The Networking Secret That Skyrocketed My Business | Dennis Postema DSH #860

Summary

Digital Social Hour Podcast Summary Episode: The Networking Secret That Skyrocketed My Business | Dennis Postema DSH #860

Host: Sean Kelly
Guest: Dennis Postema
Duration: Approximately 36 minutes

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1. Introduction to Dennis Postema and His Entrepreneurial Journey

Dennis Postema shares his extensive experience in the publishing and media industries. He began publishing books in 2012, acknowledging his initial missteps but emphasizing how those mistakes became learning opportunities. By 2019, Dennis had successfully launched two magazines, established a TV network during the COVID-19 pandemic, and built a robust network through interviews and strategic relationships.

Dennis Postema [04:26]: "It's not necessarily what you know, it's who you know at that point."

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2. Overcoming Personal Adversity and Health Challenges

Dennis opens up about significant personal challenges, including the loss of his brothers and a devastating fire that resulted in the loss of eight horses. These experiences predated his series of 17 surgeries, which stemmed from misdiagnosed health issues initially thought to be C. Diff but later identified as ulcerative colitis. Dennis recounts his arduous journey through multiple surgeries, including a colon removal and reconstruction at the Cleveland Clinic, which ultimately saved his life.

Dennis Postema [03:54]: "I'm blessed. I can't complain."

He highlights the critical importance of choosing the right medical facilities and underscores how proper healthcare decisions can make a life-altering difference.

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3. The Importance of Networking and Building Relationships

Dennis emphasizes that building genuine relationships is more effective for scaling a business than sheer grit alone. By helping others and addressing their business challenges, Dennis witnessed his business begin to "skyrocket."

Dennis Postema [18:44]: "You can take a quantum leap in your business by doing that."

He attributes much of his success to his network, which includes entrepreneurs, thought leaders, and high achievers across various industries. Dennis advocates for the power of networking through platforms like podcasts, suggesting that they provide unparalleled access to knowledge and mentorship.

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4. Health and Personal Development as Entrepreneurial Pillars

Both Dennis and Sean discuss the often-overlooked aspect of health in entrepreneurship. Dennis reveals his transformation from neglecting his health to becoming a certified health coach and personal trainer. He underscores that maintaining physical and mental health is essential for long-term business success.

Dennis Postema [07:29]: "You have to work at it."

Sean echoes this sentiment, sharing his own struggles with stress and the importance of coping mechanisms like exercise, saunas, and massages to manage entrepreneurial stress effectively.

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5. Mindset Shifts and Stress Management

The conversation delves into the significance of mindset in overcoming challenges. Dennis shares his strategy of viewing stress as excitement and gratitude, allowing him to reframe negative emotions into positive motivation.

Dennis Postema [15:52]: "Channeling it almost in the right way."

Sean adds that taking action is crucial in managing anxiety and fostering a resilient mindset. He highlights that stepping out of one's comfort zone leads to personal and professional growth, a principle both he and Dennis have applied successfully.

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6. The Power of Podcasting and Personal Branding

Dennis discusses how podcasting has revolutionized his networking capabilities. By engaging with diverse guests, Dennis has accumulated a wealth of knowledge and built a significant personal brand. He advises aspiring podcasters to be patient, consistent, and to focus on genuine conversations rather than seeking immediate success.

Dennis Postema [22:26]: "You can't just build it and they will come."

He also touches on the concept of the "trust recession," emphasizing the need for multifaceted branding through books, podcasts, magazines, and TV shows to build trust and authority in today's digital landscape.

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7. Future Endeavors and Building a Comprehensive Learning Platform

Looking ahead, Dennis outlines his vision for Motivation Success TV, a platform aimed to be the "Netflix of personal development." This platform will host live events, pay-per-view sessions, and a vast library of educational content accessible through various devices.

Dennis Postema [35:18]: "We want to create entrepreneurs and business leaders the right way."

He envisions a seamless ecosystem where entrepreneurs can learn from seasoned professionals, access diverse resources, and engage in interactive learning, thereby accelerating their business growth and personal development.

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8. Final Thoughts and Encouragement for Aspiring Entrepreneurs

Dennis wraps up by urging listeners to prioritize networking, maintain their health, and stay committed despite initial setbacks. He highlights the importance of mentorship, continuous learning, and the willingness to adapt as critical factors for success.

Dennis Postema [27:08]: "You have to be coachable."

Sean and Dennis conclude the episode by encouraging listeners to explore Motivation Success TV, engage with the community, and take actionable steps toward their entrepreneurial aspirations.

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Key Takeaways:

• Networking Over Knowledge: Building and nurturing relationships can significantly accelerate business growth.
• Health is Wealth: Prioritizing physical and mental health is essential for sustained entrepreneurial success.
• Mindset Matters: Reframing stress and stepping out of comfort zones lead to personal and professional advancements.
• Consistency in Podcasting: Patience and genuine interactions are vital for growing a successful podcast and personal brand.
• Holistic Learning Platforms: Comprehensive resources and multifaceted branding build trust and authority in the digital age.

Notable Quotes:

• Dennis Postema [04:26]: "It's not necessarily what you know, it's who you know at that point."
• Dennis Postema [15:52]: "Channeling it almost in the right way."
• Sean Kelly [09:03]: "Action is 100% it."
• Dennis Postema [07:29]: "You have to work at it."
• Dennis Postema [27:08]: "You have to be coachable."

