The New Media Era: Why Athletes Are Becoming Influencers | Bud Dupree DSH #1416

Summary

Digital Social Hour – The New Media Era: Why Athletes Are Becoming Influencers

Episode #1416 | Guest: Bud Dupree | Host: Sean Kelly | June 23, 2025

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Overview

In this candid episode of Digital Social Hour, Sean Kelly sits down with veteran NFL linebacker Bud Dupree to examine the transformation of modern sports media, the evolving identity of pro athletes, and the power shift in how players control their own narratives. The conversation dives deep into the realities of a professional football career, the lingering impacts of injury, the unique pressures faced by both coaches and players, and the rise of athletes as media figures and entrepreneurs. The episode is a blend of personal insight, raw stories from inside the NFL, and honest critique of today’s sports and media landscape.

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Key Discussion Points & Insights

The Necessity of Staying Relevant in Media

• Bud Dupree on Media Presence: Bud emphasizes the pressure for athletes to remain in the spotlight:

  "If I'm not a continuous person that's on the media or in the media, like, they gonna forget about you... you can be having the best life ever under the radar, but people gonna forget about you." – Bud Dupree (00:41, 11:18)

• To be "known," you need a consistent presence or controversy; otherwise, you fade from public memory.

The Cutthroat Nature of the NFL

• NFL Longevity:

  "This is my 11th year." – Bud Dupree (02:06)
  Highlights the rare feat—NFL average career is just 2.5 years.

• Old School Roster Cuts:

  "I was a part of the era when they come to your door and knock on your door during training camp and cut you." – Bud Dupree (02:31)
  Discusses the brutal and humiliating reality of former training camp cuts and the evolution of the process.

• Coaching Realities:

  "You got two bad seasons, your ass might not be the head coach ever again in your life." – Bud Dupree (05:02)
  Notes the precariousness and short shelf life of NFL head coaches.

Coaching’s Human Side

• On Coaches Tomlin and Harbaugh:

  "They care about the person behind under the helmet." – Bud Dupree (04:18)
  Explains how personalized and compassionate coaching drives players to work harder.

Surviving and Recovering from Injury

• Impact of Major Injury:

  "The year I tore my ACL, I would say that... that was one of my best years... nine sacks in like eight games. On a terror. Tore my ACL, you know, kind of like pivoted." – Bud Dupree (08:16)
  "It took two to three years to recover from that."

• Notes how injuries distort career paths and the challenge of regaining peak form.

Life After Football: Planning & Perception

• Transitioning Identities:

  "Once you take the helmet off and start playing football, people kind of look at you different... like, ah, you a has-been." – Bud Dupree (10:33)

  • Emphasizes the importance of investing and building outside ventures (like real estate) to prepare for post-football life.
• Building a Team:

  "You gotta have your right team in place. That's what I just learned... you gotta have that shit from day one." – Bud Dupree (11:03)

The New Media Era: Athletes as Influencers and Content Creators

• Shifting Media Consumption:

  "We don't pay attention to them. We don't look at the news... we look at influencers." – Bud Dupree (11:42)

  • Traditional TV is losing ground to podcasts, social, and athlete-driven media.
• Podcasts and Authenticity:

  "You get the mindset of a pro athlete... before you got some guy that never played sports talking on ESPN." – Sean Kelly (12:25)

• Critique of Analytics:

  "PFF ain't football, man. It's analytics." – Bud Dupree (12:57)

  • Announces he's creating a platform “to let players rate players,” challenging outsider grading.

The Evolution (and Softening) of the Game

• Rule Changes and Physicality:

  "You can't really hit nobody... you hit somebody too hard now, they gonna give you a flag." – Bud Dupree (14:15)

  • Fines and penalties have changed defensive play, making it “impossible to be a savage” (14:55).
• Memorable Rivalries:

  "The Bengals and Steelers is like a gladiator school... it felt like high school rivalry. Like when you hate your next door neighbor." – Bud Dupree (16:18, 16:29)

The Future: Athletes Owning Their Brands

• Expansion into Media/Entrepreneurship:

  "Athletes starting pods... now you get the mindset of a pro athlete." – Sean Kelly (12:25)

  • Cites Travis Kelce’s podcast reportedly selling for $100 million as prime example (17:49).

