The Evolution of Social Media Content in 2025 | Steven Schapiro DSH #1415

Summary

---

Digital Social Hour – Episode #1415

"The Evolution of Social Media Content in 2025" with Steven Schapiro
Date: June 23, 2025
Host: Sean Kelly
Guest: Steven Schapiro

---

Episode Overview

In this episode, Sean Kelly sits down with Steven Schapiro, a creator known for his viral pranks and more recently, his positive “give back” videos. The two have an unfiltered discussion about the state of social media content in 2025, the evolving ethics and pressures of online creation, the creative burnout that comes with chasing trends, and Schapiro’s personal growth. They also touch on new projects off-camera, including mental health advocacy and small business ventures.

---

Key Discussion Points & Insights

1. The Shift from Controversial Pranks to Give-Back Content

• Steven’s Values on Content: Steven reflects on why he never stooped to low-blow or overly controversial pranks for views, unlike other creators (e.g., Jack Doherty, Heston James).
  • Quote: “I'm not gonna piss someone off and like make them feel like shit. Just get a view.” – Steven Schapiro [00:57]
• Transition in Content: Steven moved away from pranking for shock value towards creating videos that positively impact people, such as giving away money.
  • Quote: “It's all just giving back to the community.” – Steven Schapiro [04:25]

2. The Ethics of Viral Content and the Pressures of One-Upping

• Risks of Chasing Virality: Discussion of how livestreaming and viral content sometimes push creators to dangerous extremes.
  • Quote: “That's the whole game is just one upping everything. Yeah. So it's, it's dangerous.” – Steven Schapiro [05:18]
• Drama and Online “Beef” Culture: Both note the toll internet drama takes and Steven’s conscious choice to avoid it.
  • Quote: “Just like you constantly... have to like one up what you've done…and just always calling someone out. It's tiring, man.” – Steven Schapiro [08:22]

3. Navigating the Evolving Ecosystem: Short-Form vs Long-Form

• Competition and Format Changes: Social media is crowded, short-form clips dominate, and “anyone can go viral.”
  • Quote: “You can do anything. And I think that's also like a cool part of short form…you can go viral doing anything.” – Steven Schapiro [10:07]
• Repurposing Content: Steven discusses the hybrid approach—creating long-form for YouTube and cutting it for short-form virality, aided by a team of “clippers.”
  • Quote: “Our type of content, we can shoot long form and then cut it up and make it short form.” – Steven Schapiro [09:33]
  • Quote: “Seventeen year olds on Discord killing it, man. It's a whole new era.” – Sean Kelly [09:52]

4. Originality and Creative Challenges

• Content Creation Burnout: Steven shares the challenge of keeping content fresh amidst a saturated market.
  • Quote: “There's only so many ways that you can prank people. There's only so many, like, ways that you can give away money.” – Steven Schapiro [11:25]
• Collaboration and Inspiration: He credits his team (Brad and Jace) and daily life as key sources of video ideas.

5. Inspiration and Industry Trends

• Citing Influences: Steven references creators like Mr. Beast and BigDawsTV as inspirations for his shift toward philanthropic content.
  • Quote: “Mr. Beast, BigDawsTV…He’s a business partner of mine. We started a channel called the Daily Dropout.” – Steven Schapiro [12:06]
• Viral Legendary Pranks: They reminisce on the “Mount Rushmore” of viral pranks (e.g., BigDawsTV’s Klay Thompson impersonation, Air Rack sneaking into venues).

6. Personal Life, Purpose, and Off-Platform Projects

• Mental Health and Giving Back: Schapiro’s biggest off-camera project is launching a mental health clinic for adolescents in Arizona amidst a rising crisis.
  • Quote: “We are opening up a mental health clinic…We have a huge mental health crisis.” – Steven Schapiro [14:18]
  • Quote: “I'm still on it.” (on his own mental health journey) – Steven Schapiro [14:57]
• Entrepreneurial Ventures: He’s also opening Peterson’s Ice Cream shops, driven by the desire to build a better future for his new son.
  • Quote: “I just had my first son six months ago. So, like, everything I do, I do for him.” – Steven Schapiro [13:54]

7. Mental Health Struggles of Content Creators

• The Behind-the-Scenes Reality: Both Sean and Steven discuss how hidden mental health struggles are often masked on social.
  • Quote: “People see, especially like content creators…like, oh, man, their life is pretty perfect…But they only see a glimpse. They see what we want you to see.” – Steven Schapiro [15:02]
  • They trade stories around anxiety, sleep, and the pressure of keeping up with content.

