The $100K Instagram Boost Mistake No One Talks About | Shawn Lynch & Jentry Kelley DSH #922

Summary

Digital Social Hour Podcast Episode #922 Summary: The $100K Instagram Boost Mistake No One Talks About

Release Date: November 25, 2024
Guests: Sean Lynch & Gentry Kelley

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I. Introduction and Personal Background

In this episode of the Digital Social Hour, host Sean Kelly welcomes his long-time partners, Sean Lynch and Gentry Kelley. The conversation kicks off with a light-hearted discussion about their similar names and ethnic backgrounds.

Gentry Kelley shares insights about her Irish heritage and the evolution of her family name due to historical spelling variations:

“[01:17] Gentry Kelley: I think from my research is K E, L L E, Y. But people didn't know how to spell, so they would just say and they would just get a little mixture.”

II. Business Ventures: E-commerce, Oil & Gas, Real Estate

Sean Lynch delves into his past in the e-commerce sector, highlighting the challenges and successes he faced while running a supplement business in the early days of online marketing:

“[07:16] Host: Wow. E commerce in 2007.”
“[07:17] Sean Lynch: So he was like hand printing orders one by one... I figured out how like a kind of arbitrage on the products and I was able to get the products in.”

Gentry shares her journey into the oil and gas industry, emphasizing the importance of trusted partnerships:

“[28:11] Sean Lynch: I actually had sold a company...when I sold my E Commerce company, I was like, hey, let's try to buy your partner out...”

III. Mental Health and MTHFR Gene Mutation

A significant portion of the episode addresses mental health issues, particularly anxiety and panic attacks, and their link to the MTHFR gene mutation. Both Gentry and Sean discuss their personal struggles and the impact of genetic factors on their mental well-being.

Gentry Kelley explains how changing her supplements made a profound difference:

“[12:15] Sean Lynch: You have no idea.”
“[12:22] Gentry Kelley: ...just a really quick, easy supplement change like that.”

IV. IVF, Surrogacy, and Parenting Challenges

The conversation shifts to reproductive challenges, where Gentry recounts her experiences with IVF and surrogacy. She details the emotional and financial aspects of working with surrogates and the complexities involved in modern reproductive technologies.

Gentry Kelley reflects on her relationship with her surrogate:

“[14:27] Sean Lynch: Six months. It's like round two.”
“[16:15] Gentry Kelley: So that's not an issue at all.”

V. Starting the Podcast: Official Success Formula

Gentry and Sean discuss the inception of their joint podcast venture, Official Success Formula, highlighting their motivations and the collaborative synergy between them:

“[18:16] Gentry Kelley: Yeah, Started it earlier this year...Sean didn't even have social media until this year.”
“[18:42] Host: Wow.”

VI. Social Media Marketing: Instagram, TikTok Shop, YouTube

A central theme of the episode is the pitfalls of investing heavily in Instagram boosts, which Gentry and Sean label as a "$100K mistake." They debate the evolving landscape of social media marketing, comparing traditional platforms like Instagram and YouTube with newer avenues like TikTok Shop.

Sean Lynch warns about the decline in conversion rates:

“[08:06] Sean Lynch: ...conversion rate was like 82%.”
“[10:50] Host: Stressful man.”

Gentry Kelley expresses skepticism about TikTok Shop's effectiveness:

“[08:34] Host: Sounds like a Tick Tock shop's converting real well...”
“[09:01] Gentry Kelley: So I went on there and to me from what I can see it just kind of looks like an Alibaba or like a junk store.”

VII. Changes in the Cosmetics Industry and FDA Regulations

Gentry provides an update on the cosmetics industry's regulatory changes, detailing the increased oversight by the FDA and its implications for small businesses:

“[42:15] Gentry Kelley: ...the FDA just took over cosmetics. So before it was the wild west...”
“[43:26] Host: Did you guys see the insurance rates in Cali go up? Holy crap.”

VIII. Perspectives on Education and Life Skills

The discussion touches on the shortcomings of the traditional education system, emphasizing the lack of essential life skills such as financial literacy and business acumen:

“[37:22] Gentry Kelley: ...no real life skills. There's no financial anything...”
“[38:09] Gentry Kelley: ...everything's a lot more balanced.”

IX. Discussions on Elon Musk, AI, and Alien Life

In a more speculative segment, the trio debates topics like artificial intelligence, the potential existence of extraterrestrial life, and the influence of prominent figures like Elon Musk on technology and society.

Sean Lynch shares his admiration for Elon Musk's visionary approach:

“[47:09] Sean Lynch: He’s probably the person I look up to the most.”
“[48:20] Sean Lynch: I, I don’t think there's like spaceships coming down to the earth.”

X. Conclusion and How to Find the Podcast

As the episode wraps up, Gentry and Sean provide information on how listeners can follow their work and stay updated with their podcast, Official Success Formula.

Gentry Kelley directs listeners to their social media handles:

“[64:18] Gentry Kelley: So, on Instagram, my handle is Gentry Kelly Cosmetics...”
“[64:44] Host: Perfect. We'll link it below.”

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Notable Quotes with Timestamps

• Sean Lynch [10:52]: “I never, I told her, I told pretty much anybody in my business partner. I'll never invest in like a low margin product based business anymore.”

• Gentry Kelley [12:28]: “...if you're taking folic acid, your body's just regurgitating and it can't go through the funnel.”

• Sean Lynch [37:17]: “...I think that social media is amazing for the world. Of course, there's always like some bad that's going to come with anything that's that big.”

• Gentry Kelley [43:26]: “...there's a ton of thing. You have tons of things agree on.”

Key Takeaways

1. Caution with Social Media Investments: The episode underscores the risks associated with heavily investing in Instagram boosts without a clear strategy, highlighting potential financial pitfalls and declining effectiveness.

2. Importance of Mental Health Awareness: Both guests emphasize the role of genetics, particularly the MTHFR gene mutation, in mental health, advocating for informed medical interventions.

3. Navigating Modern Reproductive Technologies: Gentry’s experiences with IVF and surrogacy shed light on the emotional and logistical complexities involved in contemporary parenting methods.

4. Evolving Business Landscapes: Discussions reveal how industries like e-commerce, oil & gas, and cosmetics are changing, influenced by technology, regulation, and market dynamics.

5. Educational System Shortcomings: The conversation calls for a reevaluation of the education system to incorporate essential life skills, preparing individuals for real-world challenges.

6. Future of Technology and Society: Speculative dialogues on AI, extraterrestrial life, and influential figures like Elon Musk provide listeners with thought-provoking perspectives on future societal shifts.

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How to Listen and Engage

To stay updated with Sean Lynch and Gentry Kelley’s insights on entrepreneurship, personal growth, and navigating the digital landscape, listeners can follow their podcast, Official Success Formula, available on all major platforms including Spotify and YouTube. Connect with them on Instagram:

• Gentry Kelley: @GentryKellyCosmetics
• Sean Lynch: @officialseanlynch

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This summary encapsulates the core discussions and insights from Episode #922 of the Digital Social Hour Podcast, providing a comprehensive overview for those who haven't tuned in.

Transcript

[Gentry Kelly]

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[Sean Lynch]

Want to shop Walmart? Black Friday Deals First Walmart plus members get early access to our hottest deals. Join now and get 50 off a one year annual membership shop Black Friday deals first with Walmart plus see [e-mail] I think the overall cost is probably lands between over 110 and 120.

[Host]

Wow. My one qualm would be that mother child connection though.

[Gentry Kelly]

So that's not an issue at all.

[Host]

It's not an issue.

[Gentry Kelly]

You're a dog lover or a pet lover. That dog didn't come out of your. But you've had a dog for 10 years. Like you love some people who don't have children, like they love their dogs, like they love a child. And I knew that if I didn't have her myself, it was gonna be fine.

[Host]

All right, guys, fellow podcast here with me today, Sean lynch and Gentry Kelly. We share some names here, don't we?

[Gentry Kelly]

Like that. Very confusing.

[Host]

My first name and your last name.

[Gentry Kelly]

Except for we spell it right. I spelled Kelly correctly.

[Host]

Oh, you think that's the right way with the E?

[Gentry Kelly]

Yeah, that's the Irish way. Are you Irish?

[Host]

I'm Irish. But isn't just the Y Irish too?

[Gentry Kelly]

I don't know. I think that's. They say that when people came to America, they didn't know how to spell their last name. So I think the original way, I think from my research is K E, L L E, Y. But people didn't know how to spell, so they would just say and they would just get a little mixture. So there was a couple of decades where my name, my aunt searched all the way back to the 1600s when my first film members came across on the Irish boat ship. And there was a couple of decades where they were spelling it with a Y. Wow.

[Host]

You were able to go that far back. That's. That's interesting.

[Gentry Kelly]

Yeah, she went all the way back.

[Host]

How were you able to go?

[Gentry Kelly]

Ancestry.

[Host]

Ancestry.

[Gentry Kelly]

I did 23andMe, but see, I did.

[Host]

23Andme, but Ancestry just got acquired by, I think, a Big company. Right. Did you see that?

[Sean Lynch]

Yeah, I did.

[Host]

And now I don't trust it.

[Sean Lynch]

Yeah. And it was. It was somebody's data for something. I forget who the.

[Gentry Kelly]

He won't do it. He won't do the DNA stuff. I really don't want the government to have my.

[Sean Lynch]

Well, it's not that I'm maybe have a couple kids running around, maybe sperm donor back. I don't need any kids coming later down the years and be like, you're.

[Host]

Not happening to me. Not with kids. I found. Yeah. Random cousin. And now they message me on Facebook non stop. I'm like, we're like 1% related.

[Sean Lynch]

So my business partner a little bit had that where you can. People can connect with you. And he had all these like, cousins and everybody started reaching out. And so I'm like, I don't want to hear that.

[Host]

Especially if they see you have money, like they're going to be hitting you up left and right, you know?

[Sean Lynch]

Yeah.

[Gentry Kelly]

I don't think I've always just been fascinated with that kind of stuff.

[Host]

It's interesting. I mean, it's important to know your lineage, right?

[Gentry Kelly]

Yeah. I got really excited when I thought I was, you know, 1%. Well, I guess we moved from Africa. It was at first like Moroccan or something like that. And then it moved over to Nepal.

[Host]

Wow.

[Gentry Kelly]

But we thought that I was going to be at least 8% Asian. It was an ongoing joke my whole life.

[Host]

A little Asian.

[Gentry Kelly]

I know. Well, everyone always thought that I was Asian. Like growing up on my Asian friends in high school, like, dude, you're Asian. Somebody slept with an Asian. You just don't know about it.

[Host]

Yeah.

[Gentry Kelly]

So on Instagram's Facebook, I was like, okay, we're doing it. This is when 23andMe first came out. There was like, no Asian. I mean, Nepal is Asia, technically, but yeah, it kind of jumps around. So I guess the more research they get, the more it changes. So every year when I log in, I see different results, but yeah, like 99% white.

[Host]

Yeah. Scottish. I do notice the results change on there.

[Gentry Kelly]

Are you Asian?

[Host]

Yeah, half.

[Gentry Kelly]

Half.

[Host]

Half Asian, half Irish. Well, apparently the Irish people do have some African in them if you go really far back.

[Gentry Kelly]

Yeah.

[Host]

So that's why I have an Afro. I think I just learned that I never did the.

[Sean Lynch]

I Never did the 23 and me.

[Gentry Kelly]

But Sean has it too. Look how kinky curly his hair is.

[Sean Lynch]

The older I get, the curlier it.

[Gentry Kelly]

Gets, the more hormones he takes.

[Sean Lynch]

So. But yeah, I did a report and my grandma. My grandma or My great grandma had this box, and it had all the, like, history and everything in it, so I Never did the 23andMe. But mine's mostly, like, Irish and stuff, too.

