The Networking Secret That Skyrocketed My Business | Dennis Postema DSH #860

Summary

Digital Social Hour: The Networking Secret That Skyrocketed My Business | Dennis Postema DSH #860

Host: Sean Kelly
Guest: Dennis Postema
Release Date: November 5, 2024

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Introduction

In episode #860 of Digital Social Hour, host Sean Kelly sits down with Dennis Postema, a seasoned entrepreneur and health coach. Dennis shares his entrepreneurial journey, emphasizing the pivotal role of networking in scaling his businesses. The conversation delves into personal adversities, the intersection of health and entrepreneurship, and strategies for building a robust personal brand.

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Dennis's Entrepreneurial Journey

Dennis began his foray into entrepreneurship in 2012 by publishing books. Reflecting on his early years, he admits, “I did everything the wrong way. I learned from that way” (00:01). This humbling start led him to establish publishing companies in 2019, launching his first two magazines, Shot Callers and To Inspire Health and Fitness. Amid the COVID-19 pandemic, Dennis expanded further by creating a TV network, demonstrating his ability to adapt and scale his ventures effectively.

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The Power of Networking

A central theme of the episode is the transformative power of networking. Dennis asserts, “It's not necessarily what you know, it's who you know” (00:26). By fostering meaningful relationships and consistently helping others, Dennis witnessed a remarkable acceleration in his business growth. This philosophy underscores the importance of building and maintaining a strong network to achieve entrepreneurial success.

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Overcoming Personal Adversities

Dennis opens up about significant personal challenges, including health issues that required multiple surgeries. He recounts, “I had to have my colon removed” (03:12), a procedure that led to further complications like bowel obstructions. These experiences not only tested his resilience but also reshaped his perspective on health and well-being.

Health and Entrepreneurship

The discussion highlights the intricate balance between maintaining health and driving business success. Dennis emphasizes the importance of prioritizing physical and mental health, stating, “Keeping health as one of the front runners with what I do” (06:04). He transitioned into becoming a certified health coach and personal trainer, aiming to help other entrepreneurs avoid the pitfalls he encountered. Sean echoes this sentiment, sharing his own struggles with stress and emphasizing the necessity of outsourcing tasks to manage workload effectively (14:20).

Building a Personal Brand

Dennis elaborates on his strategy for building a personal brand beyond traditional brick-and-mortar businesses. Starting with books, he ventured into podcasts, magazines, and eventually a television network. He notes, “If you have a podcast, you have a TV show” (19:51), highlighting the synergy between various media platforms in establishing trust and authority. This multifaceted approach is pivotal in the current "trust recession," where consumers seek transparency and authenticity from brands.

Networking Through Podcasts

The episode underscores the value of podcasts as a networking tool. Dennis shares, “Podcast is a great way to learn” (17:55), emphasizing how engaging with diverse guests can provide a wealth of knowledge and opportunities. Sean adds, “Podcasting has changed my life,” illustrating the profound impact that consistent networking through podcasts can have on personal and professional growth.

Strategies for Stress Management

Addressing the inevitable stress that accompanies entrepreneurship, Dennis advocates for outsourcing non-core tasks to focus on high-impact activities. “Outsource all the stuff I didn't like doing” (14:10), he explains, a strategy that significantly reduced his stress levels. Sean relates by discussing his own journey of managing stress through basketball and other coping mechanisms, reinforcing the importance of maintaining mental well-being.

The Importance of Mentorship and Being Coachable

Mentorship emerges as a critical element in Dennis’s success story. Reflecting on his early career, Dennis recalls, “My mentor told me, he goes, shut up and listen” (27:56), highlighting the value of humility and openness in learning. Sean concurs, sharing his initial struggles and the transformative impact of having a mentor to guide him through the challenges of entrepreneurship.

Future Endeavors: Motivation Success TV

Looking ahead, Dennis unveils his ambitious plans for Motivation Success TV, an integrated platform aiming to be the "Netflix of personal development." This app will feature live events, pay-per-view options, and a comprehensive library of educational content across various media formats. “We want to help as many people as we can” (34:19), Dennis affirms, underscoring his commitment to empowering entrepreneurs and business leaders through accessible and diverse resources.

Conclusion

The episode concludes with mutual encouragement and a vision for the future. Dennis emphasizes the significance of continuous learning and networking, while Sean highlights the transformative power of persistence and mentorship. Together, they inspire listeners to prioritize relationships, health, and personal growth as foundational elements of entrepreneurial success.

Notable Quotes:

• Dennis Postema (00:01): “I did everything the wrong way. I learned from that way.”
• Dennis Postema (00:26): “It's not necessarily what you know, it's who you know.”
• Dennis Postema (03:12): “I had to have my colon removed.”
• Dennis Postema (06:04): “Keeping health as one of the front runners with what I do.”
• Sean Kelly (14:20): “I used to do every task in the company... outsourcing all the stuff I didn't like doing.”
• Dennis Postema (27:56): “My mentor told me, he goes, shut up and listen.”
• Dennis Postema (34:19): “We want to help as many people as we can.”

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This episode of Digital Social Hour offers a comprehensive look into the intertwined realms of networking, personal health, and entrepreneurial growth. Dennis Postema’s candid storytelling and strategic insights provide valuable lessons for aspiring and established entrepreneurs alike.