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Where to Find More:

• Motivation Success TV: Available on Apple TV, Roku, Amazon Fire, and via the Motivation Success TV app.
• Podcasts and Publications: Explore Dennis's podcasts, books, and magazines for deeper insights and strategies.
• Follow on Social Media: Engage with Dennis and Sean through their respective social media platforms for updates and community interactions.

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Conclusion

In this episode of Digital Social Hour, Dennis Postema provides a candid and insightful look into the intersection of networking, personal growth, and overcoming adversity. His experiences serve as a powerful testament to the importance of building meaningful relationships, maintaining health, and fostering a resilient mindset in the entrepreneurial journey. Aspiring entrepreneurs and professionals can draw immense value from Dennis's strategies and philosophies to navigate and thrive in today's dynamic business landscape.

Transcript

[A]

Want to shop Walmart Black Friday deals first. Walmart plus members get early access to our hottest deals. Join now and get 50% off a one year annual membership. Shop Black Friday deals first with Walmart Plus. See [e-mail] the holiday season officially starts when you get that first card in the mail. Shutterfly makes it easy to add more meaning to the everyday with hundreds of holiday card designs that can be personalized in seconds with your favorite photos from this year. Select your greeting, customize the color, and even add little extras like personalized foil to make a holiday card that really shines. Enjoy. 40% off with code [e-mail] and send something meaningful this year. See cite for more details. I started publishing books in 2012 when I did everything the wrong way. I learned from that way and I started some publishing companies in 2019. I started my first two magazines just within the last few years. We started our TV network during COVID and just within the last few years, building those interviews and doing those relationships, you can scale so much faster. It's not necessarily what you know, it's who you know at that point. And you go out and you go help people, then all of a sudden your business just starts to skyrocket.

[B]

All right, guys, Dennis, post them right here and he might post me up after this. You play basketball?

[A]

There was a time. Yeah. If you can imagine, I was a cent five. Yeah. As a five, five, eleven center.

[B]

You're a little baby hook then.

[A]

Yeah, well, I mean, I was back then, you know, things were different. You could go into gnc. Andro was legal.

[B]

Yeah.

[A]

So I played it pretty powerful when I was in the inside.

[B]

Okay.

[A]

Yeah.

[B]

These days I'm 6 5. I feel like that's too short for center these days.

[A]

It's. It's crazy. It. It is crazy. It's. It's amazing, like the height that's coming out.

[B]

Yeah. You need to be like 610 these days to be a center.

[A]

Yeah. I mean, I. Well, I mean, walking through the win right before I came here, I don't know which team it was, but I mean, I don't think there was anybody under six five.

[B]

Holy crap. Yeah. The USA team's looking nice though.

[A]

Yeah.

[B]

I think they might win this.

[A]

I. I definitely hope so.

[B]

I was upset when they had their B team or C team on the USA team, like, what, last year and they lost.

[A]

Yeah. Yeah. And you should. You're gonna. You should. Gonna go out play for the USA team.

[B]

Oh, yeah. Right. Yeah. I'm not that good? I'll get you 10 and 10.

[A]

Okay.

[B]

In the lifetime men's league. That's about it.

[A]

There you go. Hey, that's perfect.

[B]

I know my roll.

[A]

Hey, nothing wrong with that, right?

[B]

But you were hooping. And then 17 surgeries. I mean, we got to dive into that.

[A]

Yeah, yeah. So I like everybody. I face some adversity. Everybody's gonna face adversity sometime. Fortunately for me. Yeah. I had done it after I'd already faced a little bit of adversity with my brother's passing. And then also we had. We lost a lot of horses in a fire once.

[B]

Damn.

[A]

So eight of them.

[B]

Holy crap.

[A]

Yeah, I'm 15 minutes. Yeah. So when surgery came, it was funny because I. I remember telling my dad, I had a conversation with him. I said, you know, I'm paying this. And I was in the financial industry and insurance as well. I said, you know, I said, I'm paying this insurance every month. I never use it. Like, the last time I had been to the doctor, I was 18. So it was my pediatrician, Right. And all of a sudden, out of nowhere, 25 years old was diagnosed. I had C. Diff. And then. So I lost £58 in two weeks.

[B]

Holy crap. What's C. Diff?

[A]

C. Diff is basically your body cleans out. It's a very long medical term. But C. Diff is a short of it. But they clear out. It clears out all the good bacteria and bad bacteria. So when you have an antibiotic, it cleans out the bacteria in your stomach. So they're not taking probiotics. So they thought it was C. Diff, which it was. But then they ended up. Finally, when they could get everything checked out, it ended up being ulcerative colitis.

[B]

Holy crap.

[A]

Yeah.

[B]

So £58 in two weeks. That's like 3p a day you're losing.

[A]

Yeah, yeah. It's. Well. And you're going to the restroom three times an hour, so sleep isn't very good. It's a rough time, but, you know, I'm blessed. I can't complain. But.

[B]

So the surgeries were basically. What. What were they like?

[A]

So I started at Cleveland Clinic. I had. I had to have my colon removed. And then they rebuilt it, and I said they made a semicolon because they remotely rebuilt it out of my small intestine. And I had that. And then I had an ostomy bag for nine months. And then that was. I was good to go. Then everything was functioned. And here I would complain a little bit, but thinking about my Scars and everything else. Little did I know that that's nothing compared to what could come after that.

[B]

Geez.

[A]

Yeah. So I had plenty of. I had a couple bowel obstructions, nearly died to go from Defiance to Cleveland Clinic. Nobody would operate on me in Defiance.

[B]

How come? Very.