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Notable Quotes & Memorable Moments

• On Being Forgotten:

  "If you're not on the media, they gonna forget about you." – Bud Dupree (00:41, 11:18)

• On NFL Cutthroat Culture:

  "It's gladiator school... but it's cool. It's part of it." – Bud Dupree (03:14)

• Most Memorable Season:

  "The year I tore my ACL... that was one of my best years... nine sacks in eight games." – Bud Dupree (08:16)

• On Analytics vs. Reality:

  "If I got a 90 with my coach, how I get a 50 with PFF?... PFF ain't football, man. It's analytics." – Bud Dupree (12:32, 12:57)

• On Changing Football Rules:

  "How you gonna be a savage, you can't really be a savage for real." – Bud Dupree (14:55)

• On NFL Rivalries:

  "Every day I see him, I just gotta get him." – Bud Dupree (16:29)

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Segment Timestamps

| Timestamp | Topic/Quote | |-----------|-------------| | 00:41 | Bud Dupree on media relevance and being forgotten | | 02:06 | 11th year in NFL, career longevity | | 02:31 | Old school NFL roster cut stories | | 04:18 | Coaches Tomlin and Harbaugh care "about the person under the helmet" | | 08:16 | Tearing ACL in contract year, career impact | | 10:33 | Life after football and the shifting public perception | | 11:42 | Rise of influencers and athlete-driven media | | 12:32 | Critique of analytics, athlete-created player-rating platform | | 14:15 | Softening of football, impact of new hitting rules | | 16:18 | Bengals vs. Steelers rivalry as "gladiator school" | | 17:49 | Athlete podcasts, referencing Travis Kelce's $100M deal |

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Conclusion

This episode is a raw, front-row look at the new world of sports and media. Bud Dupree’s experiences—from painful injuries to media reinvention—mirror the journey of many modern athletes. The dialogue explores changing power dynamics, authenticity in media, the realities behind the NFL’s glamorous façade, and why players like Bud are building their own legacies both on and off the field. It’s must-listen insight for fans of sports, media disruption, and those curious about the mindsets behind today’s pro athlete influencers.

Transcript

[A]

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[B]

If I'm not a continuous person that's on the media or in the media, like, they gonna forget about you. So if you ain't really creating controversy or doing great in life, like, you can be having the best life ever under the radar, but people gonna forget about you.

[C]

Oh, easily.

[B]

But if you want to be a person that own, like, you gotta be, be in existence.

[C]

Yeah.

All right, guys, we got Bud here. Celebrity poker tournament. You said you almost won that shit, right?

[B]

Listen, I started playing poker two days ago on my phone. First time ever. I feel like I did a great job. Came in today. Lot to look forward to. I don't want to think too much into it for next year, so I'm not about to go home and study. I'm not about to go play more. I'm about to just. When I play, I play.

[C]

Yeah.

[B]

And come out here next year, man, and try to take the crown.

[C]

Scatter. Beginner's luck, they call it, right?

[B]

Believe it.

[C]

Yeah.

[B]

No, major.

[C]

So you're not big on gambling? You don't play anymore?

[B]

Nah, nah, nah, nah, nah. I don't really gamble a lot in the casino. I like the. I like to gamble on, like, fights.

[C]

Yeah. Sports betting.

[B]

Yeah. With Bud Crawford fight. I wouldn't bet on Bud every time. If Bud Crawford fight, no matter who we fighting, I'm betting on Bud Crawford.

[C]

Bet on yourself for sure. That's the best bet you can make, right?

[B]

Yeah, I wish I could scratch that. I can't bet on myself, but if I could myself, I would, you know? But I like to bet on Bud Crawford.

[C]

Yeah. I love it, man. What's the main focus for you right now, man?

[B]

Is football finishing this season out? This is my 11th year.

[C]

Congrats. Not a lot of people make it that long, man.

[B]

Yeah, exactly, man. It's been a blessing, God bless me, to be here at this point. I just want to continue to have fun, being an example for my kids, showing them that the hard Work and dedication really pays off.