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Transcript

[A]

I started publishing books in 2012, and I did everything the wrong way. I learned from that way, and I started some publishing companies in 2019. I started my first two magazines just within the last few years. We started our TV network during COVID And just within the last few years, building those interviews and doing those relationships, you can scale so much faster. It's not necessarily what you know, it's who you know at that point, and you go out and you go help people, Then all of a sudden, your business just starts to skyrocket.

[B]

All right, guys, Dennis Postoma here, and you might post me up after this. You play basketball?

[A]

There was a time. Yeah. If you can imagine, I was a center. Yeah. As a 511 center.

[B]

You're a little baby hook then.

[A]

Yeah, well, I mean, I was back then, you know, things were different. You could go into gnc. Andro was legal.

[B]

Yeah.

[A]

So I played it pretty powerful when I was in the inside.

[B]

Okay.

[A]

Yeah.

[B]

These days, I'm 6 5. I feel like that's too short for a center these days.

[A]

It's.

[B]

It's crazy.

[A]

It. It is crazy. It's. It's amazing, like, the height that's coming out.

[B]

Yeah. You need to be, like, 610 these days to be a center.

[A]

Yeah. I mean, I. Well, I mean, walking through the win right before I came here, I don't know which team it was, but, I mean, I don't think there was anybody under six five.

[B]

Holy crap. Yeah. The USA team's looking nice, though.

[A]

Yeah.

[B]

I think they might win this.

[A]

I. I definitely hope so.

[B]

I was upset when they had their B team or C team on the USA team, like, what, last year, and they lost.

[A]

Yeah. Yeah. And you should. You're gonna. You should. Gonna go out play for the USA team.

[B]

Oh, yeah. Right. Yeah. I'm not that good. I'll get you 10 and 10.

[A]

Okay.

[B]

In the lifetime men's league. That's about it.

[A]

There you go. Hey, that's perfect.

[B]

I know my role.

[A]

Hey, nothing wrong with that.

[B]

Yeah, but you were hooping. And then 17 surgeries. I mean, we got to dive into that.

[A]

Yeah. Yeah. So I like everybody. I face some adversity. Everybody's gonna face adversity sometime. Fortunately for me. Yeah. I had done it after I'd already faced a little bit of adversity with my brother's passing. And then also we had. We lost a lot of horses in a fire once.

[B]

Damn.

[A]

So eight of them.

[B]

Holy crap.

[A]

And 15 minutes. Yeah. So when surgery came, it was funny because I. I remember telling my dad I had a conversation with him. I said, you know, I'm paying this. And I was in the financial industry and insurance as well. I said, you know, I said, I'm paying this insurance every month. I never use it. Like, the last time I had been to the doctor, I was 18. So it was my pediatrician, right. And all of a sudden, out of nowhere, 25 years old was diagnosed. I had C. Diff. And then. So I lost £58 in two weeks.

[B]

Holy crap. What's C. Diff?

[A]

C. Diff is basically your body cleans out. It's a very long medical term, but C. Diff is a short of it. But they clear out. It clears out all the good bacteria and bad bacteria. So when you have an antibiotic, it cleans out the bacteria in your stomach, so you're not taking probiotics. So they thought it was C. Diff, which it was. But then they ended up. Finally, when they could get everything checked out, it ended up being ulcerative colitis.

[B]

Holy crap.

[A]

Yeah.

[B]

So £58 in two weeks. That's like £3 a day you're losing.

[A]

Yeah, yeah. It's. Well. And you're going to the restroom three times an hour, so sleep isn't very good. It's a rough time, but, oh, my God, I'm blessed. I can't complain. But.

[B]

So the surgeries were basically. What were they like?

[A]

So I started at Cleveland Clinic. I had. I had to have my colon removed. So. And then they rebuilt it, and I say they made a semicolon because they removed it, rebuilt it out of my small intestine, and I had that. And then I had an ostomy bag for nine months, and then that was. I was good to go. Then everything was functioning. And here I would complain a little bit, but thinking about my scars and everything else, little did I know that that's nothing compared to what could come after that.

[B]

Geez.

[A]

Yeah. So I had plenty of. I had a couple bowel obstructions, nearly died. To go from Defiance to Cleveland Clinic, nobody would operate on me in Defiance.

[B]

And how come?

[A]

Very. A lot of complication. So there's so much. When they do. When they check out the insides, there was so much scar tissue from the other surgeries that, you know, if you're not used to it, you think about small town versus big town. Like, I remember going to Lido, which was. Is pretty big for our area, which about an hour away, and they said, you know, we've been doing this surgery, you know, three, four years, and we've had really good luck. I went to Cleveland and they were like, well back, you know, we've had people since 81 who have had this surgery and their health has been good. You know, I have two floors of colorectal fixing it. So the cool thing about that was the difference of, of where you're going.

[B]

Right.

[A]

So I was glad they took me there.

[B]

Yeah. I would be too.

[A]

Yeah. So it was, it was a blessing.

[B]

Yeah. If I ever need a major city, I'm going to the best city possible.

[A]

Yep.

[B]

Like, I'm not going to my local hometown.

[A]

Yeah, yeah.

[B]

Hospital.

[A]

Yeah. You can't put a price on and those things. Right. That's not something you want to negotiate at that.

[B]

On health. Yeah. And I used to cheap out on health. I think you can get away with it in your teenage and twenties, of course.