[A]

A lot of complication. So there's so much. When they do, when they check out the insides, there was so much scar tissue from the other surgeries that, you know, if you're not used to it, you think about small town versus big town. Like I remember going Toledo, which was. Is pretty big for our area, which about an hour away. And they said, you know, we've been doing this surgery, you know, three, four years and we've had really good luck. I went to Cleveland and they were like, well back. You know, we've had people since 81 who have had this surgery and their health has been good. You know, I have two floors of colorectal fixing it. So the cool thing about that was difference of, of where you're going.

[B]

Right.

[A]

So I was glad they took me there.

[B]

Yeah, I would be too.

[A]

Yeah. So it was, it was a blessing.

[B]

Yeah. If I ever need a major study, I'm going to the best city possible.

[A]

Yep.

[B]

Like I'm not going to my local hometown.

[A]

Yep. Yeah.

[B]

Hospital.

[A]

Yeah. You can't put a price on, on those things. Right. That's not something you want to negotiate at that.

[B]

On health. Yeah. And I used to cheap out on health. I think you can get away with it in your teenage and twenties, of course.

[A]

Yeah.

[B]

But it starts catching up with.

[A]

You think you're. We think we're invincible. And you know, you play sports, things like that, and you're healthy and you can get away with it. But then, hey, it does want to shop. Walmart Black Friday deals first. Walmart plus members get early access to our hottest deals. Join now and get 50% off a one year annual membership. Shop Black Friday deals first with Walmart plus see [e-mail] so you're getting hungry, really hungry. Head to Jack in a Box and pick up a smashed Jack. It's a juicy, delicious smashed burger topped with cheese, pickles, grilled onions and boss sauce. And it's now available on Sourdough. The Smash Jack. Only a Jack in the Box. Order one on the Jack app today. Chop with it, dude.

[B]

I look back now and if I ate what I ate now when I was an athlete, oh my God, I would have been an animal. I might have went D1.

[A]

Yeah.

[B]

Like, for sure I was Running a mile in 440.

[A]

Oh, my God. Shit.

[B]

Food from the high school cafeteria.

[A]

Wow. Yeah, well, we don't, you know, we don't know. We, you know.

[B]

Yeah. No idea.

[A]

No education in that. The health field and getting big and how we need to, you know, protein, work out. The supplements, the right supplements.

[B]

We don't know.

[A]

Unless you take self interest.

[B]

Right.

[A]

In that, there's. There's no way of knowing. So I was the same way. And you think you can get away with it because you're still ripped, you're still in shape, you know, because you're burning all those calories.

[B]

Yep. And even with the supplements, there's a game within that game because there's certain supplements that are just bad quality.

[A]

It's, it's a dirty, it's a very dirty game.

[B]

It's not regulated. If it's not third party tested, I don't even buy it. I'll pay triple the price.

[A]

Yeah, well, because you know what you're getting. Absolutely.

[B]

Yeah. But a lot of people's mindset is, oh, it's the cheapest one on Amazon. Buy it. Two clicks and it's. There's heavy metals in it.

[A]

Yeah, Yeah. I, I couldn't agree more.

[B]

Crazy.

[A]

I, we have a, we work with a lot of supplement companies and that's. It's important to get a good product. And there's a lot of them that aren't.

[B]

Absolutely. You eventually became a health coach, right?

[A]

Yeah, Yep. I am a certified health coach. Certified personal trainer. I have a actual certified personal trainer program. So, yeah, I did that. Realistically, as an entrepreneur, you can ignore some of those things as far as health and, you know, keeping that in order, but eventually, like with my surgeries, it catches up with you. And so many entrepreneurs, we work so hard to get to a certain point and then we end up spending all our money to get back to the healthy point.

[B]

But.

[A]

So I've tried to pride myself in keeping health as far as like one of the front runners with what I do. And with that I'm like, well, I might as well help other people do that as well that.

[B]

Are entrepreneurs so smart? Yeah, yeah. Entrepreneurship, you can easily neglect health.

[A]

Yeah.

[B]

I remember my first few years, I've been working like 18 hours a day on my laptop. Not sleeping, not socializing, stressing out, panic attack. It just collapsed on the floor.

[A]

Yeah.

[B]

Like, I didn't go to the gym for years. I was weak, frail, probably like 170, 180 pounds.

[A]

And I mean, how do you, how do you feel like, mindset wise. I bet your mindset's so clear now that you're playing ball.

[B]

Yeah. Now as well as working. Incredible. But back then, so weak. So much confidence issues. Yeah. Night and day.

[A]

Yeah. It just kills your ego.

[B]

Yeah. I had no, like, confidence at all. Couldn't even approach a girl. Couldn't talk to anyone about business.

[A]

Wow. And now you're just crushing it.

[B]

Yeah. Now, I mean, I think the confidence comes with the success.

[A]

Absolutely. Yep. Putting in the work, putting in the reps, and then. And then getting your mindset right.

[B]

Yeah. I think a lot of people try to just learn it from a book, but you got to actually get out there and do some stuff.

[A]

Action is 100% it. When you get an anxiety or you have something that's on your mind, biggest thing is action.

[B]

Yeah.

[A]

Go and start doing it. Nobody wants to. I just had a conversation today about all my wins have come become. Mainly become out of me coming out of the comfort zone. All my losses have been from me knowing that I didn't want to do something because it wasn't comfortable, and so I just didn't do it. And that was the only time I ever lose.

[B]

Wow.

[A]

You know when you. When you actually take action and you go out there and you get outside your comfort zone. Because most people don't know I'm actually an introvert. But the thing is, I'm not going to sit there and stay in my comfort zone when I know what getting out of that comfort zone will do for me.

[B]

Right.

