
🔥 The Hidden Strategy That Won Every Swing State in 2024 - Revealed! 🇺🇸 Dive into the mind-blowing tactics that flipped the political landscape in 2024! Tyler, COO of Turning Point Action, spills the beans on their game-changing...
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A
I love how your foot's still on the gas. Because just because we won doesn't mean to stop or slow down.
B
In fact, it's the opposite. It's like the day after the election, we're like, okay, what's next? I sat down with Charlie and we already crafted a plan. We're just putting basically all the pieces into place, all the bodies in place so we can move into those places. You look at the map. You have to have the smarts to know, okay, what is going to mess up the left the most? Yeah, that's what we're doing.
A
All right, guys, we got Tyler here today, COO of Turning Point Action. Thanks for joining us.
B
Yeah, of course. Thanks for having me on.
A
It's going to be a blast. How long you been with Turning Point?
B
So I Met Charlie in 2014. So turning point was about a year and a half old and very small, as you can imagine, at that point, and came across, you know, the very few people who are trying to do stuff. And Charlie was one of those very few. And we had a lot of similar vision, and that's how we synced up. So. Yeah.
A
So you were one of the early ones.
B
Yeah, I am at. At this. At this point. I mean, for a long time, I've been the longest tenured employee with Turning Points.
A
Well done.
B
Yeah.
A
Was he as convincing as he is now back then?
B
Yeah. I mean, that's the really interesting part about Charlie Kirk, is that when you meet him, you come to the realization that he's got a far wider reach than even people kind of expect there. You know, when I met Charlie, he was, I think, still a teenager. He might have been just 20. And it was very obvious at that point. It's like, wow, this guy's a political savant. And that's. That's the big reason. Part of the. It's not just that, you know, there's a lot of smart people in politics, but being a hard worker and wanting to actually do the right things for the right reasons, that's the hard part.
A
And, yeah, you saw that leading up to the election, how hard you guys were working.
B
Well, I mean, there's a lot of people. I always talk all the time. Like, back in my day, part of the reason why we, you know, I sync that with Charlie was I wanted to start my own Turning Point type organization at the time. And this is years ago, this is 15 years ago, and John McCain was huge here in the state of Arizona. And what would happen is it was like a vacuum. Any young person that came out of college, they just get sucked up by the establishment and they get fit into the campaign mold. They get fit into, you know, Capitol Hill working on those things and then they just turn into like these absolutely despotic, you know, rhino esque type figures and you lose the entire generation that way. And so what was really cool about the vision and what has been able to be created here is that there's an alternative for young people to fit in and, and take a different avenue that was far away from again that like very rhino y establishment hacky type stuff and actually focus on activism which is what wins election.
A
I love that. Yeah. And you don't have to conform also. You could just be yourself.
B
You can be yourself.
A
Yeah.
B
You can do whatever you want. And that's the cool part is like you'll see around here there's a lot of different people, a lot of different viewpoints.
A
Yeah.
B
I'm not the conservative moon, but they're all one place.
A
Know I saw that with a speaking lineup. I noticed a couple of them got beef with each other.
B
Yeah. It's, which is kind of fun. And that's how we've kind of always operated which is focus on the right things. Focus on the things that are going to move the movement in the right direction. You know, we always have a phrase within turning point. Our culture is the movement before me and that's really what we live by here. So you know, you're not going to agree with everybody all the time. You and I probably disagree about a lot of different things. I disagree with my wife all the time on a lot of different things. And yeah, we, we decided to get married many years ago. So like you're just going to have those situations. That's not usually what defines us. But it is really important to focus on the things that do matter a lot.
A
Yeah.
B
And move the ball down the field.
A
Absolutely. I want to talk about the strategy. Yeah. Because you guys played an instrumental role in winning every single swing state this election. So what was that locker room like a year ago? Like were you guys discussing what states to go after?
B
Yeah. So we're really unique. We're, we're really the only organization that has a full time presence in all 10 of the key target states. So when we would get together with the handful of organizations exist on the, on the right, the outside organizations outside the rnc, we were one of the only ones that had staff, full time staff in the top 10 states. Which is, that's, that's the baseline. Right. That's like the foundation for everything.
