lot of money.

[Unknown]

Right.

[Chad Peterson]

You have to have the tactical strategies to do it. And that's what I [e-mail] I teach you tactical strategies to go out there and own a business or sell a business and use that business to create massive wealth, time and freedom in your life. That's what I teach. And a lot of people think, why I must need a lot of skills, I must need more money, I must need all sorts of things that I don't have. And that's what I find is that people, internally, they don't believe in themselves. Number one, that people, it's so sad to me, they do not believe in themselves. And I'm sitting there going, man, you can do this. Well, I need, I need this, I need that. And well, I've, I don't know, I don't have a degree in that. And well, don't I need to go get a certificate? And well, don't I need more money? And maybe I need to get a partner and people find in their mind what they don't have versus finding what they actually do have. They have everything they need to win. But unless you believe you're going to win, it's not going to happen. Yeah, you have to believe in yourself more. And I can see it in people's faces, I can see it in their eyes when I go to tell them that they could go win and how to do it and they go right into fear. They don't feel good about themselves, they don't have self esteem, they don't have, they don't have a belief that it's going to work for them. And because they don't, there's no tactical strategy that I can put in front of that person to fix that problem. That's an inside job. Yeah, right. Like I cannot reach inside your soul and make you think differently, talk differently, have better thoughts, have thoughts of abundance. I can't do that. I can give you tactical strategies, I can tell you exactly what to do. I can turn you into a millionaire this year. But if you don't fix that shit inside of you, I can't help you at all.

[Unknown]

Why do you think so many people don't believe in themselves?

[Chad Peterson]

I think it's systematic. I think that we are taught that we have to go to first grade, second grade, third grade, all the way through 6, 6 through 9th, 9th through 12. You got to go to college. You got to get a degree. You have to have. You have to have this class before you can go to that class. And then you have to have. You got to have good grades. You have to. So everything in our life is made to be linear, right? Like, you can't go to the next level unless you do this level, right? But that's not how real success works. If that was how real success is, is to be had, then how do you have people like myself who have taken a quantum leap into wealth? I didn't pass some class. I didn't go get some fancy degree. I don't have an MBA. I have people that have MBAs working for me. And they can't figure out what cash flow is in a business. They don't know how to market. They don't know how to run a business. They don't know how to be leaders. So what the hell does your MBA do for you anyway? But that's what people believe. They believe that education is the only way. I have to have this thing before I go to this level and go to that level and have this degree and this certificate. And then whenever I get that degree or certificate, then I'll be successful. Like, no, man, that's when it starts. You got in the door. Your degree got you in the door. And now you can't rely on that damn degree because that degree isn't going to do anything for you. Now I got to see how you perform. Can you come in every day and execute every day? Can you get on that phone and make the calls, execute, sell and close every single day without bragging about what you did in college? Can you execute and bring in results every day, day in, day out? And it doesn't matter whether you have an MBA or if you have two MBAs. If you can't do that, I'm not going to hire you.

[Unknown]

Yeah, results over experience.

[Chad Peterson]

I don't give a damn about a degree. And by the way, nobody else does either anymore like real businessmen out there. Bring me your resume. If I'm going to hire you, bring me your resume. And if all you're talking about is your education, I'm already looking at you like, bro, I don't want to work with you. Yeah, okay, I Don't care what your degree is. You know, and people come to me, they've got all sorts of degrees, but they're full of fear. And I'll say, you know what, I don't know about you yet, but come on in, let's just do a two day trial. Let's just see how you do for two days. I'll put them in a desk, I'll tell them exactly what to do. Remember, they have degrees. Right. They went to college on mommy and daddy's money. They drank beer, they chased, they did whatever else and they got their degree in the meantime. Cool. That means you can show up somewhere, get good grades, graduate and, and you were, you were, you know, diligent enough to give me a resume. That's cool. Now sit down and do what I tell you to do. Read my books, execute every single day. Can you do that? Most of the time, 98% of the time they can't do that. Yeah, 98% of the time.

[Unknown]

That's crazy.

[Chad Peterson]

Be here at 9:00, make 150 phone calls a day, make four sales a day. They can't do it because they think, well, I went and got a degree. I didn't think I had to work this hard. Who cares? Yeah, you gotta work well, I thought this was going to be easy. You know, I see people online making millions of dollars and it's easy. Yeah, tell me about that degree again. Because you're stupid. You think that they're making millions of dollars and it's easy. So how educated are you with that degree? Is what I would say.