[A]

And because of that, it's been a pretty successful ride.

[B]

Yeah. I'm a huge introvert too. And most people would never know that.

[A]

Yeah.

[B]

But I can't even. I mean, I could probably public speak now, but back a few years ago, hell no.

[A]

Yeah.

[B]

I'd have a panic attack on the stage and collapse.

[A]

Yeah.

[B]

I mean, it's. It's definitely. But look at it now. Like with the podcast. Yeah. I mean, you know what I mean?

[A]

You just force yourself to do it and look at how much success came from.

[B]

Yeah. My first few episodes were cringe, but you're not going to just be good right away.

[A]

Yeah. So I waited six years before I started my. My original podcast.

[B]

Wow.

[A]

Before I started my magazine, I had the idea everything. Damn. Took my time. You know one of those things where, well, I want to get this perfect. I want to get that perfect. And realistically, it's never going to be perfect.

[B]

Never.

[A]

Even right now.

[B]

Yeah. There's always things you could do better. I never want to be perfect.

[A]

Yeah.

[B]

Yeah. I think I'd be actually depressed if it was perfect.

[A]

Well, you take away the natural conversation, you know, you just. And then once you realize you're just having a conversation about what you guys do, it's just amazing what people can learn.

[B]

Exactly. Yeah. But similar to you, though. I waited years, had the idea, and just. Yeah. Never acted on it.

[A]

And now it's just. I mean, it's an amazing podcast. Kudos to you.

[B]

Oh, thanks, bro. I've met a lot of cool people, and you've worked with a lot of cool people. I want to dive into some of these. Brian Tracy.

[A]

Yeah. Yeah. So funny story. Yeah. My first. My first program was Brian Tracy when I was 20. So we had a marketing organization trying to recruit, and that was my first taste of personal development. And I was. I'm so happy to this day that I started that, because Brian Tracy's program, I think, was 21. 21 something sales or something. That's what it was. And it was life changing. So I think of. And then in 2000, when your gut feels off, your whole day can feel off. Activia probiotic yogurts and dailies are a quick, easy, and tasty way to up your gut health game every day. They're deliciously smooth and creamy and packed with billions of live and active probiotics.

[B]

Your gut is where it all begins.

[A]

So start with Activia. Enjoying Activia twice a day for two weeks as part of a balanced diet and healthy lifestyle can help reduce the frequency of minor digestive discomfort. And 13, I think I did the Spark program 2013 or 14 with Brian Tracy. So still have that program. Very good program. I would love to interview Brian because he's just. I mean, he's one of my OG original, you know, mentors.

[B]

Yeah. Yeah. He goes back. Right. He was around when Tony Robbins was coming up.

[A]

Yep. Him, Jack Canfield, all those guys. And if you ever get a chance to talk to one of them, it's just magical.

[B]

Yeah. I was trying to get Proctor before he passed. That would have been legendary.

[A]

Yes. Oh, my goodness. Boy, that would have been awesome.

[B]

Yeah. That's why this. This format's important, because you're catching these people when they're that talent. They still have a lot of knowledge.

[A]

Yeah. And a lot of them fought good health, had fought health battles and things like that and.

[B]

Right.

[A]

To still be here.

[B]

Yeah. There's a lot of people dealing with health stuff, man. I want to, like, have this platform to inspire people to talk about it, because there's a Lot of shame. Like, even when I was dealing with anxiety, I didn't want to talk about it at first. It's like, as a guy, it's kind of like they see it as weak.

[A]

Yep. Yeah. That's. Well, that was the culture forever, right?

[B]

Yeah.

[A]

And so now, at least we're starting to get around that. But the. The thing about the health issues is, is a lot of people focus, I feel, on the physical attribute, but the mental is what I mean, gets me every time because it's the mental game of, like, rehabilitation and after surgery and things like that. I remember after one of my surgeries, I was thinking of Brian Tracy quotes and all these quotes of the people that I've read because, you know, you get into some dark places. Oh, yeah, yeah. So I'm glad that. I'm glad that there's a lot more awareness. We have to give some credit where credit's due there because, you know, we have some awareness about these things.

[B]

Yeah. The mental is huge. I think of Clay Thompson, like, when you talk about that, I mean, just dealing with those injuries and then can't play for a year, and then now he's getting all this hate on social media for, like, going over 10 his last game.

[A]

Haters are haters, you know?

[B]

Yeah.

[A]

Yeah. There's a lot of out there trolls out there. Got nothing better to do than to worry about how somebody else should improve. Right.

[B]

Yeah. It must be tough to be a pro athlete in the age of social media, though, because every bad game you're getting shit on.

[A]

I can't imagine, like, it's tough. I can. I couldn't imagine being. I mean, there's a whole list of things that I can imagine doing.

[B]

Yeah.

[A]

Things that I would have done as a kid, like be a coach and things like that, as far as, like, football or basketball. But I don't really have an interest now because of all the politics.

[B]

Yeah. For real.

[A]

And the haters and, you know, you can't. You can't talk about, you know, you can't make kids run. There's just all sorts of reasons.

[B]

Coach has got to be the most stressful job out there.

[A]

I can't imagine.

[B]

Especially like an NFL coach. Oh, you lost, what, like two years max?

[A]

Yeah, yeah, yeah. And who knows what kind of therapy that takes, right?

[B]

Yeah. Bill Belichick, who's one of the greatest, if not the greatest, he recommends not to be a coach.

[A]

Yeah.

[B]

Like his. His kids asked him and he said, you shouldn't do it.

[A]

I believe it. I. I believe it. Yeah.