A
Yeah.
B
And then what we did was we just strategically looked at things and we said, what are the states that we can invest most heavily into that statistically will get us across the finish line the best? And when you look at that, the statistics, it's just statistics. Right. It's. There's a number of electoral college books that exist. There's only certain pathways that can come from those electoral college votes. And it comes down to basically six states. Right. You have the six key swingable states that exist and which one statistically mattered the most and that was Arizona, Wisconsin, Georgia, Pennsylvania, that order. We looked at that and said, where can we make the biggest impact? Well, obviously we're headquartered in Arizona. We just mentioned before we went on, I'm from Arizona. That's why we're in, that's why turning points in Arizona, that's why this event's in Arizona right now is because originally, you know, it's kind of funny, like one cross, one bridge to get to another. Charlie's from Chicago, I'm from here. I talked him into moving our headquarters here. Back when people thought this was a deep red state.
A
Yeah.
B
And we had already seen the inklings that this was heading in the wrong direction because of California, because of influence, everything else. So yeah, that's, that's where the magic is, is looking smart at the statistic, the statistical, the statistical probability of how you win the election and then putting all your armies in those places.
A
Right.
B
And that's what we did. And we dec. Decided to do that grow heavily in Arizona, Wisconsin, to. And that allowed, I think, other groups to focus more on Pennsylvania, Georgia, North Carolina.
A
Yeah.
B
Michigan, which is really special.
A
Absolutely. Did you guys expect to win every single swing state? Because I didn't see anyone call them that. Honestly.
B
Yeah, I mean honest, the honest perspective with, with everything is that we knew the blue wall was going to be really tough. So Pennsylvania, Michigan, Wisconsin. We had put all of our chips into Wisconsin.
A
Yeah.
B
So we felt really good about what we were doing, which was targeting a specific number of votes that we knew we needed to get across the finish line for us. We know now at this point we made this, the difference with the people we were chasing and we call that ballot chasing, which is identifying the voters and making sure that they actually get their ballot in. We do that in Wisconsin. But you know, Pennsylvania I still think is, it's a, it's a crapshoot. It's a total toss up state. You know, Trump did not win by enough to claim that we have some kind of severe dominance there. I mean, when you're within basically 2 percentage points of any state, that's just like people deciding not to wake up or it's snowing that day or something. Right. Could swing the election. So we have to take that seriously moving forward, is that Pennsylvania has to be fortified. We have some great partners that we've worked with in Pennsylvania. Our focus is going to continue to be keep doing what we're doing in Arizona, Wisconsin, we are announcing next week, most likely next week. The other states that we're expanding into. Nice to kind of expand the map.
A
I hope the state I grew up in is one of them.
B
Which one is that? New Jersey?
A
Yeah.
B
Well, maybe. Maybe my, my wife's from New Jersey.
A
Oh, yeah.
B
Are you from north or north? You have to be north. Oh, yeah. So my, My wife grew up in Sparta.
A
Okay.
B
In Sussex county, so.
A
Thanks. Sparta is oil, huh?
B
Yeah. Morristown is really huge. And actually there's been this last election cycle. I don't know if you saw the numbers from Morristown, but Morris county swung significantly towards Trump. Really, like a lot of the state. But when you look at really important places like Morris county in North Jersey, which is that. That real suburban area of. Of New York City, that is. That is a great indicator for the future.
A
Absolutely. You saw that in Jersey and Cali.
B
You saw that in Cali. You saw that in Pennsylvania. I mean, here in Arizona, we saw in South Phoenix. Those are all good, sustainable things as long as we keep doing the right things, putting enough bodies on the ground to be able to chase voters, specifically in the Hispanic community, which means not just showing up the last month before the election like a lot of groups do. Right. It means putting full time people full time, meaning now through the election in 2026, 2028, that are building real relationships that are from that neighborhood.
A
Yeah. Now you guys crushed it on social media, specifically. I want to talk about TikTok.
B
Yeah.