[C]

Yeah. 11 years average NFL career. Two and a half years, most definitely.

[B]

Crazy. Not for long. That's what they call it.

[C]

You probably seen so much turnover on every team you're on.

[B]

Yeah. See, people don't understand. Like, I'm. I'm. I was a part of the era. The new guys on this I was a part of era when they come to your door and knock on your door during training camp and cut you.

[C]

Really?

[B]

Yeah. They can't cut you during training count. I'm old.

[C]

Oh, wow.

[B]

They let you go through the whole training camp? Every guy make it through training camp.

[C]

Why'd they change that?

[B]

The new CBA came in and they decided, you know, it was kind of embarrassing for God, people getting cut on tv. But. Yeah, man, I remember being in the dorm room in Pittsburgh. Five in the morning.

[C]

You'Re caught.

[B]

Whatever your name is. No, just for instance, Joe Smo. Bring your playbook. Yeah.

[C]

That is embarrassing, though, for sure.

[B]

You in a room with somebody, then you see a new person walk in, next day. That's shit. Like gladiator school. Yeah.

[C]

It's cutthroat, huh?

[B]

Yeah, cutthroat. But it's cool. It's part of it.

[C]

Well, at least I'm learning.

[B]

Tomlin did a great job with that, making sure people like, knowing. Understanding is gladiator school.

[C]

Yeah. What's the biggest thing you learned from him? He's one of the greatest coaches of all time, right?

[B]

Yeah, definitely, man. Just basically, just not never sugarcoating, taking everything for what it is. A players being A players. If you're a B player, be a B player. But, like, in those certain times, like, we need. If you're a. A player, you gotta be a. A player in every situation, you know, him and Harbaugh, probably the two best coaches I ever had a part of, being a part of. Harbaugh is a very different type of type of person, man. But he's like a great individual. Something about him, it's just like. It's a feel. You know how sometimes you like energy? Yeah. You walk up to him, you like. You ain't said two words to me, but I feel like you just a great person. You know what I'm saying?

[C]

Some people got that aura.

[B]

Yeah, man. That man, one of them, like. And I feel like he's just a person. Like, I know Humber for one year. He's a great. He's a great person, man. Great opportunity. He's just one of those guys.

[C]

Yeah. Cause some coaches want to know, you Personally, some are just like, let's keep it separate, right?

[B]

Yeah, yeah. But him and Tommy, they like neck and neck. They like the same type of ordeal. They the same type of player. They care about the person behind under the helmet.

[C]

I feel like that's good because it makes you want to work even harder.

[B]

Right? Man, work more hard. Work hard. Like if I see Harbaugh and Tomlin, like those type of guys, like going hard for me, outside of.

What it takes to be a person for their team, he's gonna make you go hard every day for them. Let's talk about family. Let's talk about your old stuff. Let's talk about what you did back in the days. Kind of like get to know me.

[C]

They say coaching's one of the hardest jobs in the world.

[B]

Yeah, I don't never want to be no coach. No for sure. But talent coaches is like, yeah, it's crazy. I don't never want to be a coach for sure.

[C]

I mean their average 10 years probably might be less than a player.

[B]

No 100%. You got two bad seasons, your ass might not be the head coach ever again in your life. Think about it. You can go be a head coach. You have two bad seasons, under 500, two new years in a row, the GM gonna fire your ass and you gonna come back in. You'll probably never be a head coach again. Like you just gotta be a position coach.

[C]

Crazy. I feel like two years is not enough time to build culture for the team.

[B]

And you're really right, it ain't. But in a sense though, it is. It's pressure. Your first year you get to get your, you get to get the guys out of there. Your second year, you get to bring your guys in. If you make it to that third year, they expecting you to win. So before you get out of that second year, you ain't won that third year, you better, you better make some shape.

[D]

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[C]

It's sleek, portable, and honestly, I don't go anywhere without it. Damn, that's tough.

[B]

Steph. They got a hard opportunity. They think it's hard, but we got to go neck and neck. Like the players and coaches really need to be on the same page. This always feel like coaches versus players, but now like we're on the same team. It's the coaches and players versus the.