[B]

And he's one of the most successful coaches of all time. But you can see the stress on his body.

[A]

Yeah. Oh.

[B]

I mean, it's. It's nuts.

[A]

Yeah. Just like. Yep.

[B]

You deal with a lot of stress these days.

[A]

I'm trying to manage it. I've. I've been fortunate enough that I've added some really great team members. That's one of the things, you know, when you talk about scaling and doing it right, you do so much as yourself for a very long time, you can put that stress on you. You really have to hire properly, and that's not easy. So, I mean, I want to encourage people. It's something you have to work at. Yeah, of course, I have tons of stress. But if you look at it as a blessing that you have those problems, because realistically, those problems, if you get to create the solutions, you're going to have something great come of it. It's. It's a lot better. So looking at stress, at how you actually see stress in your. In your life, is it. Is it a negative or a positive? And if you see it as a positive and you turn it into, I'm fortunate enough to have these, you know, business. Business plans, these businesses, maybe I should look at those as a blessing and show some gratitude. And then maybe all of a sudden that stress is actually just excitement and now it's enthusiasm. Right.

[B]

Yeah.

[A]

So I've really done some mindset shifting on that. That's really been helpful.

[B]

Yeah. Channeling it almost in the right way. Yeah. One of the people who really helped me with my stress was Dan Martell.

[A]

Okay, awesome.

[B]

Have you heard of him?

[A]

Yeah. Oh, yeah.

[B]

Yeah. So he came on the show. I also read his book, and I used to do every task in the company. I would upload the videos, I would make the clips, Upload the clips, do all the design, create all these questions. And, dude, it was stressful, like, because I do 15, 20 episodes a week. So it's like, you know, working 16 hours a day. So what I learned from him was to outsource all the stuff I didn't like doing.

[A]

I love that.

[B]

And, dude, my stress went away, honestly, completely.

[A]

Yeah. Well, people are. People want to. We all do. At first, we're like, well, if I could save a little bit of money. But if you actually analyze it and figure out now you're doing 15, 20, you said a week.

[B]

Yeah.

[A]

So now you're able to stay in your zone. Right. You're in flow state, you're able to do that, and you're able to Just crush it. And then on your free time, you're able to play basketball or whatever it is that is your coping mechanism for stress. And so if you do that properly. I learned that from Dan Lock when. After I listened to Dan Lock years ago, and him and I have had books and things over the years and worked together on some different things. But if you look at taking anything that you figure out what. What you actually monetarily produce in an hour, right. When it's just like when you're doing a podcast and you put that in there and say, okay, so anything I do under that hour, I'm going to go ahead and I'm going to outsource that. So no matter what it is, you know, whether it's dry cleaning, whether it's, you know, whatever, lawn mowing, any of those things, if you start outsourcing those. So I designed my life as if I was a billionaire from that point on.

[B]

Nice.

[A]

So if I design my life as a billionaire, what is a billionaire going to do? Or in my mind, what is the dentist post from a version of that going to do? Right. So he's going to work out every day. So he's going to make sure that no matter what, how stressful the day is, he's going to work out. Because no matter what, that's my coping mechanism. Right. So I don't drink, I don't do drugs. I don't do anything like that. So my. My mechanism is working out. So that's. So that's what I do. And I can tell you my wife will oblige for this. If I don't work out, I'm probably not as fun to be around.

[B]

Wow.

[A]

You know, I'm just, you know, because all of that stress now, that's your output.

[B]

So, yeah, that sauna for me is a great de stressor.

[A]

Yeah, I. I love it. I have a. Yeah, I. Basketball.

[B]

Basketball sauna. I'm about to get a sauna for the house. Man, it's such a good de stressor.

[A]

I used to get a massage every week.

[B]

Oh.

[A]

You know, that was. Mentally, I would suggest that. I think that's one of the things that really can put you in.

[B]

Yeah. I've seen Grant Cardone talk about how massage is like a great roi.

[A]

Actually, you just got to schedule it in, like, everything else, right?

[B]

Yeah. Yeah.

[A]

It's easy to be like, wow, do I really need a massage?

[B]

Or they do take a while. That's the one downside. It's like an hour. So let's talk networking and relationships. Because you've built up an insane network, right?

[A]

Yeah, absolutely. So I went about 2019. Well, I guess let me backtrack a little bit. I started publishing books in 2012 when I did everything in the wrong way. So I learned from that way and I started some publishing companies and learned how to do it the right way. In 2019, I started my first two magazines, Shot Callers and to inspire health and fitness. And what I realized is I had been in business then for 17 years and I started realizing that what was happening is just within the last few years. We started our TV network during COVID and just within the last few years, when building those interviews and doing those relationships, you can scale so much faster by building a relationship than you can by the grit. It's not necessarily what you know, it's who you know at that point. So if you've already put in the. What you know, work and you go out and you go help people and genuinely help people do what's. What's their problem in their business, and you help them overcome that, then all of a sudden your business just starts skyrocketing. It.

[B]

Absolutely.

[A]

And it's had. I learned that at an early age, which I was probably too, you know, too much self esteem for me to listen to. So it would have been life changing. But it's been everything to me, and I would suggest anybody to go out and start networking. Podcast is a great way to learn. I mean, I'm sure there's days when you do eight people, when you like, sit down with eight people and you're just like, this is better than any education I could have.

[B]

Oh, by far.

[A]

It just. Literally just in a plethora of knowledge at the end of it.

[B]

Yeah. I've sat down with several billionaires. When am I going to get that opportunity ever? You know what I mean? Podcasting has changed my life.

[A]

Yep. I agree 100%.