A
Because you were getting hundreds of millions of views on TikTok. Are you worried about the band coming up?
B
So there's a cool story that's behind that, which is that TikTok was kind of awful to conservatives as you. You know, I got banned. Yeah, I got. We got banned multiple times. We had set up probably 10 different accounts for Turning Point USA, Turning Point Action, all got shut down. We had really great partners in that, in that space that we're doing that heavily. And the moment that the Democrats are seriously considering shutting down TikTok, they started opening the door more to the conservatives. And so you Know, it's. Without a doubt we've been blessed because they've started realizing, oh, my gosh, we need to make friends with conservatives, which they hadn't for years. And that's just allowed Charlie's TikTok to explode. You know, Turning Point usa, a turning point action. We have a lot of viral content that's going on there, and people are seeing that more than they're seeing anything else.
A
Yeah. I mean, the views were insane. I couldn't go a single day without seeing you guys on TikTok.
B
Oh, it's. It's everywhere. And, you know, it's really cool because it's like, I was in Chipotle yesterday and just on my way back, I was just grabbing a bite to eat back home before we had to come back super early today. And I grabbed it and the. The kid at the counter that was working is probably his teenager. Was like, saw my hat and he's like, are you going to. You know about Amfest? I'm like, yeah, I know about Fest. We're running it. And he's like, no way. I'm like, you know, just curious, like, how'd you hear about it? He's like, tick tock. Yeah, 100. And so that's. That's a future I think we have to defend. I mean, obviously there's some things that we need to do to make sure we defend America, but I think TikTok has been a huge boon for the conservative movement. Agreed. Um, you know, and if they wanted to shut all that down like they had before, they could. We gotta keep an eye on it, but we need to have more of that.
A
Yeah.
B
Which is really exciting.
A
Even though I'm banned on it right now as we speak, I. I don't want the platform to get banned.
B
Yeah. I mean, again, I think if they're willing to work together and, yeah, we're allowed to put conservative principles out there, that'd be fantastic. And, you know, to that point, I think what we're going to see is the same thing that we saw happen with Twitter and X, where a lot of people. Where there's still a ton of people like you that are banned on it.
A
Yeah.
B
Like I said, we have tons of. We have probably 10 accounts are still banned. Damn. On TikTok, because they just, you know, it's just. It becomes a system. Right. There's an automated system for it. There's people that bad, people that are within the ecosystem over there. I think you're going to start seeing an unwinding of that TikTok and hopefully we can save it and then hopefully we can make it a really great, strong conservative mouthpiece like we have we've seen on X.
A
Absolutely. Have you been following all the stuff with Congress?
B
Yeah, I mean, a little bit. Just hearing that. You mean with, with the. Yeah, with the CR and in the salary stuff. It's terrible. I mean, this is. Look, I mean, I, I think we said it best yesterday is that there's a mandate. You'll see all around here, there's a bunch of confirm the mandate.com. it was put on by Turning Point Action. We've sent hundreds of thousands of messages to members of Congress because they should be in the mindset to approve all of Trump's Cabinet nominees.
A
Right.
B
But that's just not just the Cabinet nominees. This should be. Is we need to give Trump the government that was mandated by the votes. Because, you know, the beautiful part. And going back to the election, you know, we talked about how close Pennsylvania was, but it wasn't a close election. We won significantly here in this state. This was the biggest swing from 2020 to 2024 out of all the swing states. And there is a very clear, viable mandate after everything they did to attack Trump. And that is not a government that's run by Mitch McConnell. That's not a government that's run by Nancy Pelosi. Right. And all the old, old school guys. So we've got to make sure that we are stepping in and standing in the pocket and defending the good members of Congress. They're going to speak out. Which we saw a huge reversal yesterday on the cr. We see a lot of sneaky people hiding under rocks now who were interested in increasing their pay.
A
Oh, yeah. One of them got called out pretty bad.
B
Huge. Huge. In fact, we've even had some people cancel speaking here. Wow. Because they were afraid. Because they were afraid that they were going to get, like, shouted off stage. And, you know, that's the one thing I love about this type of event, is we're actually bringing people together so we can. So we can let the voice of the people be heard and heard loud on the. On a. On a megaphone.