8. Lifestyle Choices and Wellbeing

• Avoiding Substances: Both discuss cutting back or quitting alcohol and cannabis for mental health reasons.
• The Importance of Sleep: They compare sleep tracking devices (Whoop and Eight Sleep) and the impact of poor rest on anxiety and performance.
  • Quote: “Sleep is everything, though. As you get older, I feel like you could get away with it when you're younger.” – Sean Kelly [16:47]

9. The Search for Life’s Purpose

• Philosophical Digression: They briefly riff on existential questions brought on, sometimes, by cannabis use.
  • Quote: “I think the purpose is. There is no purpose.” – Steven Schapiro [18:25]
  • Quote: “If you found out the purpose, it would kind of be depressing, I think.” – Sean Kelly [18:27]

---

Notable Quotes & Memorable Moments (with Timestamps)

• “I'm not gonna piss someone off and like make them feel like shit. Just get a view.” – Steven Schapiro [00:57]
• “It's all just giving back to the community.” – Steven Schapiro [04:25]
• “That's the whole game is just one upping everything. Yeah. So it's, it's dangerous.” – Steven Schapiro [05:18]
• “Just like you constantly... always calling someone out. It's tiring, man.” – Steven Schapiro [08:22]
• “Seventeen year olds on Discord killing it, man. It's a whole new era.” – Sean Kelly [09:52]
• “There’s only so many ways that you can prank people. There’s only so many...ways that you can give away money.” – Steven Schapiro [11:25]
• “Mr. Beast, BigDawsTV…He’s a business partner of mine. We started a channel called the Daily Dropout.” – Steven Schapiro [12:06]
• “I just had my first son six months ago...everything I do, I do for him.” – Steven Schapiro [13:54]
• “We are opening up a mental health clinic…We have a huge mental health crisis.” – Steven Schapiro [14:18]
• “People see, especially like content creators…like, oh, man, their life is pretty perfect…But they only see a glimpse. They see what we want you to see.” – Steven Schapiro [15:02]
• “I think the purpose is. There is no purpose.” – Steven Schapiro [18:25]

---

Timeline of Important Segments

• 00:41–01:57: Steven’s attitude toward negative pranks and viral stunts.
• 02:05–04:28: The evolution to “give back” videos and the reasons behind it.
• 05:01–05:28: The dangers of chasing online drama and international trouble for pranksters.
• 09:27–10:38: Short-form video, new platform strategies, and the explosion of “clippers.”
• 11:21–11:59: Creative process, team dynamics, and content brainstorming.
• 12:04–13:00: Inspirations from Mr. Beast, BigDawsTV, and the “Daily Dropout” project.
• 13:54–14:40: Schapiro’s personal motivation as a new dad, and his mental health clinic venture.
• 15:01–15:39: Behind-the-scenes struggles of “perfect” creators and ongoing mental health battles.
• 16:51–17:18: Sleep's role in health, coping, and creative work.
• 18:09–18:38: Off-substance living, anxiety, and searching for meaning.

---

Closing & Where to Find Steven

Schapiro invites listeners to follow his social channels (@StevenShapiro), and teases upcoming projects—the adolescent mental health clinic and Peterson’s Ice Cream shops in Arizona. Kelly promises to check them out and scores himself free ice cream on his next visit.

---

Summary by [Your Assistant] – For listeners who want all the insights, without the scroll.

Transcript

[Audible Narrator]

The wait is over. Dive into Audible's most anticipated collection, the best of 2025. Featuring top audiobooks, podcasts and originals across all genres. Our editors have carefully curated this year's must listens. From brilliant hidden gems to the buzziest new releases, every title in this collection has earned its spot. This is your go to for the absolute best in 2025 audio entertainment. Whether you love thrillers, romance or non, your next favorite listen awaits. Discover why there's more to imagine when you [e-mail] BestOfTheYear People who are like.