[Host]

Nice. So we're all Irish. Let's go.

[Gentry Kelly]

We're probably cousins.

[Host]

Yeah. Do both your families drink a lot?

[Gentry Kelly]

No, my family, I didn't. My parents did not drink growing up. I didn't even drink till I was 27 years old.

[Host]

Oh, that's so not Irish at all.

[Gentry Kelly]

I know. I hated the way alcohol tastes. Now I'll have one cocktail a day, sometimes two.

[Sean Lynch]

I went real Irish when I was 18 to 24.

[Host]

Oh, yeah? You went through that party kiss. Yeah. So you were partying 18, 24. So college. And then a little after.

[Gentry Kelly]

Oh, before that, I dropped out. Before that, I didn't party in high school.

[Sean Lynch]

Yeah, I didn't go to college. I went to, like, three months of community college. But I did go hang out with my friend that was in college all the time, and I'm. He was partying every single day.

[Gentry Kelly]

Live the college lifestyle without actually going.

[Host]

Technically, yes. Is that where you two met?

[Gentry Kelly]

No, I didn't meet him Till I was 27, actually, when I first started drinking, when I was drunk, and I was like, I'm just gonna. No, actually, I just met him out with friends. I was actually engaged at the time. Well, when I met him, but my fiance was. You know, it was a long story, but he was hiding in the bushes, like, watching, and I'm like, dude, what are you doing? You're supposed to be here with us. There was nothing between him and I. We just talked about real estate. I was, you know, just starting in. I was in my first flip home. We had purchased something on what's like an ebay of websites, where I got the house for $69,000. Two bedroom, two bath.

[Host]

Wow.

[Gentry Kelly]

So I threw bedroom, two bath and was doing all the work, like myself and kind of learning it. And so I wanted to try to build a spec home, but I didn't know how to get a loan for just straight land without paying 50 down. So I was talking to him about that. He's like, oh, no, I have a bank 10% down. I can help you out. We didn't even exchange numbers. We didn't even talk after that. But that night, my fiance at the time didn't come home, spent the night with another girl. I was like, okay, we're done. You're out. And just randomly at a wedding, like, three to four months later, I ran into him again. So that was about 17 years ago.

[Sean Lynch]

I think though, on MySpace we had. I gave you the name of the bank.

[Gentry Kelly]

Yeah. So like A week later, MySpace used to have people you may know, kind of like Facebook and Instagram has now. And I clicked on it and I was like, oh my God, there's that guy. But I'm glad it didn't work out. And he was like really short with me because he thought I was with somebody. Right. He was like, here's the name and number. And then like three months later. Four months later.

[Sean Lynch]

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[Host]

Yeah, nice.

[Gentry Kelly]

17 years ago. It's hard to believe.

[Host]

Yeah, 17 years.

[Sean Lynch]

Yeah.

[Host]

That's impressive.

[Gentry Kelly]

It's a little older than you are.

[Host]

Now, so it's hard to tell Asian age, you know.

[Gentry Kelly]

Also, it doesn't crack. Yeah, black don't crack, but it's Asian don't crack.

[Host]

I've heard both.

[Sean Lynch]

17 years is a little bit misleading because she broke up with me twice.

[Gentry Kelly]

Together the entire time. Yeah, he, he worked a lot so he started his businesses before I did. So when I met him he was already, you know, pretty successful in e commerce and had just made ink 500 fastest growing companies in America, like 150 or whatever selling supplements online.

[Host]

Wow. E commerce in 2007.

[Sean Lynch]

So he was like hand printing orders like super pre. Amazon was still maybe a bookstore. I don't remember the.

[Gentry Kelly]

He was like hand printing orders one by one.

[Host]

Really.

[Gentry Kelly]

He would get hundreds if not thousands of orders a day. And so we would go to dinner, he'd be on his BlackBerry the whole night. We'd get home and then he'd go straight upstairs and for like eight hours he would sit there and print every single order and guesstimate weight a mailing label before they had batch printing.

[Sean Lynch]

Well that and I would also do the customer service and I would also do the ads. So it was back then, you know, of course pre social media it was all like Google AdWords. So I figured out how like a kind of arbitrage on the products and I would, I would, instead of advertising for hot products I would just pick these, like do their analytics, pick these no name products that only had like 500 searches. But I was able to get the products in. And when I posted on Google I could get a cost per click ad back then for like 5 or 10 cents and the conversion rate was like 82%.

[Host]

Wow.

[Sean Lynch]

So that's how the.

[Gentry Kelly]

Yeah, now the conversion rate you get lucky if it's 2 or 3% now. But back then it was like Google.

[Sean Lynch]

Shopping and Google AdWords is how we built it. Before affiliate marketing I kind of used everybody on these like message boards. So I guess before the big Reddit.

[Host]

Or whatever they had the forums, right.

[Sean Lynch]

Car forum and you know, you know, workout forums and so all these different ones. And so I had affiliates and all these forums that were kind of promoting the brand. So it was just pre social media.

[Gentry Kelly]

It's kind of sounded like TikTok shop, maybe the next one of those.

[Host]

Sounds like a tick tock. Shop's converting real well. I heard.

[Gentry Kelly]

Yeah, my marketing guy keeps pushing for me to do it and I'm just like, we just started on Amazon about, you know, four to six months ago. Of course we sell like direct to consumer owned Alina cosmetics. So we sell direct to consumer, we wholesale it to retail stores. We just added to Amazon. Like I don't have enough staff to add the TikTok shop. If it does take off, I'd have to hire somebody new for that. So do I want to add that to my plate right now? But I feel that, I feel like every day someone's mentioning TikTok shop. So I went on there and to me from what I can see it just kind of looks like an Alibaba or like a junk store.

[Host]

They promote a lot of crappy products.

[Gentry Kelly]

So I think that even my marketing guy says they're really trying to push and do free advertising for brands because they're trying to bring up the value of the TikTok shop. So I don't know, maybe the next like Google adwords thing to get people hooked on your.

[Sean Lynch]

There's always something new and there always is, it always evolves. And so it's just the social media now with the AI and everything else is just like.

[Host]

Right. I like it from a business owner point of view because you just have to give them product. You don't even have to spend money. It's all commission based.

[Gentry Kelly]

So what does that explain to me how it works? Because I really don't understand.

[Host]

So you send out the product to these creators.

[Gentry Kelly]

Okay.

[Host]

And then they make a video about it and then they take commission on all the orders.

[Gentry Kelly]

What's the commission rate that they get?

[Host]

I actually don't know the rate. I think you could set it though.

[Sean Lynch]

Yeah, you can set it. So basically like if I was selling shoes and he was selling shoes but I paid you know, 30 commission, he only paid 20, I'd have all these affiliates that would want to promote.

[Gentry Kelly]

So is there a place on the Tick Tock shop where I can search the affiliate, the people who are pushing the products and then DM them? How do I even know who's using Tick Tock? Because I really thought I was gonna have to add like all my products in a store. Like I have my Amazon store.

[Sean Lynch]

Yeah.

[Gentry Kelly]

But it sounds like you could just do one or two like key products on there and APIs into like our shipping software. So it's not going to be a manual process but that would make everything easier. So.

[Host]

Yeah, we'll see. This is why I got out of E Commerce because there's so many moving parts.

[Sean Lynch]

I never, I told her, I told pretty much anybody in my business partner. I'll never invest in like a low margin product based business anymore. It's just so hard. Competition is so crazy. I don't think somebody's in high margin businesses that I know have like a long term life. So medical and you know we're still in oil and gas and some commodity stuff but in rental businesses and real estate and so only only try to stick to stuff that I is not going to change next, next year and try to put my money there and always operate off a high margin. I mean that low margin E commerce stuff is so hard.

[Host]

Stressful man.

[Sean Lynch]

Yeah.

[Host]

Speaking of stress, like we both dealt with that E commerce might have played a role in thinking about it now.

[Sean Lynch]

No, I had it, I had, I had anxiety and panic attacks way before the, before I started a business. It, it was good and bad because I think it did help me. I would wake up every morning and felt like. I always felt like I needed to.

[Gentry Kelly]

Be doing something charged and ready to go.

[Sean Lynch]

Well, no, I'd have so much anxiety for no reason.

[Gentry Kelly]

Well, you sent me an article the other day about people with ADHD and anxiety. Those are the people who kind of go the path of entrepreneurship because they have that like built in, like push to do more and be able to juggle 500 things at one time where most people can only focus on one at a time and you have to have that ability to be able to make it through a day.

[Sean Lynch]

Yeah. I don't know what caused it. I mean it was just. There was no life traumatic event or anything. I just started getting it all the time when I was 15 and 16 years old. Had no idea what it was at the time. And I wish I would have known then what I know now with like a lot of the longevity stuff, genetic testing and. And so definitely trying to share with as many people as I can. I tell everybody about it. Just as far as the stuff that I'm doing.

[Gentry Kelly]

Do you deal with that with mthfr?

[Host]

Yeah. And that test? Yeah. I wish I knew about it earlier because I got it. Gary came on the show last year, I got it and then realized I had two gene breaks. So I was like, holy crap. I eat Italian food every day. Like it's folic acid or whatever is in it. So.

[Sean Lynch]

Yeah, you have no idea.

[Gentry Kelly]

If you eat pasta from Italy, they don't spray it with folic acid.

[Host]

Yeah, I wasn't, I was eating the cheap one in a blue container or whatever that's called.

[Sean Lynch]

You would think that something that simple, they're like, oh, you just need to take this methyl folate. Yeah, right. Like I've had anxiety, my whole, like there's like, I've taken, I've tried all kinds of stuff.

[Gentry Kelly]

Well, same thing.

[Sean Lynch]

Holy. It really works.

[Gentry Kelly]

And pregnancy, like people miscarry all the time or going through all these rounds of ivf.

[Host]

That's common.

[Gentry Kelly]

I was pregnant with twins, miscarried, realized, and I had told my doctor, I told my IVF doctor from the very beginning. I was like, hey, random test that I have mthfr. A friend of mine told me that that could affect me getting pregnant. Just letting you know up front. He kind of like eye rolled.

[Host]

Yeah. And I'm like, yeah, they don't know.

[Gentry Kelly]

They make. Well, they make. It's not something that's really pushed in. Typical med school.

[Host]

Not at all.

[Gentry Kelly]

But all I had to do was switch A supplement. And I got pregnant. So when I was blogging about the whole thing, I'm like, I spent my whole life trying to not get pregnant. This is going to be so easy. Now I want to get pregnant. So we put two embryos in and one didn't stick and the other one, I ended up, she stopped growing. So there was a heartbeat and there wasn't a heartbeat and there's a heartbeat again. And if you don't, I'm taking folic acid thinking that's the right thing to do. But if I would have just been taking folate the whole time, then the wow, the baby medication process, well, I mean, who knows what it really could have been? But the baby was tested genetically, going in and out. There was nothing wrong with her. But you just can't build like the chain, the DNA chain if you're not taking in the right amount of folate. So if you're taking folic acid, your body's just regurgitating and it can't go through the funnel.

[Host]

Crazy.

[Gentry Kelly]

Through the whole chemical process. So sometimes a really quick, easy supplement change like that, and I've been talking about that now for probably four or five years since I got pregnant with my son. And all I did was change that.

[Host]

Such a simple fix.

[Gentry Kelly]

Yeah, simple fix, but I mean these IVF clinics don't make money.

[Host]

Yeah.

[Gentry Kelly]

You get pregnant the first time, it's.

[Host]

Such a crazy thing because all my friends right now have had a miscarriage.

[Sean Lynch]

Yeah.

[Host]

Almost every single female I know in their 20s and 30s has had one.

[Sean Lynch]

Yeah, that's a good thing to check. It's so cheap. Right. And it's so simple just to do a test.

[Gentry Kelly]

It's a 39amonth vitamin that I took when I was pregnant.