[B]

Yeah. It's one of the best networking vehicles. Plus, the group chat is insane.

[A]

Oh, my gosh.

[B]

There's so many cool people in there. And there's. I'm learning a lot just witnessing the people talking in there.

[A]

Yeah. Just sit back and watch. Right?

[B]

Yeah. Everyone watching this that has a podcast, make a group chat of all your previous guests.

[A]

Yeah, I love that idea.

[B]

Yeah. The Mastermind chat, man.

[A]

A lot of helpful tools in there, though, that everybody shouts out to. So thank you.

[B]

Yeah. Shout out to Zel Branson recovering everyone's Instagram page.

[A]

Yeah. Yeah.

[B]

Now getting attention.

[A]

Yes.

[B]

A lot of people wonder how to get that. What have you seen work for you.

[A]

So again, I learned this from the hard way, from making mistakes. Right. So I, I did very well at building a brick and mortar business. So that was in a. Was very successful with that. And then I decided when I wanted to start writing books and go national, that nobody knew who I was anywhere else. And so I needed to get attention and actually build a personal brand. It's a whole different beast than just building a brick and mortar business. And so I started with books and then I went into podcasting, magazines, then I started the television network to where now if you start with social media as well as now, if you got a podcast, you've got a TV show. Because we're really in a trust recession. So people need to like, be able to see you. They need to be able to learn to know like, and trust you.

[B]

Right.

[A]

You need to be able to grow. Okay, why should I do business with Sean? Here's why. When I watch his podcast, I feel this. I know what his values are. I know where he stands on certain things. I want to do business with Sean, those type of things. So if they can go out there and they can consume that content and truly get to know you through different avenues, whether they read about you and your book, whether they watch your TV show, whether they listen to your podcasts, and then they start following you on social media and you have all these different avenues to where you're getting attention that are all driving force to that whatever product you're selling. Because we've had that conversation quite a few times in the last few days. You can't just build it and they will come. You can have the best product in the world and the person who can market it and gets the right attention is the one who's going to win.

[B]

Right?

[A]

So I'm not telling you to have a crappy product. I'm just saying if you, when you have that great product, you still have to make sure that people know about it. How do I get in front of the most people? How do I network? How do I build those relationships for who can get me to those next level?

[B]

Absolutely. Trust, recession. I like that word too. Because trust does seem to be at an all time low.

[A]

Yeah, I just learned it from my buddy John the other day. He mentioned that and I was like, oh, that's a very good. Yeah, you used to be creative esl, you know, and you put it into a funnel and you'd be good to go. Right? You could just, here's my book, here's this. Go ahead and Buy it and it would do good. But now everybody. They know what's coming. Right. Book a sales call. Look at this. So they know what's coming. So allowing them to get to know you and get to see the personal side is really effective.

[B]

Yeah. Same with E commerce. Used to be able to run any product. Absolutely.

[A]

Yeah. Yeah.

[B]

Now you. You can't even make money on the front end. Like, it's all back end.

[A]

Yep.

[B]

Is it like that with info and coaching products? No.

[A]

I mean, in my opinion, yes. I mean, I feel that. And membership sites are actually very popular now because, again, if you build a membership site that's live at least once a week, once a month, whatever you decide to do, they get a piece of you. Right. So if I can talk to Dennis or I can talk to Sean. Well, just like your group chat. Yeah, If I can get in there and I get. Now I've got advice from all these different people instead of trying to figure it out on my own. It's just amazing how much you can take a quantum leap in your business by doing that.

[B]

Yeah. Proximity is power because these people spent their whole lives being a master at their craft.

[A]

Yep.

[B]

And they're in a chat with you. You can just ask them questions.

[A]

It's amazing to me how many people. It's not rocket science. It's amazing to me how many people can't figure that part out. If you have somebody who's in shape, go up to them and say, hey, how did you get in shape? If somebody who's not in better shape than you tries to give you workout advice, I probably wouldn't take it. Right. You know, I mean, that's just the way it is. If somebody so. And I know I've offended a lot of my team in this because, you know, I tell them, don't take advice from somebody who's not in the position that you want to be at. So if I want to improve my podcast, I go on your podcast and I talk to you about how you've built this massive podcast. Right. Because you're doing it better than I am. Why? Why try to reinvent the wheel of. Okay, Sean knows what he's doing. Why try to reinvent the wheel and just learn from the people who have already done it?

[B]

Goes for any industry. I did that when I started my show. I studied the top 10 shows, you.

[A]

Know, and now look.

[B]

Yeah. Now I'm gonna be joining them soon. Yeah. I studied what guests they were having, how many clips are posting, what questions are asking. Everything, man. You have to you have to. You gotta be a student in the game at all levels.

[A]

Doing the homework. I love it. Yeah. Putting in those reps. Yeah.

[B]

I mean, I'm not stopping till I pass Rogan.

[A]

Hey, I love that.

[B]

Yeah, that's the goat right there.

[A]

There you go.

[B]

That number one for what, 10 plus years?

[A]

Boy, it's been. Yeah, it's been a long time.

[B]

Yeah. Crazy man.

[A]

And he doesn't look like he's going anywhere anytime soon.

[B]

No, he's just had a few really viral ones recently. Terrence Howard and the other guy. Yeah. I think podcasting is just getting started.

[A]

People think exaggerated, you know, I mean, I forget what the statistics are. I think it's. Is it. Most people don't last past the 10th one.

[B]

Yeah. I think it's either 80 or 90% and then 90, 99% don't go to 100 out of that remaining 10 to 20. Like very.

