The $100K Instagram Boost Mistake No One Talks About | Shawn Lynch & Jentry Kelley DSH #922

Summary

Digital Social Hour: The $100K Instagram Boost Mistake No One Talks About | Shawn Lynch & Gentry Kelley DSH #922

Release Date: November 25, 2024

In this engaging episode of Digital Social Hour, host Sean Lynch sits down with co-host Gentry Kelley to discuss the often-overlooked pitfalls of investing heavily in Instagram boosts. The duo delves deep into their personal journeys, business ventures, and the evolving landscape of social media marketing. Here’s a comprehensive breakdown of their insightful conversation.

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1. Personal Connections and Backgrounds

Sean and Gentry kick off the episode by sharing anecdotes about their names and heritage, highlighting the complexities of surname spellings and ancestral research.

• Gentry Kelley ([01:02]): "I like that’s very confusing... Originally spelled K-E-L-L-E-Y, but people often misspelled it with a Y."

They discuss their Irish roots and how modern DNA testing services like 23andMe and Ancestry have influenced their understanding of their lineage.

• Sean Lynch ([02:07]): "I found random cousins through these platforms, but it became overwhelming with constant messages."

2. Journey into Entrepreneurship

The conversation shifts to their entrepreneurial paths, emphasizing Sean’s transition from e-commerce to real estate and the challenges therein.

• Sean Lynch ([06:53]): "Back then, my conversion rates were around 82%, which is unreal compared to the current 2-3%."

Gentry shares her initial struggles with securing loans for real estate projects and how a chance meeting with Sean’s business partner set the stage for future collaborations.

• Gentry Kelley ([04:38]): "I wanted to build a spec home but didn’t know how to get a loan for straight land without paying 50% down."

3. The Challenges of Social Media Marketing

A significant portion of the discussion revolves around the pitfalls of relying heavily on Instagram boosts for business growth.

• Gentry Kelley ([07:21]): "TikTok Shop looks like an Alibaba or junk store to me. I’m not sure if it’s worth the investment right now."

Sean shares his insights on the evolution of digital advertising, comparing past strategies like Google Ads to current trends involving AI and emerging platforms.

• Sean Lynch ([08:00]): "There’s always something new in social media. It's constantly evolving with AI and everything else."

They debate the effectiveness of TikTok Shop, with Gentry expressing reservations about product quality and the additional workload required to manage new platforms.

• Gentry Kelley ([07:50]): "I don’t have enough staff to add the TikTok shop. It takes off, I’d have to hire someone new for that."

4. Mental Health and Genetic Factors

The hosts open up about their personal battles with anxiety and ADHD, linking these to genetic factors like the MTHFR mutation.

• Gentry Kelley ([10:00]): "People with ADHD and anxiety often gravitate towards entrepreneurship because of their inherent drive and ability to juggle multiple tasks."

Sean discusses his lifelong struggles with anxiety and how understanding his genetic makeup through MTHFR testing has been pivotal in managing his mental health.

• Sean Lynch ([10:18]): "I started getting anxiety and panic attacks at 15 and 16 without any traumatic event triggering it."

5. Experiences with IVF and Surrogacy

A heartfelt segment where Gentry shares her IVF journey, miscarriages, and eventual turn to surrogacy, highlighting the emotional and physical toll it took.

• Gentry Kelley ([12:29]): "Switching to the right supplements made all the difference in my pregnancy outcomes."

Sean recounts their successful experiences with surrogacy, balancing the complexities of the process with the joy of expanding their family.

• Sean Lynch ([13:14]): "Our surrogate recently helped us welcome a daughter, and she’s offered to do another one for us."

6. Building and Growing Their Podcast

The duo discusses the inception and growth of their podcast, Official Success Formula, emphasizing the importance of consistency and leveraging personal networks.

• Gentry Kelley ([17:02]): "We’ve started the podcast earlier this year and have about 27 episodes under our belt now."

Sean highlights strategies for increasing podcast visibility, such as boosting episodes on YouTube, despite rising costs.

• Unknown Guest ([52:57]): "You can boost your YouTube episodes to attract bigger guests and increase your audience."

7. Industry Insights: Cosmetics and FDA Regulations

Gentry provides an in-depth look into the cosmetics industry, particularly the recent FDA regulations that have heightened the barriers to entry.

• Gentry Kelley ([41:02]): "The FDA takeover means we now have to rigorously document every ingredient and label, costing thousands in redesigns."

She underscores the shift towards natural and plant-based products in response to consumer demand and regulatory pressures.

• Gentry Kelley ([43:05]): "Parabens are being phased out, and there's a move towards cleaner, hormone-free ingredients."

8. Future Trends: AI, Fake Foods, and Artificial Wombs

The conversation ventures into speculative territory, discussing the potential future of food production with AI and artificial wombs, and the ethical implications thereof.

• Gentry Kelley ([60:16]): "Artificial wombs could revolutionize childbirth, but it raises questions about attachment and humanity."

Sean shares his skepticism about such advancements, emphasizing the need for tangible proof before accepting these technologies.

• Sean Lynch ([47:03]): "I am open to changing my mind if I see concrete evidence, but for now, I’m skeptical of AI-manufactured foods and artificial wombs."

9. Navigating Social Media Platforms

They explore the challenges of maintaining authenticity on social media amidst algorithm changes and increasing costs for content promotion.

• Gentry Kelley ([53:05]): "Boosting a single viral video was costing me $1,400 a day to keep it visible."

Sean and Gentry discuss the impact of platform algorithms on content visibility and audience engagement, sharing personal anecdotes of dealing with shadow bans and restrictive policies.

10. Conclusion and Takeaways

Wrapping up, Sean and Gentry emphasize the importance of adaptability in business, the value of genuine connections, and the necessity of ongoing education in personal and professional spheres.

• Sean Lynch ([36:56]): "Our podcast aims to inspire by sharing detailed stories and tactical information that listeners can apply in their own lives."

They encourage listeners to seek balance between leveraging social media for business growth and maintaining mental well-being, highlighting their own experiences as a testament to navigating these complexities.

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Notable Quotes:

• Sean Lynch ([09:37]): "I never invest in a low margin product-based business anymore. It’s just too hard."
• Gentry Kelley ([12:29]): "Simple fixes, like changing supplements, can have a profound impact on health and pregnancy outcomes."
• Sean Lynch ([36:56]): "Kids can't prepare their own taxes, yet that's a life skill everyone needs."
• Gentry Kelley ([43:05]): "The FDA regulations have created an extra layer of accountability, which is good for consumer safety."

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Final Thoughts

This episode of Digital Social Hour offers a candid exploration of the intersection between personal struggles and professional endeavors. Sean and Gentry’s transparent discussions provide valuable lessons on resilience, strategic marketing, and the importance of holistic well-being in achieving success. Whether you're an aspiring entrepreneur, a seasoned business owner, or someone navigating personal health challenges, this episode is packed with actionable insights and heartfelt stories that resonate on multiple levels.

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For more episodes and to stay updated with Sean Lynch and Gentry Kelley’s journey, follow their podcast, "Official Success Formula," available on all major platforms including Spotify and YouTube.

Transcript

[Gentry Kelly]

Hey, music fans, there are some great concerts headed this way. Don't miss out on all the shows in your favorite venues, like Deftones at Madison Square Garden, Eagles at the Sphere, and Foster. The people at the Ryman Auditorium. Tickets are going fast, so don't wait. Head to livenation.com to get your tickets. Now that's livenation.com.

[Sean Lynch]

I think the overall cost is probably lands between 110 and 120.

[Unknown]

Wow. My one qualm would be that mother child connection, though.

[Gentry Kelly]

So that's not an issue at all.

[Unknown]

It's not an issue.

[Gentry Kelly]

You're a dog lover or a pet lover. That dog didn't come out of your. But you've had a dog for 10 years. Like you love some people who don't have children. Like they love their dogs. Like they love a child. And I knew that if I didn't have her myself, it was going to be fine.

[Unknown]

All right, guys, fellow podcast here with me today, Sean lynch and Gentry Kelly. We share some names here, don't we?

[Gentry Kelly]

I like that's very confusing.

[Unknown]

It's my first name and your last name.

[Gentry Kelly]

Except for we spell it right. I spell Kelly correctly.

[Unknown]

Oh, you think that's the right way with the E?

[Gentry Kelly]

Yeah, that's the Irish way. Are you Irish?

[Unknown]

I'm Irish. But isn't just the Y Irish, too?

[Gentry Kelly]

I don't know. I think that's. They say that when people came to America, they didn't know how to spell their last name. So I think the original way, I think from my research is K, E, L, L, E, Y. But people didn't know how to spell, so they would just. And they would just go a little mixture. So there was a couple of decades where my name. My aunt searched all the way back to the 1600s when my first members came across on the Irish boat ship. And there was a couple of decades where they were spelling it with a Y. Wow.

[Unknown]

You were able to go that far back. That's. That's interesting.

[Gentry Kelly]

Yeah, she went all the way back.

[Unknown]

How were you able to go?

[Gentry Kelly]

Ancestry.

[Unknown]

Ancestry.

[Gentry Kelly]

I did 23andMe, but see, I did.

[Unknown]

23Andme, but Ancestry just got acquired by, I think, a big company. Right. Did you see that?

[Sean Lynch]

Yeah, I did.

[Unknown]

And. And now I don't trust it.

[Sean Lynch]

Yeah, it was somebody that used data for something. I forget who the.

[Gentry Kelly]

He won't do it. He won't do the. The DNA stuff. He's like, I really want the government to have my.

[Sean Lynch]

Well, it's not that I'm maybe have a Couple kids run around, sperm donor. I don't need any kids coming later on the years and be like, that happened to me.

[Unknown]

Not with kids, but I found. Yeah, random cousin. And now they messaged me on Facebook non stop. I'm like, dude, we're like 1% related.

[Sean Lynch]

So my business partner a little bit had that. Where you can. People can connect with you. And he had all these, like, cousins, and everybody started reaching out. And so I'm like, I don't want any part of that.

[Unknown]

Especially if they see you have money. Like, it's gonna be hitting you up left and right, you know?

[Sean Lynch]

Yeah.

[Gentry Kelly]

I've always just been fascinated with that kind of stuff.

[Unknown]

It's interesting. I mean, it's important to know your lineage, right?

[Gentry Kelly]

Yeah. I got really excited when I thought I was, you know, 1%. Well, I guess it moved from Africa. It was at first, like, Moroccan or something like that. And then it moved over to Nepal.

[Unknown]

Wow.

[Gentry Kelly]

But we thought that I was going to be at least 8% Asian. It was an ongoing joke.

[Unknown]

You do look a little Asian.

[Gentry Kelly]

I know. Well, everyone always thought that I was Asian. Like, growing up on my Asian friends in high school, like, dude, you're Asian. Somebody slept with the nation. You just don't know about it.

[Unknown]

Yeah.

[Gentry Kelly]

So on instructions, Facebook, I was like, okay, we're doing it. This is when 23andMe first came out. There was like, no Asian. I mean, Nepal is Asia, technically, but, yeah, it kind of jumps around. So I guess the more research they get, the more it changes. So every year when I log in, I see different results, but, yeah, like, 99% white.

[Unknown]

Yeah.

[Gentry Kelly]

Scottish.

[Unknown]

I do notice the results change on there.

[Gentry Kelly]

Are you Asian?

[Unknown]

Yeah, half.

[Gentry Kelly]

Half.

[Unknown]

Half Asian, half Irish. Well, apparently the Irish people do have some African in them if you go really far back.

[Gentry Kelly]

Yeah.

[Unknown]

So that's why I have an Afro. I think I just learned that I never did the.

[Sean Lynch]

I Never did the 23andMe, but Sean has it, too.

[Gentry Kelly]

Look how kinky curly his hair is.

[Sean Lynch]

The older I get, the curlier it.

[Gentry Kelly]

Gets, the more hormones he takes.

[Sean Lynch]

So. But yeah, I did a report, and my grandma. My grandma or my great grandma had this box, and it had all the, like, history and everything in it. So I never did the 23andMe, but mine's mostly, like, Irish and stuff, too.