A
Absolutely. Dang. I didn't know people were canceling because of that.
B
Well, yeah, we won't name names, but there may be some people that wanted to be here that didn't that are afraid of, you know, potentially the blowback. You know, and I also appreciate the fact that there's some that may not. That want to continue to work on things. Right. Whatever. You know, this is But Congress should not even be messing around with all the bad stuff happening out there.
A
Yeah, I saw they were trying to block Tulsi Gabbard's confirmation.
B
Oh, yeah. Trying to block Tulsi. They're trying to block everybody. I mean, like, look. I mean, you look at where we're at, this is a real. We're seeing a tug of war that's happening right now in Congress between the good guys and the bad guys. And there's. The good news is. Is that I don't want to deflate ourselves, but the good news is that we have a lot of people coming over to the good side that are getting pushed over to the good side because they're having to make a decision. They can't fence it. They can't just sit there and twiddle their thumbs or, you know, let the. The speaker or whatever, the Majority Leader, make decisions on their behalf. Trump and. And J.D. being in there. And J.D. who. This is what I love about having a senator as a vice president. He's the president of the Senate, so he can go down there and kind of slap people around whenever he wants. And we think he should. We think he should spend a lot more time doing that. I think he might see some of that.
A
Yeah. J.D. vance, he's really changed my opinion because at first I wasn't a fan, to be honest. Yeah. But after seeing his debate, seeing what he's done since, I think he's the right guy.
B
Yeah. We've gotten to know JD For a long time, and back when he was running for Senate in Ohio, you know, nobody really knew that much about JD and they just knew his book and, you know, is the movie that was made and everything else. Our. Our viewpoint on J.D. obviously, he's young. He's like, just a little bit older than me, but he's super young. But we were like, let's just get to know the guy. He came down to our headquarters, spent three days at our headquarters, just hanging around, talking. This is when he was running for Senate in Ohio, and we got to know him so well, and every question we asked, it was like, the right answer.
A
Wow.
B
And we're like, we have to endorse this guy. Nobody endorsed him at the time. He was like 1%, 3% of the polls.
A
Yeah.
B
We. We decided to endorse him at Turning Point Action. And it snowballed into him getting endorsed by Trump, and then obviously, he won the Senate. Now he's our vice president. Crazy. He's like, you know, I kind of joke I shouldn't say this, but I said this on Charlie shows. Like, he's kind of like our Barack Obama, which is like, people got to know him. He can get really celebratory. And honestly, if we could have as activist oriented and as eloquent of an Obama type figure on our side and JD Becomes that, I think that's a good thing. I think he's got a lot more experience, obviously, being the military and everything else than Obama ever did. So I hate that analogy, but for that standpoint. But I mean, from a political dynamo type type of a perspective, we need more of that. We need a deep bench. We need those types of figures. And I think JD to be that guy.
A
Yeah, he brings that younger energy, too, to the party, which I think was needed a ton.
B
I mean, he's the first millennial ever elected to vice president or president.
A
Wow, I didn't know that.
B
Yeah, he's the first millennial in office. He could very well be the first millennial president.
A
Yeah, I think he'd be a great president too, which would be very cool. Yeah, I think the party's in a good, good trajectory right now.
B
Oh, totally. Yeah. I mean, we got to keep deepening the bench, which is we gotta keep doing our job here at Turning Point Action. That means recruiting more people, being in more states, you know, getting more people of things like this, doing more of this. Right. Because this didn't exist. It was kind of, like gone. And, yeah, we had kind of encouraged a lot of the establishment guys ten years ago to do more of this, and we're just glad that we're able to do it.
A
Absolutely. What's next for Turning Point Action, Mo?