[A]

Yeah, I think it might be. It's 21. It rings a bell. But either way, very few people actually put in because, you know, they think that if they do one video, they'll get views. Yeah.

[B]

Yeah. My first one got like 50 views. Yeah.

[A]

Yeah.

[B]

You know what I mean?

[A]

You take family and friends away and now you're at three. Right. You know what I mean? So it's interesting that we see things that way.

[B]

It's interesting that. Yeah. We base so much of our. I don't know the word, but like just off views.

[A]

Well, yeah. And there's also a lot of showpreneurs out there. That's what I like to call them. To where they, you know, they show what's going good in their life and how they're balling or whatever it may be. But realistically, entrepreneurship is hard and you have to put in that. You have to put in the work. Anybody who's been in it for a while, you know, your first podcast wasn't a success, probably.

[B]

No.

[A]

Right. So my first, you know, however many years in business, it was pure hell.

[B]

Yeah.

[A]

You know, trying to build that out. So I tell everybody now I'm a 22 year overnight success. So knowing that and putting in those that work, I think those are things that need to be a little bit of light shine on so that people don't fail so quick or understand that it's gonna get dark before it gets pretty. Yeah, it's. It's darkest right before the dawn. And you'll see that in business.

[B]

Yeah. I think my first 4 or 5 years I was making 50k a year and it was 16 hours a day for 7 days a week. No vacations.

[A]

Yep.

[B]

So people watching this, are you willing to do that? Yeah. You know those first five years.

[A]

Yep.

[B]

And that was me without a mentor. So, like you, I made that mistake.

[A]

Sure.

[B]

And no proximity to other people, so maybe you could do it in shorter time. Yeah, but that's what I did. I mean, you probably did something similar to.

[A]

Very similar. And the thing is, is you have to. You have to take that advice. You have to be coachable. So I was fortunate when I started in business that I was fortunate. I had a mentor at 20, and my dad had been teaching me business because he managed a machine shop for quite a few years. And so I'd been learning business because I'd worked there for five years, and he'd bring me in on different things. And at 20, when I got laid off, I had a mentor. Roger.

[B]

Your dad laid you off.

[A]

Well, there was no. There was no work. I was the last person to get laid off. So they. He ended up buying that business and starting it.

[B]

Got it.

[A]

So he was a manager there, and then he ended up buying it. Now he's been in financial planning, worked with me for a long time. Very successful. Could retire at any time. 72, still hasn't.

[B]

I don't believe in retirement.

[A]

Yeah, exactly. He's just living the dream. Right.

[B]

I mean, your brain just deteriorates after you retire.

[A]

Yeah. We work with a lot of people who are retired and you know how many people after they retire, they just sit down, vegetate, and it's just better time a few years. Yeah. If you stay active, you know, whatever that is for you, you get your mental game going and you're able to. Yeah, but you're right, that's. I can tell you that he's. He's still sharp as ever. 72. Just by saying it.

[B]

I love it.

[A]

And he. Does he need to do it? No, but I mean, he loves what he does. Does he gets to go on vacations? I mean, it's pretty good deal.

[B]

Yeah. I love what I do right now. Yeah, that's. That's the secret right there.

[A]

That's exactly right. Yeah. Because you don't have to retire when you're doing what you love.

[B]

Nope. No, this isn't even work for me. We're having conversation.

[A]

Absolutely. Get to talk all day. Yeah.

[B]

But I think I asked you about being coachable.

[A]

Yeah.

[B]

Got off topic.

[A]

Yeah. Sorry about that. So my mentor at 20. The good thing about that was with being an introvert, my. My mentor told me he goes, he showed me one of his 1099, and it was extremely huge. And he goes, oh, would you like to make that kind of money? I said, absolutely, because you want to know how I said yes. He goes, shut up and listen. And I was like, okay, I can do that. You know, I was 20 years old. I didn't. Why wouldn't I? Right. This guy's. If he just showed me, just proved to me he's doing this. And that was probably one of the most valuable things that I learned because I was too ignorant to know, to think that I knew how to do it myself in a better way. You know, I had no bad habits. And so if he told me to do something, I did it. So we worked from nine till seven, and that was, you know, we started out in the field at 9:00am and we worked till 7 at night. And you didn't stop before 7. Yeah, exactly. So 6:53, that means you had another sales call to go on.

[B]

Wow.

[A]

And I can't tell you how appreciative I am from that grit that I learned, because then it's just normal, you know, and now we try to install that on people who we start training and, you know, come 3:00, 4:00, they're like, well, you know, it's almost quitting time. And I'm like, yeah, you've only been doing this for two years and you're quitting, you're quitting before 4:30, 5:00. I said, well, I mean, that's you. But you know, the good thing about if you put it in early, you get to reap the rewards later.

[B]

Right now we could work four hours a week if we want to.

[A]

Yeah, absolutely. Now you adjusted exactly how you want and you've developed that knowledge and that customer base, whatever it may be, to allow you to do those things.

[B]

Yeah, we can vacation whenever we want. You just gotta sacrifice it up front. Yeah, yeah. That's the way I saw it at the time too. Yeah. Plus, I wasn't dating anyone at the time. I felt like that was the right time to really go all in.

[A]

Yeah, I love it, man.

[B]

Yes. It's tougher when you got kids and stuff.

[A]

Yep, yep. I said that I waited all the years of entrepreneurship to have kids later on. That's what I. That was my path that I wanted to do. I want to have my finances. Right.

[B]

Yeah.

[A]

But realistically, because of my surgeries, my testosterone was so low that I had to, you know, really go through and do IVF anyway for my Wife and I. Wow.

