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The $30 Smoothie Secret: Marketing Genius Revealed | Hal Elrod DSH #1013
00:40:54
Discover the $30 smoothie secret and uncover marketing genius with Hal Elrod! 🥤💡 Join Sean Kelly as he dives deep into the world of high-end organic smoothies and brilliant branding strategies.
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- [00:01]
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This episode is brought to you by Dutch Bros. Big smiles, rocking tunes and epic drinks. Dutch Bros. Is all about you. Choose from a variety of customizable handcrafted beverages like our Rebel energy drinks, coffees, teas and more. Download the Dutch Bros app for a free medium drink. Plus find your nearest shop, order ahead and start earning rewards offer valid for new app users only. Free medium drink Reward upon registration. 14 day expiration terms apply. See DutchBros.com looking for a pickup truck to get just about anything done? Look no further. The Chevy Silverado EV isn't just the most powerful Silverado ever with next level towing capability and technology. It also offers game changing versatility with the available multiflex midgate and tailgate. Which means Silverado EV helps you carry large, bulky and oddly shaped items up to nearly 11ft in length. Chevrolet together. Let's drive.
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Visit Chevrolet.com to learn more.
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A
Sun Life Organics. You familiar?
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C
Yeah, yeah.
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A
And there's one now in Vegas. I just love that. Yeah. Organic to the.
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C
To the T. Yeah. Even though some of their smoothies are 30 bucks.
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A
Yeah, exactly.
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C
I like it there.
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A
There's the billion dollar smoothie.
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C
Yeah, that was 40.
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A
Yeah. On Uber Eats, I just thought was 47. The law of contrast, right? You're like, whoa, $1 billion smoothie for only 40 bucks. That's a deal, right?
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C
The marketing. Yeah, he crushed it with that brand.
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A
Foreign guys.
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C
Hal Elrod from the Miracle Morning here today. I just finished your documentary, man. It was great. Thanks for coming on.
- [01:33]
A
Oh, thanks for watching the movie, man. Absolutely. It's been a year that we've been trying to get this scheduled. So we finally did it, man.
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C
Yeah. I'm glad we made it happen, dude. Your book, Honestly, I've never had more people mention your book that have come in the studio.
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A
Really?
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C
Because we got like 10 books laid out there, but they always have read yours.
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A
That's cool.
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C
Over 2 million copies sold, so no joke.
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A
Yeah, that's cool, man. No, I. That's always an. It's just. It's just a trip. I feel like for. I don't know if you're this way, but for me, like when you find out your work helped people, you're like. Even though you hear it over and over, you're like, each time I hear it, I don't know. For me it's new. I'm like, really? Oh, that's so good. I'm so glad to hear it.
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C
That's the thing with social media. Cause you see all these views on your phone, but you Never actually, like, think about who you're helping. Right.
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A
Especially with podcasting or with a book. Right. But, like, when I speak at events.
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C
Right.
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A
I'm a keynote speaker. Then you're like, people are coming up to you and they're like, oh, my gosh, that impacted me. But, like, with a podcast, you're just. You're like, people listening to this or is it working? You see the numbers, but, like, that human interactions. Crucial. It's missing in that regard. Yeah.
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C
That's why I go to in person events and I host events because it's easy to get wrapped up with the digital numbers.
- [02:33]
A
Totally.
- [02:33]
C
Yeah. You just spoke at Pineda's event, right?
- [02:36]
A
Yeah, yeah. It was impromptu. I was. He had me on his podcast yesterday, and then right before we started recording, he's like, hey, I got a mastermind in the other room that I'm going back. You mind just going up on stage and talking for 20 minutes? I'm like, sure.
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C
Wow. And you had nothing prepared.
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A
Nothing prepared. And it's funny. And I literally walked up there to talk about the miracle morning. And as I was walking up, I just was like, nope, totally for message that you need to hear right now. And I just went a totally different direction and.
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C
Interesting.
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A
Yeah.
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C
So you kind of felt out the energy.
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A
Yeah, yeah, yeah. It just. Yeah. I feel like, you know, call it channeling or whatever, but I feel like when I'm speaking, like, often what comes out of my mouth is like, oh. I'm like, I don't know where that even came from. Sometimes you'll say things that I'm like, oh. Because, like, when I prep for a message, it's. It's typically like, I'll literally say a prayer. God, fill me with the words and the energy and the humor and the, you know, the levity to meet these people where they are and make the impact that I need to make with them. And so. And I'll say things. I'm like, I've never said that before. You know, I don't know where that came from.
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C
I love that. I mean, sometimes when the talk is too scripted, it's like, robotic.
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A
Totally. Yeah. Yeah.
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C
And it doesn't resonate.
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A
I agree. Yeah. Mine's so unscripted. I go all over the place, you know?
- [03:41]
C
Yeah.
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A
Which usually works out. But, yeah. Sometimes I go a little too far off on a tangent, you know?
- [03:46]
C
Yeah. Core messaging out of all your talks.
- [03:48]
A
Though, so there's two parts to it. So. When I was 20 years old, I was in a major car accident. I was hit Head on by a drunk driver at 80 miles per hour, 70 miles per hour. And I was found dead at the scene. I broke 11 bones, was clinically dead for six minutes without a heartbeat and in a coma for six days. Came out of the coma, was told I would never walk again. And I just had this really positive mindset. I had been in sales for a year and a half and I learned like, you accept what you can't change and you keep moving forward. And I applied that to like, hey, I am going to walk again. Like, if I never walk again, I'll be at peace in a wheelchair. I'll be happy, I'll be grateful if that's my life. But I'm not going to accept the doctor's prognosis as like my fate until it's proven otherwise. And I took my first step three weeks after the crash. And when I was in the hospital, my dad came in and he said, hey, I just talked to the doctors and they're concerned. I said, oh, what's going on? It's like two weeks after the crash, one week out of the coma. He said, they said that every time they interact with you, you're always smiling and laughing and joking. And they said that's not normal for a 20 year old young man that just broke 11 bones and is being told he's never going to walk again. So they think that you're not accepting your reality, like you're delusional. And I said, no, dad, it's the opposite. I said, I learned in my Cutco sales training, it was called the five minute rule, which is like you set your timer for five minutes when something goes wrong and you resolve five minutes to be upset about it. And then when the timer goes off, you just say, I can't change it. Like, there's no point in wishing it didn't happen. It happened. So now how can I move forward as positively as possible? So anyway, the first part of my keynote is sharing my story. The car accident and the lessons that I learned from that. And I've been speaking that for 20 years. And then now the second half is the miracle morning. And then I go deep into what the miracle morning is and why everyone should start their day with a morning ritual. And why are the six practices and you know, and unpack that whole thing.