[Unknown]

Yeah, they don't mean much to me either. Now what about age? Care about age when you're hiring?

[Chad Peterson]

I think that the older generation has the work ethic. I don't think the younger generation does. I think the younger generation, they like that instant dopamine head. They like that. They're, they like the iPhone, right? They're always on their iPhone searching and googling. And now they're chat GPT and they're not even thinking. The phone's thinking for them.

[Unknown]

But.

[Chad Peterson]

So I can hardly work with the younger generation because they don't have the work ethic. I know that if somebody comes to work for me, I know that they can't go 30 minutes without checking their phone.

[Unknown]

Bam.

[Chad Peterson]

30 minutes.

[Unknown]

That's crazy.

[Chad Peterson]

Yeah, it's. I think I, I don't know what the status. I think that people check their phones something like 350 times a day.

[Unknown]

Holy crap. That's so nuts.

[Chad Peterson]

Yeah. And so the younger generation that they're not thinking anymore, the computer is. They. If you were to ask them, hey, drive me here, right? They're going to hit their gps. They're not going to think at all where they're going. If I said, hey, drive me downtown, okay, where, where are we going? I got to plug in my gps, they can't think, hey, tell me about this. I don't know. Let me tell you. People don't know. They're not using what. What God gave them.

[Unknown]

That's true. Yeah. Taxi drivers, they know where to go without gps.

[Chad Peterson]

Absolutely, absolutely. Yeah, I told them yesterday. Taxi cab driver, I said, where I'm going. He rattled off the address. I don't have to sell them the address.

[Unknown]

Damn, that's impressive.

[Chad Peterson]

Yeah.

[Unknown]

Say, well, you won't find that with millennials.

[Chad Peterson]

No, you won't find that with Uber drivers. Yeah. It's just, it's wherever the machine tells them to go.

[Unknown]

Yeah. And now they're self driving cars too, so. Get even worse. It's almost like that movie where everyone's dumb. I forgot the name of it.

[Chad Peterson]

I don't know. I don't know which one is that.

[Unknown]

It's forget everyone was super dumb in the future because we're just so used to technology.

[Chad Peterson]

Yeah. Well, basically, drones were slaves to the tech.

[Unknown]

Yeah. Yeah. Are you worried about that?

[Chad Peterson]

Well, it's. I would say I'm not worried about it because I know that those who show up and win, they will. It's never been easier to win right now because they're lost. They're lost. They have no grit, they have no belief in self. They're full of fear. They're tied to their phone. They have no work ethic. I'm going to run you over, dude. Right. Like, you don't have the skills, the mindset, the grit, the integrity, the drive, the force. You're weak. So I like it because you're, you're. I'm going to run right over you. But the older generation, back to your other question. They still had the work ethic. And I think the older generation, I just brought on a guy to work for me. He's 66 years old.

[Unknown]

Wow.

[Chad Peterson]

And I, I can count on a man. He's 66 and he's like, chad, I don't have enough to retire and most people don't have enough money to retire. And by the way, why is retirement the goal? I call it retirement. Itis, man. The idea, the disease that you think that whenever you're going to become 65 years old, you're going to sit on your nuts and not do anything and be happy. It's retirement. Itis. That's a disease if you. If you're going to retire at 65 years old. Because that's what. That's what Wall street and the United States government has planted in our minds, that we're supposed to retire and do nothing at 65. But if you check all the blue zones, you know, you look at countries where people live over 100 years old, they never stop working. And if we stop working at 65, we're the only animal in the kingdom that stops hunting, stops working, stops trying to survive. Sitting around on your nuts doing nothing for the next 30 years of your life. That's not a good business model.

[Unknown]

Most people, when they retire, don't even last 30 years.

[Chad Peterson]

No, right? No, they start to die. They start to wither away.

[Unknown]

Yeah.

[Chad Peterson]

So, you know, Bob came to me and said, hey, man, I need a job. I don't have enough to retire. I just got fired. And I'm like, man, quit that retirement. Don't you. Don't you got the disease, man. You got retirementitis, you know? And so, you know, I've changed his mind on that. He's like, you're right, man. I should just be happy about what I'm doing. I should love what I'm doing every day.