[Host]

Wow. That's it.

[Gentry Kelly]

And I did have a terrible pregnancy for 500 other reasons, but at least I was able to carry a baby. But we had a surrogate this last time for a baby we just had three, four weeks ago, so.

[Host]

Oh, nice.

[Gentry Kelly]

I didn't want to go through that again.

[Sean Lynch]

That's the best thing in the world.

[Host]

Surrogate, you'd recommend that?

[Sean Lynch]

Yeah, we froze embryos. So it's, you know, our, our embryo that we froze six years ago, she had our son. And then we have, we had just a daughter through a surrogate recently and we have two more, two more frozen and well, surrogate said she'll actually do another one for us, so.

[Host]

Holy crap.

[Sean Lynch]

Six months. It's like round two.

[Gentry Kelly]

We're gonna be 50 year old new parents.

[Host]

How much Was the surrogate you pay.

[Gentry Kelly]

It's kind of like with ivf you don't really know what the bottom dollar is because you're paying here, here and here. You have like a escrow account. They're paying her monthly.

[Sean Lynch]

Her fee in Texas was 55, 000.

[Host]

Holy crap.

[Gentry Kelly]

That's nothing though. That's nothing though because there's, I mean you're carrying a baby for a whole year.

[Sean Lynch]

Yeah.

[Gentry Kelly]

You're going to doctors.

[Host]

Right. It's a full time job.

[Sean Lynch]

She almost deserves it. Yeah, that's a really tough.

[Gentry Kelly]

But they get reimbursements on like, you know, food, prenatal massages. Not food, but like clothes. Like she has to buy certain clothing.

[Host]

Well, I would want them eating healthy though if she did.

[Gentry Kelly]

Yeah, she actually said she was. She ate a lot better than she normally and our baby was perfect.

[Host]

Nice.

[Gentry Kelly]

Very. We're very, very lucky. There was no issues. The pregnancy was super. It was so not dramatic like mine. I had everything like pre eclampsia and I know you probably don't know any of this stuff. Me previa gestational diabetes. Almost had a stroke when I went into labor. So it was just a lot on my old ass body to go through that. My body was like what the hell are you doing? You too old for this? But everything was flawless with her. And she was like I was drinking green juices every day to try to get in the right protein. She was taking that vitamin. I said, you know, what do you call that? Not prophylactic. What do you call it when you're, you're treating something when you don't even know it's a thing. I was like just go ahead and take this ritual vitamin just in case you have MTHFR.

[Sean Lynch]

Also the just so people know it's not just 55,000. So the agency fees about 25. I think the overall cost is probably lands between 110 and 120.

[Host]

Wow.

[Gentry Kelly]

You pay their insurance?

[Sean Lynch]

Yeah, you pay, you, you pay insurance and it's a net net to them, the 55. So car rides to the doctor and Ubers and all like you're paying for everything. So they net the 55. Oh so yeah, yeah.

[Host]

I think one of the Kardashians did that.

[Gentry Kelly]

Right C. I think she did a couple of them. I think Kim did.

[Host]

My one qualm would be that mother child connection though.

[Gentry Kelly]

So that's not an issue at all.

[Host]

It's not an issue.

[Gentry Kelly]

So I already have daddy issues. So I considered doing surrogacy because of The MTHFR thing and the miscarriage, I was like, you know, if I can't get pregnant, I may have to go that route. But I was really nervous because I had issues, you know, with attachment issues. Anyway, I've always been like that. I'm just not a super emotional person. And I was like, I'm probably not going to bond with a child that is not mine. So I had my first one. Like I said, with the right kind of vitamins, I was able to keep the pregnancy. Terrible pregnancy. He came early due to the stroke. Not even that early, but he had wimpy white boy syndrome, which is a white male born a little bit too early. The organs aren't fully developed, so he wasn't breathing properly. So he was a NICU for three days.

[Host]

Wow.

[Gentry Kelly]

By the third day, I told Sean, I was like, I'm going to get off all these medications from the C section because I don't feel like I'm bonding with him. I don't feel anything towards this thing. You know, I see videos and pictures of this thing more than life. Like as soon as it comes out of their vagina and I'm like, I'm not feeling that way. So I think all these pills that I'm on are like blocking that emotional connection. I was more connected with her when she came out than I was with him.

[Host]

Whoa.

[Gentry Kelly]

When he came out.

[Host]

Crazy.

[Gentry Kelly]

And the best, and this is a silly analogy, but it's the best analogy I can give. If you're a dog lover or a pet lover, that dog didn't come out of your vagina. But you've had a dog for 10 years. Like, you love some people who don't have children. Like, they love their dogs like they love a child. And I knew that if I didn't have her myself, it was going to be fine. And as soon as she came out, I got to cut the cord, which was totally creepy. Almost cut her little toe while getting with the cord. And then I got to do skin on skin contact immediately. And then she was immediately with me.

[Host]

Nice.

[Gentry Kelly]

So it wasn't like with him when he was in NICU for three days. She was immediately in the room with me.

[Host]

Wow.

[Sean Lynch]

Yeah. So it was a good experience. We.

[Gentry Kelly]

Yeah, it was great.

[Sean Lynch]

And she didn't have to be pregnant.

[Gentry Kelly]

I was a little nervous something was going to happen. I was like, well, what if the surrogate wasn't, you know, was she smoking crack? You know, something you always, like, think of, what if they're doing something while they're pregnant and you don't know about it, but I totally trusted her and she's a good person.

[Sean Lynch]

She ended up being really amazing.

[Gentry Kelly]

Yeah, we got, like, experience.

[Sean Lynch]

Yeah.

[Host]

Nice.

[Sean Lynch]

We definitely recommend it.

[Host]

Let's go. Diving into your podcast now. Official success formula. You guys just started it, right? 25 episodes in.

[Gentry Kelly]

Yeah, Started it earlier this year. Started filming. Like I said, I think this is number 27. I kind of start losing count until I go through the spreadsheet. I kind of had the idea because I don't own a line of cosmetics. And so I was like thinking of, you know, how this wasted space in my basement. I would love to be able to connect with more people, but I'm not a serial executor like he is. He's balls to the wall. You know, I just would talk about it a little bit more. And then so finally he was just like, listen, I'll do it with you. Sean didn't even have social media until this year.

[Host]

Wow.

[Gentry Kelly]

Zero. So he, I was like, there's no way that you're going to get behind camera and do this with me. He's like, no, I want to. I think it'll help with my communication skills. So we decided to do it together. And then I would say maybe February, March, we filmed our first one and then we wanted to get a lot in the pipeline, knowing the baby was coming. We didn't want to have to get behind if something happened or whatever. So, yeah, we have 27 under our belt now and about 8ish posted.

[Sean Lynch]

If it was up, if it was probably up to me, I'd be doing what you're doing, 800 a year.

[Gentry Kelly]

Because once we get our traction, I don't mind, like moving it up later.

[Host]

Yeah.

[Gentry Kelly]

But I'm still very hands on with my four businesses that it's hard for me involved in.

[Host]

Makes sense.

[Sean Lynch]

So it's, it's, it's way tougher for her. Luckily, you know, have a great business partner and, you know, our companies, we have great executives now. And so they're at a level where I'm, I'm not so, like, involved in every single thing. I don't touch everything every day in the company. And so of course, it's easy for me to say that, but I'm like pushing her. I'm like, let's do more, more, more. We're about to have the kid. Let's, let's do three this week.

[Host]

Four this week.

[Sean Lynch]

And so I'm like you. I'm like, more volume. You're going to get better at communicating.

[Host]

Yeah.

[Sean Lynch]

And you're going to get better traction on social media, right. With the clips that come out and you know, some are going to take off and some you just have more chances at bat, right?

[Host]

More chances. Yeah, yeah. I'm posting like five a day right now.

[Sean Lynch]

And the, just the communication, like people you're meeting.

[Host]

Oh yeah.

[Sean Lynch]

So cool.

[Host]

It's huge. Yeah.

[Sean Lynch]

You guys, we met some good friends already. Just, I mean, you kind of form a bond with some of these people because you're like, this person's like super like minded, like me.

[Host]

Right.

[Sean Lynch]

And so in your, in your town, wherever you're from, you don't meet all those people that are that much like minded like you are. And so the podcast is super helpful for us.

[Host]

Absolutely.

[Sean Lynch]

So it's been really cool. Good experience.

[Host]

Was one of those people, Wes Watson?

[Sean Lynch]

It was. Yeah, I love it.

[Host]

Yeah.

[Gentry Kelly]

When he first, when he first told me, he's like, hey, we're going to interview this Miami guy. I said, okay, what's his name? On a. Follow my social. Like, holy. I mean I'm a lot, I mean I don't have a filter, but he's like, he's next level.

[Host]

Yeah, yeah, yeah. I don't know anyone.

[Sean Lynch]

Yeah, yeah, he's, he's, you know, that's how he's built his brand. And I think a lot of people kind of need that hard, tough talk. I mean, it's just, there's a, there's a, there's a group of people out there that have to have that.

[Gentry Kelly]

Well, if you watch him, I mean, it just only took at first off just like, oh, dear Lord. But then after a week I'm like, what he's saying is true. And just like Sean said, people need to hear, they need that push to.

[Sean Lynch]

Say, yeah, some people are just, that's.

[Gentry Kelly]

Get up out of your bed and they'll be a lazy asshole, you know.

[Host]

Did you guys see another side of him or was he like that on the podcast?

[Gentry Kelly]

No, he's like that in person too.

[Host]

Oh, he's like, he's legit.

[Sean Lynch]

He's not making it.

[Gentry Kelly]

He was getting in a fight with. He was like missing his license plate for one of his cars or something. And like the cameras were off and he was like, like ripping this guy a new, you know, those license plates. After a month they showed up. Within an hour they were at his doorstep.

[Sean Lynch]

So yeah, it was more. They were trying to, these brokers were trying to hold his money. It wasn't just about the license plate, but yeah, he's He's. He's that guy off camera. He's motivating and.

[Host]

Yeah. Interesting style. You seem to be more reserved, more calm. I am different leadership style.

[Sean Lynch]

I am totally different. Yeah, very much so.

[Host]

Yeah. I don't think.

[Sean Lynch]

I don't. I don't have that in my body to go and yell at people every day.

[Host]

Was that from your anxiety? You think you're kind of just.

[Sean Lynch]

Yeah, probably. I've just always been like that. Like, I'm just more of a calm person. I try to think through things and. And try to make the best decision as possible. I don't. I don't like getting emotional enough.

[Gentry Kelly]

He's not.

[Sean Lynch]

Probably react like that. Yeah, I don't. I don't even know if I can react like that.

[Gentry Kelly]

I do. Hormones helped me, but, yeah, she's like, two or three years ago, I was in a really bad place where I just. I was just over peopled, as I say.

[Host]

Yeah.

[Gentry Kelly]

And just because, you know, I'm dealing with artists, makeup artists, and hairstylists, too, so just, like, the cost of a lot of. I have very high standards. I want everybody to work the same way I work, which is the way I worked even when I worked at Neiman Marcus. Like, I always put in 110%, so I have high expectations. But, you know, you just got to realize that it's not their business. They're not going to treat it the same way you do. And don't get so frustrated and don't just harp on the same thing over and over. Just put you in a really bad place. But he's my good. He's my coach, too.

[Host]

Yeah. Yeah.

[Gentry Kelly]

Always saying, like, don't worry about. It's not that big of a deal. Like, these are not real problems.

[Sean Lynch]

Yeah. We make a. We make a pretty good team.

[Host]

I love it.

[Sean Lynch]

The. You know, the first time we ever worked together, though, on a business is technically the podcast.

[Gentry Kelly]

And she a little rough.

[Sean Lynch]

Yeah, she. Well, no, because I'm. Go, go, go.

[Host]

Push, push, push.