Owners. You know what I'm saying?

[C]

Yeah. A lot of politics involved.

[B]

Yeah. Because if we lose, the owner gonna tell them not to sign you back. Fire the coach. So like we really on the same team. Damn. But like we really don't see it that way sometimes.

[C]

Damn, that's nuts. What season is the most memorable for you out of your 11 seasons?

[B]

The year I told my ACL I would say that.

[C]

Really?

[B]

Yeah. I told my ACL my contract year.

[C]

Damn.

[B]

Uh huh.

[C]

Bad timing.

[B]

That's my most bad timing. Well, God bless me it still worked out perfectly for me. Tennessee gave me an opportunity, gave me a chance to be financially stable for my family. But at the end of the day, man, that was one of my best years. I probably ever had in football. Like, nine sacks in like eight games. Damn. On a terror. Told my acl, you know, kind of like pivoted. Took two to three years to recover from that.

[C]

Holy crap.

[B]

Yeah. Nah, it's crazy. Cause I was just getting back. Started like two years ago, and I got on the Falcons and last year on the Chargers. Like, those are the years where I feel like I was getting better and better from the ACL tear.

[C]

That's a tough one. Yeah. AP's here. He tore his right.

[B]

Yeah, he did both, right?

[C]

Yeah, I think both. And some more.

[B]

Yeah. I played with AP in Tennessee.

[C]

Oh, yeah?

[B]

Yeah. It came to me in Tennessee last year. Last year.

[C]

I remember that season. He was still popping off at age 40.

[B]

Yeah, still. Yeah, 40.

[C]

Still got 1,000 yards.

[B]

He was mad he wasn't getting the ball. What we had Derek, like, man, you ain't about to get the ball, boy. You got Derrick hearing about him. That boy can get the ball 50 times a game.

[C]

Yeah.

[B]

No, he the best running back ever do it. Really?

[C]

I think he's the go.

[B]

But A.P. is A.P. him?

[C]

Yeah, he's him for sure. Have you accomplished everything you wanted to so far?

[B]

Nah, I still want more. Yeah, I still want more. Definitely. Every time, you know, a competitor, injuries played me, man. I feel like that I really want to get the opportunity to be one of the best to ever play the game. That's just a part of it. But, I mean, God got a plan for everybody.

[C]

Yeah.

[B]

That's just what happens. I'm still going to go out there and grind every day to my best ability and play, you know, hard for my team, for me and my family. So it is what it is.

[C]

Yeah. Injuries ruined so many careers.

[B]

Oh, for sure.

[C]

In the NFL.

[B]

I'm glad I stayed in and did long, you know what I'm saying? So Tennessee could have put me at the wayside, but I was getting hurt every week. Damn.

[C]

Not often.

[B]

Peck, oblique knees, thighs, everything. This was a repetitive cycle because when.

[C]

You'Re coming off a tear, your whole body's weak, right?

[B]

Yeah. You compensate for everything. And you got to do. You got to rehab, right? You got to rehab, right? You got to rehab the correct way.

[C]

Yeah. Damn. That's nuts, man. What are you doing outside of football? I know family's big for you.

[B]

Yeah, definitely family, man. No, make it make it. No, stand in tune with everybody, man.

That's basically what it is, man. Got a lot of stuff outside of football with real estate adventures and stuff like that. But most importantly, man, you know, just.

[C]

Staying the course that's smart that you're already investing a lot of athletes.

[B]

I feel like you gotta kinda like sometimes you gotta be in the moment and, you know, the older guys can tell you that, like, once you take the helmet off and start playing football, people kinda look at you different. Even though you may be a Super bowl champ, one of the MVPs.

Team MVPs, offense player, defense player years. When you take the helmet off, people kind of look at you different. Like, ah, you a. Has been. So while you playing, man, you gotta kinda, like, take advantage, but you gotta have, like, your right team in place. That's what I just learned about having the right team in place. Later on. You gotta have that shit from day one.

[C]

People forget quick. These days, quicker than ever, they forget you. News is like daily now. It's not like it lasts.

[B]

Ain't no news. You the news. You see what I'm saying? So you come in now I'm gonna talk about. Yeah, but now they gonna come and look at your show.