[Unknown]

Absolutely.

[Chad Peterson]

And that's the goal is love what you do every day. You see, people have a negative relation to their job. They have a negative feeling about their job. Like, well, I don't want to work all the time. Why? Because you don't like your work? If you don't like your work, then quit. Well, what am I gonna do? I don't know. There's a million things you can do. Quit doing what you hate. If you already hate what you do, then why don't you roll the dice, quit and go do something you have a possibility of loving, Right? And then that just. That just shocks them, that. That makes them so fearful. They don't want. They don't want to make the wrong move.

[Unknown]

Yeah.

[Chad Peterson]

It's like, dude, you're already in a shit position. You're already losing. Your job sucks. Your life sucks. Well, I don't know if I want to quit because what. What if the next thing fails? Dude, you're already failing. You hate your life. You hate your job. You don't want to do this for the next 40 years. Well, no, I don't want to do it, but it pays me money. Who gives a shit? Go make money. Doing something you love, well, I don't know if I can do that again. I can't help with that problem. Every time I talk to you and every time I try to give you advice, you go to fear, doubt, and questioning everything. I can't help those people. Right. And it's. It's. It's. It's a systematic. It's a. It's a problem that's. That's in our culture. Right. Is everybody. Everybody's fearful. They're not. They don't live in abundance. They live in contraction.

[Unknown]

Right. So if someone made a million dollars a year but they hated their job, is that a failure to you?

[Chad Peterson]

No, it's not a failure. I think if you make a million dollars a year, but you hate your job, it's just time to use that money and switch it up. Go, go chase your passion. Go get excited about something again. Use the success you've already had and leverage that into something else. It's just that easy. Like, look at you, man. Like, if you Google the digital social hour podcast, you're the third biggest podcast in the country.

[Unknown]

Yeah.

[Chad Peterson]

Okay. You didn't get here by not really wanting to do it, but one day, whenever you're tired of doing this, you call me and say, chad, I'm just tired of doing this. I'm like, cool, man. You've made great money. You've done really well. What are you passionate about? What are you excited about? What would get you out of bed every day and have you go do something happily every day?

[Unknown]

Right?

[Chad Peterson]

And then you got to do the inside work, man. You got to do that. Searching. What do I really want? And that's a big question that most people never ask themselves. What do I want? They don't ask themselves that. Literally, 99 out of 100 people, maybe more than that. Maybe 499 out of 500 people have never really sat down and said, what do I want? And really write it down. And if you had to ask them, honest, they'd say, well, I asked myself what I wanted. And then I thought, well, I got this job that pays my bills, so I guess I'll just do that. And then, well, if I. If I quit this job and I go to buy a business, well, what if it fails? I don't want to go through a failure. And then I don't want that. Why? Don't want to have to move. I don't want to have to work harder, bro, what do you want? It's like asking somebody, you know, some. Some crazy math equation. It's not hard. What do you want? Because you didn't build this podcast without really wanting to do it.

[Unknown]

Yeah.

[Chad Peterson]

Now, as soon as you lose that want, as soon as you lose that passion, it's not time to give up, it's not time to retire, it's not time to quit doing something. It's time to tap in to your new passion. What are you now invigorated about? Right. So it's not about always loving what you do, it's about stopping what you're doing whenever you lose the love for it. Yeah.

[Unknown]

And that's where my generation, because baby boomers, had the same job their whole life basically. Right. Our parents and I feel like with my generation, there's some crazy stats on this. We're hopping jobs every two, three years or something crazy like that.

[Chad Peterson]

Yeah. Because that's really more of a problem where the younger generation, they don't understand the stand. Something for the long haul is where you make your money. Okay? So people that go down a path and they go, well, this is going to be my answer. And they go down this path, a new career, a new direction in life. And then after about two or three years, it didn't bring them everything they wanted. Well, bro, you're not in it long enough. You got to be in it for a long time. Like, if I, if I had any advice for myself, if I could go back to my younger self and say, hey, dude, I mean, let me give you a solid piece of advice. Find what you want to do for the next 20 years and dedicate yourself to that. Because I did it too. When I was young. I built this business, sold it, built another business, sold it, which I was making good moves. I would build a business, I'd make, let's say I made 150 or 250 grand a year, I'd sell that business for six or 700 grand. So it worked for me. Right. But a lot of guys don't know how to do that. So they'll go down this path and it doesn't bring them everything. And so then they, they take another path and doesn't bring them everything either. Well, you have to become a pro in your business. You have to become a long standing pro to where if, if somebody needs that type of service, they know who to call and they call you. Right. But if you job hop and your phone number changes all the time, you're not staying with what it is you do. I don't know what the hell you do. Right. But I know that you run A fantastic podcast. So if I ever need to get a hold of you, I call you on your cell phone and I'm like, sean, I'm thinking about opening up my own podcast. I'm thinking about starting my own podcast.