[Unknown]

Nice. So we're all Irish. Let's go.

[Gentry Kelly]

We're probably cousins.

[Unknown]

Yeah. Do both your families drink a lot?

[Gentry Kelly]

No, my family, I think my parents did not drink growing up. I didn't drink. I was 27 years old.

[Unknown]

Oh, that's so not Irish at all.

[Gentry Kelly]

I know. I hated the way alcohol tastes now. I have one cocktail a day sometimes, too.

[Sean Lynch]

I went real Irish when I was 18 to 24.

[Unknown]

Oh, yeah, you went through that party phase. Yeah. So you were partying 18, 24. So college. And then a little after.

[Gentry Kelly]

Oh, before that, I dropped out. Before that, I didn't party in high school.

[Sean Lynch]

I didn't go to college. I went to, like, three months of community college. But I did go hang out with my friend that was in college all the time, and I'm. He was partying every single day.

[Gentry Kelly]

Live the college lifestyle without actually going, technically.

[Unknown]

Is that where you two met?

[Gentry Kelly]

No, I didn't meet him until I was 27, actually, when I first started drinking when I was drunk, and I was like, I'm just gonna. No, actually, I just met him out with friends. I was actually engaged at the time when I met him, but my fiance was. You know, it was a long story, but he was hiding in the bushes, like, watching, and I'm like, dude, what are you doing? You're supposed to be here with us. There was nothing between him and I. We just talked about real estate. I was, you know, just starting in. I was in my first flip home. We had purchased something on Looks like an ebay of websites, where I got the house for $69,000. Two bedroom, two bath.

[Unknown]

Wow.

[Gentry Kelly]

So I three bedroom, two bath. And was doing all the work, like myself and kind of learning it. And so I wanted to try to build a spec home, but I didn't know how to get a loan for just straight land without paying 50% down. So I was talking to him about that. He's like, oh, no, I have a bank. 10% down. I can help you out. We didn't even exchange numbers. We didn't even talk after that. But that night, my fiance at the time didn't come home, spent the night with another girl. I was like, what? Okay, we're done. You're out. And just randomly at a wedding, like, three to four months later, I ran into him again. So that was about 17 years ago.

[Sean Lynch]

I think, though, on MySpace, we had. I gave you the name of the bank.

[Gentry Kelly]

Yeah. So like, A week later, MySpace used to have people you may know, kind of like Facebook and Instagram has now. And I clicked on it, and I was like, oh, my God, there's that guy. But I'm glad it didn't work out. And he was, like, really short with me because he thought I was with somebody. Right. He Was like, here's the name and number. And then like three months later, four.

[Sean Lynch]

Months later, we were at a friend's wedding or after party wedding. And that's where we kind of.

[Unknown]

Yeah, nice.

[Gentry Kelly]

17 years ago. It's hard to believe.

[Unknown]

Yeah, 17 years.

[Sean Lynch]

Yeah.

[Unknown]

That's impressive.

[Gentry Kelly]

It's a little older than you are.

[Unknown]

Now, so it's hard to tell Asian age, you know.

[Gentry Kelly]

Also it doesn't crack. Yeah, black don't crack, but it's Asian don't crack.

[Sean Lynch]

I've heard both 17 years. A little bit misleading because she broke up with me twice.

[Gentry Kelly]

Yeah, we've been together the entire time. Yeah, he, he worked a lot. So he started his businesses before I did. So when I met him, he was already, you know, pretty successful in e commerce and had just made Inc. 500s fastest growing companies in America. Like 150 or whatever selling supplements online.

[Unknown]

Wow. E commerce in 2007.

[Gentry Kelly]

So he was like hand printing orders.

[Sean Lynch]

Pre Amazon was still maybe a bookstore. I don't remember the.

[Gentry Kelly]

He was like hand printing orders one by one really. He would get hundreds if not thousands of orders a day. And so we would go to dinner, he'd be on his BlackBerry the whole night, get home and then he'd go straight upstairs and for like eight hours he would sit there and print every single order and guesstimate weight a mailing label before they had batch printing.

[Sean Lynch]

Well that and I would also do the customer service and I would also do the ads. So it was back then, you know, of course pre social media it was all like Google Ads. So I figured out how like a kind of arbitrage on the products and I would, I would, instead of advertising for hot products, I would just pick these like do their analytics, pick these no name products that only had like 500 searches. But I was able to get the products in. And when I posted on Google I could get a cost per click ad back then for like 5 or 10 cents. And the conversion rate was like 82%.

[Unknown]

Wow.

[Sean Lynch]

So that's how the.

[Gentry Kelly]

Yeah. Now the conversion rate you get lucky if it's 2 or 3% now. But back then it was.

[Sean Lynch]

And again it's like Google shopping and Google AdWords is. We built it. And before affiliate marketing I kind of used everybody on these like message boards. So I guess before the big Reddit.

[Unknown]

Or whatever they had the forums, right.

[Sean Lynch]

Par forum and you know, you know, workout forums and so all these different ones. And so I had affiliates in all these forums that were kind of promoting the brand. So it was just Pre social media.

[Gentry Kelly]

It'S kind of sounded like Tick Tock shop. Maybe the next one of those Sounds.

[Unknown]

Like a Tick Tock shop's converting real well.

[Gentry Kelly]

I heard my marketing guy keeps pushing for me to do it and I'm just like we just started on Amazon about know, four to six months ago. Of course we sell like direct to consumer, own a line of cosmetics. So we sell direct to consumer, we wholesale it to retail stores. We just added Amazon. Like I don't have enough staff to add the TikTok shop. It does take off. I'd have to hire somebody new for that. So do I want to add that to my plate right now? But I feel that, I feel like every day someone's mentioning TikTok shop. So I went on there and to me, from what I can see it just kind of looks like an Alibaba or like a junk store.

[Unknown]

They promote a lot of crappy products.

[Gentry Kelly]

So I think that even my marketing guy says they're really trying to push and do free advertising for brands because they're trying to bring up the value of the TikTok shop. So I don't know, maybe the next like Google adwords thing to get people hooked on your.

[Sean Lynch]

There's always something new and there always is, it always evolves. And so it's just the social media now with the AI and everything else.

[Unknown]

Is just like I like it from a business owner point of view because you just have to give them product. You don't even have to spend money. It's all commission based.

[Gentry Kelly]

So what does that explain to me how it works? I really don't understand.

[Unknown]

So you send out the product to these creators, okay, and then they make a video about it and then they take commission on all the orders and.

[Gentry Kelly]

What'S the commission rate that they get?

[Unknown]

I actually don't know the rate. I think you could set it though.

[Sean Lynch]

Yeah, you can set it. So basically like if I was selling shoes and he was selling shoes but I paid, you know, 30% commission, he only paid 20, I'd have all these affiliates that would want to.

[Gentry Kelly]

So is there a place on the TikTok shop where I can search the affiliate, the people who are pushing the products and then DM them. How do I even know who's using TikTok?

[Sean Lynch]

I have no idea. I don't have. I'm out of the.

[Gentry Kelly]

That's out of the way to figure out because I really thought I was going to have to add like all my products in a store. Like I have my Amazon store. But it Sounds like you could just do one or two like key products on there and APIs into like our shipping software. So it's not going to be a manual process but that would make everything easier.

[Unknown]

So yeah, we'll see. This is why I got out of E commerce because there's so many moving parts.

[Sean Lynch]

I never, I told her, I told pretty much anybody in my business partner. I'll never invest in like a low margin product based business anymore. It's just so hard. Especially competition is so crazy. I think somebody's in high margin businesses that I know have like a long term life. So medical and you know we're still on oil and gas and some commodity stuff but in rental businesses and real estate and so only only try to stick to stuff that I is not going to change next, next year and try to put my money there and always operate off a high margin. I mean that low margin E commerce stuff is so hard.

[Unknown]

Stressful man.

[Sean Lynch]

Yeah.

[Unknown]

Speaking of stress, like we both dealt with that. E commerce might have played a role in thinking about it now.

[Sean Lynch]

No, I had, I had, I had anxiety and panic attacks way before the, before I started a business. It, it was good and bad because I think it did help me. I would wake up every morning and felt like. I always felt like I needed to.

[Gentry Kelly]

Be doing something charged and ready to go.

[Sean Lynch]

Well no, I'd have so much anxiety for no reason.

[Gentry Kelly]

When you sent me an article the other day about people with ADHD and anxiety, those are the people who kind of go the path of entrepreneurship because they have that like built in like push to do more and be able to juggle 500 things at one time where most people can only focus on one at a time and you have to have that ability to be able to make it through a day.

[Sean Lynch]

Yeah, I agree. I don't know what caused it. I mean it was just. There was no life traumatic event or anything. I just started getting it all the time when I was 15 and 16 years old. Had no idea what it was at the time and I wish I would have known then what I know now with like a lot of longevity stuff, genetic testing and, and so definitely trying to share with as many people as I can. I'll tell everybody about it. Just as far as the stuff that I'm doing.

[Gentry Kelly]

Do you deal with that with mthfr?

[Unknown]

Yeah. And that test? Yeah. I wish I knew about it earlier because I got it. Gary came on the show last year, I got it and then realized I had two gene breaks. So I was like holy crap. I eat Italian food every day. Like it's folic acid or whatever is in it. So.

[Sean Lynch]

Yeah, you have no idea.

[Gentry Kelly]

If you eat pasta from Italy, they don't spray it with folic acid.

[Unknown]

Yeah, I wasn't. I was eating the cheap one in a blue container or whatever that's called.

[Sean Lynch]

You would think that something that simple, they're like, oh, you just need to take this methyl folate. Yeah, right. Like I've had anxiety my whole life. There's like, I've take. I've tried all kinds of stuff.

[Gentry Kelly]

Same thing with me.

[Sean Lynch]

Holy. It really works.

[Gentry Kelly]

And pregnancy, like people miscarry all the time. Are going through all these rounds of ivf.

[Unknown]

That's common.

[Gentry Kelly]

I was pregnant with twins, miscarried.

[Unknown]

Oh.

[Gentry Kelly]

Realized and I had told my doctor, I told my IVF doctor from the very beginning. I was like, hey, random test that I have mthfr. A friend of mine told me that that could affect me getting pregnant. Just letting you know up front. He kind of like eye rolled.

[Unknown]

Yeah.

[Gentry Kelly]

And I'm like, they don't know. They make. Well, they make. It's not something that's really pushed in. Typical med school.

[Unknown]

Not at all.

[Gentry Kelly]

But all I had to do was switch a supplement and I got pregnant. So when I was blogging about the whole thing, I'm like, I spent my whole life trying to not get pregnant. This is going to be so easy. Now I want to get pregnant. So we put two embryos in and one didn't stick and the other one, I ended up. She stopped growing. So there was a heartbeat and there wasn't a heartbeat and there's a heartbeat again. And if you don't. I'm taking folic acid thinking that's the right thing to do. But if I would have just been taking folate the whole time, then the wow.

[Unknown]

The baby method process.

[Gentry Kelly]

Well, I mean, who knows what it really could have been. But the baby was tested genetically going in and out. There was nothing wrong with her. But you just can't build like the chain, the DNA chain if you're not taking in the right amount of folate. So if you're taking folic acid, your body's just regurgitating and it can't go through the funnel. Crazy through the whole chemical process. So sometimes a really quick, easy supplement change like that. And I've been talking about that now for probably four or five years since I got pregnant with my son. And all I did was change that.

[Unknown]

Such a simple fix.

[Gentry Kelly]

Yeah, simple fix. But I mean these IVF clinics don't make money.

[Unknown]

Yeah.

[Gentry Kelly]

You get pregnant the first time.

[Unknown]

It's such a crazy thing because all my friends right now have had a miscarriage. Yeah. Almost every single female I know in their 20s and 30s has had one.

[Sean Lynch]

Yeah. That's a good thing to check it out. It's so cheap. Right. And it's so simple just to do a test.

[Gentry Kelly]

It's a 39amonth vitamin that I took when I was pregnant.

[Sean Lynch]

Wow.

[Unknown]

That's it.