[A]

Yeah.

[B]

But it starts catching up with.

[A]

You think we think we're invincible and you know, you play sports, things like that, and you're healthy and you can get away with it, but yeah, catch up with it.

[B]

Dude. I look back now and if I ate what I now when I was an athlete, oh my God, I would have been an animal. I might have went D1.

[A]

Yeah.

[B]

Like, for sure. I was running a mile in 440.

[A]

Oh my God.

[B]

Eating food from the high school cafeteria.

[A]

Wow. Yeah, well, we don't, you know, we don't know. We, you know.

[B]

Yeah. No idea.

[A]

No education in that. The health field and, and getting big and how we need to, you know, protein, work out. The supplements, the right supplements.

[B]

We don't know.

[A]

Unless you take self interest. Right. Other than that, there's, there's no way of knowing. So I was the same way. And you think you can get away with it because you're still ripped, you're still in shape, you know, because you're burning all those calories.

[B]

Yep. And even with the supplements, there's a game within that game because there's certain supplements that are just bad quality.

[A]

It's, it's a dirty, it's a very dirty game.

[B]

It's not regulated. If it's not third party tested, I don't even buy it. I'll pay triple the price.

[A]

Yeah, well, because you know what you're getting. Absolutely.

[B]

Yeah. But a lot of people's mindset is, oh, it's the cheapest one on Amazon. Buy it. Two clicks and it's, there's heavy metals in it.

[A]

Yeah. Yeah. I, I couldn't agree more.

[B]

Crazy.

[A]

I, we have, we work with a lot of supplement companies and that's. It's important to get a good product, and there's a lot of them that aren't.

[B]

Absolutely. You eventually became a health coach, right?

[A]

Yeah. Yep. I am a certified health coach. Certified personal trainer. I have a actual certified personal trainer program. So, yeah, I did that. Realistically, as an entrepreneur, you can ignore some of those things as far as health and, you know, keeping that in order. But eventually, like with my surgeries catches up with you. And so many entrepreneurs, we work so hard to get to a certain point, and then we end up spending all our money to get back to the healthy point.

[B]

Right.

[A]

So I've tried to pride myself on keeping health as far as, like, one of the front runners with what I do. And with that, I'm like, well, I might as well help other people do that as well that.

[B]

Are entrepreneurs so smart?

[A]

Yeah.

[B]

Yeah. Entrepreneurship, you can easily neglect health.

[A]

Yep.

[B]

I remember my first few years, I've been working like 18 hours a day on my laptop. Not sleeping, not socializing, stressing out, Panic attack, just collapse on the floor.

[A]

Yeah.

[B]

Like, I didn't go to the gym for years. I was weak, frail, probably like 170, 180 pounds.

[A]

And I mean, how do you. How do you feel, like, mindset wise? I'll bet your mindset's so clear now that you're playing ball.

[B]

Yeah. Now as well as working. Incredible. But back then, so weak. So much confidence issues. Yeah. Night and day.

[A]

Yeah. It just kills your ego.

[B]

Yeah. I had no, like, confidence at all. I couldn't even approach a girl. Couldn't talk to anyone about business.

[A]

Wow. And now you're just crushing it.

[B]

Yeah. Now, I mean, I think the confidence comes with the success.

[A]

Absolutely. Y. Put in the work, putting in the reps, and then. And then getting your mindset.

[B]

Right. Yeah. I think a lot of people try to just learn it from a book, but you got to actually get out there and do some stuff.

[A]

Action is 100% it when you get an anxiety or you have something that's on your mind. But biggest thing is action.

[B]

Yeah.

[A]

Go and start doing it. Nobody wants to. I just had a conversation today about all my wins have come become. Mainly become out of me coming out of the comfort zone. All my losses have been from me knowing that I didn't want to do something because it wasn't comfortable, and so I just didn't do it. And that was the only time I ever lose.

[B]

Wow.

[A]

You know, when you. When you actually take action and you go out there and you get outside your comfort zone, because most people don't know I'm actually an introvert, but the thing is, I'm not going to sit there and stay in my comfort zone when I know what getting out of that comfort zone will do for me.

[B]

Right.

[A]

And because of that, it's been a pretty successful ride.

[B]

Yeah. I'm a huge introvert too, and most people would never know that.

[A]

Yeah.

[B]

But I can't even. I mean, I could probably public speak now, but back a few years ago, hell no.

[A]

Yeah.

[B]

I'd have a panic attack on the stage and collapse.

[A]

Yeah.

[B]

I mean, it's. It's definitely. But look at it now, like with the podcast. Yeah. I mean, you know what I mean?

[A]

You just force yourself to do it and look at how much success came from.

[B]

Yeah. My first few episodes were cringe, but you're not going to just be good right away.

[A]

Yep. So I waited six years before I started my. My original podcast.

[B]

Wow.

[A]

Before I started my magazine, I had the idea. Everything. Damn. Took my time. You know, one of those things where, well, I want to get this perfect. I want to get that perfect. And realistically, it's never going to be perfect.

[B]

Never go. Yeah. There's always things you could do better. I never want to be perfect.

[A]

Yeah.

[B]

Yeah. I think I'd be actually depressed if it was perfect.