[Unknown]

Yeah.

[Chad Peterson]

What do I do? I know I can call you for that. But if you were to do something different next year and something different the next year, you're not reliable, man. Like, I don't know that you really know what you're doing and what you do.

[Unknown]

Yeah.

[Chad Peterson]

And so these guys who go left and right all their life, they never get anywhere. Gotta stay with something.

[Unknown]

Yeah. A lot of people chase trends. They were crypto experts during the bull run. They were. They're AI experts now. NFT experts a few years ago.

[Chad Peterson]

Yeah. Because they believe it's gonna bring them everything quickly. You see, the answer is in doing something new. Right. That's what they think. I'm just gonna go do this other thing because I'm not making a million dollars a year. Well, dude, just look at the stats. Just Google it, Chad. GPT at how many people really make 300 grand a year? Very small percentage, less than 1%. But if you want to get there, you have to do it year in, year out. Find a reason to love it, find a reason to stay passionate about it. And then eventually, market awareness is had. People know what you do and that you're good at it. Right now, people will come to you instead of you always chasing them.

[Unknown]

And find a mentor like yourself, too. I'll save you years, because I didn't have that early on. If I did, I would have been way ahead of where I am now.

[Chad Peterson]

Yeah. Mentorship is. Is a wonderful thing to have. And I'll tell you what, men are struggling nowadays. Men are really struggling. You know, I've got a guy that I'm. I'm real close with, a good friend of mine. He just went through a divorce. He's getting crushed by the legal system, man. The woman, she wasn't doing. She wasn't making her own money. She did it on purpose. Okay? He found her diary. Her diary said that in 10 years, I'm gonna divorce Bob.

[Unknown]

No way.

[Chad Peterson]

Yeah, she had it planned deliberately. Yeah. In 10 years, I'm gonna divorce Bob. Her plan was to deliberately reduce the amount of time that she worked so she could prove to the judge that she didn't work, she didn't have an income, and he owes her. So now he's paying her $3,000 a month in alimony, which isn't a lot of money, that's $36,000 a year to pay a woman. And she deliberately did that to her. She deliberately planned to leave him, divorce him and take his money.

[Unknown]

Wow.

[Chad Peterson]

And I'm saying that men are struggling because men think they're alone. Men think that they're on an island. They, they don't, they don't know who to call. Men don't do a very good job at talking about their feelings or what they're experiencing.

[Unknown]

Right.

[Chad Peterson]

What they're going through. The water is not warm for men to be vulnerable and talk about the, that they're going through nowadays.

[Unknown]

Well, that's why Tate blew up because he kind of capitalized on all these men just struggling. Right?

[Chad Peterson]

Yeah, it's a very real thing. And you know, Andrew Tate is really good at getting the message out there. He's very well spoken and, you know, he, he knows how to perform in front of the camera and all that. And unfortunately he's appealing to the younger generation that they, and they really need it. Yeah, but man, the older generation, you know, the guys in their 50s and 60s, man, these guys are putting fucking guns in their mouths and ending their lives, man. Because they're 50, 60 years old. The woman they loved just cut them in half, took their money, they lose their job. You know, the kids are gone and raised and the kids always, always placate to the mother. You know, they don't, they don't give a. About dad, so dad's in an apartment or in a three bedroom home with a, with a damn cat and, and no real good friendships. The woman, of course, you know, the woman's loved and the divorce. Right. And the woman's getting paid from the man and it's like, it's a terrible, dismal situation. And so men, men need to have community now and then men need to be able to speak openly to other men, to, to have community with men and get support from men. It's really lacking. And through that, through community of, of like minded men who are chasing excellence, not pussy, because if you chase pussy, you're not going to get women. If you chase excellence, you will. If you chase money and excellence, women will find you. But if you chase women, you're losing money.