[Gentry Kelly]

And I'd have a terrible pregnancy for 500 other reasons. But at least I was able to carry a baby. But we had a surrogate this last time for a baby we just had three, four weeks ago so.

[Unknown]

Oh nice.

[Gentry Kelly]

I didn't want to go through that again.

[Sean Lynch]

That was the best thing in the world.

[Unknown]

Surrogate you'd recommend that? Yeah.

[Sean Lynch]

Froze embryos. So it's you know our, our embryo that we froze six years ago. She had our son and then we have, we had just a daughter through a surrogate recently and we have two more, two more frozen and surrogate said she'll actually do another one for us so.

[Unknown]

Holy crap.

[Sean Lynch]

Six months. It's like round two.

[Gentry Kelly]

We're going to be 50 year old new parents.

[Unknown]

Let's go. How much was the surrogate you pay?

[Gentry Kelly]

It's kind of like with ivf you don't really know what the bottom dollar is because you're paying here, here and here. You have like a escrow account. They're paying her monthly.

[Sean Lynch]

Her fee in Texas was 55 000.

[Unknown]

Holy crap.

[Gentry Kelly]

That's nothing though. That's nothing though because there's. I mean you're carrying a baby for a whole year. You're going to doctor's appointment.

[Unknown]

It's a full time job.

[Sean Lynch]

She almost deserves it. Yeah, that's a really tough.

[Gentry Kelly]

But they get reimbursements on like you know, food, prenatal massages. Not food but like clothes. Like she has to buy certain clothes.

[Unknown]

Well I would want them eating healthy though if she did.

[Sean Lynch]

Yeah.

[Gentry Kelly]

She actually said she was. She ate a lot better than she normally and our baby was perfect.

[Unknown]

Nice.

[Gentry Kelly]

Very. We're very, very lucky. There was no issues. The pregnancy was super. There was so not dramatic like mine. I had everything like preeclampsia. I don't know. You probably don't know any of this stuff. Gestational diabetes. I almost had a stroke when I went into labor.

[Unknown]

Yeah.

[Gentry Kelly]

It was just a lot on my old ass body to go through that. My body was like what the hell are you doing? You too old for this. But everything was flawless with her. And she was like, I was drinking green juices every day to try to get in the right protein. She was taking that vitamin. I said, you know what we call that? Not profilight. What do you call it when you're. You're treating something when you don't even know it's a thing? I was like, just go ahead and take this ritual vitamin just in case you have MTHFR.

[Sean Lynch]

Also, the. Just so people know, it's not just 55,000. So the agency fee is about 25. I think the overall cost is probably lands between 110 and 120.

[Unknown]

Wow.

[Gentry Kelly]

You pay their insurance?

[Sean Lynch]

Yeah, you pay. You. You pay entrance. And it's a net net to them, the 55. So car rides to the doctor and Ubers and all, you're paying for everything. So they net the 55.

[Unknown]

Oh.

[Sean Lynch]

So yeah, yeah.

[Unknown]

I think one of the Kardashians did that, right?

[Gentry Kelly]

I think she did a couple of them think Kim did.

[Unknown]

My one qualm would be that mother child connection, though.

[Gentry Kelly]

So that's not an issue at all.

[Unknown]

It's not an issue.

[Gentry Kelly]

So I already have daddy issues. So I considered doing surrogacy because of the MTHFR thing and the miscarriage. I was like, you know, if I can't get pregnant, I may have to go that route. But I was really nervous because I had issues, you know, with attachment issues. Anyway, I've always been like that. I'm just not a super emotional person. And I was like, I'm probably not going to bond with a child that is not mine. So I had my first one. Like I said, with the right kind of vitamins, I was able to keep the pregnancy. Terrible pregnancy. He came early due to the stroke. Not even that early, but he had wimpy white boy syndrome, which is a white male born a little bit too early. The organs aren't fully developed, so he wasn't breathing properly. So he was a NICU for three days.

[Unknown]

Wow.

[Gentry Kelly]

By the third day, I told Sean I was like, I'm going to get off all these medications from the C section because I don't feel like I'm bonding with him. I don't feel anything towards this thing. You know, I see videos and pictures. I'm gonna love this thing more than life, like as soon as it comes out of the vagina. And I'm like, I'm not feeling that way. So I think all these pills that I'm on are like blocking that emotional connection. I was more connected with her when she came out than I was with him.

[Unknown]

Whoa.

[Gentry Kelly]

When he came out.

[Unknown]

Crazy.

[Gentry Kelly]

And the best. And this is a silly analogy, but the best analogy I can give. If you're a dog lover or a pet lover, that dog didn't come out of your vagina. But you've had a dog for 10 years, like you love. Some people don't have children like, they love their dogs like they love a child. And I knew that if I didn't have her myself, it was going to be fine. And as soon as she came out, I got to cut the cord, which was totally creepy. Almost cut her little toe. I was getting with the cord, and then I got to do skin on skin contact immediately. And then she was immediately with me.

[Unknown]

Nice.

[Gentry Kelly]

So it wasn't like with him when he was in NICU for three days. She was immediately in the room with me.

[Unknown]

Wow.

[Sean Lynch]

Yeah. So it was a good experience. We.

[Gentry Kelly]

Yeah, it was great.

[Sean Lynch]

And she didn't have to be pregnant.

[Gentry Kelly]

I was a little nervous something was going to happen. I was like, well, what if the surrogate wasn't, you know, when she's smoking crack? You know, something you always, like, think of, what if they're doing something while they're pregnant and you don't know about it? But I totally trusted her, and she's a good person.

[Sean Lynch]

She ended up being really amazing. It was.

[Gentry Kelly]

We got, like, experience.

[Sean Lynch]

Yeah.

[Unknown]

Nice.

[Sean Lynch]

We definitely recommend it.

[Unknown]

Let's go. Diving into your podcast now. Official success formula. You guys just started it, right? 25 episodes in.

[Gentry Kelly]

Yeah. Started it earlier this year. Started filming. Like I said, I think this is number 27. I kind of start losing count until I go through the spreadsheet. I kind of had the idea because I don't own a line of cosmetics. And so I was, like, thinking of, you know, have this wasted space in my basement. I would love to be able to connect with more people, but I'm not a serial executor like he is. He's balls to the wall. You know, I just would talk about it a little bit more. And then so finally he was just like, listen, I'll do it with you. Sean didn't even have social media until this year.

[Unknown]

Wow.

[Gentry Kelly]

Zero. So he. I was like, there's no way that you're going to get behind camera and do this with me. He's like, no, I want to. I think it'll help with my communication skills. So we decided to do it together. And then I would say maybe February, March. We filmed our first one, and then we wanted to get a lot in the pipeline knowing the baby was coming. We didn't want to have to get behind if something happened or what, whatever. So yeah, we have 27 under our belt now and about 8ish posted.

[Sean Lynch]

If it was up, if it was probably up to me, I'd be doing what you're doing, 800 a year.

[Gentry Kelly]

Once we get our traction, I don't mind like moving it up later.

[Unknown]

Yeah.

[Gentry Kelly]

But I'm still very hands on with my four businesses that it's hard for me involved in.

[Unknown]

Makes sense.

[Sean Lynch]

So it's, it's, it's way tougher for her. Luckily, you know, have a great business partner and you know, our companies, we have great executives now. And so they're at a level where I'm, I'm not so like involved in every single thing. I don't touch everything every day in the company. And so of course it's easy for me to say that, but I'm like pushing her. I'm like, let's do more, more, more. We're about to have the kid. Let's, let's do three this week, four this week. And so I'm like you, I'm like, more volume. You're going to get better at communicating.

[Unknown]

Yep.

[Sean Lynch]

And you're gonna get better traction on social media.

[Gentry Kelly]

Right.

[Sean Lynch]

With the clips that come out and you know, some are going to take off and some you just have more chances at bat. Right?

[Unknown]

More chances. Yeah, yeah. I'm posting like five a day right now.

[Sean Lynch]

And the, just the communication and the connections too. People you're meeting.

[Unknown]

Oh yeah.

[Sean Lynch]

So cool.

[Unknown]

It's huge. Yeah.

[Sean Lynch]

You guys met some good friends already. Just, I mean you kind of form a bond with some of these people because you're like, this person's like super like minded like me.

[Unknown]

Right.

[Sean Lynch]

And so in your, in your town, wherever you're from, you don't meet all those people that are that much like minded like you are. And so the podcast is super helpful.

[Unknown]

Absolutely.

[Sean Lynch]

So it's been really cool. Good experience.

[Unknown]

Was one of those people, Wes Watson?

[Sean Lynch]

It was.

[Unknown]

Yeah, I love it.

[Gentry Kelly]

Yeah. When he first, when he first told me, he's like, hey, we're interviewed this Miami guy, I said, okay, what's his name? I follow him on social. I was like, holy shit. I mean I'm a lot, I mean I don't have a filter, but he's like, he's next level.

[Unknown]

Yeah, yeah, yeah. I don't know anyone.

[Sean Lynch]

Yeah, yeah, he's, he's, you know, that's how he's built his brand. And I think a lot of people kind of need that hard, tough talk. I mean, it's just. There's a. There's a. There's a group of people out there that have to have that.

[Gentry Kelly]

Well, if you watch him, I mean, it just only took. At first, I was just like, oh, dear Lord. But then after a week, I'm like, what are he saying is true? And just like Sean said, people need to hear. They need that push to say, yeah.

[Sean Lynch]

Some people are just. That's.

[Gentry Kelly]

Get out of your bed and they'll be a lazy asshole, you know?

[Unknown]

Did you guys see another side of him, or was he like that on the podcast?

[Gentry Kelly]

No, he's like that in person, too.

[Unknown]

Oh, he's like.

[Sean Lynch]

He's legit. He's not making it.

[Gentry Kelly]

He was getting in a fight with. He was like, missing his license plate for one of his cars or something. And, like, the cameras were off and he was like. Like ripping this guy a new. You know, those license plates. After a month, they showed up. Within an hour, they were at his doorstep.

[Sean Lynch]

So, yeah, it was more. They were trying to. These brokers were trying to hold his money. It wasn't just about the license plate. But, yeah, he's. He's. He's that guy off camera. He's motivating and.

[Unknown]

Yeah. Interesting style. You seem to be more reserved, more calm. I am different leadership style.

[Sean Lynch]

I am totally different. Yeah, very much so.

[Unknown]

Yeah.

[Sean Lynch]

I don't think. I don't. I don't have that in my body to go and yell at people every day.

[Unknown]

Was that from your anxiety? You think you're kind of just.

[Sean Lynch]

Yeah, probably. I've just always been like that. Like, I'm just more of a calm person. I try to think through things and. And try to make the best decision as possible. I don't. I don't like getting emotional enough.

[Gentry Kelly]

He's not.

[Sean Lynch]

Probably react like that. Yeah, I don't. I don't even know if I can react like that.

[Gentry Kelly]

I do. Hormones helped me, but, yeah, she's like, two or three years ago, I was in a really bad place where I just. I was just over peopled, as I say.

[Unknown]

Yeah.

[Gentry Kelly]

And just because, you know, I'm dealing with artists, makeup artists and hairstylists too, so just like the. I. Very high standards. I want everybody to work the same way I work, which is the way I worked. Even when I worked at Neiman Marcus, like, I always put in 110%. So I have high expectations. But, you know, you just got to realize that it's not their business. They're not going to treat it the same way you do. And don't get so frustrated and don't just harp on the same thing over and over. Just put you in a really bad place. But he's my good. He's my coach too.

[Unknown]

Yeah.

[Gentry Kelly]

Yeah. Always saying, like, don't worry about. It's not that big of a deal. Like, these are not real problems.

[Sean Lynch]

Yeah. We make a. Make a pretty good team.

[Unknown]

I love it.

[Sean Lynch]

You know, the first time we ever work together though on a business is technically the podcast.

[Gentry Kelly]

And she a little rough.

[Sean Lynch]

Yeah, she. Well, no, because I'm. Go, go, go. Push, push, push. And she's like, you know it. She's juggling a lot of things and so it. Every once in a while she'll. She'll freak out. You got to slow down. You got to do this. You got to cross your eyes and dot your T's.