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C
See, I love that man. And the doctor's prognosis. A lot of people take that diagnosis or prognosis as fact.
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A
Yep.
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C
And they start manifesting what they say.
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A
Totally. I, I remember telling my parents, I said, I told my might have been that same conversation. I said, dad, the doctors might be experts in medicine, but they're not experts in me. And that's true for every human being, right? There are countless stories of people defying the, the odds, you know, defying the logic of doctors and God. You know, it's a miracle, right? There's a great. I had a guy on my podcast, Doc, so you're getting hungry, really hungry. Head to Jack in a Box and pick up a Smash Jack. It's a juicy, delicious smashed burger topped with cheese, pickles, grilled onions and boss sauce. And it's now available on Sourdough. The Smash Jack. Only a Jack in the Box. Order one on the Jack app today. This episode is brought to you by LifeLock. The holidays mean more travel, more shopping, more time online, and more personal info in places that could expose you to identity theft. That's why LifeLock monitors millions of data points every second. If your identity is stolen, their US based restoration specialist will fix it, guaranteed, or your money back. Get more holiday fun and less holiday worry with LifeLock. Save up to 40% in your first year. Visit LifeLock.com podcast Terms apply Dr. Bernie Siegel, he's a famed cancer surgeon and he said in his book Love Medicine and Miracles, he's had, he's operated on like 3,000 plus patients. He said he's seen many patients that were given a diagnosis like, you have a very aggressive cancer, the odds are you're not going to make it. And he said then a lot of people had like, oh, you got a slow growing tumor. We can handle this, no problem. And he said it was the number one thing that was the determining factor in people that died of a cancer, whether it was an aggressive one or one that they should have beat. It was always mindset. He said the people that beat their cancer, whether it was an easy one or a hard one, they, they had, their mindset was like, oh, I'm going, no, Doc, I don't care what the odds say, I'm going to live and beat cancer. He's like, and, and then they did. And then there were people that had cancers that they should beat, no problem. But they're like, oh my God, I knew this was going to happen. My mom died of cancer. It was just a matter of time. And they're like, no, no. He's like, it's, you're okay. You can make this. You can be, no, no, no. This is the end for me. And then they died. Crazy, right? You know, it's that the Power of the mind and body and the connection.
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C
Yeah. I think doctors should be careful giving timetables totally on diagnosis. Then you can actually manifest it. Right. You know?
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A
Yeah.
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C
So when they say you have a month to live, what are people gonna do?
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A
Yeah, yeah. No, I. I agree. I was. Seven years ago, I was diagnosed with a rare, aggressive form of cancer and given a 20% chance of surviving. And. And that was this. I told my wife that day. Cause she was terrified looking at these numbers. I said, sweetheart, I know you're. You're scared. I said. And I'd. You know, I'd be lying if I said I'm not a little bit scared. But. But for the most part, I said, I'm telling you, there's a 100% chance that I will be among the 20 to 30% of those that survive and beat the cancer. I said, that's a global statistic based on people that give up hope, that eat terrible diets, that aren't disciplined to do. I'm like, I'll do everything that a human being can possibly do to beat this cancer for you and the kids and me and make it through. And again, so it's like we decide our statistic, right? It's like, if there's a statistic that is globally, you're like, okay, well, there's 100% chance that I'll be on the positive side of that stat.
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C
Right. Damn, you've been through some stuff, my man. Near death experience and cancer.
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A
Yeah. Wow.
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C
Do you see those as. How do you view those now? Looking. Looking backwards at it.
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A
The greatest opportunity for growth. Wow. Honestly. And. And I actually, when I had that conversation with my dad back in the. In the hospital, and he said, the doctors are concerned, you're in denial, yada, yada. I said, dad, I said, you know, ever since I started selling Cutco, that's how I got my. A year and a half before the car accident, I was selling Cutco and I. I became one of their top sales reps. And I. They put me on stage immediately, like, all right, hey, teach people how you're doing, what you're doing. That's how I got my start in speaking. But then it was free. They were just. I wasn't getting paid by them. They just, you're a top rep. Come speak at our next conference. And I told my dad from the hospital bed, and this is a week before I ever knew I could walk again. And I said, dad, I said, you know, I've wanted to be a keynote speaker ever since I started. You Know, selling Cutco and speaking at events. But I never had, like, adversity in my life. That was major. Like, I got bullied. Just normal stuff. But I said, you and mom were good to me. I had a pretty normal life. Maybe that's why this car accident just happened to me. Maybe that I'm supposed to overcome this so that I can help other people overcome their challenges. I can speak on this and moving forward. And last thing I'll say on that, Sean, I think it's so important is we often, for almost anybody, you can look back on your adversity and go, oh, in hindsight, I see there was value in that. I learned from it. I grew, I evolved, or I left that relationship, or, you know, or I become a better parent because my parents were terrible for me or whatever it is. In hindsight, we look back and my encouragement for anybody listening that's going through something difficult right now or to keep in mind for the next thing around the corner, don't wait for hindsight to see the benefit in the adversity that you're facing. Like, if you can go, oh, my God, this is the worst thing that's ever happened to me. Like, my car or my cancer. This is. I have a 20% chance of surviving. This is the worst thing ever happened to me. So while I'm going through it, I'm going to be the most at peace I've ever been, the happiest I've ever been, most grateful I've ever been. And I'm going to be learning and growing and evolving and actually grateful for this challenge, because I know there's a better version of me on the other.