[Sean Lynch]

And she's like, you know it. She's juggling a lot of things, and so it. Every once in a while, she'll. She'll freak out. You got to slow down. You got to do this. You got to cross your eyes and dot your T's. I'm like, yeah.

[Host]

Mixing business and dating is tough sometimes.

[Sean Lynch]

We're pretty good.

[Gentry Kelly]

He owns an oil and gas company, too, so it's between the oil and gas company. He does construction, and we were doing our personal house, and then we just bought a lake House too.

[Sean Lynch]

Yeah.

[Gentry Kelly]

So he's like doing a flip house at the same time he's doing those two projects. We're sharing contractors. We were living in a hotel for eight months and I'm like, we have a kid, the nanny and the dog. Then my dog died and we were in the hotel and it was just like a lot. It was a lot going on.

[Host]

The dog died in the hotel?

[Gentry Kelly]

Yes. Holy.

[Sean Lynch]

We had her for 15 years.

[Gentry Kelly]

She was older, but she was on her last. But it was like a lot going on at one time. And I was like, I just want to be in my house.

[Host]

I feel that moving is stressful. I just moved. Takes a lot of time.

[Sean Lynch]

You said, you said you were in LA for a couple months.

[Host]

I was in LA for five months, but I just moved within Vegas. And yeah, that was a full time job. Just getting on the contractors and everything. This is my first house.

[Gentry Kelly]

So you're living in a department until your house was done that you found?

[Host]

I was renting a house. Yeah. No, we bought.

[Sean Lynch]

Okay.

[Host]

Building probably would have been intense. Are you guys building?

[Sean Lynch]

I mean, it was rental.

[Gentry Kelly]

It was basically renovate.

[Sean Lynch]

Yeah, it's renovation. It's old 1930s home that we live in.

[Host]

Wow.

[Sean Lynch]

We took down to the studs and renovated it so it's pretty much like new construction. So still all the.

[Gentry Kelly]

We're almost done.

[Sean Lynch]

Yeah.

[Gentry Kelly]

Well, we were almost done in the hurricane hit in Houston and then a tree fell.

[Host]

Saw that.

[Gentry Kelly]

So that was like another probably $50,000 worth of damage. And then you can't file an insurance claim because if you do, they're probably going to drop you. Yeah, it's renewal because everyone's trying to get out of Texas.

[Host]

Yeah.

[Sean Lynch]

It's getting really weird on. On the insurance stuff in Texas because of the hits they're taking with all these storms and ice storms and all. Just everything.

[Gentry Kelly]

So unless it's a complete loss, it's not even worth filing a claim.

[Host]

That's crazy.

[Sean Lynch]

Which.

[Gentry Kelly]

That sucked really bad of the house. Almost to the finish line. We had like.

[Host]

Yeah. One yard line left. Have you guys seen the insurance rates in Cali go up? Holy crap.

[Sean Lynch]

I'm not. I'm not too much.

[Host]

No, just accidents. It's doubling car accidents.

[Gentry Kelly]

Oh, for cars.

[Host]

Yeah. People are winning all their claims.

[Gentry Kelly]

What was your insurance when you were there?

[Host]

Well, I didn't have it, but my assistant got hit out there. He won 100 grand.

[Sean Lynch]

Oh, it's like.

[Host]

And that's common. My Uber driver out there was driving me at the airport. He said he won 100 grand, too, like the year before.

[Gentry Kelly]

Oh, settling accidents.

[Sean Lynch]

Yeah, accidents.

[Host]

Yeah. So now it's like 800amonth for car.

[Gentry Kelly]

Insurance because nobody wants to pay to litigate. So it's just. It's not even worth it. You just.

[Host]

Yeah. These insurance companies are hurting. I think they're not used to this, I don't think.

[Gentry Kelly]

Well, especially in Texas, like, there's, like, we have one storm after another between, like, we had a freeze and a lot of people's pipes busted. It was just very uni. I think we're out of, like, gas, power. And it was, like, a triple whammy of all these things happening at one time for, like, was a week.

[Sean Lynch]

Yeah.

[Host]

Wow.

[Gentry Kelly]

And so that was a lot.

[Host]

Make me not want to move there now.

[Sean Lynch]

There's a lot of places. There's a lot of pluses. The hurricane thing and some of the weather stuff is, like, the only downside.

[Host]

Okay. I like how it's central. You could get anywhere in two hours. Right.

[Sean Lynch]

And it's becoming, like, one of the number one, like, food capitals. For sure. It's great.

[Host]

Really.

[Gentry Kelly]

I think we're about to get Michelin. Yeah.

[Sean Lynch]

Finally getting Michelin stars in Texas.

[Host]

Oh, yeah. We're spoiled out here. We got a ton of good restaurants.

[Sean Lynch]

Yeah, it's cool.

[Host]

Yeah. Vegas is hard to beat for food, I'd say.

[Sean Lynch]

I feel like Vegas would be a good spot.

[Gentry Kelly]

Would probably be a good competitor in my. I like a lot more ethnic food and more variety and more flavor than you can get at most Michelin restaurants, in my opinion.

[Host]

Really?

[Gentry Kelly]

Michelin restaurants, to me, is just like, a bunch of art.

[Sean Lynch]

Wow.

[Host]

You got high standards.

[Gentry Kelly]

We have. Well, we eat out every single night.

[Host]

Oh, yeah.

[Sean Lynch]

I don't know. Texas is it? And we gives you high standards. Like, it's really good. Like, when we travel, we're like, man, none of the food is good as it.

[Host]

Oh, wow.

[Gentry Kelly]

We have good seafood. I mean, because we're right there on the Gulf. We have really good. Everything's nice and fresh. So any kind of seafood that you want. We're so close to Mexico, so there's a lot of Mexican influence. We have Tex Mex. You guys don't have it here. You don't know what Tex Mex is, so they try it other places. It does not work. They don't know.

[Host]

The Mexican here sucks, actually.

[Gentry Kelly]

And then we get, like, coastal Mexican or Mexican city? Mexico City, Mexican. So we get a lot of really good, like, James Beard is our version of Michelin awards in Houston for the restaurants. And then the barbecue and just really good steak. We have a lot of, you know.

[Sean Lynch]

Just a lot of high end people are coming. It's really good. Yeah, I think Vegas would be a good spot to live, like. Of course, we'll probably never leave Houston, you know, full time, but we have a house in Austin now. We love it there and then. But Vegas would be another spot. There's so many people in and out. There's always people coming for something, for business. I'm sure it's amazing.

[Host]

Yeah. I've been able to do 15 episodes a week here for almost two years.

[Gentry Kelly]

Is that why you kind of landed here? Because it's easy to get people on your podcast? No one realizes?

[Host]

No, I came here before the show even started. But no, just being here. We're booked out till December. 15 a week, no issues. People are in and out. Conferences, UFC fight this weekend. There's going to be so many people for that.

[Gentry Kelly]

First UFC fight in the sphere, right?

[Host]

Yeah, first one in the sphere. And we got F1 here every year, which is crazy networking. Have you guys been in F1?

[Sean Lynch]

No, but in Austin, it's huge.

[Host]

It's huge, right?

[Gentry Kelly]

We have a track there.

[Host]

Yeah. How come you don't go to those?

[Sean Lynch]

I don't know. I think we might go this year. I don't know who was mentioning it to me last night. I think Zach or Mike and Bo were. I think they're coming down and so he said a ton of people are gonna go.

[Gentry Kelly]

I would love to meet up with them.

[Sean Lynch]

Yeah.

[Host]

Yeah, that'll be huge. Do you guys go to a lot of conferences, events, stuff like that? In general?

[Gentry Kelly]

I go to the one that's out here for cosmetics, so there's one called CosmoProf. It's huge. If you're in the world of hair, skin, makeup, and that's where all your vendors go. So that's where you go meet packaging suppliers, fillers, and just anything related to cosmetics. I go to that in July. So this year, in July, that's when I told you it's like 115 degrees in the parking garage.

[Host]

Damn. Yeah, There's a conference here every week. Literally at least one a week.

[Gentry Kelly]

Not oil and gas too much. I mean, I think. Yeah.

[Host]

I haven't heard of an oil and gas conference.

[Sean Lynch]

It's mostly in Texas.

[Gentry Kelly]

There's not really a lot.

[Host]

A lot of older guys in that space, right?

[Sean Lynch]

There is. Yeah.

[Host]

I didn't mean that as an insult.

[Sean Lynch]

Just like.

[Gentry Kelly]

What I noticed he's calling you old.

[Sean Lynch]

No, there is. It's it's definitely like buddy, buddy, you know, kind of good old boy. It does business. Business. Yeah.

[Host]

Yeah. So how did you penetrate that at a young age?

[Sean Lynch]

I actually had sold a company and a guy that I used to build houses with and invest in real estate with, he, you know, during 2008, lost a ton of money in the real estate industry. And, you know, we were building houses together. I knew him. He was still a friend. I mean, he's a good friend of mine. And then when I sold my E Commerce company, I said, hey, let me. He started oil and gas business in 2008 when the real estate market collapsed.

[Host]

Yeah. Did that crash too, during that, the oil and gas?

[Sean Lynch]

I don't know. I don't remember. I think it was okay. During the recession, I think it was like 70, 80 bucks. But anyways, he started that business, and so he had had that business since 2008, 2009, and I had been friends with him, and when I sold my other company, I was like, hey, let's try to buy your partner out. If not, I'm gonna go do something else. Like, I'm about to go start something or do something. And so we were able. I was able to buy his partner out. Everything worked out, and that's how I got in that industry. I wouldn't have been able to probably just jump in like that without him.

[Host]

Oh, nice.

[Sean Lynch]

Yeah. He had all the relationships.

[Gentry Kelly]

You knew nothing about the industry. Literally nothing. But they knew they worked good together in the building. Like, of all the partners Sean's had in building, like this guy he works the best with, they think the same. They're both like type A ocd, like clean and organized. And when you have someone that you know works like that, you work well with those people. So they just knew it was going to be a good fit. And they're great partners.

[Sean Lynch]

Plus, I saw them in a lot of bad situations when you're, you know.

[Gentry Kelly]

When you're selling houses and how he handled it.

[Sean Lynch]

Customers. Yeah. And, you know, you know, his character, that's huge.

[Host]

Right.

[Sean Lynch]

And so it worked out and it was great. And we still buy real estate and investments of today, you know, outside of the oil and gas industry.

[Host]

So that's cool. So you invested mainly because of him, not because of the industry.

[Sean Lynch]

Yes. Yeah. I didn't just go, hey, I'm going to pick oil and gas company. Yeah, it was. It was because of him. And, you know, I had knew of the company, I'd followed it because I'm friends with him. And so, you know, I Thought it would be a good opportunity. We are in Houston. I mean it's so big just in Texas in general. And so it worked out. Of course, you know, pandemic was a little crazy. Cause there's like zero work and they shut everything down. But. So that was a little rocky. But other than that, you know, we climbed our way out of it and it's doing good. It's the downside. The high volume is the good side. The downside is with the frac schedules, commodity prices, it's just so volatile. Crazy. Yeah. So you gotta really try to carry no debt, low debt, and then just ride out the low cycles and try to make money when things are good. Good.

[Host]

Yeah. That space gets really affected by politics. I noticed.

[Sean Lynch]

Yeah. So who knows?

[Gentry Kelly]

A lot of people can't make it through those slumps.

[Host]

Right.

[Sean Lynch]

You'll have a lot of bankruptcies and mergers.

[Gentry Kelly]

And a lot of mergers right now too.

[Sean Lynch]

Big time.

[Host]

Oh yeah. Struggling right now.

[Gentry Kelly]

So it's getting to be where there's not really a whole lot of competition anymore.