[Unknown]

I'm like, yeah. Mixing business and dating is tough sometimes.

[Sean Lynch]

We're pretty good.

[Gentry Kelly]

He owns an oil and gas company too. So it's between the oil and gas company. He does construction and we were doing our personal house and then we just bought a lake house too.

[Unknown]

Yeah.

[Gentry Kelly]

So he's like doing a flip house at the same time. He's doing those two projects. We're sharing contractors. We were living in a hotel for eight months and I'm like, we have a kid, the nanny and the dog. And my dog Seasons. Then my dog died and we were in the hotel and it was just like a lot. It was a lot going on.

[Unknown]

The dog died in the hotel.

[Gentry Kelly]

Yes.

[Sean Lynch]

We had her for 15 years.

[Gentry Kelly]

She was older, but she was on her last. But it was like a lot going on at one time. And I was like, I just want to be in my house.

[Unknown]

I feel that moving is stressful. I just moved. Takes a lot of time.

[Sean Lynch]

You said, you said you were in LA for a couple months.

[Unknown]

I was in LA for five months, but I just moved within Vegas and yeah, that was a full time job. Just getting all the contractors and everything. This is my first house.

[Gentry Kelly]

So you're living in an apartment until your house was done that you found?

[Unknown]

I was renting a house. Yeah. No, we bought.

[Sean Lynch]

Okay.

[Unknown]

Building probably would have been intense. Are you guys building?

[Sean Lynch]

I mean, it was rental.

[Gentry Kelly]

It was basically renovate.

[Sean Lynch]

Yeah, it's a renovation. It's old 1930s home that we live in.

[Unknown]

Wow.

[Sean Lynch]

We took down to the studs and renovated. So it's pretty much like new construction. So it's still all the.

[Gentry Kelly]

We're almost done. Yeah, well, we were almost done in the hurricane hit in Houston, and then a tree fell off.

[Sean Lynch]

I saw that.

[Gentry Kelly]

So that was like, another probably $50,000 worth of damage. And then you can't file an insurance claim because if you do, they're probably going to drop you. Yeah, it's a renewal because everyone's trying to get out of Texas.

[Sean Lynch]

It's getting really weird on. On the insurance stuff in Texas because of the hits they're taking with all these storms and ice storms and all. Just everything.

[Gentry Kelly]

So unless it's a complete loss, it's not even worth filing a claim.

[Unknown]

That's crazy.

[Gentry Kelly]

Which. That sucked really bad of the house. Almost to the finish line. We had, like.

[Unknown]

Yeah. One yard line left. Have you guys seen the insurance rates in Cali go up? Holy crap.

[Sean Lynch]

I'm not too much.

[Unknown]

No, just accidents. It's doubling car accidents.

[Gentry Kelly]

Oh, for cars.

[Unknown]

Yeah. People are winning all their claims.

[Gentry Kelly]

What was your insurance when you were there?

[Unknown]

Well, I didn't have it, but my assistant got hit out there. He won 100 grand.

[Sean Lynch]

Oh, it's like.

[Unknown]

And that's common. My Uber driver out there was driving me at the airport. He said he won 100 grand, too, like the year before.

[Gentry Kelly]

Oh, the church is settling accidents.

[Sean Lynch]

Yeah, Accidents.

[Unknown]

Yeah. So now it's like 800amonth for car.

[Gentry Kelly]

Insurance because nobody wants to pay to litigate. So it's just. It's not even worth it. You just.

[Unknown]

Yeah. These insurance companies are hurting. I think they're not used to this. I don't think.

[Gentry Kelly]

Well, especially in Texas, like, there's, like, we have one storm after another between, like, we had a freeze and a lot of people's pipes busted. It was just very snow, and I think we're out of, like, gas, power. And it was like, a triple whammy of all these things happening at one time for, like, was a week.

[Sean Lynch]

Yeah.

[Unknown]

Wow.

[Gentry Kelly]

And so that was a lot.

[Unknown]

Make me not want to move there now.

[Gentry Kelly]

There's a lot of places.

[Sean Lynch]

There's a lot of pluses. The hurricane thing and some of the weather stuff is, like, the only downside.

[Unknown]

Okay. I like how it's central. You could get anywhere in two hours. Right.

[Sean Lynch]

And it's becoming, like, one of the number one, like, food capital. For sure. It's great.

[Unknown]

Really.

[Gentry Kelly]

I think we're about to get Michelin and. Yeah.

[Sean Lynch]

Finally get some Michelin stars in Texas.

[Unknown]

Oh, yeah. We're spoiled out here. We got a ton of good restaurants.

[Sean Lynch]

Yeah. It's cool.

[Unknown]

Yeah. Vegas is Hard to beat for food.

[Sean Lynch]

That's a. I feel like Vegas would be a good spot.

[Gentry Kelly]

Would probably be a good competitor in my. I like a lot more ethnic food and more variety and more flavor than you can get at most Michelin restaurants, in my opinion.

[Unknown]

Really?

[Gentry Kelly]

Michelin restaurants, to me is just like a bunch of art.

[Sean Lynch]

Wow.

[Unknown]

You got high standards.

[Gentry Kelly]

We have. Well, we eat out every single night.

[Unknown]

Oh, yeah.

[Sean Lynch]

I don't know. Texas is it. It gives you high standards. Like, it's really good. Like, when we travel, we're like, man, none of the food is good as it.

[Unknown]

Oh, wow.

[Gentry Kelly]

We have good seafood. I mean, because we're right there on the Gulf. We have really good. Everything's nice and fresh, so any kind of seafood that you want. We're so close to Mexico, so there's a lot of Mexican influence. We have Tex Mex. You guys don't have it here if you've never been. We don't know what Tex Mex is, so they try it other places. It does not work. They don't know what Texas.

[Unknown]

The Mexican here sucks, actually.

[Gentry Kelly]

And then we get like coastal Mexican or Mexican city? Mexico City, Mexican. So we get a lot of really good, like, James Beard is our version of Michelin Awards in Houston for the restaurants and then the barbecue and just really good steak. We have a lot of, you know.

[Sean Lynch]

Just a lot of high end people are coming. It's really good. Yeah. I think Vegas will be a good spot to live. Like. Of course, we'll probably never leave Houston, you know, full time, but we have a house in Austin now and we love it there and then. But Vegas would be another spot. There's so many people in and out. There's always people coming for something, for business. I'm sure it's amazing.

[Unknown]

Yeah. I've been able to do 15 episodes a week here for almost two years.

[Gentry Kelly]

Is that why you kind of landed here? Because it's easy to get people on your podcast?

[Unknown]

No, I came here before the show even started, but no, just being here. We're booked out till December 15 a week. No issues. People are in and out. Conferences, UFC fight this weekend. There's going to be so many people for that.

[Gentry Kelly]

First UFC fight in the sphere, right?

[Unknown]

Yeah, first one in the sphere. And we got F1 here every year, which is crazy networking. Have you guys been in F1?

[Sean Lynch]

No, but in Austin, it's huge. Huge.

[Unknown]

It's huge, right?

[Gentry Kelly]

We have a track there.

[Unknown]

Yeah. How come you don't go to those?

[Sean Lynch]

I don't know. I think we might go this year. I don't know who was mentioning it to me last night. I think Zach or Mike and Bo were. I think they're coming down. And so he said a ton of people are gonna go. I would love to meet up with them.

[Unknown]

Yeah, yeah, that'll be huge. Do you guys go to a lot of conferences, events, stuff like that?

[Gentry Kelly]

In general, I go to the one that's out here for cosmetics, so there's one called CosmoProf. It's huge. If you're in the world of hair, skin, makeup, and that's where all your vendors go. So that's where you go meet packaging suppliers, fillers, and just anything related to cosmetics. I go to that in July. So this year, in July, that's when I told you it's like 115 degrees in the parking garage.

[Unknown]

Damn. Yeah. There's a conference here every week. Literally at least one a week.

[Gentry Kelly]

Not oil and gas too much. I mean, I think.

[Unknown]

Yeah. I haven't heard of an oil and gas conference.

[Sean Lynch]

It's mostly in Texas.

[Gentry Kelly]

There's not really a lot.

[Unknown]

A lot of older guys in that space. Right?

[Sean Lynch]

There is. Yeah.

[Unknown]

I didn't mean that as an insult.

[Sean Lynch]

Just like.

[Gentry Kelly]

What I noticed he's calling you old.

[Sean Lynch]

No, there is. It's. It's definitely like, buddy, buddy. You know, kind of good old boy. It does. But business.

[Unknown]

Yeah. Yeah. So how did you penetrate that at a young age?

[Sean Lynch]

I actually had sold a company and a guy that I used to build houses with and invest in real estate with, he, you know, during 2008, lost a ton of money in the real estate industry. And, you know, we were building houses together. I knew him. He was still a friend. I mean, he's a good friend of mine. And then when I sold my E Commerce company, I said, hey, let me. He started oil and gas business in 2008 when the real estate market collapsed.

[Unknown]

Yeah. Did that crash too, during that? The oil and gas.

[Sean Lynch]

I don't know. Um. I don't remember. I think it was okay during the recession. I think it was like 70, 80 bucks. But anyways, he started that business, and so he had had that business since 2008, 2009, and I had been friends with him, and when I sold my other company, I was like, hey, let's try to buy your partner out. If not, I'm gonna go do something else. Like, I'm. I'm about to go start something or do something. And so we were. I was able to buy his partner out. Everything worked out, and that's How I got in that industry, I wouldn't have been able to probably just jump in like that without him.

[Unknown]

Oh, nice.

[Sean Lynch]

Yeah. He had all the relationships.

[Gentry Kelly]

You knew nothing about the industry, literally. But they knew they worked good together in the building. Like, of all the partners Sean's had in building, like this guy he works the best with. Oh, no, I think the same. They're both like type A ocd, like clean and organized. And when you have someone that you know works like that, you work well with those people. So they just knew it was going to be a good fit. And they're great partners.

[Sean Lynch]

Plus, I saw them in a lot of bad situations when you're, you know.

[Gentry Kelly]

When you're selling houses and how he handled it. Customers.

[Sean Lynch]

Yeah. And you know, you know, his character, that's huge.

[Unknown]

Right.

[Sean Lynch]

And so it worked out and it was great. And we still buy real estate and invest in stuff today, you know, outside of the oil and gas industry.

[Unknown]

So that's cool. So you invested mainly because of him, not because of the industry.

[Sean Lynch]

Yes. Yeah. I didn't just go, hey, I'm going to pick oil and gas company. Yeah, it was. It was because of him. And, you know, I had knew of the company, I'd followed it because I'm friends with him. And so, you know, I thought it would be a good opportunity. We are in Houston. I mean, it's so big just in Texas in general. And. And so it worked out. Of course, you know, pandemic was a little crazy. Cause there's like zero work and they shut everything down. But. So that was a little rocky. But other than that, you know, we climbed our way out of it. And it's doing good. It's the. The downside. The high volume is the good side. The downside is with a frac, schedules, commodity prices, it's just so volatile. Crazy. Yeah. So you got to really try to carry no debt, low debt, and then just ride out the low cycles and try to make money when. When things are good.

[Unknown]

Yeah. That space gets really affected by politics. I noticed.

[Sean Lynch]

Yeah. So who knows?

[Gentry Kelly]

A lot of people can't make it through those slumps.

[Sean Lynch]

Right. So you'll have a lot of bankruptcies.

[Gentry Kelly]

And mergers and a lot of mergers right now too.

[Sean Lynch]

Big time.

[Unknown]

Oh, yeah. Struggling right now.

[Gentry Kelly]

So it's getting to be where there's not really a whole lot of competition anymore.

[Sean Lynch]

They're buying small guys in all the EMPs. So the production companies, like, like an Exxon or like a Chevron, they're all those guys are buying up all these smaller EMPs. And so there's just a. Like it's getting very monopolies. Yeah, it really is.

[Unknown]

Yeah. They're doing that with farms right now too.

[Sean Lynch]

Really?

[Unknown]

Yeah. Bill Gates is buying up all the farm.