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C
Side of it that's powerful. They say stress can cause disease.
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A
Totally. Oh. I mean, some. It's the number one killer. Right? I've heard that before. Yeah, yeah, yeah. And so for me, like, when I was the cancer, I'm like, there's no place for me to be in a state of stress that's just going to damage my body further. Yeah.
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C
Do you think that was stress induced when you first got the diagnosis?
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A
Possibly. So, I mean, you know, they like a lot of cancers. This particular one, they say they don't know what causes this. It's very rare, Very rare cancer. There's. I think there's 6,000 people alive in the United States with this cancer, out of 1.5 million people with cancer. Right. So it's very rare. And it's a blood cancer, so it attacks. It shuts your organs down. When I went in the hospital My heart was failing, my kidneys were failing, my lungs were collapsing. Whoa. But sorry, what was your question again?
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C
Do you think it was like, do you think the cause of it was stress related?
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A
Yeah, so I. They say it could be from all of the blood transfusions I did when I had my car accident, radiation that I endured from my car accident, from all the, you know, like the scans and our X rays and all that I took. Ad like, for me, the thing is, I believe in you got to take responsibility for your life. Right. You can't go, oh well, they don't know it wasn't my fault. Well, if it's not deck your home with blinds.com.
- [12:08]
C
DIY or let us install.
- [12:14]
A
Free design consultation plus free samples and free shipping. Head to blinds.com now for up to 40% off select styles plus a free professional measure. Rules and restrictions may apply. My fault then I have no control or influence or agency in changing it. Right. So for me, I went, what's everything I've done in my lifetime car accident, that might be it. Okay. But what's everything I've put in my body that is not natural, that, you know, that maybe isn't could cause cancer? And so I looked at everything I've ever done and I was like, man, when I was in my 20s and I was vain, I was working out all the time and I was taking every GNC supplement that had all sorts of, you know, red dye and blue dye and yellow, I mean, all sorts of cancer causing chemicals. That was my, you know, I didn't know it at the time, but maybe that's what caused it. I took ADDERALL for like 10 years. Damn. And you know, and again, that's one degree off or one molecule away from the street drug methamphetamine. Right. So could that have been it? Absolutely. Are the drug companies that prescribe that studying if that causes cancer and gonna come tell you that it does when they're making billions of dollars off? Of course not. Right. So anyway, I looked at everything that I did and yeah, I was, I was a workaholic for sure. And, and, and although I had a pretty good mindset that I, I didn't have a lot of stress, I'm sure I had a lot of underlying stress and pressure that I wasn't aware of as I was meeting deadlines and, and this and that. So it could have been any one of those things. And so now it's like post cancer so I never happens again. I just make sure that I do everything in my power to optimize what I eat, you know, the. Any. Eliminating any toxins from my body, minimizing my stress, you know, so on.
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C
And so I'm getting a prenuvo scan next week. Have you seen those?
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A
No. What is that?
- [13:56]
C
Full body mri. Preventative scan for cancer screenings. All metabolic diseases, everything.
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A
Now, what's it called?
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C
Prnuvo. Yeah, it's a newer company, but they use AI to analyze all your results.
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A
Oh, wow.
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C
And they're finding out 5% of scans so far have had really harming harmful health conditions.
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A
I'm surprised. Only 5%, I would think it'd be. Yeah. You know.
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C
Yeah, yeah, yeah, that is true.
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A
Yeah. With like the standard American diet.
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C
So bad. 80 processed food. Yeah, yeah, terrible.
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A
Oh, my gosh. I just watched, you know that book Good Energy? Have you seen that? No, you gotta look up Casey Means.
- [14:27]
C
Oh, he's been on the.
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A
No, it's a she.
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C
Her brother's been on the show.
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A
Oh, really?
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C
Yeah.
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A
Okay. There you go. So, yeah, they were on. It was actually Tucker Carlson and it was talking. But that interview, it blew my mind. Like, it was just explaining, you know, they did. Every American needs to watch that interview on. You know.
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C
I've seen that one. Yeah, That's a great one.
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A
Yeah, totally.
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C
Yeah. And they just testified at Congress. Did you see that?
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A
No.
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C
Yeah. No. Both the means and a few other health food.
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A
Babe, I saw. Right?
- [14:53]
C
Babe, Was there. Courtney Swan, a few others.
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A
That's awesome.
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C
It's cool.
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A
Yeah. Well, yeah, hopefully it makes a difference, but it is. More people are awake now, I think, than never. Like when I was a kid, like. No, healthy was like low fat. Right. Like, it was, you know. Right. It was like there was no awareness of all of the harmful chemicals that we were putting in our body. It was just totally normal. Oh, Ices, Coke, Pepsi, fast food. Like, that's just normal, right? No, there wasn't this awareness of what it was doing to us. So that's positive.
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C
I used to think being vegetarian was healthy growing up.
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A
Yeah.
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C
You know, beyond meat. Now, there's seed oils in that.
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A
Totally. Oh, yeah, yeah, yeah, yeah. Any fake faux meats? For the most part. I was. I was. Same thing. I was vegan for a long time. Ate tons of faux meat, you know, with all sorts of chemicals in it, in fact. And that's another thing with cancer. I thought I was healthy, but I had, you know, again, I was vegan and I had. Yeah. By the way, vegan. And then got cancer. So I don't know there's any correlation. But I. But I would eat, you know, it was like, oh, I'm all vegan and so I'm eating vegan ice cream that has tons of chemicals and, you know, crap in it to.
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C
Was that the avocado one or something else?
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A
No, again, this was like, you know, this was 10 years ago that I was eating, so they didn't have the. There wasn't an avocado ice cream back then.