[B]

Holy crap. It was that low.

[A]

Yeah. So Finally, I think 1% of. Damn.

[B]

So you were like, what I've got.

[A]

Going on is workable. And fortunately, I have the most beautiful daughter in the world.

[B]

Amazing.

[A]

And I have eight more that I. What can unleash if I want to that are.

[B]

Damn.

[A]

So they're all ladies, too. So I don't know. We're probably going to have one more. Maybe two, but maybe two for sure. But we'll see about that.

[B]

You know, got a little Elon musk going on.

[A]

Yeah, they're not born. They're not. They're just embryos right now.

[B]

Oh, wow. So they just stock them up just in case something happens to them.

[A]

Yep, yep. So the way that works is because you don't know, like, if you. If you have low testosterone and problems with that area. Because I had, again, with my surgeries, I'm blessed that I had. Was able to have children, first of all. And the fact that I was. Was awesome because having that first child, that changed my entire meaning of life.

[B]

Wow.

[A]

Yeah, they. They stock them up for you and they build the embryo because, you know, you don't know. If I'm at 1%, where am I going to be at two years from now? I mean, you know, I'm getting older, so obviously age doesn't matter in men, but surgeries do and health does, so I'm very blessed in that.

[B]

Well, now there's new studies on the health of the men affecting the kid.

[A]

Oh, I believe that.

[B]

Yeah.

[A]

What are they finding out?

[B]

Just, like, the quality of sperm is really affected by age, activity level, like what the guys put in their body. But it was previously thought, like, miscarriages were mainly from the woman.

[A]

Really?

[B]

Yeah. But my most valid clip on Instagram is about how it's mainly from the men.

[A]

Yeah.

[B]

30 million views.

[A]

I believe it. Yes. I believe it. We did all that blaming for all those times. Same thing for me, you know, thinking that, oh, well, it can't possibly be me. Right. You know, that's what we think as men. It can't possibly be us that are the problem. And fortunately, once you start looking at it and you realize that you probably are the problem, then you can move forward and something great can come up.

[B]

Yeah. You got to put the ego to the side, right?

[A]

Yeah.

[B]

Yeah. I've had battles with that man because. Because of social media and, like, people put you on a pedestal for happy followers. It's easy to get caught up in those compliments. Start hyping yourself up Too much.

[A]

It is very easy. I mean, you seem extremely humble for as many views and as many people who really appreciate what you.

[B]

Yeah, it's a conscious effort though, because I have to constantly fight it off.

[A]

Yeah, I'm sure.

[B]

Yeah, it's just like a daily thing.

[A]

I, it's, it's probably one of those things, a daily ritual that's not going to go away.

[B]

I mean, same for you though, with all your revenue and next things. I'm sure people hype you up all the time.

[A]

It's, it's very hard to stay, you know, stay grounded and remember all the things you had to do and all the hard work you had to get in to get there.

[B]

Yeah, absolutely. Well, what's next for you, man? I know you got the magazine. I'm coming on your show Monday.

[A]

Yep, yep. So next we're, we're just trying to do, we're starting to do live events. So people who do, we can do pay per view style events. So if you have a live event for that you're putting on for personal development coaches, we can do, know a pay per view style. We can do a virtual event for that and then we can chop it up and make it into a series. We can do things like that on our television network. We're really focusing on getting our television network. We want to be the personal, we want to be the Netflix of personal development. So we really want to be able to have a place where people can go in there, they can watch, they can learn. It's free for the subscription. So they can go on there and I can learn on how to start a podcast. You know, what's, what's XYZ doing? How did they build it? How did they build their fitness business? All these things. So it's very educational and it's all in one platform. So it's all in our Motivation Success TV app to where you can go in and do that. And it's really good because where I see it is if a 16 year old wants to start a business, they can do it and they can earn enough revenue to get up to okay, well I love how Sean does his podcast. Well, let me, let me look on the host section. So they click on your name, they check out your host section and then they go, okay, well Sean has this product that I could learn more. So now they've earned 100k, whatever it may be and now they can buy your first product. And now they're like, well, okay, now I'm doing this, maybe I can get coached by Sean, maybe I can do one on ones with Sean, maybe I can do. And then. So then you just build it up to where we're creating entrepreneurs and creating business leaders the right way and they don't have to pay an arm and a leg from the get go to do it. So.

[B]

Love it.

[A]

Yeah.

[B]

Where can people watch the platform up.

[A]

So Motivation Success TV can be downloaded. The app can be downloaded and. And seen on Apple tv, Roku, Amazon Fire, and then we rip the audio, put it on all 15 other platforms that we have.

[B]

Nice.

[A]

And yeah. So it's. It's pretty. It's pretty cool. So they send in their video, the host send in their video, and we turn around, rip out the audio out of it and we do the entire thing for them and do a weekly TV show, weekly podcast, or you can do it daily if you wanted. You know, if you're ambitious, go for it.

[B]

I love it. That's cool, man. We'll link it below. Anything else you want to close off with.

[A]

I just want to say come check out us out at Motivation Success tv. Download the app. And I want to. We want to help as many people as we can. Read the magazines. We have seven more magazines that we're actually releasing.

[B]

Wow.

[A]

Yeah. Between fitness and entrepreneurship and branding. So we really want to make a difference for entrepreneurs. We really want to be able to help them and take them to the next level, create multiple streams of income for them.

[B]

Yeah. Guys, check it out. Holding up your shot callers. Otherwise, thanks for watching. We'll link everything below. See you tomorrow.

[A]

Thanks.