[A]

Like, you take away the natural conversation, you know, you just. And. And then once you realize you're just having a conversation about what you guys do, it's just amazing what people can learn.

[B]

Exactly. Yeah. But similar to you, though, I waited years, had the idea, and just. Yeah. Never acted on it.

[A]

And now it's just. I mean, it's an amazing podcast. Kudos to you.

[B]

Oh, thanks, bro. I've met a lot of cool people and you've worked with a lot of cool people. I want to dive into some of these. Brian Tracy.

[A]

Yeah. Yeah. So funny story. Yeah. I. My first, My first program was Brian Tracy when I was 20. So we had a marketing organization trying to recruit and that was my first taste of personal development. And I was. I'm so happy to this day that I started that because Brian Tracy's program, I think it was 21. 21 something sales or something. That's what it was. And it was life changing. So I think of. And then in 2000, 2013, I think I did the Spark program, 2013 or 14 with Brian Tracy. So still have that program. Very good program. I would love to interview Brian because he's just, I mean, he's one of my OG original, you know, mentors.

[B]

Yeah. Yeah. He Goes back. Right. He was around when Tony Robbins was coming up.

[A]

Yeah, Him, Jack Canfield, all those guys. And if you ever get a chance to. To talk to one of them, it's just magical.

[B]

Yeah. I was trying to get Proctor before he passed. That would have been legendary.

[A]

Yes. Oh, my goodness. Boy, that would have been awesome.

[B]

Yeah. That's why this, this format's important, because you're catching these people when they're that talent. They still have a lot of knowledge.

[A]

Yeah. And a lot of them fought good health, had fought health battles and things like that and.

[B]

Right.

[A]

To still be here.

[B]

Yeah. There's a lot of people dealing with health stuff, man. I want to, like, have this platform to inspire people to talk about it because there's a lot of shame. Like, even when I was dealing with anxiety, I didn't want to talk about it at first. It's like, as a guy, it's kind of like they see it as weak.

[A]

Yep. Yeah, that's. Well, that was the culture forever, right.

[B]

Yeah.

[A]

And so now, at least we're starting to get around that. But the, the thing about the health issues is, is a lot of people focus, I feel, on the physical attribute, but the mental is what I mean, gets me every time because it's the mental game of like rehabilitation and after surgery and things like that. I remember after one of my surgeries, I was thinking of Brian Tracy quotes and all these quotes of the people that I've read because, you know, you get into some dark places. Oh, yeah. Yeah. So I'm glad that. I'm glad that there's a lot more awareness. We have to give some credit where credit's due there because, you know, we have some awareness about these things.

[B]

Yeah. The mental is huge. I think of Klay Thompson, like, when you talk about that, I mean, just dealing with those injuries and then can't play for a year and then now he's getting all this hate on social media for like going 0 for 10 his last game.

[A]

Haters are haters, you know?

[B]

Yeah.

[A]

There's a lot of out there trolls out there. Got nothing better to do than to worry about how somebody else should improve. Right.

[B]

Yeah. It must be tough to be a pro athlete in the age of social media, though, because every bad game you're getting on, I can't imagine, like, it's tough.

[A]

I. I cannot, I couldn't imagine being. I mean, there's a whole list of things that I can imagine doing.

[B]

Yeah.

[A]

Things that I would have done as a kid, like be a coach and things like that as far as, like, football or basketball. But I. I don't really have an interest now because of all the politics.

[B]

Yeah. For real.

[A]

And the haters, and, you know, you can't. You can't talk about, you know, you can't make kids run. And there's just all sorts of reasons.

[B]

Coach has got to be the most stressful job out there.

[A]

I can't imagine.

[B]

Especially like an NFL coach. Oh, you lost, what, like, two years max?

[A]

Yeah, yeah, yeah. And who knows what kind of therapy that takes, right?

[B]

Yeah. Bill Belichick, who's one of the greatest, if not the greatest, recommends not to be a coach.

[A]

Yeah.

[B]

Like, his kids asked him, and he said, you shouldn't do it.

[A]

I believe it. I believe it. Yeah.

[B]

And he's one of the most successful coaches of all time. But you can see the stress on his body.

[A]

Oh.

[B]

I mean, it's. It's nuts.

[A]

Yeah. Just like. Yeah.

[B]

You deal with a lot of stress these days.

[A]

I'm trying to manage it. I've. I've been fortunate enough that I've added some really great team members. That's one of the things, you know, when you. You talk about scaling and doing it right. You do so much as yourself for a very long time, you put that stress on you. You really have to hire properly, and. And that's not easy. So, I mean, I want to encourage people. It's something you have to work at.

[B]

Yeah.

[A]

I, of course, I have tons of stress. But if you look at it as a blessing that you have those problems, because realistically, those problems, if you get to create the solutions, you're gonna have something great come of it. It's a. It's a lot better. So looking at stress, at how you actually see stress in your. In your life, is it. Is it a negative or a positive? And if you see it as a positive and you turn it into. I'm fortunate enough to have these, you know, business. Business plans, these businesses. Maybe I should look at those as a blessing and show some gratitude. And then maybe all of a sudden that stress is actually just excitement, and now it's enthusiasm. Right.

[B]

Yeah.

[A]

So I've really done some mindset shifting on that. That's really been helpful for me.

[B]

Yeah. Channeling it almost in the right way. Yeah. One of the people who really helped me with my stress was Dan Martel.