[Steven Shapiro]

So many people like Jack Doherty and so many people like that Heston James who like don't care about the repercussion of anything. They're just like, I'm gonna do anything and everything for the view and that's it. And I just. That's never really been me, you know what I mean?

[Interviewer]

Yeah.

[Steven Shapiro]

Like I'm not gonna piss someone off and like make them feel like shit. Just get a view.

[Interviewer]

Foreign.

Here, unfortunately just busted out of the tournament, man.

[Steven Shapiro]

So brutal.

[Interviewer]

And you were, you were in the lead at your table, right?

[Steven Shapiro]

I was, dude, I was killing it. You were chilling and then like that gone.

[Interviewer]

Did you get rivered or what happened?

[Steven Shapiro]

Sure. I don't even know the terminology.

[Interviewer]

Rivers when you're up on the fourth card and then the fifth card comes and you lose.

[Steven Shapiro]

Okay, sure. Got river. Yeah.

[Interviewer]

Can't do much about that, man.

[Steven Shapiro]

We both had queens, but I had two. She had a four just out. Damn. I know. Such is life.

[Interviewer]

You filming any pranks while you're out here in Vegas?

[Steven Shapiro]

Filmed a couple.

[Interviewer]

Yeah.

[Steven Shapiro]

Doing some stuff for Instagram. So all short form and. Yeah, it's been nice.

[Interviewer]

If you go down to the old strip, you'll find some interesting people out there.

[Steven Shapiro]

Oh, I bet. Yeah.

[Interviewer]

Have you ever been downtown there?

[Steven Shapiro]

We've been downtown. It's is actually pretty sick, to be honest with you.

[Interviewer]

The led.

[Steven Shapiro]

Yeah, the whole thing is like lit up. It's cool.

[Interviewer]

Yeah, it's a good spot to. You never know who you're going to meet there. Fair, you know?

[Steven Shapiro]

Yeah.

[Interviewer]

What's been the latest videos. I know you're filming nonstop.

[Steven Shapiro]

Yeah. So we've been doing a lot of give back videos, which is cool.

[Interviewer]

Yeah.

[Steven Shapiro]

So most recent one, we pretended to give people tickets and once they were kind of like freaking out about getting the ticket because it was like for ridiculous reasons. So it was like, okay. They showed up to the gas station with a tank that was less than 25%. Like what give them 500 bucks. So, you know, they're like, I gotta first take their mind and just be like, what is happening? And then, you know, make them happy.

[Interviewer]

Nice. What's the most you've given out to someone?

[Steven Shapiro]

Like, in a single person or a single video?

[Interviewer]

Yeah, I guess both.

[Steven Shapiro]

Single video. I think we've done like four or five thousand, and then single person, probably like a thousand. Fifteen hundred.

[Interviewer]

Damn, that's a good amount. For just doing nothing.

[Steven Shapiro]

Yeah, for existing.

[Interviewer]

Yeah, for sure. Have you seen the new Apple Pay Pranks?

[Steven Shapiro]

Oh, do where they're going up and making the sound?

[Interviewer]

Yeah.

[Steven Shapiro]

It's brutal.

[Interviewer]

Those are hilarious there. But you're like the opposite. You're giving the money.

[Steven Shapiro]

Exactly. Have you seen the one where the guy's like, are we cool to curse?

[Interviewer]

Yeah.

[Steven Shapiro]

Okay. The guy, I think his name is Heston James.

[Interviewer]

I haven't seen that one.

[Steven Shapiro]

He basically, like, goes into any sort of like, Walmart, Petco, anything. He just goes, oh, my God, what the fuck? But he, like, screams it.

[Interviewer]

No, I haven't seen that one.

[Steven Shapiro]

You haven't? I. Dude, I got to show you. Dude, they, like, freak out. He's like, oh, my God. He screams hella loud. So they come up to him like, what are you doing? Screaming? He's like, oh, it wasn't me. Then he has a backup screamer. When they're talking to him, that person screams, oh, I got to say, like, oh, shit. It's. Yeah.

[Interviewer]

Have you seen the. The. But my income ones?

[Steven Shapiro]

Yeah.

[Interviewer]

Yo, those are gold.

[Steven Shapiro]

Those are crazy.

[Interviewer]

You got to, like, give people props for coming up with something like that.

[Steven Shapiro]

100%. It's that one dude.