[C]

Yeah.

[B]

So if I'm not. If I'm not a continuous person that's on the media or in the media, like, they gonna forget about you. So if you ain't really creating controversy or doing great in life, like, you can be having the best life ever under the radar, but people gonna forget about you.

[C]

Oh, easily.

[B]

But if you want to be a person that's known, like, you gotta be in existence.

[C]

Yeah, it's a new media now, too. Like, TV's not getting views anymore.

[B]

It's crazy to say that. I just told the boy cj, whatever. It was cj. So cool. Yes. I just told cj, bro. Like, so cool. Like, listen, we don't pay attention to them. We don't look at the news. We home chilling at all with the family. Like, we look at y' all stuff. We look at the podcast. We look at influencers. Yeah, we go type in their names. Like, look at stuff like that. Like crazy. Like, y' all platforms are becoming the. The. The media.

[C]

The streamers are like the new media now. Yeah, definitely K people like that.

[B]

But it's hats off. No, not you too. But that's hats off podcast too. That's how they are. Y' all doing a great job. Y' all built your own way. And you can't say that y' all didn't create it because it wasn't here a couple years ago. It just became existence. So y' all made a way for y' all own for y' all selves in a new world.

[C]

Yeah, I like athletes starting pods. Cause now you get the mindset of a pro athlete before you got some guy that never played sports talking on espn. You know what I mean?

[B]

Like, pff. Yeah, yeah, exactly like pff. PFL comes in and they rate a player and say he had a 50. 50 grade. You go get your grade in your office with your team and your coach. You got a 90. So if I got a 90 with my coach, how I get a 50 with PFF? Yeah, they don't know football. They just say stuff that they think is right. They think that's what they think is wrong.

[C]

100%.

[B]

Like, PFF ain't football, man. It's analytics. And that's why I ain't gonna lie. That's why I started some shit that's.

Let players rate players. Like, you know what I'm saying? I created a platform to let players rate players.

[C]

Oh, yeah, that's cool.

[B]

Yeah, I was just. My bad. Yeah, I'm gonna have that going. That's gonna be coming out real soon.

[C]

Oh, hell, yeah. We'll link that below. I was watching Gilbert arena show, and they were talking about Draymond Green. So if you look at his stats, like, and you just looked at the numbers, you know, he wouldn't even be in the hall of Fame.

[B]

Well, definitely.

[C]

But if you analyze his whole game and what he does on the court. Hall of Famer.

[B]

You see what I'm saying? Yeah, but if you a PFF.

[C]

They'll give him a 50, give him.

[B]

A 40, and be like, man, he ain't nothing. But you go look at. Turn the film on. He the person that's making everything happen.

[C]

He's a defensive anchor. He's setting the screens.

[B]

And he fighting.

[C]

He fighting. Yeah, he throwing hands.

[B]

And he throwing hands. Yeah, boy, Draymond throw hands, man. Yeah.

[C]

Some old school basketball.

[B]

Old school basketball he definitely can play. Back in the days when them boys with two piece and coast. God bless Kobe right now. But, like, you know, when they was throwing hands, like two piecing each other in the middle of the game, the Pacers fights like the bad boys back in the day. Yeah, the Knicks, them boys was.

[C]

Yeah. Basketball's gotten soft. Do you feel like football has gotten a little soft compared to the old days, too? For sure.

[B]

You can't really hit nobody. Like, you really hit back in the day, and you hit somebody too hard now, right now, they gonna give you a flat. You can't lower your head. Damn. Yeah, that sucks.

[C]

Like, for someone like you, right?

[B]

Oh, for sure. Like the biggest hit I had part of my career, like Matt Moore. I hit Matt Moore from the Dolphins and I was on the Steelers. I probably derailed his ass, but that cost me $30,000.

[C]

Holy crap.

[B]

Yeah, but back in the day when James Harrison was taking quarterbacks from the ground to the air and dumping them on their neck, all fans in the world did was say, like, that's a great talent. That's a great hit. But now you hit somebody so hard, and guess what happened? You get fined 40,000.