[Gentry Kelly]

Okay, tell me more about that. I don't know anything about this.

[Unknown]

Oh, yeah, I mean, have you heard of its company, Apeel?

[Gentry Kelly]

Spell it.

[Unknown]

A, P, E, E, L. No.

[Gentry Kelly]

Why do I feel like I just heard something a couple of days about this?

[Unknown]

So you probably heard of it because all the fruits and vegetables at the grocery store now they're putting a peel on it.

[Gentry Kelly]

Okay, so that's what. That's exactly where I heard about it. Like the synthetic 3D printed type foods. What is this? He said he got one of those rubbery avocados the other day.

[Unknown]

Oh, you got one? Yeah, it's in grocery stores.

[Sean Lynch]

It's weird with my avocados.

[Gentry Kelly]

Like, don't want to say about. We love this grocery store that y'all don't have here. You wouldn't even know the name. We're not going to say the name. But I was like, I think those were shopping at this place. We're fine. And then he got one.

[Unknown]

Well, it's going to be everywhere. It doesn't matter. It could be the nicest grocery store, you know. So, yeah, basically on the outside of the fruit or vegetable that makes it last longer. But it's not natural. It's like, what material?

[Sean Lynch]

I mean, what's the genetic problem?

[Unknown]

It's like factory made.

[Gentry Kelly]

So we say factory made. Is it like a genetic. They're with the genetics of it.

[Sean Lynch]

Or is it actually adding a coating or something?

[Unknown]

I don't know the exact details, but basically it's not natural, which is the. The biggest thing.

[Gentry Kelly]

I just keep seeing videos and you never know what's real, fake or AI anymore. But it's like these rubbery watermelons and avocados and bananas are what I'm seeing.

[Unknown]

I've seen the fake watermelons. Yeah, that's funny.

[Gentry Kelly]

But I'm actually seeing that that's 3D printing of food. Like if, you know, if we ever get in a shortage situation or something bad happens in the future, that. That's kind of like the next plan is to.

[Unknown]

Yeah, I saw they're making fake meat now. Italy banned it though. Shout out to Italy. I'm not a fan.

[Gentry Kelly]

I could not eat that.

[Sean Lynch]

But there's no way that can be good for you. Like, but how are you. Whole food diet, like, that's the only thing we're not made to eat like a bunch of like processed stuff or, or fake stuff that they're going to manufacture in a lab. Like there's no way that's good for you.

[Unknown]

Yeah, all the stuff they're giving our kids now, it sucks to see.

[Gentry Kelly]

Well, I'm making a lot of hate for this, but definitely not vaccinating my daughter.

[Unknown]

Oh, hell no. I don't think you'll get hate from my audience.

[Gentry Kelly]

I mean, I did it to my son because I was kind of pressured to do it. My best friend's always been an anti vaxxer. She's a Democrat. Anti vaxxer. Like doesn't even go together. Yeah, I've never, she's like, I'm a rare breed. But she's always, she's worked for a chiropractor at a very young age, 18, 19 years old. And so she's always just believed in more holistic medicine. And she's like, don't do it, don't do it to him. I didn't really know. Like again, this MTHFR thing was kind of new to me. I don't know if the MTHFR and that is correlated, but if our bodies are built to not be able to digest and break down things, how by pumping a ton of aluminum in my kid, is that going to be good for him to digest? So at one years old, he had started saying, you know, small words the typical one year old would say. He would eat anything, chicken, like our nanny would make him like, you know, boiled noodles, whatever. He would eat, you know, vegetables, carrots. One years old, he got really sick after his vaccines, really high temperature. And after that the talking stopped for three and a half years.

[Unknown]

Whoa.

[Gentry Kelly]

Yeah, so he didn't talk until he was three and a half years old. He shut down. It was the blank stare, I mean, the signs of autism. Like I thought, like, yeah, we actually.

[Sean Lynch]

Took him to get him tested.

[Gentry Kelly]

Yeah, we thought we got him tested. Just the social cues, like all of that just kind of stopped. And then, you know, of course I just kept with us as a schedule, not knowing really what it was. And then everyone's like, oh, he's a boy. His nanny speaks Spanish to him. It's probably, you know, the, the being the boy, dual language. And then by like three and a half, we're like, dude, still. So he started talking a little more clearly at four, but now he's five, five and a half years old. I, I held him back. And we're starting delay in kindergarten because I don't want him to be a little bit more caught up and not put them in behind. But it's not worth it because if Sean hasn't one single mutation of MTHFR and I have a double, then our son and our daughter, without testing them, if you know genetics, they're gonna at least have one strange one. Yeah, so.

[Sean Lynch]

Yeah. So we don't know if it. That it's not worth it and it did it for sure. But we're not going to take the chance on, on our daughter.

[Unknown]

And well, they're giving the kids so many.

[Sean Lynch]

That's what I mean.

[Unknown]

Almost 100.

[Sean Lynch]

I heard what is. So she asked him, she's like, well, why does he need to get. Or why does my daughter need help?

[Gentry Kelly]

Let's start with the hospital. So the hospital, there's three things they do. They get the hep B or C. It's a B. Happy. Happy. They get the erythromycin in their eyes and they get vitamin K for blood clotting. I get that because babies are short of vitamin K when they're born. So I said, I'm fine with you doing the vitamin K. I don't feel super comfortable with it. She said, well, we have an aluminum free version, but it's in a special pharmacy and we have to order it for you. Why would that not be something that's like. And whatever. So they got me the aluminum free version. She showed me the box before she opened it. So that was fine. Ruthromyce. I'm like, at some point the kid's taking antibiotics. I'm not that worried about it. But the hep B I'm not doing. So I go in for a one week checkup. My doctor, who's a very, you know, Texas children's hospital, you know, just huge in Texas where everybody goes, he was like, what do you mean you're not doing the HepV? Why? And I said, why would I? Like, she's not gonna be on a playground with drug needles. Like, I don't understand why I need to give this to her. Like the first week. And he goes, you're not doing anything. Any vaccines. I was like, listen, I almost didn't, like, come here again for my second kid because y'all pressure me the first time. And before COVID when he was born, 2019, they told me, we do not delay vaccines, and if you want that, we're not the right place for you. So again, I just kind of felt pressured and I was like, I don't really have time to research. I'm Just gonna do it now. I regret when I called back again, they were like, no, we don't force any vaccines anymore. If you don't want to vaccinate, that's totally fine. So I said, that's why I chose this place. And he's like, so what about polio? And I said, do they even have polio anymore? Well, there's not, you know, a lot in the US but other countries. Jess is like, well, not traveling. And how many cases are in the US he couldn't even answer it. So I'm just like, I'm not really worried about these diseases that have been pretty much eradicated, at least here in the US So I'm just gonna skip it. And if there's one that I feel like he needs to have for whatever reason, we'll do it, but I'm not doing it now.

[Unknown]

Crazy. Yeah. I heard the hospitals really pushed those.

[Gentry Kelly]

They did not.

[Unknown]

Oh, the one you went to.

[Gentry Kelly]

Did I? With. With my son. They did it. Kind of like. Not that it wasn't an option, but it's like, this is what we're gonna do.

[Unknown]

Yeah.

[Gentry Kelly]

With my daughter, I told the nurse when she came in, she's like, it is no problem at all. Even the doctor, she's like, I totally understand.

[Unknown]

Nice.

[Gentry Kelly]

And hospital my own. This is great. They did. No. Nobody once pressured me for anything and offered me the aluminum free.

[Sean Lynch]

She had her son in Houston, or she had our son in Houston and then. But this is in Fort Worth. Fort Worth. Outside of Dallas.

[Unknown]

Got it.

[Sean Lynch]

And so for whatever reason, I don't know know if it was any different.

[Unknown]

But yeah, I'm looking into wellness centers and home births right now. To be honest, I'm not a hospital. Yeah, but I mean, that hospital sounds great. I don't think those are common, though.

[Gentry Kelly]

Yeah. In Texas, there's a lot.

[Unknown]

Oh, there is.

[Sean Lynch]

Yeah. Big time.

[Unknown]

Texas is different, though. That's not even part of the U.S. you know what I mean? They're like their own country.

[Gentry Kelly]

Yeah, we are.

[Unknown]

Which I like.

[Gentry Kelly]

Yeah, there's. There's a guy that we work with. His. His mom does that, and it's like she's on call 247 because she never knew he was going to give birth. And it's just jump around. She's kind of like a little small farm town. She'll just jump around different cities and do the home burst. I think they have like a doula or whatever kind of coaches you through it, and her love it.

[Unknown]

Speaking of kids, though, Sean, you want to start a school Right.

[Sean Lynch]

I do so. Well, you know, that will be like long term vision is to Elon's doing now or. No, just to disrupt the traditional education system. Because I think that, you know, the 1% of people that do good in school and become whatever, they're probably going to crush it in no market matter what they did anyways. But the other 99%, you know, either drop out or struggle or just, you know, get zero ROI when they go to college or anything else. And so they, they learn no real life skills to make you successful. There's no financial anything. There's no. It's just, it's so weird how the world has evolved so much with technology and just all this stuff, but our.

[Gentry Kelly]

Kids can't prepare their own taxes.

[Sean Lynch]

Yeah, but they, they still, they still don't. They still teach the same way as they did like seven years ago. And like, it just doesn't make. There's no life skills or business skills these generations now. It's like, it doesn't make any sense why they would still teach that way. How the world is now.

[Gentry Kelly]

I went to business school and I still don't feel like I left.

[Unknown]

Wow.

[Gentry Kelly]

With any of that basic knowledge. I mean, even when my CPA or my bookkeeper talks like taxes to me, my head explodes. I just don't really, I can't really wrap my head around a lot of it. He's self taught on a lot of that stuff and is very, very much understands tax codes. But why don't we have like a tax code class or a basic understanding.

[Sean Lynch]

In high school people don't even know what interest rates are.

[Gentry Kelly]

Yeah, that interest rate and taxes are something that no matter what, when you exit high school, you will be doing in your life that you should be taught those very basic life skills.

[Sean Lynch]

I didn't. And my parents, you know, they just didn't have that background either, so it just wasn't something they thought to teach me. I mean, I'm sure they knew what they were, but they just never taught me either. And so you just have to learn it on your own. And so part of the reason we started the podcast, you know, definitely a long term goal of mine, it'll be you need a bunch of influence to do it. And so, you know, hopefully we'll get there one day, but the podcast at least will hopefully inspire people. You hear people's stories. Yeah, we're trying to do a little bit more of the details on how they actually did it. And so to give people a little bit more tactical information to go and use. Right. And to apply in their life. And so big part of the. Big part of the podcast stuff. And then, you know, I just started on social media, but the. My personal content will, will be geared toward that also.

[Unknown]

Love it. So that's needed, man. Yeah, there's people like Elon starting schools. Tim Kennedy started one in Austin, I believe.

[Gentry Kelly]

Who else we're talking about yesterday starting one too. It's one of these podcast guys that Mike and Bo went with.

[Sean Lynch]

Yeah.

[Gentry Kelly]

Who did they go on the private jet with?

[Unknown]

Private jet was it?

[Gentry Kelly]

I think he's does a lot of stuff here in Vegas.

[Unknown]

David Meltzer. Bradley.

[Gentry Kelly]

No, Bradley. It was maybe Bradley.

[Sean Lynch]

Maybe Brad.

[Gentry Kelly]

Either Bradley or the other guy that we're starting. Yeah, we really liked him.

[Sean Lynch]

Yeah, he was a great guy.

[Unknown]

He's super connected and gratitude is important and he taught me that.

[Sean Lynch]

But even what you're doing, I mean, it's just so needed. I mean you're doing 800 and something podcasts. What's gonna have a ton of information if somebody just listens to that? Probably way more than they'll ever get out of.

[Unknown]

Dude. I get messages daily. Like, like I've saved some lives. Like it's crazy.

[Sean Lynch]

So weird, right?

[Gentry Kelly]

And so are you still answering to all those?

[Unknown]

I am. So I spend three hours a day on my Instagram dm, John, and it keeps getting harder and harder. But I learned that from Pace Morby. Do you guys know Pace?