- [16:05]
C
I won't lie. That one's actually good. Yeah, it's called Kato.
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A
Oh, yeah, I've heard of it.
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C
Yeah, they're good. I like avocado.
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A
Yeah. But now it's like literally looking at. Throwing over the ingredients. I'm a, you know, I'm an ingredient nazi. Right? Like, you know, looking for seed oils, looking for any dyes, looking for artificial sweeteners, all of that.
- [16:22]
C
There's an app that doesn't know.
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A
Yeah, Yuko.
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C
Yuko.
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A
Yeah. And there's one I just found out that does it for. On. On body products.
- [16:29]
C
Really?
- [16:30]
A
I forgot what it's called. If you search Yuko, I'm sure it' probably come up is I need to find out. It's like called on something, but like shampoos, deodorants, all of that.
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C
Yeah. I had to switch from Old Spice man and Gillette. Oh, man, I grew up with that stuff.
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A
That's funny.
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C
Axe Body spray. Yeah, yeah.
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A
No, me too. Yeah. Now it's like my deodorant and it works. I found. And I found the natural ones that work.
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C
Dr. Bronner's, right?
- [16:48]
A
I don't use Dr. Bronner's. I'm trying to think of the word native.
- [16:51]
C
Native's decent, but it has some iffy stuff.
- [16:54]
A
Yeah, exactly. Yeah. And you know, it's too good to be true because when you put on Native the first time, like, oh, my God, this is the smoothest, best selling, I mean, best smelling natural deodorant. And you look at the ingredients, like there's some like.
- [17:05]
C
They started doing Girl Scout cookie collabs. Did you see those?
- [17:08]
A
No.
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C
They got thin mint flavors.
- [17:10]
A
Oh, shut up.
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C
Yeah, so I was like, I, I'm.
- [17:12]
A
When so many of these companies that start out healthy sell out to big corporations like Siete. Did you see they just sold a Pepsi company? Yeah, right. Yeah. I mean, in my hometown in Austin. I'm in Austin, Texas. And when I moved there, there was a. You know, I was used to Jamba Juice. And then when I learned about, like once I became aware of. Oh, wait, Jamba Juice is like a giant pesticides. Drink. Right. You know, tons of sugar, pesticides, et cetera. And so I stopped drinking smoothies, essentially because there was no healthy ones. I would just make my own. And then I moved to Austin, Texas, and there's a place called Juiceland, and Juice Land was all organic. And I'm like, oh, my God, this is heaven. I'm so happy. And then I realized a year ago, I'm like, nothing says organic anymore. Do you guys. They're like, no, we sold the company and they. Yeah, they increase profit margin by taking out organic. So Sunlife Organics, you familiar?
- [17:59]
C
Yeah, yeah.
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A
So I know the owner, Khalil Rafidi. He is in Austin, and there's one now in Vegas. I just write down I love that company. So that's organic to the.
- [18:08]
C
To the T. Yeah. Even though some of their smoothies are 30 bucks.
- [18:11]
A
Yeah, exactly.
- [18:11]
C
I like it there.
- [18:12]
A
Yeah.
- [18:13]
C
Yeah.
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A
There's the billion dollar smoothie.
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C
Yeah. That was 40.
- [18:16]
A
Yeah. They on Uber Eats, I just thought was 47. But they. But they. I was going to say, like, it's. It's the law of contrast. Right. You're like, whoa, $1 billion smoothie for only 40 bucks. That' deal, right?
- [18:27]
C
The marketing. Yeah. He crushed it with that brand. Yeah. Whenever I'm in la, that's my first stop.
- [18:31]
A
Yeah, yeah. And he. I've talked to him. I mean, he will not, like, if. If. If they don't have. Like, a lot of places do, mostly organic. And, you know, he's like, no, we are. If they don't have organic blueberries at the grocery store, then no smoothies with blueberries are available or whatever. Like, he's super strict.
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C
Shout out to him, man, that's cool. Not a lot of companies are that health conscious.
- [18:50]
A
No, no. Yeah, they're. Yeah. Like, you find a company. There are very few, but, like, you find a company that actually cares about the ingredients and the customer, you know, like, you've heard of Cafe Gratitude?
- [19:02]
C
No.
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A
It's my favorite. That's a raw. What used to be raw. Vegan. Now it's a vegan restaurant. But I know the owners, the founders, and they're in, like, start in San Francisco and then they're in LA and Santa Monica, but. But they are. Yeah. 100 organic and same thing. If they don't have it, they won't. Then it's off the menu.
- [19:20]
C
Because there's also, in my opinion, a spiritual component to food.
- [19:23]
A
Totally.
- [19:23]
C
Like when you kill a cow and it's stressed.
- [19:25]
A
Yeah.
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C
It's going in your body.
- [19:26]
A
Totally.
- [19:26]
C
Yeah. Like you're feeling that.
- [19:28]
A
We know. So we bought, we just, we just picked it up two days ago. A whole cow. So we buy a whole cow at a time and put it in a deep freeze. And, and we, we've gone out. We know the, we know the rancher. We've. We've had, we know how she treats her cows. We've gone out there to see the, the pastures where the cows graze. Right. You know, so.
- [19:44]
C
And that's what you have to be doing these days because if you go to the grocery store, that cow is in a factory.
- [19:48]
A
Totally in a slaughterhouse. Yeah. And even I found, even like, you know, I will only do grass fed, but I've. I've learned. And it's like you can't be perfect, but unless you do what we do and go visit. But like, you know, I always order only grass fed beef, but I realized that they can do grass fed beef, but it could be in a, you know, confined. Right. Like, not. So it's got to be free range, grass fed, you know. Right. And grass finish.
- [20:11]
C
Grass finish is the key.
- [20:12]
A
Yeah.
- [20:12]
C
There's all these labels. You never know.
- [20:14]
A
Yeah.
- [20:14]
C
With the eggs, there's like 50 different labels. Yeah.