B
Yeah, Turning Point Action is just growing. I mean, so I ran. I was a COO for Turning Point USA for, I don't know, six, seven years. We went from that. Basically, I was asked to step over and duplicate what we had done at USA. So USA is a C3. Can't be overtly political. You can't be political at all, or partisan. So we had to launch the C4 because we realized there was no C4s doing this work. So we jumped in and started realizing with the rnc, not actually ballot chasing, not putting bodies out. I served four years on the RNC as one of the younger members on the RNC and just got lied to over and over again by leadership, saying, oh, we've got this huge field program like it didn't exist. So we said, you know, we're going to do it, and hopefully donors will show up and fund it. And I think we proved a lot this year in Arizona and Wisconsin. We're going to be moving into at least two more states and then helping others in other states that are critical.
A
Let's go.
B
So that's what we're doing. We're hiring. We, we had about a thousand full time staff attorney point action this last election cycle.
A
Wow.
B
I mean, so you know, just imagine the HR nightmares that exist with having a thousand employees. That alone is a full time job. But actually having people go out, chase ballots the right way, build relationships. We want to keep people on the ground doing that work.
A
I love how your foot's still on the gas because just because we won doesn't mean to stop or slow down, right?
B
No, in fact it's the opposite. It's like the day after the election we're like, okay, what's next? What are we doing? And we had already, I sat down with Charlie and we, we already crafted a plan of where we're going next. So we're just putting basically all the pieces into place, all the bodies in place so we can move into those places.
A
I love it, man.
B
Because the map is the map. So you look at the map, you have to have the smarts to know, okay, what is going to mess up the left the most. Yeah, that's what we're doing.
A
Where can people support and keep in touch?
B
Yeah. So we want everybody involved, we own coalitions.com to get involved at the local level. So whatever state you're in, go to coalitions. You can get involved right away. Turning point action, you go to tpaction.com to get more involved. We are going to be hiring pretty much right away for the Wisconsin Supreme Court race. So the biggest race that's on the forefront here is that we have to have a conservative majority at the Supreme Court. Some states they're elected in Wisconsin they're elected, that's happening in April. So we're going to be hiring full time people in Wisconsin. But you know, Arizona, all our key target states, Nevada, Pennsylvania, Michigan, Georgia, North Carolina, New Hampshire, we need everybody to step up. Iowa, we need everybody step up because this is going to be a big two years and we've got, we've got to take as much ground back from the left as we can.
A
Let's go. Yeah. Please send some help to Nevada, man. My man Sam Brown lost.
B
Oh man. I mean Nevada actually is, is totally winnable. And you look at the numbers, you know, and this is where the establishment is kind of screwed up. I mean, you look, sorry, I Don't want to go into this too much, but Mitch McConnel, all these people that he knew he would get votes from and he laid off of places that he knew he wouldn't. So Arizona got no funding. Wisconsin was underfunded with Eric Hovdi. That was a Eric Hovdi. It is criminal what happened to Eric Hovdi. Eric Hovdi had the closest margin with President Trump, lost by a very small amount of.
A
So he would have won with funding.
B
Oh, yeah, without a doubt. Like, without question.
A
Brown would have.
B
Yeah.
A
Carrie and Sam.
B
Carrie and Sam. So Sam, Eric And Kerry, all three should be U.S. senators today. I mean, Kerry should be the governor here today. Same issue. Right. But they didn't do their job in just getting basic TV on TV for boomers. And you look at the. The data shows it. The data shows we are losing baby boomers because the establishment's not doing their job retaining baby boomers.
A
Right.
B
We're doing our job. Cliff's doing his job in Pennsylvania. I'm doing my job here in Arizona. We have the highest amount of turnout in Nevada, highest amount of turnout ever for Republicans amongst young people, especially young men. But we're losing old men. That's crazy. It's crazy. We're losing old people. And so, you know, I say that when I point at everybody, I'm like, hey, you know, everyone's like, what can I do? I'm like, hey, you can talk to more of your fellow old people. Right? Your fellow seniors. And Gen X is the same way. Gen X is just getting out of bed now. They Never kind of. They're.com boomers and they didn't really do much. Now they're starting to get up and out. And so we're excited about that.
A
We'll end off with this. Do you think, in your opinion, it's harder to convince the older people to change their votes compared to the younger voters?