[Gentry Kelly]

I've heard you talk about it.

[Sean Lynch]

Mike and Bo, we're going to connect us with them.

[Gentry Kelly]

Okay.

[Unknown]

They're.

[Sean Lynch]

They're, they're in the real estate side.

[Unknown]

They'll be a great guest for you. So every day from 4 to 7am he answers his DMs.

[Sean Lynch]

Yeah.

[Unknown]

So I, I kind of do that too. But I spread it out throughout the day, you know?

[Sean Lynch]

You know, Wes was like that and a couple other people we interviewed.

[Unknown]

West does eight hours a day.

[Gentry Kelly]

Yeah, I mean he's like, that's truly. If you've seen what he's been saying lately, like, I truly enjoy this. This is what I was like born to do. I enjoy. Even though he's got that tough exterior shell, I think on the inside, he truly gets off to like helping people.

[Unknown]

He like, that's awesome.

[Gentry Kelly]

He wants people to be.

[Sean Lynch]

He's also does sales. He does. I mean he's everything. There's no people.

[Gentry Kelly]

He said he just. No one can close like he can. Which is true.

[Unknown]

That's true. I don't want anyone on my Instagram DMS to be Honest to me, it's.

[Gentry Kelly]

More of a trust issue.

[Unknown]

Trust issue and like access to all that. They represent you too.

[Gentry Kelly]

But it's also very generic when it's.

[Sean Lynch]

You're going to know if somebody sends you a message like you want to have on who you don't. And it's hard to like teach somebody. Like, hey, I like this type of person very. I'm interested in this. And I mean they can, but it's never going to be.

[Unknown]

No. I give people a list of people that I want on. I have a 16 page Google Doc list of names, so I've been crossing those off every week.

[Gentry Kelly]

So do you have teams of people that reach out to others too? Yeah.

[Unknown]

Cold email or cold. I'll, I'll do the dms, but I have a team email.

[Sean Lynch]

I think I actually got a cold email even before.

[Unknown]

Oh yeah, Just randomly. Yeah, there we go.

[Gentry Kelly]

Look at that. They're on their game.

[Unknown]

Yeah. Those cold emails. Don't sleep on those. Those work.

[Sean Lynch]

Yeah. Or cold. DM was an email.

[Unknown]

Oh, DM.

[Sean Lynch]

Yeah, yeah, yeah.

[Unknown]

I DM 100 a day cold.

[Sean Lynch]

Okay.

[Unknown]

And that, that's amazing.

[Gentry Kelly]

Can you do that?

[Unknown]

I do that. Yeah. Or no, my assistant does that. But I'll respond.

[Sean Lynch]

Yeah, because it does the outreach and then.

[Unknown]

Yeah, it takes time to find people, but yeah, I'll be the one typing. Yeah, yeah. You need that personal touch, you know.

[Sean Lynch]

I think you do. I really do.

[Gentry Kelly]

I think people follow me because, I mean, you could wear any makeup brand, right, which is like clean and it's, you know, they're educational and it's simple, which is what people need if you're not a makeup artist. But people want you behind the brand and they don't want an automated.

[Unknown]

Absolutely. Do you see the makeup space changing, going more natural these days?

[Gentry Kelly]

Yeah, I think. Well, I don't know if you know this, but the FDA just took over cosmetics. So before it was a. The wild west, which made things easy, but Sean's like, dude, this is great. The FDA's taken over. Yes. It's taking a lot of your time now because we had to took every single product, every single ingredient, label photos, front, back, side, everything. You had to change thousands and tens of thousands, if not a hundred thousand dollars worth of remaking the cardboard boxes that the makeup goes in.

[Unknown]

Wow.

[Gentry Kelly]

All of the, you know, required information. You put your phone number on all the boxes. Now people should be able to, you know, place a claim with the FDA if one of your products hurt them. My stuff is. Doesn't have anything Active in it or anything crazy. So it's all organic plant based, natural stuff. So I'm not too worried about it. But some of these people who are like making with weird ingredients like now the FDA can come into your facility. You have to register your facility and your products. Where before didn't really matter. You never had to make claims of where you had your products made or whatever. Now it's all.

[Sean Lynch]

Since she's established the barrier to entry is going to be.

[Gentry Kelly]

Yeah.

[Sean Lynch]

Now. Right. And so that's what I'm.

[Gentry Kelly]

So some of the smaller companies aren't going to have like the manpower to keep up. And then I'm sure, you know, there's tattletale. Someone's going to say this person didn't meet the criteria. You're gonna have an angry customer that's going to be looking for something. They're going to get turned in and then they're going to have to close shop. So it'll put out some of the competition.

[Unknown]

Yeah. Probably be a good thing in the long run though, right? Yeah, yeah. I mean, I wish they did that with food. It's crazy that they're doing makeup first, but.

[Sean Lynch]

Right.

[Gentry Kelly]

Yeah.

[Sean Lynch]

It's like you can make whatever you want.

[Unknown]

Yeah. Supplements.

[Gentry Kelly]

Supplements.

[Unknown]

Oh my God.

[Gentry Kelly]

Food is regulated. I mean the fda, Food and Drug.

[Unknown]

Oh, is it okay. But not something.

[Gentry Kelly]

Not supplements.

[Unknown]

Yeah. Supplements are just.

[Gentry Kelly]

You could make that in your backyard and.

[Unknown]

Yeah.

[Gentry Kelly]

Whatsoever. Put whatever kind of pills. Put steroids in it or whatever.

[Unknown]

No, that happened to Ryan Garcia. They put like whatever. And then he lost his last fight technically. Because I saw that. Yeah.

[Gentry Kelly]

You'd be really careful what you're taking in the supplement world.

[Unknown]

I stopped taking most of mine. I only trust a few brands. Like I like Brian Johnson stuff and anyone anything about Thorn.

[Gentry Kelly]

It's a really popular.

[Unknown]

Yeah. They third party test.

[Sean Lynch]

Yeah.

[Unknown]

Yeah.

[Sean Lynch]

Some of the doctors that I work with recommend usually recommend that or there's another brand too that it's. They're all third party tested stuff and so that's just what you need to look for. I mean there's a lot of brands that do it.

[Unknown]

Yeah.

[Sean Lynch]

But definitely in. When you're in that industry, you know, you want to look for somebody that tests all their stuff.

[Unknown]

Wild, wild west. Yeah. I asked if it's going more natural though because a lot of these makeup brands got exposed. Right. For their ingredients.

[Gentry Kelly]

Yeah, I think there was. I have not watched it yet. I just don't have time to really watch tv. But I heard there's a Netflix documentary out there. Right now, really, it's. I can't. Makeup is in the name of it, how it's. It's not how it's made, but something like that. So I need to look it up to find out, because I did see there were some exposing going on there, whistleblowing stuff, but I haven't watched it.

[Unknown]

Yeah. Because people put it on their acne or whatever and then it gets in their skin.

[Gentry Kelly]

Yeah.

[Unknown]

So who knows?

[Gentry Kelly]

You gotta be careful. A lot of that stuff is hormone disrupts, disruptors. I mean, back in the day when I first started, everybody was putting parabens in their makeup. It was a preservative. Right now it's a huge. No, no talc. You know, you're slowly starting to see talc come out. Even though talc is if it's in a powder product, you're breathing it in. But if it's not in a powder product, it's like, do you really want that stuff, you know, that close to your skin? So you're seeing people start to clean up with the pressure from competition, which is good. We needed that in this industry. Like I said, the FDA regulation is an extra pain in our ass. But supplements is probably next. It's just going to take one person in the industry to really, really push for it. That's how it happened with makeup. There was one brand really trying to push and lobby to get FDA to take over, and it worked. The company then went out of business. But what.

[Sean Lynch]

There's. There's so much like lobbying and stuff that you can't change. I mean, so you. They can still sell cigarettes.

[Gentry Kelly]

Yeah.

[Sean Lynch]

And they know they kill people, but you can just put it real big on the box and you can still sell it. But it's legal. It's like, oh, yeah, it's okay. You just got need to put a bigger warning. So there's just some industries that like, I don't.

[Unknown]

Yeah.

[Sean Lynch]

I don't know if we're ever gonna change.

[Unknown]

You know, one of the things with capitalism. Right.

[Sean Lynch]

Yeah.

[Unknown]

Once these companies get so big, they could just buy people off.

[Sean Lynch]

Yeah.

[Unknown]

Pay off. Politicians pay off. Nancy Pelosi.

[Sean Lynch]

Yep.

[Gentry Kelly]

With vodka.

[Unknown]

Oh, she got paid in vodka?

[Gentry Kelly]

No, she's drunk all the time.

[Unknown]

Oh, is she? I heard that about Kamala. I didn't hear that about her.

[Sean Lynch]

Yeah, it seems like meme stuff that.

[Unknown]

You see going around. Damn. Is it true? We're going to run out of gas one day? I remember when I was a kid, they used to say in like 20 years. Yeah, yeah. No, that was a myth.

[Sean Lynch]

Yeah, it. We have. There's so much reserves right now and the. So the US is getting so efficient. Before pandemic, it was about 1200 rigs, I think and we were producing between 12 and 13 million barrels a day here and then now have about 650 rigs and we produce a little bit more.

[Unknown]

Oh, wow.

[Sean Lynch]

Okay.

[Gentry Kelly]

We'll always have the need for oil and the products that they use.

[Sean Lynch]

So even when energy efficient electric and all this other hydrogen.

[Unknown]

Right?

[Sean Lynch]

Yeah. And the infrastructure takes off for electric and you know, people use less gasoline for their cars and other stuff. You still need like plastics and just everything. And so it won't ever just go away. You know, the industry will probably be smaller and that's probably why a lot of these mergers are happening and kind of preparing for the long haul, you know.

[Gentry Kelly]

Did you hear the interview? I'm sure you did with Trump and Elon?

[Unknown]

Yeah. On the spaces. Yeah.

[Gentry Kelly]

I like that. I like how Elon was saying I really respected him for that. He's like, you shouldn't shame. Shame people that still drive gas cars.

[Sean Lynch]

You can't get rid of it. It's. It's not.

[Gentry Kelly]

Yeah.

[Sean Lynch]

Elon always promotes that.

[Unknown]

Yeah.

[Gentry Kelly]

He's trying to crazy the whole chain.

[Sean Lynch]

Right.

[Gentry Kelly]

With his solar.

[Sean Lynch]

It's like people that are illogical, they don't. They don't think like that.

[Unknown]

Yeah. I love Elon's last few years, dude.

[Sean Lynch]

He's great.

[Unknown]

How raw he's been on Twitter.

[Sean Lynch]

Dude. I. He's probably the. The person I look up to the most just because what person can go and do those huge crazy ideas, world changing stuff and execute on every single one of them? Like that is almost impossible. Like that's like you 1 of 1.

[Gentry Kelly]

Steve Jobs is an. Can you imagine working for Elon and all the pressure he puts on. I should just tell my girls you think I'm bad.

[Sean Lynch]

I'd rather work for Elon, actually. He pushes people to. Why do their best.

[Unknown]

Steve would get. He would take it personally. Looked like from the documentaries I've seen. Like he would yell at you like.

[Sean Lynch]

Yeah. And Elon seems logical. Like he's just like. That doesn't make any sense. Right. He's just. Everything he thinks about is like. Is a logical way.

[Gentry Kelly]

But he puts a lot of pressure to get results, which is good. That's what you have to have. You have to. He's a really, really good leader to.

[Sean Lynch]

Do world changing stuff like that. You're not just sitting around letting people do whatever they want.

[Unknown]

Yeah. But that's When I work the best, when the stakes are high.

[Gentry Kelly]

The only thing I don't agree with is he says there's no aliens out there.

[Unknown]

Yeah, I don't agree with that.

[Gentry Kelly]

We're trying to convince. Sean.

[Unknown]

Sean, you don't think there's anything.

[Gentry Kelly]

He doesn't think there's anything else alive out there.

[Sean Lynch]

I don't. I don't think there's, like, spaceships coming down to the Earth. I don't.

[Gentry Kelly]

I don't think they already. Here.