[Interviewer]

Yeah, he's hilarious. How do people keep falling for that?

[Steven Shapiro]

I don't know.

[Interviewer]

Like, I feel like I would not fall for that.

[Steven Shapiro]

No. No chance. No.

[Interviewer]

Like, maybe. Cause I'm exposed to it. I wonder if it happened for the first time to me, if I would actually do it. But I don't think I would.

[Steven Shapiro]

No. No chance. That's a problem. You're exposed to it. I think, like, 99% of people are just not exposed. And they're like, just. I don't want to say gullible. I feel like gullible is a harsh word. Yeah, but they're just living their life thinking that people are just, like, telling the truth. You know what I mean? And then next thing you know, they're saying, but my income. Or come in my butt.

[Interviewer]

Because they gotta say backwards.

[Steven Shapiro]

Exactly.

[Interviewer]

Yeah, but yours are more just. You're more so helping people. You're not even Pranking them at this point. Right. Have you kind of shifted your technique? I guess. Yeah.

[Steven Shapiro]

It's all just giving back to the community.

[Interviewer]

What made you want to shift? Was it getting kind of sketchy? Like were you getting people mad at you or.

[Steven Shapiro]

No, not so much. It was just like I got to a point where I was like, all right, let me take a look at like the current scope of humanity. It's like so many people are just like fucking around with people.

[Interviewer]

Yeah.

[Steven Shapiro]

It's like I've had my fair share of that, but like let me transform that into actually like doing some, some good with my platform.

[Interviewer]

Yeah.

[Steven Shapiro]

So then we started giving away money.

[Interviewer]

Well, you made the right move because the people that stuck with the pranking ended up like Vitaly. Yeah. And he's going through right now facing some time and it looks like he might actually get some time.

[Steven Shapiro]

It's actually crazy.

[Interviewer]

Yeah. When you travel internationally, you don't know the rules there and it's just seems kind of risky, right?

[Steven Shapiro]

100%. But I mean it's also on you to figure out what those rules are.

[Interviewer]

And yeah, also I think the whole livestreaming thing can go down a dangerous road if you're constantly trying to do crazier and crazier things.

[Steven Shapiro]

100% because you're trying to like one up. Like that's the whole game is just one upping everything. Yeah. So it's, it's dangerous.

[Interviewer]

That's how you end up like Jack Doherty.

[Steven Shapiro]

Too true.

[Interviewer]

And he's been on the show and yeah. Shout out to him.

[Steven Shapiro]

He's. He's actually killing it. Like when you really think about it, he's killing it. He's done some not so great things that I'd like, I don't really respect.

[Interviewer]

But at the end, the tri light.

[Sponsor/Ad Voice]

From Therasage is no joke. Medical grade red and near infrared light with three frequencies per light. Deep healing, real results and totally portable. It's legit photo biomodulation tech in a flexible on body panel. This is the Trilite from Therasage and it's next level red light therapy. It's got 118 high powered polychromatic lights each delivering three healing frequencies. Red and near infrared from 580 to 980 nanometers. Optimal penetration, enhanced energy, skin rejuvenation, pain relief, better performance, quicker recovery and so much more. Therassage has been leading the game for over 25 years and this panel is FDA listed and USB powered. Ultra soft and flexible and ultra portable on body red Light therapy I use daily and I take it everywhere I travel. This is the Thera 03 ozone module from Therasoge. It's a portable ozone and negative ion therapy. In one. It boosts oxygen, clears and sanitizes the air, and even helps your mood. It's a total game changer at home or on the go. This little device is the Thera O3 ozone module by Therasock and it's one of my favorite wellness tools. In the sauna, it boosts ozone absorption through your skin up to 10 times, oxygenating your blood and supporting deep detox. Outside the sauna, it purifies the air, killing germs, bacteria, viruses and mold. And it improves mood and sleep. Negative ion therapy. It's compact, rechargeable, and perfect for travel, planes, offices, hotel rooms, you name it. It's like carrying clean energy wherever you go. This is the Thera H2 go from Therasosh. The only bottle with molecular hydrogen, structured water and red light. In one. It hydrates, energizes and detoxes water upgraded. The Thera H2 go from Therasoge isn't just a water bottle. It's next level hydration. It infuses your water with molecular hydroge. Powerful antioxidants. Out there, that means less oxidative stress, more energy, and faster recovery. But here's what makes it stand out. It's the only bottle that also structures your water and adds red light to supercharge it. It's sleek, portable, and honestly, I don't.