[A]

Okay. Awesome.

[B]

Have you heard of him?

[A]

Yeah, well, yeah.

[B]

Yeah. So he came on the show. I also read his book, and I used to do every task in the company. I would upload the videos I would make the clips, upload the clips, do all the design, create all these questions. And dude, it was stressful. Like cuz I do 15, 20 episodes a week. So it's like, you know, working 16 hours a day. So what I learned from him was to outsource all the stuff I didn't like doing.

[A]

I love that.

[B]

And dude, my stress went away, honestly, completely.

[A]

Yep. Well, people are, people want to, we all do. At first we're like, well, if I could save a little bit of money. But if you actually analyze it and figure out now you're doing 15, 20, you said a week.

[B]

Yep.

[A]

So now you're able to stay in your zone, right? You're in flow state, you're able to do that and you're able to just crush it. And then on your free time you're able to play basketball or whatever it is that is your coping mechanism for stress. And so if you do that properly. I learned that from Dan Lock when, after I listened to Dan Lock years ago. And him and I have had books and things over the years and work together on some different things. But if you look at taking anything that you figure out what, what you actually monetarily produce in an hour, when it's just like when you're doing a podcast and you put that in there and say, okay, so anything I do under that hour, I'm gonna go ahead and I'm gonna outsource that. So no matter what it is, you know, whether it's dry cleaning, whether it's, you know, whatever, lawn mowing, any of those things, if you start outsourcing those. So I designed my life as if I was a billionaire from that point on.

[B]

Nice.

[A]

So if I design my life as a billionaire, what, what is a billionaire gonna do? Or in my mind, what is the Dennis Postman version of that gonna do? Right? So he's gonna work out every day. So he's going to make sure that no matter what, how stressful the day is, he's going to work out. Because no matter what, that's my coping mechanism, right? So I don't drink, I don't do drugs, I don't do anything like that. So my, my mechanism is working out. So that's, so that's what I do. And I can tell you my wife will oblige for this. If I don't work out, I'm probably not as fun to be around.

[B]

Wow.

[A]

You know, I'm just, you know, because all that stress now, that's your output.

[B]

So yeah, that sauna for me Is a great de stressor.

[A]

Yeah, I. I love it. I have a. Yeah, I. Basketball.

[B]

Basketball sauna. I'm about to get a sauna for the house. Man, it's such a good de stressor.

[A]

I used to get a massage every week. Oh, you know, that was. Mentally, I would suggest that. I think that's one of the things that really can put you in.

[B]

Yeah. I've seen Grant Cardone talk about how massage is like a great roi actually.

[A]

You just got to schedule it in like everything else, Right?

[B]

Yeah. Yeah.

[A]

It's easy to be like, wow, do I really need a massage?

[B]

Or they do take a while. That's the one downside. It's like an hour.

[A]

Yeah.

[B]

So let's talk networking and relationships because you've built up an insane network, right?

[A]

Yeah, absolutely. So I went about 2019. Well, I guess let me backtrack a little bit. I started publishing books in 2012 when I did everything the wrong way. So I learned from that way and I started some publishing companies and learn how to do it the right way. In 2019, I started my first two magazines, Shot Callers and to inspire health and fitness. And what I realized is I had been in business then for 17 years and I started realizing that what was happening is just within the last few years. We started our TV network during COVID and just within the last few years, when building those interviews and doing those relationships, you can scale so much faster by building a relationship than you can by the grit. It's not necessarily what you know, it's who you know at that point. So if you've already put in the. What you know, work and you go out and you go help people and genuinely help people do what's. What's their problem in their business and you help them overcome that, then all of a sudden your business just starts to skyrocket.

[B]

Absolutely.

[A]

And it's had. I learned that at an early age, which I was probably too, you know, too much self esteem for me to listen. So it would have been life changing. But it's been everything to me and I would suggest anybody to go out and start networking. Podcast is a great way to learn. I mean, I'm sure there's days when you do eight people, when you like sit down with eight people and you're just like, this is better than any education I could have.

[B]

Oh, by far.

[A]

It just literally just an employee plethora of knowledge at the end of the day.

[B]

Yeah. I've sat down with several billionaires. When am I going to get that opportunity ever you know what I mean? Podcasting has changed my life.

[A]

Yep. I. I agree. 100.

[B]

Yeah. It's one of the best networking vehicles. Plus, the group chat is insane.

[A]

Oh, my gosh.

[B]

There's so many cool people in there, and there's. I'm learning a lot just witnessing the people talking in there.

[A]

Yeah. Just sit back and watch. Right?

[B]

Yeah. Everyone watching this that has a podcast. Make a group chat of all your previous guests.

[A]

Yeah, I love that idea.

[B]

Yeah. The Mastermind chat, man.

[A]

A lot of helpful tools in there, though, that everybody shouts out to.

[B]

Yeah. Shout out to Zolbranson. Recovering everyone's Instagram page.

[A]

Yeah. Yeah.

[B]

Now getting attention.

[A]

Yes.

[B]

A lot of people wonder how to get that. What have you seen work for you?