[Unknown]

Yeah. It's expensive, right?

[Chad Peterson]

Yeah.

[Unknown]

It's a full time job. When you're.

[Chad Peterson]

Yeah, yeah. You're not focusing on what you need to be focusing on. And so men, a lot of times, what they'll do whenever they lose their woman, they'll go out and try to find a replacement for that One rebound.

[Unknown]

Yeah.

[Chad Peterson]

Yeah. You shouldn't, man. Go chase money and excellence. Go. Go make a million dollars. Go buy that. That new car. And you'll have four women to pick from, five women to pick from. But if you go chase women and get off the ball and not focus on what you need to focus on, then you're not going to win.

[Unknown]

Sign those prenups, too.

[Chad Peterson]

Prenup and postnup, man. Prenup and post. Nup. So, like, hey, we're about to get married. Let's get married. And here are the rules. And if we get divorced, here are the rules. Prenup and postnup.

[Unknown]

Bezos needed that, man.

[Chad Peterson]

Yeah, yeah. Another one. Okay. What did he pay out? Jeff Bezos paid out $30 billion.

[Unknown]

Fourth richest in the country now.

[Chad Peterson]

Well, yeah, but she gave most of that money away.

[Unknown]

Oh, she did?

[Chad Peterson]

Yeah. Think about it. So you marry somebody, you have to pay her $30 billion after you divorce her, and then she goes and blows the money and gives it away to charity.

[Unknown]

And a lot of charities are scams, too.

[Chad Peterson]

And look at Donald Trump, man. You know, he's. He's been talking about this since the 80s. He's like, divorce is. Is a business model for women.

[Unknown]

Oh, yeah.

[Chad Peterson]

He doesn't let it happen. So, like, whenever he married Melania, he said, this is how much money you'll get, and that's it. And he made sure that everything was airtight before he marries.

[Unknown]

He's had two divorces, right?

[Chad Peterson]

Well, I think he's working on his fourth. This is. This is Melania, I believe. Is this fourth?

[Unknown]

Oh, they're getting divorced.

[Chad Peterson]

No, no, I'm saying this is fourth wife. I think it's a three or three divorces. Yeah, I think it's three divorces.

[Unknown]

Yeah.

[Chad Peterson]

That's okay, though. I mean, love doesn't work out, right? So if love doesn't work out, should you lose your ass on it financially? No, love didn't work out. Romance and finance, man, they don't mix. That's why divorce gets so ugly, is because romance and finance do not belong in the same sentence.

[Unknown]

You don't work with your wife whenever you have a business.

[Chad Peterson]

I don't have a wife, dude.

[Unknown]

Or in the past.

[Chad Peterson]

I don't. I don't have a wife.

[Unknown]

You never got married?

[Chad Peterson]

I did one year marriage. I did one year in the institution of marriage, and I'm never going back to that warden. I promise you. I'm not doing it.

[Unknown]

Let's say you're dating someone. Do you keep the business separate from that.

[Chad Peterson]

Absolutely. Absolutely.

[Unknown]

Yeah.

[Chad Peterson]

I will never put myself in jeopardy. I will never put myself in a marriage where Supreme Court judges that I don't give a damn about, attorneys that I don't give a damn about, have some sort of rule and law and punishment over whether or not my marriage stays together. I'm not going to lose everything I worked for for a woman. I'm not a meal ticket. I'm not, I'm not a business model for a woman to, to love me so much and then divorce me and take half my shit. I'm not. I'm out of the game. I'm not doing that. And if a woman doesn't want to be with me because I won't marry her or I won't. I won't marry her without a prenup and post. Not where she doesn't get. If it didn't work out. Okay, well, good. Then we're not. We're not going to do nothing. And by the way, it's easy to find women nowadays. Easy. It's the easiest thing to do ever. It's 2025. Get yourself on three or four dating apps. You have three or four dates this week.

[Unknown]

Yeah.