[C]

That sucks. Cause now every time you hit someone in the back of your head, you're like, am I about to get fined?

[B]

Yeah. So how you gonna be a savage? You can't really be a savage. For real.

[C]

You're holding yourself back. Yeah.

[B]

You gotta be like, all right, it's taco zone. Damn, let me be in that taco zone. That's crazy. But if I'm a dog, I'm a dog. I'm trying to go. I'm gonna smack them. So it is what it is.

[C]

When did those rules start happening? Was it recently?

[B]

I say three, four years ago.

[C]

There must have been too many injuries or something, right?

[B]

Yeah, people were going to sleep. Yeah, bro. Like, hey, man, Ryan Shazir is my boy. We played on the Steelers. We were playing the Bengals. The Bengals and Steelers was like, the Bengals and Steelers is like a gladiator school. Yeah, we played them. They had Burford, then they had Patman Jones. Patman Jones. Great player. No, Burford. Burford was knocking people out back then. We had Ab on the team every game. We played them boys for a two year stretch, it was two people going to sleep each game. Jeez.

[D]

I hope you guys are enjoying the show. Please don't forget to like and subscribe. It helps the show a lot with the algorithm.

[C]

Thank you.

[B]

Sleep like cold.

[C]

Holy crap.

[B]

So the game Shazier went to sleep. Ab went to sleep that same game. That's when Ab.

[C]

Oh, was that the infamous concussion?

[B]

That's when AB Got the concussion. Damn. Shazier.

End up the situation that happened to him. We cried on the field in that time. What happened? Me and Vince Williams, he was middle lineback at the time. I mean, we looked at each other. We were like, shit, it's body for body. So the next one we gotta see somebody that came through. The running back came through. We slept Him.

[C]

Jeez.

[B]

So now it just lets you know, like, how violent the game is. Like that. Bengals and Steelers history was like a different type of rivalry. It felt like high school rivalry. Like when you hate your. You hate your next door neighbor.

[C]

Yeah.

[B]

Like, every day I see him, I just gotta get him. It is what it is.

[C]

That got dangerous. They say that was the hit that changed AB's career, too.

[B]

Yo, they said. But before the game, people don't know. Burford came all the way to our side of the field and pushed Vince Williams.

[C]

Really?

[B]

Because Vinny tweeted and said, when I see that boy in person, I'm gonna paint that boy. So, you know, in Florida, they say, paint that boy. That mean they want to fight.

[C]

Damn.

[B]

So, yeah, they pushed up in the middle of the field by the hit. So it was just. It was. Man, I loved. I loved at that time of the year, they count the game, but now, man, you really can't do all that, man. You gonna kind of like they gonna kick you out of league for real, bro.

[C]

I love rivalries. I love them.

[B]

Rivalries are crazy.

[C]

Make sports feel good. Like, without rivalries, I wouldn't be interested in sports.

[B]

Yep. The Chargers. I feel like our rivalry is the Chiefs.

This year, too. Felt like the Broncos with Bo Nicks there. Cause Bo Nicks kind of, you know, was a hot topic. But like, yeah, just my first year in the Chargers. Like the Chiefs, you can feel that tense. You can feel that tenacity as soon as they step in the stadium with those. Yeah, we ain't win this year, but, you know, still got.

[C]

I think you got time. Looks like Kelsey's on his way out. I think there's. I think there's a window for them to be.

[B]

Yeah, yeah, he needs to leave. He need just retardation.

[C]

35. Yeah. For tight end.

[B]

Yeah, Just go ahead and let us know.

Let it happen.

[C]

Yeah.

[B]

That boy's still balling, though, so shout out to him.

[C]

Good podcast, too, for sure. Crushing the podcast killing. I think he sold for 100 million.

[B]

Damn.

[C]

Yeah, there's a lot of money in podcasts, man. You should look into it at heart. Well, I know you already have your own show. You said.

[B]

Yeah, but I don't do it. I don't do it like. I don't do like. Yeah, we'll talk after those.

[C]

Where could people find you and keep up with you, man?

[B]

Yeah, bud. Underscore. Dupree, Instagram, Airwood, man. Tap in. Same thing.

[C]

Go. Thanks, man.