- [20:17]
A
And that's Right. So my wife and I moved out to a 30 acre ranch two years ago because we were like, we just saw the, the trend. And, and I, and I think a friend said it to me, he goes, man, we might get to a place, a point where the only way you can eat healthy food is if you grow it yourself. And that like, that hit me in the gut. And I was like, dude, you're right. And I talked to my wife, I was like, hey, what do you think about like, getting out somewhere we can grow our own food, raise our own animals? And you know, so my wife's become a full blown rancher farmer. I always say I'm the financier. You know, I help her on the weekends, but she does most of the work.
- [20:48]
C
30 acres. Sounds beautiful. Similar to Tucker Max then Tucker's 13 minutes from me.
- [20:52]
A
In fact, Tucker is part of the reason.
- [20:54]
C
Yeah.
- [20:54]
A
I was telling a friend that we were looking for land. He goes, dude, do you know Tucker Max? I said, yeah. I said, back then we didn't know each other well. This is like five years ago. And they're like, oh, he's doing the same. Call him. So he and I started talking, we started sharing properties, you know, and then we ended up moving that 13 minutes away from each other.
- [21:09]
C
That's awesome, dude. That's goals, right? That's friendship goals right there, dude. Yeah. You know, living next to your friend with acres of land.
- [21:14]
A
Totally.
- [21:15]
C
That's the old days. That's how communities used to be, man.
- [21:17]
A
I mean, don't even get me started, right? But, like, I, I, I always think back to, like, how are we meant to live? And then, you know, we'll rewind five or rewind a hundred years. Right. You know, and when it was like a village, I think one of the saddest things, again, not to go off on a tangent, but when is, like, my biggest regret is that I didn't engineer my life to live near my parents and my sister for the rest of my life. My dad lives in California. My sister lives in Northern. He lives in Southern. She lives in Northern. My mom's in Washington. And I'm like, nothing matters more right now that I'm 45 and I've got two kids, I'm like, why are my kids not growing up with my sister's kids? Why do they live states away? You know? And it's like, we've been taught that, like, the most important thing is the college that you get into. Move away from your family if you can get into a good college, because college is more important than family.
- [21:58]
C
And, you know, so anyway, what messed me up was I saw this graph about how often you see your parents after college.
- [22:04]
A
Oh, wow.
- [22:05]
C
And it was, like, barely anything because once you move away, you only see them once or twice a year for holidays.
- [22:10]
A
Yeah.
- [22:10]
C
So you only see your parents, like, 50 to 100 more times.
- [22:12]
A
And you think about how it used to be. Right. We lived in villages. Right. It was like the great grandparents and the grandparents and the parents. Right. And it's like, you were, you lived with your family. And again, if I could do it all over again. And I've tried to make it happen now, but people are where they are, and they don't want to move to where I'm at. And, but, yeah, I know my entire life. And so if you're listening to this and you're young, like, and you may not get it when you're young, because I didn't get it when I was young. But. But let me plant that seed. Like, engineer your entire life to keep your family together and to be near your parents. Unless, of course, you know, there's a toxic relationship with your parents, abusive or whatever. But, like, yeah, man. Like, it makes me so sad that I don't see my dad every day and my mom every day and my sister every day.
- [22:55]
C
I cherish my Time as I get older with my mother.
- [22:58]
A
Yeah.
- [22:58]
C
I used to avoid her totally in college. Like, I would call her, like, once every two months.
- [23:02]
A
Yeah, yeah. No, totally. Yeah. I call my mom every other day. Mom and dad probably every other day. You know, not every day.
- [23:07]
C
Yeah, it's important. I mean, they. They took care of you. Yeah.
- [23:09]
A
Yeah, that's it. And then when you become a parent, you parent yet?
- [23:11]
C
Not yet, but soon.
- [23:12]
A
Yeah. Oh, yeah.
- [23:13]
C
Yeah. We're getting married next year, and I want kids in the next two years, probably.
- [23:16]
A
Awesome, man. Yeah. Now that I'm. I've got. My daughter's 15. Wow. And, like, all those parents tell you when they're little, they're like, oh, it goes so fast. You're like, ah, it's actually. They're going slow, man. These kids are. These are tough, you know, I can't wait till they're a little older and change their own diaper, whatever. But now, man.
- [23:30]
C
Yeah.
- [23:30]
A
Like 15, you're like, oh, my God. Where did it go? My little girl, you know, that's beautiful.
- [23:34]
C
That she got to grow up on that ranch, dude.
- [23:36]
A
Yeah.
- [23:36]
C
She's probably awesome.
- [23:37]
A
Yeah, she's amazing. She's so.
- [23:39]
C
She's.
- [23:40]
A
She's 15 and my son is 12.
- [23:41]
C
Nice. You didn't send them to public school, right?
- [23:44]
A
No, they've been actually. They've been in private school their whole lives. Like, and, like, actually, Tucker started a school.
- [23:49]
C
Yeah.
- [23:49]
A
Did he tell you that?
- [23:50]
C
We talked about it.
- [23:50]
A
So we went to. That's actually why we moved out there to go to his school that he started. It was like. It was nicknamed the Freedom School. But. But they. But my. We just put my daughter in public school for the first time ever in eighth grade, and she wanted to give it a try. We're like, we'll give it a year. We were nervous because of how crazy public schools gotten. She is thriving.
- [24:11]
C
Really?
- [24:11]
A
Yeah. And she actually struggled in. In these other little schools because there wasn't enough structure and accountability. It was kind of. They were kind of hippie ish, I guess. Right. Like, they weren't like a private school, you'd think, where it's, like, really structured. It was like a private school, like Acton Academy and some of these others, but so she went to public school and she went from being like a C student to a straight A student.
- [24:29]
C
Whoa.
- [24:29]
A
And. And like. And. And the teachers love her. Like, she's building her communication skills, relation building skills. She's thriving in theater now. And, like. Yeah, man. So she's thriving in it.