[Sean Lynch]

They're buying all the small guys and all the EMPs. So the production companies like, like an Exxon or like a Chevron, they're all those guys are buying up all these smaller EMPs. And so there's just a. Like it's getting very Monopoly. Yeah, it really is.

[Host]

Yeah. They're doing that with farms right now too.

[Sean Lynch]

Really?

[Host]

Yeah. Bill Gates is buying up all the farms.

[Gentry Kelly]

Okay, tell me more about that. I don't know anything about this.

[Host]

Oh yeah, I mean, have you heard of its company, aeel? Spell it A, P, E, E, L. No.

[Gentry Kelly]

Why do I feel like I just heard something a couple of days about this?

[Host]

So you probably heard of it. Cuz all the fruits and vegetables at the grocery store now they're putting a peel on it.

[Gentry Kelly]

Okay, so that's what. That's exactly where I heard about it. Like the synthetic 3D printed type foods. What is this? He said he got one of those rubbery avocados the other day.

[Host]

Oh, you got one? Yeah.

[Sean Lynch]

Weird with my avocados.

[Gentry Kelly]

Don't want to say what. We love this grocery store that y'all don't have here. You wouldn't even know the name. We're not going to say the name, but I was like, I think because we're shopping at this place, we're fine. And then he got one.

[Host]

Well, it's going to be everywhere. It doesn't matter. It could be the nicest grocery store, you know. So yeah, basically it on the outside of the fruit or vegetable that makes it last longer. But it's not natural. It's like what material?

[Sean Lynch]

I mean what, what's the genetic problem?

[Host]

It's like factory made.

[Gentry Kelly]

So we say factory made. Is it like a genetic. They're with the genetics of it or.

[Sean Lynch]

Is it something, adding, spraying, a coating or something?

[Host]

I don't know the exact details but basically it's not natural, which is the biggest thing.

[Gentry Kelly]

I just keep seeing videos and you never know what's real, fake or AI anymore. But it's like these rubbery watermelons and avocados and bananas are what I'm seeing.

[Host]

I've seen the fake watermelons. Yeah, that's funny.

[Gentry Kelly]

But I'm actually seeing that that's 3D printing of food. Like if, you know, if we ever get in a shortage situation or something bad happens in the future, that, that's kind of like the next plan is to.

[Host]

Yeah, I saw they're making fake meat now. Italy banned it though. Shout out to Italy. I'm not a fan.

[Gentry Kelly]

I could not eat that.

[Sean Lynch]

But there's no way that can be good for you. You like a whole food diet. Like that's the only thing. We're not made to eat like a bunch of like processed stuff or, or fake stuff that they're going to manufacture in a lab. Like there's no way that's good for you.

[Host]

Yeah, all the stuff they're giving our kids now, it sucks to see.

[Gentry Kelly]

Well, I'm making a lot of hate for this, but definitely not vaccinating my daughter.

[Host]

Oh hell no. I don't think you'll get hate from my audience.

[Gentry Kelly]

I mean I did it to my son because I was kind of pressured to do it. My best friend's always been an anti vaxxer. She's a Democrat. Anti vaxxer, like doesn't even go together.

[Host]

Yeah, I've never.

[Gentry Kelly]

She's like, I'm a rare breed. But she's always, she's worked for a chiropractor at a very young age, 18, 19 years old. And so she's always just believed in more holistic medicine. And she's like, don't do it, don't do it to him. I didn't really know. Like again, this MTHFR thing was kind of new to me. I don't know if the MTHFR and that is correlated, but if our bodies are built to not be able to digest and break down things how by pumping a ton of aluminum in my kid, is that going to be good for him? To digest.

[Host]

Right.

[Gentry Kelly]

So at 1 years old he had started saying, you know, small words. The typical one year old would say he would eat anything, chicken, like our nanny would make him like, you know, boiled noodles, whatever. He would eat, you know, vegetables, carrots. One years old he got really sick after his vaccines, really high temperature and after that the talking stopped for three and a half years.

[Sean Lynch]

Whoa.

[Gentry Kelly]

Yeah, so he didn't talk until he was three and a half years old. He shut down. It was the blank stare, I mean the signs of autism. Like I thought like yeah, we actually.

[Sean Lynch]

Took him to get him tested.

[Gentry Kelly]

Yeah, we thought we got him tested. Just the social cues, like all of that just kind of stopped. And then you know, of course I just kept with the schedule not knowing really what it was. And then everyone's like oh he's a boy. His nanny speaks Spanish to him. It's probably you know, the being the boy, dual language. And then by like three and a half we're like dude, still. So he started talking a little more clearly at four but now he's five, five and a half years old. I held him back and we're starting delaying kindergarten because I want him to be a little bit more caught up.

[Host]

Dang.

[Gentry Kelly]

And not put him in behind but it's not worth it because if Sean hasn't one single mutation of MTHFR and I have a double then our son and our daughter without testing them if you know genetics, they're going to at least have one stream.

[Host]

At least one. Yeah.

[Gentry Kelly]

So yeah.

[Sean Lynch]

So we don't know if it that it's not worth and it did it for sure. But we're not going to take the chance on, on our daughter.

[Host]

And well they're giving the kids so many, almost 100 I heard what so.

[Sean Lynch]

She asked him, she's like well why does he need to get or why does my daughter need help?

[Gentry Kelly]

Let's start with the hospital. So the hospital, there's three things they do. They get the hep B or C. Is it B? Hepi happy. They get the erythromycin in their eyes and they get vitamin K for blood clotting. I get that because babies are short of vitamin K when they're born. So I said I'm fine with you doing the vitamin K. I don't feel super comfortable with it. She's like well we have an aluminum free version but it's in a special pharmacy and we have to order it for you. Why would that not be something that's like not whatever. So they got me the Aluminum free version. She showed me the box before she opened it, so that was fine. Rice. I'm like, at some point, the kids taking antibiotics, I'm not that worried about it, but the hep B I'm not doing. So I go in for a one week checkup. My doctor, who's a very, you know, Texas Children's Hospital, you know, just huge in Texas, where everybody goes. He was like, what do you mean you're not doing the hep V? Why? And I said, why would I? Like, she's not gonna be on a playground with drug needles. Like, I don't understand why I need to give this to her, like, the first week. And he goes, so you're not doing anything? Any vaccines? I was like, listen, I almost didn't, like, come here again for my second kid because y'all pressured me the first time. And before COVID when he was born, 2019, they told me, we do not delay vaccines, and if you want that, we're not the right place for you. So again, I just kind of felt pressured and I was like, I don't really have time to research. I'm just going to do it now. I regret when I called back again, they were like, no, we don't force any vaccines anymore. If you don't want to vaccinate, that's totally fine. That's why I chose this place. And he's like, so what about polio? And I said, do they even have polio anymore? He's like, well, there's not, you know, a lot in the US but other countries. Jess was like, we're not traveling and how many cases are in the US he couldn't even answer it. So I'm just like, I'm not really worried about these diseases that have been pretty much eradicated, at least here in the US So I'm just going to skip it. And if there's one that I feel like he needs to have for whatever reason, we'll do it, but I'm not doing it now.

[Host]

Crazy. Yeah. I heard the hospitals really push those.

[Gentry Kelly]

They did not.

[Host]

Oh, the one you went to. Did I?

[Gentry Kelly]

With. With my son. They did it kind of like, not that it wasn't an option, but it's like, this is what we're going to do.

[Host]

Yeah.

[Gentry Kelly]

With my daughter, I told the nurse when she came in, she's like, it is no problem at all. Even the doctor, she's like, I totally understand.

[Host]

Nice.

[Gentry Kelly]

On a hospital. My end, this is great. They did. No. Nobody once pressured me for anything and offered me the Aluminum free.

[Sean Lynch]

She had her son in Houston or she had our son in Houston and then. But this is in Fort Worth, outside of Dallas.

[Host]

Got it.

[Sean Lynch]

And so for whatever reason, I don't know if it was any different, but.

[Host]

Yeah, I'm looking into wellness centers in home bir right now. To be honest, I'm not a hospital. Yeah. But I mean that hospital sounds great. I don't think those are common though.

[Gentry Kelly]

Yeah. In Texas there's a lot.

[Host]

Oh, there is.

[Sean Lynch]

Yeah. Big time.

[Host]

Texas is different though. That's not even part of the U.S. you know what I mean? They're like their own country.

[Gentry Kelly]

Yeah, we are.

[Host]

Which I like.

[Gentry Kelly]

Yeah. There's. There's a guy that we work with is. His mom does that and it's like she's on call 24 7. She never knew he was going to give birth and just jump around. She's kind of like a little small farm town. She'll just jump around different cities and do the home burst. I think they have like a doula or whatever kind of coaches you through it and her love it.

[Host]

Speaking of kids though, Sean, you want to start a school, right?

[Sean Lynch]

I do so. Well, you know, that will be like long term vision.

[Host]

Yeah.

[Gentry Kelly]

Is to Elon's doing now or.

[Sean Lynch]

No. Just to disrupt the traditional education system. Because I think that, you know, the 1% of people that do good in school and become whatever they're probably going to crush it in no matter what they did anyways. But the other 99, you know, either drop out or struggle or just, you know, get zero roi when they go to college or anything else. And so they, they learn no real life skills to make you successful. There's no financial anything. There's no. It's just. It's so weird how the world has evolved so much with technology and just all this stuff.

[Gentry Kelly]

Our kids can't prepare their own taxes.

[Host]

Yeah.

[Sean Lynch]

But they, they still, they still don't. They still teach the same way as they did like seven years ago. And it just doesn't make sense.

[Gentry Kelly]

There's no life skills.

[Sean Lynch]

Yeah. Or business skills for these generations now. It's like it doesn't make any sense why they would still teach that way. All the world is now.

[Gentry Kelly]

I went to business school and I still don't feel like I left.

[Host]

Wow.

[Gentry Kelly]

With any of that basic knowledge. I mean even when my CPA or my bookkeeper talks like taxes to me, my head explodes. I just don't really. I can't really wrap my head around a lot of it. He's self taught on a lot of that stuff. And it's very under. Very much understands tax codes, but why don't we have like a tax code class or basic understanding in high school.

[Sean Lynch]

People don't even know what interest rates are.

[Gentry Kelly]

Yeah, interest rate and taxes are something that no matter what, when you exit high school, you will be doing in your life that you should be taught those very basic life skills.

[Sean Lynch]

I didn't. And my parents, you know, they just didn't have that background either, so it just wasn't something they thought to teach me. I mean, I'm sure they knew what they were, but they just never taught me either. And so you just have to learn it on your own. And so part of the reason we started the podcast, you know, definitely a long term goal of mine, it'll be you need a bunch of influence to do it. And so, you know, hopefully we'll get there one day, but the podcast at least will hopefully inspire people. You hear people's stories. Yeah, we're trying to do a little bit more of the details on how they actually did it and so to give people a little bit more tactical information to go and use. Right. And to apply in their life. And so big part of the. Big part of the podcast stuff. And then, you know, I just start on social media. But the, my personal content will, will be geared toward that also.

[Host]

Love it. So that's needed, man. Yeah, there's people like Elon starting schools. Tim Kennedy started one in Austin, I believe.

[Gentry Kelly]

Who else? We're talking about yesterday starting one too. It's one of these podcast guys that Mike and VO went with, remember?

[Sean Lynch]

Yeah.

[Gentry Kelly]

Who did they go on the private jet with?

[Host]

Private jet, was it?

[Gentry Kelly]

I think he's does a lot of stuff here in Vegas.

[Host]

David Meltzer. Bradley.

[Gentry Kelly]

No, Bradley. It was maybe Bradley. Maybe Brad Bradley or the other guy we interviewed.

[Sean Lynch]

Houston.

[Gentry Kelly]

Yeah, we really liked him.

[Sean Lynch]

Yeah, he was a great guy.

[Host]

He's super connected and gratitude is important. He taught me that.