[Unknown]

I gotta introduce you to some of my podcast guys.

[Sean Lynch]

Do I. Do I think there's life out there somewhere? Yes, probably so. On some other planets that we don't know about, but not like aliens just shooting down and abducting people.

[Gentry Kelly]

What's the guy on Joe Rogan that has the energy sources? He worked for the area.

[Unknown]

I know who you're talking about.

[Gentry Kelly]

Bobbles are.

[Unknown]

Yeah, I know.

[Gentry Kelly]

A lot of people give him a hard time. Don't believe him. I absolutely believe every word that he says.

[Unknown]

Yeah. You need to watch some Steven Greer.

[Sean Lynch]

Okay, I'll check it out. I'm open to anything.

[Gentry Kelly]

He's not open to anything. I try.

[Sean Lynch]

Hold on.

[Unknown]

Oh, yeah. So you're pretty.

[Gentry Kelly]

No, but it makes me turn off my alien ship.

[Sean Lynch]

So if I. If there's some science that shows me, if. If they come down tomorrow, I'll be like, hey, I was wrong. What if you're a spaceship that's here?

[Unknown]

You know, what if you went on, like, a journey and saw one, like, with your eyes?

[Sean Lynch]

Oh, 100. Yeah.

[Gentry Kelly]

I mean, he wouldn't believe it. He would think it was AI.

[Sean Lynch]

I'm saying that I am open to change my mind when I see proof.

[Unknown]

Okay.

[Sean Lynch]

Yeah.

[Unknown]

Yeah. It has to be something.

[Gentry Kelly]

I just think we didn't just all of a sudden in the early 1900s, go from, like, you know, the Oregon Trail to where we're at now. Something came here.

[Unknown]

Yeah.

[Gentry Kelly]

How would you explain like.

[Unknown]

Yeah, the ancient stuff, like the pyramids?

[Sean Lynch]

Because I really don't know.

[Unknown]

The way they taught us how it's built is total bs.

[Sean Lynch]

Yeah.

[Unknown]

Like, that's not possible.

[Sean Lynch]

And again, I don't know. And I'm not saying that it's not out there. I just would like to see at some point somebody can change my mind. If I see proof or there's, like, real proof and it's really concrete, I'm.

[Unknown]

I'm open to.

[Sean Lynch]

Yeah, it's all good.

[Unknown]

That's how it should be, though. Yeah.

[Sean Lynch]

Yeah. I mean, just right now I have a hard time because there's just not a lot of real proof that's out.

[Gentry Kelly]

There that makes don't believe any of it. It's fine.

[Unknown]

I didn't trust the government evidence.

[Sean Lynch]

Yeah, that part I'm pretty sure they're probably hiding a lot of stuff.

[Gentry Kelly]

But I was surprised that Elon was so hardcore there's always shocked.

[Unknown]

He either knows something or he genuinely believes it.

[Gentry Kelly]

He doesn't seem like the kind of guy who's going to be paid off to shut up or else.

[Unknown]

He's got weird ties.

[Gentry Kelly]

But yeah, he wants the NASA contracts.

[Unknown]

Who knows? When you're at that level you got some weird influences in your life for sure. You know there's people knocking at your door. Like I get weird dms. I'm not even like big time. But like people pull up to my networking events and invite me to the World Economic Forum and I'm like, this is weird. Like stuff like that's happening to me now.

[Sean Lynch]

That's really cool though.

[Unknown]

Yeah, I guess it's a good sign. But it's scary, man.

[Sean Lynch]

Yeah. That's the good thing about social media, you know, you'll. You never know where it's going to lead for sure. It's definitely. Can't ignore it.

[Unknown]

Yeah. No, it's cool to see because you built your wealth without any social media. Now you're kind of diving.

[Gentry Kelly]

How is that shocking? Because it was right in the time when everybody was using social media, even Facebook and he didn't even have an account. He had a MySpace.

[Unknown]

Wow.

[Gentry Kelly]

And then no Facebook running ads.

[Unknown]

It was just Google.

[Sean Lynch]

Yeah. Yeah.

[Unknown]

Wow.

[Sean Lynch]

Yeah. It was all, you know, it was all Internet based stuff and businesses weren't.

[Gentry Kelly]

In 2008 though, 2009 when you became real estate, people weren't using social media through businesses. That was just so. New Facebook business page didn't come out until 2011. I remember because it was a year I started my business but nobody really used it for business.

[Sean Lynch]

I, I definitely have a way different feeling and I think it's a good thing now just because access to information is so amazing and you know, I didn't have that whenever I was growing up and so I think social media is amazing for the world. Of course there's always like some bad that's going to come with anything that's that big.

[Unknown]

Yeah.

[Sean Lynch]

But I used to be anti social media because she, she started her business and built. Built it off social media and I'm like, don't post our house, don't post it. Like don't even put me in the background.

[Gentry Kelly]

They thought he was a stay at home dad. They were all like, what does Sean do? And I'm like, he's a drug dealer. They don't know. They thought he was. Well, that. That too. They thought he was a drug dealer. We were like, how could he afford a house like this?

[Sean Lynch]

Yeah. When I was always undercover, of course.

[Unknown]

Everybody'S like, you were super private.

[Sean Lynch]

Well, that and I was always. We were in a small, smaller town. And so it's like, sure, you don't have people that can really think that's possible, but I've definitely changed my mind on that too.

[Gentry Kelly]

But he watched me in my business, like, yeah, he was always doing really well. When we met, he said, why don't you start a makeup line? And I was like, I can't afford it. It's too expensive. He said, well, why don't you start an online store where you sell these other brands? And I'm like, they don't allow you to do that. Like, you know, Estee Lauder, Laura Mercier, controlled Lemaire. Whoever they allow, like a mom and pop to shelter. This is. Back then, I was like, they had to prove you. So he didn't believe me. So he got online and he called. I came up from work one day when I worked at Emus, and he goes, well, I learned something today. Estee Lauder owns everything. Because I called that same 1-800-number about 10 times, searching every makeup brand that I knew to try to ask to see if you were right. It's like, and you're right. They have to be like a certified brick and mortar that has, you know, an online e commerce platform as well. But I waited until, like, 2011, early 2011, and I was like, wait, I think I can do this. I can start my own line. But I'd already had that following. I had built up a following. You know, Facebook used to have 5,000 people max on your personal page.

[Unknown]

Does, right?

[Gentry Kelly]

I think it still does. Yeah. So I built that up to 5,000 max. I already had that platform to, like, you know, pitch myself to, but I absolutely would not be here today if it wasn't for Facebook business pages and that.

[Unknown]

Wow.

[Gentry Kelly]

And Sheryl Sandberg, I did her makeup. I don't know if you know that, but she was the CEO for Facebook and Instagram.

[Unknown]

Oh, nice.

[Gentry Kelly]

I do her family's makeup, so I got to do her makeup. And she didn't have a voice when I was doing her makeup, but she's like, tell me about your business. And I told her like, thanks to you and you creating that. Because it was her project to do the Facebook business pages, I was like, I absolutely would not be here today.

[Unknown]

Wow.

[Gentry Kelly]

Instagram helped take it next level. But all of my marketing was on social media. I'd never. It was free until recently. It was all free.

[Unknown]

Yeah. Now they limit your views.

[Sean Lynch]

Yeah.

[Unknown]

They're like 5% of your followers. It's crazy.

[Gentry Kelly]

I remember. I remember the year they did that. It went from like these people getting. I mean, I used to. When I only had 10,000 people, I had 3 to 5,000 views on my story.

[Unknown]

Yeah. That's how it used to be.

[Gentry Kelly]

Now I have less than that with 90,000.

[Sean Lynch]

That's also anything. Supply and demand. It was.

[Gentry Kelly]

Do you have to deal with that too?

[Unknown]

Oh, yeah. And everything's gone up now when I run YouTube ads because I. I boost some podcast episodes. It's like double the price when I started a year ago.

[Gentry Kelly]

So are you boosting from the app?

[Unknown]

The YouTube app? Yeah. Promotion.

[Gentry Kelly]

But Instagram stuff.

[Unknown]

Oh, not Instagram.

[Gentry Kelly]

I only doesn't work anymore, so something's happened. I don't know if I use the boost. Apparently Apple Pay got onto Instagram. I don't.

[Unknown]

Oh, yeah, yeah, I saw that.

[Gentry Kelly]

What is that?

[Unknown]

So Apple Pay wants 30% of all the boosts so people stop doing it. So now you got a boost from your desktop.

[Gentry Kelly]

I know. I hate it.

[Unknown]

It's like an extra step.

[Gentry Kelly]

Yeah.

[Unknown]

That's what drove Fortnite out of the App store too. The 30%.

[Sean Lynch]

Yeah.

[Unknown]

Apple's got a monopoly on that stuff.

[Sean Lynch]

They do. They're just like, what? It just.

[Gentry Kelly]

Okay, so I didn't know you can.

[Sean Lynch]

Do it for stuff like that, charging everybody rent for everything.

[Gentry Kelly]

I mean, I was like, why is my boost not working? So for a couple of months, it didn't work at all. I guess they were trying to recollorate everything. Then all of a sudden, I would say, just for even numbers, thousand dollars boost was costing me $1,400. I was like, where's this extra $400 coming from?

[Unknown]

Damn. So they were getting you sneakily extra $400.

[Gentry Kelly]

And I was boosting this one viral video that I had. It was really good. It had, you know, millions of views. And I'm trying to, like, just keep keep it going through the pipeline all at the same time that I said I wanted to kill Sean with writing on my story. I said, I'm going to kill my husband for me living in the hotel. Yeah, I got not shadow banned, but whatever they. I Got grounded.

[Unknown]

Oh, the K word.

[Gentry Kelly]

Right when that video went viral. So I was like, okay, well they're going to show it if I start paying for my boost. Yeah, I was paying a thousand dollars a day just to boost it to keep it going.

[Unknown]

Wow.

[Gentry Kelly]

Thousand a day.

[Unknown]

Holy crap.

[Gentry Kelly]

Just because they weren't showing it. As soon as that happened, like two days later they. I saw that video right away I knew it was going to go viral cuz I posted it, walked away from it two minutes later. It's like 10,000 views. I was like, holy. And then just kept telling my friend, share it, share it. It's about to go viral. It's about to be a good one.

[Unknown]

Wow. So anyway, yeah, certain words trigger the algorithm. I know the kill word is such.

[Gentry Kelly]

A silly word, but say red rum now on a red rum. Sean.

[Unknown]

Yeah, yeah, I just got banned on TikTok. Certain words and topics, you know, got to be careful.

[Gentry Kelly]

I don't know. TikTok was watching like Instagram was.

[Sean Lynch]

I didn't know. Yeah, once it gets big enough, they're all going to be pretty much the same.

[Gentry Kelly]

But yeah, I haven't boosted anything since then.

[Unknown]

Yeah, I would boost your YouTube episodes because you'll be able to get bigger guests. If you can show that you're getting 100.

[Gentry Kelly]

I have no idea. You could do that.

[Unknown]

Yeah, because I did that for like. Because you could sort it by popular. So you want those to be pretty good views and then you'll be able to get a lot of guests.

[Sean Lynch]

Okay. Yeah. Awesome. Yeah, Everybody said that YouTube's like, when people watch those, it's really. You're really bought in.

[Unknown]

Yeah, it's a good. Yeah, well, when you ask people to come on, the first thing they look at is usually YouTube. They look at this.

[Sean Lynch]

I actually watch a lot of stuff on YouTube. So like I watch.

[Gentry Kelly]

I like to watch the podcast.

[Sean Lynch]

Yeah, yeah, I watch it. I mean, you can still watch them on Spotify, but for some reason I still go to YouTube and watch them.

[Unknown]

YouTube's better because the comments. Oh yeah.

[Gentry Kelly]

Oh, they're almost all bad. I don't even read them.

[Unknown]

Oh really?

[Gentry Kelly]

Oh God, no.

[Unknown]

You guys are getting some heat already.

[Sean Lynch]

Oh, no, no. Like YouTube stuff is just in general if like you read people are just.