- [24:39]
C
Okay, so maybe I over generalized. I'm sure if you're in a good neighborhood, the public school system is. Is better.
- [24:43]
A
Totally. Yeah. Yeah. It depends on where I was at. Like, and we did a lot of research into that school and you know, their philosophies and their rules. Like, for example, when they go into. So she's in the high school now. So she. Right across the street at the high school, you have to turn your phone in before every class starts.
- [25:01]
C
Wow.
- [25:01]
A
So the students have to turn their phone in and they go in a cubby and then that's how they take role is they go to one phone at a time and if a phone's missing, they'll go, hey, Johnny, you here? Johnny? No, Johnny's gone, Sarah. Oh, you are here, Sarah. Your phone's not here. And she runs up, puts her phone away. So, yeah, it's like, you know, they're just. It's a very thoughtful. I feel like it's a very thoughtful school.
- [25:21]
C
Yeah.
- [25:21]
A
Yeah.
- [25:22]
C
My one thing is I didn't like how a lot of schools kind of put AI as like a villain.
- [25:27]
A
Okay.
- [25:27]
C
Yeah. Did you see that?
- [25:29]
A
No.
- [25:30]
C
They were like discouraging kids from using AI, you know?
- [25:34]
A
Yeah. I think that. And that's one other topic as well. But the bottom line is it's. It's here to stay. And so we either avoid it or learn how to work with it. And at this point, you know, you've got to learn to work with it.
- [25:47]
C
I agree. I use it almost every day. Yeah. Are you using it pretty often?
- [25:50]
A
I was slow. I was slow to it because. Because I just. I think there are. I think there's a lot of negative implications. Right. Like in the wrong hands, you know, and deep fakes and just. I mean, there's so much that. That's kind of out of control. So. So I was late to the party, but I just. I just actually recently started using it. I had Jeff woods on my show. You should have him on. He wrote the AI driven leader and how like CEOs and leaders specifically can leverage AI and entrepreneurs. And so I was like, all right, Jeff. I'm like, I'm the avatar that I'm. I'm. I'm. I'm not the early adopter with this, you know, And I know people are scared of it and taking over jobs, and I'm like, so, you know, ease our fears. And long story short, he explained it in a way, I was like, all right, I'm gonna start using it.
- [26:30]
C
Nice. Yeah, There we go. What was his line that made you kind of turn over.
- [26:33]
A
That part of it was. He's like, wow. He's like, people need to understand. Right. It's not going anywhere. It would literally be like. He goes. So this is all he had to say. He's like. He goes, Rewind, 20, 30 years, whatever it was he said. And imagine when the Internet came out, if you're like, I'm not going to mess with that. I'm not. You know, how far behind would you be on every. Like, it wasn't going anywhere. And it became central to every part of our lives. He's like, AI is the exact same. I was like, oh, that's all I needed to know is the next Internet.
- [26:59]
C
I could see that.
- [26:59]
A
Yeah.
- [27:00]
C
I mean, it's saving so much time.
- [27:01]
A
Well, I mean, literally, like, most people I know, you know, they don't Google anymore. They chat GPT. It's. They asked the question that they would have typed into Google. Now to chat GPT, and they get a consolidated list of answers based on multiple resources and sites, as opposed to having to scroll page after page to find those answers.
- [27:16]
C
Yeah. Also, Google's been compromised too. Like, when you search certain things.
- [27:20]
A
Oh, yeah.
- [27:21]
C
You could tell it's censored.
- [27:22]
A
Totally.
- [27:22]
C
Like, when I look at top 10 restaurant lists, like, I know all those spots. Paid to be on it.
- [27:26]
A
Yeah, yeah, no, you're right. Yeah.
- [27:27]
C
So I go on Reddit for that type of stuff. Reddit people don't lie.
- [27:31]
A
I like that.
- [27:31]
C
Reddit is very honest.
- [27:33]
A
Google is. Yeah. It's like everything. It's like everybody sells out, you know?
- [27:37]
C
Yeah. Like, I mean, I get it from a business owner point of view. Right. They're going to go where the money is.
- [27:41]
A
Yeah, totally.
- [27:42]
C
But, dude, you should check out Reddit.
- [27:43]
A
I don't spend time on Reddit. I really need to. Yeah.
- [27:45]
C
People are almost too honest on Reddit.
- [27:48]
A
And do you just. You just search a topic of, like, what do you think of this restaurant? Like, how do you use it?
- [27:51]
C
Yeah. Use it for restaurants. Use it for, like, reviews of someone you're looking to go into business with.
- [27:56]
A
Okay.
- [27:57]
C
Yeah. Super personal stuff like that. Because people are just super raw. Because I think people are like that on Reddit because there's no profile picture. It's all anonymous. So people don't know who you are.
- [28:06]
A
Yeah.
- [28:07]
C
And I feel like Reddit and Twitter are the most honest platforms right now.
- [28:10]
A
Nice.
- [28:10]
C
Twitter is pretty honest.
- [28:11]
A
Yeah. I'm with you on that.
- [28:13]
C
Yeah. You still running marathons?