B
Yeah, for sure. I mean, look, when you look at what we call a high propensity voter, high propensity voters are ones that have always voted and they've always voted the same way. And so they feel very indignant about the types of people that they vote for. And Trump is. Is different to a lot of people who have voted the same way forever and ever that just vote for the same guy over and over and over again. But I think it's been a good thing because it's helped, like, really break the mold. Because I think in 16 people were not sure, 20, obviously, we had people that just didn't show up in certain areas, specifically in that senior community. 2024 has proven, number one. We gotta. We gotta go out and chase. We gotta make sure that they do vote. Because as baby boomers age, it just. It happens when you're old and you're starting to retire, you sometimes forget or you travel or you're visiting family or you're doing whatever, right? And so you just don't vote. So you gotta chase those votes down. But then you gotta also kind of convince people, like, hey, it's not actually not as bad as whatever the left is telling you on, you know, cable news. Right. Or whatever they're telling you on ads, on tv. And people are starting to realize and start to come to the realization that, like, oh, I've been lied to over and over and over again, again. And we're winning those people back, but we have to win them all back, and we have to make sure that they all vote.
A
Absolutely. Tyler, thanks for coming on. We'll link everything below.
B
Yeah, of course. Thank you for having me. Thanks for all the work that you do.
A
Absolutely.
B
Huge reach.
A
Yep. Thanks, guys.
Digital Social Hour: The Hidden Strategy That Won Every Swing State in 2024 | Tyler Bowyer DSH #1045
Release Date: January 2, 2025
In this compelling episode of Digital Social Hour, host Sean Kelly delves deep into the strategies that led to a sweeping victory across every swing state in the 2024 elections. Joining him is Tyler Bowyer, the Chief Operating Officer of Turning Point Action, who offers invaluable insights into the organization's approach, challenges, and future plans. Below is a comprehensive summary of their engaging discussion.
Sean Kelly opens the episode by welcoming Tyler Bowyer, highlighting his long-standing commitment to Turning Point Action.
00:27 - 01:07
Sean Kelly (A): "All right, guys, we got Tyler here today, COO of Turning Point Action. Thanks for joining us."
Tyler Bowyer (B): "Yeah, of course. Thanks for having me on."
Tyler shares his journey with Turning Point Action, emphasizing his early involvement and the shared vision with founder Charlie Kirk.
00:33 - 01:10
Tyler Bowyer: "I met Charlie in 2014 when Turning Point was just about a year and a half old. We had a similar vision, which is how we synced up."
Tyler discusses the foundational goals of Turning Point Action, focusing on providing an alternative pathway for young conservatives outside the traditional establishment mold.
01:10 - 03:48
Tyler Bowyer: "The vision was to offer young people an avenue away from the establishment's campaign mold, focusing on activism, which is what truly wins elections."
He underscores the importance of maintaining authenticity and diversity of thought within the organization, even amidst internal disagreements.
03:03 - 03:50
Tyler Bowyer: "You can be yourself. We have a lot of different people, a lot of different viewpoints. It's about focusing on the right things that move the movement forward."
A significant portion of the conversation centers on the meticulous strategy that led to victories in all key swing states during the 2024 elections.
03:49 - 07:05
Tyler Bowyer: "We're the only organization with a full-time presence in all 10 key target states. By strategically investing in states like Arizona, Wisconsin, Georgia, and Pennsylvania, we maximized our impact based on statistical probabilities."
He elaborates on the importance of targeted investment and ballot chasing, particularly in pivotal states like Pennsylvania and Arizona.
04:01 - 06:04
Tyler Bowyer: "Ballot chasing involves identifying voters and ensuring they cast their ballots. In Wisconsin, this strategy was crucial, and while Pennsylvania remains a toss-up, our efforts there are ongoing."
The duo explores the role of social media, particularly TikTok, in amplifying their message and engaging a broader audience.
07:05 - 11:03
Sean Kelly: "You guys were getting hundreds of millions of views on TikTok. Are you worried about the band coming up?"