[Interviewer]

Go anywhere without it.

[Steven Shapiro]

And they killing it financially.

[Interviewer]

Financially, sure, yeah, I'll admit that. But just ethically, I guess.

[Steven Shapiro]

Yeah. Gets a little dicey.

[Interviewer]

Yeah. When you're crashing cars while filming it.

[Steven Shapiro]

Yeah, for sure.

[Interviewer]

But you stay out of that. That beef stuff, right? You don't really seem to have any Internet beefs, you know, dramas.

[Steven Shapiro]

Unless you think there's somebody who I should be with.

[Interviewer]

You should call someone out, man. But you got a problem with her now?

[Steven Shapiro]

I don't even know you. You tell me.

[Interviewer]

No, you're just a wholesome guy in Arizona.

[Steven Shapiro]

I do what I can, man.

[Interviewer]

You know, I respect that. Because a lot of people rely on drama and stuff, for sure. But that's also a dangerous road.

[Steven Shapiro]

100%.

[Interviewer]

Yeah.

[Steven Shapiro]

Just like you constantly. It's the same thing. You constantly have to like one up what you've done in, you know, before and just always calling someone out. It's tiring, man.

[Interviewer]

Yeah.

[Steven Shapiro]

Just want to live your life.

[Interviewer]

Yeah. But these days there's a lot of competition, right? To get views on social media. You're fighting for the spot.

[Steven Shapiro]

Yep.

[Interviewer]

It's not what it used to be. Back when. How long ago did you start?

[Steven Shapiro]

It's actually been like six, seven years, so.

[Interviewer]

And I'm sure it was easier back then to get views. Right.

[Steven Shapiro]

100 now there's just so many people doing it. So many people who are like, so many people like Jack Doherty and so many people like that Hessian James who like don't care about the repercussion of anything. They're just like, I'm going to do anything and everything for the View and that's it. And I just. That's never really been me. You know what I mean?

[Interviewer]

Yeah.

[Steven Shapiro]

Like, I'm not going to piss someone off and like make them feel like just to get a view. I'd rather like get less views. But have somebody walk away and be like, okay, that was like either strange or hell yeah, I got some money. That's great. You know what I mean? Then piss someone off and get tons of.

[Interviewer]

Yeah. And back then, six, seven years. I was before TikTok. I was before shorts, reels.

[Steven Shapiro]

Short. Like the whole short form game is brand new to me.

[Interviewer]

Yeah. Have you kind of pivoted to that or do you still focus on the long form?

[Steven Shapiro]

We still focus on the long form. We're super lucky because our type of content, we can shoot long form and then cut it up and make it short form.

[Interviewer]

Kind of like podcasting.

[Steven Shapiro]

Yeah, exactly. Yeah, yeah, exactly. We have our own clips.

[Interviewer]

Yeah. Clippers, man. That's everything these days.

[Steven Shapiro]

Crazy.

[Interviewer]

I got a crazy team of clippers right now.

[Steven Shapiro]

Yep.

[Interviewer]

I mean, bro, because you. I don't know if you know the whole model. You pay them per million now. Yeah, yeah, yeah. So we're just going hard with that. It's crazy. 17 year olds on Discord killing it, man. It's a whole new era. But you could, with that formula, you could almost go viral being anyone. Yeah.

[Steven Shapiro]

You can do anything. And I think that's also like a cool part of short form. Right. Is like, you can go viral doing anything. You can become something doing anything. I mean, like, look, I. It is what it is. I respect all of it. But like, look at the hawk to a girl.

[Interviewer]

Yeah.

[Steven Shapiro]

She said one thing and she's like the biggest thing to ever walk this earth. You know what I mean?

[Interviewer]

She's out there all short form. Same with Ashton Hall.

[Steven Shapiro]

I actually don't even.

[Interviewer]

You don't know Ashton the guy, the Saratoga water on the face.

[Steven Shapiro]

No.

[Interviewer]

You didn't see this?

[Steven Shapiro]

No.

[Interviewer]

Wow.

