Podcast Summary: Digital Social Hour – "The Hidden Truth About Social Media Reach: Platform Changes Exposed | Ryan Pineda Part 2 DSH #904"

Release Date: November 19, 2024
Host: Sean Kelly
Guest: Ryan Pineda

Introduction

In Episode #904 of the Digital Social Hour, host Sean Kelly welcomes back Ryan Pineda, a renowned entrepreneur and thought leader, to delve deeper into the evolving landscape of social media reach and its implications for businesses. This second installment of their conversation builds on Ryan's experiences over the past year and a half, offering listeners valuable insights into navigating the challenges of digital marketing, personal growth, and integrating faith into entrepreneurial endeavors.

Business Ventures and Lead Generation

Ryan Pineda introduces his latest venture, Lead Kitchen, an ad agency tailored for real estate investors. He shares his journey of expanding from running ads for his own companies to assisting others in the real estate sector.

Ryan Pineda [01:22]: "We're just running ads all over the country. They're my ads, my face all over the country. They get the leads and it's going good."

Ryan highlights the increasing costs of leads and the complexity of digital marketing, emphasizing the necessity for businesses to optimize their lead generation strategies to maintain profitability.

Ryan Pineda [02:28]: "Attention is getting more and more expensive. So if you don't figure out how to get your lead costs down, you're not going to be profitable."

The Changing Social Media Landscape

Sean and Ryan discuss the declining organic reach on major social platforms and the rising costs associated with paid advertising. Sean shares his personal struggles with reduced engagement on platforms like Instagram and YouTube.

Sean Kelly [03:33]: "I was consistently getting 20 to 30 million accounts reached per month on Instagram and then two months ago... it's been like that really tough."

Ryan echoes these sentiments, noting that both organic and paid strategies are becoming increasingly challenging, urging entrepreneurs to adapt their approaches to sustain visibility and growth.

Ryan Pineda [03:22]: "Whether it's organic, whether it's paid, everything is going up and getting harder."

Scaling Events and Integrating Faith

Transitioning from digital challenges, Ryan discusses his strategic shift in managing events. After hosting quarterly Wealth Con events for several years, he's now scaling back to focus on fewer, more impactful gatherings.

Ryan Pineda [05:05]: "I just freaking try and make money over here to go accomplish the mission."

A significant transformation in Ryan's approach involves incorporating Christian elements into his events, reflecting his personal journey and desire to build a faith-based community.

Ryan Pineda [08:02]: "When your gut feels off, your whole day can feel off."

Faith, Personal Growth, and Overcoming Challenges

A pivotal moment in Ryan's life was a conversation with a fan that deepened his commitment to integrating faith into his entrepreneurial efforts. This led to the creation of Wealthy Kingdom, his nonprofit organization aimed at establishing small Christian groups nationwide.

Ryan Pineda [10:04]: "If not you, then who? If you don't do it, who's going to do it?"

Ryan candidly shares his personal battle with pornography, detailing how a transformative Bible study experience empowered him to overcome this challenge.

Ryan Pineda [27:31]: "For the first time in my life, I publicly confessed... ever since that night, I have never watched porn again."

This vulnerability not only underscores his commitment to personal integrity but also highlights the importance of community and accountability in personal growth.

Parenting and Homeschooling

Addressing family dynamics, Ryan discusses his decision to homeschool his children, particularly his oldest son who has special needs. He emphasizes the challenges and benefits of homeschooling, especially within Christian communities.

Ryan Pineda [34:13]: "Homeschool is going to become more and more popular as time goes on."

Ryan advocates for homeschooling as a means to provide tailored education and protect children from unfavorable school environments, aligning with his values and parenting philosophy.

Political Perspectives

While not heavily involved in politics, Ryan shares his viewpoints, expressing strong support for former President Donald Trump and criticism of current political leadership.

Ryan Pineda [36:11]: "I'm gonna vote for Trump. Cool."

He discusses the stark contrasts between political figures and the impact of leadership on public perception, reflecting his desire for clarity and honesty in governance.

Sean Kelly [39:03]: "Guys like us have such big goals and sometimes we don't take time to really enjoy the moment."

Real Estate Success and Marketing Strategies

Returning to business topics, Ryan elaborates on his success in the real estate market, attributing much of it to his advanced advertising strategies. He underscores the importance of having a robust backend system, including creative content, effective funnels, and a solid sales process.

Ryan Pineda [40:23]: "Social media didn't change that. If you're born good looking, you got status and money and different things, you were going to win in any era."

Ryan credits his ability to adapt and refine his marketing techniques as key to outperforming competitors and achieving sustained success in real estate.

Conclusion

Throughout the episode, Sean Kelly and Ryan Pineda navigate a wide array of topics, seamlessly blending discussions on digital marketing challenges with personal narratives of faith and resilience. Ryan's transparency about his struggles and triumphs provides listeners with relatable insights and actionable strategies for both personal and professional development.

For more in-depth discussions and actionable takeaways, listeners are encouraged to subscribe to the Digital Social Hour Podcast and stay tuned for future episodes that continue to explore the intersections of entrepreneurship, innovation, and personal growth.

Notable Quotes with Timestamps:

• Ryan Pineda [01:22]: "We're just running ads all over the country. They're my ads, my face all over the country. They get the leads and it's going good."
• Ryan Pineda [02:28]: "Attention is getting more and more expensive. So if you don't figure out how to get your lead costs down, you're not going to be profitable."
• Sean Kelly [03:33]: "I was consistently getting 20 to 30 million accounts reached per month on Instagram and then two months ago... it's been like that really tough."
• Ryan Pineda [05:05]: "I just freaking try and make money over here to go accomplish the mission."
• Ryan Pineda [10:04]: "If not you, then who? If you don't do it, who's going to do it?"
• Ryan Pineda [27:31]: "For the first time in my life, I publicly confessed... ever since that night, I have never watched porn again."
• Ryan Pineda [34:13]: "Homeschool is going to become more and more popular as time goes on."
• Ryan Pineda [36:11]: "I'm gonna vote for Trump. Cool."
• Ryan Pineda [40:23]: "Social media didn't change that. If you're born good looking, you got status and money and different things, you were going to win in any era."

Listeners who wish to explore Ryan Pineda's ventures and initiatives can find more information through his companies and nonprofit organization. Stay connected with the Digital Social Hour for continued conversations with industry leaders and entrepreneurs shaping the future of business and personal development.