- [28:15]
A
No, man, that was a one and done. It was because I started Doing the miracle morning and 2008. And my first focus with the miracle morning was, well, actually, I'll quick backstory. So 2008, I was an entrepreneur. I started my own coaching business in 2006 and I had grown it to. I was about $80,000 I think a year was, you know, it was moving up. And within six months of the economic crash, the Great Recession, I lost over half my clients, therefore half my income. I couldn't pay my bills, my house was foreclosed on. Living on credit card, like I was a mess. And I got really depressed and scared and wasn't exercising. And a series of events led me to figure out what are the world's most successful people do every day that I'm not doing that. If I did it, it would enhance my mental and emotional wellbeing, first of all, so that I could be more effective, get back to who I used to be and turn my financial situation around. And I kept coming across morning routines and I'm like, I'm not a morning person. Like, what else could I do? And finally this one article got me. It simply said that how you start your day is one of the most important decisions that you can make because it sets the, the tone for the rest of the day. If you have a focus, productive, growth oriented, goal oriented morning, right, you win the morning, then you put yourself in a peak physical, mental, emotional and spiritual state, then you can win the day. And I'm like, all right, I gotta try getting up a little earlier and do this. And then the question was, what do I do for that morning? So I was like, googling. All right, well what's the number one morning routine? What can you do in the morning? And I came across six practices. It was meditation, affirmations, visualization, exercise, reading and journaling. And I was like, well, I can't do all of these. Like, which is the best one? And I'm like trying to read articles and this and that. And I finally came across, or I had the light bulb. I was like, wait, what if instead of picking one of these practices, what if I did all six of them? What if I woke up an hour earlier and even that was like, oh man, I already get up at 6, like 5:00am okay, all right, I got to do this, I got to try it. And did 10 minutes of each of the six most timeless, proven personal development practices that the world's most successful people have sworn by for centuries. Like, that would be the ultimate morning routine, right? Not just one of them, but all six. And so I Start. I do this morning practice the very first day. I'm like, I'm on fire, dude. This is. This isn't hard. I'm excited. I want this every day. Within two months, I doubled my income. And that was at the height of the Great Recession.
- [30:29]
C
Wow.
- [30:29]
A
So by focusing all six of these practices, which are now known as the savers, it's the acronym S A V E R, Silence, affirmations, visualization exercise, reading and scribing, I focused all six practices on increasing my income. And it worked so fast that I told my wife, sweetie, it feels like a miracle. This morning routine just doubled our income in two months. She goes, it's your miracle morning. I go, I like that. Miracle morning. It wasn't a book I did, though. I just, like, started writing my schedule. Miracle morning. Then I taught my coaching clients. It worked for them. And then I was like, I have to share this with the world. So that's. That's kind of the origin story that. Well, the second year of doing it, I was like. What it got me focused on was like, okay, on a scale of 1 to 10, I want level 10 success and fulfillment in every area of my life. I think anybody listening, that's true for every human being on the planet. You want to be as happy, healthy, you know, harmonious in your relationships as you possibly can be. So I would. I would set these level 10 goals. I'm like, what's a level 10 goal? So the first one was doubling my income. Done. And then I was. I want. I thought, what would challenge me more than anything else to where I would. It'd be so difficult that I'd have to stretch and grow and evolve and become the person that I'm not now that I would need to be to achieve that goal. That would then carry me the rest of my life for every goal I set. And I had a friend that had run a 52 mile ultra marathon. And I hated running. I still hate running. And so I was like, I'm gonna commit to a 52 mile ultramarathon. And so I started. So then I applied all six of my sabers to training for and running that ultramarathon. And. And I completed it. And then I checked it off the bucket list. And I still hate. I don't like running. I don't. Wow. I don't enjoy it. I don't plan on ever doing another marathon again.
- [32:08]
C
I said marathon. I did not know it was an ultra marathon. That's two of them.
- [32:11]
A
Yeah, you just run one and then you run. Keep Running.
- [32:14]
C
Yeah, keep going.
- [32:15]
A
That, by the way, is the hardest mental point because, like, we start. And we started at like 3am to be able to finish the marathon. It took me 15 hours. Holy crap. So running for 15 and jockey. Jogging, walking a little bit, everything. Taking ibuprofen, I mean, right? Like, it was a struggle, but. But the hardest thing, mentally, with an ultramarathon is when you finish mile 26 and you are like, I feel like I want to die and I have to do this again. Like, I'm only halfway there. I have to keep doing, you know, like, I can barely walk. I got 26 more miles, so.
- [32:44]
C
Jeez. Did you just blank out at that point?
- [32:47]
A
Dude, it was. It was the hot. Yeah, it was. It was the hardest thing ever. And I. And I was. I was in a wheelchair the next day. Literally, I could not walk the next day. Wow. Yeah. Yeah. And I did have to. I had to pop ibuprofen, like, every. I don't remember how often. Like, every two hours to take like 400 milligrams ibuprofen.
- [33:05]
C
You're in that much pain.
- [33:06]
A
Well, and yet part of it too, is my car accident, right? Like, I had. I have a pelvis that was broken in three places. I had a femur that broke in half. So, like, I'm not. I'm not working with, like, fresh, you know, equipment. Right? Like, yeah, so, yeah, it was. It was that painful. Damn.
- [33:20]
C
You might need some stem cells, man.
- [33:21]
A
Dude, I just. I just got my first.
- [33:23]
C
Oh, you just got them?
- [33:23]
A
Yeah, I did a few.
- [33:25]
C
Mexico or Costa Rica?
- [33:26]
A
No, I did them in Salt Lake City.
- [33:27]
C
Oh.
- [33:27]
A
Yeah. And if I got a guy, I mean, he. They, they make sure they're. They're clean and non tainted and anyway, so, yeah, I got a good guy in salt.
- [33:37]
C
Lady, you still practicing gratitude every morning.
- [33:39]
A
It's part of the miracle morning. And it's really the. The first s. Silence. I will meditate in a state of gratitude very often. Not every day, but often. And then it's the first part of my scribing practice. The last essence savers is I will write down three things I'm grateful for. And then the most important part of that, though, is how deep you allow yourself to feel that gratitude. So I always say there's like intellectual gratitude, which if you ask anybody, what are you grateful for? They would just check boxes. They look up to the left and be like, my family, my house. Right? Like just like a checklist. That's different from deep, heartfelt, soulful gratitude where you might be in tears when you're really thinking about how much your spouse or your parent or your child or your whatever or God whatever means to you. And so every time I write down what I'm grateful for, my hand goes on my heart and I close my eyes and I just, I feel, and I've like, it's easier now because I've done this for so long, but I just allow myself to feel that gratitude for like 30 seconds and just really feel it and smile and, and then move on to the next thing.