[Gentry Kelly]

Terrible on the comments. I mean, I think with Instagram people have more of a personal relationship with me, most by my brand, so it's different. I get very little comments until the viral one.

[Unknown]

Yeah.

[Gentry Kelly]

And then everybody just really hates that mole on my face.

[Unknown]

Really.

[Gentry Kelly]

She would get like I don't give a. But I've been dealing with this for like 14 years. 13, 14 years. So I'm numb to all of this.

[Unknown]

But the females get.

[Sean Lynch]

You need to cut that mole off your face.

[Gentry Kelly]

You're gonna be. If you're gonna be a makeup artist, why don't you knock that hairy mole off?

[Unknown]

Oh, my God.

[Gentry Kelly]

I'm like, listen, I'm growing it out, dude.

[Unknown]

The females get it worse, man. Layla Hormozi. Do you know.

[Gentry Kelly]

Oh, they're so mean to her. I watch her too. She's like. I mean, she got like a nose job and she just did everything.

[Unknown]

Everything. Her voice, like, it's your voice, you're born with it.

[Gentry Kelly]

Oh, she's watching testosterone. Oh, I'm sure she is, because her voice is deeper into her. Yes. And I am also on it. And I notice like when I watch old videos of myself, I was like, oh, so squeaky toy.

[Unknown]

Oh, wow.

[Gentry Kelly]

But yeah, my voice keeps getting lower too.

[Sean Lynch]

I'm taking like that way though. It's not. Some people just have like a different voice.

[Unknown]

Yeah, I used to have a girly ass voice.

[Gentry Kelly]

Testosterone. And you won't.

[Unknown]

Yeah, no, it was back in the day. It was embarrassing. Like, I could scream full pitched. It was so embarrassing. But no, I'm. I take some natural stuff for testosterone. It helps for sure. I didn't know you were on it, though. You're the first girl I met on it.

[Gentry Kelly]

Yeah, I started taking about a year ago and it's been amazing.

[Unknown]

Really.

[Gentry Kelly]

Just the very low. I don't know. He's my nurse, so I don't know how much.

[Sean Lynch]

No, no, we. Yeah, our. Our doctor, you know, which is a super amazing guy and he works with like 90 women. I mean, it's like 90 10. And yeah, he put her on it and it's. It's so. Such a minimal amount.

[Gentry Kelly]

So it was about two years ago, three years ago, I told you that, like, rough patch where I was just. Everything was just sparking me and I was just level 10, probably going through the change. You know, something happens. Just 40 plus, 50 plus women.

[Unknown]

Yeah.

[Gentry Kelly]

And I think just doing all the IVF and injecting all those hormones in me for two years in my late 30s, it just imbalanced everything. Then my thyroid got thrown off and I'm like, I went from never taking one single solitary pill, not even for a headache, to taking like eight a day. Damn. And anyway, just overproduce estrogen. And so I think estrogen blockers. And even when I was doing Testosterone cream. I was, you know, everything was being converted over to estrogen, and I had so much estrogen. That can be very dangerous for women. So anyway, taking the testosterone just as more of like a balancing with everything, so.

[Unknown]

Yeah.

[Gentry Kelly]

Yeah. With progesterone and estrogen blockers and everything's a lot more balanced than it used to be, so that's cool. Really good.

[Sean Lynch]

Place medicine is just so awesome. He's technically my primary care guy anyways. My functional medicine medicine guy.

[Gentry Kelly]

Yeah.

[Sean Lynch]

It's just like.

[Gentry Kelly]

But doing all that and getting regulated, though, has really helped anxiety, too. So I know with him that's a part of, like, what's helped with his anxiety.

[Unknown]

Yeah. With mine, you had it too. Anxiety.

[Gentry Kelly]

Yes. I think that it comes with the mthfr. It's like we're all kind of like one of a kind. We all have adhd, a little bit of anxiety, a little bit of ocd, kind of all mixed in. Yeah, it's very. Seems to be very common. But yeah, getting the hormones regulated made a huge difference on my mood, total outlook on life and energy level and all that.

[Sean Lynch]

Yeah. Matt was telling me all the same stuff yesterday.

[Unknown]

He has that too. The mth.

[Sean Lynch]

Yeah. And he's. But the same thing. He's almost like I felt like we were the same person. I was like, every life experience he has, like, it's like exactly like me.

[Unknown]

You two are very similar.

[Sean Lynch]

Yeah, he's great. He's a great guy. He's super intelligent, too. It was a really good conversation.

[Unknown]

Yeah, I know he's dealt with some anxiety too. Yeah. It must be a link with mthr.

[Sean Lynch]

I think it is. I think I hear Gary talk about it sometimes. Like, he's like, if you want to. If you want to fix it, this is a big, big part of it.

[Gentry Kelly]

And it's a lot of the problems that we have as humans, you know, are kind of all tied back to that and just take some of the right supplements and things that are methylated and eat right.

[Sean Lynch]

Processed foods. Yeah. So it makes it worse. Fire on it.

[Unknown]

Would you guys ever use Casper on one of your future kids? I know you got two eggs safe still, right?

[Sean Lynch]

Is it crispr or crispr?

[Unknown]

Yeah.

[Gentry Kelly]

What is that?

[Sean Lynch]

I think they're only doing it in China.

[Unknown]

Oh, China.

[Gentry Kelly]

Oh, is that where you pick, like the hair color and stuff?

[Unknown]

Pick everything. So you could remove the MTH up R if you want.

[Gentry Kelly]

So.

[Sean Lynch]

Which is.

[Gentry Kelly]

So I would be too scared to. With the jeans like that early on and with cell division. I don't think we Scare me.

[Sean Lynch]

But we know the sex and then the sex of the embryo and then we know they pull out like some.

[Gentry Kelly]

The ball genes.

[Sean Lynch]

Well, no, no, on our stuff they pull out the chromosome disorders that a.

[Gentry Kelly]

Woman you have to discard.

[Sean Lynch]

Oh, they discard them. Yeah. So they just say, hey, these embryos are no good because your. The chances of you having a miscarriage are going to be really high.

[Gentry Kelly]

Yeah. They're usually not viable and they don't even let you really use them. Like, if you want to use some one that has a chromosome disorder, like some that are survivable, like the missing. The eighth chromosome, whatever, then you know, you have to go to a psychologist and have special.

[Unknown]

What?

[Gentry Kelly]

Yep.

[Unknown]

Wow.

[Gentry Kelly]

Paperwork sign that you understand. Some people like go their whole life. I mean, they're doing IVF for 10 years.

[Sean Lynch]

Wow. So anyways, that's the whole point of IVF is gives you the best chance of having a viable.

[Unknown]

Got it, Got it. You're like hedging your bed almost.

[Sean Lynch]

Yeah. Yeah. So it's been great. We had a great experience with all of it. She went through hell. IVF is like really hard on women because you're like pumping them full of hormones and like over producing eggs and stuff.

[Gentry Kelly]

So all the weight gain that goes along with it and influx and.

[Sean Lynch]

Yeah, that's kind of what messed her up.

[Unknown]

It's like, yeah, I could mess your hormones up. Holy crap. Yeah. I don't know if I do crispr. I'm on the same page as you guys.

[Sean Lynch]

Yeah, it's a little I. And I wouldn't want to. Like, what if something happens? I mean, I'm sure down the road they're gonna have all kinds of crazy stuff.

[Gentry Kelly]

That's what I think the future is. And I think, you know, I see stuff. My kid somehow found something on YouTube. They were growing babies. It was right when we had the kid too. We're in the hospital with the kid and he's some. I guess he was talk. Texting something because he can't write, but he was talking something in there. And there was like this like farm where they had surrogates, but it was machines. And I'm sure it creates the perfect habitat to grow a baby. And I'm like, this is absolutely where the future is going.

[Unknown]

Artificial wombs, right? Yeah, I saw those. Holy crap. So you won't even need to have sex? No, just have an artificial womb. I don't know how I feel about that. Yeah, I like to be as natural as possible, you know?

[Gentry Kelly]

Yeah. But I mean, there's some people who can't carry, and if you can't. And there was a surrogate shortage right when we were looking. Like, it's because there's so many stipulations on surrogacy. You can't be on any mental health drugs. You can't have previously been on any mental health drugs. You have to have a child. Currently be raising that child. You can have more than six births. Just. We thought again, there's a lot of.

[Sean Lynch]

Agency and there was gonna be like.

[Gentry Kelly]

A book of like, Handmaid's Tale.

[Sean Lynch]

Yeah, it's not even close.

[Unknown]

Oh, it's not like that.

[Sean Lynch]

They're. It took us six, eight months. And then they kind of have to.

[Gentry Kelly]

Pick you wait in line. There's a day.

[Sean Lynch]

Yeah, they pick you. They go. You kind of write your bio and your story and whatever, and they come and, like, go through the parents and they're like, you know, I kind of. I want to help these people for whatever reason.

[Unknown]

Wow. Yeah. I thought you picked that.

[Gentry Kelly]

No, I mean, so the surrogate comes to.

[Sean Lynch]

They have to match you first.

[Unknown]

Okay.

[Gentry Kelly]

Yeah, yeah. The surrogate comes as. I think I want to do this. I saw one of your ads. I want to work from home and make 50, 000 a year. Whatever. They then, you know, vet the surrogate first. Then they say, okay, you're approved. Let's open up the database. Here's your password. And you dig through hundreds of families. You pick two or three that you're interested in. Then you set up, like, conference calls to see who politically aligns with you.

[Sean Lynch]

Yeah, they ask you everything. The vaccines, the, you know, everything. And so they go, yeah, I, you know, I'm. I'm on board. The reason that she also picked us is we didn't make her do a C section. What was. There was like a.

[Gentry Kelly]

She didn't want to travel.

[Sean Lynch]

Oh, that was the other thing, too. So there was like, a couple things, and that's why they try to match you with.

[Gentry Kelly]

She'd want to do breast milk.

[Sean Lynch]

Oh, yeah.

[Gentry Kelly]

That's degree. There's a ton of thing. You have tons of things agree on. But if you don't agree politically, like, if you have someone who, you know, a very conservative family and you have more of a liberal surrogate, maybe they don't align with. What if this baby's killing me and I want to abort? Oh, you know.

[Sean Lynch]

Yeah. So there's. There's so much stuff. You're like, signing your life away as you go. You can tell there's been so many like so much case law on it.

[Unknown]

That's interesting. Yeah.

[Sean Lynch]

Every time we went to the IVF clinic, it's like, what happens if. You know what happens if. Where does embryos go? Who owns them?

[Gentry Kelly]

If we break up, what would you do with them? Would you want them to go to science? Would you want them to be discarded?

[Unknown]

Would you?

[Gentry Kelly]

Yeah, would you.

[Unknown]

Crap.

[Gentry Kelly]

Which is an adoption. Would you adopt to a gay couple? Would you adopt to a straight couple? What about, you know, ethnicity and race?

[Sean Lynch]

You know, there's been so many. So much case law.

[Unknown]

All this.

[Sean Lynch]

Every time you're signing stuff, you're going, that happened. That happened before. That happened before.

[Unknown]

That's funny. Holy crap. Well, guys, work, people. Find the show and keep up with you guys.

[Gentry Kelly]

So on Instagram, my handle is Gentry Kelly Cosmetics. Kelly has two E's, the correct way. Gentry is with a J and then official Sean lynch for him. And then the podcast page name is Official Success Formula. The actual podcast Success Success Formula. So we're available on all platforms. If you want to listen on Spotify or YouTube, watch, listen. It's available everywhere. Just type in Success Formula to find it.

[Unknown]

Perfect. We'll link it below. Thanks for coming on, guys. That was fun.

[Sean Lynch]

I appreciate it.

[Unknown]

Yeah, thanks for watching, guys. Check out the links below. Below. I'll see you next time.

[Gentry Kelly]

Hey, music fans, there are some great concerts headed this way. Don't miss out on all the shows in your favorite venues, like Deftones at Madison Square Garden, Eagles at the Sphere, and Foster. The people at the Ryman Auditorium. Tickets are going fast, so don't wait. Head to livenation.com to get your tickets. Now that's livenation.com.