[Chad Peterson]

It's not hard. So women think they had a. Have a commodity, right? Like, well, if you want me, okay, I, I don't need you. I'll replace you. Like, I'm not going along with your. I'm not gonna, I'm not gonna buy your brand of. I'm not going to marry you. Put myself in the legal system, lose half my. So you can move on. 85 of divorces are initiated by women. Damn, 85, that's high. I have never, ever seen a man get divorced and, and without a sulking, sunken, depressing result. Like, man, I loved her so much. I did everything I could for her. I don't know why this is happening. I'll tell you why, man. 85% of them will leave your ass. There's a monetary benefit for them to leave you. For men, there is no monetary benefit to leave a woman so men don't leave. It's cheaper to keep her so men will stay in the relationship. But if men could divorce that woman and get paid $1 million, you'd start seeing men leaving marriages.

[Unknown]

Yeah, I could see that.

[Chad Peterson]

Yeah. So women are monetarily incentivized to leave men.

[Unknown]

Do you think they should change some of that legislator?

[Chad Peterson]

So they wanted me to run for. For governor and. Or I'm seeing it's not governor for. For Congress. They wanted me to run for Congress. And one of the things I was going to run on was changing the marital laws because men are on strike. Men are on strike for marriage. So whenever they were gonna, they were recruiting me to, to run for a congressman. And I, what I, I was, I entertained doing it, but I decided not to because I, I felt the, the ugliness of politics.

[Unknown]

Oh, yeah.

[Chad Peterson]

And, and I was like, man, I don't think that I want to live like that. Like, I'd rather just be a businessman like I am. Right.

[Unknown]

You wouldn't get any female votes too.

[Chad Peterson]

Well, I, I don't know, man. I mean, look at Trump. He got a lot of female votes. Votes, you know. You know, I think things are changing. I think women are getting smarter. I think there's a lot of women out there that are coming out with these very same messages. They, you know, women out there, like Pearl, I don't know.

[Unknown]

Yeah, Pearl, she's cool.

[Chad Peterson]

Yeah, she's cool as hell. But she's given facts, you know. Now if I say something about women, then I'm a misogynist.

[Unknown]

Right.

[Chad Peterson]

But if she says it, it's just facts and data, right?

[Unknown]

Yeah.

[Chad Peterson]

And so she's doing a good job, you know, and, and saying things that are factual. But everything that I've said today is factual. Women are incentivized to leave men monetarily. Well, if, unless you change that, then it's not going to get fixed. If you change the fact that women get paid to leave men. And in the current judicial system, if you change that, you'll have less divorce.

[Unknown]

Yeah. Right now it's 50 to 60% divorce rate and a lot of sexless marriages.

[Chad Peterson]

Right. So it's more than 50. It's more than 60%, though they don't tell you that number. Divorce is closer to 75%. And the men that are in those marriages, again, it's cheaper to keep her. And by the way, girlfriends make better wives, okay? As soon as you marry somebody, as soon as you marry a woman, she's not going to treat you as well as what she did when she was your girlfriend. It's just not going to happen, okay? Because as soon as a woman marries you, there is no threat of other women. Now she's got you. She will be on her worst behavior after she marries you. So girlfriends make better wives.

[Unknown]

Damn, that's kind of scary to think about. Right?

[Chad Peterson]

And it's real.

[Unknown]

You've seen that?

[Chad Peterson]

Yeah, it's real. It's 100. I've seen it non stop. I've Been with women. And the more that I'm with them, the longer that I'm with them, the. The. The less of. Of a good woman they are.

[Unknown]

Damn.

[Chad Peterson]

But I can go. But I can replace her with another woman, get a new girlfriend, and she's 10 times better than the woman that. That I was just with because she. Because she knows that she has to be on her best behavior because she knows that I will move on. As soon as you marry a woman, they get safe, they get secure, and then they. They. They don't treat you as. Well.

[Unknown]

Yeah, I was gonna say, it must be some survival, like, instinct or something, right?

[Chad Peterson]

Yeah, Because. Yeah, because men are hunters, but so are women. Women are hunters for. For security, safety, and locking it down with man. And men are hunters for sex, mostly.

[Unknown]

Yeah.

[Chad Peterson]

Sex and money. We. We fight. We. That's what we do. Like, we're not. We're not in the caveman days anymore, but we're in a concrete jungle. And so that is what it is. You got to go work, make, you know, you got to go kill. And we chase women for. For sex, too. Okay? What? Women hunt men down for security, safety, and status. So as soon as they get that security, safety, and status, they become. I don't know, they become less happy. They're not as happy with their man. Like, why am I not happy? You know? And men say that too. Men are like, hey, you said you wanted to be married. You said you wanted this big, beautiful home. You got a brand new car. I work my ass off. I make millions of dollars a year. Why aren't you happy, woman? And the woman would say, well, because I have everything I want.