[A]

So, again, I learned this from the hard way, from making mistakes. Right. So I. I did very well at building a brick and mortar business. So that was. And I was very successful with that. And then I decided when I wanted to start writing books and go national, that nobody knew who I was anywhere else. And so I needed to get attention and actually build a personal brand. It's a whole different beast than just building a brick and mortar business. And so I started with books, and then I went into podcasting magazines. Then I started the television network to where now if you start with social media as well. Well, as now, if you got a podcast, you got a TV show. Because we're really in a trust recession. So people need to, like, be able to see you. They need to be able to learn to know, like, and trust you.

[B]

Right.

[A]

You need to be able to grow. Okay, why should I do business with Sean? Here's why. When I watch his podcast, I feel this. I know what his values are. I know where he stands on certain things. I want to do business with Sean, those type of things. So if they can go out there and they can consume that content and truly get to know you through different avenues, whether they read about you and your book, whether they watch your TV show, whether they listen to your podcasts, and then they start following you on social media, and you have all these different avenues to where you're getting attention that are all driving force to that whatever product you're selling. Because we've had that conversation quite a few times in the last few days. You can't just build it and they will come. You can have the best product in the world, and the person who can market it and gets the right attention is the one who's going to win.

[B]

Right.

[A]

So I'm not telling you to have a Crappy product. I'm just saying if you hit. When you have that great product, you still have to make sure that people know about it. How do I get in front of the most people? How do I network? How do I build those relationships for who can get me to those next level?

[B]

Absolutely. Trust. Recession. I like that word too. Because trust does seem to be at an all time low.

[A]

Yeah. I just learned it from my buddy John the other day. He mentioned that and I was like, oh, that's a very good. Yeah, you used to be creative, you know, and you put it into a funnel and you'd be good to go. Right. You could just, here's my book, here's this, Go ahead and buy it. And it would do good. But now everybody, they know what's coming. Right. Book a sales call, look at this. So they know what's coming. So allowing them to get to know you and get to see the personal side is really effective.

[B]

Yeah. Same with E Commerce. You used to be able to run any product. Absolutely.

[A]

Yeah. Yeah.

[B]

Now you, you can't even make money on the front end. Like it's all back end.

[A]

Yep.

[B]

Is it like that with info and coaching products? No.

[A]

I mean, in my opinion, yes. I mean, I feel that. And membership sites are actually very popular now because again, if you build a membership site that's live at least once a week, once a month, whatever you decide to do, they get a piece of you. Right. So if I can talk to Dennis or I can talk to Sean. Well, just like your group chat. Yeah, if I can get in there and I get. Now I've got advice from all these different people instead of trying to figure it out on my own. It's, it's just amazing how, how much you can take a quantum leap and in your business by doing that.

[B]

Yeah. Proximity is power because these people spent their whole lives being a master at their craft.

[A]

Yep.

[B]

And they're in a chat with you. You can just ask them questions.

[A]

It's, it's amazing to me how many people. It's not rocket science. It's amazing to me how many people can't figure that part out. If you have somebody who's in shape, go up to them and say, hey, how did you get in shape? If somebody who's not in better shape than you tries to give you workout advice, I probably wouldn't take it. Right. You know, I mean, that's just the way it is. If somebody so. And I know I've offended a lot of my team in this because, you know, I Tell them. Don't take advice from somebody who's not in the position that you want to be at. So if I want to improve my podcast, I go on your podcast and I talk to you about how you've built this massive podcast. Right. Because you're doing it better than I am. Why. Why try to reinvent the wheel if. Okay, Sean knows what he's doing, why try to reinvent the wheel and just learn from the people who have already done it?

[B]

Yeah. It goes for any industry. I did that when I started my show. I studied the top 10 shows, you know?

[A]

And now what?

[B]

Yeah, now I'm gonna be joining them soon. Yeah. I studied what guests they were having, how many clips are posting, what questions they're asking. Everything, man. You have to.

[A]

You have to.

[B]

You gotta be a student in the game at all levels.

[A]

Doing the homework. I love it. Yeah. Putting in those reps. Yeah.

[B]

I mean, I'm not stopping till I pass Rogan.

[A]

Hey, I love that.

[B]

Yeah, that's the goat right there.

[A]

There you go.

[B]

That's number one for, what, 10 plus years?

[A]

Boy, it's been. It's. Yeah, it's been a long time.

[B]

Yeah. Crazy, man.

[A]

And he doesn't look like he's going anywhere anytime soon.

[B]

No, he's just had a few really viral ones recently.

[A]

Yeah.

[B]

Terrence Howard and the other guy. Yeah. I think podcasting is just getting started. People think it's saturated.

[A]

You know, I mean, I forget what the statistics are. I think it's. Is it. Most people don't last past the 10th one.

[B]

Yeah. I think it's either 80 or 90%, and then 90, 99% don't go to 100 out of that remaining 10 to 20.

[A]

Yeah, I think it might be. It's 21. It rings a bell. But either way, very few people actually put in because, you know, they think that if they do one video, they'll get views. Yeah. Yeah.

[B]

My first one got like 50 views. Yeah.

[A]

Yeah.

[B]

You know what I mean?

[A]

You take family and friends away, and now you're at three. Right. You know what I mean? So it's interesting that, that we. That we see things that way.

[B]

It's interesting that. Yeah. We base so much of our. I don't know the word, but, like, just off views.