[Sean Lynch]

But even what you're doing, I mean, it's just so needed. I mean, you're doing 800 and something podcasts. What's going to have a ton of information if somebody just listens to that? Probably way more than they'll ever get out of.

[Host]

Dude. I get messages daily like, like I've saved some lives. Like, it's crazy.

[Sean Lynch]

It's so weird, right?

[Gentry Kelly]

And so are you still answering to all those?

[Host]

I am. So I spend three hours a day on my Instagram DM joke and it keeps getting harder and harder. But I learned that From Pace Morby. Do you guys know Pace?

[Gentry Kelly]

I've heard you talk about it.

[Sean Lynch]

Mike and Bo are going to connect us with them.

[Gentry Kelly]

Okay.

[Sean Lynch]

They're in the real estate side.

[Host]

He'll be a great guest for you. So every day from 4 to 7am he enters his DMS.

[Sean Lynch]

Yeah.

[Host]

So I, I kind of do that too, but I spread it out throughout.

[Sean Lynch]

The day, you know. You know, Wes was like that and a couple other people we interview.

[Host]

Wes does eight hours a day.

[Sean Lynch]

Oh yeah.

[Gentry Kelly]

I mean he's like, that's, that's truly. If you see what he's been saying lately, like, I truly enjoy this. This is what I was like born to do. I enjoy even. It's got that tough exterior shell. I think on the inside he truly gets off to like helping people.

[Host]

He like, that's awesome.

[Gentry Kelly]

He wants people to be like.

[Sean Lynch]

He's also does sales. He does. I mean he's everything. There's no team of people.

[Gentry Kelly]

He said he just. No one can close like he can. Which is true.

[Host]

That's true. I don't want anyone on my Instagram dms to be honest to me, it's.

[Gentry Kelly]

More of a trust issue.

[Host]

Yeah, trust issue. And like they represent you too.

[Gentry Kelly]

But it's also very generic when it's.

[Sean Lynch]

You'Re going to know, know if somebody sends you a message like who you want to have on who you don't. And it's hard to like teach somebody like, hey, I like this type of person very. I'm interested in this. And I, I mean they can, but it's never going to be.

[Host]

No, I give people a list of people that I want on. I have a 16 page Google Doc list of names, so I've been crossing those off every week.

[Gentry Kelly]

So do you have teams of people.

[Host]

That reach out to cold email or cold. I'll, I'll do the DMs, but I have a team email.

[Sean Lynch]

I think I actually got a cold email even before.

[Host]

Oh yeah.

[Sean Lynch]

Just randomly.

[Host]

Yeah, there we go.

[Gentry Kelly]

Look at that. They're on their game.

[Host]

Yeah. Those cold emails don't sleep on those. Those work.

[Sean Lynch]

Yeah. Or cold DM was an email.

[Host]

Oh, DM, yeah. Yeah, I, I DM 100 a day. Cold.

[Sean Lynch]

Okay.

[Host]

And that, that's amazing.

[Gentry Kelly]

And you do that?

[Host]

I do that, yeah. Or no, my assistant does that. But I'll respond. Yeah.

[Sean Lynch]

Because it does the outreach and then.

[Host]

Yeah, it takes time to find people. But yeah, I'll. I'll be the one typing.

[Sean Lynch]

Sweet.

[Host]

Yeah.

[Sean Lynch]

Yeah.

[Host]

You need that personal touch, you know.

[Sean Lynch]

I think you Do I really do.

[Gentry Kelly]

I think people follow me because, I mean, you could wear any makeup brand, right? It's like clean and it's, you know, very educational and it's simple, which is what people need if you're not a makeup artist. But people want you behind the brand and they don't want an automated.

[Host]

Absolutely. Do you see the makeup space changing, going more natural these days?

[Gentry Kelly]

Yeah, I think. Well, I don't know if you know this, but the FDA just took over cosmetics. So before it was a the wild west, which made things easy. Sean's like, dude, this is great. The FDA has taken over. Yes. It's taking a lot of your time now because we had to took every single product, every single ingredient, label photos, front, back, side, everything. You had to change thousands and thousands, tens of thousands, if not $100,000 worth of remaking the cardboard boxes that the makeup goes in.

[Host]

Wow.

[Gentry Kelly]

All of the, you know, required information. You put your phone number on all the boxes. Now people should be able to, you know, place a claim with the FDA if one of your products hurt them. My stuff is. Doesn't have anything active in it or anything crazy. So it's all organic, plant based, natural stuff. So I'm not too worried about it. But some of these people who are like making shit with weird ingredients like now the FDA can come into your facility. You have to register your facility and your products where before didn't really matter. You never had to make claims of where you had your products made or whatever.

[Sean Lynch]

Now it's all just since she's established the barrier to entry is going to be. Right. And so that's what I'm.

[Gentry Kelly]

So some of the smaller companies are going to have like the manpower to keep up and then I'm sure, you know, there's tattletale. Someone's going to say this person didn't meet the criteria. You're going to have an angry customer that's going to be looking for something. They're going to get turned in and then they're going to have to close shop. So it'll put out some of the competition.

[Host]

Yeah. Probably be a good thing in the long run though, right? Yeah, yeah. I mean, I wish they did that with food. It's crazy that they're doing makeup first, but.

[Sean Lynch]

Right.

[Gentry Kelly]

Yeah.

[Sean Lynch]

So you can make whatever you want.

[Host]

Yeah. Supplements, Supplements.

[Gentry Kelly]

They don't.

[Host]

Oh my God.

[Gentry Kelly]

Food is regulated. I mean, the fda, food and drug.

[Host]

Oh, is it okay. But not supplements. Yeah, supplements are just.

[Gentry Kelly]

You could make that in your backyard and yes, regulation whatsoever. Put Whatever kind of pills. Put steroids in it or whatever.

[Host]

No, that happened to Ryan Garcia. They put like whatever and then he lost his last fight technically. Because I saw that.

[Gentry Kelly]

Yeah, you'd be really careful what you're taking in the supplement world.

[Host]

I stopped taking most of mine. I only trust a few brands. Like I like Brian Johnson stuff and anyone.

[Gentry Kelly]

What do you think about Thorn? It's a really popular.

[Host]

Yeah, they third party tests.

[Sean Lynch]

Yeah.

[Host]

Yeah.

[Sean Lynch]

Any doctors that I work with recommend, usually recommend that or there's another brand too that it's their all third party tested stuff. And so that's just what you need to look for. I mean there's a lot of brands that do it.

[Host]

Yeah.

[Sean Lynch]

But definitely in. When you're in that industry, you know, you want to look for somebody that tests all their stuff.

[Host]

Wild, wild west. Yeah. I asked if it's going more natural though, because a lot of these makeup brands got exposed. Right. For their ingredients.

[Gentry Kelly]

Yeah, I think there was a. I have not watched it yet. I just don't have time to really watch tv. But I heard there's a Netflix documentary out there right now.

[Host]

Really?

[Gentry Kelly]

It's. I can't. Makeup is in the name of it, how it's. It's not how it's made, but something like that. So I need to look it up to find out because I did see there were some exposing going on there, whistle blowing stuff, but I haven't watched it.

[Host]

Yeah. Because people put it on their acne or whatever and then it gets in their skin.

[Gentry Kelly]

Yeah.

[Host]

So who knows?

[Gentry Kelly]

You gotta be careful. A lot of that stuff is hormone disrupts, disruptors. I mean, back in the day when I first started, everybody was putting parabens in their makeup. It was a preservative. Right now it's a huge. No, no talc. You know, you're slowly starting to see talc come out. Even though talc is if it's in a powder product, you're breathing it in, but if it's not in a powder product, it's like, do you really want that stuff, you know, that close to your skin? So you're seeing people start to clean up with the pressure from competition, which is good. We needed that in this industry. Like I said, the FDA regulation is an extra pain in our ass, but supplements is probably next. It's just going to take one person in the industry to really, really push for it. That's how it happened with makeup. There was one brand really trying to push and lobby to get FDA to take over and it worked.

[Host]

Okay.

[Gentry Kelly]

The company then went out of business.

[Sean Lynch]

But there's so much, like, lobbying and stuff that you can't change. I mean, so you. They can still sell cigarettes.

[Gentry Kelly]

Yeah.

[Sean Lynch]

And they know they kill people. But you can just put it real big on the box and you can still sell it. But it's legal. It's like, oh, yeah, it's okay. You just got me to put a bigger warning. So there's just some industries that, like, I don't.

[Host]

Yeah.

[Sean Lynch]

I don't know if we're ever gonna change.

[Host]

You know, one of the things with capitalism. Right.

[Sean Lynch]

Yeah.

[Host]

Once these companies get so big, they could just buy people off.

[Sean Lynch]

Yeah.

[Host]

Pay off. Politicians pay off. Nancy Pelosi.

[Sean Lynch]

Yep.

[Gentry Kelly]

With vodka.

[Host]

Oh, she got paid in vodka.

[Gentry Kelly]

She's drunk all the time.

[Host]

Oh, is she? I heard that about Kamala. I didn't hear that about her.

[Sean Lynch]

Yeah, it's just, like, stuff that you see going around.

[Host]

Damn. Is it true we're going to run out of gas one day? I remember when I was a kid, they used to say, in like, 20. Yeah, no, that was a myth.

[Sean Lynch]

Yeah. We have. There's so much reserves right now, and so the US is getting so efficient. Before pandemic, it was about 1200 rigs, I think, and we were producing between 12 and 13 million barrels a day here, and then now have about 650 rigs, and we produce a little bit more.

[Host]

Oh, wow. Yes.

[Gentry Kelly]

Always have the need for oil and the products that they use to make.

[Sean Lynch]

Even when energy efficient. Oil, electric, and all this other hydrogen.

[Host]

Right.

[Sean Lynch]

Yeah. And the infrastructure takes off for electric and, you know, people use less gasoline for their cars and other stuff. You still need, like plastics and just everything. And so it won't ever just go away. You know, the industry will probably be smaller, and that's probably why a lot of these mergers are happening and kind of preparing for the long haul, you know?

[Gentry Kelly]

Did you hear the interview I'm sure you did with Trump and Elon?

[Host]

Yeah. On the spaces. Yeah.

[Gentry Kelly]

I like that. I like how Elon was saying. I really respected him for that. He's like, you shouldn't shame people that still drive gas cars. There's a need for both.

[Sean Lynch]

You can't get rid of it. It's. It's not. Elon always promotes that.

[Host]

Yeah.

[Gentry Kelly]

He's trying to create the whole chain.

[Sean Lynch]

Right.

[Gentry Kelly]

With his solar.

[Sean Lynch]

It's like he. People that are illogical, they don't. They don't think like that.

[Host]

Yeah. I love Elon's last few years, dude.

[Sean Lynch]

He's great.

[Host]

How raw he's been on Twitter.

[Sean Lynch]

Dude, I. He's probably the, the person I look up to the most. Just because what person can go and do those huge crazy ideas, world changing stuff and execute on every single one of them like that is almost impossible. Like that one of Steve.

[Gentry Kelly]

Steve Jobs is an asshole. Can you imagine working for Elon and all the pressure he puts on. I should just tell my girls you think I'm bad.

[Sean Lynch]

I'd rather work for Elon actually. He's going to push. He pushes people to do their best.

[Host]

Steve would get. He would take it personally. Look like from the documentaries I've seen. Like he would yell at you like.

[Sean Lynch]

And it's Elon seems logical. Like he's just like that doesn't make any sense. Right. He's just. Everything he thinks about is like, is a logical way.

[Gentry Kelly]

He puts a lot of pressure to get results which is good. That's what you have to have. You have to have. He's a really, really good leader to.

[Sean Lynch]

Do world changing stuff like that. You're not just sitting around letting people do whatever they want.

[Host]

Yeah, but that's when I work the best, when the stakes are high.

