Digital Social Hour: The Networking Secret That Skyrocketed My Business | Dennis Postema DSH #860

Host: Sean Kelly
Guest: Dennis Postema
Release Date: November 5, 2024

Introduction

In episode #860 of Digital Social Hour, host Sean Kelly sits down with Dennis Postema, a seasoned entrepreneur and health coach. Dennis shares his entrepreneurial journey, emphasizing the pivotal role of networking in scaling his businesses. The conversation delves into personal adversities, the intersection of health and entrepreneurship, and strategies for building a robust personal brand.

Dennis's Entrepreneurial Journey

Dennis began his foray into entrepreneurship in 2012 by publishing books. Reflecting on his early years, he admits, “I did everything the wrong way. I learned from that way” (00:01). This humbling start led him to establish publishing companies in 2019, launching his first two magazines, Shot Callers and To Inspire Health and Fitness. Amid the COVID-19 pandemic, Dennis expanded further by creating a TV network, demonstrating his ability to adapt and scale his ventures effectively.

The Power of Networking

A central theme of the episode is the transformative power of networking. Dennis asserts, “It's not necessarily what you know, it's who you know” (00:26). By fostering meaningful relationships and consistently helping others, Dennis witnessed a remarkable acceleration in his business growth. This philosophy underscores the importance of building and maintaining a strong network to achieve entrepreneurial success.

Overcoming Personal Adversities

Dennis opens up about significant personal challenges, including health issues that required multiple surgeries. He recounts, “I had to have my colon removed” (03:12), a procedure that led to further complications like bowel obstructions. These experiences not only tested his resilience but also reshaped his perspective on health and well-being.

Health and Entrepreneurship

The discussion highlights the intricate balance between maintaining health and driving business success. Dennis emphasizes the importance of prioritizing physical and mental health, stating, “Keeping health as one of the front runners with what I do” (06:04). He transitioned into becoming a certified health coach and personal trainer, aiming to help other entrepreneurs avoid the pitfalls he encountered. Sean echoes this sentiment, sharing his own struggles with stress and emphasizing the necessity of outsourcing tasks to manage workload effectively (14:20).

Building a Personal Brand

Dennis elaborates on his strategy for building a personal brand beyond traditional brick-and-mortar businesses. Starting with books, he ventured into podcasts, magazines, and eventually a television network. He notes, “If you have a podcast, you have a TV show” (19:51), highlighting the synergy between various media platforms in establishing trust and authority. This multifaceted approach is pivotal in the current "trust recession," where consumers seek transparency and authenticity from brands.

Networking Through Podcasts

The episode underscores the value of podcasts as a networking tool. Dennis shares, “Podcast is a great way to learn” (17:55), emphasizing how engaging with diverse guests can provide a wealth of knowledge and opportunities. Sean adds, “Podcasting has changed my life,” illustrating the profound impact that consistent networking through podcasts can have on personal and professional growth.

Strategies for Stress Management

Addressing the inevitable stress that accompanies entrepreneurship, Dennis advocates for outsourcing non-core tasks to focus on high-impact activities. “Outsource all the stuff I didn't like doing” (14:10), he explains, a strategy that significantly reduced his stress levels. Sean relates by discussing his own journey of managing stress through basketball and other coping mechanisms, reinforcing the importance of maintaining mental well-being.

The Importance of Mentorship and Being Coachable

Mentorship emerges as a critical element in Dennis’s success story. Reflecting on his early career, Dennis recalls, “My mentor told me, he goes, shut up and listen” (27:56), highlighting the value of humility and openness in learning. Sean concurs, sharing his initial struggles and the transformative impact of having a mentor to guide him through the challenges of entrepreneurship.

Future Endeavors: Motivation Success TV

Looking ahead, Dennis unveils his ambitious plans for Motivation Success TV, an integrated platform aiming to be the "Netflix of personal development." This app will feature live events, pay-per-view options, and a comprehensive library of educational content across various media formats. “We want to help as many people as we can” (34:19), Dennis affirms, underscoring his commitment to empowering entrepreneurs and business leaders through accessible and diverse resources.

Conclusion

The episode concludes with mutual encouragement and a vision for the future. Dennis emphasizes the significance of continuous learning and networking, while Sean highlights the transformative power of persistence and mentorship. Together, they inspire listeners to prioritize relationships, health, and personal growth as foundational elements of entrepreneurial success.

Notable Quotes:

• Dennis Postema (00:01): “I did everything the wrong way. I learned from that way.”
• Dennis Postema (00:26): “It's not necessarily what you know, it's who you know.”
• Dennis Postema (03:12): “I had to have my colon removed.”
• Dennis Postema (06:04): “Keeping health as one of the front runners with what I do.”
• Sean Kelly (14:20): “I used to do every task in the company... outsourcing all the stuff I didn't like doing.”
• Dennis Postema (27:56): “My mentor told me, he goes, shut up and listen.”
• Dennis Postema (34:19): “We want to help as many people as we can.”

This episode of Digital Social Hour offers a comprehensive look into the intertwined realms of networking, personal health, and entrepreneurial growth. Dennis Postema’s candid storytelling and strategic insights provide valuable lessons for aspiring and established entrepreneurs alike.

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