Tyler Bowyer: "TikTok was initially restrictive towards conservatives, but as Democrats considered shutting it down, the platform became more receptive, allowing our content to explode in visibility."
Tyler shares anecdotes illustrating the grassroots impact of their TikTok presence, emphasizing its role in reaching younger demographics.
08:19 - 10:16
Tyler Bowyer: "I was in Chipotle and a teenager recognized me from TikTok, asking about Amfest. This shows the real-time impact and the importance of maintaining a strong presence on such platforms."
Tyler provides an update on Turning Point Action's influence within Congress, highlighting their efforts to support Trump-aligned nominees and counteract establishment resistance.
11:03 - 15:14
Tyler Bowyer: "We've sent hundreds of thousands of messages to Congress members advocating for Trump’s Cabinet nominees. There's a clear mandate for a government not dominated by figures like Mitch McConnell or Nancy Pelosi."
He discusses the endorsement and support of Senator J.D. Vance, illustrating how Turning Point Action identifies and backs promising political figures.
14:23 - 16:15
Tyler Bowyer: "We endorsed J.D. Vance early on, which led to his Senate victory and subsequent vice presidency. He's bringing a younger energy to the party, akin to a political Obama with military experience."
Looking ahead, Tyler outlines the organization's expansion plans, including hiring initiatives and targeting critical states for upcoming elections.
16:45 - 18:33
Tyler Bowyer: "Turning Point Action is growing. We're hiring for key races like the Wisconsin Supreme Court and expanding into states like Nevada, Pennsylvania, Michigan, Georgia, and North Carolina. Our focus is on building a strong ground presence to reclaim ground from the left."
He reiterates the importance of continuous effort post-election to maintain and build upon their successes.
18:03 - 18:33
Tyler Bowyer: "Just because we won doesn't mean we slow down. We're continuously crafting plans to move into new areas and strengthen our influence."
The conversation shifts to the challenges and strategies related to engaging different voter demographics, particularly older voters versus younger ones.
19:26 - 22:32
Tyler Bowyer: "High propensity voters, especially older ones, are harder to convince to change their voting habits. However, 2024 showed that with effective ballot chasing and addressing misinformation, we're winning them back."
He emphasizes the need for persistent outreach to ensure voter turnout remains high, especially among aging populations.
21:11 - 22:32
Tyler Bowyer: "As baby boomers age, it's crucial to chase their votes diligently. Many forget or miss voting opportunities, so we need to ensure they are informed and motivated to participate."
Wrapping up the episode, Tyler shares how listeners can support Turning Point Action's initiatives and stay engaged.
18:33 - 19:26
Tyler Bowyer: "To get involved, visit coalitions.com at the local level or tpaction.com to contribute directly. We're also hiring for critical roles in upcoming races, so your support is vital."
Sean and Tyler close with an encouraging note on the organization's trajectory and the importance of collective effort in shaping the political landscape.
22:35 - End
Tyler Bowyer: "Thank you for having me. Thanks for all the work that you do."
Sean Kelly: "Absolutely. Thanks, guys."
00:01:
04:22:
08:19:
14:23:
16:15:
21:17:
Targeted Strategy: Turning Point Action's success in the 2024 elections was largely due to their strategic investment in key swing states, leveraging statistical data to maximize impact.
Social Media Influence: The organization's adept use of platforms like TikTok significantly boosted their visibility and engagement, especially among younger voters.
Voter Engagement: Persistent efforts in ballot chasing and addressing voter apathy were crucial in swinging traditionally difficult demographics.
Future Expansion: Turning Point Action plans to continue its growth by entering new states, hiring for critical roles, and maintaining a strong ground presence to influence future elections.
Leadership Endorsements: Early endorsements of emerging political figures like J.D. Vance demonstrate the organization's commitment to shaping a new generation of conservative leaders.
For listeners eager to support Turning Point Action or get involved, visit coalitions.com for local engagement and tpaction.com for direct involvement opportunities.
This episode offers a fascinating glimpse into the strategic maneuvers behind a successful political campaign, highlighting the importance of data-driven decisions, grassroots activism, and effective use of social media in contemporary politics.