- [34:35]
C
Wow, I love that. And in such a fast paced world, it sounds like, sounds like you've been.
- [34:39]
A
Able to slow down the miracle morning enabled. Like it's the linchpin of my life, of my day. Right. I've done over 4,000 miracle mornings in the last 15 years and I still do it, you know, six to seven days a week. And yeah, you think about it the opposite of that, Right. If you don't have a morning ritual, then you start your day reactively, like, you know, the alarm goes off and you grab for your phone, you immediately, like, so your brain is in a state of reactivity. You're reacting to the notifications on your phone. If you take it out of airplane mode, you're reacting to the text messages coming through. Right. You're reacting. And so you literally start your day in a state of reactivity and that carries on through the rest of the day. But if you wake up before you have to wake up, then that'd be an hour. You could wake up, you know, 15 minutes and do a short, there's a six minute miracle morning. You can do, you know, 30 minute miracle morning, whatever. But you start your day with that practice and you're creating your day. You're, you're calming your nervous system. You're getting clear and reminding yourself of what are your highest priorities, what are you committed to doing today? Not to be busy, but to be and move the needle toward your highest aspirations.
- [35:42]
C
Wow. You've inspired me to. Yeah. Because I wake up right now and go to my phone and it feels terrible to be honest.
- [35:48]
A
Yeah.
- [35:48]
C
Like I'm straight up, like you said, reacting to text, to DMs. And by the time I'm done, it takes me an hour to go through all the messages and DMs and emails.
- [35:55]
A
Yeah.
- [35:56]
C
And then my day starts.
- [35:57]
A
And the beauty of it is you just, do you just wake up 30 minutes earlier than that time and you do a miracle morning, right? You do your, your savers and then, and then grab your phone, right? But, but, but, like, think about. You're like, you're at that point, you're at peace, you're. You're grateful, you're centered, you're focused. You have total clarity on what you're committed to in your life right now. Because most of us were, you know, not only are you reactive when you start the day, but you're just busy. You're busy. Like, you're just, you're just. You're reacting to your emails and like you said, you know, all the notifications and, and right now we're inundated with more than a human being is. You know, it was designed to, to respond to.
- [36:32]
C
Yeah, dude, my screen time is gnarly. What's yours?
- [36:36]
A
I honestly don't know, but it's. It's weird because I have. I have. I don't know what the actual numbers, cuz I have. No, there's apps like that run in the background all day. Oh, right. So, yeah, and then, and then it counts those and you know, so it's.
- [36:48]
C
Like you leave a video playing sometimes.
- [36:50]
A
Yeah, yeah, yeah. I know you mean podcasts or whatever, you know, but it's. It's high. It's probably six hours or seven. I don't know. It's. It's way too high.
- [36:57]
C
Yeah, I'm at eight.
- [36:57]
A
Yeah, okay.
- [36:58]
C
Yeah, that's. That's way too high. Dude. We need to disconnect and get in nature. Touch some grass.
- [37:02]
A
I was just going to ask you, how much time are you in nature every day?
- [37:04]
C
Not enough. Yeah, I'm making it a goal this year to do it more.
- [37:07]
A
Yeah, I mean, that's what we're designed to do, man. Like, it's funny. I'm speaking. I'm speaking at the biohacking conference, Dave Asprey's conference in. In next year. And I was thinking, I've been thinking about, like, how I'm going to give my message, and I was like, hey, how many of you have like a red light therapy? Raise your hand and be like, all right, you could just stand in the sunshine in the morning for five minutes and save yourself 2,000 bucks. How many of a PEMF machine pulse, right? And be like, oh, yeah, that's called grounding. You just stand on the ground and the earth's energy, right? And then how many. You guys, I'm going to save y'all 10 grand if you just like the anti biohacker. Yeah, yeah, no, totally. Well, it's funny, I actually. It's funny, actually, I have some of that equipment I'VE realized, like, why am. Why do I have this? I should just be. Nature has everything. You know, people lived tens of thousands of years without having to buy all the devices.
- [37:51]
C
You know, I think it's the way we're framed here. We just want a quick fix. Typing. Just to buy it and forget about it.
- [37:57]
A
Oh, yeah, it's way easier to turn on the thing and, you know, then go outside and take the shoes off.
- [38:01]
C
God forbid you got to go outside.
- [38:02]
A
I know.
- [38:03]
C
Yeah, man, Hal, it's been fun, dude. Where can people find the book, find the movie and everything?
- [38:07]
A
So MiracleMorning.com is the hub. And, and I will say that the Miracle Morning app has become that. That's like the future of the Miracle Morning. Like the book is the foundation. But there's, gosh, 5,000 reviews, 4.9 out of 5 stars for the app. And people are finding that that's the easiest, fastest way to complete a Miracle Morning because you literally hit play and it guides you through all six of the savers in, you know, 5, 10, 15, 20 minutes. You pick the duration, right? And. And then you're done. But miraclemorning.com you can watch the movie for free, you can download the app for free, and you can buy the book wherever books are sold. Love it.
- [38:38]
C
We'll link it below. Thanks for coming on, my man.
- [38:40]
A
Thank you.
- [38:40]
C
Yep. Thanks for watching, guys. Check out the links below. See you next time.
- [38:48]
B
Drinking and driving is a decision that could change your whole world. Things will never be the same if you ever get a DUI because legal fees and time in court are just the beginning. Getting into a crash is another way that your world can be turned upside down. Your vehicle may not be the only thing that gets damaged in that crash. You can face a life altering injury or even death. But you're not the only one that can face those consequences. Your decision to drink and drive can permanently impact not just your world, but someone else's world as well. Whether you injure them or leave their loved ones grieving, the next time you're out drinking, call a ride, share a taxi, a sober friend, or a designated sober driver. The only decision that will change your world for the better is the decision to call for a sober ride, drive sober, or get pulled over. Paid for by nhtsa.