Digital Social Hour: The Hidden Truth About Social Media Reach – Ryan Pineda Part 2
Host: Sean Kelly
Guest: Ryan Pineda
Release Date: November 19, 2024
Introduction
In the second part of his enlightening conversation with Ryan Pineda, host Sean Kelly delves deeper into the evolving landscape of social media, Ryan's entrepreneurial ventures, and his profound journey intertwining faith with business. This episode, titled "The Hidden Truth About Social Media Reach: Platform Changes Exposed," offers listeners invaluable insights into navigating the complexities of digital marketing, building successful companies, and fostering a meaningful community rooted in Christian values.
New Ventures: Lead Kitchen and Expanding Business Horizons
Ryan Pineda begins by sharing updates on his latest entrepreneurial endeavor, Lead Kitchen, a lead generation service tailored for real estate investors.
Ryan Pineda [00:38]: "We're doing lead gen for real estate investors... We've launched it in May or June, and now we're running ads all over the country. They're my ads, my face all over the country. They get the leads, and it's going good."
Sean commends Ryan on his expansion, noting that Lead Kitchen marks the 10th business Ryan has successfully launched.
Sean Kelly [01:42]: "Wow. So you have your own ad agency now?"
Ryan elaborates on how his extensive experience with Facebook ads across various companies naturally led to this new venture. He emphasizes the importance of reducing lead costs to maintain profitability, especially as cost per lead continues to rise across industries.
Ryan Pineda [02:05]: "If you don't figure out how to get your lead costs down, you're not going to be profitable."
Navigating Social Media Challenges
A significant portion of the discussion centers on the increasing difficulties in achieving organic and paid reach on social media platforms. Both Ryan and Sean express frustrations over declining viewership and shadow bans impacting their online presence.
Sean Kelly [02:46]: "I was consistently getting 20 to 30 million accounts reached per month on Instagram. And then two months ago... I haven't been able to get back to 20, 30 mil. It's pretty nuts."
Ryan acknowledges this trend, highlighting that attention on social media is becoming more expensive and harder to attain, regardless of the strategy employed.
Ryan Pineda [02:20]: "Everything is going up and getting harder."
Scaling Back Events and Focusing on Quality
Ryan discusses his strategic decision to scale back on large-scale events like WealthCon, opting instead to focus on fewer, more impactful gatherings. This shift allows his team to concentrate resources effectively, enhancing productivity and the quality of each event.
Ryan Pineda [04:20]: "We're going down to just a couple of big events a year... focusing on all the other things."
Sean remarks on the demanding nature of event planning, with Ryan detailing the extensive logistical efforts required—from securing venues and catering to managing speaker lineups and media production.
Ryan Pineda [05:04]: "You have to constantly evaluate the best use of your resources."
Integrating Faith: Building a Christian Community
A pivotal theme in this episode is Ryan's commitment to intertwining his Christian faith with his business endeavors. He recounts a transformative moment two years prior when a follower questioned his role as a Christian entrepreneur on social media, prompting Ryan to more openly incorporate faith into his business model.
Ryan Pineda [08:35]: "If not you, then who? If you don't do it, who's going to do it?"
This realization led to the creation of Wealthy Kingdom, Ryan's nonprofit aimed at establishing 1,000 small groups across the country. These groups serve as Bible studies in various settings, fostering spiritual growth and community.
Ryan Pineda [07:11]: "We have Wealthy Kingdom... I want to have a thousand small groups across the country."
Personal Journey: Overcoming Pornography Addiction
Ryan opens up about his personal struggles with pornography addiction, sharing a deeply emotional account of how participating in a Bible study led to his liberation from this habit.
Ryan Pineda [25:31]: "I publicly confessed... I have NEVER watched porn again."
He describes the profound spiritual experience that followed his confession, emphasizing the clarity and peace it brought to his life.
Ryan Pineda [26:46]: "Ever since that night, I have NEVER watched porn again."
Sean congratulates Ryan on his remarkable achievement, acknowledging the strength required to overcome such challenges.
Parenting and Homeschooling: Prioritizing Family Needs
Discussing his role as a father, Ryan explains his commitment to homeschooling, particularly to accommodate his oldest child with special needs.
Ryan Pineda [32:14]: "Homeschool is a necessity for us even before that."
He advocates for homeschooling, especially within Christian circles, to shield children from negative external influences and to provide a tailored education aligned with their values.
Ryan Pineda [33:00]: "Christian circles are really big on homeschool... pushing weird leftist stuff."
Political Views: Navigating a Polarized Landscape
While Ryan acknowledges the impact of politics on his life, he maintains a non-partisan stance, choosing not to heavily engage in political discourse. However, he shares his candid opinions on current political figures and events, reflecting his belief in transparency and authenticity.
Ryan Pineda [34:08]: "I just don't kind of care too much about politics."
He discusses the recent political turmoil surrounding figures like President Joe Biden and former President Donald Trump, highlighting the stark contrasts and his preference for leaders who are straightforward.
Ryan Pineda [37:06]: "I'd rather have somebody who's 1000% just, like, straight up than somebody who's not."
Real Estate and Digital Marketing: Sustaining Success
Returning to his expertise, Ryan elaborates on his real estate strategies, particularly through wholesaling and flipping properties. He confidently predicts that his team will achieve unprecedented success in the coming year, attributing it to their refined advertising systems and effective use of platforms like YouTube and Facebook.
Ryan Pineda [38:29]: "We're doing a lot of wholesales and flips... I think, like, the next year, we'll probably make more than we've ever made."
Sean praises Ryan's adeptness at digital advertising, acknowledging the sophistication required to maintain a successful ad-driven business model.
Sean Kelly [39:18]: "Crushing it, man. YouTube and Facebook."
Closing Remarks
As the conversation winds down, Ryan provides information on his upcoming events, encouraging listeners to engage and participate. He expresses gratitude for the opportunity to share his journey, blending business acumen with heartfelt faith.
Ryan Pineda [41:18]: "By the time this goes out, there's going to be some definitely events that are out there."
Sean wraps up the episode by thanking Ryan, reinforcing the value of his insights and experiences shared throughout the discussion.
Key Takeaways
- Adapting to Social Media Changes: Navigating declining organic reach and increasing costs by leveraging proven advertising strategies.
- Balancing Event Management: Scaling back to focus on fewer, higher-quality events enhances productivity and impact.
- Faith-Driven Entrepreneurship: Integrating Christian values into business practices fosters a supportive and purpose-driven community.
- Personal Growth and Overcoming Challenges: Ryan's journey highlights the importance of vulnerability and faith in overcoming personal struggles.
- Educational Choices: Homeschooling as a strategic decision to cater to individual family needs and uphold personal values.
- Authentic Leadership: Emphasizing transparency and authenticity in both business and personal spheres.
Notable Quotes
- Ryan Pineda [00:26]: "God spoke to me and he was like, exactly."
- Ryan Pineda [02:05]: "If you don't figure out how to get your lead costs down, you're not going to be profitable."
- Ryan Pineda [08:35]: "If not you, then who?"
- Ryan Pineda [25:31]: "I publicly confessed... I have NEVER watched porn again."
- Ryan Pineda [33:00]: "Christian circles are really big on homeschool... pushing weird leftist stuff."
This episode of Digital Social Hour offers a compelling blend of business strategy, personal revelation, and faith-driven purpose. Ryan Pineda’s candid discussions provide listeners with actionable insights while inspiring them to cultivate both professional success and personal fulfillment.