[Unknown]

Hmm.

[Chad Peterson]

I can't have everything I want. Then I won't be happy. I have to be miserable and unhappy, and. And that will make me happy. If they were saying it honestly, that's what. That's really what it is. So a woman all over life, she wants to get a man. She wants to have him do well. She wants him to be in shape. She wants him to own his own business, make lots of money, and have a nice home and cars, you know, brand new cars and. And kids running around the house. And the woman gets all that, and she becomes miserable.

[Unknown]

Interesting.

[Chad Peterson]

And then the man's like, wait a minute. I thought I was doing everything I needed to do to make this woman happy. And trust me, believe me, that women will leave that man who did everything right for a man who won't do right for her.

[Unknown]

Not many of these women out there, but could you date A woman that made more money than you. Yeah, you could?

[Chad Peterson]

Absolutely. Yeah, absolutely. I mean, I don't know if I could really find them, though.

[Unknown]

Yeah, there's not many.

[Chad Peterson]

No. I don't know where I would find one, but I, I absolutely would. Yeah. If I could find a woman that was making 10, 15, 20 million dollars a year and treated me well, absolutely I would do that.

[Unknown]

So a lot of women, when they make that much, they're in their masculine energy.

[Chad Peterson]

Well, when they make that much, they start thinking, why do I need this man? If a woman started making more money than me, she'll start naturally thinking, why do I need this man? Why do women need men? Safety, security and status. So if they already have safety, they already have security and they already have status. And what am I around for? And now, now a woman will be living with the same reality that a man lives with. Because why do men have women for companionship. Like, the list of what men want is very, very small. And the list of what women have for men is very, very tall. Right. So at the end of the day, what do men want? Women for companionship, A friend somebody do things with, confide in. You know, I mean, women are wonderful at that. But again, once, once they have safety, security and status, then men become, I mean, not that important. I mean, we're important for our sperm, I guess. But if women are beyond the, the need for that, they have safety, security, status and the sperm, the babies are gone and they make all their money, men become less valuable to a women at that point.

[Unknown]

So it's almost like you shouldn't give all that quickly. You should spread it out, right?

[Chad Peterson]

What, safety and security?

[Unknown]

Yeah, yeah.

[Chad Peterson]

I mean, you give a woman everything she wants, she'll be unhappy.

[Unknown]

That's crazy. Isn't that crazy to think about? Yeah, but it's everything.

[Chad Peterson]

They're on how you give them everything they want. They're unhappy and they don't even know why they're unhappy. They're just unhappy.

[Unknown]

Well, it's almost like if you win the lottery as a man or a woman, you're like, you're going to be unhappy usually. Right. A lot of those guys go broke and they blow it all. Yeah, it's too much, too quick.

[Chad Peterson]

Yeah. Women need more drama. They need more emotional ups and downs of what men do. I mean, us men, we're out there battling every day. We're gladiators out there in the concrete jungle. We're working, we're doing our thing, we're working hard, we're grinding and the woman is at home. She doesn't have to work, she doesn't have to fight. You know, she's doing the dishes, she's taking care of the man, taking care of the house. And that's cool. But women need the drama. If women didn't need drama, then why are all these dramas on tv? Why are all these reality TV shows dominating the. The tv?

[Unknown]

Right?

[Chad Peterson]

Why do women watch it? They need the drama. They need the chaos. They, they don't like Steady Eddie. They don't like the grind that it takes. And, and the simplicity of what life really takes, which is daily work, execution, grinding it out, dreaming and succeeding. They, they, they can't live there with a man. A man comes home, he doesn't want drama and chaos. But the woman needs that in her life. Emotional. She needs.

[Unknown]

God.

Where could people get in contact with you?

[Chad Peterson]

Chadpeterson.com Perfect. Go to Chadpeterson.com and I'll show you how to have wealth to time and life.

[Unknown]

Check them out. And ladies, if you want to date this man, slide in his dms.

[Chad Peterson]

They already do. They slide in my dms.

[Unknown]

I bet they do.

[Chad Peterson]

They do.

[Unknown]

All right, guys, check them out. See you next time.