[A]

Well, yeah, and there's also a lot of showpreneurs out there. That's what I like to call them, to where they, you know, they show what's going good in their life and how they're, you know, balling or whatever it may Be. But realistically, entrepreneurship is hard and you have to put in that. You have to put in the work. Anybody who's been in it for a while, you know your first podcast wasn't a success, probably.

[B]

No.

[A]

Right. So my first, you know, however many years in business, it was pure hell.

[B]

Yeah.

[A]

You know, trying to build that out. So I tell everybody Now I'm a 22 year overnight success. So knowing that and putting in that work, I think those are things that need to be a little bit of light shine on so that people don't fail so quick or understand that it's gonna get dark before it gets pretty. Yeah, it's. It's darkest right before the dawn. And it. You'll see that in business.

[B]

Yeah. I think my first 4 or 5 years I was making 50k a year and it was 16 hours a day for 7 days a week. No vacations.

[A]

Yeah.

[B]

So people watching this, are you willing to do that? Yeah. You know, those first five years.

[A]

Yep.

[B]

And that was me without a mentor. So like you, I made that mistake.

[A]

Sure.

[B]

And no proximity to other people, so maybe you could do it in shorter time. Yeah, but that's what I did. I mean, you probably did something similar to.

[A]

Very similar. And the thing is, is you have to, you have to take that advice. You have to be coachable. So I was fortunate when I started in business that I was fortunate. I had a mentor at 20, and my dad had been teaching me business because he managed a machine shop for quite a few years. And so I'd been learning business because I'd worked there for five years. And he'd bring me in on different things. And at 20, when I got laid off, I had a mentor, Roger.

[B]

Your dad laid you off.

[A]

Well, there was no work. I was the last person to get laid off. So he ended up buying that business and starting it.

[B]

Got it.

[A]

So he was a manager there and then he ended up buying it. Now he's been in financial planning, worked with me for a long time. Very successful. Could retire at any time. 72, still hasn't.

[B]

I don't believe in retirement.

[A]

Yeah, exactly. He's just living the dream. Right.

[B]

I mean, your brain just deteriorates after you retire.

[A]

Yeah, we work with a lot of people who are retired and you know, how many people after they retire they just sit down, vegetate, and it's just.

[B]

Better time, a few years.

[A]

Yeah. If you stay active, you know, whatever that is for you, you get your mental game going and you're able to. Yeah, but you're right That's a. I can tell you that he's, he's still sharp as ever. 72. Just by saying it.

[B]

I love it.

[A]

And he. Does he need to do it? No, but I mean, he loves what he does. Does he gets to go on vacations? I mean, it's pretty good deal.

[B]

Yeah, I love what I do right now. Yeah, that's. That's the secret right there.

[A]

That's exactly right. Yeah. Because you don't have to retire when you're doing what you love.

[B]

Nope. No, this isn't even work for me. We're having conversation.

[A]

Absolutely. Get to talk all day. Yeah.

[B]

But I think I asked you about being coachable.

[A]

Yeah.

[B]

Got off topic.

[A]

Yeah, sorry about that. So my mentor at 20, the good thing about that was with being an introvert, my, My mentor told me, he goes, he showed me one of his 1099 and was extremely huge. And he goes, oh, would you like to make that kind of money? I said, absolutely, because you want to know how I said yes. He goes, shut up and listen. And I was like, okay, I can do that. You know, I was 20 years old. Why wouldn't I write this guy? He just showed me, just proved to me he's doing this. And that was probably one of the most valuable things that I learned because I was too ignorant to know to think that I knew how to do it myself in a better way. You know, I had no bad habits. And so if you told me to do something, I did it. So we worked from nine till seven, and that was, you know, we started out in the field at 9:00am and we worked till 7 at night. And you didn't stop before 7. Yeah, exactly. So 6:53, that means you had another sales call to go on.

[B]

Wow.

[A]

And I can't tell you how appreciative I am from that grit that I learned, because then it's just normal, you know, and now we try to install that in people who, who we start training and you know, come 3:00, 4:00, they're like, well, you know, it's almost quitting time. And I'm like, yeah, you've only been doing this for two years and you're quitting, you're quitting before 4:30, 5:00. I said, well, I mean, that's, that's you. But you know the good thing about if you put it in early, you get to reap the rewards later.

[B]

Right now we could work four hours a week if we want to.

[A]

Yeah, absolutely. Now you adjusted exactly how you want and you. You've developed that knowledge and that customer base, whatever it may be, to allow you to do those things.

[B]

Yeah, we could vacation whenever we want. You just got to sacrifice it up front. Yeah, yeah. That's the way I saw it at the time, too.

[A]

Yeah.

[B]

Plus, I wasn't dating anyone at the time. I felt like that was the right time to really go all in.

[A]

Yeah, I. I love it, man.

[B]

Yes. It's tougher when you got kids stuff.

[A]

Yep, yep. I. I said that I waited all the years of entrepreneurship to. To have kids later on. That was. That's what I. That was my path that I wanted to do. I wanted to have my finances. Right.

[B]

Yeah.

[A]

But realistically, because of my surgeries, my. My testosterone was so low that I had to, you know, really go through and do IVF anyway for my wife and I kids, so.

[B]

Holy crap. It was that low.

[A]

Yeah. So Finally, I think 1% of. Of. Damn.

[B]

So you were like, what I've got.

[A]

Going on is workable. And fortunately, I have the most beautiful daughter in the world.

[B]

Amazing.