[Steven Shapiro]

But that's another testament, right? It's like, there's so many people, so many creators that are doing little things, and there's also so many people consuming that. Like, I cannot know who that is. And you're like, oh, this is the biggest thing to ever, like, touch the earth.

[Interviewer]

Yeah. He was. He was up there with Hawk. To her. He was on her level, I'd say. But are you consuming content often like that? Are you scrolling Doom scrolling?

[Steven Shapiro]

I try not to, to be honest with you. Yeah, like, we'll look at content just to, like, get inspiration for ideas, but, like, overall, we're trying. Or like, I'm trying not to just, like, sit on my phone, just scroll, scroll, scroll.

[Interviewer]

I have to do it to look for interesting guests, for sure. Yeah. So I purpose. Yeah, I use it for business. But if I was just scrolling casually. No, that would be too much. I'd be degenerate.

[Steven Shapiro]

Yeah.

[Interviewer]

What's your creative process like? How are you coming up with videos? Is that an issue?

[Steven Shapiro]

It's become more of an issue than it has been in the past, for sure. Just because there's only so many ways that you can prank people. There's only so many, like, ways that you can give away money. Luckily, I have an amazing team.

Brad and Jace, who are on my team. We just. We have brainstorming sessions. They come to me and they're like, hey, this would be funny if we did X, Y and Z. And I'm like, that would be funny. And then we just all collaborate. But mostly it's like everyday conversations. We'll be just talking. We'll be like, maybe something will happen to us. Like, damn, that was actually funny. We should make that a full video. And then we just run with it.

[Interviewer]

That's cool. Yeah. Giving back. I mean, did you learn that from Mr. Beast? That formula of giving back?

[Steven Shapiro]

Mr. Beast, big dost TV.

[Interviewer]

That's a good one, too.

[Steven Shapiro]

He's a. He's a business partner of mine. We started a channel called the Daily Dropout. I don't know if you've ever seen that.

[Interviewer]

I probably have because I used to watch a ton of his stuff too. For sure.

[Steven Shapiro]

It's mostly like, Daily Dropout was his form of attempting to replicate what he had already done, but not put a face to it. And so I had started to build a following. And so he hit me up. He's like, let's start something. So, yeah, cool. He had this idea. It's like, let's replicate what I've already done. Put no face to it. Let's do it. So he's a big inspiration because he started doing all the give back videos. Well, yeah. And I mean. I mean, obviously they. They perform well, so it's. It's a double whammy. Right. Like you're doing good for the community, but also videos are performing well. You can continue to provide for your family. Yeah. All that.

[Interviewer]

His Klay Thompson prank is that has to be on the Mount Rushmore of it's up 100%. Goated.

[Steven Shapiro]

Yep.

[Interviewer]

I mean, that and Air Rack sneaking into venues.

[Steven Shapiro]

Yep.

[Interviewer]

That's got to be up there too.

[Steven Shapiro]

100%. Have you met do?

[Interviewer]

No, but we've DM'd.

[Steven Shapiro]

Yeah.

[Interviewer]

Yeah, I invited him on the show. Hopefully next time he's in Vegas, for.

[Steven Shapiro]

Sure we'll be here in August.

[Interviewer]

Oh, yeah. What are you doing out here for the. For August?

[Steven Shapiro]

Buddy's bachelor party.

[Interviewer]

Oh, nice. Yeah, you're about to go. I'll.

[Steven Shapiro]

I'll connect you guys.

[Interviewer]

Oh, yeah. Come on. Is he good at basketball? Because he's nasty. He's nasty?

[Steven Shapiro]

Yeah, he's nasty.

[Interviewer]

Oh, all right. It's hard to find good content creators in basketball.

[Steven Shapiro]

No, he's. He's nasty.

[Interviewer]

Okay.

[Steven Shapiro]

Yeah.

[Interviewer]

How good are you?

[Steven Shapiro]

Terrible.

[Interviewer]

Yeah.

[Steven Shapiro]

So bad.

[Interviewer]

What's your best sport?

[Steven Shapiro]

Baseball.

[Interviewer]

Baseball?

[Steven Shapiro]

Yeah.

[Interviewer]

Damn. Did you play college?

[Steven Shapiro]

Didn't play college all through high school, though.

[Interviewer]

What was your position? Pitcher. Pitcher? Damn. Yeah, I had Trevor Bauer on the show.