[Gentry Kelly]

The only thing I don't agree with is he says there's no aliens out there.

[Host]

Yeah, I don't agree with that.

[Gentry Kelly]

We're trying to convince Sean.

[Host]

Sean, you don't think there's any.

[Gentry Kelly]

He doesn't think there's anything else on live out there.

[Sean Lynch]

I, I don't, I don't think there's like spaceships coming down to the earth.

[Gentry Kelly]

I don't, I don't think they already here.

[Host]

I gotta introduce you to some of my podcast guys.

[Sean Lynch]

Do I, do I think there's life out there somewhere? Yes, probably so. On some other planets that we don't know about. But not like aliens just shooting down and abducting people.

[Gentry Kelly]

What's the guy on Joe Rogan that has the energy sources? He worked for the area.

[Host]

I know who you're talking about.

[Gentry Kelly]

Bobbles are. Yeah, I know a lot of people give him a hard time. Don't believe him. I absolutely believe every word that he says.

[Host]

Yeah, you need to watch some Steven Greer.

[Sean Lynch]

Okay, I'll check it out. I'm open to anything.

[Gentry Kelly]

He's not open to anything. I try.

[Sean Lynch]

Hold on.

[Host]

Oh yeah. So you're pretty.

[Gentry Kelly]

No, but it makes me turn off my alien ship.

[Sean Lynch]

So if I, if there's some science that shows me if, if they come down tomorrow, I'll be like, hey, I was wrong. What if you're a Spaceship. That's here.

[Host]

You know, what if you went on like a journey and saw one, like, with your eyes.

[Sean Lynch]

Oh, 100. Yeah.

[Gentry Kelly]

He wouldn't believe. You think he would think it was AI?

[Sean Lynch]

I. I'm saying that I am open to change my mind when I see proof.

[Host]

Okay.

[Sean Lynch]

Yeah.

[Host]

Yeah. It has to be some.

[Gentry Kelly]

I just think we didn't just all of a sudden in the early 1900s, go from, like, you know, the Oregon Trail to where we're at now. Something came here.

[Host]

Yeah.

[Gentry Kelly]

How would you explain.

[Host]

Yeah. The ancient stuff, like the pyramids.

[Sean Lynch]

I don't know because I really don't know.

[Host]

The way they taught us how it was built is total bs. Yeah. Like, that's not possible.

[Sean Lynch]

And again, I. I don't know. And I'm not saying that it's not out there. I just would like to see at some point somebody can change my mind if I see proof or there's like real proof and it's.

[Host]

Yeah.

[Sean Lynch]

Really concrete. I'm open to it.

[Gentry Kelly]

Yeah.

[Sean Lynch]

It's all good.

[Host]

That's how it should be, though. Yeah.

[Sean Lynch]

Yeah. I mean, just right now I have a hard time because there's just not a lot of real proof that's out there that makes.

[Gentry Kelly]

Yeah, you just don't believe any of it. It's fine.

[Host]

I didn't trust the government evidence.

[Sean Lynch]

Yeah, that part. I. I'm pretty sure they're probably hiding a lot of things, but I was.

[Gentry Kelly]

Surprised that Elon was so hardcore.

[Host]

I was shocked. He either knows something or he genuinely believes it.

[Gentry Kelly]

He doesn't seem like the kind of guy who's going to be paid off to shut up or else.

[Host]

He's got weird ties.

[Gentry Kelly]

But yeah, he wants the NASA contracts.

[Host]

Who knows? When you're at that level, you got some weird influences in your life for sure. You know, there's people knocking out your door. Like, I get weird DMs. I'm not even like, big time. But, like, people pull up to my networking events and invite me to the World Economic Forum and I'm like, this is weird. Like, stuff like that's happening to me.

[Sean Lynch]

No, that's really cool, though.

[Host]

Yeah, I guess it's a good sign. But it's scary, man.

[Sean Lynch]

Yeah. That's a good thing about social media, you know, you'll. You never know where it's going to lead. For sure. It's definitely. Can't ignore it.

[Host]

Yeah. No, it's cool to see because you built your wealth without any social media, but now you're kind of.

[Gentry Kelly]

I was shocking because it Was right in the time when everybody was using social media, even Facebook, and he didn't even have an account yet in MySpace.

[Host]

Wow.

[Gentry Kelly]

And then. No.

[Host]

You were running ads. It was just Google.

[Sean Lynch]

Yeah.

[Host]

Wow.

[Sean Lynch]

Yeah, it was all, you know, it was all Internet based stuff and businesses weren't.

[Gentry Kelly]

In 2008, though, 2009, when you became real, people weren't using social media through businesses. That was just so. New Facebook business page didn't come out until 2011. I remember because it was the year I started my business, but nobody really used it for business.

[Sean Lynch]

I. I definitely have a way different feeling and I think it's a good thing now just because access to information is so amazing. And, you know, I didn't have that whenever I was growing up. And so I think social media is amazing for the world. Of course there's always like some bad that's going to come with anything that's that big.

[Host]

Yeah.

[Sean Lynch]

But I used to be anti social media because she would. She started her business and built. Built it off social media. And I'm like, don't post our house. Don't post it. Like, don't even put me in the background.

[Gentry Kelly]

They thought he was a stay at home dad. They were all like, what does Sean do? And I'm like, he's a drug dealer. They don't know. They thought he was. Well, that, that too. They thought he was a drug dealer. We were like, how could he afford a house like this?

[Host]

Of course, everybody's like, yeah, you were super private.

[Sean Lynch]

Well, that and I was always. We were in a small, smaller town and so it's like, sure, you don't have people that can really think that's possible, but I've definitely changed my mind on that too.

[Gentry Kelly]

He watched me in my business. Like, yeah, he was always doing really well when we met and he said, why don't you start a makeup line? And I was like, I can't afford it. It's too expensive. He said, well, why don't you start an online store where you sell these other brands? And I'm like, they don't allow you to do that. Like, you know, Estee Lauder, Laura Mercier, controlled Lair, whoever they allow like a mom and pop to shell their stuff. This is back then. I was like, they had to approve you. So he didn't believe me. So he got online and he called. I came home from work one day when I worked at EMS and he goes, well, I learned something today. Est Lauder owns everything because I called that same 1800 number about 10 times. Searching every makeup brand that I knew to try to ask to see if you were right. He's like, and you're right that you have to be like a certified brick and mortar that has, you know, an online e commerce platform as well. But I waited until like, 2011, early 2011, and I was like, wait, I think I can do this. I can start my own line. But I'd already had that following. I had built up a following. You know, Facebook used to have 5,000 people max on your personal page.

[Host]

Still does, right?

[Gentry Kelly]

I think it still does, yeah. So I built that up to 5,000 max. I already had that platform to, like, you know, pitch myself to, but I absolutely would not be here today if it wasn't for Facebook business pages and that.

[Host]

Wow.

[Gentry Kelly]

And Cheryl Sandberg. I did her makeup. I don't know if you know this, but she was the COO for Facebook and Instagram.

[Host]

Oh, nice.

[Gentry Kelly]

I do her family's makeup, so I gotta do her makeup. And she didn't have a voice when I was doing her makeup, but she's like, tell me about your business. And I told her, like, thanks to you and you creating that because it was her project to do the Facebook business pages. I was like, I absolutely would not be here today.

[Host]

Wow.

[Gentry Kelly]

Instagram helped take it next level. But all of my marketing was on social media. I'd never. It was free until recently. It was all free.

[Host]

Yeah. Now they limit your views.

[Sean Lynch]

Yeah.

[Host]

They're like 5% of your followers. It's crazy.

[Gentry Kelly]

I remember. I remember the year they did that. It went from like these people getting. I mean, I used to. When I only had 10,000 people, I had 3 to 5,000 views on my story.

[Host]

Yeah. That's how it used to be.

[Gentry Kelly]

Now I have less than that with 90,000 nuts.

[Sean Lynch]

That's also anything. Supply and demand. It was.

[Gentry Kelly]

You have to deal with that too.

[Host]

Oh, yeah. And everything's gone up now when I run YouTube ads because I. I boost some podcast episodes. It's like double the price when I started a year ago.

[Gentry Kelly]

So are you boosting from the app?

[Host]

The YouTube app? Yeah, promotion.

[Gentry Kelly]

But Instagram stuff.

[Host]

Oh, not Instagram.

[Gentry Kelly]

I only doesn't work anymore. So something's happened. I don't know if I use the boost. Apparently Apple Pay got onto Instagram.

[Host]

Oh, yeah, yeah, I saw that.

[Gentry Kelly]

What is that?

[Host]

So Apple Pay wants 30 of all the boosts so people stop doing it. So now you got a boost from your desktop.

[Gentry Kelly]

I know, I hate it.

[Host]

It's like an extra step. Yeah, that's what drove Fortnite out of the App store too? The 30?

[Sean Lynch]

Yeah.

[Host]

Apple's got a monopoly on that stuff.

[Sean Lynch]

Okay.

[Gentry Kelly]

So I didn't know you can do it.

[Sean Lynch]

Everybody's charging everybody rent for everything.

[Gentry Kelly]

I mean, I mean, I was like, why is my boost not working? So for a couple of months it didn't work at all. I guess they were trying to recollaborate everything. Then all of a sudden I would say just for even numbers, $1,000 boost was costing me $1,400. I was like, where's this extra $400 coming from?

[Host]

Damn. So they were getting you sneakily an extra $400.

[Gentry Kelly]

And I was boosting this one viral video that I had. It was really good. It had, you know, millions of views. And I'm trying to like just keep, keep it going through the pipeline all at the same time that I said I wanted to kill Sean with writing on my story. I said I'm going to kill my husband for living in the hotel. Yeah, I got, not shadow banned, but whatever. They, I got grounded for the K word right when that video went viral. So I was like, okay, well they're going to show it if I start paying for my boosts. I was paying $1,000 a day just to boost it to keep it going. Thousand a day.

[Host]

Holy crap.

[Gentry Kelly]

Just because they weren't showing it. As soon as that happened, like two days later, they. I saw that video right away I knew it was going to go viral cuz I posted it, walked away from it two minutes later. It's like 10,000 views. I was like, holy. And then just kept telling my friend, share it, share it. It's about to go viral. It's about to be a good one.

[Host]

Wow. Anyway, yeah, certain words trigger the algorithm. I know the kill word is such a silly word, but yeah, say red rum.

[Gentry Kelly]

Now I want a red rum. Sean.

[Host]

Yeah, Yeah, I just got banned on Tick Tock. Certain words and topics, you know, got to be careful.

[Gentry Kelly]

I didn't know Tick Tock was watching like Instagram was. I didn't know.

[Host]

They're probably worse.

[Sean Lynch]

Yeah, once it gets big enough, they're all going to be pretty much the same.

[Gentry Kelly]

But yeah, I haven't boosted anything since then.

[Host]

Yeah, I would boost your YouTube episodes because you'll be able to get bigger guests if you can show that you're getting 100.

[Gentry Kelly]

I had no idea you could do that.

[Host]

Yeah, because I did that for like, because you could sort it by popular. So you want those to be pretty good views and then you'll be able to get a lot of guests.

[Sean Lynch]

Okay. Yeah. Awesome. Yeah, Everybody said that YouTube's like, when people watch those, it's really. You're really bought in.

[Host]

Yeah, it's a good. Yeah. Well, when you ask people to come on, the first thing they look at is usually YouTube. They look at this.

[Sean Lynch]

I actually watch a lot of stuff on YouTube. So, like, I watch.

[Gentry Kelly]

I like to watch the podcast.

[Sean Lynch]

Yeah, yeah, I watch. I mean, you can still watch them on Spotify, but for some reason I still got a YouTube and watch them.

[Host]

YouTube's better because the comments. Oh, yeah.

[Gentry Kelly]

Oh, they're almost all bad. I don't even read the comments.