[A]

And I have eight more that I can unleash if I want to that are. So. They're all ladies, too, so. I don't know. You're a little. We're probably going to have one more. Maybe two, but hey, maybe two for sure. But we'll see about that.

[B]

You know, a little Elon musk going on.

[A]

Yeah, yeah. They're not born. They're not. They're just embryos right now.

[B]

Oh, wow. So they just stock them up just in case something happens to them.

[A]

Yep, yep. So the way that works is because you don't know, like, if you. If you have low testosterone and problems with that area. Because I had, again, with my surgeries, I'm blessed that I had. Was able to have children, first of all. And the fact that I was. Was awesome because having that first child, that changed my entire meaning of life.

[B]

Wow.

[A]

Yeah, they. They stock them up for you and they. They build the embryo because, you know, you don't know if I'm at 1%, where am I going to be at two years from now? I mean, you know, I'm getting older, so.

[B]

Right.

[A]

Obviously, age doesn't matter in men, but surgeries do and health does, so I'm very blessed in that.

[B]

Well, now there's new studies on the health of the men affecting the kid.

[A]

Oh, I believe that.

[B]

Yeah.

[A]

What are they finding out?

[B]

Just, like, the quality of sperm is really affected by age, activity level, like what the guys put in their body, but it Was previously thought, like miscarriages were mainly from the woman.

[A]

Really.

[B]

Yeah. But my most viral clip on Instagram is about how it's mainly from the men.

[A]

Yeah.

[B]

30 million views.

[A]

I, I believe it. I believe it. We did all that blaming for all those times. Same thing for me, you know, thinking that, oh, well, it can't possibly be me. Right. You know, that's what we think is men. It can't possibly us that are the problem. And fortunately, once you start looking at it and you realize that you probably are the problem, then you can move forward and something great can come.

[B]

Yeah. Got to put the ego to the side, right?

[A]

Yeah.

[B]

Yeah. I've had battles with that man. Because, because of social media and like, people put you on a pedestal for having followers, it's easy to get caught up in those compliments. Start hyping yourself up too much.

[A]

It is very easy. I mean, you seem extremely humble for as many views and as many people who really appreciate what you do.

[B]

Yeah, It's a conscious effort, though, because I have to constantly fight it off.

[A]

Yeah, I'm sure.

[B]

Yeah. I'm just like a daily thing.

[A]

I, I, it's, it's probably one of those things, a daily ritual that's not gonna go away.

[B]

I mean, same for you, though, with all your revenue and connections. I'm sure people hype you up all the time.

[A]

It's, it's very hard to stay, you know, stay grounded and remember all the things you had to do and all the hard work you had to get in to get there.

[B]

Yeah, absolutely. Well, what's next for you, man? I know you got the magazine. I'm coming on your show Monday.

[A]

Yep. Yeah. So next, we're, we're just trying to do, we're starting to do live events, so people who do, we can do pay per view style events. So if you have a live event that you're putting on for personal development coaches, we can do, you know, a pay per view style. We can do a virtual event for that, and then we can chop it up and make it into a series. We can do things like that on our television network. We're really focusing on getting our television network. We want to be the personal, we want to be the Netflix of personal development. So we really want to be able to have a place where people can go in there, they can watch, they can learn. It's free for the subscription, so they can go on there and I can learn on how to start a podcast. You know what, what's XYZ doing? How did they Build it. How did they build their, their fitness business? All these things. So it's very educational that. And it's all in one platform. So it's all on our Motivation Success TV app to where you can go in and do that. And it's really good because where I see it is if a 16 year old wants to start a business, they can do it and they can earn enough revenue to get up to. Okay, well, I love how Sean does his podcast. Well, let me, let me look on the host section. So they click on your name, they check out your host section and then they go, okay, well Sean has this product that I could learn more. So now they've earned 100k, whatever it may be, and now they can buy your first product and now they're like, well, okay, now I'm doing this. Maybe I can get coached by Sean. Maybe I can do one on ones with Sean. Maybe I can do. And then, so then you just build it up to where we're creating entrepreneurs and creating business leaders the right way and they don't have to pay an arm and a leg from the get go to do it.

[B]

So love it.

[A]

Yeah.

[B]

Where can people watch the platform app?

[A]

So Motivation Success TV can be downloaded. The app can be downloaded and seen on Apple tv, Roku, Amazon Fire, and then we rip the audio, put it on all 15 other platforms that we have.

[B]

Nice.

[A]

And yeah, so it's, it's pretty, it's pretty cool. So they send in their video, the host send in their video and we turn around, rip out the audio out of it and we do the entire thing for them and do a weekly TV show, weekly podcast. Or, or you can do it daily if you wanted. You know, if you're ambitious, go for it.

[B]

I love it. That's cool, man. We'll link it below. Anything else you want to close off with.

[A]

I just want to say come check out us out at motivationsuccess tv, download the app. And I want to. We want to help as many people as we can. Read the magazines. We have seven more magazines that we're actually releasing soon. Yeah. Between fitness and entrepreneurship and branding. So we really want to make a difference for entrepreneurs. We really want to be able to help them and take them to the next level and create multiple streams of income for them.

[B]

Yeah. Guys, check it out. Holding up your shot collars. Otherwise, thanks for watching. We'll link everything below. See you tomorrow.

[A]

Thanks.