[Steven Shapiro]

Okay, fair.

[Interviewer]

You know him?

[Steven Shapiro]

I beat his ass. Dude, talk about calling someone else. Done.

[Interviewer]

That guy's the king of talking too.

[Steven Shapiro]

Is he?

[Interviewer]

Trevor Bauer.

[Steven Shapiro]

Love it.

[Interviewer]

Yeah, he's an animal. What's the end goal for. For all this? You got a plan or you kind of just living day by day with it?

[Steven Shapiro]

No, I'm not living day by day. So I just had my first son six months ago from the day today. Thank you. And so, like, everything I do, I do for him. And it's like, I want to build the best future for him possible. And I know, like, everybody has a Runway with social media, right? So we've been doing a bunch of things. So the biggest thing that I'm doing right now is we are opening up a mental health clinic for. For adolescents.

[Interviewer]

Nice.

[Steven Shapiro]

In Arizona, we have a huge mental health crisis. So I have a very, very highly qualified skilled team with me. We're opening up a clinic out there. That's gonna be awesome. Opening up a couple ice cream shops called Peterson's Ice Cream.

[Interviewer]

Let's go.

[Steven Shapiro]

If you're ever in Arizona I love ice cream and. Yeah, obviously continuing content.

[Interviewer]

That's cool, man. The mental health stuff is deep for me. I had quite a journey myself, for sure. Yeah. I was on Xanax and clinozepam and.

[Steven Shapiro]

Yeah.

[Interviewer]

Almost lost my life.

[Steven Shapiro]

Really?

[Interviewer]

Yeah.

[Steven Shapiro]

Sorry.

[Interviewer]

It's no joke.

[Steven Shapiro]

Yeah.

[Interviewer]

I appreciate you doing that, man.

[Steven Shapiro]

Dude, 100% appreciate you sharing that.

[Interviewer]

Yeah. Did you have your own journey that inspired that?

[Steven Shapiro]

I'm still on it.

[Interviewer]

Yeah. Yeah. It's an ongoing thing. Yeah. It doesn't just go away.

[Steven Shapiro]

No, definitely not.

[Interviewer]

That's.

[Steven Shapiro]

That's affects everybody. I mean, I think people see, especially, like, content creators and, like, people online, they're like, oh, man, their life is pretty perfect. You know what I mean? But they only see a glimpse of it. They see what we want you to see.

[Interviewer]

Right.

[Steven Shapiro]

You know, but, like, everything that goes on behind the scenes, like, you can ask Jason. Brad. Like, my sleep is terrible. I don't sleep. You know what I mean? And that causes, like, its own demon. And then it's like, okay, a video doesn't perform well, that causes its own demon. It's like, there's always something, you know, so it's just a whole. However you manage it, however you just deal with everything, that's.

[Interviewer]

That's key sleep for me, though.

[Sponsor/Ad Voice]

I hope you guys are enjoying the show. Please don't forget to like and subscribe. It helps the show a lot with the algorithm.

[Interviewer]

Thank you. If I have a bad night, I. I am more prone to anxiety attacks the next day.

[Steven Shapiro]

100. You got a whoop.

[Interviewer]

I do. I have a eight sleep.

[Steven Shapiro]

Oh, okay.

[Interviewer]

Yeah.

[Steven Shapiro]

Is that a sleep only?

[Interviewer]

It's a mattress, but it tracks your HRV Tracks. It gives you a sleep score every day.

[Steven Shapiro]

Damn.

[Interviewer]

It's kind of like whoop, but only when you're sleeping.

[Steven Shapiro]

Dude, can I show you my.

[Interviewer]

Yeah.

[Steven Shapiro]

Last night.

[Interviewer]

I need to get one of these. I heard of them.

[Steven Shapiro]

Dude, they're sick. The new one just came out the other day. I don't want to be, like, fanboy.

So, like.

From. I know.

[Interviewer]

This is terrible.

[Steven Shapiro]

I know.

[Interviewer]

I got 89 of mine last night.

[Steven Shapiro]

You killed it, dude.

[Interviewer]

No, but that's really low where you.

[Steven Shapiro]

Look at my stress. That's my stress. I know.

[Sponsor/Ad Voice]

Wait, so you were stressed for two hours?