[Host]

Oh, really?

[Gentry Kelly]

Oh, God, no.

[Host]

You guys are getting some heat already.

[Sean Lynch]

Oh, no, no, no. Like, YouTube stuff is just in general. If, like, you read through, people are.

[Gentry Kelly]

Just terrible in the comments. I mean, I think with Instagram, people have more of a personal relationship with me and most by my brand, so it's different. I get very little comments until the viral one.

[Host]

Yeah.

[Gentry Kelly]

And then everybody just really hates that mole on my face.

[Host]

Really.

[Gentry Kelly]

She would get like, I don't give a. But I've been dealing with this for like 14 years. 13, 14 years. So I'm numb to all of this.

[Host]

But the females get.

[Sean Lynch]

You need to cut that mole off your face.

[Gentry Kelly]

You're gonna be. If you're gonna be a makeup artist, why don't you knock that hairy mole off? I'm like, listen, I'm growing it out, dude.

[Host]

The females get it worse, man. Leila Hormozi. Do you know?

[Gentry Kelly]

Oh, they're so mean to her. I watch her too. She's like. I mean, she got like a nose job and she just did everything.

[Host]

She had to check everything. Her voice, like, it's your voice. You're born with it.

[Gentry Kelly]

Oh, she's probably taking testosterone. Oh, I'm sure she is. Because her voice is deeper. Yes. And I am also on it. And I notice, like, when I watch old videos of myself, I was like, oh, squeaky toy.

[Host]

Oh, wow.

[Gentry Kelly]

But yeah, my voice keeps getting lower too.

[Sean Lynch]

I'm taking like, that way, though. It's not. Some people just have like a different voice.

[Host]

Yeah, I used to have a girly ass voice.

[Gentry Kelly]

Take some testosterone and you won't.

[Host]

Yeah, no, it was back in the day. It was embarrassing. Like, I could scream full pitched. It was so embarrassing. But no, I take some natural stuff for testosterone. It helps for sure. I didn't know you were on it, though. You're the first girl I met on it.

[Gentry Kelly]

Yeah, I started Taking about a year ago and it's been amazing. Really very low. I don't know.

[Host]

You're on it too.

[Gentry Kelly]

He's my nurse, so I don't know how much.

[Sean Lynch]

No, no, we. Yeah, our, our doctor, you know, which is a super amazing guy and he works with like 90 women. I mean, it's like 90 10. And yeah, he put her on it and it's, it's so. Such a minimal amount.

[Gentry Kelly]

So it was about two years ago, three years ago, I told you that like rough patch where I was just. Everything was just sparking me and I was just level 10, probably going through the change. You know, something happens. Just 40 plus, 50 plus women.

[Host]

Yeah.

[Gentry Kelly]

And I think just doing all the IVF and injecting all those hormones in me for two years in my late 30s, it just imbalanced everything. Then my thyroid got thrown off and I'm like, I went from never taking one single solitary pill, not even for a headache, to taking like eight a day.

[Host]

Damn.

[Gentry Kelly]

And anyway, just overproduce estrogen and so I think estrogen blockers. And even when I was doing testosterone cream, I was, you know, everything was being converted over to estrogen and I had so much estrogen. That can be very dangerous for women. So anyway, taking the testosterone just as more like a balancing with everything, so. Yeah, yeah, with progesterone and estrogen blockers and everything's a lot more balanced. Nice to be so.

[Host]

That's cool.

[Sean Lynch]

Really good place is just so awesome. He's technically my primary care guy anyways. My functional medicine guy.

[Gentry Kelly]

Yeah.

[Sean Lynch]

It's just like.

[Gentry Kelly]

But doing all that and getting regulated though has really helped anxiety too. So I know with him, that's a part of like what's helped with his anxiety with mine.

[Host]

You had it too, anxiety?

[Gentry Kelly]

Yes. I think that it comes with the mthfr. It's like we're all kind of like one of a kind. We all have adhd, a little bit of anxiety, a little bit of ocd, kind of all mixed in. Yeah, it's very. Seems to be very common. But yeah, getting the hormones regulated made a huge difference on my mood, the total outlook on life and energy level and all that.

[Sean Lynch]

Yeah, Matt was telling me all the same stuff yesterday.

[Host]

He has that too. The mthl. Yeah.

[Sean Lynch]

Yeah. And he's. But the same thing. He's almost like I felt like we were the same person. I was like every, every life experience he has. Like, like exactly like me.

[Host]

You two are very similar.

[Sean Lynch]

Yeah, he's great. He's a great guy. He's super intelligent too. It was really good conversation.

[Host]

Yeah, I know he's dealt with some anxiety too.

[Sean Lynch]

Yeah.

[Host]

Yeah. It must be a link with mthr.

[Sean Lynch]

I think it is. I think I hear Gary talk about it sometimes. Like, he's like, if you want to. If you want to fix it, this is a big, big part of it.

[Gentry Kelly]

It's a lot of the problems that we have as humans, you know, are kind of all tied back to that and you just take some of the right supplements and things that are methylated.

[Sean Lynch]

And eat right processed foods. Yeah. So it makes it worse.

[Host]

Would you guys ever use Casper on one of your future kids? I know you got two eggs safe still, right?

[Sean Lynch]

Is it crisper or crisper?

[Host]

Yeah.

[Gentry Kelly]

What is that?

[Sean Lynch]

I think they're only doing it in China.

[Host]

Oh, China.

[Gentry Kelly]

Oh, is that where you pick like the hair color and stuff?

[Host]

Everything. So you could remove the MTH up far if you want.

[Gentry Kelly]

So.

[Sean Lynch]

Which is.

[Gentry Kelly]

I would be too scared to genes like that early on. And with cell division, I don't think.

[Sean Lynch]

We know the sex and then the sex of the embryo. And then we know they pull out like some bald genes.

[Gentry Kelly]

Well, no, no.

[Sean Lynch]

On our stuff they pull out the chromosome disorders that a woman normal miscarry.

[Gentry Kelly]

You have to discard.

[Sean Lynch]

Oh, they discard them.

[Gentry Kelly]

Yeah.

[Sean Lynch]

So they just say, hey, these embryos are no good because your. The chances of you having a miscarriage are going to be really high.

[Gentry Kelly]

Yeah. They're usually not viable and they don't even let you really use them. Like if you want to use some one that has a chromosome disorder, like some that are survivable, like the missing the eighth chromosome, whatever, then you know, you have to go to a psychologist and have special. Yep. Wow. Extra paperwork sign that you understand. Some people like go their whole life. They're doing IVF for 10 years.

[Host]

Wow.

[Sean Lynch]

So anyways, that's the whole point. IVF is. Gives you the best chance of having a bible.

[Host]

Got it. Got it. You're like hedging your bed almost.

[Sean Lynch]

Yeah, yeah.

[Host]

Okay.

[Sean Lynch]

It's great. We had a great experience with all of it. She went through hell. IVF is like really hard on women because you're like pumping them full of hormones and like over producing eggs and stuff.

[Gentry Kelly]

So all the weight gain that goes along with it and influx and.

[Sean Lynch]

Yeah, that's kind of what messed her up.

[Host]

It's like, yeah, I could mess their hormones up. Holy crap. Yeah. I don't know if I do crispr. I'm on the same page as you guys.

[Sean Lynch]

Yeah, it's a little. I. And I wouldn't want to. Like, what if something happens? I mean, I'm sure down the road they're gonna have all kinds of crazy stuff.

[Gentry Kelly]

That's what I think the future is. And I think, you know, I see stuff. My kid somehow found something on YouTube. They were growing babies. It was right when we had the kid, too. We're in the hospital with the kid, and he's some. I guess he was talk. Texting something because he can't write, but he was talking something in there. And there was like, this, like, farm where they had surrogates, but it was machines. And I'm sure it creates the perfect habitat to grow a baby. And I'm like, this is absolutely where the future is going.

[Host]

Artificial wombs, right? Yeah, I saw those. Holy crap. So you won't even need to have sex.

[Gentry Kelly]

No.

[Host]

You just have an artificial womb. I don't know how I feel about that.

[Sean Lynch]

Yeah.

[Host]

I like to be as natural as possible, you know?

[Gentry Kelly]

Yeah. But I mean, there's some people who can't carry, and if you can't. And there was a surrogate shortage right when we were looking. Like, it's because there's so many stipulations on surrogacy. You can't be on any mental health drugs. You can't have previously been on any mental health drugs. You have to have a child. Currently be raising that child. You can have more than six births. Just.

[Sean Lynch]

We thought again, there's a lot of agency. And there was gonna be like, a.

[Gentry Kelly]

Book of, like, Handmaid's Tale.

[Sean Lynch]

Yeah, it's not even close.

[Host]

Oh, it's not like that.

[Sean Lynch]

They're. It took us six, eight months. And then they kind of have to pick you.

[Gentry Kelly]

Wait in line. There's a date.

[Sean Lynch]

Yeah, they pick you. They go. You kind of write your bio and your story and whatever, and they come and, like, go through the parents and they're like, you know, I kind of. I want to help these people for whatever reason, and.

[Host]

Wow, I thought you picked that.

[Gentry Kelly]

No, I mean, so the surrogate comes.

[Sean Lynch]

To match you first.

[Host]

Okay.

[Gentry Kelly]

They. Yeah, the surrogate comes as. I think I want to do this. I saw one of your ads. I want to work from home and make 50,000 a year. Whatever. They then, you know, vet the surrogate first. Then they say, okay, you're approved. Let's open up the database. Here's your password. And you dig through hundreds of families. You pick two or three that you're interested in. Then you set up, like, conference calls to see who politically aligns with you.

[Sean Lynch]

Yeah.

[Host]

Wow.

[Sean Lynch]

They ask you everything. The. The vaccines, the, you know, everything. And so they go, yeah, I, you know, I'm. I'm on board. The reason that she also picked us is we didn't make her do a C section. What was. There was like a.

[Gentry Kelly]

She didn't want to travel.

[Sean Lynch]

Oh, that was the other thing, too. So there's like, a couple things, and that's why they try to match you with.

[Gentry Kelly]

She'd want to do breast milk. Oh, yeah, that's great. There's a ton of thing. You have tons of things agree on. But if you don't agree politically, like, if you have someone who, you know, very conservative family and you have more of a liberal surrogate, maybe they don't align with. What if this baby's killing me and I want to abort? Oh, you know, so there's.

[Sean Lynch]

There's so much stuff. You're like, signing your life away as you go. You can tell there's been so many, like, so much case law on it.

[Host]

That's interesting.

[Sean Lynch]

Yeah. Every time we went to the IVF clinic, it's like, what happens if. You know, what happens if. Where does the embryos go? Who owns them?

[Gentry Kelly]

And if we break up, what would you do with them? Would you want them to go to science? Would you want them to be discarded? Yeah. Would you donate them with. Which is an adoption? Would you adopt to a gay couple? Would you adopt to a straight couple? What about, you know, ethnicity and race?

[Sean Lynch]

You know, there's been so many. So much case law.

[Host]

All this.

[Sean Lynch]

Every time you're signing stuff, you're going, that happened. That happened before. That happened before.

[Host]

That's funny. Holy crap. Well, guys, where can people find the show and keep up with you guys?

[Gentry Kelly]

So, on Instagram, my handle is Gentry Kelly Cosmetics. Kelly has two E's, the correct way. Gentry is with a J, and then official Sean lynch for him. And then the podcast page name is Official Success Formula, the actual podcast Success formula. So we're available on all platforms. If you want to listen on Spotify or YouTube, watch, listen. It's available everywhere. Just type in Success Formula to find it.

[Host]

Perfect. We'll link it below. Thanks for coming on, guys. That was fun.

[Sean Lynch]

I appreciate it.

[Host]

Yep. Thanks for watching, guys. Check out the links below. I'll see you next time.