[Steven Shapiro]

Dude, I like what's fits to so 89 of the night. I was stressed. It's like, what am I stressing about when I'm sleeping, bro?

[Interviewer]

Was that in Vegas or was that.

[Steven Shapiro]

Yeah, that was here last night. Yeah.

[Interviewer]

Wow. Which hotel are you at?

[Steven Shapiro]

Aria. Must be Motel 6.

[Interviewer]

Must be haunted. I don't know what to say.

[Steven Shapiro]

Haunted, exactly. They're just calling me out.

[Interviewer]

Damn. Yeah. Sleep is everything, though. As you get older, I feel like you could get away with it when you're younger.

[Steven Shapiro]

Yeah.

[Interviewer]

Like six years ago, you could probably not sleep. Film a video the next day.

[Steven Shapiro]

100.

[Interviewer]

Yeah. But now drinking too. I don't drink anymore.

[Steven Shapiro]

You don't drink?

[Interviewer]

I had to stop. I know. It's ironic. We got. Yeah. Alcohol. Sponsor, but sure. No drinking. Can't do it. Yeah. You still drink or.

[Steven Shapiro]

I still drink. It's. It's one of those things that, like, I feel like everybody says this, but I'm very. I don't like to do it, but I enjoy doing it socially, if that makes sense.

[Interviewer]

Yeah, it does.

[Steven Shapiro]

So it's like I'm a once a month, twice a month type drinker. I'm not like a everyday drinker. So personally, maybe I'm wrong for this, but I'm like, okay, if I'm doing it socially, like at events. Yeah. Like this.

[Interviewer]

This is a good.

[Steven Shapiro]

Yeah, let's do it.

[Interviewer]

Good event to do it.

[Steven Shapiro]

Exactly. But I'm not like every night, every weekend, trying to rip shots. Like I said, I have a 6 month old. Couldn't do it anyway.

[Interviewer]

Yeah. I can't do cannabis anymore too.

[Steven Shapiro]

I don't. Yeah. Zero.

[Interviewer]

You ever try it? Oh, yeah. For sure, dude. Terrible anxiety. Yeah. 100% awful.

[Steven Shapiro]

That's why I stopped.

[Interviewer]

Yeah. I'll go to the corner of the room and just not talk.

[Steven Shapiro]

100%.

[Interviewer]

I don't know what it is with that, but some people are the opposite. Yeah.

[Steven Shapiro]

Oh. Some people get more social with it.

[Interviewer]

Yeah. I don't get that.

[Steven Shapiro]

Yeah, I used to. So, like, my thing was. It was a great. I don't know if you want to call it a crutch aid, whatever you want to call it for sleep. I wouldn't do it and go out socially. I couldn't do it.

[Interviewer]

Yeah.

[Steven Shapiro]

But it was like, if I do it, I know I'm going to get a great night's sleep. And then one night I was like, what's the purpose of life? Dude, My life got rocked. I was like, I can never do it again.

[Interviewer]

Did you reach a conclusion on the purpose of life?

[Steven Shapiro]

Sure didn't.

[Interviewer]

It's an ongoing thing. Right.

[Steven Shapiro]

I think the purpose is. There is no purpose.

[Interviewer]

Yeah. I think if you made your purpose. No, that's facts. Because if you found out the purpose, it would kind of be depressing, I think. Yeah. Right?

[Steven Shapiro]

Oh, for sure.

[Interviewer]

Because then you're like, oh, I already know the purpose. Why am I even doing XYZ?

[Steven Shapiro]

100%.

[Interviewer]

Yeah. So we'll see. We'll see when we pass away, I guess, what the purpose was. Yeah.

[Steven Shapiro]

Yeah.

[Interviewer]

Well, dude, what's next for you? Where can people keep up with you and find you and everything?

[Steven Shapiro]

Yeah, I mean, all the socials. Steven Shapiro, all there. We're not posting too much about the clinic and the ice cream shop right now, but it's coming.

[Interviewer]

Stay tuned, guys. I'll be there.

[Steven Shapiro]

Hey, appreciate you. Anytime. You're in a free ice cream.

[Interviewer]

I'm in free ice cream. You got me. All right, guys, check them out. Peace.

[Steven Shapiro]

Appreciate it.